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How to Make a Sales Page With WordPress (Step-by-Step)

Posted by Stacey Corrin on November 20, 2020

Do you want to make a sales page for your WordPress website?

Creating a sales page is the best way to showcase your products and services to potential customers and make them want to buy. Yet designing and building a sales page isn’t easy if you have no design experience.

So, in today’s article, we’ll show you how to make a sales page with WordPress, step-by-step, with no coding required.

Here is a summary of the steps we’ll cover today:

  1. Create a new sales landing page
  2. Choose a sales landing page template
  3. Customize your sales page
  4. Connect your email marketing service
  5. Configure your sales page settings
  6. Publish your sales page with WordPress

Let’s explore what a sales page is and why you need one for your website before we get started.

What Is a Sales Page and Why Do You Need One?

A sales page is a standalone web page that has a specific purpose. That purpose is to generate sales for your products or services. What you sell on your sales page can differ depending on your industry. Yet, the goal always remains the same; to get website visitors to convert into paying customers.

Sales pages are a type of landing page that includes page elements designed to convince and convert your visitors.

Every sales page should have the following elements to achieve your desired goal:

  • Headline – Your headline is like a pitch designed to hook visitors and keep them on your page.
  • Copy – Your sales page copy should be convincing and to-the-point. Break your copy into readable chunks with subheadings and bullet lists to make it easier to skim read.
  • Images – Using imagery can help break up word-heavy pages while showing what your product can do.
  • CTA Button – You should include a few CTA buttons throughout your page so users can click and take action when they’re the most convinced.
  • Testimonials – Including reviews and testimonials on your sales page will reassure visitors that your product has been useful to other customers.
  • Video – Using high-quality video on your sales page is an easy way to explain what your product does without resorting to long-form content.

Now that you know what a sales page is and why you need one for your website let’s look at how to create one with WordPress.

How to Make a Sales Page With WordPress

If you’re wondering, “how do I make a sales page?” there are several options available.

One method is to use a WordPress sales page theme. This is a WordPress theme specifically designed to function as a sales page.

The problem with this approach is it changes the design of all your website pages. Most businesses only need to create a single sales page, so there’s no need to change your entire WordPress theme.

An easier approach is to use a WordPress landing page builder like SeedProd to create a standalone sales page.

SeedProd best WordPress landing page plugin

SeedProd is the best landing page builder for WordPress. It makes it easy to create any type of landing page, from sales and squeeze pages to thank you and webinar landing pages.

The visual drag and drop landing page builder allows you to customize any element of your page with a few clicks. Plus, you won’t need help from a developer to get things looking how you want.

SeedProd comes with a growing library of landing page templates to make getting started easy. And for when you want to work on your site in private, it has a built-in coming soon page, maintenance mode, and 404 pages, you can turn on and off with a single click.

Bottom line: SeedProd is the easiest way to create stunning landing pages in WordPress without hiring a developer.

So, if you want to learn how to make a sales page in WordPress, here’s how to do it with SeedProd.

Step 1: Create a New Sales Landing Page with SeedProd

First, click here to get started with SeedProd and download the plugin. Then, you can follow this step-by-step guide to install a WordPress plugin.

After installing and activating the plugin, click the SeedProd icon in your WordPress admin area to view the SeedProd landing page dashboard.

SeedProd landing page dashboard

On this page, you can activate a coming soon page, 404 page, and put WordPress in maintenance mode.

However, for this tutorial, we want to create a sales page. So go ahead and click the + Add New Landing Page Button to get started.

Click the add new landing page button to create a new landing page with SeedProd

Step 2: Choose a Sales Landing Page Template

After clicking to add a new landing page, SeedProd presents you with a growing library of landing page templates. You can filter the templates by clicking any of the options along the top or typing in the search box. 

Seedprod's growing library of landing page templates

The available templates include:

There’s also the option to choose a blank template to start from scratch.

Since you want to make a sales page with WordPress, click the Sales option to view the available templates.

SeedProd sales page templates

There are 16 sales page templates included with SeedProd at the time of writing; however, the library is always growing.

