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31 Powerful Lead Generation Tools (the Expert Guide)

Posted by Stacey Corrin on November 27, 2020

Businesses nowadays need to generate leads from more places than ever. And that means there’s tons of tools geared towards getting the job done.

But which is the best for your business?

In this article, we explore the best lead generation tools so you can scale your business, drive more sales, and ultimately, earn more revenue.

Here’s a table of contents to help you navigate this post:

But first, what is a lead generation tool? Let’s dive in!

What Is a Lead Generation Tool?

A lead generation tool is a software that helps you capture leads without having to do any coding. They cover a range of categories, from inbound and outbound lead generation to email marketing and more.

If you’re wondering, “What are the types of lead generation?” Here’s a quick breakdown of each type:

  • On-page lead generation tools: For helping you capture leads right on your website.
  • Outreach tools: To help you reach out to the right audience and attract them to your website and other places.
  • Communication tools: So you can foster great customer relationships through chatbots, etc.
  • Customer Relationship Marketing tools: Otherwise known as CRM tools, they manage your company’s interaction with new and potential customers.
  • Email marketing tools: For generating and encouraging leads along your customer journey.
  • Advertising tools: To aid in increasing traffic from organic and paid search.
  • Sales tools: For helping you track deals, measure your performance, maximize the generation of leads, and improve their quality.

Now that you know what lead generation software is, let’s take a look at the best tools to use for your company.

Top Lead Generation Tools

For the first section, let’s explore our favorite software for attracting new leads to your website. 

1. SeedProd

SeedProd best WordPress landing page plugin

We had to have SeedProd on this list of lead generation tools because it’s the #1 landing page builder for WordPress.

A landing page focuses on a single purpose and persuades people to take action. For example, you can create a landing page to promote a webinar, a free ebook, or a free trial. Then, people can provide their email address or other contact information in exchange for what you’re offering. 

With SeedProd, you can easily create beautiful and effective landing pages using the fuss-free drag and drop page builder.

squeeze page landing page builder

Simply click, drag, and drop conversion-focused blocks like social buttons, optin forms, contact forms, countdown timers, and more, to build a customized landing page to capture leads. And you can see a live preview of your page as you make changes. 

SeedProd also offers a library of pre-designed, high-converting landing page templates so you can get started quickly. 

seedprod page builder templates

Plus, the library includes coming soon page templates so you can collect leads before you even launch your website.

Check out these other awesome features of SeedProd:

  • Layout Navigation: A mini-map of your page so you can easily rearrange sections, rows, and more. 
  • Smart Sections: Use pre-built sections like headers and calls to action.
  • Revision History: Go back to any previously saved point with 1-click. 
  • Bloat-Free Code: To make sure your page is lightning fast at all times.
  • Responsive and Mobile-Ready: To ensure that your landing page will look great on any device.
  • Premium Integrations: So you can collect emails with popular email marketing service providers. 

Using SeedProd, you can create stunning lead generating landing pages, without having to touch a line of code.

Related: What is a Squeeze Page? (and How to Create One)

2. OptinMonster

Optinmonster lead generation tool

OptinMonster is the most powerful lead generation software on the market. And it works with popular email marketing tools and CRM software, so you can easily capture, share, and manage your leads.

Advanced Targeting rules also help you get a kick-start for your lead growth. Here’s a look at what they include:

  • Exit-Intent® Technology: A trigger for getting visitors’ attention right before they leave your website
  • OnSite Retargeting®: For helping you create offers, discounts, and promotions for returning site visitors.
  • Lead Sharing: Smart features that let you share leads with marketing partners.
  • Page-level Targeting: To help you run campaigns on several pages, aimed at that page’s content.

You can also use OptinMonster to deliver lead magnets, and target your campaigns based on location, activity or inactivity, and more.

Tons of OptinMonster customers have seen success using it for capturing leads. Let’s take a look at a few examples:

Not convinced? Check out more case studies from OptinMonster here.

Now let’s have a look at the rest of the top lead generation tools on this list.

Advertising Tools for Leads

If you’re looking to get leads by promoting your business, you’ll need the right lead generating tools to help advertise your products and services.

Running ads on social media networks like Twitter, Facebook, and LinkedIn is a good start. But to have the most impact, consider the following tools.

3. Google Ads

Google ad for lead generation

Google Ads is a service that serves your advertisements to people when they’re searching for related search terms. Because those ads are relevant to your target audience, it increases the likelihood they’ll visit your site or give you a call.

The great thing about Google Ads is that creating a campaign is free. You pay only when people click your advertisements.

4. AdRoll

AdRoll

AdRoll is a growth marketing platform. It works to promote your business by helping the following marketing tactics work together:

  • Display ads
  • Ads on social media
  • Email marketing

Even better, the platform includes marketing automation and powerful insights so you can analyze campaigns to get better results and more growth.

