Latest SeedProd News

WordPress Tutorials, Tips, and Resources to Help Grow Your Business

How to Make a Sales Page With WordPress (Step-by-Step)

How to Make a Sales Page With WordPress (Step-by-Step) 

Do you want to learn how to make a sales page with WordPress?

Creating a sales page is the best way to showcase your products and services to potential customers and make them want to buy. Yet designing and building a sales page in WordPress isn’t easy if you have no design experience.

So, in today’s article, we’ll show you how to create a sales landing page in WordPress, step-by-step, with no coding required.

Before learning how to create a sales page, let’s explore what a sales page is and why you need one for your website.

What Is a Sales Page and Why Do You Need One?

A sales page is a standalone web page that has a specific purpose. That purpose is to generate sales for your products or services.

What you sell on your sales page can differ depending on your industry. Yet, the goal always remains the same; to get website visitors to convert into paying customers.

Sales pages are a type of landing page that includes page elements designed to convince and convert your visitors.

Every sales page should have the following elements to achieve your desired goal:

  • Headline – Your headline is like a pitch designed to hook visitors and keep them on your page.
  • Copy – Your sales page copy should be convincing and to the point. Break your copy into readable chunks with subheadings and bullet lists to make it easier to skim read.
  • Images – Using imagery can help break up word-heavy pages while showing what your product can do.
  • CTA Button – You should include a few CTA buttons throughout your page so users can click and take action when they’re the most convinced.
  • Testimonials – Including reviews and testimonials on your sales page will reassure visitors that your product has been useful to other customers.
  • Video – Using high-quality video on your WordPress sales page is an easy way to explain what your product does without resorting to long-form content.

For more information on what to include on a typical landing page, check out our Anatomy of a landing page article.

Now that you know what a sales page is and why you need one for your website, let’s dive into our WordPress sales page tutorial.

How to Make a Sales Page with WordPress

If you’re wondering, “how do I make a sales page?” several options are available.

One method is to use a WordPress sales page theme. This is a WordPress theme specifically designed to function as a sales page.

The problem with this approach is it changes the design of all your website pages. Most businesses only need to create a single WordPress sales page, so there’s no need to change your entire WordPress theme.

A more straightforward approach is to use a WordPress landing page builder like SeedProd to create a standalone sales landing page.

SeedProd Drag and Drop WordPress website builder

SeedProd is the best landing page builder for WordPress. It makes it easy to create any type of landing page, from sales and squeeze pages to thank you and webinar landing pages.

This plugin is also a powerful WordPress theme builder, allowing you to create custom WordPress themes without writing code or touching your theme files.

The visual drag-and-drop landing page builder allows you to customize any element of your page with a few clicks. Plus, you won’t need help from a developer to get things looking how you want.

SeedProd comes with a growing library of landing page templates to make getting started easy. And when you want to work on your site in private, it has a built-in coming soon page, maintenance mode, and 404 pages you can turn on and off with a single click.

You can also use SeedProd to create a WooCommerce sale page for your online store.

Bottom line: SeedProd is the easiest way to create stunning landing pages in WordPress without hiring a developer.

So, if you want to learn how to make a sales page in WordPress, here’s how to do it with SeedProd.

Video Tutorial

Step 1: Create a New Sales Landing Page with SeedProd

First, click here to get started with SeedProd and download the plugin. Then, you can follow this step-by-step guide to install a WordPress plugin.

After installing and activating the plugin, click the SeedProd icon in your WordPress admin area to view the SeedProd landing page dashboard.

SeedProd landing page dashboard

On this page, you can activate a coming soon page, 404 pages, a WordPress login page, and put WordPress in maintenance mode.

However, for this tutorial, we want to create a sales page. So go ahead and click the + Add New Landing Page Button to get started.

