15 Landing Page Examples PROVEN to Convert 

Are you looking for great landing page examples to inspire your next design?

Using landing pages on your small business website is the best way to improve your conversion rates and turn website visitors into subscribers and customers. That said, knowing where to start with your landing page design is hard.

So, in this article, we’ll share our top examples of a landing page from actual companies and explain how they boost lead generation, build trust, and increase conversions with their target audience.

Video Guide

First, let’s explore the purpose of a landing page and how it works.

The goal of the landing page is to convert visitors into leads or customers by persuading them to take a specific action, such as making a purchase or filling out a form for more information.

To do this, the landing page typically includes a prominent call to action (CTA) that encourages the visitor to take the desired action. The CTA could be a button that says “Sign Up,” “Learn More,” or “Buy Now,” for example. A landing page may also include persuasive content, such as testimonials, customer reviews, or a list of features and benefits, to convince visitors to take the desired action.

In addition to the persuasive content and CTA, a landing page may also include forms or other interactive elements that allow visitors to provide information or make a purchase. The design and layout of the landing page should be focused and uncluttered, with all elements working together to support the overall goal of converting visitors into leads or customers.

After filling in the landing page form and claiming the reward, users are more likely to trust brands and become paying customers.

Suppose a company wants to sell an automation tool to help business owners automate their marketing strategy. In that case, they might create a landing page that offers audiences a free video on using marketing automation for small businesses.

We’d call that a video landing page.

Interested users might offer their contact details in return for that valuable information. Then, if they enjoy the video landing page, they may be more likely to purchase a product from that brand.

You can create all kinds of landing pages to serve different goals, including:

• 404 landing pages
• Thank you page
• Squeeze landing pages
• Sales pages
• Coming Soon pages
• Maintenance Mode landing pages

Related: 11 High-Converting Squeeze Page Examples to Boost Your List

What Is the Difference Between a Website and a Landing Page?

A website is a collection of web pages that are connected together and can be accessed through the internet. It usually has multiple pages and is meant to provide information about a business, organization, or individual. Additionally, it can include information about products or services, contact information, and other details.

A landing page, on the other hand, is a standalone web page that is created specifically for the purpose of a marketing or advertising campaign. It is designed to direct the visitor to take a specific action, such as making a purchase or filling out a form. Landing pages are often linked to social media, email campaigns, or search engine advertising and are typically focused on a single goal or objective.

So, the main difference between a website and a landing page is that a website is a general overview of a business or organization, while a landing page is a specific page designed to achieve a specific goal, such as getting people to sign up for a newsletter or make a purchase.

For more details, see our guide on Landing Pages vs. Websites.

Pro Tip: Avoid using long forms that ask for too much information. Keep your forms short. You can always ask for more details later.

Check out our anatomy of a landing page post for more tips on what to include.

15 Examples of a Landing Page That Converts

Now that you know how a successful landing page works and what essential page elements to include, let’s explore some of the best landing page examples from actual companies.

1. Netflix – Email Marketing Landing Page Examples

One of the best examples of landing pages that convert well is this signup page design from Netflix.

With this landing page sample, you’re immediately faced with what they’re offering and the invitation to get started on entering the page. This removes the friction around making decisions, spurring people to take action quickly.

Why This Landing Page Design Works

• Headline – The benefit-driven headline captures attention instantly.
• Trust – Reassurance that you can cancel at any time removes any risk.
• Signup Form – The lead capture form has only 1 form field, making it easier for users to sign up.
• Easy access – Essential information is at the top of the page, making it easy to access.
• Persuasive Copy – Page copy focuses on benefits rather than features, which is more compelling.
• Clarity – The FAQ section removes obstacles to signing up.
• CTA – A second sign-up form at the bottom of the page to remind users to signup.

2. Zoom – Industry Report: Good Landing Page Examples

Zoom is a popular video conferencing software with customers in various industries. So it makes sense they’d want to position themselves as a leader in their field of expertise to potential customers. 

