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15 Landing Page Examples PROVEN to Convert

15 Landing Page Examples PROVEN to Convert 

Written By: author image Stacey Corrin
author image Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the founder of SeedProd. He's an Entrepreneur, Web Developer, Marketer, SysAdmin, DBA, Support Tech and can even Cook.

Are you looking for great landing page examples to inspire your next design?

Landing page templates are a great way to get inspiration for creating your own high-converting landing pages. That said, knowing where to start with your landing page design is hard.

In this article, we’ll share our top examples of landing pages from actual companies and explain how they boost lead generation, build trust, and increase conversions with their target audience.

Table of Contents

What Is a Landing Page?

A landing page is a standalone web page created specifically for the purpose of a marketing strategy or advertising campaign. Unlike your homepage, its functionality is designed to direct page visitors to take a specific action, such as making a purchase or filling out a form for more information.

They achieve this by using clear and concise language that is easy for visitors to understand, avoiding complex jargon or overly long sentences. They also address pain points while engaging the visitor’s attention.

Landing pages are important because they focus on converting visitors into customers by offering something valuable in exchange for contact information, such as a free guide, webinar, or discount.

15 Landing Page Examples That Convert

Below you’ll find some of the best landing page examples used by genuine companies across the internet:

1. Netflix (SaaS: Entertainment)

Email Marketing Landing Page Example

Example of a landing page from Netflix

One of the best examples of landing pages that convert well is this signup page design from Netflix.

With this landing page sample, you’re immediately faced with what they’re offering and the invitation to get started on entering the page. This removes the friction around making decisions, spurring people to take action quickly.

Netflix landing page FAQ section

Why We Like This Landing Page

  • Headline – The benefit-driven headline captures attention instantly.
  • Trust – Reassurance that you can cancel at any time removes any risk.
  • Signup Form – The lead capture form has only 1 form field, making it easier for users to sign up.
  • Easy access – Essential information is at the top of the page, making it easy to access.
  • Persuasive Copy – Page copy focuses on benefits rather than features, which is more compelling.
  • Clarity – The FAQ section removes obstacles to signing up.
  • CTA – A second sign-up form at the bottom of the page to remind users to sign up.

2. Zoom (SaaS: Communication)

Industry Report: Good Landing Page Example

Zoom free download landing page example

Zoom is a popular video conferencing software with customers in various industries. So it makes sense they’d want to position themselves as a leader in their field of expertise to potential customers. 

They’ve tried this by offering a free report that features the company as a leader for meeting solutions. Users can sign up to download and read the report at no cost.

Why We Like This Landing Page

  • Free Download – Offering the report for free makes the information more accessible.
  • Simple Form Fields – The signup form only includes the information the company needs, which can reduce form abandonment.
  • Persuasive Copy – The copy positions this report as a must-read, promising to explain why Zoom is a leader. It creates curiosity, encouraging users to sign up and download the file.
  • CTA Button – The color contrast of the CTA button makes it stand out from the page, making it more clickable.

3. Constant Contact (SaaS: Marketing)

Free PDF Landing Page Inspiration

Constant Contact landing page design

Just like Zoom, Constant Contact serves a variety of industries with its email marketing platform. However, in this landing page example, they’re specifically targeting real estate companies.

Landing page free trial CTA example

The landing page design is clean, minimal, and straight to the point. It offers a free download full of essential tips and success stories to help with real estate marketing efforts. Plus, it includes a CTA inviting users to try Constant Contact for free.

Why We Like This Landing Page

  • Powerful Headline – The headline and description clearly explain what users will get from the download.
  • Persuasive Copy – The copywriting is to the point and demonstrates the benefits of reading the guide.
  • Images – Users can see a high-quality PDF preview to get an idea of what it will include.
  • Proof – Includes a client testimonial explaining how email marketing worked for other customers.
  • CTA – The CTA button invites users to sign up for the free trial. Users are more likely to opt for a trial because there is no financial commitment.

4. Lyft (Travel Services)

Website Landing Page Example

Lyft landing page design example

Lyft’s driver application landing page is an excellent example of how a signup page design doesn’t have to be complicated. The headline is straightforward, telling users exactly what to do, and the signup form only asks for a mobile number, making it super-easy for users to get started.

Why We Like This Landing Page

  • Minimalist Design – There are no unnecessary distractions to divert your attention from the page goal.
  • Simple Form – The signup form includes only 1 form field, increasing the chances of successful registration.
  • Images –  The simple image creates an emotional response in users, reaffirming why they’re taking action.
  • CTA – The CTA button highlights the action Lyft wants you to take. The less desired action is less noticeable.

