How to Create a Giveaway Landing Page That Converts 

If you have ever run a giveaway and didn’t get the results you hoped for, the landing page might have been the problem. A cluttered or confusing page can turn people away before they even enter.

A dedicated giveaway landing page removes the sidebars, menus, and competing offers so visitors see one option: enter.

In this guide, I’ll show you how to build one by pairing RafflePress for the giveaway with SeedProd for the page, a combination that only WordPress sites can pull off.

What Is a Giveaway Landing Page?

A giveaway landing page is a standalone web page dedicated entirely to your contest, with no navigation, sidebars, or competing calls to action to distract visitors from entering.

Run the same contest on a regular blog post or page and it competes with everything else on screen: your menu, related posts, ads, and product links. A landing page strips all of that away so the prize and the entry form are the only things a visitor sees.

The terminology trips people up, so it helps to be clear.

A giveaway gives a prize away freely with no purchase needed, a contest picks a winner by skill or vote, and a sweepstakes draws a winner by pure chance. This guide applies to all three, so if you searched for a contest or sweepstakes landing page, you’re in the right place.

Why Does a Giveaway Landing Page Get More Entries?

Creating a dedicated page for your contest keeps visitors focused on one action. Building a landing page for your giveaway makes it the main focus, not one item competing with everything else on your site.

Contest-specific pages built around a single goal consistently outperform general pages stuffed with other content. Strip away the distractions and a higher share of visitors actually enter.

Sure, you could post your contest on any old post or page. But chances are those pages have other information on them, like:

• Advertising banners
• Coupons and special offers
• Links to popular blog posts
• Call to action buttons for products
• Social media feeds

Here’s an example of a giveaway page with too much going on.

With so many elements on your page, visitors could overlook your giveaway altogether.

A dedicated giveaway landing page is free of those distractions and puts the focus on your contest.

That way, you can show people exactly what you want them to do and what steps to take to make it happen.

What Should a Giveaway Landing Page Include?

Want your giveaway to actually convert? These are the essential features that every successful giveaway landing page includes, and why they matter.

1. Attention-Grabbing Copy

Your headline and description should instantly excite your visitors and make the prize feel real. Strong copy is what motivates people to take action.

If you set the scene with your words, visitors will want to sign up to enter immediately.

2. Eye-Catching Images

Images help set the tone and make your contest feel more legit. Show off the prize and create a visual hook that draws people in.

That could be an image of the grand prize, a background image, or even a video welcoming people.

The visual content on your page sets the tone for the type of contest you’re running.

3. Sharing Options

Make it easy for participants to share your giveaway and reward them for doing it. Built-in sharing tools can dramatically boost your reach.

One way to do that is to ask people to share your giveaway in return for more entries. You can also send an email confirming people’s entries, a thank you for entering, and a request to share your giveaway with their friends.

4. Easy Ways to Enter

Fewer clicks means more entries. The smoother the entry process, the more people will complete it and share it with friends.

Instead of adding complex sign up forms, you can use a contest app that lets people enter with a couple of clicks. This removes the frustration from lengthy forms and offers instant satisfaction when they enter.

5. Mobile-Friendly Design

Most of the people who reach a giveaway come from a phone, usually straight from a social post or a text from a friend. If your page is slow or fiddly to tap on a small screen, you lose entries before anyone reads the prize.

I always check a new landing page on my own phone before I share it anywhere. A clean, fast page that loads quickly and keeps the entry button within thumb’s reach is what turns a casual tap into an entry.

6. On-Brand Visual Design

Your brand colors, fonts, and logo do quiet work on a giveaway page. They tell visitors the contest is real and that a genuine business is behind the prize.

When I build pages in SeedProd, matching the giveaway to the rest of the site is the step that makes the whole thing feel trustworthy. A prize that looks like it belongs to a brand you recognize is a prize people believe they can actually win.

Giveaway Landing Page Examples to Inspire Your Next Contest

Need inspiration? These real-world giveaway landing page examples show what works, from viral features to strong branding. Use them to spark ideas for your next contest.

1. Glendalough Gin Giveaway Landing Page

Prize: Glendalough Gin Dinner Experience

Purpose: Promote restaurant event and drive bookings

Standout Features:

🔹 Bold prize image 🔹 Branded background 🔹 Viral referral action

Tools Used: RafflePress giveaway builder

For this giveaway, the restaurant wanted to promote its Glendalough Gin evening with a contest. Using the RafflePress giveaway builder, they quickly created a landing page with clear instructions on what users would win and how to enter.

By including an image of the prize, it’s easy to imagine being a winner. Their restaurant’s background image also makes it easier for participants to recognize the place in person.

