42 Best WordPress Plugins That You Need in 2021 (FREE and Paid)
Do you want to grow your WordPress website without spending a fortune?
WordPress plugins let you enhance your website and drive your business success online. With over 55,000+ plugins in the WordPress repository, it’s tricky picking one that suits your needs.
So we’ve put together a list of the best WordPress plugins to get the best results from your business website.
Best WordPress Optimization and Performance Plugins
The visual drag and drop builder makes creating any landing page super easy. Drag and drop any element and customize it using the ready-made block templates.
SeedProd has a wide variety of landing page templates to get started quickly. This includes landing page templates for:
- 404 pages
- Coming soon pages
- Maintenance mode
- Sales landing pages
- Thank you pages
- Webinar landing pages
- Videos pages
- Custom WordPress login pages
- and more.
It’s a great plugin for adding:
- Sign-up forms
- Social buttons
- Countdown timers
- Custom messages
- and more.
Plus, you can collect leads even if your site’s under construction. Just use the powerful access controls.
When you create a coming soon page or activate maintenance mode, your site won’t show a navigation menu. Yet, admins can log in via the WordPress login URL to continue working on your site.
If you need to provide access to a client to preview your work, you can create a password or bypass URL. This means clients won’t see your coming soon page.
It also has built-in 404 and login modes. This means you can create stunning WordPress login pages in the drag and drop builder.
Best of all, SeedProd is bloat-free so it won’t impact your page load times!
But to unlock the more powerful customization features in this top WordPress plugin, it’s well worth grabbing the Pro version.
Click here to get started with SeedProd landing page Pro.
The drag and drop builder makes it easy to create your optin forms. You personalize campaigns based on locations and schedule them for specific times. This helps boost your conversion rates.
With OptinMonster, you can connect to popular email marketing services to grow your email list. There’s also a handy WordPress plugin to make linking your website even easier.
The OptinMonster WordPress plugin is free to download. Yet, you’ll need a Pro account to take advantage of its powerful lead generation features.
You can see our detailed review of OptinMonster here.
Or click here to get started with OptinMonster.
MonsterInsights is the best Google Analytics plugin for WordPress. Its user-user interface makes it easy to connect your website with Google Analytics. Then you can see stats on who’s visiting your site and what they’re doing when they get there.
MonsterInsights analytics dashboard shows important information right in your WordPress dashboard. This means you won’t have to navigate Google’s often confusing analytics site.
Instead, you can see all the data that matters at a glance, without leaving your website.
Then you can use that data to optimize your website to increase traffic, leads, and sales. You can even set up eCommerce tracking for your online store.
MonsterInsights has a free version for users interested in trying it out. Yet, the real power is the advanced features included in the Pro version, making it a must-have WordPress plugin for your site.
Click here to get started with MonsterInsights Pro.
Alternative: A great alternative to MonsterInsights is ExactMetrics.
The powerful drag and drop form builder, lets you create any form easily. This includes:
- GDPR compliant contact forms
- User registration forms
- Order forms
- Payment forms
And more with just a few clicks.
It also works as a powerful WordPress survey plugin with the handy surveys and polls feature to create surveys quickly and easily.
WPForms connects with popular email marketing services and payment platforms to create forms in as little as 5 minutes. You can even use WPForms’ templates to build a custom WordPress login page.
With over 3 million websites using WPForms to power their business and a consistent 4.9 out of 5-star rating, it’s a smart choice for any website owner.
Why not check out this in-depth WPForms review for the full details.
You can get WPForms Lite for free if you’re after a simple solution that doesn’t cost a thing.
If you’re serious about growing your business, it’s worth upgrading to the Pro version. This means you can take advantage of their more robust lead generation features.
Click here to get started with WPForms Pro.
Alternative: Formidable Forms is a great alternative for more complex forms.
RafflePress is the best giveaway plugin for WordPress. It’s packed with tons of features to help you grow your email list, social media followers, and website traffic with viral giveaways.
The visual drag and drop builder makes designing your contest quick and easy. And stunning giveaway templates help you build contests that generate leads in a few minutes.
To let more people know about your contest, make use of the viral sharing (refer a friend) feature and the many social sharing integrations.
