Are you looking to start a newsletter for your business and want to find an email newsletter service? Email marketing is the best way to connect with your audience, build strong relationships, and turn them into paying customers.
Finding the best email newsletter software with all the features you need is essential for your success. And while each email marketing platform has a ton of features, choosing one might feel overwhelming.
But don’t worry. In this article, we compare the best email newsletter services for you, so you can engage with your visitors and grow your business.
| Rank | Email Newsletter Service | Best For | Pricing (Starting) |
|---|---|---|---|
| 🥇 | Constant Contact | Beginners, Small Businesses | $12/month |
| 🥈 | Brevo (Sendinblue) | Budget-minded, SMS Marketing | $25/month |
| 🥉 | HubSpot | Advanced automation, CRM | $45/month |
| 4 | Drip | E-commerce | $39/month |
| 5 | ConvertKit | Creators | $9/month |
| 6 | Moosend | Budget-minded | $9/month |
| 7 | AWeber | Robust Automation | $16.15/month |
| 8 | Mailchimp | Beginners | $9.99/month |
| 9 | GetResponse | All-in-One Marketing | $15.58/month |
| 10 | MailerLite | Budget-minded | $10/month |
Choosing the Best Email Newsletter Service
Finding the right email marketing software is crucial to working out what works best for your business. That said, just because one email marketing solution is popular doesn’t mean it’s the right fit for you.
Comparing one service to another is sure to be an overwhelming task, so we’ve done the hard work and detailed the critical aspects of an email marketing service to look out for.
When choosing the best email newsletter service, look for the following essential things:
- Easy to use: If an email marketing service isn’t easy enough for you to use, you won’t be able to achieve the results you need for your business. At the same time, the service you choose should have good customer support for when you need it.
- Automation features: All the best software on the market offers solutions to automate your email marketing campaigns. Look at the automation offered by each provider and work out which suits your needs best.
- Different Industries: Some email services are geared towards specific industries. For example, Keap is aimed at marketing and sales, while ConvertKit is best for publishers. If a service isn’t aimed at your particular industry, you’ll need to find a solution that’s a better fit for your business.
- Overall price: Naturally, you’ll have a budget you need to stick to, so check the pricing for each service carefully before making a decision.
Now that you know what to look for, let’s compare the best email newsletter services for your business.
10 Best Email Newsletter Service Providers
1. Constant Contact
Best Overall Email Newsletter Service
Constant Contact is an excellent email newsletter service for small businesses. It’s super-easy to use and suitable for all industries. So even if you’re a freelancer looking to secure new clients or a fashion retailer who wants to sell more products, it’s got everything you need to grow and improve your business.
You could even be a blogger looking to get your first 1,000 subscribers. Even so, this platform has everything you need.
With over 100 professionally designed email templates and sign-up forms, it’s easy to get started quickly. And the intuitive drag-and-drop email builder helps you build your newsletter in a matter of minutes.
My Experience with Constant Contact:
- Ease of Use: Constant Contact shines in this area, making it a great choice for those new to email marketing.
- Automations: While not as robust as some other platforms, Constant Contact’s automation features are sufficient for basic email sequences and triggers.
- Integrations: The platform integrates well with popular tools like WordPress and Shopify, and the Zapier integration opens up a world of possibilities.
- Analytics: Constant Contact’s analytics are straightforward and easy to understand, providing the essential data I need to track my campaigns’ performance.
Pricing: You won’t need a credit card to give Constant Contact’s 60-day free trial a go. And if you’re happy with the service, the plans start at $12 per month.
You can see some of the best Constant Contact integrations here.
2. Brevo (Sendinblue)
Best Email Newsletter Service for Simplicity
Brevo, formerly Sendinblue, is both an email marketing service and SMS software created with simplicity and ease of use in mind. It offers everything you need to develop actionable email newsletters without getting weighed down by complicated settings.
Use any of the free responsive newsletter templates to build your emails and customize them with the drag-and-drop email builder. You can also access the HTML editor to tweak your custom design and create custom fields for your email.
My Experience with Brevo:
- Ease of Use: Brevo is another user-friendly platform that’s easy to pick up and start using right away.
