How to Grow Your Email List the Easy Way (23 Proven Tactics)

Posted by Kaveri Bharali on October 9, 2019

Want to know how to grow your email list the fastest way possible? Smart marketers know that email marketing is one of the most effective ways to grow a business.

Building an email list can take a lot of time and effort… but it doesn’t have to.

In today’s article, we’ll guide you through some tried and tested methods that can help you grow a robust email list. With the proven tactics below, you’ll be able to skyrocket your list growth in no time!

Let’s get started…

1. Use a Coming Soon Page Before Launch

how to grow your email list

If you really want to grow your email list, don’t wait until your site is launched. Start working on it the day you buy your domain name.

Not sure how to do it? Just add a beautiful coming soon page to your website. This can help you get a head start on growing your email list even when your site isn’t ready to go live yet. You can use it to build buzz and create excitement about your upcoming site.

Add a nice welcome page and give your visitors a hint of what to expect from your site. Don’t forget to tell them how it can make their lives better. And then just add an option to subscribe to your newsletter to stay in the loop. If you don’t know how to create a newsletter here’s a guide that can help you.

2. Create Actionable Landing Pages

Creating good landing pages for your website is extremely crucial if you really want to convert your visitors.

Landing pages are designed to direct your traffic towards a specific action, such as buying a product or signing up for your email list. A powerful landing page can be very helpful in your online marketing campaigns.

3. Create a Powerful Lead Capturing Form for Your Site

Adding a lead capturing/lead generation form to your website is another important step that you just can’t ignore.

A lead generation form helps you collect important data from your visitors like their email addresses, phone numbers, etc. Here’s an example from the Daily Harvest site.

how to grow your email list

You can also use a CTA on these forms to direct your visitors to a landing page that requires their email address. Plugins like WPForms can make creating such forms easy.

4. Improve Your Lead Generation Form Design

Lead generation forms are crucial for your website. But not all forms have the power to convert. By following a few simple rules, you can make your forms convert much more easily.

Here are a few tips you can follow:

  • keep your forms short
  • use eye-catching colors and images
  • create a multi-step form if your form is too long
  • use compelling call-to-action
  • create distraction-free landing pages

Check out these lead generation form examples for other ideas to make your lead capturing forms a success. But the most important point to remember is to keep your visitors engaged and not to make your forms too long.

5. Be Smart With Your CTA Text

A good CTA text has the power to persuade people to want to click on them. Studies show that words like “Submit” or “Register” get the least hits.

how to grow your email list

So try avoiding it and use your creativity to come up with better alternatives. Here are some examples to inspire you:

  • Let’s go
  • Click here
  • Let’s begin
  • Show me
  • Prove it

You can come up with other similar ideas.

6. Grow Your Email List With Gamification

An interesting way to capture your visitor’s attention is by using a coupon wheel optin in your forms.

Gamification is a psychological trick that smart marketers use to get even more leads and grow their email list faster.

how to grow your email list, optinmonster

Here’s a tutorial on how to create a spin-to-win email capture form.

7. Organize Giveaways

People love free stuff. And offering something for free to help your visitors solve a problem can be a good bait to draw their attention. You can do this by organizing giveaways and then publicizing it using your social profiles.

It can be anything related to your niche. A digital download for example. In return ask them to sign up using their email address.

Here’s a guide on how to run a successful viral giveaway to grow your email list.

8. Offer a Discount Coupon

The next brilliant way to attract visitors to your site is by offering discount coupons and birthday rewards.

If you’re selling your products or services online, you can offer a discount coupon in exchange for your visitor’s email address. They will happily give it to you to get the discount.

coupon popup example from OptinMonster

9. Use Lead Magnets to Grow Your Email List

A lead magnet is an incentive that you offer to your potential buyers in exchange for their email address or other contact information.  Lead magnets are generally in the form of a digital download.

It can be anything – a cheatsheet, a PDF file, a video, an eBook, a whitepaper or anything of that sort. Just make sure that what you’re offering is helpful for your users. Now let users download it in exchange for their email address.

Here are some lead magnet ideas to get you started.

10. Add Exit Popups

Exit popups is a technique in which the website traces the activity of your visitor based on the cursor movement. As soon as it detects the user’s intention to exit your site, it displays a popup with a message.

You can use these popups to make your visitors signup for your newsletter.

By adding exit popups to your website you can have a double benefit. It can help you:

  • reduce your bounce rate
  • reach your conversion goals

Exit popups can draw all the attention of your visitors just when they are about to leave. By using these popups on your site, you can make 53% of your customers take action before they leave the site.

