Looking for the best WordPress plugins for your small business website?
WordPress plugins let you enhance your website and drive your business success online. With over 55,000+ plugins in the WordPress repository, picking one that suits your needs is tricky.
We’ve put together a list of the best plugins for WordPress to run your small business website more efficiently.
Why Are Plugins Important for Your WordPress Site?
WordPress add-ons and plugins are important because they add crucial functionality to your site. Beginners can use plugins to add contact forms, landing pages, optin-forms, and even boost site security and speed.
More importantly, WordPress plugins are often much cheaper than asking a developer to build that functionality for you. Custom-developed features can set you back thousands of dollars, while many WordPress plugins are free.
Whatever features you need for your website, you can do it with a powerful plugin.
- 1. SeedProd
- 2. OptinMonster
- 3. MonsterInsights
- 4. WPForms
- 5. RafflePress
- 6. Easy Digital Downloads
- 7. All In One SEO
- 8. TrustPulse
- 9. Smash Balloon
- 10. WP Mail SMTP
- 11. PushEngage
- 12. MemberPress
- 13. Uncanny Automator
- 14. HubSpot
- 15. Sucuri
- 16. UpdraftPlus
- 17. Constant Contact
- 18. LiveChat
- 19. Nextiva
- 20. WP Rocket
- 21. Sugar Calendar
- 22. WPCode (Insert Headers & Footers)
- 23. Really Simple SSL
- 24. Broken Link Checker
- 25. Envira Gallery
- 26. WP Smush
- 27. WPML
- 29. TablePress
- 28. WP Call Button
- 29. Pretty Links
- 30. WooCommerce
- 31. Shared Counts
- 32. Revive Old Posts
- 33. Akismet
Best Paid Plugins for WordPress
Let’s kick things off with the best premium plugins for WordPress. Many of these solutions also include free versions; however, we recommend upgrading for the best features and functionality.
SeedProd is the best WordPress theme and page builder plugin on the market. It helps you create custom WordPress themes and entire websites without writing code or hiring a developer. You can also use it to add a landing page to your website, work on it behind the scenes, and restrict access to the public.
The visual drag and drop builder makes creating any layout in WordPress super easy. You can drag and drop any element and customize it using the ready-made block templates.
- 404 pages
- Coming soon pages
- Maintenance mode
- Sales landing pages
- Thank you pages
- Webinar landing pages
- Videos pages
- Custom WordPress login pages
- and more.
The theme builder side of the plugin also includes several responsive starter templates for quickly building out your WordPress theme.
It’s a great plugin for adding functionality to your site, including:
- Sign-up, login, and contact forms
- Social buttons and social media embeds
- Countdown timers and progress bars
- Custom messages
- Custom WordPress headers and footers
- Completely custom WordPress sidebars
- Full blog, search, and archive pages
- and more.
Plus, you can collect leads even if your site’s under construction. Just use the powerful access controls.
Moreover, if you need to provide access to a client to preview your work, you can create a password or bypass URL. That means clients won’t see your coming soon page.
It also has built-in 404 and login modes, meaning you can create stunning WordPress login pages in the drag-and-drop builder.
Best of all, SeedProd is bloat-free, so it won’t impact your page load times!
But to unlock the more powerful customization features and its visual Theme Builder functionality, it’s well worth grabbing the Pro version. In our opinion, SeedProd is a must-have WordPress plugin for every website.
Whether you’re a blogger, small business, or online store, it’s an excellent plugin for increasing your leads.
The drag and drop builder makes it easy to create your optin forms. For example, you can personalize campaigns based on locations and schedule them for specific times, helping to boost your conversion rates.
With OptinMonster, you can connect to popular email marketing services to grow your email list. There’s also a handy WordPress plugin to make linking your website easier.
The OptinMonster WordPress plugin is free to download. Yet, you’ll need a Pro account to take advantage of its powerful lead generation features.
You can see our detailed review of OptinMonster here.
Or click here to get started with OptinMonster.
MonsterInsights is the best Google Analytics plugin for WordPress. Its user interface makes it easy to connect your website with Google Analytics. You can also see stats about who visits your site and their behavior.
MonsterInsights analytics dashboard shows important information right on your WordPress site. That means you won’t have to navigate Google’s often confusing analytics site.
Instead, you can see all the data that matters at a glance without leaving your website.
After, you can use that data to optimize your website to increase traffic, leads, and sales. You can even set up eCommerce tracking for your online store.
MonsterInsights has a free version for users interested in trying it out. Yet, the real power is the advanced features included in the Pro version, making it a must-have WordPress plugin for your site.
