Step by Step Guide to Creating a Podcast with WordPress

Posted by Stacey Corrin on March 25, 2020

Do you want to know how to start a podcast? And do you want to learn the best process for getting started? It’s scary starting up your very first podcast. There’s so much to learn and understand. But don’t worry.

In this article, we’ll walk you through every aspect of how to start a podcast with WordPress.

If you want to jump straight into the steps, click any of the options below:

  1. Create a podcast website
  2. Set up a media hosting service
  3. Choose the best equipment
  4. Plan your first few episodes
  5. Record your first episode
  6. Publish your podcast with WordPress
  7. Upload files to your media hosting service
  8. Add your first podcast to WordPress
  9. Distribute it on iTunes

Let’s get started.

What is a Podcast and How Do Podcasts Work?

A podcast is a series of episodic audio files people can download and listen to. So it’s pretty much like a talk show but users can listen to podcasts on demand. 

Many people start podcasts for the following reasons:

  • As a way to share in-depth knowledge they have on a particular subject
  • To use it as an inbound marketing channel for their business.
  • As a way to build their personal brand.
  • Or to simply entertain people.

But how do podcasts work?

For podcasts to work you need an audio file and feed users can subscribe to. This helps them stay updated with the latest episode releases, so they can download them when they’re published.

Many podcasters use WordPress as their chosen website platform. Mostly because it has a built-in RSS feed system for blog posts.

But you can also connect your podcast to listening apps like iTunes, Stitcher, and Spotify to make it easier for millions of people to subscribe (more on that later).

Now you know what a podcast is and how they work in the wild, let’s move on to figuring out how to find the perfect topic for yours.

Defining a Niche for Your Podcast

define your podcasting niche

Podcasts are super-popular and there’s a ton out there on a wide range of topics. That’s why when starting your podcast, you need to define your niche to help you stand out from the crowd and compete for listeners.

To find the perfect niche and topic for your podcast, ask yourself the following questions:

  • Who is the podcast for?
  • What topics will you discuss?
  • How is your podcast different?
  • Will you interview any guests?
  • Will you have an extra podcasting host?

With the answers to these questions, start brainstorming your topic ideas and narrow them down to more specific areas.

For example, if your podcast is about personal development, you can narrow it down to topics like productivity, leadership, or motivation. Doing this exercise will help you plan your episodes later to maintain your focus.

But you might be thinking you can’t compete with podcasts on a similar topic. Don’t worry. It might sound cliche but just be you.

If this is a subject you have plenty of knowledge on, you can use your unique insights, voice, and perspective to stand out. After all, being authentic to yourself helps people relate to you better.

Once you know what you’ll talk about in your episodes, it’s time to start getting set up.

Key Steps on How to Start a Podcast

To start a professional podcast you’ll need a few things to make the process as smooth as possible.

Here are the key essentials to get started:

  • Website – For people to learn more about you and your podcast.
  • Equipment – To record your podcast episodes.
  • Publishing tools – So you can publish your podcast online and grow your subscribers.

How about we walk through the entire process from start to finish, so you know exactly what to do at each step.

Step 1: Create a Podcast Website

The first step is the most important one. And that’s choosing a website host and creating your podcast website.

As we mentioned earlier, WordPress is a popular choice because of the RSS feed features. But it also gives you complete control over your site through the use of WordPress plugins to extend its functionality and WordPress themes to easily design your site.

Even better WordPress.org (the self-hosted version) lets you build a podcast website for free and without any restrictions. This means you can make money from your podcasts and use affiliate links, something you’re not able to do with WordPress.com (the hosted version).

And if you’re curious, you can learn about the difference between WordPress.org vs WordPress.com here.

Essentially WordPress is free for everyone to use. All you need to pay for is a domain name and website hosting.

A domain name is your website’s online address. And this is where people can visit you by typing it into their address bar. For example, our domain name is seedprod.com.

On the other hand, hosting is more like an online house for your website.  And it’s where all your files, images, and databases are stored.

The cost of hosting can vary, but the typical price is around $7.99 per month. While for your domain name, it can cost as little as $14.99 per year.

Now we understand this might be a lot to take in all at once. That’s why we suggest using Bluehost to host your website.

bluehost

Bluehost is an official WordPress recommended hosting provider, and one of the biggest ones in the world. They also offer domain name registration, so you can get your domain, hosting, and WordPress website setup all in one place.

Once you’ve signed up for Bluehost, follow these step-by-step instructions for how to start a WordPress blog.

But if you’d rather use a different host, you can check out these other suggestions for the best hosting solutions for WordPress alongside this guide for installing WordPress.

Step 2: Set Up Your Podcast Media Hosting Service

For the next step, you need to find a good media hosting service. This is because podcast audio files are pretty big and use a lot of server resources, making your site slower.

