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How to Make a Sales Page With WordPress (Step-by-Step)

How to Create a Sales Page in WordPress (Step-by-Step) 

Written By: author image Stacey Corrin
author image Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the co-founder of SeedProd. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Do you want to know how to create a sales page in WordPress?

Creating a sales page is a valuable skill for any business owner because it’s a great way to boost your sales and conversions. Yet designing and building one isn’t easy if you have no design experience.

So, in today’s article, we’ll show you how to create a sales landing page in WordPress, step-by-step, with no coding required.

In This Guide

Before we dive in, let’s explore what a sales page is and why you need one for your website.

What Is a Sales Page?

A sales page is a standalone web page with a specific purpose. That purpose is to generate sales for your products or services.

What you sell on your sales page can differ depending on your industry. Yet, the goal always remains the same: to get website visitors to convert into paying customers.

Why Should You Use a Sales Page in WordPress?

If you’re in the business of selling products or services online, a sales page is an indispensable tool, and WordPress is an ideal platform to host it.

Here’s why:

  • Easy customization: WordPress offers a wide range of themes and plugins to help you create a sales page to match your brand and functional needs.
  • SEO-friendly: WordPress is known for its SEO capabilities, making it easier for potential customers to find your page in search results.
  • Cost-effective: Creating a sales page is affordable, with many essential plugins and themes available for free or at a low cost.
  • High conversion potential: WordPress allows you to integrate marketing tools and plugins to track visitor behavior, A/B test different page elements and implement effective sales funnels.
  • Scalability: WordPress is scalable, meaning your sales page can easily grow with your business.
  • Security: WordPress has robust security features, and additional security plugins are available to protect your sales page from threats.
  • Integration capabilities: WordPress seamlessly integrates with various third-party tools and platforms, such as email marketing services, payment gateways, and CRM systems.

In short, WordPress is a powerful and versatile platform for creating high-converting sales pages.

Best Practices for Creating a Sales Page

When using WordPress, there are a few best practices you can follow to create a sales page that is both effective and engaging:

  • Start with a clear and compelling headline. Your headline is the first thing people will see, so make sure it’s attention-grabbing and reflects your offer.
  • Use strong visuals. High-quality images and videos can help to capture attention and make your sales page more engaging.
  • Write clear and concise copy. Your sales page copy should be easy to read and understand. Avoid using jargon and technical terms.
  • Highlight the benefits of your product or service. What makes your offer unique and valuable? What problems will it solve for your customers? Make sure to communicate the benefits of your offer clearly.
  • Use social proof. Testimonials from satisfied customers and social media engagement can build trust and credibility. Include social proof elements on your sales page, such as customer testimonials, social media share buttons, and trust badges.
  • Include a clear call to action. Tell visitors what you want them to do, whether it’s to buy your product, sign up for your email list, or download a freebie. Make sure your call to action is easy to see and follow.

Now that you know what a sales page is and why you need one for your website, let’s dive into our WordPress sales page tutorial.

How to Create a Sales Page in WordPress

One method to create a sales page is to use a sales page theme. This is a WordPress theme specifically designed to function as a sales page.

The problem with this approach is it changes the design of all your pages. Most businesses only need to create a single WordPress sales page, so there’s no need to change your entire WordPress theme.

A more straightforward approach is to use a WordPress landing page builder like SeedProd to create a standalone sales landing page.

SeedProd Drag and Drop WordPress website builder

SeedProd is one of the best landing page builders for WordPress. It makes it easy to create any type of landing page, from sales and squeeze pages to thank you and webinar landing pages.

It’s also a powerful WordPress theme builder, allowing you to create custom WordPress themes without writing code or touching your theme files.

The visual drag-and-drop landing page builder lets you customize any element of your page with a few clicks. Plus, you won’t need help from a developer to get things looking how you want.

SeedProd comes with a growing library of landing page templates to make getting started easy. And when you want to work on your site in private, it has a built-in coming soon page, maintenance mode, and 404 pages you can turn on and off with a single click.

You can also use SeedProd to create a WooCommerce sale page for your online store.

Bottom line: SeedProd is the easiest way to build a sales page for WordPress without hiring a developer.

Step 1. Define your Target Audience

Before you start building your sales page, take a step back and ask yourself: who are you selling to?

This might seem obvious, but defining your target audience is crucial for crafting a message that resonates and converts.

Imagine trying to talk to everyone at once – your message would be diluted and unlikely to connect with anyone deeply. Instead, by focusing on a specific group with shared needs and desires, you can tailor your page to speak directly to their hearts and minds.

Here’s how to get started:

1. Analyze your existing customers (if any): Do you already have customers? Analyze their demographics, interests, and buying behaviors. Look for common threads and patterns that point toward your ideal customer profile.

2. Consider your product/service and its benefits: What unique value does your offering provide? Who would benefit most from it? What specific problems does it solve? Think about the challenges and aspirations of your ideal customer.

3. Conduct market research: Look at your competitors and their target audience. Learn from their successes and avoid their pitfalls. Use online tools like Google Trends, online surveys, and social media listening to identify relevant demographics and interests.