There’s a free version of RafflePress with all the features you need to create a basic giveaway. But to unlock more advanced settings to supercharge your contests and go viral, you’ll need the pro version.
Click here to get started with RafflePress Pro.
TrustPulse is the best sales notification app on the market. You can use it to leverage the fear of missing out (FOMO) to drive sales and conversions.
Social proof helps you increase trust in your business by showing the actions of REAL customers. TrustPulse shows those actions as popup notifications to encourage people to take action.
With the visual builder, it’s super-easy to create your popups. You can change your popup colors, icons, and message to match your website’s branding. It’s also easy to display a live stream of activity on your site, such as recent purchases, new registrations, contest entries, etc.
You can try TrustPulse Free to get an idea of what it’s like. Yet, with the pro version, you can access page-level targeting, timed-control, and more advanced features.
Check out our detailed TrustPulse review for more information.
Or, click here to get started with TrustPulse.
As a whole, it covers the major social networks with the following plugins:
- Custom Facebook Feed – Save time by automatically adding Facebook updates on your website. And increase engagement between you and your users.
- Instagram Feed – Keep your site content fresh and updated with new visual content from your Instagram feeds.
- Custom Twitter Feeds – Embed Twitter content in WordPress so followers can interact with tweets right on your site website.
- Feeds for YouTube – Push new YouTube content straight to your website to save time and increase your followers.
- Social Wall – Combine all your social media channels into a single wall to engage your audience and boost followers.
The real selling point of Smash Balloon is how easy it is to set up. Once installed, it takes less than a minute to be up and running, which means no technical knowledge is required.
You can display all your feeds to match your website. Plus, with hashtag filtering, reaction support, and multi-feed displays, it’s a robust solution.
This plugin is active on over 1 million WordPress sites with an average rating of 4.9, it’s an excellent choice for showing social feeds on your website.
8. WP Mail SMTP
WP Mail SMTP is an excellent WordPress plugin if you experience mail delivery issues with your default mailing service.
The primary aim of using WP Mail SMTP is to enable the mail sending option in WordPress. And this plugin makes delivering emails easy and more reliable for your site. It does this by reconfiguring the wp_mail() PHP function to use the proper SMTP provider.
Emails are delivered using the provider’s direct API authentication. And this means even if your web host is blocking SMTP ports, your emails will still be sent successfully.
The WP Mail SMTP plugin includes a range of SMTP setup options, including:
- Zoho Mail
- Sendinblue SMTP
- Gmail SMTP
- Microsoft SMTP (Outlook.com and Office 365) [Pro]
- Amazon SES SMTP [Pro]
- All Other SMTP
The basic version of WP Mail SMTP is free. Yet, you can unlock advanced features with the Pro version.
Click here to get started with WP Mail SMTP Pro.
PushEngage is one of the best web push notification plugins for WordPress. It helps you send messages and announcements to your website visitors. It does this using the push notification technology in your web browser.
PushEngage has a range of powerful features, such as:
- A/b testing
- User segmentation
- Optin reminders
- Goal tracking
- Notification analytics
- And more.
It also works with the majority of website platforms including WordPress, Shopify, BigCommerce, etc.
eCommerce website can use PushEngage to trigger notifications for cart abandonment, price drops, and so on. In comparison, publishers can use it to send new blog post notifications to subscribers.
The best thing is PushEngage won’t ever sell your data, unlike many other providers in the notifications industry.
Uncanny Automator is the best automation plugin for WordPress. It lets you connect the WordPress plugins on your website together without writing any code. This means you can automate many routine WordPress tasks, enabling you to save both time and money.
Uncanny Automator works with many popular WordPress plugins. As a result, you can create automation recipes without hiring a developer.
Just select from 90+ actions and triggers to build “if this, then that” style recipes in WordPress. It pretty much helps your WordPress plugins talk to each other so they work better, much like a Zapier tool for WordPress.
You can even use the plugin to have 2 different WordPress sites talk to each other, which is helpful for eCommerce and membership websites.
For instance you could:
- Sell products on 1 website while you create users and set up access on another.
- Build buttons that automatically create user accounts in WordPress.
