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how to create a landing page in wordpress

How to Create a Landing Page in WordPress (Step-by-Step Guide) 

Do you want to learn how to create a landing page in WordPress?

If you’re a beginner, you can easily set up a landing page with SeedProd’s WordPress page builder without writing any code. That way, you can capture visitors’ attention and get them to sign up for your email list, buy your products or services, and boost conversions.

In this article, we’ll show you what a website landing page is and how to create one in WordPress for your small business.

First, what exactly is a landing page?

What Is a WordPress Landing Page?

A landing page is a special kind of webpage that people are taken to when they click on a link. It’s like a door that opens up to a specific room in a house, instead of the whole house. The room is designed to have all the information someone needs about a specific thing, like a product or service.

We call it a landing page because it’s where visitors land first on your website. After browsing your page, users take action by:

  • Signing up for your email list
  • Buying products from your online store
  • Getting in touch
  • downloading a lead magnet

When that happens, they turn into qualified leads or sales.

Why Use a Landing Page in WordPress?

Using a landing page on a website built with WordPress can be really helpful. It’s like having a big sign on the front of your house that says “Sale! 50% off shoes,” that way when people come to your website, they know exactly where to go to find the shoes on sale.

A landing page can also be designed to be visually appealing and easy to navigate. This way, people can find the information they need quickly and easily.

Additionally, using a landing page can help improve your website’s visibility and drive more traffic to your site. Overall, it’s a great way to make sure that people can find what they’re looking for on your website and it can help you to reach more people.

Landing Page vs WordPress Page?

A landing page is different from your WordPress homepage because it’s designed to convert visitors rather than educate.

  1. Your WordPress homepage provides lots of information on your front page so users can decide what to do on your site.
  2. Landing pages educate users about something specific and persuade them to take action.

For instance, you can create a landing page in WordPress for a social media campaign to get users to pre-order a product. Or, you could create a landing page to encourage users to register for your next webinar.

Related: Landing Page vs. Website: What’s The Difference?

Websites only have 1 homepage, but you can create as many landing pages as you like. You can even create them for several different campaigns.

For example:

  • Landing pages for your paid advertising campaigns
  • Pages for visitors coming from traffic sources like your email list or social media, and more
  • A page for users landing on specific product pages

Bottom line: Website landing pages are powerful marketing assets. And with a professional landing page, you can achieve your marketing goals by driving more leads and sales.

What are the 5 Essential Elements of a Landing Page?

Website landing pages are best for increasing conversion rates. So when building a landing page in WordPress, you should include some key functionality to do the job well.

The 5 essentials of a great landing page are:

  1. Attention-grabbing headlines. The best headlines draw the reader in and convince them of your offer.
  2. Eye-catching images. Use high-quality photos and hero images to illustrate your offer. Pictures of happy smiling faces can help people imagine themselves as customers.
  3. Compelling copy. Ensure your copy is easy to read with a clear font and write in a way that addresses your visitors’ pain points.
  4. Urgency. Including limited offers and countdown timers on your custom landing page creates urgency. This compels visitors to take action for fear of missing out.
  5. Calls-to-action (CTAs). Always include a bold CTA button to encourage visitors to act on your provided information.

These are just the essentials of a landing page. Always keep in mind your target audience when putting your pages together. For more tips, see our anatomy of a landing page guide.

You should adjust your page design and elements to suit your desired goal and the audience’s needs.

Here are some examples of different types of landing pages:

Now you know what a landing page is and how it can help your marketing efforts. Next, let’s learn how to make a landing page in WordPress step-by-step.

How to Create a Landing Page in WordPress

The best way to set up a landing page in WordPress is with a WordPress landing page plugin like SeedProd.

SeedProd is the best WordPress website builder and drag-and-drop landing page builder. It lets you create custom WordPress themes and high-converting landing pages without manually writing PHP, HTML, and CSS code.