5. OptinMonster (SaaS: Marketing)

Sales Landing Page Inspiration

OptinMonster landing page design

If you’re looking for a landing page design from a SaaS business, you’ll love this example from OptinMonster, a popular pop-up software. Their agency solutions sales page has all the essential elements of a high-converting landing page.

Example of landing page testimonials

Their brand color palette is on-point, but they also use a variety of tactics designed to maximize conversions, which we’ll explore below.

OptinMonster landing page social proof

Why We Like This Landing Page

  • Page Sections  – Different sections break up the page, making it easier to find the information you’re looking for. The header’s value proposition captures attention and leads users to the next step.
  • Feature Benefits – The features section focuses on the software’s benefits.
  • Testimonial slider – See what real customers think about the software.
  • Images – Images and gifs demonstrate precisely what the software does.
  • Social Proof –  This page uses a combination of recent sales notifications and a live count of how many people the software serves, which shows its popularity.
  • CTA –  CTA buttons are used throughout the page, offering easy ways for users to buy.
  • Live Chat – With live chat, users can answer their questions immediately.

6. Dadz (eCommerce: Food & Drink)

Google Ads Landing Page Example

Dadz landing page examples

This landing page is a little different. We found it after clicking on an ad in Google search results. This is an excellent tactic to drive specific audiences to your page, as you can tailor your messaging exactly to that audience’s needs.

example of landing page testimonials

In this case, the audience is a modern family man, which the landing page serves perfectly.

Why We Like This Landing Page

  • Audience Match – This landing page matches the type of audience it targets, offering solutions relevant to their needs.
  • Case Studies – Before buying, you can read case studies, a form of social proof.
  • Video – Dadz includes an engaging video showing how you feel after using their product.
  • Reviews – Reviews from real eCommerce customers show it’s a product worth trying.
  • Social Media –  The large Instagram gallery demonstrates the brand’s thriving community.
  • CTA – CTA buttons are used throughout the page, offering multiple buying opportunities.

7. Codecademy (Education)

Membership Landing Page Inspiration

Codecademy landing page example

This example of a landing page from Codecademy shows that using white space throughout your design can help draw attention to crucial page elements.

Codecademy call to action button example

Instead of filling the membership landing page with distracting imagery, gradients, and full-screen backgrounds, Codecademy has kept things simple with bold pops of color to draw the eye.

Why We Like This Landing Page

  • Use of Color – Using color in key page areas creates interest and directs the eye where you want it to go.
  • Images – The imagery on the page comprises happy, smiling professionals, which creates an emotional and positive response in users.
  • Testimonials – Reviews from real customers show their genuine experience and that the product is worth trying.
  • Pricing – The price comparison makes it easy to see the best plan for you at a glance.
  • CTA – The CTA section has a contrasting background, making it stand out from the rest of the page.

8. Airbnb (Travel & Leisure)

Signup Landing Page Example

Airbnb landing page example

Airbnb makes it easy to find places to stay while giving customers a way to make money from their homes. Their host sign-up landing page is another excellent example of how you can make your page content speak for itself without any unnecessary bells and whistles.

Airbnb landing page design

It’s simple and straightforward and guides visitors through making a decision.

Why We Like This Landing Page

  • Signup Form – The signup form only includes 3 fields, with optional fields hidden under a tab. This makes it less overwhelming while still allowing them to collect crucial information.
  • Resources – The resources section provides all the information people need about hosting with Airbnb.
  • Community – Potential customers can see how other people use the service, which can help them decide.
  • Support – It’s easy to see the support available, removing an obstacle to signing up.
  • CTA – CTA buttons are used throughout, providing multiple occasions to join.

9. Asana (SaaS: Project Management)

Minimal Landing Page Design Inspiration

Asana landing page examples

In this landing page design, Asana targets product managers, offering a product management software solution. The page is tailored to this audience, explaining why their product is the best choice.

Asana use cases landing page

While the page might seem super simple at first glance, it’s easy to see why it works. The individual page sections break the information into manageable chunks, directing your attention at each stage until you reach the final CTA.

Why We Like This Landing Page

  • Headings – The headlines describe all the benefits of Asana at a glance.
  • Use Cases – Multiple use cases show people how to use the product for their business.
  • Video Case Study – The case study shows how a famous brand uses Asana to achieve business success, which is much more helpful than copy alone.
  • Free Trial – The final CTA offers a free trial, which is less scary than diving in and buying the product immediately. They could improve this by stating that no credit card is required.

10. SEMRush (SaaS: Marketing)

Webinar Registration Landing Page Example

SEMRush webinar landing page

Webinars are an excellent way to spread the word regarding content marketing. They keep viewers engaged for longer on your website, but they’re also a great way to build relationships with potential customers.