What Makes This Work: The prize image puts the winner’s experience front and center before they read a single word of copy.

2. Oak Ridge Free Trash Collection Giveaway Page

Prize: Free Trash Collection Service

Purpose: Raise local awareness and generate leads

Standout Features:

🔹 Business-branded prize image 🔹 All-caps prize title 🔹 Branded background image

Tools Used: RafflePress giveaway builder

A similar contest that uses the RafflePress giveaway landing page feature is this giveaway from Oak Ridge trash collectors. They used the widget’s prize details area to show their logo over an image of the business, so it’s clear what’s up for grabs.

They also highlighted the prize in all caps, which makes it stand out from the rest of the page. The background image of their vehicle ties everything together into a well-branded contest.

What Makes This Work: A prize written in all caps removes any doubt about what a visitor stands to win in the first glance.

3. Underground Dining Valentines Meal Giveaway

Prize: Valentine’s Dinner for Two

Purpose: Drive seasonal bookings and email signups

Standout Features:

🔹 Holiday tie-in 🔹 Prize description + redemption details 🔹 Refer-a-friend option

Tools Used: RafflePress WordPress giveaway plugin

Underground Dining used the perfect time of year to promote their business by running a Valentine’s giveaway for a meal for two.

By building the contest with RafflePress’s giveaway builder, they created an engaging landing page that set the tone for a romantic treat. Their copy included all the details of the prize along with redemption requirements.

What Makes This Work: Spelling out redemption details in the copy removes any uncertainty about how to claim the prize.

4. Clubbing TV Headphones Giveaway Landing Page

Prize: Mackie Studio & DJ Headphones

Purpose: Co-branded promotion with edeejay.com

Standout Features:

🔹 Partner branding 🔹 Industry-specific imagery 🔹 Distraction-free layout

Tools Used: RafflePress giveaway plugin

For this contest, Clubbing TV partnered with edeejay.com to offer their community a chance to win a Mackie Studio & DJ headphone pair. Partnerships like this are a great way to engage the audiences of both brands to increase leads and sales.

Using the RafflePress contest landing page builder, they gave participants a distraction-free chance to win a relevant prize. They also used images tied to their industry, which help create an emotional response that spurs people to enter.

What Makes This Work: Sharing two audiences through a partner brand doubles the reach without doubling the work.

5. CLEAN Cause Backyard BBQ Giveaway

Prize: BBQ Bundle with Branded Products

Purpose: Promote products and grow email list

Standout Features:

🔹 Product placement in prize 🔹 High-quality product photo 🔹 Join email list action

Tools Used: Website form

In this giveaway, CLEAN Cause gave users the chance to win a bundle of BBQ goodies that included their own products. It’s a smart way to offer a high-value prize that attracts plenty of entries while putting your products in front of new people.

On visiting the landing page, it’s clear what the contest is about from the high-quality photo and prize list. It’s also instantly easy to see how to enter.

What Makes This Work: Slipping your own products into the prize bundle turns every entry into product exposure.

Since RafflePress integrates with popular email marketing services, you can connect your favorite with a few clicks. Then all users need to do is enter their email address to take part.

6. RunPhones Headphones Contest

Prize: 2 Wireless Headphones

Purpose: Promote product and capture leads

Standout Features:

🔹 Lifestyle imagery 🔹 Email list CTA 🔹 Streamlined entry

Tools Used: Website form

RunPhones created a contest offering users the chance to win 2 wireless headphones. The landing page does a great job of promoting their products and helps users imagine what it would be like to use the prize.

What Makes This Work: Lifestyle imagery lets a visitor picture the prize in their own life, which is more persuasive than a plain product shot.

Here’s an example we built in a few minutes using RafflePress that keeps every entry in one place with the Join an Email Newsletter action.

7. Golfballs.com Sweepstakes Landing Page

For this giveaway landing page example, Golfballs.com ran a sweepstakes to promote their business with the prize of a set of personalized golf balls.

They’ve done a great job making the page eye-catching, with clear examples of what users can win. With a simple sign-up form, they’re able to gather email addresses to grow their list quickly.

What Makes This Work: Tying the prize to user-generated content, like a photo contest for custom golf ball designs, gives the brand promotional material that outlasts the giveaway.

8. Ashley HomeStores Mattress Sweepstakes

Another smart contest landing page is this example from Ashley HomeStores. They ran weekly sweepstakes to promote Tempur-pedic mattresses, an excellent way to keep their products in front of shoppers.

The imagery does a great job of creating an emotional response. To enter, though, users have to click through to a separate step, which adds friction.