- Connect your WordPress site with 1000+ external services using a single Zapier integration.
- And much more.
Best Security Plugins for WordPress
Sucuri is one of the best security plugins for WordPress. As well as providing WordPress security, it offers a web application firewall, which is some of the best protection you can get for your website.
Sucuri monitors and protects your site from DDoS, malware, brute force attacks, and almost every attack you can imagine. There’s also a blacklist status checker to check for and remove spam.
Sucuri is more than one of the best premium plugins for WordPress security. As well as securing your site from threats, it also lets you check site performance and optimize it for speed. To back up your site and avoid data loss, you can enable scheduled site backups.
Alternative: Wordfence is another viable WordPress security option and anti spam plugin. Plus, it’s an excellent free solution.
BackupBuddy is the best backup plugin for WordPress. While other plugins only backup your site’s database, BackupBuddy creates full backups of your:
- WordPress site
and delivers it to you in a downloadable .zip file.
You can automatically schedule and store your backups offsite, safely, and restore your files. Plus, you can perform malware scans to avoid security issues.
BackupBuddy immediately notifies you by email when it needs your attention. This means you can be sure you’ve always got a safe backup of your site.
There is a free version of Backup Buddy available. Yet, to get the most robust backup experience for your site, it’s smart to use the Pro Version, which starts at $49 per year.
UpdraftPlus is another excellent WordPress backup plugin. It makes backing up your website and restoring it simple.
This plugin lets you backup your data to several cloud storage options such as:
- Google Drive
- Amazon S3
- FTP, etc.
And you can also send your files and data to an email address if you want.
What’s more, UpdraftPlus lets you enable an automatic backup option, so you don’t have to perform manual backups. Plus, it’s super fast and trusted by millions of users.
You can get UpdraftPlus for free here, and it’ll work just fine. But if you need more features and options, you’ll want to try the premium version. It includes more storage destinations, incremental backups, and more for increased website security.
Another useful free plugin is Really Simple SSL, the best WordPress SSL plugin. This easy-to-use plugin automatically detects your settings and configures your site to run over HTTPS. The options are minimal with this plugin, so you’re not confused by tons of settings.
Essentially, it offers a 1-click solution for redirecting and updating old HTTP URLs to https once you’ve purchased an SSL certificate. It’ll even provide the best suggestions for buying an SSL certificate too.
Best SEO Plugins for WordPress
15. All In One SEO
Search Engine Optimization (SEO) helps you attract more visitors from search engines to your website. WordPress is an SEO friendly platform, but there’s still plenty you can do to increase your website traffic with an SEO plugin.
The plugin has a user-friendly interface with no complicated settings. It explains each optimization option in plain English, so even non-techy users can understand.
You can perform on-page optimization such as adding meta titles, meta descriptions, keywords, and other tags. And with the Semrush integration, you can easily discover and rank for additional keywords you might not have known about.
All in One SEO also includes SEO support for WooCommerce to help your online store rank better.
With smart sitemaps, you can inform search engines of changes to your URL structure. Plus, Schema support helps your content show up in featured Google knowledge graph snippets. As a result, they’re more visible and clickable to users.
You can get the necessary features you need to optimize your site with the free version.
Yet, from just $57 per year, you can enjoy all the premium benefits like AMP support, XML sitemaps, automatic meta tags, etc.
16. Yoast SEO
Yoast SEO is one of the most popular SEO plugins for WordPress on the market. It offers all the tools you need to improve your website’s on-page SEO.
With this handy plugin, you can add meta tags and XML sitemaps to your website. Plus, it’s easy to connect your site to the Google Search Console.
The redirect feature helps you create 301 redirects to avoid broken links. It also automatically redirects URLs that have changed, so you don’t have to do it manually.
Yoast SEO is a free WordPress SEO plugin with the option to upgrade to the Pro version.
17. WP Rocket
WP Rocket is the best WordPress caching plugin on the market. It lets you improve your website page load speed instantly without needing any technical experience.
You can enable recommended caching settings for WordPress, like:
- Page cache
- Cache pre-loading
- Gzip compression
- and more
There’s also the ability to enable lazy loading for images, CDN support, and minification to optimize your site performance.