5. AdEspresso

AdEspresso

AdEspresso is an optimization tool from Hootsuite that helps with lead generation for Facebook, Instagram, and Google ads. With a few clicks, it lets you test several ad versions, along with running ads for different audiences. Then you can measure your most effective ads with their actionable insights.

Communication Tools to Generate Leads

You can turn new site visitors into customers by sparking conversations when they land on your site. Through the use of lead generation tools for communication, you can encourage more sales too.

With that in mind, let’s start this section off by looking at live chat tools.

6. Drift

Drift lead genration tool

Drift is a conversational marketing platform that helps you start up conversations with your customers. With their bot builder, you can easily create a conversation flow for your site with no coding needed. Then you can chat with website visitors and turn them into qualified leads in real-time.

What’s more, Drift can be used as a free lead generation tool until you’re ready to upgrade for more features.

7. Intercom

Intercom customer relationship platform

Intercom is a chatbot and live chat tool that helps you capture and nurture leads at each stage of the customer journey. With tailored onboarding messages and customer support features, you can ensure customers are engaged and taken care of at all times. 

8. CallPage

CallPage

CallPage is a tool promising to offer free phone callbacks to your leads in only 28 seconds. After entering their phone number, they’re connected with you almost instantly.

You can also apply scoring rules to the call widget, so it displays when people are most likely to convert. Then you can quickly answer their questions to win their business.

CRM Lead Generation Software

All top lead generation software lists should include Customer Relationship Management (CRM) tools. They’re useful because they help you keep track of prospects, alongside your sales leads all through the sales pipeline. 

Here are our suggestions for the best tools to use.

9. HubSpot

HubSpot lead generation platform

HubSpot is one of the best lead generation platforms around. And it has a range of free tools for lead growth, with the HubSpot CRM among one of the most popular.

It’s ideal for organizing, tracking, and nurturing sales leads. And it helps you track interactions automatically. Even better, it aids your sales team in keeping track of what’s happening too.

10. Pardot

pardot lead generation software

Pardot is a lead generation tool for managing and qualifying your sales leads, so you’re always talking to the best ones. This powerful b2b marketing automation tool also includes detailed segmentation and automation.

And it’s all so you can create more meaningful conversations with future customers.

11. SharpSpring

SharpSpring sales marketing platform

SharpSpring is a marketing automation platform with a built-in CRM. But it also integrates with all the top CRM lead management tools.

With such a smart setup, you can manage lead data over several platforms. And to top it off, SharpSpring has a handy pipeline overview, custom deal stages, analytics reports, and more.

12. Contactually

Contactually CRM

With Contactually, you can manage your Office 365 or Google contacts with a single click. Then you can group and organize contacts based on how you work.

With their growing suite of AI features, you can optimize agent workflow and even schedule communication to secure more leads.

13. Keap

Keap, all in one sales and marketing automation

Formerly known as Infusionsoft, Keap is an all-in-one CRM, sales, and marketing automation tool. It lets you track user interactions and how responsive people are so you can make improvements for future campaigns.

And you can even build a repeatable sales process for setting up appointments, track leads, and get quotes.

14. Marketo

Marketo lead management CRM

Marketo is a lead management solution for helping create relationships with potential customers before they talk to your sales team. You can collect leads via both inbound and outbound marketing and even improve lead quality when you secure them.

15. Nimble

Nimble, smart CRM

Nimble is a smart CRM that gathers information from many online sources. That means you’re always up to date with the latest data on prospective leads.

With this tool, you can pinpoint and nurture important contacts without the need to enter any data. Plus, Nimble is available for all popular browsers, mobile platforms, and email programs.

16. OnePageCRM

OnePageCRM

OnePageCRM is one of the best B2C lead generation tools around. It gathers leads from email, social media, and business networking websites so you can add them to your CRM.

The best thing about this software is its’ focus on “next action sales,” which makes selling super-simple.

Email Marketing Tools

Did you know that most people welcome emails from businesses they want to connect with? That’s why email marketing software is the perfect lead generation tool for small businesses.

Here are a couple of email marketing services that are worth trying.

17. Constant Contact

Constant Contact email lead genration tool

If your email lists are on the larger side, or you’re looking to break away from MailChimp, Constant Contact is a good alternative.

There’s plenty of support with this lead generation tool with high ratings from thousands of happy customers. Plus, with extensive training, webinars, and resources available, it’s easy to get started.

18. SendInBlue

SendInBlue email marketing software for lead generation

Far from being simple email software, SendInBlue is a complete CRM marketing automation software. With email marketing and SMS messages, it’s easy to contact potential customers. And with their drag and drop builder, it’s even easier to get started. 

