Website visitors can be unpredictable. They arrive, browse briefly, and then vanish without a trace. But what if you could convert those short visits into subscribers who receive your updates?
Enter squeeze pages, valuable tools for collecting email addresses and building your audience. A well-designed squeeze page can encourage visitors to join your email list so you can build relationships with potential customers and clients.
So, forget the constant chase. Check out the squeeze page examples in this guide and learn practical tips to create your own.
Table of Contents
- 1. Regular Squeeze Page
- 2. Free eBook Squeeze Page
- 3. Real Estate Squeeze Page
- 4. Webinar Registration Squeeze Page
- 5. Sneak Peak Squeeze Page
- 6. Urgency Squeeze Page Example
- 7. Engaging Video Squeeze Page
- 8. Promise Squeeze Page Example
- 9. Coaching Squeeze Page
- 10. Podcast Squeeze Page
- 11. Black Friday Squeeze Page
- 12. Free Marketing Plan Template
- 13. Free Trial Sign-Up
- 14. Guide to Bridging Finance
- 15. How to Meditate Guide
- 16. Your Office in a Backpack
- 17. Free Instant Guide
- 18. Best UK Spas Guide
- 19. Marketer's Guide to SKAdNetwork
- 20. Free Gut Health Guide
- 21. Best-in-Class Share Scheme Guide
- More Questions About Squeeze Pages
1. Regular Squeeze Page
In this squeeze page example, visitors can sign up for a free guide on achieving their sales goals for the year ahead.
Offering a free guide is an excellent way to generate potential leads. But remember, your free resource must align with your audience’s interests for it to be successful.
Why this squeeze page design works:
- Headline: The headline is bold and eye-catching and explains the benefits of opting in.
- Description: Users get a good idea of what’s included in the guide.
- Optin Form: The subscription form only asks for an email address, removing friction from signing up.
- CTA: The CTA stands out from the rest of the page, encouraging users to click.
2. Free eBook Squeeze Page
In this design, squeeze page visitors can enter their email address to download an ebook. Ebooks are a popular lead magnet choice for content marketers because they offer significant value through the information they contain.
Where this squeeze page example differs from the previous design is in the extra details it offers. It’s a little longer than traditional squeeze designs but not so long that it’s distracting for users.
Why this squeeze page works:
- Headline: By using the words “easy” and “hacks,” the benefits for visitors are clear.
- Description: The names of leading experts are included in the description, which gives the page more credibility. People are more likely to sign up if authority figures back your content.
- Social proof: Using testimonials effectively assures users that your offering is legit and endorsed by other users.
- FAQ: With a FAQ section, you can answer popular questions before people subscribe. This removes objections that prevent users from taking action.
- Optin form: Like the previous example, the form doesn’t ask for phone numbers or names. It only asks for an email address, making it easy to subscribe.
- CTA: The CTA is in a contrasting color, helping it stand out from the page. It also uses direct copy, which is more effective in persuading people to act.
3. Real Estate Squeeze Page
Offering an email course to visitors is a great way to boost your email marketing efforts. Regular emails packed full of useful information will keep your leads engaged with your business.
This real estate squeeze page example from a popular real estate website also uses engagement to get their message across via video. Since videos are easier to remember than simple text, including them on your squeeze page could be just what you need to persuade people to take action.
Why this squeeze page design works:
- No navigation: By removing the navigation bar from the top of the page, people are unable to click away. This keeps them around long enough to hear your message and take action.
- Video content: As mentioned above, video is more effective at driving your message home than the copy. It’s more memorable and explains complex information easily.
- Optin Form: The subscription form is short and asks for only the information you need.
- CTA: A CTA that explains what you want users to do works better than generic button text like “join” or “subscribe.”
To make a page like this, see our roundup of the best real estate landing page examples.
4. Webinar Registration Squeeze Page
This squeeze page example encourages users to reserve their seats for an upcoming webinar. Not only is a webinar landing page a great way to collect emails, but it’s also one of the best ways to increase registrations for your event.
With no other distractions, visitors are completely focused on what you want them to do: register. This example can also be used as a waitlist landing page.
Why this squeeze page works:
- Headline: There’s no doubt about what people will learn from attending this webinar, increasing their registration chances.
- No navigation: Again, this design has no navigation to prevent people from leaving before signing up.
- Trust: Using logos from existing clients sends trust signals to your users, increasing your brand’s credibility. You could also use case studies and testimonials.
- Description: The body copy on this page uses short, straightforward bullet points to clearly explain the benefits. They’re also super-easy for readers to scan in a hurry.