11. Lock Your Content

Adding locked or gated content can be another way of collecting emails from your visitors. This kind of content needs your visitors to provide their email addresses in order to gain access to the entire post.

how to grow your email list, optinmonster

Just remember to add a powerful introduction so you can hook your readers. This will make them want to continue reading which they can do only by providing their email address.

You can also start a blog to offer free tips for beginners in your niche. Then add advanced tips and keep it gated. Ask your user to access the full content in exchange for their email address.

12. Add Social Proof

By adding social proof to your website you can instantly add more value and credibility to your business. It’s like adding a testimonial from users who approve of your product or service.

There are various types of social proof :

  • industry experts making recommendations
  • celebrity or influencer endorsements
  • customer reviews
  • huge social media following

This adds genuine value to your business and encourages users to happily respond to your CTA. TrustPulse makes adding social proof to your site super easy.

13. Organize Online Quizzes and Contests

Come up with interesting and peculiar quizzes and contests that draw your user’s attention. Make sure your questions are engaging enough to captivate your participants until the end.

At the end of it ask them to submit their email address so they can download the results.

14. Host a Free Challenge

Hosting challenges is in trend right now. You must have seen various challenges like “30-day blogging challenge” doing rounds on the internet.

These challenges inspire and motivate people to do something that they have procrastinated for long. And many people join these challenges just to get started or in the hope of getting better at what they are doing.

You too can host such a challenge and ask people to join by registering with their email address. RafflePress is an easy way to do this with daily giveaway entries.

15. Guest Blog

Guest blogging is a brilliant way to expand your email list. You can reach out to popular websites in your niche that accepts guest posts and pitch your idea.

Once approved come up with a great post and add a link to your website. Make sure your visitors land on to a page that needs them to submit their email address.

16. Add a Call-to-Action to Your Social Pages

This point is similar to the above one. Except for this time, we’ll shift the focus to your social pages.

Social platforms like Facebook, Twitter, Pinterest, etc. can be amazing in helping you reach out to hundreds of people at the same time. By adding a call-to-action to your social profile, you can easily direct your visitors to a landing page that needs them to submit their email addresses.

Call-to-action or CTA buttons are the buttons you use to direct your visitors towards your conversion goal. In this case, your conversion goal is to make people subscribe to your email list. To come up with a strong CTA that converts, follow our next step.

17. Host a Webinar

People love attending webinars. By signing up for one, visitors can easily get direct advice from industry experts and thought leaders. Here’s how to host a successful webinar.

Then use the opportunity to collect email addresses by asking people to register for it. Here is a list of software you can use to host your webinar.

18. Add Cards to Your YouTube Videos

If you have a YouTube channel try adding hyperlinked end cards to your videos. This can boost engagement on your website and also encourage visitors to subscribe. Here’s a screenshot to help you understand better.

how to grow your email list

19. Set Up Cross Promotions

Instead of promoting your own business all by yourself, try setting up a cross-promotion campaign.

Collaborate with other bloggers in your niche and you can both promote each other’s business on your respective sites and social profiles. In the process, you can end up with a longer email list.

Not sure how to connect with a potential prospect? Don’t worry. Platforms like Madneto can help you find partners to collaborate with.

20. Segment Your List

how to grow your email list

Now that you have managed to grow your list a little using the above-mentioned tactics, its time to use it to increase your sales and collect more email addresses.

Your subscribers are more likely to click through emails that cater to their interests. So if you really want your emails to work, create targeted content and then segment them based on the interest of your subscribers.

If your users like your emails, chances are that they’ll refer them to a friend or family.

21. Add a Link to Your Email Signature

Link your email signature to a landing page on your website, where your visitors can sign up for your email list.

22. Run a Twitter Campaign

Twitter is a great platform to reach out to hundreds of followers all at once. You can use it to run a paid ad campaign for promoting a free resource that needs the user’s email address.

Here are more ideas for using Twitter for lead generation.

23. Scrub Your Email List

Our final and the most important tip is to scrub your email list.

Do you know that up to one-third of your subscribers never open your emails? Let alone click on your CTAs.

So what’s the point in having them on your list? That’s when email scrubbing comes in.

If you already have an email list make sure you keep it clean so you know that whatever data you have is useful and can yield results. Here’s how you can clean up your email list.

These are some of the ways that you can use to grow your email list. Once you have a powerful email list, you can use it to make money with email marketing.

We hope you found this article helpful. If you did, do follow us on Twitter and Facebook for more of such content.

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