Choose a WordPress sales page template that is closest to the design you want. Then to launch it, hover your mouse over the thumbnail image and click the tick icon. For this guide, we’ll select the Masterclass Sales Page.

Launch your sales page template with SeedProd

Once you select your sales page template, a lightbox popup appears asking you to enter your page details, including your Page Name and Page URL. You can change these details later if you like.

Enter your landing page name and URL details

Click the Save and Start Editing button to launch your template in SeedProds’ visual page builder.

Open your sales landing page in the drag and drop page builder

Step 3: Customize Your WordPress Sales Landing Page

The SeedProd drag and drop page builder provides a variety of easy ways to customize your sales page.

You can click any element on your page preview and edit the contents in real-time.

Customize your sales page elements in real time.

You’ll also see that many of the content blocks include block-specific templates to change the design and style quickly.

Many landing page elements have specific block templates

For example, with the bullet list block, you can easily change the bullet icon by selecting a different icon from the library.

You can customize bullet list icons in SeedProd

It’s also possible to change the icon color, size, and alignment.

Bullet list customization options

SeedProds’ content blocks are divided between Standard and Advanced Blocks.

The Standard Blocks include widely used page elements such as images, columns, headlines, buttons, etc.

standard landing page blocks and elements

In comparison, the Advanced Blocks offer landing-page specific page elements designed for better lead generation, which include:

  • Giveaway blocks to easily display any RafflePress contest.
  • Contact forms to show any WPForms form on your sales landing page.
  • Optin Form blocks to show a signup form to grow your email list.
  • Countdown timers to create a sense of urgency.
  • Star rating blocks to showcase your reviews and testimonials.
  • Social Profile and Sharing blocks to display social proof and grow your social media followers.
  • And many more.
SeedProd includes landing page focused content elements to help generate leads

Adding any block to your sales page is as simple as dragging it from the left-hand panel onto your live page preview on the right.

If you like, you can even save specific blocks and sections on your page to use on other landing pages.

Just hover your mouse over that particular block or section and click the Save icon.

Save individual blocks or sections to use as templates on other landing pages

You can then give it a name and save it as a template.

Choose a name for your saved section

Continue customizing your sales page until you’re happy with how it looks.

For our example, we completely changed the color scheme and background images, and it only took a few minutes.

customized WordPress sales page

When you’re happy with your changes, click the Save button in the top-right corner of your screen.

Step 4: Connect Your Email Marketing Service

To keep track of your leads and sales and make it easier to grow your email list, you’ll need to connect your preferred email marketing service. 

SeedProd integrates with a variety of email services, including:

You can also set up Google Analytics tracking, Recaptcha spam protection, and connect with thousands of other apps via Zapier.

First, click the Connect tab at the top of your screen. Then choose your preferred integration and follow the instructions to connect your account.

SeedProd email marketing integrations

After that, you can link your email list with any signup form you use on your page.

Check out the SeedProd integration documentation to learn how to connect specific email providers.

Step 5: Configure Your Sales Page Settings

For the next step, you’ll need to configure your page settings, so click the Page Settings tab at the top of your screen.

configure your landing sales page settings

On this page, you can configure your General, SEO, and Analytics settings. You can also add custom scripts in your header, body, and footer areas, such as your Facebook tracking pixel.

When you’re happy with your settings, click Save.

Step 6: Preview and Publish Your WordPress Sales Page

SeedProd makes it super-easy to publish your sales page with WordPress. Just click the downwards arrow next to the Save button and click Publish.

Publish your sales page in WordPress

You’ll then see a message notifying you that your page has been published. You can then click the See Live Page button to see how everything looks.

Preview your sales page

Congratulations! You’ve just created a new sales landing page for your WordPress website. Wasn’t that easy?

Sales page example in WordPress

We hope this article helped you learn how to make a sales page with WordPress.

Creating any type of landing page with SeedProd is so easy you won’t need to touch a single line of code. All it takes is a few minutes to create a stunning sales page ready to turn your site visitors into paying customers.

So what are you waiting for?

Get started with SeedProd today!

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