Webinar landing page registration form

That’s why SEMRush, an SEO software, hosts regular webinars for their audience, and their webinar registration page is a glowing example of how to promote them.

Why We Like This Landing Page

  • Hero Area – The hero area of this webinar landing page explains what users will learn from watching and who is hosting. 
  • Clear Information – The webinar details explain who the hosts are and what you’ll learn in more detail. This creates enough interest to encourage people to register.
  • Registration form – When filling in the form, users only need to enter a small amount of information.
  • Recommended Content – Previous and future episode lists encourage users to engage more with their content.

11. Dropbox (SaaS: Cloud Storage)

App Landing Page Example

Dropbox app landing page design

If you want people to use your product, the best solution is to make getting it as easy as possible. That’s what Dropbox did with their Dropbox Android app landing page. 

Geared towards Android users, the page is easy to use and straight to the point. This leaves little confusion over what it’s for, leading to highly targeted leads.

Why We Like This Landing Page

  • Description – The headline and description has no unnecessary information, including only what users need to get started.
  • Image – An app preview is shown, giving users an idea of how it’ll look on their device.
  • Form – It’s super easy to get the app. Just enter your phone number, and they’ll text you the link. No other steps are required.

12. Smash Balloon (SaaS: Marketing)

Black Friday Landing Page Inspiration

Black Friday landing page example

Black Friday is a massive event on any business’s calendar, so preparing a black Friday landing page is a great way to capture that targeted traffic in one place.

This is what Smash Balloon has done for its Black Friday promotion. The page is eye-catching and offers many ways to engage with the brand over the promotional period, drawing attention to their product discounts.

Why We Like This Landing Page

  • Branding – The landing page design is branded, reassuring visitors they’re a legitimate business.
  • Countdown timer – Using a countdown timer creates a sense of urgency, prompting users to act before the time runs out.
  • Giveaway – Including a giveaway on your landing page helps increase the awareness of the promotion. As more people click to enter, more people will see the deal, making them more likely to take advantage of it.
  • Reminders – By inviting users to get email notifications and adding the deal to their calendars, SmashBalloon increases the chances of people returning when the deal is live. 

13. Dreamforce (Events)

Event Registration Landing Page Example

Dreamforce event landing page design

With many live events getting canceled, any company whose business thrives off in-person events must take steps to move the experience online. Otherwise, they could lose out on important business.

Landing page event information

Dreamforce is an excellent example. Instead of the annual four-day event, they’re hosting it online so that everyone can attend wherever they are in the world. The event registration page offers a stunning example of a landing page design that promotes the event effectively.

Why We Like This Landing Page

  • Inspiring Imagery – The images on the landing page reinforce how an online event can be just as fun and informative as in-person events. Including a full-width gif with bright colors at the bottom of the page makes everything fun and light-hearted.
  • Key Information – 4 different page blocks explain what you’ll gain from attending the event, helping you make an informed decision.
  • CTA – Multiple CTA buttons in contrasting colors show you exactly where to sign up.

14. Digital Marketer (Education)

Training Landing Page Example

Training landing page example

As mentioned earlier, landing pages that include videos are a fantastic way to explain complicated information instead resorting to long-form content.

Digital Marketer uses this strategy on its Elite Growth Accelerator landing page. It begins with a video from the Founder and CEO and then walks you through the steps of how it works.

Landing page social proof examples

Each page section is like another step in the decision-making process, holding your hand until you decide to sign up.

Why We Like This Landing Page

  • Video – The introduction video quickly condenses all the information, making it easy to understand and improving the user experience.
  • Step-by-Step – Step-by-step instructions guide you through how the coaching works.
  • Clever Copy – Instead of listing features, the copy focuses on the benefits. It also tells you what the training isn’t, discarding any fears that prevent you from signing up.
  • Bonuses – Instead of only training, you’ll get many perks, making it more worthwhile.
  • Social Proof – Screenshots of testimonials from other members give the page authenticity, making it more likely you’ll participate.
  • Discount – The slashed price tag reaffirms that this is a fantastic deal that saves money.

15. Taboola (SaaS: Marketing)

Free Ebook Landing Page Inspiration

eBook landing page example

Offering a free ebook in return for contact details is a popular way to generate leads. Taboola uses this approach for its case study ebook, targeted at advertisers. 

Case studies on landing pages

It’s a straightforward landing page example that clearly shows the benefits you’ll get from reading the book. And because the book content ties in with the brands’ industry, users will be more likely to check them out and grow their email list.

