Latest SeedProd News

WordPress Tutorials, Tips, and Resources to Help Grow Your Business

how to create a landing page in wordpress

How to Create a Landing Page in WordPress (in Under 30 Mins) 

Written By: author image Stacey Corrin
author image Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the co-founder of SeedProd. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Do you want to create a landing page for your WordPress website?

I use landing pages for many of our campaigns because they’re effective for accomplishing our goals and getting more conversions. In fact, one reader was so interested in how I did it that I decided to lay out all the steps so everyone could learn what I did.

In this step-by-step guide, I’ll show you how to create a landing page in WordPress.

Table of Contents

How to Create a Landing Page in WordPress Using SeedProd

I’ve found that the easiest way to build a landing page is with a WordPress landing page plugin like SeedProd.

It’s my favorite choice because SeedProd lets you create high-converting landing pages without manually writing PHP, HTML, and CSS code. It also has built-in coming soon and maintenance modes that allow you to hide your site while working on it.

SeedProd Drag and Drop WordPress website builder

It has a fuss-free drag-and-drop page builder that offers a live preview of your page as you make changes. Plus, it works seamlessly with your current WordPress theme or child theme.

Creating a professional landing page design is easy with SeedProd’s landing page templates. With WooCommerce integration, you can even make eCommerce product pages to boost revenue.

You can also forget about pages that are slow to load and customize. Unlike other solutions, SeedProd is bloat-free, so everything loads lightning-fast no matter what you add to your page.

If you’re curious, here’s how SeedProd compares to other page builders:

FeatureSeedProdElementorBeaver BuilderThrive Architect
Ease of Use๐Ÿ‘ Beginner-friendly๐Ÿค” Can be overwhelming๐Ÿ™‚ Relatively easy to use๐Ÿ™ Steeper learning curve
Templates๐Ÿ‘ Extensive library๐Ÿ™‚ Large collection๐Ÿ˜ Smaller library๐Ÿ˜ Limited options
Speed๐Ÿ‘ Optimized for fast loading๐Ÿ˜ Can be slow๐Ÿ™‚ Generally good๐Ÿ˜ Can be slow
Integrations๐Ÿ‘ Seamless integrations๐Ÿ™‚ Wide range๐Ÿ˜ Fewer integrations๐Ÿ˜ Focus on in-house
Price๐Ÿ‘ Free version available๐Ÿ‘ Free version available๐Ÿ’ฐ Standard $99๐Ÿ’ฐ Part of Thrive Suite $299

Follow these steps to create a landing page in WordPress with SeedProd’s page builder.

Video Tutorial

Step 1. Install SeedProd Landing Page Plugin

First, click here to get started with SeedProd and download the page builder plugin to your computer. Then, upload and activate it on your WordPress website.

If you need help with this step, follow this guide for installing a WordPress plugin.

Note: There’s a free version of SeedProd available that lets you create a free landing page, but I’ll use the Pro version because it has more templates and blocks.

Enter your SeedProd Landing Page Pro license key

After activating the plugin, you’ll see a welcome screen in your WordPress dashboard. Enter your license key in the field provided and click the Verify Key button to activate any premium features.

Next, scroll further down the same screen and click the Create Your First Page button.

How to create your first landing page in wordpress

After clicking the button, you’ll head to the landing page dashboard, where you can follow the instructions on setting up a landing page. On this page, you can edit and activate a Coming Soon Mode, Maintenance Mode, Login page, and 404 Page.

Underneath, you’ll see a list of all the landing pages you’ve created with SeedProd.

SeedProd landing page modes

Since you don’t have any pages yet, go ahead and click the + Add New Landing Page button to create a new page.

How to add a landing page to WordPress

Step 2. Choose a Landing Page Template

What I love about SeedProd is it comes with a wide variety of landing page templates. You can build stunning landing pages in WordPress without any coding experience.

After clicking the Add New Landing Page button, you’ll see a page where you can choose a template.

Click the filters along the top to make your choice easier. For example, if you plan to collect leads for a webinar, a webinar registration page template is the perfect choice.

Choose a WordPress landing page template

Alternatively, you can select the Blank Template to build and design your own page in the visual editor.

For this tutorial, I’ll choose the Newsletter Squeeze Page Template. To use it, hover your mouse over the template and click the tick icon.

Choose and launch your landing page template

After that, a lightbox popup will appear where you can give your page a name and a custom URL. Then click the Save and Start Editing the Page button to load your template in the drag-and-drop builder.

give your wordpress anding page a name and custom URL

Step 3. Design a Landing Page That Converts

After creating your new page, you’ll see the visual drag-and-drop page builder. That is where you can choose the layout for your page and add your landing page content. These elements include Blocks and Sections which you can find in the Sidebar.

Customize your wordpress anding page in the visual drag and drop page builder

Landing Page Blocks

Blocks are elements (like widgets) that contain the content of your page, including:

  • Headlines
  • Text
  • Bullet Point Lists
  • Images
  • Buttons
  • Dividers
  • Videos
  • Spacers
  • Columns

To add them to your page, drag them from the left-hand panel onto the live page preview on the right. You can also click any element to see several customization options.

