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How To Add Google Analytics To WordPress (The Easy Way)

Posted by Kaveri Bharali on November 25, 2020

Want to learn how to add Google Analytics to WordPress? Learning why people visit your site and use your content is crucial for increasing your traffic and subscribers.

The easiest way to learn more about your audience is to analyze your site’s statistics. And Google Analytics lets you do that for free.

This article will share why website analytics are important and how to set up Google Analytics on your WordPress website to track and view them.

Why Is Google Analytics Important?

Google Analytics is a free analytics solution for any type of website.

Learning about your website analytics is crucial for improving your website traffic. And in turn, more traffic can turn into more leads and subscribers, resulting in more revenue for your business.

By adding Google Analytics to your business site, you can track the data you need to gain insights for growing your business. Additionally, it helps you know what to do next and which tactics to avoid.

With Google Analytics, you can collect statistics like:

  • Total number of website visitors
  • Where visitors come from
  • Which content is most popular
  • And much more

Here are several ways Google Analytics can help grow your business and improve your marketing strategy:

  • Learn More About Your Visitors: With Google Analytics for WordPress, you can collect crucial informaiton about your website visitors. That way, you can personalize your marketing strategy to fit thier needs and interests.
  • Understand How Visitors Engage with Your Content: By adding Google Analytics to WordPress, you can learn what people are doing on your site. For example, you can see the pages they visit, how long they stay, and more.
  • Learn How Visitors Find Your Site: Integrating Google Analytics with WordPress, allows you to access tracking information about how visitors found your website.
  • Problem Solve When Things Go Wrong: When you add Google Analytics to WordPress, all of your site’s data is at your finger tips. So if you notice any issues with your traffic or sales, you can find them and fix them fast to reduce lost revenue.

In the end, Google Analytics gives you all the information you need to make the right decisions to grow your business.

Now we’ll explain how you can sign up for Google Analytics before showing you how to add Google Analytics to WordPress.

How Do I Sign Up for Google Analytics?

Before you learn how to use Google Analytics and set it up on your WordPress website, you’ll need to sign up for a Google Analytics account. Follow the steps below to learn how.

Step 1: Visit the Google Analytics Homepage

First, go to the Google Analytics homepage to sign up.

You’ll then see a popup where you can use your credentials to sign in if you already have a Google account.

Sign up for Google Analytics

Otherwise, click the Create Account button to start a new account.

Next, you’ll see a welcome with an overview of what an analytics account can do for your business. Click the Set up for free button to get started.

Google Analytics welcome screen

Step 2: Enter Your Account Details

The next screen asks you to enter an account name and choose your Account Data Sharing Settings. Click your preferred settings and click Next.

Google Analytics account data sharing settings

On the next screen, you have the choice to choose between adding a…

  • Website
  • App
  • App and website

Choose the Website option and click Next.

Add a website to Google Analytics

Step 3: Enter Your Website Details

The next page is where you can enter the details for your sites, such as your website name, timezone, and currency. You can track more than one website in Google’s analytics dashboard and pick a name appropriate for each site.

Enter your property details for Google Analytics

From there, toggle the “Create a Universal Analytics Property” option to the ‘On’ position.

Create a universal analytics property

You also need to click the checkbox next to the heading called “Create a Universal Analytics property only.” Otherwise, you may face issues connecting to MonsterInsights, which we’ll show you how to do later.

Now click Next.

You’ll have to accept and agree to Google’s terms and conditions next. So click, I Accept to move on.

Step 4: Copy Your Google Analytics Tracking Code

After that, you’ll see a screen with your Google Analytics Tracking ID and Google Analytics tracking code. Go ahead and copy your tracking code, as you’ll need to add it to your website, depending on which method you use below.

Google analytics global site tag and tracking ID

It’s a good idea to leave this page open in your web browser, as you may need to refer back to it once you’ve installed the Google Analytics code on your website.

Now that you’ve set up your Google Analytics account, let’s look at how to add the Google Analytics code to our website.

How Do I Add Google Analytics to My WordPress Site?

There are several ways to set up Google Analytics on WordPress. Below we’ll show you 4 different methods. The first method involves using a Google Analytics WordPress plugin, while the last is more difficult to achieve for beginners.

You’ll only need to use one of these methods to install Google Analytics successfully.

