24 Point Checklist For A Successful WordPress Website Launch

Posted by Stacey Corrin on November 21, 2019

Are you about to launch a website using WordPress? If you are, you might notice a few problems that crop up when you have a massive to-do list.

It could be that you’re:

  1. Overwhelmed by how big the project is, and
  2. You miss some important steps in the confusion.

Launching a site can definitely feel challenging. You don’t want to miss checking something that’s crucial to your success. Fortunately, this post is here to help.

Today, we’ll look at all the tasks, big, and small, that need your closer attention. We’ll explain why they’re important and how to check each one off your WordPress website checklist.

To make it easier for you, we’ve divided this launch checklist into 3 sections:

  1. Your website’s functionality
  2. SEO and marketing tasks
  3. The content and design of your site

Ready? Let’s jump right in and get started with making sure everything’s working right.

WordPress Website Prelaunch Checklist: Functionality

Before launching your site in WordPress, you need to make sure everything functions as it should.

The last thing you want is for people to visit your website the first time only to discover it’s not even working right! Talk about a bad first impression.

Try to complete this section of your checklist at least 4 weeks before you launch. This is so you can iron out any issues that take more time to finish than those further down your list.

1. You’ve Installed a WordPress Backup Option

You should always have a backup solution on your website. Backups are like an insurance policy for your site. If anything goes wrong, you’ll always have a backup to restore things to the way they were.

There are many good WordPress backup plugins available, both free and paid. And, they usually take only a few minutes to set up.

Make sure the plugin you choose automatically schedules your backups to save to the cloud. Cloud storage services like Google Drive, Amazon S3 and Dropbox are popular options.

Screenshot of someone using the Backup Buddy plugin to backup their WordPress site.

We recommend using BackupBuddy. It can store backups in more than one location and it’s easy to install.

2. Your Security Plugins Are Set Up

With a backup solution in place, you should turn your attention to the security of your site. Adding strong security protocols provides even more protection against hackers.

There are plenty of plugins that can help you, along with some smart advice in this ultimate WordPress security guide.

3. You Have a Working 404 Page

Sometimes a visitor to your site might land on a missing page, or URL with a typo. In most cases, they’ll close the page and head somewhere else. This is a missed opportunity for your site but it can be solved easily.

Installing a 404 page before you launch your WordPress website, helps you engage your visitors and direct them to another area on your site.

SeedProd makes a 404 page plugin to make this easier, as well as helping you collect more leads.

An example of OptinMonster's 404 error page. Make sure to include your 404 page in your launch checklist

In this example, OptinMonster uses its 404 page as an opportunity to grow their email list with a lead magnet.

4. Your WordPress Admin Area Is Secured

There’s no denying that WordPress is one of the most popular content management systems in the world. But with that popularity comes a big target for hackers to aim for.

Many sites run without facing this kind of threat, but it’s better to be prepared just in case.

Security plugins like Sucuri Firewall help keep your site secure and prevent attacks. It’s like having a personal security system for your home.

5. You’ve Installed a Coming Soon Page

Another important task on your WordPress website pre-launch checklist is to make sure you have a coming soon page. Especially if you’re still working on your design and content. 

A coming soon page is like a teaser of your site. It lets people know that something is coming and gives them a way to stay notified.

Launch checklist: Preview of setting up a coming soon page using SeedProd

SeedProd is the best choice for your coming soon page because…

  • You can launch your page in minutes while you work privately behind the scenes
  • You can add signup forms to grow your email list before you launch
  • Having an active coming soon page can give you a head-start in Google rankings
  • It includes over 500,000 free background images to make your page look stunning
  • Over 750 Google fonts help your content stand out and look sharp
  • Choose from over 50 themes to create a beautiful page without knowing a single line of code.

Step-by-Step Guide

To learn more about how to create a coming soon page in WordPress check out this handy tutorial.

6. All Ecommerce Features Are Working

If your website has an online store, you’ll need to make sure people can use it properly. If elements of your store are broken or don’t work as they should, it could prevent people from buying your products, which in turn can lose you money.

To give you an example, something as simple to fix as an awkward returns policy can cause 80% of people to abandon your site. 

Go through the whole process as if you were a customer, from adding a product to the shopping cart, all the way through to the checkout. You can even test a transaction to make sure it works properly.

If your products are digital, make sure they’re sent to the customer quickly and there are no hitches in the process. You should also check invoices, receipts, shipping costs and any taxes that need to be applied.

For WooCommerce users, you can add maintenance mode on your shop pages while you test things out.

7. Your Forms Work Properly

Most websites these days use a contact form. You might even have forms for subscriptions or generating leads.

Before launching your website in WordPress, make sure all your forms display and function properly. Don’t stop at perfecting the design either. Ensure any forms that collect data, store it in the correct place.

Preview of SeedProd's coming soon page with a closeup of the contact form settings which enable visitors to contact you from your maintenance page.

SeedProd’s built-in contact form easily adds a popup so people can contact you before you go live. Any emails collected can be stored in WordPress, or an email service of your choice by connecting to Zapier.