- Automations: Brevo’s automation capabilities are more advanced than Constant Contact, with options for lead scoring and website tracking.
- Integrations: I’ve found the integrations to be solid, with support for popular e-commerce platforms and other marketing tools.
- Analytics: While the analytics are comprehensive, I found the interface to be a bit less intuitive compared to other platforms.
Pricing: Brevo has a free plan that provides unlimited storage for your contacts and 300 emails per day. This is ideal for giving the service a try to see if it’s the best solution for your business.
Then, to give it a go, the plans start at $25 per month.
3. HubSpot
Best for CRM for Email Marketing
HubSpot combines the power of email marketing with CRM software so that you can create more personalized one-off email newsletters or automatic sequences.
To grow your newsletter lists, HubSpot offers a drag-and-drop builder to help you create optin forms or popups. You can even add live chat and chatbots to grow your email list with conversational chat.
No matter how people join your newsletter lists, HubSpot will save their details to the integrated CRM, where you can divide your contacts up into as many segments as needed and easily send them emails.
My Experience with HubSpot:
- Ease of Use: HubSpot’s learning curve is steeper than Constant Contact or Brevo, but the email editor is intuitive and the platform offers extensive documentation and support.
- Automations: Its automation capabilities are top-notch, allowing you to create complex workflows and personalized customer journeys.
- Integrations: HubSpot integrates seamlessly with its suite of marketing, sales, and service tools, making it a great option for businesses already using HubSpot’s CRM.
- Analytics: The analytics are comprehensive and provide valuable insights into every aspect of your email campaigns.
Pricing: HubSpot’s free plan lets you send up to 2,000 emails per month for free with no credit card required. After that, paid plans, including live chat and forms, start at $45 per month.
4. Drip
Best Email Newsletter Service for eCommerce
Drip is the best email automation service for a variety of industries and business types. Bloggers, solopreneurs, eCommerce site owners, and marketers can use the platform to spark conversations with their audience.
More than a simple email newsletter service, Drip lets you have more in-depth conversations with your customers at the right time by understanding the intent behind their purchases and their behavior.
Plus, you can use the automated customer workflow to send SMS messages, show Facebook ads, and much more.
My Experience with Drip:
- Ease of Use: While powerful, Drip’s interface can be overwhelming for beginners. The learning curve is steeper compared to other platforms.
- Automations: Drip’s automation capabilities are top-notch, allowing for complex workflows based on user behavior, purchase history, and other custom events.
- Integrations: Drip integrates seamlessly with major e-commerce platforms like Shopify and WooCommerce, making it a great choice for online stores.
- Analytics: The platform offers in-depth analytics to track customer journeys and measure the ROI of your email campaigns.
Pricing: Drip is available to try for free if your list has 100 or fewer subscribers. If your list is larger than that or requires unlimited emails, plans start at $39 per month.
5. ConvertKit
Best Email Provider for Bloggers
ConvertKit is the ultimate email newsletter software for bloggers and publishers, and it was designed specifically for creators like podcasters, YouTubers, bloggers, and so on. Regardless of your goals, ConvertKit aims to make email marketing as easy as possible, so you can achieve the success you desire for your brand.
With ConvertKit, you can choose from various customizable templates to create newsletters, signup forms, landing pages, and more. The visual automation builder guides you through creating automated email funnels to help move customers through the value journey.
My Experience with ConvertKit:
- Ease of Use: ConvertKit is designed with creators in mind, offering a clean, intuitive interface that’s easy to navigate.
- Automations: The visual automation builder makes it easy to create complex email sequences without needing technical expertise.
- Integrations: ConvertKit integrates with popular blogging and website platforms, making it easy to connect your email list with your content.
- Analytics: The analytics are straightforward and focus on the metrics that matter most to creators, such as subscriber growth and engagement.
Pricing: ConvertKit has a 14-day free trial, so you can try it before committing to any of their plans. After that, plans start from $9 per month.
6. Moosend
Best Email Marketing Service for Affordability
Moosend is a super-affordable and easy-to-use email newsletter service. With Moosend, even beginners can create beautiful emails with its drag-and-drop newsletter editor and over 40 free and responsive email newsletter templates.
