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How to Create a Mailchimp Landing Page in WordPress

How to Create a Mailchimp Landing Page in WordPress 

Written By: author image Stacey Corrin
author image Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the co-founder of SeedProd. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Do you want to create a Mailchimp landing page?

If Mailchimp is your email marketing provider, the easiest way to increase signups is to create a landing page. Yet, building this type of page in WordPress is often a challenge if you’ve never made one before.

So in this Mailchimp landing page tutorial, we’ll show you how to create a Mailchimp landing page in WordPress the easy way, with no coding or design skills needed.

Before we start, what exactly is a Mailchimp?

What Is Mailchimp?

Mailchimp is a marketing automation platform and email marketing service. It’s an all-in-one tool that helps businesses and online stores manage their email lists, create custom email newsletters, and automate marketing campaigns.

Mailchimp includes the following powerful features for agencies, freelancers, and businesses of any size:

  • Marketing CRM with tags, segmentation, contact profiles, and more.
  • Audience insights with predicted demographics, customer lifetime value, lookalike audience finder, etc.
  • Behavioral targeting, such as campaign engagement, purchase behavior, and audience trigger event-based emails.
  • Prebuilt email templates with the creative assistant.
  • Marketing channels including email, social media posting and scheduling, popup forms, and ads.
  • Automation with the customer journey builder.
  • Transactional API.

As a result, you can use Mailchimp to manage all communication between your brand and target audience.

What Is a Mailchimp Landing Page?

A Mailchimp landing page is designed to increase subscribers to your Mailchimp email list and grow your audience to drive more sales. Unlike other pages on your WordPress website, your landing page has only a single goal – to convert visitors into email subscribers and grow your list.

Most landing pages include an incentive to encourage visitors to sign up, like an ebook, checklist, or other free downloads. This is the bait used to obtain a user’s email address in your signup forms.

After, you can use Mailchimp’s email marketing tools to send personalized emails, transactional emails, or even product updates to your list and convert them into paying customers.

Check out these landing page best practices for tips on getting started.

So how do you create a landing page for your Mailchimp email list? Let’s find out!

How Do I Create a Mailchimp Landing Page in WordPress?

The easiest way to create a Mailchimp landing page in WordPress is by using a drag-and-drop page builder like SeedProd. This will give you complete control over the design, customization, and URL without writing code or hiring a developer.

Mailchimp has a powerful suite of email marketing solutions, including the option to create a landing page. So you might think heading straight to the Mailchimp page builder is the best logical next step.

Yet, there are some drawbacks to taking this approach.

When you make a landing page in Mailchimp, the page is hosted within Mailchimp’s platforms, NOT your WordPress website. This means that if anything goes wrong with Mailchimps’ servers, you’ll lose control over your landing page.

What’s more, you can’t use a custom domain name for your Mailchimp page unless you upgrade to one of their paid plans.

Instead, your landing page URL might look something like this:

Which doesn’t provide a professional first impression.

Luckily there’s an alternative to Mailchimp’s built-in landing page service that is both professional-looking, easy to use, and gives you complete control over your page: SeedProd.

SeedProd Drag and Drop WordPress website builder

SeedProd is the best drag-and-drop landing page builder for WordPress. It lets you create any type of landing page right inside WordPress, with no coding required.

Every page you build with SeedProd is hosted on your WordPress site, giving you complete control over your landing page URL, content, settings, and more.

With tons of stunning landing page templates, getting your page looking the way you want is a breeze. And because the page editor is drag and drop, you won’t need to hire a developer.

SeedProd also includes a powerful coming soon page and maintenance modes. This allows you to hide the nuts and bolts of your development/update process while showing a user-friendly notice to visitors.

More importantly, SeedProd integrates seamlessly with Mailchimp. With just a few clicks, you can connect your Mailchimp email list and start collecting leads instantly.

Plus, unlike other landing page plugins, SeedProd is lightweight and lightning-fast. As a result, it won’t slow down your website.

In the tutorial below, we’ll show you how to create a landing page for Mailchimp with SeedProd.

Step 1. Install and Activate the SeedProd Landing Page Plugin

First, click here to get started with SeedProd and download the plugin to your computer. Then install and activate the plugin on your WordPress website.

If you need help with this step, you can follow these instructions to install a WordPress plugin.

After installing and activating SeedProd, you’ll see a welcome screen asking you to enter your license key.

Log in to your SeedProd Account and click the View License Key, Details, and Downloads link to find your license.

copy your seedprod license key

From there, copy your license key.

You can then paste your key in the field provided on your WordPress site.

Activate the seedprod maintenance mode plugin

Once you’ve done that, scroll a little way down the screen and click the Create Your First Page button.