Click here to get started with MonsterInsights Pro.
Alternative: A great alternative to MonsterInsights is ExactMetrics.
The powerful drag and drop form builder lets you create any form easily with:
- GDPR-compliant contact forms
- User registration forms
- Order forms
- Payment forms
And more with just a few clicks. This allows you to accept form submissions from almost any type of website visitor.
It also works as a powerful WordPress survey plugin with the handy surveys and polls feature to create surveys quickly and easily.
WPForms connects with popular email marketing services and payment platforms to create forms in as little as 5 minutes. You can even use WPForms’ templates to build a custom WordPress login page.
With over 3 million websites using WPForms to power their business and a consistent 4.9 out of 5-star rating, it’s a smart choice for any website owner.
Why not check out this in-depth WPForms review for the full details.
You can get WPForms Lite for free if you’re after a simple solution that doesn’t cost a thing.
But if you’re serious about growing your business, it’s worth upgrading to the Pro version. That means you can take advantage of their more robust lead generation features.
Click here to get started with WPForms Pro.
RafflePress is the best giveaway plugin for WordPress. It’s packed with tons of features to help you grow your email list, social media followers, and website traffic with viral giveaways.
The visual drag and drop builder makes designing your contest quick and easy. And stunning giveaway templates help you build contests that generate leads in a few minutes.
To let more people know about your contest, use the viral sharing (refer a friend) feature and the many social sharing integrations.
There’s a free version of RafflePress with all the features you need to create a basic giveaway. But to unlock more advanced settings to supercharge your contests and go viral, you’ll need the pro version.
Click here to get started with RafflePress Pro.
Unlike other plugins with features you’ll never need or use, it only comes with the necessary options to sell your digital goods and nothing more.
It works with almost any WordPress theme and has themes created just for the plugin. Plus, it has various extensions like payment gateways, marketing platforms, and more to enhance your store further.
It has bustling support forums, an IRC chatroom, and tons of written and video tutorials if you need extra support.
Pricing for Easy Digital Downloads starts at $99 per year.
Search Engine Optimization (SEO) helps you attract more visitors from search engines to your website. WordPress is an SEO-friendly platform, but there’s still plenty you can do to increase your website traffic with an SEO plugin.
The plugin has a user-friendly interface with no complicated settings. It explains each optimization option in plain English, so even non-techy users can understand.
You can perform on-page optimization by adding meta titles, meta descriptions, keywords, and other tags. And with the SEMRush integration, you can quickly discover and rank for additional keywords you might not have known about.
All in One SEO also includes SEO support for WooCommerce to help your online store rank better. You can also use this plugin to redirect broken links.
With smart sitemaps, you can inform search engines of changes to your URL structure. Plus, Schema support helps your content show up in featured Google knowledge graph snippets. As a result, they’re more visible and clickable to users.
You can get the necessary features to optimize your site with the free version of All in One SEO.
Yet, from just $57 per year, you can enjoy premium benefits like AMP support, XML sitemaps, automatic meta tags, etc.
TrustPulse is the best sales notification app on the market. You can use it to leverage the fear of missing out (FOMO) to drive sales and conversions.
Social proof helps you increase trust in your business by showing the actions of REAL customers. TrustPulse shows those actions as popup notifications to encourage people to take action.
With the visual builder, it’s super-easy to create your popups. You can change your popup colors, icons, and message to match your website’s branding. It’s also easy to display a live stream of activity on your site, such as recent purchases, new registrations, contest entries, etc.
You can try TrustPulse free to get an idea of what it’s like. Yet, with the pro version, you can access page-level targeting, timer control, and more advanced features.
Check out our detailed TrustPulse review for more information.
Or, click here to get started with TrustPulse.
As a whole, it covers the major social networks with the following plugins:
- Custom Facebook Feed – Save time by automatically adding Facebook updates on your website. And increase engagement between you and your users.
- Instagram Feed – Keep your site content fresh and updated with new visual content from your Instagram feeds.
- Custom Twitter Feeds – Embed Twitter content in WordPress so followers can interact with tweets right on your site website.
- Feeds for YouTube – Push new YouTube content straight to your website to save time and increase your followers.
- Social Wall – Combine all your social media channels into a single wall to engage your audience and boost followers.
The real selling point of Smash Balloon is how easy it is to set up. Once installed, it takes less than a minute to be up and running, which means no technical knowledge is required.
You can display all your feeds to match your website. Plus, with hashtag filtering, reaction support, and multi-feed displays, it’s a robust solution.
