How to Collect Email Addresses in WordPress (29 Tips)
Want to know how to collect email addresses in WordPress? With a bigger email list growing your business online is much easier.
You might think that growing an email list takes a lot of time and effort… but with the right tips and tricks, it doesn’t have to.
In this article, we’ll show you the best ways to collect email addresses on your WordPress site. With the tactics below, you’ll secure more email subscribers in no time!
- 1. Use a Coming Soon Page Before Launch
- 2. Create Actionable Landing Pages
- 3. Create a Powerful Lead Capturing Form for Your Site
- 4. Improve Your Lead Generation Form Design
- 5. Be Smart With Your CTA Text
- 6. Create High-Quality Email Content
- 7. Grow Your Email List With Gamification
- 8. Organize Giveaways
- 9. Offer a Discount Coupon
- 10. Use Lead Magnets to Grow WordPress Your Email List
- 11. Collect Email Addresses with Content Upgrades
- 12. Add Exit-Intent Popups
- 13. Lock Your Content
- 14. Add Social Proof
- 15. Organize Online Quizzes and Contests
- 16. Host a Free Challenge
- 17. Guest Blog
- 18. Add a Call-to-Action to Your Social Pages
- 19. Host a Webinar
- 20. Add Cards to Your YouTube Videos
- 21. Set Up Cross Promotions
- 22. Segment Your List
- 23. Add a Link to Your Email Signature
- 24. Run a Twitter Campaign
- 25. Use Facebook Ads to Drive Traffic
- 26. Pin Your Optin Landing Page to Pinterest
- 27. Add QR Codes to Leaflets and Flyers
- 28. Publish Case Studies
- 29. Scrub Your Email List
Let’s get started…
1. Use a Coming Soon Page Before Launch
Suppose you want to collect email addresses in WordPress and don’t want to wait until your site launches. The solution is to start working on it the day you buy your domain name.
Not sure how to do it?
Just add a beautiful coming soon page to your website. With a coming soon page, you can get a head start building a WordPress mailing list even when your site is still under construction. Then you can use it to build a buzz and create excitement about your upcoming site.
Creating a coming soon page, lets you rank your website in Google before you launch. This can help boost your site’s SEO from day 1.
Add a welcome page to give your visitors a sneak peek. Then add an option to subscribe to your newsletter for notifications.
If you don’t know how to create an email newsletter here’s a guide to help.
2. Create Actionable Landing Pages
Creating good landing pages is crucial for converting visitors into new subscribers and collecting email addresses in WordPress.
While homepages have lots of information, landing pages direct traffic to a specific action. For instance, buying a product or using a sign-up form to join your email list.
A powerful landing page is a helpful way to boost your online marketing campaigns and list growth. Yet, many site owners find it difficult to create high-converting landing pages without a developer.
That’s why we recommend using a landing page builder like SeedProd to make the process much easier.
SeedProd is the best landing page builder for WordPress with coming soon and maintenance mode functionality. With its drag and drop visual builder, you can create any type of landing page with no coding required.
It comes with a growing library of landing page templates to help you get started quickly, including:
- Webinar landing page templates
- Sales page templates
- Thank You pages
- Login pages
- Lead Squeeze page templates
- And more.
SeedProd offers tons of ways to collect emails on your landing page.
You can add:
- Optin form for users to join your newsletter (more on this later)
- Registration form to encourage people to sign up for a webinar
- Contact form using the powerful free WPForms form builder
- Giveaways for lead generation using RafflePress
- And more.
Plus, it integrates with popular email marketing services like Mailchimp, Constant Contact, GetResponse, AWeber etc., to manage and grow your list faster than ever.
Even better, SeedProd is a bloat-free WordPress plugin. That means it won’t slow down your website, making it easier to offer an excellent user experience.
3. Create a Powerful Lead Capturing Form for Your Site
Adding a lead capture or lead generation form to your website is another way to collect email addresses in WordPress.
A lead generation form or opt-in form helps you collect important data from visitors. For example, their email addresses, phone numbers, etc. Here’s an example from the Daily Harvest site.
You can also use a CTA on these forms to direct visitors to a landing page that requires their email address.
Plugins like WPForms can make creating forms super easy. You can add your form to any post or page in WordPress or even as a widget in your website sidebar.
4. Improve Your Lead Generation Form Design
Lead generation forms are crucial for your website. But not all forms have the power to convert. By following a few simple rules, you can make your email optin forms convert much more easily to grow your list.
Here are a few tips you can follow:
- Keep your forms short
- Use eye-catching colors and images
- Create a multi-step form if your form is too long
- Use compelling calls-to-action
- Create distraction-free landing pages
Check out these lead generation form examples for even more lead capturing ideas and to get more users subscribing. That said, remember to keep your visitors engaged and your forms short.