They’ve tried this by offering a free report that features the company as a leader for meeting solutions. Users can sign up to download and read the report at no cost.

Why This Landing Page Works

• Free Download – Offering the report for free makes the information more accessible.
• Simple Form Fields – The signup form only includes the information the company needs, which can reduce form abandonment.
• Persuasive Copy – The copy positions this report as a must-read, promising to explain why Zoom is a leader. It creates curiosity, encouraging users to sign up and download the file.
• CTA Button – The color contrast of the CTA button makes it stand out from the page, making it more clickable.

3. Constant Contact – Free PDF Landing Page Examples

Just like Zoom, Constant Contact serves a variety of industries with its email marketing platform. However, in this landing page example, they’re specifically targeting real estate companies.

The landing page design is clean, minimal, and straight to the point. It offers a free download full of essential tips and success stories to help with real estate marketing efforts. Plus, it includes a CTA inviting users to try Constant Contact for free.

Why This Landing Page Works

• Powerful Headline – The headline and description clearly explain what users will get from the download.
• Persuasive Copy – The copywriting is to the point and demonstrates the benefits of reading the guide.
• Images – Users can see a high-quality PDF preview to get an idea of what it will include.
• Proof – Includes a client testimonial explaining how email marketing worked for other customers.
• CTA – The CTA button invites users to sign up for the free trial. Users are more likely to opt for a trial because there is no financial commitment.

4. Lyft  – Website Landing Page Example

Lyft’s driver application landing page is an excellent example of how a signup page design doesn’t have to be complicated. The headline is straightforward, telling users exactly what to do, and the signup form only asks for a mobile number, making it super-easy for users to get started.

Why This Landing Page Works

• Minimalist Design – There are no unnecessary distractions to divert your attention from the page goal.
• Simple Form – The signup form includes only 1 form field, increasing the chances of successful registration.
• Images –  The simple image creates an emotional response in users, reaffirming why they’re taking action.
• CTA – The CTA button highlights the action Lyft wants you to take. The less desired action is less noticeable.

5. OptinMonster – Sales Landing Page Examples

If you’re looking for a landing page design from a SaaS business, you’ll love this example from OptinMonster. Their agency solutions sales page has all the essential elements of a high-converting landing page.

Their brand colors are on-point, but they also use a variety of tactics designed to maximize conversions, which we’ll explore below.

Why This Landing Page Works

• Page Sections  – Different sections break up the page, making it easier to find the information you’re looking for. The header’s value proposition captures attention and leads users to the next step.
• Feature Benefits – The features section focuses on the software’s benefits.
• Testimonial slider – See what real customers think about the software.
• Images – Images and gifs demonstrate precisely what the software does.
• Social Proof –  This page uses a combination of recent sales notifications and a live count of how many people the software serves, which shows its popularity.
• CTA –  CTA buttons are used throughout the page, offering easy ways for users to buy.
• Live Chat – With live chat, users can answer their questions immediately.

Related: 10 Best SaaS Landing Page Examples

6. Dadz – Google Ads Landing Page Examples

This landing page is a little different. We found it after clicking on an ad in Google search results. This is an excellent tactic to drive specific audiences to your page, as you can tailor your messaging exactly to that audience’s needs.

In this case, the audience is a modern family man, which the landing page serves perfectly.

Why This Landing Page Works

• Audience Match – This landing page matches the type of audience it targets, offering solutions relevant to their needs.
• Case Studies – Before buying, you can read case studies, a form of social proof.
• Video – Dadz includes an engaging video showing how you feel after using their product.
• Reviews – Reviews from real eCommerce customers show it’s a product worth trying.
• Social Media –  The large Instagram gallery demonstrates the brand’s thriving community.
• CTA – CTA buttons are used throughout the page, offering multiple buying opportunities.

