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Best Web Analytics Tools

11 Best Web Analytics Tools for Your Website in 2024 

Written By: author image Stacey Corrin
author image Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the co-founder of SeedProd. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

If you’re looking for the best web analytics tools, you’ve come to the right place. It’s something many of our readers ask our opinion on, and we’re happy to point you in the right direction.

Website analytics tools are a secret weapon for understanding your audience. With them, you can optimize your site and improve your marketing campaigns to increase leads, conversions, and sales.

In this guide, we’ll explore the best web analytics tools on the market. We’ll share personal experiences, pricing details, expert opinions, and even our overall favorite choice.

Table of Contents

What Are Web Analytics Tools?

Web analytics tools are essential for any website owner. They provide vital insights into your site’s performance, helping you understand your audience, their behaviors, and how to improve their experience to get higher conversions.

The Best Web Analytics Tools to Try

Among the many options available, this guide will make finding a web analytics tool for your site easy. We’ll cover some of the most popular web analytics tools in the game, unpacking their features, pricing, and ideal user base.

Let’s dive in.

1. Google Analytics

Google Analytics best web analytics tools

For many, Google Analytics is their first choice when choosing a web analytics tool. Its free web analytics software allows you to measure your website’s performance to see what’s working and what areas need improvement.

Its real-time analytics lets you track various metrics like website traffic, user behavior, bounce rate, and page views, among others. It can also help you gain insights into your visitors’ demographics and online behaviors.

In our personal experience, Google Analytics is user-friendly and provides a wealth of information about where to focus your efforts. Its dashboards may be intimidating at first, but they’re worth persevering with to understand the data and draw actionable insights.

Google Analytics overview report

We particularly like the Explore feature because it lets you filter data by segments, dimensions, metrics, and more. You can filter out analytics data you don’t need and get a clearer view of the areas that need your attention the most.

Google Analytics Explore report

The Analytics Intelligence feature is also helpful for complete beginners. Simply ask a question, and it’ll give you a clear answer with key metrics.

GA4 Intelligent Analytics

Google Analytics Pricing

Another boon is the cost. Google Analytics is a free tool, making it a solid option for businesses of all sizes. There’s also a premium version, Google Analytics 360, with more advanced features but a high price tag. 

Expert Opinion
We recommend Google Analytics for anyone with a website. It’s helpful in gathering insights on web traffic and user behavior to optimize your content, improve user experience, and boost website performance.

The only downside is it can have a steep learning curve and lacks the personalized support you may get from small tools.

Follow our step-by-step guide to learn how to add Google Analytics to WordPress.

2. MonsterInsights

monsterinsights best WordPress google analytics plugin

Next is MonsterInsights, one of the best web analytics tools for WordPress. It’s popular for a reason – it makes Google Analytics easy for just about anyone with a WordPress website.

With a few clicks, you can connect your site to Google Analytics and view the real-time data that matters inside your WordPress dashboard.

You can even set up tracking for customer behavior like:

  • Customer journey
  • Button clicks
  • eCommerce
  • Customer retention
  • Referral traffic
  • Forms
  • Abandoned cart
  • And more

After using MonsterInsights on several websites, we’ve found its strength lies in its simplicity. It takes the intimidating world of analytics and makes it digestible.

monsterinsights overview report

You can view crucial data from your WordPress dashboard without juggling between tabs and platforms. The customizable reports are easy to understand, with clearer sections than Google’s native reports.

Another feature we love is Site Notes. You can add a note for an event like a change to your site design and track and monitor how the change affects your traffic, clicks, or conversion rates over time.

MonsterInsights site notes feature

MonsterInsights Pricing

As for the pricing, MonsterInsights has a free version that lets you track essential website data. Premium pricing starts from $99.50 per year with a 14-day, no-hassle, money-back guarantee.

Expert Opinion
MonsterInsights is perfect for those with limited web analytics experience. If you’re looking for a tool that breaks down data into easy-to-understand stats, MonsterInsights is a solid choice.

Please see our in-depth MonsterInsights review for more details.

3. Google Search Console

Google Search Console

To help you understand Google Search Console, consider it a health checkup for your website. It’s a free service from Google that helps monitor, maintain, and troubleshoot your site’s presence in Google search results.

With this web analytics tool, you can see which topics and keywords website visitors use to find your site. It also helps you see which pages are most and least popular so you can update them to perform better.

From our experience, we find Google Search Console helpful in finding any crawling or indexing issues that Google bots may encounter on our site. It also provides critical warnings about hacking or malware, keeping our site healthy.

Google Search Console indexing issues

One feature we particularly appreciate is the ability to see backlinks to our site. Monitoring these is helpful for SEO and organic search traffic.