Create your first seedprod landing page

Step 2. Create a New Landing Page with SeedProd

The next screen is your SeedProd landing page overview. Along the top of the screen are the different page modes you can activate in SeedProd, which are:

overview of the seedprod landing page dashboard

You can turn on each page mode by clicking each toggle from the Inactive to Active position.

Under the page modes section is where your landing pages will appear once you make them.

Add a new landing page in WordPress

To create your first page, click the Add New Landing Page button.

Step 3. Choose a Landing Page Template

After clicking the button to create your landing page, you’ll see SeedProd’s library of responsive landing page templates. You can customize each template in the drag-and-drop visual editor.

seedprod landing page templates

You can filter the templates by clicking any of the following categories at the top of the page:

Then, it’s merely a case of picking a template that best suits your needs. To launch your template in SeedProd’s visual editor, hover your mouse over the template thumbnail, and click the tick icon.

Choose a landing page template

For this tutorial, we’ll use the Newsletter Squeeze Page template.

Step 4. Customize Your Landing Page Design

After launching your template, you’ll see SeedProd’s drag-and-drop visual editor. The screen is divided into 2 sections.

SeedProd visual editor inerface

The different elements you can add to your page are on the left-hand side, while on the right is a live preview of your landing page. This allows you to see any changes you make automatically in real-time.

To customize your landing page content, click anywhere on the live preview.

For instance, to change the body copy, click on the existing copy. This opens a settings panel on the left-hand side where you can add your own content. Alternatively, you can use the in-line editing option on the right-hand side.

Edit your mailchimp landing page text

You can also use this approach to change the images on your page. Just click an existing image to open the settings on the left-hand panel.

Change your landing page images

From there, you can delete the default image and replace it with one from your computer or WordPress media library. Alternatively, you can search through thousands of stock images, which are included for free with your SeedProd plan.

choose royalty free stock photos for your mailchimp landing page

After customizing your landing page content, you can add extra content with SeedProd’s landing page Blocks.

Landing Page Blocks

Landing page blocks are the different elements you can add to your page to make it more engaging for your visitors. They come in 2 different block types: Standard and Advanced,

Standard blocks include all the basic page elements, such as images, buttons, headings, and more.

SeedProd standard landing page blocks

Yet, the Advanced blocks are more focused on generating leads, including:

  • Giveaway blocks
  • Optin forms
  • Contact forms
  • Social profiles
  • Countdown timers
  • Star ratings
  • Anchor links
  • Progress bars
  • And more.
SeedProd advanced landing page blocks

Adding blocks to your landing page is as simple as dragging one from the left-hand panel and dropping it on your page preview. From there, you can customize the content in the settings panel.

Drag and drop landing page elements onto your page

Many of SeedProd’s landing page blocks also come with ready-made templates. These are pre-set block styles you can change with the click of your mouse.

To find them, click any page element and navigate to the Templates tab. Then click the style you like most to apply it to the block.

templates for landing page blocks

Landing Page Sections

Just like blocks, SeedProd has a variety of landing page sections. These are pre-made block combinations that form entire page areas you can insert with a single click.

To find them, click the Sections tab and choose from several:

  • Headers
  • Hero sections
  • Calls to Action
  • FAQ sections
  • Feature areas
  • Footers
SeedProd landing page sections

You can customize page sections the same way as any landing page block. Here’s an example of how a FAQ section would look.

Add a customizable FAQ section to your page instantly

Including FAQs on your page is a great way to ease any concerns users may have before subscribing to your list.

Global Settings

If you need more customization options, click the gear icon in the bottom left of the page builder. This opens your global landing page design settings.

Global settings for your landing page

In this area, you can customize your page’s colors, fonts, background, and CSS and apply the changes to your page globally.

For example, to change your landing page color scheme, click the Colors heading. From there, you can select new colors for your headers, links, button text, and more.

Global landing page color settings

If you’re not sure which colors work well together, you can click the Color Palettes button. This shows a library of over 20+ different color combinations you can add to your page with a click.

Choose a landing page color palette

Continue customizing your page until you’re happy with your design. Don’t forget to click the green Save button periodically to store your settings.

Step 5. Connect Your Landing Page to Mailchimp

With your landing page design in place, it’s time to connect your page to your Mailchimp account and email list.

To do this, click the Connect tab at the top of your screen. This will show you all of the available email marketing services you can integrate with SeedProd.

SeedProd email marketing integrations

To link your Mailchimp account, hover your mouse over the Mailchimp icon and click Connect

Click the connect mailchimp button

Next, click the Connect a New Account button.

connect a mailchimp account to seedprod

You’ll then be asked to enter your Mailchimp API key and to choose a Connection Name. To find your API key, click the Get Mailchimp API Key button.

Click the get mailchimp api button

This will open a popup window where you should log in to your Mailchimp account. After logging in, the window will redirect you to your API key.

Log into mailchimp and copy you api key

Copy the key and paste it into the field in SeedProd.