This plugin is active on over 1 million WordPress sites with an average rating of 4.9; it’s an excellent choice for showing social feeds on your website.
You might also like these popular Twitter plugins for WordPress.
10. WP Mail SMTP
WP Mail SMTP is an excellent WordPress plugin if you experience mail delivery issues with your default mailing service.
The primary aim of using WP Mail SMTP is to enable the mail sending option in WordPress. And this plugin makes delivering emails easy and more reliable for your site. It does this by reconfiguring the wp_mail() PHP function to use the proper SMTP provider.
Emails are delivered using the provider’s direct API authentication. Even if your web host is blocking SMTP ports, it will still send your emails successfully.
The WP Mail SMTP plugin includes a range of SMTP setup options, including:
- Zoho Mail
- Sendinblue SMTP
- Gmail SMTP
- Microsoft SMTP (Outlook.com and Office 365) [Pro]
- Amazon SES SMTP [Pro]
- All Other SMTP
The basic version of WP Mail SMTP is free. Yet, you can unlock advanced features with the Pro version.
Click here to get started with WP Mail SMTP Pro.
It does this using the push notification technology in your web browser.
PushEngage has a range of powerful features, such as:
- A/b testing
- User segmentation
- Optin reminders
- Goal tracking
- Notification analytics
- And more.
It also works with most website platforms, including WordPress, Shopify, BigCommerce, etc.
The best thing is that PushEngage won’t ever sell your data, unlike many other providers in the notifications industry.
- Create different user subscriptions
- Restrict access based on subscription levels
- Restrict custom post types and pages
- Offer quizzes and certification
- And more
It connects to major email marketing services like MailChimp. Plus, it includes popular payment processors, including PayPal and Stripe, and works easily with WooCommerce for eCommerce stores. You can even launch an affiliate marketing program for your business to get the word out.
Plus, MemberPress has a built-in Courses add-on to create, manage, and sell online courses quickly. It’s a membership plugin and an LMS plugin, all-in-one.
Uncanny Automator is the best automation plugin for WordPress. It lets you connect the plugins on your website together without writing any code. That means you can automate many routine WordPress tasks, enabling you to save both time and money.
Uncanny Automator works with many popular plugins. As a result, you can create automation recipes without hiring a developer.
Just select from 90+ actions and triggers to build “if this, then that” style recipes in WordPress. It helps your plugins talk to each other, so they work better, much like a Zapier tool for WordPress.
You can even use the plugin to have 2 different WordPress sites talk to each other, which is helpful for eCommerce and membership websites.
For instance, you could:
- Sell products on 1 website while you create users and set up access on another.
- Build buttons that automatically create user accounts in WordPress.
- Connect your WordPress site with 1000+ external services using a single Zapier integration.
- And much more.
With the free HubSpot WordPress plugin, you can access its popular CRM, form builders, live chat, email marketing, and more, all without leaving your WordPress dashboard.
To engage with your site’s visitors, HubSpot offers flexible drag and drop form and popup builders and easy-to-use live chat and chatbots. With live chat, you can chat with your visitors from your browser, mobile apps, or directly from Slack.
No matter how you connect with a visitor, HubSpot will automatically save their contact details and activity to the free HubSpot CRM. HubSpot also integrates with other plugins on this list, such as WPForms and OptinMonster.
Once you have some contacts in your CRM, you can segment them into lists based on their details and use the visual, drag and drop email builder to send them one-off or automatic emails.
You’ll also get the built-in website and email analytics to track how effective all of your efforts are and more efficiently grow your website.
The HubSpot WordPress plugin and all of its features are free. Paid plans start at $45 per month.
Sucuri is one of the best WordPress security plugins. As well as providing WordPress security, it offers a web application firewall, which is some of the best protection you can get for your website.
Sucuri monitors and protects your site from DDoS, malware, brute force attacks, and almost every attack. There’s also a black-list status checker to check for and remove spam.
Sucuri is more than one of the best premium plugins for WordPress security. As well as securing your site from threats, it also lets you check site performance and optimize it for speed. To back up your site and avoid data loss, you can enable scheduled site backups.
Alternative: Wordfence is another viable WordPress security option and anti-spam plugin. Plus, it’s an excellent free solution.
UpdraftPlus is another excellent WordPress backup plugin. It makes backing up your website and restoring it simple.
This backend plugin lets you backup your data to several cloud storage options such as:
- Google Drive
- Amazon S3
- FTP, etc.
You can also send your files and data to an email address.