Click the add new landing page button to create a new landing page with SeedProd

Step 2: Choose a Sales Landing Page Template

After clicking to add a new landing page, SeedProd presents you with a growing library of landing page templates. You can filter the templates by clicking any options along the top or typing in the search box. 

Seedprod's growing library of landing page templates

The available templates include:

There’s also the option to choose a blank template to start from scratch.

Since you want a WordPress sales page template, click the Sales option to view them.

SeedProd sales page templates

Several templates are included with SeedProd; however, the library is constantly growing.

Choose a SeedProd template that is closest to the design you want. Then to launch it, hover your mouse over the thumbnail image and click the tick icon. For this guide, we’ll select the Masterclass Sales Page.

Launch your template with SeedProd

Once you select your sales landing page template, a lightbox popup appears asking you to enter your page details, including your Page Name and Page URL. You can change these details later if you like.

Enter your landing page name and URL details

Click the Save and Start Editing button to launch your template in SeedProds’ visual page builder.

Open your sales landing page in the drag and drop page builder

Step 3: Customize Your WordPress Sales Landing Page

The SeedProd drag-and-drop page builder provides various easy ways to customize a WordPress sales page.

You can click any element on your page preview and edit the contents in real time.

Customize your sales page elements in real time.

You’ll also see that many content blocks include block-specific templates to change the design and style quickly.

Many landing page elements have specific block templates

For example, you can easily change the bullet list with the bullet list block by selecting a different icon from the library.

You can customize bullet list icons in SeedProd

It’s also possible to change the icon color, size, and alignment.

Bullet list customization options

SeedProds’ content blocks are divided between Standard and Advanced Blocks.

The Standard Blocks include widely used page elements such as images, columns, headlines, buttons, etc.

standard landing page blocks and elements

In comparison, the Advanced Blocks offer landing-page specific page elements designed for better lead generation, which include:

  • Giveaway blocks to easily display any RafflePress contest.
  • Contact forms to show any WPForms form on your sales landing page.
  • Optin Form blocks to show a signup form to grow your email list.
  • Countdown timers to create a sense of urgency.
  • Star rating and testimonial blocks to showcase your reviews.
  • Social Profile and Sharing blocks to display social proof and grow your social media followers.
  • WooCommerce blocks to create a WooCommerce sales page, highlight products, and checkout options.
  • And many more.
SeedProd includes landing page focused content elements to help generate leads

Adding any block to your sales page is as simple as dragging it from the left-hand panel onto your live page preview on the right.

You can even save specific blocks and sections on your page to use on other landing pages if you like.

Just hover your mouse over that particular block or section and click the Save icon.

Save individual blocks or sections to use as templates on other landing pages

You can then give it a name and save it as a template.

Choose a name for your saved section

SeedProd also allows you to add custom code to your page. This is helpful if you’re an advanced user and want to add features like a click-to-subscribe button for push notifications.

To do this, drag the Custom HTML block onto your sales page design, and enter the following code to display a simple click-to-subscribe button:

<button onclick="subscribeOnClickButton()" style="border: none; padding-left: 5%; padding-right:5%; text-align: center; display: inline-block; color: blue;">Get Updates via Push Notifications</button>

You can edit this code with your own styling if you’re comfortable doing so.

Push notification button custom HTML

Next, go to the PushEngage website and create an account for the best push notification software.

Then, from your PushEngage dashboard, head to Site Settings » Site Details and click the Click Here for Setup Instructions button.

PushEngage setup instructions

Now, click on the Under Any Site option, and you’ll see your installation code.

PushEngage installation code

Next, add the following additional code to the snippet:

<script> window._peq = window._peq || [];</script> <script>
function subscribeOnClickButton(){
// Code to return response

The final code you see should look similar to the example below (please do not copy this example):

<script src="" async></script>
<script> window._peq = window._peq || [];</script> <script>
function subscribeOnClickButton(){
// Code to return response

With your final code, return to your sales page and paste the snippet into your Custom HTML block. When you publish the page, users will be able to click this button to subscribe to push notifications.