Paste your API key into SeedProd and click connect

Next, give the connection a name and click the Connect button.

Once you’ve done that, you can choose your preferred list from the drop-down menu and click Save Integration Details.

Now anyone who subscribes to your landing page will be added to your Mailchimp email list automatically.

Step 6. Configure Your Page Settings

Now that you’ve linked your Mailchimp list to your landing page, it’s time to configure a few settings. So, go ahead and click the Page Settings tab at the top of your screen.

There are generally 5 sections on the settings page; however, this depends on the type of page you build and your SeedProd plan.

General Settings

The General Settings tab allows you to change the name and URL for your landing page. You can also switch between published and draft.

seedprod general page settings

To avoid any plugin conflicts and speed up your page, you can enable Isolation Mode. This prevents specific header and footer scripts from running and interfering with your landing page.

SEO and Analytics Settings

The SEO and Analytics tabs allow you to configure your page’s SEO settings and track your page activity with various WordPress plugins, like All in One SEO and MonsterInsights.

landing page SEO settings

Clicking the button to edit your settings will take you to each plugin’s respective settings page.


The Scripts area is where you can add code to your page header, body, and footer areas. This could be anything from your tracking cookies to your Facebook tracking pixel.

landing page scripts

Custom Domain

If you’re a user of SeedProd’s Pro Plan, you can also give your landing page a custom domain that isn’t connected to your existing website.

seedprod landing page domain mapping

For example, you might want to launch a new website, let’s call it, but haven’t set it up.

In this case, you can create a coming soon page in SeedProd on your existing website,, then point the page to your custom domain name:

With this tactic, you can drive new subscribers to your future website’s list without setting up a fresh install of WordPress.

After configuring your settings, save your changes and click back to the Design tab.

Step 7. Preview Your Page in Mobile

Before you make your landing page live, you’ll want to make sure it looks good on mobile screens. If it doesn’t look right on mobile devices, you could look unprofessional and lose potential leads.

Luckily, SeedProd has a built-in mobile preview option where you can preview your landing page on mobile devices. Just click the Mobile Preview icon to see how your page looks on mobile vs desktop.

Click the mobile preview icon

If anything doesn’t look the way it should, you can edit your mobile landing page the same way you would with your desktop view.

Edit your mailchimp landing page for mobile devices

Any changes you make are automatically applied to both versions to keep things looking consistent.

Step 8. Publish Your Mailchimp Page in WordPress

Now the time has come to publish your landing page in WordPress, and this step is just as easy.

To publish your page, click the down arrow next to the Save button in the top-right corner of your screen. Then, click Publish.

Click the publish button

Next, you’ll see a popup telling you that your page has been published.

Your page has been published

Go ahead and click the See Live Page button to see how your new landing page looks.

Mailchimp landing page example

Design Tips for Effective Landing Pages for Mailchimp

When creating a landing page to grow your Mailchimp list, it’s important to keep the following tips in mind:

  • Make sure your landing page is mobile-friendly. With many people using their mobile devices to access the internet, it’s important to ensure your landing page looks good and functions properly on mobile devices.
  • Use a strong headline. Your headline is the first thing people will see, so make sure it’s clear, concise, and attention-grabbing.
  • Offer a clear call to action. Tell people what you want them to do, whether it’s signing up for your email list, downloading a free ebook, or making a purchase.
  • Use visuals. Images and videos can help to break up your text and make your landing page more visually appealing.
  • Test and optimize. Once you’ve created your landing page, it’s important to test and optimize it to see what’s working and what’s not. You can use Google Analytics to track your landing page traffic and conversions.

Landing Page Tracking

When your landing page starts attracting traffic, you’ll want an easy way to track its performance. One of the best ways to do that is with MonsterInsights.

MonsterInsights best WordPresss google analytics plugin

MonsterInsights is the best Google Analytics plugin for WordPress. And with its powerful tracking and reporting tools, you can track your landing page visitors, interactions on your site, and more.

In addition, you can track advanced metrics like downloads, eCommerce transactions, custom dimensions, etc.

Follow this guide to learn how to track landing page conversions with MonsterInsights.

Frequently Asked Questions

Can I customize the URL of my landing page for Mailchimp?

Yes. You can customize the URL of your landing page in SeedProd, by opening the page editor, navigating to Page Settings, and editing the URL under the General tab.

How do I promote my landing page for Mailchimp?

You can promote your anding page through email campaigns, social media, paid advertising, and other marketing channels. You can also add a link to your landing page in your website’s navigation menu or footer.


You now know how to create a Mailchimp landing page in WordPress without writing a single line of code or hiring a developer!

The great thing about SeedProd is it’s so easy to use; even complete beginners can get up and running quickly and easily. With a growing library of templates, point-and-click settings, and popular integrations, creating a high-converting landing page in WordPress is easier than ever.

Want to try it for yourself?

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author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

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