- Multiple CTAs: This page has 2 optin forms instead of 1. This serves as an extra reminder for people to subscribe after reading about the benefits of doing so.
5. Sneak Peak Squeeze Page
We love the simplicity of this squeeze page design example. It’s clutter-free and offers something valuable for free that readers will love.
Instead of offering an ebook or guide, users can get an entire free chapter of an upcoming book. This works much like a free trial, where if they enjoy what they read, people are more likely to buy the book when it launches.
Why this squeeze page example works:
- Headline: The headline gets straight to the point about what the page offers.
- Product image: Showing an image of what users can receive makes the offer much more desirable.
- Optin form: Even though this sign-up form has 2 fields, it’s still short enough for users to complete quickly and easily.
- CTA: The CTA stands out yet follows the same color scheme as the rest of the page, creating a consistent and branded look.
6. Urgency Squeeze Page Example
In this landing page design, users are asked to stop and wait before leaving. By opting in, they can get a free guide on finding the perfect platform for online courses.
The only thing we’d change on this page would be to remove the navigation. This would prevent people from leaving before they opt in.
Why this squeeze page example works:
- Headline: Words like “wait” instill a sense of urgency in readers, naturally leading them to wonder why they should wait.
- Description: The description is simple and short and explains why readers should wait and sign up.
- Optin form: This signup form only requires an email to subscribe, allowing users to sign up quickly.
- CTA: Instead of generic terms, the CTA uses emotive language to connect with the reader and persuade them to act.
7. Engaging Video Squeeze Page
Earlier, we mentioned the power of video in persuading people to take action. This squeeze page design uses it in combination with creative body copy to access an instant online course.
For pages like this, you could use a video of the course instructor or even offer a sneak peek at the course content to whet people’s appetites.
Why this squeeze page example works:
- Trust: Instead of using a navigation menu, this page shows logos to reassure users of the course’s credibility.
- Headline: “How to” headlines are among the most popular ways to increase conversions. They promise to show you how to do something, which is a powerful motivator for signing up.
- Video: With engaging video content, you can back up your headline by showing examples of what users will learn.
- Optin form: Not only does the optin form include minimal fields, but it also breaks down the benefits of subscribing in easy-to-read bullet points.
- CTA: The CTA copy promises instant access. This reassures visitors that they won’t need to wait.
8. Promise Squeeze Page Example
In this example, users are encouraged to subscribe to learn how to level up their business. Although the design is straightforward, several powerful elements transform it into a high-converting landing page.
Why this squeeze page design works:
- Imagery: In marketing, your audience is more likely to relate to other people. When used properly, the use of people and faces on your landing page can help you establish trust and encourage strong connections between customers and your brand.
- Number promise: This page uses eye-catching numbers that promise you’re part of the top 1% and to 10x your revenue. As a result of those promises, people are more likely to subscribe.
- Optin form: With so much text on the page, keeping the form short and simple is essential for ensuring users can optin quickly.
- CTA: The CTA button copy is benefit-driven, indicating that users should click to grow their business.
9. Coaching Squeeze Page
It’s easy to think that squeeze pages are reserved for big businesses and eCommerce websites. Yet even personal brands and coaches can achieve success with a well-designed squeeze page.
The example above, although simple, is a great way to encourage potential clients to subscribe to your list without sounding too pushy.
Why this squeeze page design works:
- Headline: This headline claims to offer advice from the “masters,” which is both a powerful and convincing use of words.
- Description: The description clearly states that you’ll receive actionable advice daily, revealing exactly what users can expect.
- Personal touch: By introducing yourself to your audience, you can create a more personal connection to readers.
- Optin Form: The form is short, doesn’t take up too much space, and includes a clear CTA button.
10. Podcast Squeeze Page
Next up is this stunning squeeze page example for podcasts. By subscribing, users can access thousands of weekly podcast episodes with secrets to growing their business.
Not only is this an excellent way to grow your email list, but it also expands your podcasting audience.
Why this squeeze page design works:
- Badges: By including platform badges for your podcast landing page, you can reassure users that you cover their app of choice.
- Recent episodes: Allowing users to listen to recent episodes right on your squeeze page gives them the chance to see if they enjoy your broadcasts before signing up.
- Social buttons: Showing buttons for your social profiles helps grow your following on those channels.
- No navigation: Since there are no other navigation options, users have no choice but to subscribe, listen, or follow you.
11. Black Friday Squeeze Page
Our final squeeze page example is an excellent way to kick-start your Black Friday and Cyber Monday marketing efforts. To be among the first users to get the deals and discounts, you need to subscribe with your email address for early access.