4. Create a buyer persona: This is a fictional representation of your ideal customer, incorporating their demographics, personality traits, goals, and challenges. Give them a name, age, job, and hobbies to visualize them clearly.

5. Go beyond demographics: Don’t just define your audience by age and income. Dig deeper into their psychographics: what are their values, interests, and online behavior? Where do they get their information? What challenges them? Understanding their emotional landscape helps you connect with them on a deeper level.

Step 2. Create a Sales Page with SeedProd

After defining your audience, you’re ready to start building your sales page with SeedProd.

To do this, click here to get started with SeedProd and download the plugin. Then, you can follow this step-by-step guide to install a WordPress plugin.

Note: There’s a free version of SeedProd available that lets you build a simple sale page for free. For this guide, we’re using the Pro version for the extra sales page templates and blocks.

After installing and activating the plugin, click the SeedProd icon in your WordPress admin area to view the SeedProd landing page dashboard.

SeedProd landing page dashboard

On this page, you can activate a coming soon page, 404 pages, a WordPress login page, and put WordPress in maintenance mode.

However, for this tutorial, we want to create a sales page. So go ahead and click the + Add New Landing Page Button to get started.

Click the add new landing page button to create a new landing page with SeedProd

Step 3. Choose a Sales Page Template

After clicking to add a new landing page, SeedProd presents you with a growing library of landing page templates. You can filter the templates by clicking any options along the top or typing in the search box. 

Seedprod's growing library of landing page templates

The available templates include:

  • Coming Soon
  • Maintenance Mode
  • 404 Page
  • Sales
  • Webinar
  • Lead Squeeze
  • Thank You
  • Login

There’s also the option to choose a blank template to start from scratch.

Since you want a WordPress sales page template, click the Sales option to view them.

SeedProd sales page templates

Choose a template that is closest to the design you want. Then, to launch it, hover your mouse over the thumbnail image and click the tick icon. For this guide, we’ll select the Masterclass Sales Page.

Launch your template with SeedProd

Once you select your sales page template, a lightbox popup appears asking you to enter your page details, including your Page Name and Page URL. You can change these details later if you like.

Enter your landing page name and URL details

Click the Save and Start Editing button to launch your template in SeedProds’ visual page builder.

Open your sales landing page in the drag and drop page builder

Step 4. Add Your Headline & Value Proposition

The SeedProd drag-and-drop page builder provides various easy ways to customize a sales page for your WordPress site.

You can click any element on your page preview and edit the contents in real time. First, let’s add your headline and value proposition.

Your headline is like the bait on a hook to grab attention and entice visitors to stay. The value proposition is your line and sinker, reeling them in by explaining why your product or service is their perfect catch.

To add your headline, click the demo headline to open the settings on the left. Then, enter your own text.

Customize your sales page elements in real time.

Here are some tips to make your headline stand out:

  • Keep it short and sweet: Aim for 5-8 words that are clear, concise, and impactful.
  • Focus on benefits, not features: Highlight the transformation your product/service offers, not just its technical aspects.
  • Spark curiosity and intrigue: Use questions, power words, or unexpected statements to pique interest.
  • Optimize for search engines: Include relevant keywords naturally within the headline.

Repeat this step with the text block beneath and add your value proposition. Explain the problem your product or service solves and highlight what makes it different.

Edit the sales page text

Expert Tip: Creating a Value Proposition

Ask yourself 3 essential questions:

1. Which customers are you going to serve?
2. Which needs are you going to meet?
3. What relative price will provide acceptable value for customers and acceptable profitability for the company?

Harvard Business School

Step 5. Build Trust with Social Proof

Building trust and credibility is essential for a successful sale. Potential customers need to believe you can deliver on your promise before they open their wallets.

That’s where social proof steps in, and testimonials are a great way to add it to your sales page. When potential customers see genuine praise and success stories, their trust and confidence increase, ultimately leading to more conversions.

Adding testimonials to your sales page is easy with SeedProd’s Testimonial block. Simply drag it from the left-hand panel and drop it onto your live page preview on the right.

Adding testimonials to a sales page

After adding the block, you customize the testimonials with reviewer photos, custom text bubbles, carousels and more.

SeedProd testimonials block settings

Step 6. Address Common Objections

Even the most enticing sales page can face roadblocks in the form of common objections. Anticipating and addressing these can be the difference between a frustrated visitor and a happy customer.

Here are some of the most frequent objections you might face, with tips to address them:

1. “It’s too expensive.” Focus on value, not just price. Highlight the long-term benefits and cost savings your product/service offers compared to alternatives. Consider offering flexible payment options or limited-time discounts to sweeten the deal.

The countdown timer block is a great way to do this. You can visually show how long is left for users to get a deal, encouraging them to act now.

Sales page countdown timer

2. “I’m not sure if it’s right for me.” Offer clear use cases and testimonials from customers with similar challenges. Provide a free trial or demo to let them experience the product firsthand.

You can also address specific concerns with FAQs or detailed product information. SeedProd’s sections are ideal for this. You can find them by clicking the Sections tab in the blocks sidebar.

Each section has all the elements you need for a professional-looking header, call-to-action, service area, and even a FAQ section.

