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How to Create a Landing Page in WordPress (+3 Examples)

Posted by Stacey Corrin on January 7, 2021

Do you want to learn how to create a landing page in WordPress?

Setting up a landing page in WordPress is a great way to capture your website visitor’s attention. This allows you to turn them into leads and paying customers.

In this article, we’ll show you what a website landing page is and how to build a landing page in WordPress.

First, what exactly is a landing page?

What Is a Website Landing Page?

A website landing page is a web page designed to promote and sell your products and services. It’s the most effective way to increase conversions.

We call it a landing page because it’s where visitors land first on your website. After browsing your page, users take action by:

  • Signing up for your email list
  • Buying products from your online store
  • Getting in touch
  • Or, by downloading a Lead Magnet

When this happens, they turn into qualified leads or sales.

What is the difference between a homepage and a landing page?

A landing page is different from a website homepage because it serves a specific purpose.

  1. Homepages provide lots of information on your front page so users can decide what to do on your site.
  2. Landing pages inform users about something specific and persuade them to take action.

Related: Landing Page vs. Website: What’s The Difference?

For instance, you can create a landing page for a social media campaign to get users to pre-order a product. Or, you could create a landing page to encourage users to register for your next webinar.

Websites only have 1 homepage, but you can create as many landing pages as you like. You can even create them for several different campaigns.

For example:

  • Landing pages for your paid advertising campaigns
  • Pages for visitors coming from traffic sources like your email list or social media, and more
  • A page for users landing on specific product pages

Bottom line: Website landing pages are powerful marketing assets. They’re created to achieve your marketing goals by driving more leads and sales.

What Should a Good Website Landing Page Have?

Website landing pages are best for increasing conversion rates. So you create your own landing page, you should include some key elements to do the job well.

The 5 essentials of a great landing page are:

  1. Attention-grabbing headlines. The best headlines draw the reader in and convince them of your offer.
  2. Eye-catching images. Use high-quality photos and hero images to illustrate your offer. Pictures of happy smiling faces can help people imagine themselves as customers.
  3. Compelling copy. Ensure your copy is easy to read with a clear font and write in a way that addresses your visitors’ pain points.
  4. Urgency. Including limited offers and countdown timers on your custom landing page creates urgency. This compels visitors to take action for fear of missing out.
  5. Calls-to-action (CTAs). Always include a bold CTA button to encourage visitors to act on the information you’ve provided.

These are just the essentials of a landing page. Always keep in mind your target audience when putting your pages together.

You should adjust your page design and elements to suit both your desired goal and the audience’s needs.

Here are some examples of different types of landing pages:

Now you know what a landing page is and how it can help your marketing efforts. Next, let’s learn how to create a landing page using WordPress and a WordPress landing page plugin.

Creating a Landing Page in WordPress Using SeedProd

The easiest way to create a landing page in WordPress is with a WordPress plugin. SeedProd is the best WordPress landing page plugin on the market. It even has built-in coming soon and maintenance modes.

SeedProd is the best drag and drop landing page builder for WordPress

SeedProd makes it super-easy to create high-converting website landing pages in WordPress. It has a fuss-free drag and drop page builder that offers a live preview of your page as you make changes. Plus, it works seamlessly with your current WordPress theme or child theme.

You can add content with customizable landing page-specific blocks in SeedProd. Then you can customize that content with various block templates and design options.

Creating a professional landing page design is easy with SeedProd’s landing page templates.

You can also forget about pages that are slow to load and customize. Unlike other solutions like Elementor or Beaver Builder, the SeedProd is bloat-free. This means everything loads lightning-fast no matter what you add to your page.

Best of all, you won’t need any design knowledge to build stunning landing pages that get results. Not to mention, if your budget is limited, you can use SeedProd free and create a landing page for free.

So if you want to know how to make a landing page in WordPress, here’s how it works with SeedProd.

Video Tutorial to Create a Landing Page on Your WordPress Site

If you’d prefer to read the written instructions, follow the steps to create a landing page below.

Step 1: Install SeedProd Landing Page Plugin

First, click here to get started with SeedProd and download the plugin to your computer. Then upload and activate the plugin on your WordPress website. If you need help with this step, follow this guide for installing a WordPress plugin.