7. Codecademy – Membership Landing Page Examples

This example of a landing page from Codecademy shows that using white space throughout your design can help draw attention to crucial page elements.

Instead of filling the membership landing page with distracting imagery, gradients, and full-screen backgrounds, Codecademy has kept things simple with bold pops of color to draw the eye.

Why This Landing Page Works

• Use of Color – Using color in key page areas creates interest and directs the eye where you want it to go.
• Images – The imagery on the page comprises happy, smiling professionals, which creates an emotional and positive response in users.
• Testimonials – Reviews from real customers show their genuine experience and that the product is worth trying.
• Pricing – The price comparison makes it easy to see the best plan for you at a glance.
• CTA – The CTA section has a contrasting background, making it stand out from the rest of the page.

8. Airbnb – Signup Landing Page Examples

Airbnb makes it easy to find places to stay while giving customers a way to make money from their homes. Their host sign-up landing page is another excellent example of how you can make your page content speak for itself without any unnecessary bells and whistles.

It’s simple and straightforward and guides visitors through making a decision.

Why This Landing Page Works

• Signup Form – The signup form only includes 3 fields, with optional fields hidden under a tab. This makes it less overwhelming while still allowing them to collect crucial information.
• Resources – The resources section provides all the information people need about hosting with Airbnb.
• Community – Potential customers can see how other people use the service, which can help them decide.
• Support – It’s easy to see the support available, removing an obstacle to signing up.
• CTA – CTA buttons are used throughout, providing multiple occasions to join.

9. Asana – Landing Page Design Example

In this landing page design, Asana targets product managers, offering a product management software solution. The page is tailored to this audience, explaining why their product is the best choice.

While the page might seem super simple at first glance, it’s easy to see why it works. The individual page sections break the information into manageable chunks, directing your attention at each stage until you reach the final CTA.

Why This Landing Page Works

• Headings – The headlines describe all the benefits of Asana at a glance.
• Use Cases – Multiple use cases show people how to use the product for their business.
• Video Case Study – The case study shows how a famous brand uses Asana to achieve business success, which is much more helpful than copy alone.
• Free Trial – The final CTA offers a free trial, which is less scary than diving in and buying the product immediately.

10. SEMRush – Webinar Registration Landing Page Example

Webinars are an excellent way to spread the word regarding content marketing. They keep viewers engaged for longer on your website, but they’re also a great way to build relationships with potential customers.

That’s why SEMRush hosts regular webinars for their audience, and their webinar registration page is a glowing example of how to promote them.

Why This Landing Page Works

• Hero Area – The hero area of this webinar landing page explains what users will learn from watching and who is hosting. 
• Clear Information – The webinar details explain who the hosts are and what you’ll learn in more detail. This creates enough interest to encourage people to register.
• Registration form – When filling in the form, users only need to enter a small amount of information.
• Recommended Content – Previous and future episode lists encourage users to engage more with their content.

11. Dropbox – App Landing Page Example

If you want people to use your product, the best solution is to make getting it as easy as possible. That’s what Dropbox did with their Dropbox Android app landing page. 

Geared towards Android users, the page is easy to use and straight to the point. This leaves little confusion over what it’s for, leading to highly targeted leads.

Why This Landing Page Works

• Description – The headline and description has no unnecessary information, including only what users need to get started.
• Image – A app preview is shown, giving users an idea of how it’ll look on their device.
• Form – It’s super easy to get the app. Just enter your phone number, and they’ll text you the link. No other steps are required.

12. Smash Balloon – Black Friday Landing Page Example

Black Friday is a massive event on any business’s calendar, so preparing a black Friday landing page is a great way to capture that targeted traffic in one place.

This is what Smash Balloon has done for its Black Friday promotion. The page is eye-catching and offers many ways to engage with the brand over the promotional period, drawing attention to their product discounts.