5. Be Smart With Your CTA Text
A good CTA text has the power to persuade people to want to click. Studies show that words like “Submit” or “Register” have the lowest click-through rates.
To avoid that you can use your creativity to come up with better alternatives.
Here are some examples to to help you collect even more email addresses:
- Let’s go
- Click here
- Let’s begin
- Show me
- Prove it
After, make sure you A/B test your CTA to learn which works best.
6. Create High-Quality Email Content
You should send quality emails to your WordPress mailing list if you want to increase open rates and keep people subscribed.
If your emails are particularly entertaining, users may even forward your email content to their friends and contacts. Otherwise, they can just as easily unsubscribe, and you may never hear from them again.
Creating great content for your email starts with writing high-converting email copy. Only then will your readers start converting to new customers and spreading the word with their wider network.
7. Grow Your Email List With Gamification
Want an interesting way to capture your visitor’s attention? Try using coupon wheel optin forms to collect email addresses in WordPress. This is especially useful for eCommerce sites to offer discounts.
Gamification is a psychological trick that smart marketers use to get even more leads and grow their email lists faster.
Here’s a tutorial on how to create a spin-to-win email signup form.
8. Organize Giveaways
People love free stuff.
Offering something for free to help visitors solve a problem is an excellent bait to draw their attention. You can do this by organizing giveaways for your online business and promoting it using your social profiles in a tweet or status update.
It can be anything related to your niche, like a digital download, for example. In return, ask them to sign up using their email address.
9. Offer a Discount Coupon
The next brilliant way to attract visitors to your site and grow your WordPress mailing list is by offering discount coupons and birthday rewards.
If you’re selling your products or services online, offer a discount coupon in exchange for your visitor’s email address. Chances are they’ll hand it over to get a discount.
10. Use Lead Magnets to Grow WordPress Your Email List
A lead magnet is an incentive offered to potential buyers in exchange for their email addresses or contact information. Your lead magnet is generally a piece of content in the form of a digital download.
It can be anything – a cheatsheet, a PDF file, a video, an eBook, a white paper, or something similar. Just make sure you’re creating content that offers value to your users. Then let users download it in exchange for their email address.
You can create and display your lead magnet using OptinMonster. Check out our OptinMonster review for a detailed overview.
OptinMonster is the most powerful lead generation software and marketing tool on the market, with tons of fantastic ways to collect email addresses on your website. It includes a variety of customizable campaigns to make capturing leads super-easy.
You can create:
- Lightbox popups
- Exit popups
- Floating bars
- Welcome mats
- And much more.
With smart targeting rules, you can target the right website visitors at the right time. You can even start a/b testing campaigns to see which variations work the best.
Plus, you can integrate this tool with tons of email automation and autoresponder service providers like Campaign Monitor and Drip.
Here are some lead magnet ideas to get you started.
11. Collect Email Addresses with Content Upgrades
Content upgrades are another way to encourage users to subscribe to your email list.
Often, they’re used to add extra value to existing content in return for the user’s email address.
For example, you can create a handy swipe file of important information used in a blog post. Then people can download and access it when they need it. Or, if you run a podcast, you can offer the show notes or transcription as a content upgrade.
You can also create a checklist of steps used in an article so users can check off each step as they follow them.
12. Add Exit-Intent Popups
Exit popups trace the activity of visitors based on their cursor movements. As soon as it detects the user’s intention to exit your site, it displays a popup with a message.
You can use popups with signup forms to ask visitors to join your newsletter and grow your WordPress mailing list.
By adding exit popups to your website, you can have a double benefit. It can help you:
- Reduce your bounce rate
- Reach your conversion goals
Exit popups can draw all the attention of your visitors just when they are about to leave. According to OptinMonster, using these popups on your site can make 53% of your customers take action before they leave.
Pro Tip: Many Exit popups use a stunning lightbox effect to remove page distractions. Learn all about the best WordPress lightbox plugins here.
13. Lock Your Content
Adding locked or gated content is another way to collect emails from your visitors. This kind of content needs your visitors to provide their email addresses to access the entire post.
Just remember to add a powerful introduction so you can hook your readers. This will make them want to continue reading, which they can do only by providing their email address.
You can also start writing blog posts to offer free tips for beginners in your niche. Then add advanced tips and keep it gated. Ask your user to access the full content in exchange for their email address.
14. Add Social Proof
By adding social proof to your website, you can instantly add more value and credibility to your business. It’s like adding a testimonial from users who approve of your product or service.
There are various types of social proof :
- industry experts making recommendations
- celebrity or influencer endorsements
- customer reviews
- huge social media following
This adds genuine value to your business and encourages users to respond to your CTA happily. TrustPulse makes adding social proof to your site super easy.