Why this squeeze page design works:
- No navigation: With no way to exit the page other than closing the browser, users are forced to decide if they want to get access.
- Headline: Sometimes, the simplest headlines are the most effective, and this one certainly encourages you to take notice.
- Description: The language used in the description is witty, urgent, and engaging. It works to persuade you to take action now.
- Countdown timer: For another layer of urgency, the countdown timer evokes the fear of missing out. It makes you want to subscribe now before your chance is gone.
- Optin form: To keep things simple, the subscription form is short, with only 1 field. You won’t want to fill in lengthy forms if you’re in a hurry.
- CTA: Red is a powerful color and makes you want to stop and take notice. Using it for your CTA button is a great way to get users to pause, think, and act.
12. Free Marketing Plan Template
In this example, HubSpot offers a free marketing plan template in exchange for an email address. The squeeze page features a clean design with a prominent form.
Why this squeeze page design works:
- Headline: The headline clearly states what the visitor will receive, emphasizing the words “free” and “template.”
- Benefit-Oriented Copy: The description quickly conveys the value of downloading the marketing plan template.
- Form Fields: The form is short, asking only for essential details to minimize friction.
- CTA: The CTA button stands out and uses action-oriented language like “Get Your Free Template.”
13. Free Trial Sign-Up
Netflix’s squeeze page invites users to sign up for a free trial of its streaming service. The minimalistic design focuses solely on getting users to create an account.
Why this squeeze page design works:
- Headline: The headline is straightforward, highlighting the free trial.
- Visual Simplicity: A clean, distraction-free design keeps the user’s focus on the form.
- Form Fields: Only essential information is requested, making sign-up quick and easy.
- Brand Authority: The well-recognized Netflix brand adds a layer of trust and credibility to the offer.
14. Guide to Bridging Finance
This squeeze page from Ramsay & White provides a comprehensive guide to bridging finance in exchange for contact details.
Why this squeeze page design works:
- Headline: The headline clearly articulates the main benefit of downloading the guide.
- Visual Appeal: High-quality visuals make the offer more enticing.
- Form Fields: The form is simple, asking for minimal information.
- Trust Elements: Including industry credibility and expertise helps build trust with potential subscribers.
15. How to Meditate Guide
Mindful offers a free guide on how to meditate, requiring users to submit their email to access the resource. The design is calming and focused, aligning with the meditation theme.
Why this squeeze page design works:
- Headline: The headline is clear, promising a beneficial guide to meditation.
- Imagery: Soothing, related imagery helps keep potential subscribers engaged.
- Form Fields: The minimalistic form lowers the barrier to entry.
- Trust Elements: Endorsements and testimonials add credibility to the offer.
16. Your Office in a Backpack
Turbine offers a guide called “Your Office in a Backpack,” which is designed to help users streamline their work setup. The squeeze page is focused and to the point.
Why this squeeze page design works:
- Headline: The headline clearly communicates the value proposition.
- Imagery: Visuals of the guide make the offer tangible.
- Form Fields: The form asks only for the essentials, making it easy to fill out.
- CTA: The CTA button uses contrasting colors to draw attention and prompt action.
17. Free Instant Guide
This squeeze page from Sloane’s Media offers a free instant guide on Scotland’s hidden gem. It is well-structured to highlight the value of the guide.
Why this squeeze page design works:
- Headline: The headline effectively promises an instant and free resource.
- Benefit-Oriented Copy: The description emphasizes what users will gain immediately.
- Form Fields: The form is short and sweet, asking for only an email address.
- CTA: The CTA stands out, ensuring users are clear on how to get the guide.
18. Best UK Spas Guide
Rated Trips offers a guide to the best UK spas, collecting subscriber emails through an inviting and engaging squeeze page.
Why this squeeze page design works:
- Headline: The headline makes a clear, attractive offer.
- Imagery: High-quality images of spas enhance the visual appeal.
- Form Fields: Minimal fields reduce friction for users.
- Social Proof: Logos and testimonials from well-known establishments add credibility.
19. Marketer’s Guide to SKAdNetwork
Kochava’s squeeze page provides a comprehensive guide to SKAdNetwork for marketers, accessible after providing email information.
Why this squeeze page design works:
- Headline: The headline is direct and value-centric.
- Professional Visuals: Visual elements add authority and professionalism.
- Form Fields: The form remains uncomplicated, asking for minimal user input.
- CTA: The CTA button uses contrasting colors and direct action language.
