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How To Add Google To WordPress The Easy Way

How to Set Up Google Analytics for WordPress Websites 

Do you want to set up Google Analytics for your WordPress website? Knowing why people visit your site and use your content is crucial for increasing your traffic and subscribers.

Analyzing your site’s statistics is the easiest way to learn more about your audience. The Google Analytics tool lets you do that for free.

This article will share why website analytics are important and how to set up Google Analytics in WordPress step-by-step.

What is Google Analytics, and How Does It Work?

Google Analytics is a free analytics solution that can track any type of website. It also offers a premium plan called Google Analytics 360 that starts from $12,500 per month and $150,000 per year.

Google Analytics 360 offers higher data limits, BigQuery integration, custom variables, service level agreement, and a dedicated support team. However, if you’re a small business, the free version of Google Analytics is more than suitable.

Learning about your website analytics is crucial for improving your website traffic. With more traffic, you can turn visitors into leads and subscribers, resulting in more revenue for your business.

By adding Google Analytics to WordPress, you can track the data you need to gain insights for growing your business. It also helps you know what to do next and which tactics to avoid when optimizing your site.

What Can be Tracked with Google Analytics?

With Google Analytics, you can collect metrics and statistics like:

  • Total number of website visitors
  • Where visitors come from
  • Which content is most popular
  • And much more

Here are several ways Google Analytics can help grow your business and improve your marketing strategy:

  • Learn More About Your Visitors: With Google Analytics for WordPress, you can collect crucial information about your website visitors. You can then personalize your marketing strategy to fit their needs and interests.
  • Understand How Visitors Engage with Your Content: By adding Google Analytics to WordPress, you can learn what people are doing on your site. For example, you can see the pages they visit, how long they stay, etc.
  • Learn How Visitors Find Your Site: Integrating Google Analytics with WordPress allows you to access tracking information about how visitors found your website. For instance, they may come from social media, Google search, or another website.
  • Problem Solve When Things Go Wrong: When you add Google Analytics to WordPress, all your site’s data is at your fingertips. So if you notice any issues with your traffic or sales, you can find them and fix them fast to reduce lost revenue.

In the end, Google Analytics gives you all the information you need to make the right decisions to grow your business, with advanced options to test and optimize your site.

We’ll explain how you can sign up for Google Analytics before showing you how to set up Google on your website.

How Do I Get Google Analytics?

Before you learn how to set up Google Analytics on your WordPress website, you need to sign up for a Google Analytics account. Follow the steps below to learn how.

Step 1: Visit the Google Analytics Homepage

First, go to the Google Analytics homepage to sign up.

You’ll then see a popup where you can use your Gmail credentials to sign in if you already have a Google account.

Sign up for Google Analytics

Otherwise, click the Create Account button to start a new account.

Next, you’ll see a welcome with an overview of what an analytics account can do for your business. Click the Set up for free button to get started.

Google Analytics welcome screen add google analytics to website

Step 2: Enter Your Account Details

The next screen asks you to enter an account name and choose your Account Data Sharing Settings. Click your preferred settings and click Next.

Google Analytics account data sharing settings

On the next screen, you can choose between adding:

  • Website
  • App
  • App and website

Choose the Website option and click Next.

Add a website to Google Analytics

Step 3: Enter Your Website Details

The next page is where you can create a Google Analytics property and enter the details for your sites, such as your property name, website URL, reporting time zone, and currency. You can track more than one website in Google’s analytics dashboard and pick a name appropriate for each site.

Enter your property details for Google Analytics

Then, toggle the “Create a Universal Analytics Property” option to the ‘On’ position.

Create a universal analytics property

You also need to click the checkbox next to the heading “Create a Universal Analytics property only.” Otherwise, you may face issues connecting to MonsterInsights, which we’ll show you how to do later.

Now click Next.

Next, you’ll have to accept and agree to Google’s terms and conditions. So click, I Accept to move on.

Step 4: Copy Your Google Analytics Tracking Code

After that, you’ll see a screen with your Google Analytics Tracking ID and tracking code. Go ahead and copy your tracking code, as you’ll need to add it to your website, depending on which method you use below.

Google analytics global site tag and tracking ID

It’s a good idea to leave this page open in your web browser, as you may need to refer to it once you’ve installed the Google Analytics code on your website.

Now that you’ve set up your Google Analytics account let’s look at how to add Google Analytics to your website.

How Do I Add Google Analytics to my WordPress Website?

There are several ways to add Google Analytics to your WordPress website. Below we’ll show you 5 different methods. The first method involves using a Google Analytics WordPress plugin, while the last is more difficult to achieve for beginners.

You’ll only need to use one of these methods to install Google Analytics in WordPress.