What’s more, UpdraftPlus lets you enable an automatic backup option, so you don’t have to perform manual backups. Plus, it’s super fast and trusted by millions of users.
You can get UpdraftPlus for free here, and it’ll work just fine. But if you need more features and options, you’ll want to try the premium version. The paid plan includes more storage destinations, incremental backups, and increased website security.
17. Constant Contact
With tons of tons of customizable templates, you can get started in no time. And based on the industry you select when joining, you’ll get custom content and promotion ideas to help you with your marketing efforts.
Constant Contact has a massive library of resources. And it connects with popular lead generation tools to supercharge your business.
There’s a 14 or 30-day free trial available to give you a taste of how it can help you.
Click here to get started with Constant Contact.
LiveChat comes with an extensive list of customization options and a mobile app so you can offer help and support in real-time.
It connects to all your existing support services, such as CRM and email marketing tools. Plus, it loads super-fast to offer a quick and professional user experience.
With VoIP, you can make and receive calls on your phone, computer, or mobile device. This helps you stay connected with your customers even if you’re away from your desk.
Nextiva comes with:
- Live chat features
- And more
It integrates with helpdesk software and sales CRM to offer optimal customer support. With unlimited calling, faxing, texting, and virtual voicemail, you’ll never miss a new lead.
Pricing for Nextiva starts at only $19 per month, billed annually.
20. WP Rocket
WP Rocket is the best WordPress caching plugin on the market. It lets you instantly improve your website page load speed without any technical experience.
You can enable recommended caching settings for WordPress, like:
- Page cache
- Cache pre-loading
- Gzip compression
- and more
There’s also the option to enable lazy loading for images, CDN support, and minification to optimize your site performance.
With WP Rocket, you won’t need to wait for someone to request a page to save and cache it. That’s because it crawls and caches your website automatically.
Even better, WP Rocket offers Imagify for free. This provides optimization for website and media library images in WordPress.
21. Sugar Calendar
Sugar Calendar is one of the coolest WordPress plugins for creating and displaying your website’s events.
It has powerful options to organize your events and display them in a beautiful calendar on your site. You can edit calendar content by adding:
- Start and end times
- Event details
- And more
Many business websites will appreciate this if you hold regular events and seminars.
With an event calendar, you can let users know your event schedule. This can improve your reputation with your audience, making you more successful.
You can even sell event tickets right from your WordPress site with Sugar Calendar’s Event Ticketing add-on.
Sugar Calendar starts at $49 per year. There’s also a free version with limited features.
Best Free WordPress Plugins
Now let’s explore some free WordPress plugins that don’t require subscriptions to get the best features.
22. WPCode (Insert Headers & Footers)
WPCode is an excellent WordPress plugin developed by WPBeginner, and it’s completely free.
It lets you insert any code snippets into your website’s header and footer, such as:
- Google Analytics
- Custom CSS
- Adsense ads
- Facebook Pixel and more
And you can do all this without editing your theme files.
This plugin is lightweight and easy to configure. Simply download the plugin from WordPress, install it, and activate it on your WordPress dashboard. Then go to the plugin settings and apply your specific codes into the header and footer.
Even better, it’s compatible with all kinds of WordPress themes and currently has more than 800,000 active installations.
Here’s a detailed review of WPCode.
Another best free WordPress plugin is Really Simple SSL, the best WordPress SSL plugin. This easy-to-use plugin automatically detects your settings and configures your site to run over HTTPS. The options are minimal with this plugin, so you’re not confused by tons of settings.
Essentially, it offers a 1-click solution for redirecting and updating old HTTP URLs to HTTPS after purchasing an SSL certificate. It’ll even provide the best suggestions for buying an SSL certificate too.
Broken Link Checker is the best free WordPress plugin to check your site for broken links.
It monitors your WordPress website for broken links and missing images. And if it notices any, it’ll send you a notification so you can fix things instantly.
Another helpful feature of this plugin is it displays broken links differently in your content. That means search engines won’t follow and index them, otherwise harming your rankings.
Broken Link Checker is free for any WordPress site.
25. Envira Gallery
Envira Gallery is the most flexible image gallery plugin for WordPress. It lets you add a watermark to your images, making it easier to protect your photos from copyright theft.
You can also integrate Envira Gallery with tons of other plugins like WooCommerce. It’s also easy to add metadata, deep links, and pagination to your galleries. Doing so allows for more straightforward site navigation and a more user-friendly experience.
Here’s what else you get with Envira Gallery:
- Drag and drop builder to create stunning galleries and logo sliders.