15. Organize Online Quizzes and Contests
Come up with interesting quizzes and contests that draw your user’s attention. Make sure your questions are engaging enough to captivate your participants until the end.
At the end of it, ask them to submit their email address to download the results.
16. Host a Free Challenge
Hosting challenges are in trend right now. You must have seen various challenges like the “30-day blogging challenge” doing rounds on the internet.
These challenges inspire and motivate people to do something that they have procrastinated on for too long. And many people join these challenges just to get started or in the hope of getting better at what they are doing.
You, too, can host such a challenge and ask people to join by registering with their email addresses. RafflePress is an easy way to do this with daily giveaway entries.
17. Guest Blog
Guest blogging is a brilliant way to expand your WordPress website’s mailing list through content marketing. You can reach out to popular websites in your niche that accepts guest posts and pitch your idea.
Once approved, come up with a great post and add a link to your website in the author byline. Make sure your visitors land on a page that needs them to submit their email addresses.
18. Add a Call-to-Action to Your Social Pages
This point is similar to the above one. Except this time, we’ll shift the focus to your social pages.
Social platforms like your Facebook page, LinkedIn, Twitter, Pinterest, etc., can help you reach hundreds of people at the same time. By adding a call-to-action to your social profile, you can direct your visitors to a landing page to submit their email addresses.
Call-to-action buttons or CTA buttons are what you use to direct your visitors towards your conversion goal. In this case, your conversion goal is to make people subscribe to your email list.
19. Host a Webinar
People love attending webinars. By signing up for one, visitors can easily get direct advice from industry experts and thought leaders. Here’s how to host a successful webinar.
Then use the opportunity to collect email addresses by asking people to register for it as a way to bolster your email list-building efforts. Here is a list of software you can use to host your webinar.
20. Add Cards to Your YouTube Videos
If you have a YouTube channel try adding hyperlinked end cards to your videos. This can boost engagement on your website and also encourage visitors to subscribe. Here’s a screenshot to help you understand better.
21. Set Up Cross Promotions
Instead of promoting your own business all by yourself, try setting up a cross-promotion campaign.
Collaborate with other bloggers in your niche and promote each other’s business. In the process, you can end up with a longer email list.
Not sure how to connect with a potential prospect? Don’t worry. Platforms like Madneto can help you find partners to collaborate with.
22. Segment Your List
Now that you’ve managed to grow your list a little using the above tactics, you can use it to increase your sales and collect more email addresses.
Your subscribers are more likely to click email marketing campaigns that cater to their interests. So if you want your emails to work, create targeted content, and then segment your list based on your subscribers’ interest.
If your users like your emails, chances are that they’ll refer them to a friend or family.
23. Add a Link to Your Email Signature
Link your email signature to a landing page on your website, where your visitors can sign up for your email list.
24. Run a Twitter Campaign
Twitter is a great platform to reach out to hundreds of followers all at once. You can use it to run a paid ad campaign for promoting a free resource that needs the user’s email address.
Here are more ideas for using Twitter for lead generation.
25. Use Facebook Ads to Drive Traffic
You can also use Facebook ads to drive traffic to your most important landing pages. This is a great idea if you have an active following on the social platform that regularly engages with your updates.
Your ads can include a call to action to visit your landing page, where you can add an optin form to get more subscribers. Just make sure you optimize your Facebook ads to increase conversion rates.
26. Pin Your Optin Landing Page to Pinterest
If you’re already using Pinterest in your marketing strategy, pin your optin landing page to Pinterest too. Then you can promote the pin with Pinterest ads to attract more leads.
Remember to include a keyword-rich description in your pin, along with a great image to help you show up in search engine results.
27. Add QR Codes to Leaflets and Flyers
You can also use your printed materials to encourage signups and grow your email list. Then all people need to do is scan the code to view your optin page and join.
Here’s a handy guide on how to do it.
28. Publish Case Studies
Case studies are an excellent way to show potential customers how your existing clients enjoy your products or services.
Not only are case studies super actionable, but they also give uses the exact tactics used to get the results they want.
When you give readers fantastic content to grow their business, they’re more likely to want to know when there’s more of that content to read. So it’s the perfect opportunity to ask them for their email address in return.
29. Scrub Your Email List
Our final and the most important tip for your list building efforts is to scrub your email list.
Do you know that up to one-third of your subscribers never open your emails? Let alone click on your CTAs.
So what’s the point in having them on your list? That’s when email scrubbing comes in.
If you already have an email list make sure you keep it clean so you know that whatever data you have is useful and can yield results. Here’s how you can clean up your email list.
We hope this article helped you learn how to collect email addresses in WordPress. Once you have a powerful list, you can use it to make money with email marketing.