Google search console top linking sites

Google Search Console Pricing

Google Search Console is free to use, so all its features come at zero cost.

Expert Opinion
Anyone with a website can and should use Google Search Console to make informed decisions about their website. It’s a powerful way to align your site with Google’s best practices without a high price tag.

4. All in One SEO

all in one seo

All in One SEO isn’t strictly speaking a web analytics tool. It’s one of the best search engine optimization plugins that makes optimizing your WordPress site for organic search simple. Since SEO and analytics go hand-in-hand, it makes sense to include them in this guide.

The plugin integrates with Google Search Console to track keyword rankings on your WordPress website. You can also track the performance of your content to find optimization opportunities.

All in One SEO search statistics

We use All in One SEO daily to write SEO-optimized content for SeedProd. Its beginner-friendly interface makes it easy to manage meta tags, create XML sitemaps, and improve our site’s social media integration without help. 

We also use it to track our keyword positions, trends in Google search, and incoming and outgoing link stats.

All in One SEO Content performance

One feature we love is the ability to generate titles and meta descriptions with AI. It works from the post editor screen using ChatGPT, saving time in the editing process.

All in One SEO post title generator

All in One SEO Pricing

All in One SEO offers both free and premium versions of its SEO tool. The free version is comprehensive, but for more advanced features, the premium version starts at $49.50 per year.

Expert Opinion
Overall, All in One SEO bridges the gap between sophisticated SEO and simplicity. It’s a go-to for smart, efficient website optimization with Google Search Console integration.

For more details, please see our All in One SEO review.

5. Kissmetrics

Kissmetrics web analytics tool

Kissmetrics is a popular behavior-tracking tool and marketing analytics platform that provides deep insights into what users do on your website and mobile apps. Unlike many tools that focus on collecting and presenting data, Kissmetrics goes further by focusing on the customer journey and user interactions.

With this web analytics tool, you can see how individual users behave through your sales funnel or lifecycle. You can also run A/B tests to see what changes could improve your site’s performance.

We found Kissmetrics helpful in tracking user journeys through our website. Its well-structured dashboard made it easy to access essential data.

Kissmetrics revenue by channel report

The ability to run A/B tests right from the tool itself and then track their outcomes was particularly impressive.

Since Google Analytics tracks sessions rather than individual users, it’s typically harder to study funnels. However, Kissmetrics makes the process much easier.

Kissmetrics Pricing

Kissmetrics has a flexible structure. Prices vary depending on the number of events you want to track. Their most popular plan starts at $199 per month.

Expert Opinion
Kissmetrics is a solid choice for businesses wanting to understand their customer journey data and for those who engage with their user base. However, its high price tag may not suit smaller businesses.

6. Matomo

Matomo web analytics tool

Matomo, formerly known as Piwik, is an open-source web analytics platform that focuses on data privacy and data collection. An interesting alternative to Google Analytics, it lets you own and store your user data.

With Matomo, you can track eCommerce transactions, search keywords from search engines, individual page performance, and even video analytics. It also offers heatmaps and A/B testing functionality.

In our personal use, what set Matomo apart was its user-friendly interface and the wealth of data it provides.

Matomo analytics dashboard

Plus, the added level of data privacy made us more comfortable when dealing with sensitive page metrics. There’s peace of mind knowing your essential user data isn’t being shared onto third-party servers.

Matomo Pricing

Matomo’s pricing varies to suit small businesses and large companies. There’s a free self-hosted on site version, and the premium cloud-hosted version costs $23 per month.

Expert Opinion
Matomo is a solid open web analytics tool if you take data privacy seriously. Its focus on data ownership and its easy-to-handle interface make it user-friendly, even for beginners.

7. Crazy Egg 

Crazy Egg

Crazy Egg is another popular behavior analytics tool that helps you see how visitors interact with your website. It does this with heatmaps and session recordings that pinpoint where users click and how far down they scroll.

Our experience with Crazy Egg helped us find some major blind spots in our content. We could clearly see the hotspots where users typically linger and saw easy ways to improve interaction on our landing pages.

Crazy Egg heatmap example

With the scroll maps, we could discover and optimize for the best placement of our most crucial content.

Crazy Egg Pricing

With a 30-day free trial to test the waters, Crazy Egg’s paid plans begin at $24 per month. The annual plan offers a discounted rate, and there’s room to scale to suit your website’s specific needs.

Expert Opinion
Crazy Egg is a good choice for marketers, UX designers, and eCommerce businesses who need visual analytics to optimize their site layouts. It’s a reliable option to boost user engagement on your website.

8. Mixpanel

Mixpanel Analysis

Mixpanel is a web analytics tool with a focus on eCommerce websites. Its analytics dashboard helps you understand product, marketing, and revenue data to make better decisions about your website.