This plugin also has built-in coming soon and maintenance modes. You can hide your site behind a splash page while working on it.

how to create a landing page in wordpress with SeedProd

SeedProd makes it super-easy to create high-converting landing pages. It has a fuss-free drag-and-drop page builder that offers a live preview of your page as you make changes.

Plus, it works seamlessly with your current WordPress theme or child theme.

You can add content with the block-based interface. Then you can customize that content with various block templates and design options visually.

Creating a professional landing page design is easy with SeedProd’s landing page templates. With WooCommerce integration, you can easily make product pages to boost revenue.

You can also forget about pages that are slow to load and customize. Unlike other solutions like Elementor or Beaver Builder, SeedProd is bloat-free. That means everything loads lightning-fast no matter what you add to your page.

Best of all, you won’t need any design knowledge to build landing pages that get results. If your budget is limited, you can use SeedProd free and create a landing page for free.

Follow these steps for the best way to create a landing page in WordPress with SeedProd’s page builder plugin.

Video Tutorial

Step 1: Install SeedProd Landing Page Plugin

First, click here to get started with SeedProd and download the plugin to your computer. Then upload and activate the plugin on your WordPress website. If you need help with this step, follow this guide for installing a WordPress plugin.

Enter your SeedProd Landing Page Pro license key

After activating the SeedProd plugin, you’ll see a welcome screen in your WordPress dashboard. Enter your license key in the field provided and click the Verify Key button to verify the plugin.

Next, scroll further down the same screen and click the Create Your First Page button.

How to create your first landing page in wordpress

After clicking the button, you’ll head to the landing page dashboard, where you can follow the instructions on setting up a landing page. On this page, you can edit and activate a Coming Soon Mode, Maintenance Mode, Login page, and 404 Page. Underneath, you’ll see a list of all the landing pages you’ve created with SeedProd.

SeedProd landing page modes

Since we don’t have any pages yet, go ahead and click the + Add New Landing Page button to create a new page.

How to add a landing page to WordPress

Step 2: Choose a Landing Page Template

The great thing about SeedProd is it comes with a wide variety of website landing page templates. You can build stunning landing pages in WordPress without any coding experience.

After clicking the Add New Landing Page button, you’ll see a page where you can choose a template.

Choose a WordPress landing page template

There are templates for:

Or you can select the Blank Template to build and design your own free landing page theme in the visual editor.

For this tutorial, let’s choose the Newsletter Squeeze Page Template. Just hover your mouse over the template and click the tick icon.

Choose and launch your landing page template

Related: 11 High-Converting Squeeze Page Examples to Boost Your List

After that, a lightbox popup will appear where you can give your page a name and a custom URL. Then click the Save and Start Editing the Page button to load your template in the drag and drop builder.

give your wordpress anding page a name and custom URL

Step 3: Customize Your WordPress Landing Page

After creating your new page, you’ll see the visual drag-and-drop page builder. That is where you can choose the layout for your page and add your landing page content. These elements include Blocks and Sections.

Customize your wordpress anding page in the visual drag and drop page builder

Landing Page Blocks

Blocks are elements that contain the content of your page, including:

  • Headlines
  • Text
  • Bullet Point Lists
  • Images
  • Buttons
  • Dividers
  • Videos
  • Spacers
  • Columns

To add them to your page, drag them from the left-hand panel onto the live page preview on the right. You can also click any element you add to your page to see several customization options.

For instance, you can click the Button block to open the settings. It has several template styles, colors, gradients, and outlines.

Choose templates for the content elements on your landing page in WordPress

You can also change the block’s content, size, and alignment. Customizing the color, typography, and button in the advanced block settings is easy.

Like Standard blocks, you can use landing page-focused blocks in the Advanced section. These elements are ideal for generating leads.

They include:

  • Signup forms
  • Contact forms (via WPForms)
  • Login forms
  • Giveaway widgets
  • Anchor links
  • WooComemrce blocks
  • And more
Add conversion focused landing page blocks in WordPress

You can also show social proof and create urgency on your page with:

  • Countdown timers
  • Star ratings
  • Testimonials
  • Progress bars
  • Social blocks
  • sharing buttons
  • And more.