Aside from basic email marketing features, Moosend also comes with powerful email marketing automation, landing pages, email subscription forms, and more.
For eCommerce businesses, you can take advantage of next-level personalization features like AI-powered product recommendations. This lets you send smart product recommendations based on subscribers’ previously viewed products and purchases.
My Experience with Moosend:
- Ease of Use: Moosend is user-friendly, with a simple interface and a drag-and-drop editor that makes creating emails a breeze.
- Automations: While not as advanced as Drip or HubSpot, Moosend offers solid automation features like abandoned cart emails and welcome sequences.
- Integrations: Moosend integrates with popular e-commerce platforms, CRM systems, and other marketing tools.
- Analytics: The platform provides detailed analytics, including heatmaps and A/B testing capabilities, to help you optimize your campaigns.
Pricing: Moosend offers a free plan that you can try for 30 days, although you won’t be able to send transactional emails. After that, pricing starts at $9 per month for the Pro plan.
7. AWeber
Popular Email Marketing Tool for Small Business
AWeber is among the most popular email newsletter services around, and it comes with all the tools you need to send newsletters from your business and connect with your audience. It comes with plenty of pre-built email newsletter templates, and its drag-and-drop email builder makes it easy to create successful campaigns.
With a few clicks, you can even integrate AWeber with WordPress, your landing page builder, and email opt-in forms. Then you can set up automated email sequences to secure more sales.
My Experience with AWeber:
- Ease of Use: AWeber’s interface is straightforward, and the drag-and-drop editor is easy to use. However, some users might find the design a bit dated.
- Automations: AWeber offers a wide range of automation options, including tags, triggers, and complex workflows.
- Integrations: AWeber integrates with many popular platforms, including WordPress, Shopify, and Facebook.
- Analytics: The platform provides detailed reports on email performance, subscriber engagement, and list growth.
Pricing: AWeber has a 30-day free trial, so you can test out its features without spending a dime. Then if it’s the right solution for you, plans start at $12.50 per month.
8. MailChimp
Popular Email Newsletter Service for Beginners
MailChimp is another popular email newsletter software used by thousands of businesses, from bloggers to marketers and retailers. But MailChimp isn’t merely an email newsletter service provider; it also comes with everything you need to convert website visitors into subscribers and paying customers.
Connecting your website to MailChimp is super simple, and you can also integrate with hundreds of apps you already use for your business. You can easily use their beautiful landing pages, signup forms, and Facebook ad templates to convert your visitors.
View all your data in one place in the MailChimp dashboard, so you can get real-time statistics and monitor your email return on investment with in-depth revenue reports.
My Experience with MailChimp:
- Ease of Use: Mailchimp’s drag-and-drop editor is user-friendly, and the platform offers a wide variety of templates to choose from.
- Automations: Mailchimp’s automation features are decent, but the interface can be a bit confusing compared to other platforms.
- Integrations: Mailchimp integrates with hundreds of apps and platforms, making it easy to connect with your existing tools.
- Analytics: The platform provides basic reporting on email performance and audience demographics.
Pricing: MailChimp offers a free service for users with lists of up to 2,000 contacts, so you can get to grips with the platform. After that, plans begin at $10 per month based on the number of subscribers.
Related: How to Create a Mailchimp Landing Page in WordPress, and Best Mailchimp Integrations for WordPress.
9. GetResponse
Top Email Newsletter Service for Marketing
GetResponse is an email marketing tool that is super-popular with many businesses and easy to get to grips with. Its user interface is modern and streamlined, simplifying the email marketing process for beginners with no previous experience.
The drag-and-drop email builder makes crafting your email campaigns effortless. Plus, you can segment contacts to send emails to the right people at the correct times. That improves the chances of those people converting to paying customers.
My Experience with GetResponse:
- Ease of Use: GetResponse’s interface is modern and intuitive, with a drag-and-drop editor that makes creating emails easy.
- Automations: The platform offers a wide range of automation workflows, including abandoned cart emails, welcome sequences, and lead nurturing campaigns.
- Integrations: GetResponse integrates with popular e-commerce platforms, CRM systems, and other marketing tools.
