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How To Add A Survey To Your WordPress Website (Step by Step)

Posted by Stacey Corrin on June 21, 2021

Want to know how to add a survey to your website?

Website survey forms are the best way to collect information from your audience. This can help you address their needs and serve them better while growing your business.

There are several ways to embed survey questions on your website. For instance, google forms and surveys and popups, or iframe embeds.

In this article, we’ll show you how to create a survey form in WordPress with WPForm’s surveys and polls addon step-by-step.

But, first, why use online surveys in WordPress anyway?

Why Add a Survey to Your Website?

Surveys are a great way to collect important information about your business from your website visitors.

It can help you fix what your customers might be unhappy with. That way, you can offer more of what they like and create a better experience for them.

Examples of some surveys you can put on your web page might be to:

  • Start a Conversation. Asking the right questions on your survey form could begin a discussion with your audience about topics important to your industry.
  • Prioritize Issues. It’s easy to make decisions based on gut feelings. But with a survey, you can get objective information from site visitors. This helps to make data-driven decisions to improve your sales and business.
  • Collect Feedback. Feedback surveys offer a way for visitors to give you their honest opinions in a safe and anonymous way.

Online surveys are cheaper to run than traditional market research. They’re also flexible, letting you ask questions in any way you want, and can be added as a popup survey or a static form and many other formats.

Now that you know the importance of online surveys, let’s look at how to create a survey form in WordPress.

How to Add a Survey to Your Website

By now, you’re likely wondering, “how do I put a survey on my website?” The easiest way to create a survey form in WordPress is to use a form builder plugin like Gravity Forms or Formidable Forms.

While these are both great options, we will be using the best WordPress plugin for building survey forms, WPForms. It’s a top-rated form plugin for WordPress with over 8,000 5-star reviews.

Why not check out this in-depth WPForms review for the full details.

Here are the steps for adding a survey to your website and creating a survey form in WordPress.

Step 1: Download the WPForms WordPress Plugin

The first thing to do is to download and install the WPForms plugin. You’ll need to get the Pro version to unlock the WPForms Surveys and Polls feature, which isn’t available in the free version.


Once you’ve completed your purchase, here’s where you can download the plugin in your WPForms account.

Click View License Key, Details, and Downloads to be taken to the download area.

Next, you’ll need to log in to your WordPress site, go to Plugins » Add New from your WordPress admin area, and upload the WPForms plugin. If you’re not familiar with getting around WordPress, here’s a Beginners Guide to the WordPress Backend.

Once you’ve uploaded the plugin to WordPress, click Install Now and Activate.

Install WPForms and activate the plugin

Now click Addons under the WPForms admin toolbar. This shows a list of available addons for your plan. Locate the Surveys and Polls Addon.

Click Install Addon, and Activate it to use this addon to create polls and surveys in WordPress.

Step 2: Create a New Form

Now you’ll need to create a survey form.

With WPForms, you can use any survey form template available and then add your own survey questions if you like.

But, to keep things simple, today, we’ll use a form made specifically for adding a survey to your website. You can even add multiple choice questions and net promoter score surveys too.

To begin, go to WPForms » Add New and choose the Survey Form template.

WPForms has a wide variety of pre-built contact form templates ready to use.

WPForms will then create a survey form for you.

Your survey form template will automatically have the following fields:

  • First and last name.
  • Email.
  • Rating.
  • Likert scale.
  • Comment box. 

This is a good place to start with your WordPress survey. But, if you like, you can easily customize things to suit your specific questions.

Step 3: Customize the Survey Form Template

Adding extra survey fields to your form is easy. Simply drag them from the left-hand panel onto your form.

Clicking the survey form field lets you make changes. And dragging it allows you to re-order the fields in any way you’d like and see the changes in real-time.

Customizing your form’s Rating Field is pretty easy too.

To begin, click on the Rating Field. In the left-hand panel, you’ll see the information you can change, which includes:

  • Changing the label.
  • Adding a description.
  • Choosing a satisfaction scale between 2 and 10.
  • Making certain answers required.

The Advanced Options let you change the icon type, size, and color. You can even add CSS classes for more customization and a better browsing experience.

The Likert Scale is customized in the same way. Likert scales register how satisfied someone is with your product or service. They typically have a moderate or neutral opinion on the survey scale, which users can select by clicking the radio buttons.

By clicking on this survey field, you can:

  • Change the label to better describe what you’re measuring.
  • Add, remove, and edit the labels of rows on your scale.
  • Change the column options which are the responses your visitors can choose.
  • Provide a description to give visitors more information.