Make sure your connections are working seamlessly before you move on to your next task.

8. Your Site Functions in All Browsers

It would be nice for your website visitors to all use the same browser. But the fact is, people have their own tastes when it comes to browsing the web. Many still use older versions of popular browsers.

With that in mind, you should check your site displays and functions across all browser types.

Screenshot of BrowserStack which lets you test your website across all browsers and devices.

BrowserStack’s Browser Screenshots is a great free web tool with an easy-to-use interface.

It’s important to remember to check your site’s functionality on mobile, which this tool allows. More and more users are accessing the web through mobile devices, so it’s important your site presents correctly for them.

9. You’ve Updated Your Themes and Plugins

It’s vital to keep your version of WordPress, along with your themes and plugins, up-to-date to prevent any vulnerabilities. Hackers can easily take advantage of any weaknesses in outdated software.

The great thing is, WordPress works hard to update anything with reported vulnerabilities. So the best thing you can do for the safety of your site is to keep everything updated.

10. Your Site Is Accessible

Another thing that’s overlooked a lot when launching a website is how accessible it is.

Accessibility is all about making sure your site can be used by everyone, regardless of their ability. This includes visitors who have problems with their sight or hearing.

Think about your site’s structure.

  • Can you reach all pages easily?
  • Are there any obstacles?
  • Is your content labeled in a way that would make sense to screen readers?
  • Is the text large enough to read?

To learn more about improving accessibility in WordPress, this guide is packed full of recommendations.

WordPress Website Checklist: SEO and Marketing

The next section of your WordPress launch checklist deals with the search engine optimization (SEO) and marketing of your site. This is how people will find your site in search engines and how you’ll reach them on other platforms like social media.

11. You’ve Connected Your Site to Analytics

Before you launch your site, make sure you have a way to track your site’s performance. After all the work spent on building and readying things, you want to know how many users are visiting, how they got there, and where they spend the most time.

Google Analytics is the standard choice for many websites wanting to track this data. There are several great plugins that will integrate Google Analytics with WordPress.

An overview of analytics using the MonsterInsights WordPress plugin

MonsterInsights makes it easy to add tracking codes to all your pages and collect data about search results and error pages.

You can view real-time stats, track affiliate links and even review analytics reports straight from the WordPress dashboard.

12. Your Meta Tags Are Set Up

Meta tags are a way for WordPress to talk to search engines like Google about what’s on your site. They’re like a cheat sheet that search engine bots can check to learn about your site’s content, authors, images, and more.

It might sound technical, but don’t worry, you don’t have to know any code to do this. You can use a plugin like Yoast SEO to add meta descriptions and more.

It makes sense to spend time helping search engines as they index and catalog your web pages, ultimately directing more traffic to your site.

13. You’ve Optimized Page URLs for Search Engines

Before you launch your site, you’ll want to make sure that your page URLs look good, are easy to read, and are search engine friendly. This is because it gives users and search engines more information about your content.

An optimized URL would look something like this:

https://seedprod.com/how-to-grow-your-email-list

On the other hand, an unoptimized URL might look like this:

https://seedprod.com/?p=69384

This is easy to set up before you launch, but it can be tricky to change afterwards!

There are a number of options for naming your post pages under Settings » Permalinks in your WordPress admin area.

A preview of the permalinks settings in your WordPress admin area

We recommend choosing the Post Name option for most sites, to keep things simple and easy to read.

14. Your Images Have Alt Text

As we mentioned earlier, accessibility is important for your site. The alt text of your images directly links with this as it was originally made to help support features like screen readers. That said, it’s also an important SEO feature.

Along with the Title tag, adding alt text will help search engines decide how an image relates to the rest of the content on the page. In turn, that could help your users find relevant content on your site via search. Here’s a handy guide on alt text vs image titles for beginners.

15. Your Social Integrations Are Tested

Social media plays an important role in the launch of your website. Don’t miss out on using the power of viral marketing for yours.

Make sure people have a way to connect with your site on social media platforms like Facebook, Twitter, and Instagram. Also, check any social plugins on your site are working properly.

Before you launch, SeedProd can help you grow your social following by allowing visitors to share your website with their network. You can even reward them, the more they share, with referral tracking. This can create a viral loop!

Coming soon page built using SeedProd with social sharing options

WordPress Launch Checklist: Content and Design

Ensuring the design and content of your site works flawlessly should feature towards the end of your WordPress website launch checklist. With important functionality and SEO tasks ticked off, it’s time to check everything looks and reads well before going live.

16. Your Site Is Responsive Across All Devices

More and more people are using mobile devices to browse the internet.

With this in mind, make sure you know how your site will look and function on different devices. If you use SeedProd for your coming soon page, you shouldn’t have any issues with this as it’s 100% mobile ready and responsive, so it will look good on any size screen.

Google Chrome’s Screen Resolution Tester is a handy tool to have. This Chrome extension lets you see how your site will look on various devices through your Chrome browser.