Why We Like This Landing Page

  • Numbers – Using numbers in your headlines makes your copy more credible and persuasive.
  • Bullet list – Bullet points make the content easy to skim and read quickly.
  • Form – The short signup form only includes the necessary form fields.
  • Proof – Taboola includes statistics on how brands increased conversions with native advertising, which is the ebook’s main topic. This gives the book credibility and makes people want to learn how they achieved it.
  • CTA – CTA buttons are used at the page’s top, middle, and bottom to remind users to click.

Expert Tip – Avoid These Landing Page Pitfalls

Too much clutter: Keep your design focused on a single goal.
Confusing message: Your headline should clearly communicate the value you offer.
Hard-to-find CTA: Make your call to action bold and impossible to miss.

More Landing Page Examples

If you’re looking for even more landing page examples, we have just the thing you need. Check out these industry and goal-specific landing page examples:

Landing Page Examples (FAQ)

How does a landing page work?

A landing page works by providing a specific and focused message that speaks directly to the needs and interests of the target audience.

The goal of the landing page is to convert visitors into leads or customers by persuading them to take a specific action, such as making a purchase or filling out a form for more information.

To do this, the landing page typically includes a prominent call to action (CTA) that encourages the visitor to take the desired action. The CTA could be a button that says “Sign Up,” “Learn More,” or “Buy Now,” for example. A landing page may also include persuasive content, such as testimonials, customer reviews, or a list of features and benefits, to convince visitors to take the desired action.

You can create all kinds of landing pages to serve different goals, including:

coming soon landing page example in seedprod

Related: 11 High-Converting Squeeze Page Examples to Boost Your List

What should a landing page include?

The most successful landing pages include the following elements to drive leads and conversion rates:

  • Headline: This is the main message of the landing page and should clearly communicate the benefits of the product or service being offered.
  • Subheading: This is a secondary message that expands on the headline and provides more information about the product or service.
  • Persuasive content: This includes customer testimonials, reviews, and a list of features and benefits that highlight the value of the product or service.
  • Call to action (CTA): This is a button or link that encourages visitors to take a specific action, such as making a purchase or filling out a form.
  • Forms or other interactive elements: This allows the visitor to provide information, ask questions, subscribe, or make a purchase.
  • Images or graphics: These help to illustrate the product or service and make the landing page more visually appealing.

Expert Tip

“The average number of form fields on a landing page is 5, and many experts recommend using just 3 or 4. But in my experience, it isn’t always the best approach.

Filling out a short form can result in more conversions, but you may get better quality leads by using a longer and more detailed form.”

John Turner. Co-Founder SeedProd, in an interview with WPBeginner.

Check out our anatomy of a landing page post for more tips on what to include.

How can I create an effective landing page?

You can create an effective landing page by focusing on a single goal, keeping the design clean and simple, writing clear and persuasive copy, using high-quality images or videos, and including a clear and compelling CTA.

What Is the difference between a website and a landing page?

A website is a collection of web pages that are connected together and can be accessed through the internet. It usually has multiple pages and is meant to provide information about a business, organization, or individual. Additionally, it can include information about products or services, contact information, and other details.

Website vs Landing Page

A landing page, on the other hand, is a standalone web page that is created specifically for the purpose of a marketing or advertising campaign. It is designed to direct the visitor to take a specific action, such as making a purchase or filling out a form. Landing pages are often linked to social media, email campaigns, or search engine advertising and are typically focused on a single goal or objective.

For more details, see our guide on Landing Pages vs. Websites.

What should be avoided on a landing page?

You should avoid any unnecessary information, distractions, complex jargon, or anything else that could potentially deter a visitor from completing the desired action. The goal is to keep visitors focused on the intended action.

How important are testimonials on a landing page?

Testimonials can be very effective on a landing page as they build trust and credibility. They show potential customers that others have had a positive experience with your product or service.

Should my landing page be mobile-friendly?

Absolutely. With the increasing use of mobile devices to browse the web, it’s critical that your landing page is mobile-friendly. This ensures that visitors can easily navigate and complete the intended action, no matter what device they’re using.

Ready to Build Your Own Landing Page?

If these landing page examples have given you all the inspiration you need to get started, why not check out our guide on how to create a simple landing page? You won’t need any web page design or code experience to get started, just an easy-to-use landing page builder plugin.

If you need more inspiration, look at these 404 landing page examples and templates. You can also follow this guide for A/B testing your landing page with Google Optimize’s optimization tools.

Create a high-converting landing page today with SeedProd. Try SeedProd and see how easy it is to create landing pages that will help you generate more leads and sales.

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

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author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

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