How to Make a Sales Page With WordPress (Step-by-Step)
Do you want to learn how to make a sales page with WordPress?
Creating a sales page is the best way to showcase your products and services to potential customers and make them want to buy. Yet designing and building a sales page in WordPress isn’t easy if you have no design experience.
So, in today’s article, we’ll show you how to create a sales landing page with WordPress, step-by-step, with no coding required.
Before getting started, let’s explore what a sales page is and why you need one for your website.
What Is a Sales Page and Why Do You Need One?
A sales page is a standalone web page that has a specific purpose. That purpose is to generate sales for your products or services.
What you sell on your sales page can differ depending on your industry. Yet, the goal always remains the same; to get website visitors to convert into paying customers.
Sales pages are a type of landing page that includes page elements designed to convince and convert your visitors.
Every sales page should have the following elements to achieve your desired goal:
- Headline – Your headline is like a pitch designed to hook visitors and keep them on your page.
- Copy – Your sales page copy should be convincing and to-the-point. Break your copy into readable chunks with subheadings and bullet lists to make it easier to skim read.
- Images – Using imagery can help break up word-heavy pages while showing what your product can do.
- CTA Button – You should include a few CTA buttons throughout your page so users can click and take action when they’re the most convinced.
- Testimonials – Including reviews and testimonials on your sales page will reassure visitors that your product has been useful to other customers.
- Video – Using high-quality video on your WordPress sales page is an easy way to explain what your product does without resorting to long-form content.
For more information on what to include on a typical landing page, check out our Anatomy of a landing page article.
Now that you know what a sales page is and why you need one for your website, let’s create one with WordPress.
How to Make a Sales Page With WordPress
If you’re wondering, “how do I make a sales page?” several options are available.
One method is to use a WordPress sales page theme. This is a WordPress theme specifically designed to function as a sales page.
The problem with this approach is it changes the design of all your website pages. Most businesses only need to create a single WordPress sales page, so there’s no need to change your entire WordPress theme.
A more straightforward approach is to use a WordPress landing page builder like SeedProd to create a standalone sales landing page.
This plugin is also a powerful WordPress theme builder, allowing you to create custom WordPress themes without writing code or touching your theme files.
The visual drag and drop landing page builder allows you to customize any element of your page with a few clicks. Plus, you won’t need help from a developer to get things looking how you want.
SeedProd comes with a growing library of landing page templates to make getting started easy. And for when you want to work on your site in private, it has a built-in coming soon page, maintenance mode, and 404 pages you can turn on and off with a single click.
Bottom line: SeedProd is the easiest way to create stunning landing pages in WordPress without hiring a developer.
So, if you want to learn how to make a sales page in WordPress, here’s how to do it with SeedProd.
If you’d prefer the written instructions, follow the steps below.
Step 1: Create a New Sales Landing Page with SeedProd
After installing and activating the plugin, click the SeedProd icon in your WordPress admin area to view the SeedProd landing page dashboard.
However, for this tutorial, we want to create a sales page. So go ahead and click the + Add New Landing Page Button to get started.
Step 2: Choose a Sales Landing Page Template
After clicking to add a new landing page, SeedProd presents you with a growing library of landing page templates. You can filter the templates by clicking any options along the top or typing in the search box.
The available templates include:
There’s also the option to choose a blank template to start from scratch.
Since you want to make a sales page with WordPress, click the Sales option to view the available templates.
There are several templates included with SeedProd; however, the library is constantly growing.
Choose a template that is closest to the design you want. Then to launch it, hover your mouse over the thumbnail image and click the tick icon. For this guide, we’ll select the Masterclass Sales Page.
Once you select your sales landing page template, a lightbox popup appears asking you to enter your page details, including your Page Name and Page URL. You can change these details later if you like.
Click the Save and Start Editing button to launch your template in SeedProds’ visual page builder.
Step 3: Customize Your WordPress Sales Landing Page
The SeedProd drag and drop page builder provides various easy ways to customize your template.
You can click any element on your page preview and edit the contents in real-time.
You’ll also see that many content blocks include block-specific templates to quickly change the design and style.
For example, you can easily change the bullet list with the bullet list block by selecting a different icon from the library.
It’s also possible to change the icon color, size, and alignment.
SeedProds’ content blocks are divided between Standard and Advanced Blocks.
The Standard Blocks include widely used page elements such as images, columns, headlines, buttons, etc.
In comparison, the Advanced Blocks offer landing-page specific page elements designed for better lead generation, which include:
- Giveaway blocks to easily display any RafflePress contest.
- Contact forms to show any WPForms form on your sales landing page.
- Optin Form blocks to show a signup form to grow your email list.
- Countdown timers to create a sense of urgency.
- Star rating and testimonial blocks to showcase your reviews.
- Social Profile and Sharing blocks to display social proof and grow your social media followers.
- WooCommerce blocks to to create a WooCommerce sales page, highlight products and checkout options
- And many more.
Adding any block to your sales page is as simple as dragging it from the left-hand panel onto your live page preview on the right.
If you like, you can even save specific blocks and sections on your page to use on other landing pages.
Just hover your mouse over that particular block or section and click the Save icon.
You can then give it a name and save it as a template.
Continue customizing your sales page until you’re happy with how it looks.
We completely changed the color scheme and background images for our example, and it only took a few minutes.
When you’re happy with your changes, click the Save button in the top-right corner of your screen.
Step 4: Connect Your Email Marketing Service
SeedProd integrates with a variety of email services, including:
- Campaign Monitor
- Constant Contact
- Mad Mimi
You can also set up Google Analytics tracking, Recaptcha spam protection and connect with thousands of other apps via Zapier.
First, click the Connect tab at the top of your screen. Then choose your preferred integration and follow the instructions to connect your account.
After that, you can link your email list with any signup form you use on your page.
Check out the SeedProd integration documentation to learn how to connect specific email providers.
Step 5: Configure Your Sales Page Settings
You’ll need to configure your page settings for the next step, so click the Page Settings tab at the top of your screen.
On this page, you can configure your General, SEO, and Analytics settings. You can also add custom scripts in your header, body, and footer areas, including your Facebook tracking pixel.
If you’d like to give your page a custom domain name, you can do that in the Custom Domain section (paid plans only). With this feature, you can make your landing page look like a completely separate micro-site from your existing website.
When you’re happy with your settings, click Save.
Step 6: Preview and Publish Your WordPress Sales Page
SeedProd makes it super-easy to publish your sales page with WordPress. Just click the downwards arrow next to the Save button and click Publish.
You’ll then see a message notifying you that your page has been published. You can then click the See Live Page button to see how everything looks.
Congratulations! You’ve just created a new sales landing page for your WordPress website. Wasn’t that easy?
We hope this article helped you learn how to create a sales page with WordPress.
Creating any type of landing page with SeedProd is so easy you won’t need to touch a single line of code. All it takes is a few minutes to create a stunning sales page ready to turn your site visitors into paying customers.
So what are you waiting for?
You might also like these landing page best practices for tips on getting started.