- Pre-built templates to customize galleries.
- Display full-size images in WordPress lightboxes.
- Organize galleries into albums with cover photos.
- Add social sharing options to galleries.
- 100% mobile responsive.
Envira Gallery Lite is available for free on the WordPress repository. Yet, it’s worth using the Pro version for advanced features like Instagram integration and password protection.
Click here to get started with Envira Gallery Pro.
26. WP Smush
Images take up tons of space on your website and directly impact your page load speeds. So it’s smart to optimize images to make them load as quickly as possible.
WP Smush is one of the best WordPress image optimization plugins around. It automatically optimizes images whenever you upload new ones to your WordPress media library.
Smush resizes, compresses, and optimizes images without sacrificing quality. It also does all the work on its servers, so it doesn’t impact your website’s performance.
Best of all, Smush is a free WordPress plugin available to download immediately.
WordPress doesn’t let you create a multilingual website by default. And it can be a challenge for business sites with an audience in different geographical locations.
To overcome that obstacle, you can use WPML. WPML is the best multilingual plugin for WordPress, allowing you to create a multilingual WordPress website.
WPML is super-easy, SEO-friendly, and helps you create different content in many languages to serve your audience better.
TablePress is the best free WordPress plugin for designing user-friendly tables. It lets you create, design, and manage tables right from the WordPress dashboard. When the table’s ready, you can embed it into posts, pages, or text widgets using a simple shortcode.
You can edit the data inside the table with the built-in editor. So no coding is required at all.
- and controls for site visitors
You can also import and export tables from and to Excel, CSV, HTML, and JSON files.
Since TablePress is free to download, it won’t dent your budget.
28. WP Call Button
Since many people still prefer to contact via phone, it’s ideal to offer this option on your WordPress site.
WP Call Button is also lightweight, SEO friendly, and 100% optimized for mobile devices. Best of all, it’s free to use!
29. Pretty Links
- Link management
- Affiliate management
- Creating short links
With this plugin, you can easily cloak affiliate links and present them to your visitors.
With Pretty Links, you no longer have to add affiliate links manually. Your links are automatically organized and added to your WordPress content.
You can also track link clicks and see how they are performing. The plugin is super easy to use, and even a novice can get started quickly.
Why not check out the detailed review of Pretty Links here?
Pretty links is available for free. But to access redirection types that cloak and replace links on your site with pretty links, it’s worth getting the Pro version.
Alternative: Easy Affiliate
It’s fully customizable, and you can easily extend the functions with the help of add-ons. You can use it alongside any other plugin installed on your site.
It has over 400 official extensions to customize your store with unrestricted settings. You can embed products, checkouts, and even start blogging on your WordPress website. It’s also possible to display social proof with customer reviews and star ratings.
WooCommerce is entirely free. Yet, you’ll want to use the many paid versions of WooCommerce extensions to enhance your store further.
Alternative: Wholesale Suite
31. Shared Counts
Shared Counts is a popular WordPress social sharing plugin. It can help you increase the traffic and engagement on your website and WordPress blog. It lets you add as many social share buttons as you want.
Whether you want to add a share button for Facebook, Pinterest, Twitter, Email, or LinkedIn, you can do it quickly and easily.
All buttons are fully customizable to suit your site branding. But to get accurate share counts, you might have to configure your settings with each social platform first.
Shared Counts is a free WordPress plugin, so it won’t cost you to get started.
Alternative: Use Jetpack’s built-in social media sharing buttons.
32. Revive Old Posts
Revive Old Posts is a cool WordPress social media scheduling plugin. It helps you engage your social media followers by sharing older WordPress posts that often go neglected and unnoticed.
It includes options to auto-schedule old posts to send to your social profiles so that you can attract more traffic back to your website. It’s also possible to choose the time between posts and how many posts to share to keep you organized.
You can also generate hashtags for your posts automatically or manually to improve their reach. What’s more, Revive Old Posts is a 100% free WordPress plugin, making it a budget-friendly solution.
Akismet is one of the most popular plugins from Automattic, the team behind WordPress. It offers a freemium anti-spam plugin that checks your site for spam comments and filters them from showing on the front-end of your WordPress pages or posts.
Akismet offers a status history for each comment, so you know which comments were spam. You can also view the number of approved comments for each user, see the URLs in the comment body, and remove the suspicious links.
Alternative: Antispam Bee
We hope this article helped you find the best WordPress plugins to power your business website.
If you haven’t used them so far, get started now. Meanwhile, you might also want to learn how to redesign your website without losing your SEO.