What Makes This Work: Strong emotional imagery pulls people in, and the lesson here is to pair it with the fewest possible steps to enter.

9. Dell’s Storage Virtual Road Trip Prize Draw Page

Dell’s landing page is a standout example of creativity in action. They created a virtual road trip through scenic storage landscapes to educate users about their storage products.

After taking part, users answer a question for the chance to win, with a new contest and question every week.

What Makes This Work: Asking a question after an experience filters for people who actually engaged with the brand, not just prize hunters.

It’s easy to create a similar contest for your business. You could ask users to watch a video or read a blog post first, then use the Answer a Question action in RafflePress to enter.

When the next week comes around, you can click to duplicate the previous week’s contest, edit the title and question, and publish it.

10. Rush Charge Portable Battery Bank Giveaway

Rush Charge’s example shows how you can make any contest match your website’s branding. Even better is the level of detail about the prize, which leaves no doubt about what you could win and how to use it.

What Makes This Work: Detailed prize information answers the visitor’s “what exactly do I get?” question before they have to ask it.

When it comes to choosing a giveaway winner, it’s easy to view all entries in the giveaway dashboard and pick a winner randomly.

No doubt you’re eager to try these examples yourself now. So how do you create a landing page for your next contest? Let’s find out.

How to Build a Giveaway Landing Page With RafflePress

Creating a giveaway landing page from scratch can be overwhelming, especially if you’re not a designer or developer. You have to figure out the layout, write the copy, design the form, and make sure everything looks good on mobile.

The fastest and easiest way is to use a tool built for the job. That’s where RafflePress comes in.

RafflePress is the best WordPress giveaway plugin for building contests that actually get results. It includes:

• Ready-made giveaway templates
• One-click verified entry options
• A distraction-free landing page mode

That distraction-free landing page mode is worth calling out. It publishes your giveaway on its own clean page on your WordPress site without you building a page yourself, so you can launch fast even if you haven’t designed a custom layout yet.

In this tutorial, I’ll walk you through how to build a high-converting giveaway landing page using RafflePress. You can launch your contest in minutes, no coding needed.

Get started with RafflePress here.

Step 1. Create Your Contest With RafflePress

Once you’ve downloaded the RafflePress plugin, create a plan so you know what you want to get out of running a giveaway.

Your plan should include the following information:

• Who your target audience is
• What your contest goals are
• The type of contest you’ll run
• Your giveaway rules and eligibility
• A time-frame for running your contest
• How you’ll promote your giveaway
• Your method for drawing a winner

We’ve put together a step-by-step guide to create an online contest that includes all those details. It’ll also teach you how to create your first online contest with RafflePress.

Step 2. Design Your Giveaway Landing Page

Now that you’ve created a giveaway with RafflePress, let’s look at designing your landing page.

RafflePress includes several ways to get your contest looking exactly how you want, including:

• The option to add images of your prize
• Title and description areas to write your landing page copy
• Several font styles to make your copy stand out
• Different layouts for your giveaway widget
• Custom colors for buttons
• Custom landing page background colors
• The ability to upload a custom background image

Let’s look closer at each option.

Adding Your Landing Page Copy

In the RafflePress giveaway builder, click the Details tab to see an overview of your contest widget. When you click the pencil icon under the Giveaway Prize Details section, you can edit your contest’s title.

On the right-hand side of your screen, you can also add a description. Try to paint a picture of what winning your prize will look like to encourage people to enter.

Upload a Prize Image

To add an image of your giveaway prize, click the Select Image button. Then upload an image or photo from your computer to display in the giveaway widget.

When you’re happy with how it looks, click Done Editing.

Remember to save your giveaway often by clicking the Save button in the top-right corner.

Change the Contest Widget Layout and Font

Next, click the Design tab to customize the layout, font, and colors of your giveaway. Under the Layout heading, you’ll see 2 different ways to display your contest widget.

First, you can display the header, text, and then your image.

Or you can show the image first, then the header and description text.

Under the Fonts heading, you can choose from a drop-down list of different font pairings. This helps your giveaway stand out on your landing page.

Choose any fonts you like the best to see the changes in the preview on the right.

Add Custom Button Colors

Changing the color of the main action button on your giveaway landing page is just as easy.

Click the circle icon under the Button Color heading and choose a color from the palette. You can also add your preferred hex value for an exact match.

Changing Your Landing Page Background

The next section is the page background. This only applies to the background of your giveaway landing page.

Here you can choose a custom color for your background or upload a background image.

To add a new background image, click the Select Image button and upload an image from your computer.