When you’re happy with your form details and settings, click Save.

Step 4: Enable Survey Reporting

To receive and view the results from your survey, you need to enable the survey reporting option.

By default, survey reporting is enabled automatically for Survey Forms. But, if you decide to use a different form template, you’ll need to ensure you enable this option.

You can do this by clicking on Settings » Surveys and Polls. Then click the Enable Survey Reporting checkbox.

WPForms will automatically generate beautiful reports and graphs for you to analyze your survey data when this option is checked.

What if you’re asking a simple question or two in a larger form and don’t need a report for everything in your survey? With WPForms, it’s easy to only enable survey reporting for specific fields instead of the whole form.

To only get reports on certain fields, uncheck the Enable Survey Reporting box in your form settings. Next, go back to your form editor, and click the form field you’d like reports for. 

Under the Advanced Options, check the Enable Survey Reporting box. Only survey results for that field will be collected.

Follow the same steps for every field on your form that you’d like to enable reporting for.

Step 5: Configure the Settings of Your Survey

Your survey form will have the following 3 settings for you to set up:

  1. General. This is where you can change the form name, description, submit button, and enable anti-spam features. You can also disable storing user details in order to comply with GDPR.
  2. Notifications. Here you can set up email alerts for whenever someone fills in a survey on your site. Simply enter your details and toggle notifications on or off.
  3. Confirmations. Whenever survey respondents complete a survey you can show them a message, or send them to another page on your website. Choose your confirmation type, enter the message, page, or URL you’d like to send visitors to and click Add New Confirmation.

Once you’ve finished setting up your form, you’re ready to publish it in the next step.

Step 6: Add Your Survey Form to WordPress

Now you’re ready to add your online survey form to your website.

With WPForms, you can post a survey anywhere on your WordPress site. This includes the ability to embed your survey into a post, creating a dedicated form landing page, or displaying one in your sidebar.

Embedding a survey is one of the most common options and doesn’t require using any HTML or iFrame code.

Want to know how to put a form on your website? Follow the instructions below.

To add an embedded survey form in a WordPress post, page, or post type, you should visit the post edit screen and click the Plus (+) icon to add a new content block.

In the search box, type in WPForms to reveal the WPForms Block. Click the block to add it to your post.

The WPForms widget will appear inside your block, letting you select your form from a dropdown list. This is much easier than having to copy and paste the embed code.

Select your survey from the dropdown list, then publish your post. Doing this allows your form to appear on your website.

Here’s the survey form example we made:

WPForms easily lets you build survey forms in WordPress

Step 7: Generate Your Survey Reports

One of the best features of the WPForms Surveys and Polls Addon is reporting. Once people fill out their forms, you’ll be able to see any data collected.

To create your first survey report, head to WPForms » All Forms. Then hover your cursor over the form you’d like a report for to view the options.

Now click Survey Results.

Your survey results will show data for all of the fields you enabled reporting for.

Here’s an example of what your rating results might look like.

You can even change how your graphs are displayed by selecting either bar chart, pie chart, or line chart.

And, here’s what the results from the Likert Scale would look like.

If you prefer, you can export your survey results by clicking Download Export (CSV), generate a printable PDF, or even save each question as an image to share on a blog post, social media, or in a presentation.

Convert Any Form into a Survey Form

With WPForms, you can also turn any form into an online survey and show past results as a survey. It’s also easy to choose specific form fields that you want to treat as survey fields.

This can be helpful if you wish to collect data through other forms like contact forms, registrations forms, and newsletter subscription forms.

To turn existing WPForms forms into surveys, edit the form using the WPForms editor and navigate to the Settings » Surveys and Polls section. Then click the checkbox next to the Enable Survey Reporting option and save your changes.

Enable survey reporting for existing WPForm forms


You now know how to add a survey to your website, along with how to view those all-important survey responses in a way that’s easy to understand.

Even better, you can use it to boost your customers’ satisfaction and ultimately improve the performance of your business. Now all that’s left is to collect responses and make those all-important decisions.

While you’re in the process of making improvements, why not check out our guide on digital marketing statistics and trends to help you make even better decisions.

What are you waiting for? Get started with the most user-friendly way to create a survey on your WordPress website today. If you’d like more options, see our showcase of the best WordPress survey plugins here.

Alternatively, you can check out these guides on How to Create an Online Order Form in WordPress and How to Create a Typeform-Style Form in WordPress.

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