Custom HTML for push notification click-to-subscribe button.

Continue customizing your sales page until you’re happy with how it looks.

We completely changed the color scheme and background images for our example, and it only took a few minutes.

customized WordPress sales page

When you’re happy with your changes, click the Save button in the top-right corner of your screen.

Step 4: Connect Your Email Marketing Service to WordPress

To keep track of your leads and sales and make it easier to grow your email list, you’ll need to connect your preferred email marketing service. 

SeedProd integrates with a variety of email services, including:

  • ActiveCampaign
  • AWeber
  • Campaign Monitor
  • Constant Contact
  • ConvertKit
  • Drip
  • GetResponse
  • iContact
  • Mad Mimi
  • Mailchimp
  • Sendy

You can also set up Google Analytics tracking and Recaptcha spam protection and connect with thousands of other apps via Zapier.

First, click the Connect tab at the top of your screen. Then choose your preferred integration and follow the instructions to connect your account.

SeedProd email marketing integrations

After that, you can link your email list with any signup form you use on your page.

Check out the SeedProd integration documentation to learn how to connect with specific email providers.

Step 5: Configure Your Sales Page Settings

You’ll need to configure your page settings for the next step, so click the Page Settings tab at the top of your screen.

configure your landing sales page settings

You can configure your General, SEO, and Analytics settings on this page. You can also add custom scripts in your header, body, and footer areas, including your Facebook tracking pixel.

seedprod custom domain settings

If you’d like to give your page a custom domain name, you can do that in the Custom Domain section (paid plans only). With this feature, you can make your landing page look like a completely separate micro-site from your existing website.

When you’re happy with your settings, click Save.

Step 6: Preview and Publish Your Sales Page in WordPress

SeedProd makes it super-easy to publish your sales page with WordPress. Just click the downwards arrow next to the Save button and click Publish.

Publish your sales page in WordPress

You’ll then see a message notifying you that your page has been published. You can then click the See Live Page button to see how everything looks.

Preview your sales page

Congratulations! You’ve just created a new sales landing page for your WordPress website. Wasn’t that easy?

example of how to make a sales page with WordPress

Sales Page Promotion Strategies

After creating your sales page in WordPress, you can use promotional strategies to attract potential customers. Let’s examine these strategies next.

Social Media Use 

Social media can be an effective tool for promoting a sales page. Here are some methods you can try: 

  1. Regular Updates: Post your sales page links with engaging captions.
  2. Paid Ads: Use targeted advertising to reach potential buyers.
  3. Interaction: Respond and interact with your followers to build trust.

SEO for Sales Page 

Optimizing your sales page for SEO can attract organic traffic. Use relevant keywords, optimize images, and use meta descriptions to help search engines find and index your content.

However, it’s important to maintain a balance between readability and SEO.  

Email Marketing 

Email marketing can drive a lot of traffic to your sales page. Here’s how: 

  • Newsletters: Regularly update your subscribers with newsletters with a call-to-action.
  • Exclusive Deals: Offer deals or discounts to incentivize purchases.
  • Segmentation: Personalize messages through segmentation based on customer behavior and preferences.

Influencer Collaboration 

Work with influencers in your industry. Choosing those whose followers align with your target demographic will help you reach an audience of relevant potential customers who are already interested in your product niche.

sponsor influencers to generate leads on social media

In conclusion, use a combination of strategies to promote your sales page. Use social media, SEO, email marketing, and influencers to create a comprehensive approach.

We hope this article helped you learn how to create a sales page with WordPress.

Creating any type of landing page with SeedProd is so easy you won’t need to touch a single line of code. It takes a few minutes to create a stunning sales page ready to turn your site visitors into paying customers.

So what are you waiting for?

You might also like these landing page best practices for tips on getting started.

And don’t forget to follow us on Facebook and Twitter for more helpful tips and tutorials.