Method 1: Set Up Google Analytics in WordPress with MonsterInsights

MonsterInsights the best Google Analytics WordPress plugin

We’ll use a plugin to set up your tracking information for the first method. MonsterInsights is the best WordPress Google Analytics plugin and the easiest way to add Google Analytics to WordPress for beginners and experts.

MonsterInsights is super easy to use, and it only takes minutes to set up Google Analytics on your WordPress website. This powerful analytics plugin also has heaps of advantages over manual methods, including:

  • WordPress analytics reporting: Actionable website data and insights within the WordPress dashboard
  • eCommerce tracking: Set up tracking for WooCommerce, Easy Digital Downloads, LifterLMS, and MemberPress with 1 click
  • Affiliate tracking: Use Google Analytics reports in MonsterInsights to find out which affiliate links are getting the most clicks to maximize your revenue
  • Google AdSense tracking: Easily see who’s clicking your ads
  • Download monitoring: See how many downloads your files are getting with custom reports
  • Author stats: Find out traffic and engagement statistics for each author on your blog
  • Advanced Tracking: with optional Addons
  • Dual Tracking: Connect to Universal Analytics and Google Analytics 4 (GA4) simultaneously.

And you can do all this without knowing or understanding how to code, which can be tricky for small business owners.

Note: MonsterInsights used to be known as Google Analytics for WordPress by Yoast. WPBeginner’s founder, Syed Balkhi, acquired the plugin in 2016 and changed it to MonsterInsights. Now it’s part of their family of premium WordPress plugins.

Follow these simple step-by-step instructions to set up Google Analytics in WordPress with MonsterInsights.

Note: There is a free version and a paid version of MonsterInsights. For this guide, we’ll be using the paid version.

Step 1: Download and Install MonsterInsights

You can download the Google Analytics for WordPress by MonsterInsights here if you haven’t already done so. Then save it to your computer and install and activate the plugin.

Install the MonsterInsights plugin by navigating to Plugins » Add New from your WordPress dashboard. Then click Choose Now to find the plugin .zip file on your computer and Install Now.

When you purchase your copy, you will have received a license key that you can view in your MonsterInsights account area.

Copy that key and add it to WordPress’s blank License Key area. Then click Verify.

install and activate the MonsterInsights plugin and verify your license key

Step 2: Connect MonsterInsights

Once your license is verified, scroll further down the page where you’ll see 2 options labeled:

  1. Connect MonsterInsights
  2. Launch Setup Wizard

For this step, you’ll need to click the Connect MonsterInsights option.

Connect MonsterInsights to install Google Analytics to WordPress

After this, you’ll go to another page where you can authenticate your Google account. Then you’ll see a message from MonsterInsights asking permission to access your account.

To provide access, go ahead and click the Allow button.

Click allow button

You can select the website you want to collect data for on the next page from the dropdown menu.

Complete the connection to add Google Analytics to WordPress

To complete the process, click on the Complete Connection button, and that’s it.

If you have both a Universal Analytics property and a Google Analytics 4 (GA4) property, you can also set up dual tracking with MonsterInsights.

Go to the main Settings page, scroll down to Google Authentication, and find the Dual Tracking Profile box to set up dual tracking.

dual tracking monsterinsights

Enter your Universal Analytics Tracking ID or your GA4 Measurement ID, whichever one you didn’t authenticate in the setup wizard.

Step 3: View Your Google Analytics Reports in WordPress

Now you can check Google Analytics reports directly on your WordPress dashboard.

To do this, click on Insights » Reports from within the WordPress admin area. You’ll then see the reports right on your screen.

View your Google Analytics WordPress data with MonsterInsights

And if you scroll down your page, you can view more details, including your top referrals, top posts and pages, top countries, bounce rate, and more.

There’s no more logging into other websites to view your stats now. Instead, the information you need to track visitors and make informed decisions about your site is all on your dashboard.

For Google Analytics to start tracking your website visitors, you’ll need to add the code above to every website page. Here are some different methods to help you set up Google Analytics manually.

Method 2: Add Google Analytics to Website with Headers & Footers Plugin

The following method isn’t as useful as MonsterInsights because you can’t use advanced tracking and see your analytics data in your WordPress dashboard.

First, copy the analytics tracking code you saved when setting up your analytics account.

Copy the google analytics tracking code

Then install and activate the Insert Headers and Footers plugin on your website.

After activating the plugin, navigate to Settings » Insert Headers and Footers from your WordPress dashboard. Then in the Scripts in Header section, paste your Google Analytics tracking code.

Paste your google analytics tracking code into the scripts in header section

Finally, click the Save button. Now you’ve successfully added Google Analytics to your website!