With WP Rocket, you won’t need to wait for someone to request a page to save and cache it. It crawls and caches your website automatically.
Even better, WP Rocket offers Imagify for free. This offers optimization for website and media library images in WordPress.
18. W3 Total Cache
W3 Total Cache is another caching plugin for WordPress that’s popular with many website owners. It improves your site’s SEO and user experience by using CDNs and best practices to improve your site performance.
W3 Total Caches is a free WordPress plugin that’s perfect for websites working with a tight budget.
Alternative: WP Super Cache is a great free alternative caching plugin for WordPress.
Google XML Sitemaps is an incredibly popular free WordPress plugin. It’s a WordPress SEO plugin that improves your site by easily creating XML sitemaps.
XML Sitemaps make it easier for search engines like Google to index your website by allowing crawlers to see your site’s complete structure. In turn, this helps you achieve better rankings for your content.
Google XML Sitemaps will also notify major search engines every time you publish new content on your website, so they’re always up-to-date.
As mentioned, this is a WordPress plugin that’s free.
Broken Link Checker is a popular and user-friendly free WordPress plugin.
It monitors your WordPress website for broken links and missing images. If it notices any, it’ll send you a notification so you can fix things instantly.
Another useful feature of this plugin is it displays broken links differently in your content. This means search engines won’t follow and index them, otherwise harming your rankings.
Broken Link Checker is free for any WordPress site.
Redirection is a great free WordPress plugin that lets you easily redirect content on your website. With over 1 million active installs, it’s one of the best redirection plugins on the market.
It lets you track and control 301 redirects and 404 errors, so your website has no broken links. You can also redirect users based on their login status, browser, cookies, and more.
With redirection management, you can organize redirects from your WordPress dashboard. Plus, with page audits, you can see content that isn’t loading correctly and fix it immediately.
Since Redirection is free to download, you can start fixing your links without worrying about the cost.
Top WordPress User Experience Plugins
22. Beaver Builder
The customization options help you create WordPress layouts from scratch. You can then enhance your website with popular modules and widgets without writing any code.
Beaver Builder has a range of design elements, including:
- and more
And each one is easy to add to your WordPress page.
Business owners love Beaver Builder because they can create custom landing pages in minutes. And they won’t need to hire a developer. What’s more, it’s a popular alternative to front-end builders like Elementor and Divi.
Beaver Builder Lite is available for free. Yet, upgrading to the pro version unlocks extra templates, modules, and the ability to save and export designs.
- Elementor vs Divi vs SeedProd: Which Page Builder Wins?
- Elementor vs WPBakery vs SeedProd: Which Is Best?
23. Envira Gallery
Envira Gallery is the most flexible image gallery plugin for WordPress. It lets you add a watermark to your images. This makes it easier to protect your photos from copyright theft.
You can also integrate Envira Gallery with tons of other plugins like WooCommerce. Plus, it’s easy to add metadata, deep links, and pagination to your galleries. This allows for easier site navigation and a more user-friendly experience.
Here’s what else you get with Envira Gallery:
- Drag and drop builder to create stunning galleries and logo sliders.
- Pre-built templates to customize galleries.
- Display full-size images in WordPress lightboxes.
- Organize galleries into albums with cover photos.
- Add social sharing options to galleries.
- 100% mobile responsive.
Envira Gallery Lite is available for free on the WordPress repository. Yet for advanced features like Instagram integration and password protection, it’s worth using the Pro version.
Click here to get started with Envira Gallery Pro.
24. CSS Hero
If you want to customize your site’s design beyond the default theme settings, CSS Hero is the right plugin. This is one of the most reliable WordPress plugins for customizing your site design quickly.
With its intuitive user interface, you can change every component’s look, color, and size. Plus, it’s compatible with most themes and is super lightweight.
CSS Hero also generates a single static CSS stylesheet to override your theme’s original stylesheet cleanly.
25. WP Smush
Images take up tons of space on your website and can directly impact your page load speeds. So it’s a smart decision to optimize images to make them load as quickly as possible.
Smush is one of the best WordPress image optimization plugins around. It automatically optimizes images whenever you upload new ones to your WordPress media library.