We’ve found Mixpanel helpful for diving beneath the surface of product analytics to learn which of our site’s features are most popular and who our power uses are.

Mixpanel dashboard

We could even track user journeys and analyze our funnels, something that’s integral in driving conversions on any platform.

Mixpanel Pricing

Mixpanel offers a free tier aimed at start-ups and small businesses. For larger operations, pricing starts from $20 per month, billed annually.

Expert Opinion
Mixpanel is a good choice for businesses with precise steps for users to follow to reach a value proposition. It’s particularly useful for teams with its note-taking feature.

9. Hotjar

Hotjar web analytics tool

Hotjar is another visual behavior analytics tool. At its core, it lets you observe how visitors interact with your website, offering a way to find areas for improvement. You can watch real-time replays of visitor sessions, map user behavior via heatmaps, and get feedback directly through surveys and polls.

Our personal experience with Hotjar is mostly positive. Beginning with its user-friendly interface, we found it easy to create heatmaps and dive straight into seeing our visitors’ journey.

Hotjar dashboard overview

The ability to watch session replays gave us good insights into bottlenecks and friction points we hadn’t noticed before. However, there was an initial learning curve to understand things completely.

Hotjar Pricing

Hotjar has a tiered model starting with a free basic plan. While this would suffice for small-scale users, larger companies may see more value in their premium plans, starting at €32 per month.

Expert Opinion
Hotjar is especially useful for user experience (UX) professionals and conversion rate optimization (CRO) experts for its user session replays and heatmap feature.

10. HubSpot

HubSpot CRM

HubSpot is a complete suite of inbound marketing, sales, and customer service tools. Part of that suite is its web analytics tool, which is ideal for monitoring your site’s traffic.

With HubSpot’s digital marketing platform, you can see detailed reports on your pages’ performance, visitor behavior, and interactions. These insights can help you strategize and optimize your content to perform better.

From using HubSpot, we’ve grown to appreciate its user-friendly interface and clear insights, which help form marketing strategies.

HubSpot web analytics dashboard

The platform also integrates seamlessly with other tools, including email marketing providers, making it a solid all-around tool for any business. 

HubSpot Pricing

HubSpot offers a free plan with limited features, which is great for beginners, though the premium plans range from $50 to $3,200 per month, depending on the scope and needs of your business.

Expert Opinion
HubSpot’s combination of web analytics with other marketing tools creates a one-stop shop, allowing a better understanding of your audience to improve your site’s performance.

11. SEMRush

semrush seo tool WordPress

SEMRush, at its core, is a search engine optimization (SEO) tool. It provides valuable insights such as site audits, backlink analysis, keyword research, and more to help you understand your site’s performance.

Some of SEMRush’s features that we use regularly are its domain and competitor analysis tools. With these, you can estimate the traffic of any website to see who finds their content interesting.

SEMRush competitor analysis

Its keyword research tool is another firm favorite. You can get a detailed analysis of keywords to use on your site, with average monthly search data, keyword difficulty, and search intent.

Lastly, its competition analysis feature helps you understand where your content stands compared to competing sites.

SEMRush Pricing

Semrush has various pricing models starting at $129.95 per month.

Expert Opinion
Despite its steep pricing, SEMRush is a must-have tool for analyzing and researching your competitors and optimizing your website for search engines.

What’s The Best Web Analytics Tool?

After exploring, comparing, and testing the tools on this list, our best pick is a combination of Google Analytics and MonsterInsights.

While Google Analytics is feature-rich, its complexity can feel overwhelming, especially if your technical prowess isn’t high. That’s where MonsterInsights comes in.

MonsterInsights is an excellent companion for WordPress websites, simplifying data from Google Analytics by showing it in a clear, easy-to-understand format.

In our experience, this provides the best of both worlds: the extensive metrics tracking of Google Analytics and the ease of use of MonsterInsights. Together, they create the best web analytics tool that’s indispensable for any business site.

Best Web Analytics Tools FAQs

What other web analytics tools are available?

Some other popular web analytics tools that didn’t make it onto this list include Adobe Analytics, Clicky, Chartbeat, and Woopra.

What are the two main types of web analytics tools?

The two main types of web analytics tools are on-site web analytics and off-site web analytics.

Off-site web analytics monitors activity beyond a company’s site, such as social media, search engines, and forums, to understand how a business is performing relative to its competitors.

On-site web analytics tracks activity on your actual website to see how it’s performing with details like what content is most popular.

Next, More Analytics Tips

We hope you’ve found our roundup of the best web analytics tools helpful. For more help with analyzing your website data and performance, please see the following guides:

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

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author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

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