Method 1: Add Google Analytics to WordPress with MonsterInsights

MonsterInsights the best Google Analytics WordPress plugin

For the first method, we’ll be using a plugin to set up your tracking information. MonsterInsights is the best WordPress Google Analytics plugin and the easiest way to add Google Analytics to WordPress for beginners and experts.

MonsterInsights is not only the easiest solution, but it also has heaps of advantages over manual methods, including:

  • WordPress analytics reporting: Actionable data and insights within the WordPress dashboard
  • eCommerce tracking: Set up tracking for WooCommerce, Easy Digital Downloads, LifterLMS, and MemberPress with 1 click
  • Affiliate tracking: Use Google Analytics reports in MonsterInsights to find out which affiliate links are getting the most clicks to maximize your revenue
  • Google AdSense tracking: Easily see who’s clicking your ads
  • Download monitoring: See how many downloads your files are getting with custom reports
  • Author stats: Find out traffic and engagement statistics for each author on your blog
  • Advanced Tracking: with optional Addons

And you can do all this without knowing or understanding how to code, which can be tricky for small business owners.

Note: MonsterInsights used to be known as Google Analytics for WordPress by Yoast. WPBeginner’s founder, Syed Balkhi, acquired the plugin in 2016 and changed it to MonsterInsights. Now it’s part of their family of premium WordPress plugins.

To set up analytics with MonsterInsights, follow these simple step-by-step instructions.

Note: There is a free version and a paid version of MonsterInsights. For this guide, we’ll be using the paid version.

Step 1: Download and Install MonsterInsights

You can get the Google Analytics for WordPress by MonsterInsights download here if you haven’t already done so. Then save it to your computer and install and activate the plugin.

You can install the MonsterInsights plugin by navigating to Plugins » Add New from your WordPress dashboard. Then click Choose Now to find the plugin .zip file on your computer and click Install Now.

When you purchased your copy, you will have received a license key that you can view in your MonsterInsights account area.

Copy that key and add it to the blank License Key area in WordPress. Then click Verify.

install and activate the MonsterInsights plugin and verify your license key

Step 2: Connect MonsterInsights

Once your license is verified, scroll further down the page where you’ll see 2 options labeled:

  1. Connect MonsterInsights
  2. Launch Setup Wizard

For this step, you’ll need to click the Connect MonsterInsights option.

Connect MonsterInsights to install Google Analytics to WordPress

After this, you’ll go to another page where you can authenticate your Google account. Then you’ll see a message from MonsterInsights asking for permission to access your account.

To provide access, go ahead and click the Allow button.

Click allow button

On the next page, you can select the website you’d like to collect data for.

Complete the connection to add Google Analytics to WordPress

To complete the process, click on the Complete Connection button, and that’s it.

Step 3: View Your Google Analytics Reports in WordPress

Now you can check Google Analytics reports directly on your WordPress dashboard.

To do this, click on Insights » Reports from within the WordPress admin area. You’ll then see the reports right on your screen.

View your Google Analytics WordPress data with MonsterInsights

And if you scroll down your page, you can view more details, including your top referrals, top posts and pages, top countries, bounce rate, and more.

Now, there’s no more logging into other websites to view your stats. Instead, the information you need to track visitors and make informed decisions about your site is all on your dashboard.

For Google Analytics to start tracking your website visitors, you’ll need to add the code above to every page of your website. Here are some different methods to help you set up Google Analytics manually.

Method 2: Insert Headers and Footers Plugin

The following method isn’t as useful as MonsterInsights because you won’t be able to use advanced tracking and see your analytics data in your WordPress dashboard.

First, copy the analytics tracking code that you saved when setting up your analytics account.

Copy the google analytics tracking code

Then install and activate the Insert Headers and Footers plugin on your website.

After activating the plugin, navigate to Settings » Insert Headers and Footers from your WordPress dashboard. Then in the Scripts in Header section, paste your Google Analytics tracking code.

Paste your google analytics tracking code into the scripts in header section

Finally, click the Save button. Now you’ve successfully added Google Analytics to your website!

Method 3: Add Google Analytics With Google Tag Manager

Google Tag Manager is a tag management system (TMS) that lets you manage different tags on your website. It also helps you deploy different code types, like your Google Analytics tracking code, without having to edit your website.

To add Google Analytics with Google Tag Manager to your WordPress site, follow these simple steps.

Step 1: Create a Google Tag Manager Account

First, you need to sign up for Google Tag Manager and then create a new account by entering an Account Name.