Method 3: Set Up Google Analytics with Google Tag Manager

Google Tag Manager is a tag management system (TMS) that lets you manage different tags on your website. It also helps you deploy different code types, like your Google Analytics tracking code, without having to edit your website.

Follow these simple steps to add Google Analytics with Google Tag Manager to your WordPress site.

Step 1: Create a Google Tag Manager Account

First, you need to sign up for Google Tag Manager and create a new account by entering an Account Name.

New Google Tag Manager Account

Now move on to the Container Setup. Enter your Container Name and your website, and select Web as your Target Platform.

Google Tag Manager container settings.

Click Create to continue.

Now click yes to agree to Google Tag Manager’s Terms of Service. Then you’ll receive the tracking codes to add to your website.

Step 2: Add the Tag Manager Snippet to Your Header

The next step is simple. Copy and paste the code snippet into your header.php file in WordPress.

To do this, follow the steps we explained in Method 1.

Step 3: Add a New Tag in Google Tag Manager

To get Google Analytics connected to Google Tag Manager, start by clicking New Tag.

Add a new tag in Google Tag Manager to add google analytics

You can rename your tag if you’d like to, and click the Tag Configuration icon to choose your tag type.

add Google Analytics Universal Analytics to set it up in Google Tag  Manager

Then choose Google Analytics: Universal Analytics.

Choose a tag type

You’ll have to enter your Tracking ID, which we explained how to find earlier, and your Tracking Type.

For this example, let’s choose the Pageview tracking type.

Pageview tracking type

Now, click the icon under the Triggering section to open up the settings.

You’ll need to choose the All Pages page view for adding Google Analytics.

add google analytics to tag manger with triggering settings

Now click Save, and you’re done!

This method is for users familiar with editing their site’s code. However, it’s an unreliable solution because the tracking code goes in your WordPress theme header. You’ll lose the changes you make if you update your WordPress theme.

First, you’ll need to copy your analytics tracking code and add the code to your theme files. There are 2 ways to do this, which we’ll highlight next.

But before you try these methods, you must make sure you’re using a WordPress child theme to make these changes. Otherwise, when you update your parent theme, you could overwrite your tracking info, resulting in your global site tag (gtag.js) being removed from your site.

Method 4: Add the Analytics Code in Your header.php File

To do this, you need to find the header HTML section of your site. In WordPress, this is your themes header.php file; you can find it by going to Appearance » Theme Editor.

Then scroll through the files until you find the right one and click to open and edit it.

Paste your Google Analytics tracking code into the file right before the closing </head> bracket, as shown below.

Where to put google analytics code in wordpress? You can add Google Analytics to WordPress by adding the code to the header file.

Then click Update File, and you’re done!

Method 5: Add the Google Analytics Tracking ID to functions.php

Another way to set up Google Analytics in WordPress without a plugin is to use the functions file. This will add your tracking id to every page of your website.

To find where to place your Google Analytics tracking code, locate your theme’s functions.php file. You can find it by navigating to Appearance » Editor from the WordPress dashboard.

Then scroll through your theme files until you locate the one labeled functions.php, which is your Theme Functions.

install Google Analytics to WordPress by adding it to theme functions file

Then add the following code snippet into the file using your tracking ID.


add_action('wp_head', 'sp_add_googleanalytics');


sp_add_googleanalytics() { ?> 

// Paste your Google Analytics tracking code from Step 4 here 

<?php } ?>

Click Update File when you’re finished, and Google Analytics should start working immediately.

How to View Your Google Analytics Reports

Now that you know how to connect Google Analytics to WordPress, you can start checking your data.

However, it takes Google time to collect and report the information through the Google Analytics dashboard.

So wait for at least 48 hours before looking at the collected Google Analytics data.

Once the waiting period is over, you can check your Google Analytics data by going to Then, you can even get a glimpse of your real-time stats, which you can use as part of your SEO strategy.

Some of the information you can gather includes:

  • Demographics – The age and gender of your audience
  • Geographics – Visitor languages, locations, and time zone
  • Behavior – New vs. returning visitors, frequency, engagement, and conversions
  • Search Console – Learn what people are typing into Google to find your site

But if you’ve used the manual method, you won’t be able to see any stats in WordPress. We suggest using method 1 to connect Google Analytics to WordPress with MonsterInsights.

That’s it!

We hope this article helped you learn how to set up Google Analytics in WordPress easily.

If you liked this tutorial, you might want to check out our guide on how to put your WordPress site in maintenance mode so you can hide your site while making updates. And if you’d like to know how to add a contact form to WordPress, take a look at this tutorial.

Thanks for reading. Please follow us on YouTubeTwitter, and Facebook for more helpful content to grow your business.


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