Enter your SeedProd Landing Page Pro license key

After activating the SeedProd plugin, you’ll see a welcome screen. Enter your license key in the field provided and click the Verify Key button to verify the plugin.

Next, scroll further down the same screen and click the Create Your First Page button.

Create your first simple landing page

After clicking the button, you’ll head to the landing page dashboard, where you can follow the instructions on setting up a landing page. On this page, you can edit and activate a Coming Soon Mode, Maintenance Mode, Login page, and 404 Page. Underneath, you’ll see a list of all the landing pages you’ve created with SeedProd.

SeedProd landing page modes

Since we don’t have any pages yet, go ahead and click the + Add New Landing Page button to create a new page.

Create a new landing page with SeedProd

Step 2: Choose a Landing Page Template

The great thing about SeedProd is it comes with a wide variety of website landing page templates. This helps you build stunning landing pages in WordPress without any coding experience.

After clicking the Add New Landing Page button, you’ll see a page where you can choose a template.

SeedProd landing page templates.

There are templates for:

Or you can select the Blank Template to build and design your own free landing page theme in the visual editor. 

For this tutorial, let’s choose the Newsletter Squeeze Page Template. Just hover your mouse over the template and click the tick icon.

Choose and launch your landing page template

Related: 11 High-Converting Squeeze Page Examples to Boost Your List

After that, a lightbox popup will appear where you can give your page a name and a custom URL. Then click the button labeled Save and Start Editing the Page.

give your landing page a name and custom URL

Step 3: Customize Your WordPress Landing Page

After creating your new page, you’ll see the visual drag and drop page builder. This is where you can choose the layout for your page and add your own landing page content. These elements are divided between Blocks and Sections.

Customize your landing page in the visual drag and drop page builder

Landing Page Blocks

Blocks are elements that contain the content of your page, including:

  • Headlines
  • Text
  • Bullet Point Lists
  • Images
  • Buttons
  • Dividers
  • Videos
  • Spacers
  • Columns

To add them to your page, drag them from the left-hand panel onto the live page preview on the right. You can also click any element that you add to your page to see several customization options.

For instance, you can click the Button block to open the settings. It has several template styles, colors, gradients, and outlines to choose from.

Choose templates for the content elements on your landing page

You can also change the content, size, and alignment of the block. In the advanced block settings, customizing the color, typography, and button is easy.

Like Standard blocks, you can use landing page-focused blocks in the Advanced section. These elements are ideal for generating leads.

They include:

  • Signup forms
  • Contact forms
  • Login forms
  • Giveaway widgets
  • Anchor links
  • WooComemrce blocks
  • And more
Add conversion-focused landing page blocks

You can also show social proof and create urgency on your page with:

  • Countdown timers
  • Star ratings
  • Testimonials
  • Progress bars
  • Social blocks
  • sharing buttons
  • And more.

You can also customize each element of the advanced blocks. For instance, you can:

  • Choose different templates for form fields
  • Customize your countdown timer styling
  • and so on.
Advanced content block templates

Landing Page Sections

The sections tab shows a selection of pre-made layouts you can click and add to your landing page.

SeedProd landing page sections

This includes sections for:

  • Headers
  • Hero Areas
  • Calls To Action
  • FAQ
  • Features
  • Footers

To add a section to your landing page, hover over an example with your mouse and click the plus + icon.

add a new landing page section

SeedProd then inserts the section into your page. From there, you can click and edit the elements as you would with the blocks.

Customize your landing page sections

Global Settings

To keep your page branding like the rest of your website, you can edit your global landing page settings. Just click the gear icon in the builder’s bottom-left corner. This reveals global color, font, background image, background color, and custom CSS settings.

Global landing page settings

For example, you can add a video background or background slideshow to your page. Or you can give your landing page a consistent color palette.

global landing page color settings

In fact, SeedProd comes with over 20 pre-made color palettes you can choose from with a single click.

landing page color palettes

Don’t forget to save your changes during the design process by clicking the Save button in the top-right corner.

Sometimes you might need to go back to a previous landing page version.

