WordPress landing pages are ideal for marketing products and services. They get visitors to take action, generating leads and sales for your business. But how exactly do you build one? In this guide I’ll show you how to create a landing page in WordPress step-by-step.
What Is a Landing Page & Why Build One?
Landing pages are web pages that focus on getting visitors to take a specific action. Visitors can “land” on your page from a social media post, Google search results, an email link, and almost anywhere else.
Unlike your website’s homepage, which typically serves multiple purposes, a landing page focuses on one goal, making it a more effective conversion tool.
You can even tailor landing pages to individual audiences instead of having the same page for everyone.
Suppose you have a Google ad for cat food. In this instance, you wouldn’t send traffic to a generic page about pets. You’d send it to a landing page all about your cat food.
Creating a page targeting specific users can help you gain more subscribers, improve conversions, and be more successful overall.
With that being said, let’s look at 2 easy ways to create a landing page in WordPress.
Method 1. Create a Landing Page Using SeedProd (Easiest)
I’ve found that the easiest way to build a landing page is with a WordPress landing page plugin like SeedProd. It’s my favorite choice because SeedProd lets you create high-converting landing pages without manually writing code.
It also has built-in coming soon and maintenance modes, a drag-and-drop page builder with live preview, and works seamlessly with your current WordPress theme.
Creating a professional landing page design is easy with SeedProd’s landing page templates. With WooCommerce integration, you can even make eCommerce product pages to boost revenue.
Follow these steps to create a landing page in WordPress with SeedProd’s page builder.
Step 1. Install SeedProd Landing Page Plugin
First, click here to get started with SeedProd and download the page builder plugin to your computer. Then, upload and activate it on your WordPress website.
If you need help with this step, follow this guide for installing SeedProd.
After activating the plugin, navigate to SeedProd » Landing Pages from your WordPress dashboard and click the Add New Landing Page button.
Step 2. Choose a Landing Page Template
On the next page, you can choose a landing page template. With these templates, you can build stunning landing pages without any coding experience.
Click the filters along the top to make your choice easier. For example, a webinar registration page template is the perfect choice if you plan to collect leads for a webinar.
Alternatively, you can select the Blank Template to build and design your own page in the visual editor.
For this tutorial, I’ll choose the Newsletter Squeeze Page Template. To use it, hover your mouse over the template and click the tick icon.
After that, a lightbox popup will appear where you can give your page a name and a custom URL. Then click the Save and Start Editing the Page button to load your template in the drag-and-drop builder.
Step 3. Design a Landing Page That Converts
After creating your new page, you’ll see the visual drag-and-drop page builder. That is where you can choose the layout for your page and add your landing page content. These elements include Blocks and Sections, which you can find in the Sidebar.
To add them to your page, drag them from the left-hand panel onto the live page preview on the right. You can also click any element to see several customization options.
For instance, if you click the Button block to open the settings, you’ll see several template styles, colors, gradients, and outlines.
The Advanced tab also allows you to change the block’s content, size, alignment, color, and typography.
Additionally, there are Advanced blocks that are ideal for generating leads.
They include signup forms, contact forms, login forms, anchor links, WooCommerce blocks, and more.
You can also show social proof and create urgency on your page with:
- Countdown timers
- Star ratings
- Testimonials
- Progress bars
- Social media blocks
- Sharing buttons
Adding Landing Page Sections
The sections tab shows a selection of pre-made layouts you can click and add to your landing page.
That includes sections for headers, hero areas, calls to action, FAQs, features, and footers.
To add a section to your landing page, hover over an example with your mouse and click the plus + icon.
SeedProd then inserts the section into your page. You can then click and edit the elements as you would with the blocks.
Customizing Global Styling Options
To further customize your page, you can edit your global landing page settings. Just click the gear icon in the builder’s bottom-left corner to reveal global color, font, background image, and custom CSS settings.
For example, you can add a video background or background slideshow functionality to your page. Or you can change the background color and give your landing page a consistent color palette.
Don’t forget to save your changes during the design process by clicking the Save button in the top-right corner.
Restoring to an Older Landing Page Version
Sometimes, you might need to go back to a previous landing page version.
Click the clock icon at the bottom left of your screen to do that. Then, you can view your revision history and switch to a different version.
Step 4: Integrate Your Email Marketing Service
Connecting your email marketing service to your page will help you gather leads.
SeedProd makes this easy by integrating with popular email marketing tools, automation tools, and CRM. For instance, you can connect to Constant Contact, GetResponse, Mailchimp, ActiveCampaign, and more.
You can also set up Google Analytics tracking, spam protection, and other apps with Zapier.
Find it in the integration list and click Connect to link your email service.
Then, follow the instructions to connect and verify your account. After that, you can link all your opt-in forms to your email list.
Step 5: Configure Your Landing Page Settings
For the next step, click the Page Settings tab at the top of your screen. Here, you can control your general page settings and edit your search engine optimization (SEO) and analytics settings.
You can also enter custom header, body, and footer scripts and add a custom domain.
Remember to click Save to preserve your changes.
Step 6: Publish Your Landing Page in WordPress
Before publishing your landing page, you should preview it. That way, you can see if it looks good on both desktop and mobile devices.
To preview your page, click the preview icon in the landing page builder. You’ll see a mobile page preview instantly, so you can scroll through and make any changes. Just click the icon again to switch back to the desktop preview.
If you’d like to see a live preview of your page, click the eye icon to open your landing page in a new tab.
When you’re happy with how everything looks, click the arrow under the Save button and click Publish.