To see how your site will look on different devices, try using a tool like Viewlike.us. This free web program gives feedback on how readable your site is and how easy it is to use on different size screens.

17. Your Site’s HTML and CSS Code Is Valid

Before you launch your site, it’s important to ensure that your code is valid. W3 Consortium has a free online validator tool. It will check your HTML, CSS, XHTML, and XML code for errors.

A preview of W3C's markup validation tool

Why is valid code important? It helps to ensure your site works with the current standards used by major browsers. Errors that aren’t taken care of could cause your site to break later on if a newer browser version conflicts with a problem in your code.

Your site’s SEO can also be helped by running your code through validation software. Some errors may cause parts of your site to go unindexed, meaning they won’t turn up in search results.

If you’re using a professionally coded WordPress theme, it should check out just fine.

If you do happen to run into a few errors, the validator tool provides suggestions on how to fix them. But try not to worry too much, WordPress is always being updated to adapt and change. As long as your site functions as you want it to, there shouldn’t be anything to worry about.

18. You’ve Added and Tested Your Favicon

Favicon is short for favorites icon, and it usually appears in the top left corner of a browser tab. But it also appears in many other places too, like a bookmark icon on desktop or mobile.

A preview of adding a favicon to your website, using the WordPress customizer

Most WordPress themes let you easily upload a favicon without any trouble.

WordPress also now allows you to upload one via the WordPress Customizer and preview it before you go live. This removes the need to add another plugin to your site.

19. There Are No Spelling and Grammar Errors

Poor spelling and grammar can easily make or break your site. We all make mistakes of course. But any more than one or two small errors on your site will lose the trust of your users and impact your business’ credibility.

There are many tools and plugins to help you fix your spelling mistakes.

We recommend using Grammarly, an AI-powered grammar checking assistant.

Grammarly isn’t just for WordPress either. The handy chrome extension checks your spelling and grammar live in your web browser, Google Docs, and social media.

a preview of using Grammarly to check your spelling and grammar errors live in your web browser

For more information on how to use Grammarly in WordPress, check out this guide.

20. You’ve Placed Content in All Areas

As you’re building your site, you may end up using placeholder content, thinking, “I’ll fill this in later.”

Placeholder content can be quite helpful as you build and design your site. But, you need to make sure you go back and fill in all your content areas before you launch.

Sadly, there’s no magic bullet plugin that will seek out such missing content areas.

You’ll want to keep track of pages and sections where you’ve loaded placeholder content so you can find them easily. Also, consider having other members of your team or a beta user group work through your site to look for problems.

21. No Web Page Formatting Errors Exist

At times it’s easy to overlook the simple things, like images being out of alignment or a heading in the wrong place. Take an objective look at your site and ask the following questions:

  • Are your content and images formatted so they display correctly on the page?
  • Is your use of text and image formatting styles consistent across the whole website?

If so, excellent!

If not, fix them now before your users have to confront the problems. If you don’t know any code, you can use a tool like CSS Hero to easily make style changes on your site.

Having a uniform look and feel across your entire website, provides a more professional experience for your site visitors. Inconsistencies give an amateur impression and can easily put visitors off from staying.

Again an easy way to test this out is through having a beta user group navigate through your site and report back.

22. Your Print Style Sheet Is Created and Tested

This is a launch checklist item that many websites forget. Who prints web pages, anyway?

Still, there are plenty of reasons your users may choose to hit print:

  • Project or services quotes
  • Receipts
  • Resumes and bios
  • Info for viewing offline
  • Sharing an article

Giving your users a well-formatted print stylesheet is a nice touch, and it’s fairly easy to set up.

Step-by-Step Guide

Learn how to easily add a printer-friendly option to your posts and pages here.

23. Your Site Has No Broken Links 

Broken links are both frustrating for users and damaging to your SEO. We recommend using Ahrefs to find your broken links and you can use it for keyword research and analyzing competitors too. 

Using their site explorer tool, you can generate a report of all broken links on your site. Then you can export them in CSV file format to fix them before you launch.

Here’s a great step-by-step guide for finding and fixing broken links using Ahrefs.

24. You’ve Added a Copyright Notice To Your Footer

The footer is one of the last parts of your website users see, but that doesn’t mean you can neglect it.

Your copyright notice should be included in your footer.

It helps warn people that your original work is protected by copyright laws from the moment it’s created. Or (if you want to) you can list your content under a Creative Commons license to allow others to use your content.

Some sites also choose to include important information such as their business address or contact information. Others include a mini-site directory with links to all the important pages available on your site.

An example of a good footer layout from SeedProd which includes important links and copyright information

Wrapping Up Your Website Launch Checklist

Getting a web page ready for launch is no small task, as you can see. Having a WordPress website checklist in place ensures you don’t miss anything that’s important for your site’s success.

What’s next? Once your website is launched and starts getting traffic, make sure you’re converting those website visitors into subscribers to grow your email list.

Before you go, don’t forget to like us on Facebook and follow us on Twitter for more helpful WordPress guides and posts about making your site a success.

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