Smush resizes, compresses, and optimizes images without sacrificing quality. It also does all the work on their own servers, so it doesn’t impact your website’s performance.
Best of all, Smush is a free WordPress plugin available to download immediately.
Insert Headers and Footers is a simple but effective free WordPress plugin developed by WPBeginner.
It lets you insert any code snippets into your website’s header and footer such as:
- Google Analytics
- Custom CSS
- Adsense ads
- Facebook Pixel, and more
And you can do all this without editing your theme files.
This plugin is lightweight and easy to configure. Just simply download the plugin from WordPress, install it, and activate it on your WordPress dashboard. Then go to the plugin settings and apply your specific codes into the header and footer.
Even better, it’s compatible with all kinds of WordPress themes and currently has more than 800,000 active installations.
WordPress doesn’t let you create a multilingual website by default. This can be a challenge for business sites with an audience in different geographical locations.
To overcome this obstacle, you can use WPML. WPML is the best multilingual plugin for WordPress, giving you the ability to create a multilingual WordPress website.
WPML is super-easy to use, SEO friendly, and helps you create different content in many languages to serve your audience better.
TablePress is the best free WordPress plugin for creating user-friendly tables. It lets you create, design, and manage tables right from the WordPress dashboard. When the table’s ready, you can embed it into posts, pages, or text widgets using a simple shortcode.
Even better, the data inside the table can be edited with the built-in editor. So no coding is required at all.
- and controls for site visitors
What’s more, you can also import and export tables from and to Excel, CSV, HTML, and JSON files.
Since TablePress is free to download, it won’t put a dent in your budget.
29. WP Call Button
Since many people still prefer to get in touch via phone, it’s ideal to offer this option on your WordPress site.
WP Call Button is also lightweight, SEO friendly, and 100% optimized for mobile devices. Best of all, it’s free to use!
30. Pretty Links
Pretty Links is a must-have plugin for:
- Link management
- Affiliate management
- Creating short links
With this plugin, you can easily cloak affiliate links and make them presentable for your visitors.
With Pretty Links, you no longer have to add affiliate links manually. Your links are automatically organized and added to your WordPress content.
You can also track link clicks and see how they are performing. The plugin is super easy to use, and even a novice can get started quickly.
Why not check out the detailed review of Pretty Links here.
Pretty links is available for free. But to access redirection types that cloak and replace links on your site with pretty links, it’s worth getting the Pro version.
Best WordPress Plugins for eCommerce
It’s fully customizable, and the functions can be easily extended with the help of addons. You can use it alongside any other plugin that you have installed on your site.
It has over 400 official extensions to customize your store with unrestricted settings. You can embed products, checkouts, and even start blogging all on your WordPress website. It’s also possible to display social proof with customer reviews and star ratings.
WooCommerce is entirely free. Yet, you’ll want to use the many extensions to enhance your store further.
32. Easy Digital Downloads
Easy Digital Downloads is a popular WordPress eCommerce plugin with user-friendly features. It allows you to sell digital products easily online.
Unlike other plugins with features, you’ll never need or use, it only comes with the options needed to sell your digital goods and nothing more.
It works with almost any WordPress theme and also has themes created just for the plugin. Plus, it has various extensions like payment gateways, marketing platforms, and more to further enhance your store.
If you need extra support, it has bustling support forums, an IRC chatroom, and tons of both written and video tutorials.
Pricing for Easy Digital Downloads starts at $99 per year.
33. Constant Contact
With tons of tons of customizable templates, you can get started in no time at all. And based on the industry you select when joining, you’ll get custom content and promotion ideas to help you with your marketing efforts.
Constant Contact has a massive library of resources. And it connects with popular lead generation tools to supercharge your business.
There’s a 14 or 30-day free trial available to give you a taste of how it can help you.
Click here to get started with Constant Contact.
Best WordPress Membership Plugins
- Create different user subscriptions
- Restrict access based on subscription levels
- Restrict custom post types and pages
- And more
It connects to major email marketing services like MailChimp. Plus, it works well with WooCommerce for eCommerce stores. You can even launch an affiliate marketing program for your business to get the word out.