For instance, if you click the Button block to open the settings, you’ll see several template styles, colors, gradients, and outlines.

Choose templates for the content elements on your landing page in WordPress

In the Advanced tab, you can also change the block’s content, size, alignment, color, and typography.

Additionally, there are Advanced blocks that are ideal for generating leads.

Add conversion-focused landing page blocks in WordPress

They include signup forms, contact forms, login forms, anchor links, WooCommerce blocks, and more.

You can also show social proof and create urgency on your page with:

  • Countdown timers
  • Star ratings
  • Testimonials
  • Progress bars
  • Social media blocks
  • Sharing buttons

Landing Page Sections

The sections tab shows a selection of pre-made layouts you can click and add to your landing page.

SeedProd WordPress landing page sections

That includes sections for headers, hero areas, calls to action, FAQs, features, and footers.

To add a section to your landing page, hover over an example with your mouse and click the plus + icon.

add a new landing page section

SeedProd then inserts the section into your page. You can then click and edit the elements as you would with the blocks.

Customize your wordpress landing page sections

Global Settings

To further customize your page, you can edit your global landing page settings. Just click the gear icon in the builder’s bottom-left corner to reveal global color, font, background image, and custom CSS settings.

Global WordPress landing page settings

For example, you can add a video background or background slideshow functionality to your page. Or you can change the background color and give your landing page a consistent color palette.

global landing page color settings

Don’t forget to save your changes during the design process by clicking the Save button in the top-right corner.

Sometimes, you might need to go back to a previous landing page version.

Click the clock icon at the bottom left of your screen to do that. Then, you can view your revision history and switch to a different version.

wordpress landing page revision history

Step 4: Integrate Your Email Marketing Service

Connecting your email marketing service to your page will help you gather leads.

SeedProd makes this easy by integrating with popular email marketing tools, automation tools, and CRM. For instance, you can connect to Constant Contact, GetResponse, Mailchimp, ActiveCampaign, and more.

landing page integrations

You can also set up Google Analytics tracking, spam protection, and other apps with Zapier.

Find it in the integration list and click Connect to link your email service.

Integrate your email marketing service to your landing page.

Then, follow the instructions to connect and verify your account. After that, you can link all your opt-in forms to your email list.

Step 5: Configure Your Landing Page Settings

For the next step, click the Page Settings tab at the top of your screen. Here, you can control your general page settings and edit your search engine optimization (SEO) and analytics settings.

You can also enter custom header, body, and footer scripts and add a custom domain.

configure your landing page settings

Remember to click Save to preserve your changes.

Step 6: Publish Your Landing Page in WordPress

Before publishing your landing page, you should preview it. That way, you can see if it looks good on both desktop and mobile devices.

To preview your page, click the preview icon in the landing page builder. You’ll see a mobile page preview instantly, so you can scroll through and make any changes. Just click the icon again to switch back to the desktop preview.

preview your landing page on mobile

If you’d like to see a live preview of your page, click the eye icon to open your landing page in a new tab.

When you’re happy with how everything looks, click the arrow under the Save button and click Publish.

SeedProd will show a success popup notifying you that your page is now live.

landing page published success message

Then, you can click the See Live Page button to see it.

Here’s an example of a landing page I created for this guide on my test website:

Example of how to create a landing page in WordPress using SeedProd

Expert Tip

This landing page took me around 15 minutes to create.

You can make that time even quicker by using SeedProd’s Import and Export feature. It lets you export your designs as a .zip file so you can quickly reuse them for other projects.

For example, design a stock template and use it as a framework for your client projects to make the design process faster.

How to Create a Landing Page Using the WordPress Block Editor

If you prefer a simpler way to create a landing page, you can use the built-in WordPress Block Editor. Also known as Gutenberg, it has a block-based approach to page building, allowing you to add, arrange, and customize blocks visually.

This method is best if you don’t want to install additional WordPress plugins or tools. However, I’ve found that its customization options are not as extensive.

Before diving into the Block Editor, sketch out a rough layout of your landing page. Map the key elements you need, such as a headline, images, a lead capture form, and call-to-action (CTA) buttons.

Create a Landing Page in WordPress

Next, open the Block Editor by creating a new page in WordPress.

New WordPress page with block editor

Begin adding blocks according to your layout plan. Use the ‘Paragraph’ block for text, the ‘Image’ block for visuals, and the ‘Button’ block for CTAs.

The ‘Columns’ block is also useful for creating multi-column layouts.

Using the columns block in the WordPress block editor

Customize Your Landing Page

Take advantage of the customization options in each block. Adjust the size, color, and alignment to match your branding and design goals.

Paragraph Block customization options in WordPress Block Editor

For more dynamic elements, consider using the ‘Cover’ block for background images or the ‘Media & Text’ block to pair text with images.

Using the Media and Text block in WordPress

You can also use Patterns to create whole sections of your page. The patterns you use depend on your WordPress theme.