To do that, click the clock icon in the bottom left of your screen. Then you can view your revision history and switch to a different version.

landing page revision history

Step 3: Integrate Your Email Marketing Service

Connecting your email marketing service to your page will help you gather leads.

SeedProd makes this easy by integrating with popular email services. For instance, you can connect to Constant Contact, GetResponse, ActiveCampaign, and more.

landing page integrations

You can also set up Google Analytics tracking, spam protection, and other apps with Zapier.

To connect to your email service, just find it in the integration list and click Connect.

Integrate your email marketing service to your landing page.

Then follow the instructions to connect and verify your account. After that, you can link all your optin-forms to your email list.

Step 4: Configure Your Landing Page Settings

For the next step, click the Page Settings tab at the top of your screen. Here you can control your general page settings and edit your SEO and analytics settings. You can also enter custom header, body, and footer scripts.

configure your landing page settings

Remember to click Save to preserve your changes.

Step 5: Publish Your Landing Page in WordPress

Before publishing your landing page, you should preview it. This allows you to see if it looks good on both desktop and mobile devices.

To preview your page, click the preview icon in the landing page builder. You’ll see a mobile page preview instantly, so you can scroll through and make any changes. Just click the icon again to switch back to the desktop preview. 

preview your landing page on mobile

If you’d like to see a live preview of your page, click the eye icon to open your landing page in a new tab. 

When you’re happy with how everything looks, click the arrow under the Save button and click Publish.

SeedProd will show a success popup notifying you that your page is now live.

landing page published success message

Then you can click the See Live Page button to see it.

Example of a simple landing page made with SeedProd

Great work! You’ve now created a landing page in WordPress.

Creating a Landing Page in WordPress Using OptinMonster

A well-optimized landing page can convert the website traffic that lands on it into valuable leads for your business.

In this example of building a landing page, we’ll show you how to create an optin landing page using OptinMonster. OptinMonster is the most powerful lead generation software for marketers.

Check out our OptinMonster review for more details.

It might sound complicated, but we promise it’s super easy, and you don’t need any coding knowledge!

To get started, grab a copy of OptinMonster and choose at least the Pro version to access the Fullscreen Overlay feature we’ll be using in this guide.

Step 1: Create a New Campaign

When you’ve got your copy of OptinMonster, log in to your account and click the green Create Campaign button.

create a new OptinMonster campaign

Then select the Fullscreen Campaign Type, which is what we’ll be using to build our landing page.

OptinMonster fullscreen campaign

Next, scroll down to choose a template for your campaign.

OptinMonster campaign templates

Now give your campaign a name and choose the website you’d like to display it on. Then click the Start Building button.

Name your campaign and start building

Step 2: Customize Your Campaign

The next page you’ll see is where you can edit your landing page and customize it to suit your branding and campaign goals.

customize your campaign

To make your changes click any element on your screen that you want to change, and an editor will appear on the left-hand side of the page.

edit any landing page element

You can also add extra features to your page, including:

  • Column Blocks
  • Images
  • Buttons
  • Chatbots
  • Coupon Wheels
  • Countdowns
  • Videos, and more

Step 3: Set Your Campaign Display Rules

When you’re happy with your landing page’s design, move on to the Display Rules tab, which you’ll find at the top of the screen. This is where you’ll set when your landing page shows up to visitors.

By default, the display rules are set to show the page after a visitor has been on your site for 5 seconds.

OptinMonster display rules

But for this example, we’re going to change it to show when a visitor is about to exit the site. Plus, if they haven’t seen the page for a while.

To do this, we’re going to condition the page to show when an exit is detected and if a visitor has not seen the campaign in the last 7 days.

OptinMonster display conditions

Step 4: Integrate Your Campaign

Next, it’s time to add your email service provider so you can collect email addresses from your landing page. You can do this by first clicking Integrations at the top of the page, then Add New Integration on the left-hand side panel.

OptinMonster works with all major email marketing services, so you’re sure to find yours in the drop-down list. For instructions on integrating with your email service provider, see the documentation here.

Here’s an example of how to set it up using MailChimp.