Here’s an example of a landing page I created for this guide on my test website:
Method 2. Creating a Landing Page Using WordPress Block Editor (Less Control)
If you prefer a simpler way to create a landing page, you can use the built-in WordPress Block Editor. Also known as Gutenberg, it has a block-based approach to page building, allowing you to add, arrange, and customize blocks visually.
This method is best if you don’t want to install additional WordPress plugins or tools. However, I’ve found that its customization options are not as extensive.
Before diving into the Block Editor, sketch out a rough layout of your landing page. Map the key elements you need, such as a headline, images, a lead capture form, and call-to-action (CTA) buttons.
Step 1. Create a Landing Page in WordPress
Next, open the Block Editor by creating a new page in WordPress.
Begin adding blocks according to your layout plan. Use the ‘Paragraph’ block for text, the ‘Image’ block for visuals, and the ‘Button’ block for CTAs.
The ‘Columns’ block is also useful for creating multi-column layouts.
Step 2. Customize Your Landing Page
Take advantage of the customization options in each block. Adjust the size, color, and alignment to match your branding and design goals.
For more dynamic elements, consider using the ‘Cover’ block for background images or the ‘Media & Text’ block to pair text with images.
You can also use Patterns to create whole sections of your page. The patterns you use depend on your WordPress theme.
Focus on the goal of your landing page. Ensure your CTA is clear and compelling.
Step 3. Publish Your Page
When you’re happy with your landing page, click the Publish button to make it live. Here’s a landing page I made with the block editor on my test website:
How Do I Make My WordPress Homepage a Landing Page?
If you want your landing page to be the first thing website visitors see, you’ll need to set it as your static homepage.
To do this, go to Settings » Reading from your WordPress dashboard. Then, select the ‘A static page’ option, and choose the landing page you just created from the dropdown menu.
It won’t be the same as your regular homepage. Instead, it means your custom landing page is where visitors land when they click through to your main WordPress site.
What Is The Best Landing Page Builder for WordPress?
While you can create landing pages using the WordPress Block Editor, I’ve found that using a landing page plugin gives you more control over the design process. Here are 3 of the best landing page plugins to get you started:
1. SeedProd
SeedProd is one of the most popular WordPress landing page plugins, and it’s easy to see why. With its beginner-friendly drag-and-drop builder and library of pre-made landing page templates, you can build beautiful and high-converting landing pages in minutes without any experience.
SeedProd comes with built-in coming soon and maintenance modes and integrates seamlessly with popular email marketing services. You can also use it to build custom WordPress themes without hiring a developer.
2. Thrive Architect
Thrive Architect is another powerful landing page plugin for WordPress that lets you visually create landing pages from the front end of your website.
What makes Thrive Architect stand out is its selection of conversion-focused elements. For instance, it has countdown timers, testimonials, lead generation forms, and more. It also has advanced A/B testing features that let you run split tests and improve your conversions.
3. Beaver Builder
Beaver Builder is a lightweight page builder plugin for WordPress. Its drag-and-drop content modules make it easy to create stunning landing pages quickly and efficiently.
It comes with a collection of awesome landing page templates available to make your life easier. These templates serve as an excellent starting point, saving you time and effort. With just a few clicks, you’ll have a beautiful landing page that looks professional and perfectly represents your brand.
For more options, please see our roundup of the best WordPress landing page plugins.
Tips for Designing High Converting Landing Pages
Before you dive into creating your landing page, here are some design tips to help your landing page convert:
- Get straight to the point: You need to grab your visitor’s attention immediately. Don’t make them read through paragraphs of text to find out what your page is about.
- Use effective headings: Your H1, H2, and H3 headings should draw attention to the most important information on your page. Using too many headings will dilute their impact, but using too few will leave you with a wall of text.
- Use a simple layout: Your landing page should be easy to read and navigate. I recommend avoiding complex column layouts, image sliders, and other distracting elements. Focus on creating a clear path to your call to action.
- Include social proof: Adding testimonials and reviews from real people is a great way to build trust and credibility. Customers want to know that others have used and enjoyed your product or service.
- Make it mobile-first: Most people will visit your landing page using their smartphone. So, use a mobile-responsive WordPress theme and compress your images to ensure fast page loading times.
By following these tips, you can create a WordPress landing page that achieves your business goals.
FAQs on Creating a Landing Page in WordPress
Plus, there are many plugins, including page builders, that help create landing pages easily. These page builders are user-friendly and don’t require coding skills. They let beginners make effective landing pages without needing a developer.
Some builders even allow creating a landing page without having a full website.
2. Eye-catching images. Use high-quality photos and hero images to illustrate your offer. Pictures of happy, smiling faces can help people imagine themselves as customers.
3. Compelling copy. Ensure your copy is easy to read with a clear font and write in a way that addresses your visitors’ pain points.
4. Urgency. Including limited offers and countdown timers on your custom landing page creates urgency. This compels visitors to take action for fear of missing out.
5. Calls-to-action (CTAs). Always include a bold CTA button to encourage visitors to act on your provided information.
For more landing page design tips, see this anatomy of a landing page guide.
Next, Optimize Your Landing Page
I hope this guide helped you learn how to create a landing page in WordPress. Once your page is up and running, don’t forget to test and optimize for the very best results.
To help you with this, you may find the following guides useful:
- Expert Landing Page Optimization Tips
- How to A/B Test Your Landing Page
- Types of Landing Pages Guaranteed to Convert
- Landing Page Best Practices for Incredible Conversion Rates
- Landing Page URL Examples and Best Practices
- How to Create a Quick Landing Page to Test Ideas
- Landing Page Headline Formulas to Boost Conversion Rates
- Landing Page Not Converting? 9 Tips to Fix It Fast
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