Patterns in WordPress block editor

Focus on the goal of your landing page. Ensure your CTA is clear and compelling.

Publish Your Page

When you’re happy with your landing page, click the Publish button to make it live. Here’s a landing page I made with the block editor on my test website:

Example of creating a landing page using the WordPress block editor

Set a Static Homepage

If you want your landing page to be the first thing website visitors see, you’ll need to set it as your static homepage.

To do this, go to Settings ยป Reading from your WordPress dashboard. Then, select the ‘A static page’ option, and choose the landing page you just created from the dropdown menu.

Screenshot highlighting the WordPress reading settings with a static page set and the landing page set as the homepage

It won’t be the same as your regular homepage. Instead, it means your custom landing page is where visitors land when they click through to your main WordPress site.

Landing Page Troubleshooting Tips

Even with the best landing page builders, you might encounter some issues from time to time. Here are some common problems and how to fix them.

1. Forms Issues

Not Submitting:

  • Check for Errors: Look for error messages on the form or in your browser console.
  • Test in Different Browsers: Ensure the form works correctly in all major browsers (Chrome, Firefox, Safari, Edge).
  • Verify Integrations: If the form is connected to an email marketing service or CRM, double-check the integration settings.

Not Sending Emails:

  • Check Spam Folder: Make sure confirmation or thank-you emails aren’t landing in spam folders.
  • Email Settings: Verify that your email settings are configured correctly in your landing page builder or email service provider.
  • Contact Support: If the problem persists, contact the support team for your landing page builder or email service provider.

2. Display Issues

  • Mobile Responsiveness: Test your landing page on different devices (desktop, tablet, mobile) to ensure it looks good and functions properly on all screen sizes.
  • Browser Compatibility: Check for compatibility issues in different browsers.
  • Caching: Clear your browser cache and any caching plugins you may be using on your website.
  • Theme Conflicts: If you’re using a WordPress theme, try temporarily switching to a default theme to see if the issue is related to your theme.

3. Performance Issues

Slow Loading Times:

  • Optimize Images: Compress and optimize images to reduce file sizes.
  • Minify CSS and JavaScript: Use tools to minify code and reduce file sizes.
  • Use a Caching Plugin: Install a caching plugin to speed up page loading.

High Bounce Rate:

  • Analyze User Behavior: Use analytics tools to understand why visitors are leaving your page quickly.
  • Improve Page Content: Ensure your content is relevant and engaging.
  • Optimize Call-to-Action: Make your call-to-action clear and compelling.

4. Conversion Issues

Low Conversion Rate:

  • Test Different Elements: Experiment with different headlines, CTAs, and images to see what works best.
  • Track and Analyze: Use analytics to track conversions and identify areas for improvement.
  • Offer a Clear Value Proposition: Clearly communicate the benefits of your product or service.

Addressing these common troubleshooting tips can improve the performance, user experience, and conversion rates of your landing pages, regardless of the tool you use to create them.

FAQs on Creating a Landing Page in WordPress

What is a landing page in WordPress?
A landing page is a page on your WordPress website that has one main goal. It could be to sell something, get people to sign up, or share a special offer. It’s simple and focuses on getting visitors to do that one thing.
Why use WordPress to create a landing page?
Creating a landing page with WordPress is popular because it’s a widely used platform, running over 43% of all websites. It’s flexible and easy to use, great for making various types of websites.

Plus, there are many plugins, including page builders, that help create landing pages easily. These page builders are user-friendly and donโ€™t require coding skills. They let beginners make effective landing pages without needing a developer.

Some builders even allow creating a landing page without having a full website.
What are the 5 Essential Elements of a Landing Page?
1. Attention-grabbing headlines. The best headlines draw the reader in and convince them of your offer.

2. Eye-catching images. Use high-quality photos and hero images to illustrate your offer. Pictures of happy, smiling faces can help people imagine themselves as customers.

3. Compelling copy. Ensure your copy is easy to read with a clear font and write in a way that addresses your visitorsโ€™ pain points.

4. Urgency. Including limited offers and countdown timers on your custom landing page creates urgency. This compels visitors to take action for fear of missing out.

5. Calls-to-action (CTAs). Always include a bold CTA button to encourage visitors to act on your provided information.

For more landing page design tips, see this anatomy of a landing page guide.
Can I use a landing page in WordPress for my online store?
Yes, you can use a landing page in WordPress for your online store. In fact, landing pages can be an effective way to promote specific products or offers and can help to increase conversions and sales. In fact, SeedProd integrates with WooCommerce to make selling products easier.
Do I need a landing page if I have a website?
Even if you have a website, you should still use landing pages for marketing campaigns because they convert targeted traffic better than normal web pages.

Next, Optimize Your Landing Page

I hope this guide helped you learn how to create a landing page in WordPress. Once your page is up and running, don’t forget to test and optimize for the very best results.

To help you with this, you may find the following guides useful:

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us onย YouTube,ย X (formerly Twitter), andย Facebookย for more helpful content to grow your business.

author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.