Plus, MemberPress has a built-in Courses addon to easily create, manage, and sell online courses. It’s a membership plugin and an LMS plugin, all-in-one.
LearnDash is an LMS WordPress plugin that helps you earn money from online courses. It lets you create online courses of all types for your WordPress website and comes with a drag and drop builder to make the process super-easy.
You can offer rewards to your users as certificates. And even monetize your courses with:
- One-time purchase options
- Recurring memberships
- Course bundles
- And more
There’s also no need to worry about taking payments as LearnDash integrates with major payment platforms like PayPal and Stripe.
S2Member is a must-have WordPress plugin that has been around for years and which has a loyal user base.
It lets you protect your WordPress posts, pages, tags, categories, and more, so only members have access. You can even protect downloadable files and streaming or audio content.
It’s easy to use and makes complicated integrations super-simple, with WordPress shortcodes. Plus, it offers a variety of options for selling your content as one-time purchases or flexible subscriptions.
S2Member integrates with major payment platforms like PayPal, Stripe, and Authorize.net. It also has open community documentation to help you get to grips.
S2Member is one of the best WordPress plugins that’s free to use. Yet, the paid version with extra features starts at a one-time fee of $89.
37. Restrict Content Pro
Restrict Content Pro is a top membership plugin for WordPress that lets you restrict access to specific site content. It’s created by the same team as Easy Digital Downloads and boasts a thriving WordPress community.
It integrates with the WordPress interface, which makes it easy for non-techy people to use. Plus, it comes bundled with many top WordPress plugins you’d typically have to pay extra for.
If you already use Easy Digital Downloads, it integrates seamlessly to sell digital products, making it an ideal companion.
With an excellent set of features, Restrict Content Pro is a must-have WordPress plugin or your membership site.
Pricing starts at $99 with 12 addons and a single site license.
Top Customer Support WordPress Plugins
LiveChat comes with an extensive list of customization options and a mobile app so you can offer help and support in real-time.
It connects to all your existing support services, such as CRM and email marketing tools. Plus, it loads super-fast so you can offer a quick and professional user-experience.
You can make and receive calls on your phone, computer, or mobile device with VoIP. This helps you stay connected with your customers even if you’re away from your desk.
Nextiva comes with:
- Live chat features
- And more
It integrates with helpdesk software and sales CRM to offer optimal customer support. With unlimited calling, faxing, texting, and virtual voicemail, you’ll never miss a new lead.
Pricing for Nextiva starts at only $19 per month billed annually.
The Events Calendar is one of the coolest free WordPress plugins for creating and displaying your website’s events.
It has powerful options to organize your events and display them in a beautiful calendar on your site.
You can edit calendar content by adding the:
- And more
This is something many business websites will appreciate if you hold regular events and seminars.
With an event calendar, you can let users know your event schedule. This can improve your reputation with your audience, making you more successful.
The Events Calendar is a free plugin. But, there is a pro version available with extra features that starts at $89 annually.
Best Social Media Plugins for WordPress
41. Shared Counts
Shared Counts is a popular WordPress social sharing plugin. It can help you increase the traffic and engagement on your website and WordPress blog. Even better, it lets you add as many social share buttons as you want.
Whether you want to add a share button for Facebook, Pinterest, Twitter, Email, or LinkedIn, you can do it quickly and easily.
All buttons are fully customizable to suit your site branding. But to get accurate share counts, you might have to configure your settings with each social platform first.
Shared Counts is a free WordPress plugin, so it won’t cost you a thing to get started.
42. Revive Old Posts
Revive Old Posts is a cool WordPress social media scheduling plugin. It helps you engage your social media followers by sharing older WordPress posts that often go neglected and unnoticed.
It includes options to auto-schedule old posts to send to your social profiles so that you can attract more traffic back to your website. It’s also possible to choose the time between posts and how many posts to share to keep you organized.
You can also generate hashtags for your posts automatically or manually to improve their reach. What’s more, Revive Old Posts is a 100% free WordPress plugin, making it a budget-friendly solution.
We hope this article helped you find the best WordPress plugins to power your business website.
If you haven’t used them so far, get started now. Meanwhile, you might also want to learn how to redesign your website without losing your SEO.