Sales page FAQs

3. “I’m already happy with my current solution.” Highlight your unique selling proposition. Show how you can solve specific problems their current solution doesn’t address. Offer incentives to switch, like exclusive features or better value.

4. “Can I trust you?” Show social proof through testimonials, case studies, and positive reviews. Display trust signals like security badges and guarantees. Be transparent about your company and its background.

Sales page money back guarantee

5. “I’m not ready to buy now.” Offer valuable free resources like ebooks, webinars, or consultations to nurture leads and stay top-of-mind. Create a sense of urgency with limited-time offers or scarcity.

Make it easy for them to subscribe to your newsletter or follow you on social media for future updates.

Sales page social icons

After addressing any objections, continue customizing your sales page until you’re happy with how it looks.

We completely changed the color scheme and background images for our example sales page, and it only took a few minutes.

customized WordPress sales page

When you’re happy with your changes, click the Save button in the top-right corner of your screen.

Step 7. Connect Your Email Marketing Service to WordPress

To keep track of your leads and sales and make it easier to grow your email list, you’ll need to connect your preferred email marketing service. 

SeedProd integrates with a variety of email services, including:

  • ActiveCampaign
  • AWeber
  • Campaign Monitor
  • Constant Contact
  • ConvertKit
  • Drip
  • GetResponse
  • iContact
  • Mad Mimi
  • Mailchimp
  • Sendy

You can also set up Google Analytics tracking and Recaptcha spam protection and connect with thousands of other apps via Zapier.

First, click the Connect tab at the top of your screen. Then, choose your preferred integration and follow the instructions to connect your account.

SeedProd email marketing integrations

After that, you can link your email list with any signup form you use on your page.

Check out the SeedProd integration documentation to learn how to connect with specific email providers.

Step 8. Configure Your Sales Page Settings

You’ll need to configure your page settings for the next step, so click the Page Settings tab at the top of your screen.

configure your landing sales page settings

You can configure your General, SEO, and Analytics settings on this page. You can also add custom scripts in your header, body, and footer areas, including your Facebook tracking pixel.

seedprod custom domain settings

If you’d like to give your page a custom domain name, you can do that in the Custom Domain section (paid plans only). With this feature, you can make your landing page look like a completely separate micro-site from your existing website.

When you’re happy with your settings, click Save.

Step 9. Preview and Publish Your Sales Page in WordPress

SeedProd makes it super-easy to publish your sales page with WordPress. Just click the downwards arrow next to the Save button and click Publish.

Publish your sales page in WordPress

You’ll then see a message notifying you that your page has been published. You can then click the See Live Page button to see how everything looks.

Preview your sales page

Congratulations! You’ve just created a new sales landing page for your WordPress website. Wasn’t that easy?

example of how to create a sales page in WordPress

Sales Page Promotion Strategies

After following this WordPress sales page tutorial, you can use promotional strategies to attract potential customers. Let’s examine these strategies next.

Social Media Use 

Social media can be an effective tool for promoting a sales page. Here are some methods you can try: 

  1. Regular Updates: Post your sales page links with engaging captions.
  2. Paid Ads: Use targeted advertising to reach potential buyers.
  3. Interaction: Respond and interact with your followers to build trust.

SEO for Sales Page 

Optimizing your sales page for SEO can attract organic traffic. Use relevant keywords, optimize images, and use meta descriptions to help search engines find and index your content.

However, it’s important to maintain a balance between readability and SEO.  

Email Marketing 

Email marketing can drive a lot of traffic to your sales page. Here’s how: 

  • Newsletters: Regularly update your subscribers with newsletters with a call-to-action.
  • Exclusive Deals: Offer deals or discounts to incentivize purchases.
  • Segmentation: Personalize messages through segmentation based on customer behavior and preferences.

Influencer Collaboration 

Work with influencers in your industry. Choosing those whose followers align with your target demographic will help you reach an audience of relevant potential customers who are already interested in your product niche.

sponsor influencers to generate leads on social media

FAQs on How to Create a Sales Page

What is the difference between a homepage and a sales page?

Your homepage greets visitors and shows them your whole shop, while your sales page spotlights a single item and convinces them to take it home. Both are important but focus on different parts of the buying journey.

How do I write a sales page?

To write a sales page, hook visitors with a pain point they know, and then unveil your product as the cure. Show its benefits with stories and proof, highlight the urgency with limited offers, and make that “Buy Now” button irresistible. Keep it focused, scannable, and trust-building, and watch conversions soar.

How to create a sales page without a website?

If you don’t have a website, you can build a standalone sales page with platform builders or directly on social media like Facebook. However, we strongly recommend creating a website to build your online presence.

Final Thoughts on How to Create a Sales Page

In conclusion, use a combination of strategies to promote your sales page. Use social media, SEO, email marketing, and influencers to create a comprehensive approach.

We hope this article helped you learn how to create a sales page with WordPress.

Creating any type of landing page with SeedProd is so easy you won’t need to touch a single line of code. It takes a few minutes to create a stunning sales page ready to turn your site visitors into paying customers.

So what are you waiting for?

You might also find the following guides helpful:

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

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author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

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