- Analytics: The platform provides detailed analytics on email performance, subscriber behavior, and conversion tracking.
Pricing: GetResponse has a 30-day free trial to help you get used to using the platform. After your trial, plans begin at $15 per month.
10. MailerLite
Popular Drag-and-Drop Email Newsletter Platform
MailerLite is the ideal email newsletter service for businesses on a strict budget. And its user-friendly platform is simple to use for marketers of all abilities, regardless of prior experience. With the drag and drop email builder, you can also create popup forms and landing pages, all while connecting easily with your WordPress website.
Getting started with MailerLite requires zero coding experience. Just choose from one of the free newsletter templates and customize your email from there. The double opt-in feature helps you secure subscriber consent and reduces the number of spam contacts on your list.
My Experience with MailerLite:
- Ease of Use: MailerLite is intuitive and user-friendly, with a clean interface and a drag-and-drop editor that makes creating emails a breeze.
- Automations: MailerLite offers a good range of automation workflows, including welcome emails, RSS campaigns, and abandoned cart reminders.
- Integrations: The platform integrates with popular website builders, e-commerce platforms, and other marketing tools.
- Analytics: MailerLite provides detailed reports on email performance, subscriber engagement, and click maps.
Pricing: MailerLite is free for businesses with lists of 1,000 contacts, and less than 1200 email sends per month. Then paid plans begin at $9 per month, increasing as your contacts increase.
Which Is the Best Email Newsletter Service?
The best email newsletter software depends on the needs of your business. That said, here are our conclusions when comparing the email marketing services above.
Constant Contact is the best newsletter software out of all the solutions in this article. It’s easy for complete beginners to use, has a lengthy free trial, and powerful automation features that all business types can use.
However, suppose you’re looking for the most affordable email newsletter service. In that case, HubSpot is a reliable option that includes all the tools you need to send personalized emails for free.
Tips To Get Email Subscribers Faster
After choosing an email marketing service for your business, you’ll probably want to start getting more email subscribers.
One tool we use on SeedProd is OptinMonster. It’s a powerful lead generation and conversion optimization toolkit that helps turn abandoning website visitors into email subscribers and customers.
You can integrate OptinMonster with almost all of the email services in this list and many more. From there, you can use its powerful campaign builder to create exit popups, floating bars, and more to boost subscribers.
Aside from OptinMonster, you can also use the following tools to grow your email list:
- WPForms – Use the best form builder plugin to create contact forms, survey forms, and more.
- SeedProd – Integrate SeedProd with your marketing service to create high-converting landing pages without code.
- RafflePress – With RafflePress, you grow your email list by running viral giveaway contests in WordPress.
Frequently Asked Questions
What Is Email Marketing and Why Does It Matter?
Email marketing is an ideal way to get your message straight to the people that matter most to your business. You could be an eCommerce business trying to generate more leads by emailing your customers or a blogger sending your latest content to your readers.
Regardless of your industry, email marketing gets your message right into the inboxes of the people you want to see it. Furthermore, email marketing lets you connect with your audience after they’ve left your website.
Here are a few more reasons to give email marketing a try:
- Returning site visitors: The majority of people visiting and abandoning your website will never come back. When you build an email list and create emails, you can contact those people and send relevant content that draws them back to your site.
- Loyal followers: People who return to your website are more likely to become customers than first-time visitors.
- Increased revenue: Visitors who make a purchase resulting from email marketing outperform those who do so through search and social traffic. So email marketing is crucial for increasing sales.
If you hire a designer, prices can range from around $50 for a simple design to over $1000 for complex ones. Additionally, you might have costs for content writing or image sourcing
That’s it!
In this article, we’ve compared the best email newsletter services available today to connect with your audience and grow your business. But if you’d like a refresher on the benefits of building an email list, take a look at this article and learn how to create one today.
You might also like the following guides on what integrations the most popular email marketing services have:
- Useful ActiveCampaign Integrations for WordPress
- Powerful Constant Contact Integrations for WordPress
- Mailchimp WordPress Integrations to Power Your Email List
- Best AWeber Integrations for Successful WordPress Sites
- “Must Have” Drip Integrations for WordPress to Boost Leads
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