When you’re signed up, you can create engaging emails, build automatic workflows, and even segment users.

Outreach Tools

If you want to turn your contacts into new leads, and sales, the following outreach, and automated lead generation software can help.

19. OutreachPlus

OutreachPlus

OutreachPlus is lead generation software with multiple purposes. For starters, it lets you personalize your email outreach, while still enjoying automation.

You can also discover the best prospects for outreach in the future. And they’re based on responses you’ve had in the past or even those in the present.

20. Hoovers

Hoovers marketing and sales

Hoovers bills itself as the most significant commercial database in the world. You can use it to build detailed lists of potential customers.

And it displays company information for you to have better conversations with them. Then with that information, you can transform those prospects into sales and leads.

21. Datanyze

Datanyze technographics software

Datanyze is a leader in Technographics. And that means you can use it in your lead generation strategy to find leads based on the technology they use.

There are also prospecting tools to help you find contact information quickly. Then it’s a matter of exporting them to your CRM software for management and follow-ups.

22. Lead Forensics

Lead Forensics lead generation tool

At times you can miss new sales leads because you don’t know the people visiting your website. With Lead Forensics you can fix that issue by finding email addresses and contact details for anonymous site visitors.

Then you can lead score prospects so you can focus on the highest quality leads and those most likely to convert.

23. Growbots

Growbots lead automation tool

If you already know the market you wish to target, Growbots helps you choose the best prospects from over 200 million contacts in their database.

You can contact candidates and follow up with them automatically. Plus, Growbots’ testing tools let you figure out which approaches work the best.

24. Prospect.io

Prospect.io sales automation platform

Prospect.io is one of the best B2B lead generation tools for outreach and prospecting. First, you can identify and confirm emails for prospects. Then you can contact them using a variety of templates.

Tracking data on all your interactions is straight-forward too. And to top it off, it integrates with plenty of services that help you find contact information automatically.

Sales Tools for Generating Leads

Most companies use lead generation tools to transform leads into qualified sales. The truth is, your existing customers are the top sources of repeat business. So using tools that nurture those customers along with making sales is a pretty good idea.

Here are a few tools we’ve found to help with that.

25. Salesforce

Salesforce lead management tool

Salesforce is an excellent sales and lead management tool combined with an online CRM.

There’s a wide range of tools for managing sales leads, your sales teams, customers, and more. And with integration for big sales and marketing software, you can sell more and deliver top-notch customer service.

26. Hubspot Sales

HubSpot Sales software

Hubspot Sales is a free tool from HubSpot for small businesses. Not only does it save time on getting new sales and leads, but it also has plenty of tools and templates you can use to follow up with. That way, your interaction with potential customers is more efficient.

27. LinkedIn Sales Navigator

LinkedIn Sales Navigator

You may already know that LinkedIn has tons of company info in its database. But what you might not know is that you can access it with LinkedIn Sales Navigator.

With this lead generation tool, you can carry out advanced lead searches with recommendations. It also has CRM integrations and updates on sales.

28. Pipedrive

Pipedrive

Pipedrive is automatic lead generation software that’s both simple and easy to use. It lets you track all your interactions with ease and view the data in a single dashboard. Plus, it helps you decide the next steps to take when nurturing leads.

Other Lead Generation Tools

Now let’s finish up this list with a few more tools that are great for generating leads. 

29. RafflePress

RafflePress WordPress giveaway plugin for lead generation

You might be wondering why RafflePress, a viral giveaway plugin for WordPress, is on this list. But the truth is, online contests, giveaways, and competitions are the quickest way to drive traffic to your website.

Then you can grow your email list, boost engagement, and widen your audience to attract new leads and sales. Even better, the distraction-free giveaway landing page is excellent for converting more users.

Want to learn how to create an Instagram giveaway? Check out this guide!

30. WPForms

WPForms

Another way to gather more leads and sales from your website visitors is to figure out what they want. With WPForms, it’s super-easy to create stunning polls and survey forms so you can get that crucial information. Or, to keep things simple you can connect one of their forms with other tools for capturing leads.

31. Zapier

Zapier

To finish this roundup off, we’ve included Zapier, another great alternative. Zapier is on this list because it lets you connect tons of business services.

Many of the tools we’ve added to this list are available on Zapier. That way, you can automize much of your lead generation strategy, to save time, and grow sales.

Even better, Zapier’s Chrome extension lets you manage your zaps from just about anywhere.

And there you have it!

In this article, we’ve covered 31 of the best lead generation tools to skyrocket your leads and sales. All so you can grow your business quickly and enjoy better revenue. 

Did you know that podcasting is also an excellent lead generation tactic? Find out how to get started on creating a podcast with WordPress in this guide.

And if you liked this article, don’t forget to check us out on Twitter and Facebook for even more great content.

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