New Google Tag Manager Account

Now move on to the Container Setup. Here enter your Container Name, which is your website, and select Web as your Target Platform.

Google Tag Manager container settings.

Click Create to continue.

Now click yes to agree to Google Tag Manager’s Terms of Service. Then you’ll receive the tracking codes to add to your website.

Step 2: Add the Tag Manager Snippet to Your Header

The next step is simple. Copy and paste the code snippet into your header.php file in WordPress.

To do this, follow the steps we explained in Method 1.

Step 3: Add a New Tag in Google Tag Manager

To get Google Analytics connected to Google Tag Manager, start by clicking New Tag.

Add a new tag in Google Tag Manager to add google analytics

You can rename your tag if you’d like to and click the Tag Configuration icon to choose your tag type.

add Google Analytics Universal Analytics to set it up in Google Tag  Manager

Then choose Google Analytics: Universal Analytics.

Choose a tag type

You’ll have to enter your Tracking ID, which we explained how to find earlier, and your Tracking Type.

For this example, let’s choose the Pageview tracking type.

Pageview tracking type

Now under the section labeled Triggering, click the icon to open up the settings.

For adding Google Analytics, you’ll need to choose the All Pages page view.

add google analytics to tag manger with triggering settings

Now click Save, and you’re done!

How Do I Add Google Analytics to WordPress Without Plugins?

This method is for users who are familiar with editing their site’s code. However, it’s an unreliable solution because you’ll lose the changes you make if you update your WordPress theme.

First, you’ll need to copy your analytics tracking code; then, you need to add the code to your theme files. There are 2 ways to do this, which we’ll highlight next.

But before you try these methods, you must make sure you’re using a WordPress child theme to make these changes. Otherwise, when you update your parent theme, you could overwrite your tracking info, resulting in your global site tag (gtag.js) being removed from your site.

1. Add the Analytics Code in Your header.php File

To do this, you need to find the header HTML section of your site. In WordPress, this is called your themes header.php file, and you can find it by going to Appearance » Theme Editor.

Then scroll through the files until you find the right one and click to open and edit it.

Paste your Google Analytics tracking code into the file right before the closing </head> bracket, as shown below.

Where to put google analytics code in wordpress? You can add Google Analytics to WordPress by adding the code to the header file.

Then click Update File, and you’re done!

2. Add the Tracking ID to the functions.php

Another way to set up Google Analytics in WordPress without a plugin is to use the functions file. This will add your tracking id to every page of your website.

To find where to place your Google Analytics tracking code, locate your theme’s functions.php file by navigating to Appearance » Editor from the WordPress dashboard.

Then scroll through your theme files until you locate the one labeled functions.php, which is your Theme Functions.

install Google Analytics to WordPress by adding it to theme functions file

Then add the following code snippet into the file using your tracking ID.

<?php add_action('wp_head', 'wpb_add_googleanalytics'); function wpb_add_googleanalytics() { ?>   // Paste your Google Analytics tracking code from Step 4 here   <?php } ?>

Click Update File when you’re finished, and Google Analytics should start working right away.

How to View Your Google Analytics Reports

Now that you know how to connect Google Analytics to WordPress, you can start checking your data.

However, it takes Google time to collect and report the information through the Google Analytics dashboard.

So wait for at least 48 hours before you take a look at the collected Google Analytics data.

Once the waiting period is over, you can check your Google Analytics data by going to Then, you can even get a glimpse of your real-time stats, which you can use as part of your SEO strategy.

Some of the information you can gather includes:

  • Demographics – The age and gender of your audience
  • Geographics – Visitor languages, locations, and time zone
  • Behavior – New vs. returning visitors, frequency, and engagement
  • Search Console – Learn what people are typing into Google to find your site

But if you’ve used the manual method, you won’t be able to see any stats in WordPress. For this, we suggest using method 1 to connect Google Analytics to WordPress with MonsterInsights.

That’s it!

If you liked this tutorial, you might want to check out our guide on how to put your WordPress site in maintenance mode so you can hide your site while making updates. And if you’d like to know how to add a contact form to WordPress, take a look at this tutorial.

And don’t forget to follow us on Twitter to see our latest blog posts.

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  1. Susan Darlene Cain says:

    Thanks, John, for a very thorough and helpful post.

    1. John Turner says:

      You’re welcome :)

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