If you’re feeling technical, you can enter your own Custom CSS to make your contest page stand out even more.

Step 3. Publish Your Giveaway Landing Page

When you’ve finished designing your landing page, it’s time to make it live. Click the Publish button at the top of the contest builder.

You’ll see 3 different options for publishing your competition. To publish it as a landing page, click the Giveaway Landing Page option.

From there, you can set up your giveaway page URL by clicking the link shown below.

You’re then taken to a screen where you can enter the URL for your page.

Once you’ve entered the URL, click the View button to preview your page.

Congratulations! Now anyone visiting that page can enter for a chance to win.

Build a Custom Giveaway Landing Page With SeedProd

If you want more control over the design and layout, SeedProd gives you everything you need to build a fully custom giveaway landing page that fits your brand.

SeedProd is a drag-and-drop WordPress website builder that lets you design a fully custom giveaway landing page and embed your RafflePress widget directly, with no code needed. It ships with a deep template library, from 50 templates on the Basic plan up to 300+ on Pro and Elite.

You can follow this step-by-step guide to create a landing page with SeedProd. Just install the plugin, get familiar with the drag-and-drop builder, and create a custom page.

After creating your landing page, you can use the RafflePress block to add your giveaway to it.

Drag the block over to your design and choose a giveaway from the dropdown menu. Then keep customizing your page until it suits your needs.

For example, you can add a countdown timer to create a sense of urgency and boost entries. Or you can add a link back to your homepage so users can keep browsing after entering.

When you’re happy with your design, click the dropdown arrow on the Save button and select Publish.

You can now see your giveaway landing page live on your website:

How to Promote Your Giveaway Landing Page for More Reach

Once your giveaway page is live, it’s time to get eyes on it. Your page is live, now get people to it with these tactics.

• Add an exit-intent popup to catch people before they leave your website and direct them to your giveaway page.
• Add a call-to-action in your website’s sidebar to let people know you’re running a giveaway they can enter.
• Submit your landing page to contest directory websites to attract targeted traffic.
• Share your giveaway on social media to raise awareness and generate excitement.

You can also check out these proven contest promotion ideas for more inspiration.

How to Test and Track Your Giveaway Landing Page Performance

Don’t just launch and hope. Here’s how to track your giveaway’s performance so you can improve results while it’s still running.

One way to test your landing page is to use MonsterInsights, the best WordPress analytics plugin. With MonsterInsights, you can track visits to your contest’s landing page during your giveaway. You can also see how visitors find your website.

The MonsterInsights dashboard reports also let you see your data right inside your WordPress dashboard.

Even better, real-time statistics make it easy to track your landing page traffic while your giveaway is running. Then you can make adjustments as you go to get the best results.

FAQs About Giveaway Landing Pages

What should a giveaway landing page include?

A giveaway landing page should include attention-grabbing copy, a clear prize image, and a simple entry process with as few clicks as possible. It also needs sharing options to reward entrants for spreading the word.

On top of that, the page should be mobile-friendly and match your brand colors and logo. Those two things make the contest feel trustworthy to the visitors who arrive from a phone.

How do I get more entries on my giveaway landing page?

Reward people for sharing your giveaway and offer bonus entries for actions like referring a friend or following you on social media. The more ways people can earn entries, the more they spread the word.

You can also keep the entry process to a couple of clicks and promote the page through email, social posts, and contest directories. Fewer steps and more traffic both push your entry count up.

Can I use a giveaway landing page without my own website?

RafflePress runs on a self-hosted WordPress site, so you do need a WordPress site to use its built-in landing page mode. The upside is that landing page mode publishes your giveaway on its own clean page without you designing a layout yourself.

If you don’t have a WordPress site yet, setting one up is the first step, and you can then launch your giveaway page in minutes.

What’s the difference between a giveaway landing page and a regular page?

A giveaway landing page is built around one action: entering your contest. It strips away the menu, sidebar, and other links that a regular page keeps.

A regular page asks visitors to do many things at once, which splits their attention. A landing page keeps the focus on the prize and the entry form, so more visitors actually enter.

How do I track giveaway landing page performance?

Use an analytics tool like MonsterInsights to track visits to your giveaway landing page and see where your traffic comes from. Watching this data while the giveaway runs lets you spot what’s working.

From there, you can compare your entry count against your page visits to see how well it converts. If visits are high but entries are low, simplify the entry process or sharpen your copy.

Start Building Your Giveaway Landing Page Today

Your giveaway worked hard enough to reach someone. Your landing page is what turns that visit into an entry, so give it the dedicated page it deserves.

Get started with RafflePress today.

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