To prevent this, you can use a media hosting platform for podcasts such as Blubrry or Anchor.fm.

For this guide we’ll be using Blurbrry for the following reasons:

  • It’s optimized for WordPress podcasting by using a plugin to easily manage podcasts right from your WordPress site.
  • There’s a huge WordPress podcasting community behind it with a forum for you to learn and ask questions.
  • It comes with a suite of powerful tools like iTunes optimization, media artwork management, and SEO tools.
  • Their content delivery network helps you serve podcasts faster and more reliably.
  • The podcast directory helps you spread the word.

Then when you’ve secured your media hosting platform, it’s time to talk about the type of equipment you need.

Step 3: Choose Your Podcasting Equipment

So what equipment do you need to start a podcast? It’s an important question and you’ll get a ton of different answers based on who you ask.

That’s why we recommend starting with a good microphone. If you use your computer’s built-in microphone the audio quality will sound terrible. And this can even deter users from listening to future episodes.

Instead, choose a microphone that offers good sound quality and easy setup. Here are a few popular choices:

MicrophoneRatingProsConsCurrent Price
Samson GoBest bang for your buck– Portable- Simple construction– Can accidentally switch recording modes$39
Blu YetiMost versatile– 4 recording patterns- Good quality build- XLR interface– Cumbersome$118
HyperX QuadCastBest USB microphones– Easy to operate- Muting notification- Good build quality– Boosts sibilants$134
Blue EmberBest studio mic– Off-axis rejection- Portable for XLR- Versatile– Requires 48V phantom power- Needs a pop filter$99

To go alongside your microphone, you’ll probably need a microphone arm, shock mount, pop filter, and headphones to make your setup more efficient.

Once you’ve gathered all your podcasting equipment, you can move onto the next step, which is planning out your podcast episodes.

Step 4: Plan Your First Episodes

Write your podcast script

Before you start recording your podcast, you need to carefully plan out each episode. This is so you know exactly what you’ll talk about, how long they’ll be and what else you need to include.

There are a few important things you’ll need to consider such as:

1. Your Episode Content

What will your first couple of episodes be about? On a fresh piece of paper or a new document, outline the key talking points.

Then flesh each point out into more detail. This will help you write your script which we’ll discuss a little later.

2. How Long Each Episode Will Be

Podcast lengths can vary from short 20-minute episodes to full hour-long sessions. How long yours is, depends on the content you include and the audience you’re targeting.

There aren’t any hard or strict rules for how long your episodes should run. But a good rule of thumb is don’t cut quality content down to fit a certain length. And don’t drag out an episode to make it longer.

3. What Other Media You’ll Include

The best podcasts include audio for the intros, playing softly in the background, and to add dramatic effects to points you make. Audio also adds interest and depth to a podcast that might otherwise feel a little too bland.

There’s a wealth of license-free music available online you can use. Just make sure you review all the license details before using them in your podcasts.

Here are a few places you can download free audio tracks:

4. Your Script and Storyboard

We mentioned before why it’s important to create a detailed outline for your podcast topic. But without a script or storyboard, you won’t know how that information will flow together.

Putting together a podcast script keeps your episodes focused. Plus it’ll help you sound more professional with each talking point, flowing seamlessly into the next.

Now you can, of course, go off-script at times. You’re only human and personal touches like that make you easier to relate to. But having a script will ultimately result in better quality content.

After all that planning, you’re ready to start recording your first episode. Let’s find out how.

Step 5: Record Your First Podcast Episode

To record your first podcast episode you’ll need some recording software to record and edit audio files.

Audacity

The best and most popular podcasting recording and audio editing software is Audacity. It’s free, open-source and cross-platform meaning you can get professional sounding recordings.

Go ahead and install Audacity on your computer. Then open it and create a new project by choosing File » New from the menu bar.

When using Audacity you can also import music to play in the background while you record. To do this, click File » Import.

Then to start recording your voice, click the red record button. Now you can start recording your podcast.

We’ve also put together a quick video for how to record with audacity below.

And if you’d like even more information on using Audacity geared towards new podcasters, they’ve put together a pretty detailed wiki.

When the podcast is recorded, you’ll then need to export it. Exporting it in an MP3 format is the popular choice due to its small file size and superior quality.

And because most podcasts are run in a series, you should be smart about how you name the files too. A good way to do this is to use the episode number in your file name.

If we were to start a podcast in WordPress, we’d likely name our files like this:

  • SP001.mp3
  • SP002.mp3
  • SP003.mp3

Then you can save all your files in a new folder on your computer, dedicated to your podcast episode recordings.

Step 6: Publish Your Podcast with WordPress

Once you’ve recorded a few episodes, you’re ready to learn how to publish a podcast with WordPress. So go ahead and log into the admin area of your WordPress website.