Integrate optinmonster with your email marketing service

Step 5: Publish Your Campaign Landing Page

Now before we go ahead and publish the landing page, it’s a good idea to set up analytics to track your results.

To do this, click the Analytics tab at the top of the screen and click the Connect button to connect to Google Analytics.

Connect Google Analytics

Now you’re ready to publish your landing page!

Just head to the Publish tab and change the status of your campaign from Pending to Live.

Final landing page

But we don’t always need something as detailed as a marketing campaign if all you need is a landing page to display a simple WordPress form. That’s why in the next example, we’ll show you how to create a landing page for your website forms.

Creating a Landing Page in WordPress using WPForms

Creating a landing page for your WordPress forms is a smart idea if your normal forms aren’t performing as well as you’d like.

Let’s face it; a lot is going on with your website. You’ve got content, offers, discounts, and so much more happening all at once. Those humble web forms can get overlooked pretty easily.

But with the Form Pages Addon from WPForms, you can create beautiful distraction-free form pages your visitors can’t miss.

WPForms is the best drag and drop form builder for WordPress, and with over 3 million users, it’s the fastest way to create stunning forms.

Why not check out this in-depth WPForms review for the full details.

To get started with building your form’s landing page, grab a copy of WPForms here.

For access to the Form Pages Addon, you’ll need to get the Pro version at the very least. You can then download the WPForms plugin from within your WordPress dashboard area.

Once you’ve installed and activated the plugin, go to WPForms » Addons and scroll down until you find the Form Pages Addon.

Click Install Addon to install and activate it on your website.

WPForms Form Pages Addon

Then head to WPForms » Add New to begin creating your new form. You can learn all about creating a simple contact form in WordPress in this step-by-step guide.

To turn your form into a landing page, click the Settings tab within the form builder and select Form Pages.

Edit form pages in WPForms

You’ll need to click Enable Form Page Mode to start editing your landing page. Then you can edit the following elements:

  • Form Page Title – Change the page title to something more attention-grabbing and descriptive.
  • Message – Explain why you’d like your visitors to fill in your form.
  • Permalink – Choose the URL structure of your landing page.
  • Header Logo – Upload your own logo in the header of the page.
  • Footer Text – Add your own custom text in the footer.
  • Color Scheme – Select either a pre-set color scheme or choose your own.
  • Style – Choose either a Modern or Classic page style.
WPForms landing page customization

When you’re happy with your settings, click Save. Whenever anyone visits the URL you chose in the setup stages; they’ll see the form landing page.

WPForms published landing page

WordPress Landing Page FAQ

How do I create a free landing page on WordPress?

You can create a free landing page in WordPress easily with the free version of SeedProd. Just follow this guide on how to create a free landing page in WordPress.

What is the difference between a landing page and a website?

A website is designed for users to explore and learn more about your business. Landing pages are customized to urge users towards a specific goal, such as buying a product or service or signing up to your email list. In short, a landing page is designed for conversions.

Do landing pages rank on Google?

Yes. If you optimize your landing page around specific keywords, it can rank for those keywords in Google and other search engines.

How do I drive traffic to my landing page?

You can drive traffic to your landing page in many ways, including:

  • Launch Email Newsletters
  • Guest blog on relevant sites
  • Use search advertising
  • Partner with influencers
  • Engage in comment sections and forums
  • Link internally across your website
  • Use social media advertising

How many CTAs should be on a landing page?

The number of CTAs on your landing page depends on its length. If you have a short landing page, you might have only a single call-to-action button.

But if your landing page is long, you can include several CTAs to capture motivate users as they read through your content and are more ready to buy.

Where to put landing pages?

There are several places where you can put your landing page on your website. For instance, you can:

  • Link to your website landing page from your navigation menu
  • Add a link to you page in your sidebar or widget-ready area
  • Link internally to your website landing page from relevant blog posts
  • Promote your landing page with lightbox popup

And there you have it!

You now know how to make a landing page in WordPress.

Creating a landing page is easy with any of the above examples. Even better, all the tools mentioned in this article work beautifully with SeedProd’s landing page builder. This means you can build high-converting pages all in one powerful package.

Get started with SeedProd today.

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