Do you want to increase conversions for your online store? Setting up WooCommerce conversion tracking in Google Analytics provides the insights you need to make changes that improve your conversion rates.
But how do you do it?
This tutorial will show you how to set up WooCommerce conversion tracking in Google Analytics with a powerful WordPress plugin.
Now, before we get started, let’s answer the following questions.
Why Set Up WooCommerce Conversion Tracking?
Tracking WooCommerce conversions for your online store gives you insights into your customers’ behavior. That way, you can analyze their purchases, transactions, and payment methods and make better decisions to improve your store’s conversion rates.
When you enable conversion tracking in WooCommerce, you’ll have access to the following data:
- Key Performance Indicators (KPIs) – Key store metrics that tell you where your success comes from and the changes needed to increase sales. The KPIs you can track with Google Analytics include average order value, shopping cart abandonment, eCommerce conversion rates, attribution, and more.
- Shopping Behavior – Customer shopping habits, including your most popular products, how they navigate your store, successful purchases, and how many users abandon their carts.
- Checkout Behavior – Keep track of billing and shipping, payments, purchase events, product reviews, and more.
- Product Performance – Track performance details on individual products and add category and brand properties to keep track of too.
- Sales Performance – Sales details, such as revenue, tax, shipping, and refunds.
- Product List Performance – Create website groups for upselling, cross-selling, remarketing and retargeting, product building, and more. Then track the revenue for each list.
You’re also able to track marketing efforts such as coupon codes, Google Adwords ad campaigns, Facebook ads, and affiliate tracking so you can measure their effectiveness.
As you can see, WooCommerce conversion tracking and event tracking gives you everything you need to improve your eCommerce store so you can boost your revenue with the perfect audience.
So how do you set up conversion tracking on your WordPress site? Let’s dive in!
How to Set Up WooCommerce Conversion Tracking (Step by Step)
There are plenty of WooCommerce conversion tracking plugins to choose from. Yet, most are challenging to set up and have limited settings. That isn’t helpful if you’re a new store owner and don’t have analytics experience.
But don’t worry. We’ve found a much simpler solution.
The best and easiest way to set up conversion tracking for your WooCommerce store is to use the MonsterInsights plugin for WordPress.
MonsterInsights is a complete Google Analytics plugin for WordPress. But with the eCommerce addon, you can turn on the Enhanced eCommerce setting in Google Analytics with a few clicks without custom coding.
With that in mind, go ahead and follow the steps below to set up conversion tracking for your WooCommerce site and eCommerce business.
- Step 1: Install MonsterInsights Plugin and eCommerce Addon
- Step 2: Set Up Enhanced eCommerce Tracking in Google Analytics
- Step 3: Enable Enhanced eCommerce in MonsterInsghts
- Step 4 (Optional): Set Up Google Ads Conversion Tracking
- Step 5: View Conversion Data Reports in WordPress
- Step 6: View WooCommerce Conversion Tracking Data in Google Analytics
Step 1: Install MonsterInsights Plugin and eCommerce Addon
The first step is to click the Add New button from your WordPress dashboard and install the MonsterInsights plugin, then connect MonsterInsights to Google Analytics. That ensures your website and Google Analytics are communicating with each other.
Note: There is a free version of MonsterInsights; however, we’ll use the premium version for the advanced features.
Next, install the MonsterInsights eCommerce addon, which lets you enable eCommerce tracking for your store and view reports inside your WordPress admin.
Step 2: Set Up Enhanced eCommerce Tracking in Google Analytics
For the next step, log in to Google Analytics here. Then choose the website you’d like to set up eCommerce conversion tracking for.
After that, click the Admin icon in the bottom left taskbar.
Now, look at the View column as shown below and click the eCommerce Settings heading.
You’ll then see a page titled eCommerce Setup. Then, toggle the Enable eCommerce slider until it’s in the ON position.
Then the Enable Enhanced eCommerce Reporting slider appears below. Go ahead and toggle that option to the ON position too.
When you’ve finished, click the Save button.
With enhanced eCommerce tracking set up in Google Analytics, you can move on to setting it up in MonsterInsights.
Step 3: Enable Enhanced eCommerce in MonsterInsghts
Log in to your WordPress dashboard and head to Insights » Settings for this step.
From there, click the eCommerce tab and toggle the Use Enhanced eCommerce option.
Simple as that! You’ve now enabled enhanced eCommerce in MonsterInsights.
Step 4 (Optional): Set Up Google Ads Conversion Tracking
If you have a Google ads account ID and run ad campaigns on its ad platforms, you can set up Google Ads conversion tracking in MonsterInsights.
To do that, navigate to Insights » Settings » Publisher, turn on Google Ads Tracking and add your Conversion ID and your Conversion Label from your Google Ads account:
But how do you view the data you’re tracking with MonsterInisghts? Let’s find out.
Step 5: View Conversion Data Reports in WordPress
To view your store’s conversion tracking data in your WordPress dashboard, head to Insights » Reports » WooCommerce.
From there, you’ll see an overview of your top products with the sales percentage and total revenue.
Then if you scroll further down the page, you’ll see your top conversion event sources and your shopper behavior.
With MonsterInsight’s powerful reports, you have an excellent overview of your online store’s health without having to leave your WordPress dashboard.
But if you’d rather track conversions and see the data in Google Analytics, follow the next step.
Step 6: View WooCommerce Conversion Tracking Data in Google Analytics
To find your conversion tracking data for WooCommerce in Google Analytics, all you need to do is go to your analytics profile and navigate to Conversions » eCommerce » Overview.
At the top, you’ll get your most important conversion metrics, such as your conversion rate, transactions, revenue, and average order value.
Below that, you will see a list of your top products with quantity, sale percentage, and total revenue.
Next, you’ll see your top conversion sources and shopper behavior reports, including the number of times products were added and removed from the cart.
That’s not all the data. You can dig deeper with more advanced reports under your Google Analytics account.
Google Analytics provides even more in-depth reporting for your WooCommerce store.
eCommerce Reporting in Google Analytics
Visit your Google Analytics dashboard and click on Conversions » Ecommerce from the left column.
First, the overview report will provide essential numbers such as revenue, conversion rate, transactions, and average order value.
You can then switch to different reports for more in-depth analysis. For example, shopping behavior report will break down user sessions to add to cart, cart abandonment, and sessions that resulted in the checkout.
How to Boost Your WooCommerce Conversions
Now that you have the data you need to track your WooCommerce conversions, let’s look at improving your conversion rates and making more sales.
- Improve speed and performance – Even a 1 second delay in page loading time can cause a 7% loss in conversions, fewer page views, and reduced customer satisfaction. Work on your store’s speed and performance for better conversion rates.
- Recover sales from abandoned carts – An average of 60-80% of shoppers who add items to their carts don’t end up buying, which causes you to lose sales. See these tips to recover abandoned carts to get those sales back.
- Provide an alternative – If shoppers leave your site without purchasing, chances are you’ll never see them again. To combat that, provide a way to keep in touch even if they’re not ready to buy from you. Creating an email newsletter is one of the best solutions.
And there you have it!
You’ve learned how to set up WooCommerce conversion tracking for your online store.
If you’re looking to speed up your WooCommerce store, we’ve put a handy step-by-step guide together you can check out.