Blubrry

Then download and install the Blubrry PowerPress Podcasting plugin which is free to download from the WordPress repository. For help learning how to install a WordPress plugin, check out this tutorial.

Once you’ve installed the plugin, there’ll be a PowerPress icon in your WordPress admin menu. And if you’re using Blubrry to host your podcasting files, you’ll need to configure it to link your account and WordPress site.

So click PowerPress » Settings to view the settings screen and click the blue button to link your account.

Link your PowerPress account

This will bring up a popup for you to enter your username and password to access your Blubrry statistics and hosting services.

Enter your login details

Then go ahead and fill in the rest of the information on the settings page. This includes your feed information, show details and iTunes details which you can access in the Apple tab (we’ll discuss this later).

And when you’re happy click Save Changes. Your site is now ready to publish podcasts.

Step 7: Upload Media Files to Your Hosting Service

Now before you jump ahead and publish your podcast, you should upload the audio file to your media hosting service. In this case, that’s Blubrry.

So log in to your Blubrry dashboard and click Upload New Media Files.

Blubrry podcast dashboard

Then you’ll be sent to another page where you should click the Upload New Media button to upload your podcast files.

Once you’ve completed this step, you can move on to using them on your WordPress site.

Step 8: Add Your First Podcast to WordPress

To add your first podcast to WordPress, first sign up for a Fusebox account. This lets you download and install their smart podcast player plugin and to display your podcasts beautifully in WordPress.

Fusebox

The free version of Fusebox provides you with the following benefits:

  • Sitewide sticky podcast player
  • Mobile-friendly design
  • Light and dark theme
  • Smart show notes tool

Whereas if you upgrade to the pro version you can access email capture support, customization features, social media sharing, downloadable MP3s, and more. Even better, it only costs $8 per month billed annually.

Once you’ve installed and activated the plugin, head to Settings » Fusebox Player.

And if you have the paid version, go ahead and enter your license key.

Fusebox license key

Then click on the Player Defaults tab to configure the podcast settings.

Fusebox player defaults

Here you’ll need to enter your podcast feed, iTunes subscription link, and the show’s name and artist. Don’t worry if you haven’t submitted your podcast to iTunes yet. You can always come back to this step later.

There’s also a range of design customization settings in Fusebox. Here you can change the highlight color, backgrounds, and button styles.

Fusebox player styles

Once you’re happy with those settings, click Save Changes.

Disable the PowerPress Podcast Player

Because you’re using the superior Fusebox player for displaying your podcasts, you’re not going to need the built-in PowerPress player.

You can deactivate this player by heading to PowerPress » Settings and click the Website tab.

Here you’ll need to click the Disable PowerPress Media Player option. 

Disable the PowerPress player

Then click Save Changes.

Adding Your Podcast to a WordPress Post

Now that’s in order, you can publish your podcast in a new WordPress post. To do this go to Posts » Add New.

Then under the Category heading on the right-hand side, give your podcast a category. It’s worth doing this to keep your podcast episodes separate from the rest of your site content.

Set a podcast category

Then scroll to the bottom of the WordPress editor where it says Podcast Episode. From here you can paste the URL of your podcast (for non Blubrry users) or select a file from your Blubrry account. 

Add your podcast file

Once you’ve done that click the plus icon to add a new content block to your post.

If you search for “Fusebox” in the search box, you’ll see the option to add the Fusebox Track player. Click this to insert it into your post.

Fusebox track player

This adds Fusebox as a shortcode so you can display individual podcast episodes. You can configure the shortcode by clicking Edit Shortcode under the Shortcode Builder heading on the right-hand side.

Track player shortcode settings

Then enter the URL for your podcast episode. You can use the media file URL supplied by Blubrry earlier for this. When you’ve done that click Build Shortcode and the shortcode will appear in the editor.

Now all you have to do is hit Publish. And when you view the live post, you’ll see your podcast displayed beautifully on your site.

Fusebox podcast player

Great work!

Step 9: Distribute Your Podcast on iTunes

Now your podcast is set up on WordPress, you’re going to want to distribute it on social listening apps like iTunes. This will help you get more subscribers and increase your listeners.

iTunes podcast connect

To submit your podcast to head to iTunes Connect. Then enter the URL of your podcast feed into the URL feed box and click Validate.

Apple with then provide a preview of your podcast information including a view of the cover art you submitted. If it all looks okay, click Submit.

You might need to wait a while until Apple sends a confirmation email. But once you have that, you’re all set to start distributing and promoting your podcast.

And that’s it!

You now know how to start a podcast with WordPress, and have all the steps here for you to look back over and refresh your memory.

And if you’d like to turn your website into a members-only site with exclusive podcast episodes, check out our showcase of the best WordPress membership plugins.

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