20. Free Gut Health Guide
ZOE offers a free guide to gut health with a simple and informative squeeze page that captures user interest effectively.
Why this squeeze page design works:
- Headline: Clear and precise headline informing users what they’ll receive.
- Visual Relevance: Imagery related to gut health draws user interest.
- Form Fields: Requests minimal information, making it user-friendly.
- Trust Elements: Includes scientific credibility and endorsements, building trust.
21. Best-in-Class Share Scheme Guide
Vestd provides a guide on “Best-in-Class Share Scheme,” targeting business owners and executives interested in share schemes.
Why this squeeze page design works:
- Headline: The headline promises valuable, actionable advice.
- Design Elements: Professional visuals and layout build credibility.
- Form Fields: Simplified form ensures higher conversion rates.
- Social Proof: Testimonials and trust badges enhance perceived value.
More Questions About Squeeze Pages
What Is a Squeeze Page?
A squeeze page is a type of landing page that collects email addresses from visitors.
Unlike broader landing pages, which can have multiple objectives, squeeze pages focus on capturing emails in exchange for something valuable, like downloadable content, exclusive access, free courses, or another type of lead magnet. This makes them ideal for when you want to generate leads, initiate the sales funnel, and ultimately boost landing page conversion rates.
What Are the Benefits of Squeeze Pages?
- Qualifying leads: Helps filter and identify potential customers interested in your offerings.
- Collecting first-party data: Gathers valuable contact information directly from users.
- Reducing dependence on third-party channels: Building your own email list lessens reliance on platforms like social media for communication and marketing.
What’s the Difference Between a Squeeze Page and a Landing Page?
Squeeze pages and other landing pages have several similarities. Both include everything on a single web page, have a single call to action (CTA), and are ideal for targeted campaigns.
That said, there are a few key differences between squeeze pages and other types of landing pages, which we highlight below.
| Squeeze Pages | Landing Pages |
| Includes 1 or 2 form fields (name and email address) | May have multiple fields to collect as much information as possible |
| Typically short and straightforward | It can vary in length |
| Always includes fields for lead generation | May use call-to-action buttons as well as forms |
| Often used near the start of the buyer journey | You can use it at any stage in the buyer journey |
| It doesn’t usually get traffic from email sources | Traffic comes from multiple sources, including email, social media, etc |
Jackie Durbin – KvCORE Coaching
What Are the Best Practices for Creating Squeeze Pages?
To create high-converting squeeze pages, follow these best practices:
- Offer Valuable Content: Provide something worthwhile in exchange for email addresses, like a lead magnet, free guide, ebook, or course.
- Use Attention-Grabbing Headlines and Subheadings: Craft compelling headlines that immediately capture interest and subheadings that explain the offer.
- Highlight Key Benefits: Clearly communicate the advantages users will gain from your offer.
- Use a Clear, Compelling CTA Button: Make your call-to-action stand out and be persuasive.
- Keep Email Forms Simple: Limit form fields to essential information, typically just the email address.
- Include Social Proof and Testimonials: Add endorsements from satisfied users to build trust.
- Create a Sense of Exclusivity and Urgency: Use language that makes the offer feel limited and urgent.
- Promise Instant Gratification: Ensure users they’ll get immediate access to the offer after signing up.
Following these practices, along with effective conversion rate optimization (CRO) and A/B testing, will help you design squeeze pages that capture leads and drive conversions effectively.
You can create squeeze pages and landing pages despite their differences using SeedProd’s drag-and-drop WordPress landing page builder. Check out this step-by-step guide to make a squeeze page with SeedProd.
How can I measure the success of my squeeze page?
To measure your squeeze page success, track your conversion rate, which is the percentage of visitors who sign up for your email list. You can also track other metrics, such as the number of page views, the average time spent on the page, and the source of your traffic.
How can I integrate my squeeze page with email marketing software?
Most email marketing software providers offer tools to help you create and integrate squeeze pages. In SeedProd, you can use the opt-in form block and integrate your email marketing software in the Connect tab.
Next, More Landing Page Inspiration
We hope this article gave you enough squeeze page examples to inspire your next design.
Ready to create a high-converting squeeze page without writing code?
If you need more inspiration, check out the following landing page examples:
- Blog Landing Page Examples + How to Make One
- Social Media Landing Page Examples to Grow Your Company
- Request a Demo Landing Page Examples Proven to Boost Leads
- Effective Email Unsubscribe Page Examples + Easy Tutorial
- Top eCommerce Landing Page Examples to Drive Sales
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