Why This Landing Page Works

• Branding – The landing page design is branded, reassuring visitors they’re a legit business.
• Countdown timer – Using a countdown timer creates a sense of urgency, prompting users to act before the time runs out.
• Giveaway – Including a giveaway on your landing page helps increase the awareness of the promotion. As more people click to enter, more people will see the deal, making them more likely to take advantage of it.
• Reminders – By inviting users to get email notifications and adding the deal to their calendars, SmashBalloon increases the chances of people returning when the deal is live. 

13. Dreamforce – Event Registration Landing Page Example

With many live events getting canceled, any company whose business thrives off in-person events must take steps to move the experience online. Otherwise, they could lose out on important business.

Dreamforce is an excellent example. Instead of the annual four-day event, they’re hosting it online so that everyone can attend wherever they are in the world. The event registration page offers a stunning example of a landing page design that promotes the event effectively.

Why This Landing Page Works

• Inspiring Imagery – The images on the landing page reinforce how an online event can be just as fun and informative as in-person events. Including a full-width gif with bright colors at the bottom of the page makes everything fun and light-hearted.
• Key Information – 4 different page blocks explain what you’ll gain from attending the event, helping you make an informed decision.
• CTA – Multiple CTA buttons in contrasting colors show you exactly where to sign up.

Related: How to Embed Facebook Events on WordPress

14. Digital Marketer – Training Landing Page Example

As mentioned earlier, landing pages that include videos are a fantastic way to explain complicated information.

Digital Marketer uses this strategy on its Elite Growth Accelerator landing page. It begins with a video from the Founder and CEO and then walks you through the steps of how it works.

Each page section is like another step in the decision-making process, holding your hand until you decide to sign up.

Why This Landing Page Works

• Video – The introduction video quickly condenses all the information, making it easy to understand and improving the user experience.
• Step-by-Step – Step-by-step instructions guide you through how the coaching works.
• Clever Copy – Instead of listing features, the copy focuses on the benefits. It also tells you what the training isn’t, discarding any fears that prevent you from signing up.
• Bonuses – Instead of only training, you’ll get many perks, making it more worthwhile.
• Social Proof – Screenshots of testimonials from other members give the page authenticity, making it more likely you’ll participate.
• Discount – The slashed price tag reaffirms that this is a fantastic deal that saves money.

15. Taboola – Free Ebook Landing Page Example

Offering a free ebook in return for contact detail is a popular way to generate leads. Taboola uses this approach for its case study ebook, targeted at advertisers. 

It’s a straightforward landing page example that clearly shows the benefits you’ll get from reading the book. And because the book content ties in with the brands’ industry, users will be more likely to check them out and grow their email list.

Why This Landing Page Works

• Numbers – Using numbers in your headlines makes your copy more credible and persuasive.
• Bullet list – Bullet lists make the content easy to skim and read quickly.
• Form – The short signup form only includes the necessary form fields.
• Proof – Taboola includes statistics on how brands increased conversions with native advertising, which is the ebook’s main topic. This gives the book credibility and makes people want to learn how they achieved it.
• CTA – CTA buttons are used at the page’s top, middle, and bottom to remind users to click.

More Landing Page Examples

If you’re looking for even more landing page examples, we have just the thing you need. Check out these industry and goal-specific landing page examples:

• 8 Blog Landing Page Examples + How to Make One
• 7 Social Media Landing Page Examples to Grow Your Company
• 7 Request a Demo Landing Page Examples Proven to Boost Leads
• 9 Top eCommerce Landing Page Examples to Drive Sales
• 9 Startup Landing Page Examples and How to Make One

Landing Page Examples: Frequently Asked Questions (FAQ)

Ready to Build Your Own Landing Page?

If these landing page examples have given you all the inspiration you need to get started, why not check out our guide on how to create a simple landing page? You won’t need any web page design or code experience to get started, just an easy-to-use landing page builder plugin.

If you need more inspiration, look at these 404 landing page examples and templates. You can also follow this guide for A/B testing your landing page with Google Optimize’s optimization tools.

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