You can also customize each element of the advanced blocks. For instance, you can:

  • Choose different templates for form fields
  • Customize your countdown timer styling
  • and so on.
Advanced wordpress content block templates

Landing Page Sections

The sections tab shows a selection of pre-made layouts you can click and add to your landing page.

SeedProd WordPress landing page sections

That includes sections for:

  • Headers
  • Hero Areas
  • Calls To Action
  • FAQ
  • Features
  • Footers

To add a section to your landing page, hover over an example with your mouse and click the plus + icon.

add a new landing page section

SeedProd then inserts the section into your page. You can click and edit the elements as you would with the blocks.

Customize your wordpress landing page sections

Global Settings

Moreover, you can edit your global landing page settings. Just click the gear icon in the builder’s bottom-left corner. That reveals global color, font, background image, and custom CSS settings.

Global WordPress landing page settings

For example, you can add a video background or background slideshow to your page. Or you can change the background color and give your landing page a consistent color palette.

global landing page color settings

SeedProd comes with over 20 pre-made color palettes you can choose from with a single click.

landing page color palettes

Don’t forget to save your changes during the design process by clicking the Save button in the top-right corner.

Sometimes you might need to go back to a previous landing page version.

Click the clock icon at the bottom left of your screen to do that. Then you can view your revision history and switch to a different version.

wordpress landing page revision history

Step 4: Integrate Your Email Marketing Service

Connecting your email marketing service to your page will help you gather leads.

SeedProd makes this easy by integrating with popular email services. For instance, you can connect to Constant Contact, GetResponse, Mailchimp, ActiveCampaign, and more.

landing page integrations

You can also set up Google Analytics tracking, spam protection, and other apps with Zapier.

Find it in the integration list and click Connect to link your email service.

Integrate your email marketing service to your landing page

Then follow the instructions to connect and verify your account. After that, you can link all your optin-forms to your email list.

Step 5: Configure Your Landing Page Settings

For the next step, click the Page Settings tab at the top of your screen. Here you can control your general page settings and edit your SEO and analytics settings. You can also enter custom header, body, and footer scripts.

configure your landing page settings

Remember to click Save to preserve your changes.

Step 6: Publish Your Landing Page in WordPress

Before publishing your landing page, you should preview it. That way, you can see if it looks good on both desktop and mobile devices.

To preview your page, click the preview icon in the landing page builder. You’ll see a mobile page preview instantly, so you can scroll through and make any changes. Just click the icon again to switch back to the desktop preview.

preview your landing page on mobile

If you’d like to see a live preview of your page, click the eye icon to open your landing page in a new tab.

When you’re happy with how everything looks, click the arrow under the Save button and click Publish.

SeedProd will show a success popup notifying you that your page is now live.

landing page published success message

Then you can click the See Live Page button to see it.

Example of a simple landing page made with SeedProd

Great work! You’ve now created a landing page for your WordPress site.

WordPress Landing Page FAQ

How do I create a free landing page on WordPress?

You can create a free landing page in WordPress easily with the free version of SeedProd. It’s the cheapest way to create a landing page without code. You can follow this guide to create a free landing page in WordPress.

Do I need a landing page if I have a website?

Even if you have a website, you should still use landing pages for marketing campaigns because they convert targeted traffic better than normal web pages.

What is the difference between a landing page and a website?

A website is designed to explore and learn more about your business. Landing pages are customized to urge users toward a specific goal, such as buying a product or service or signing up to your email list. In short, a landing page is designed for conversions.

Which WordPress theme is best for landing pages?

SeedProd is the best WordPress theme for landing pages because you can use its built-in theme builder to customize your theme and landing page without code.

Do landing pages rank on Google?

Yes. Optimizing your landing page around specific keywords can rank for those keywords in Google and other search engines.

How do I drive traffic to my landing page?

You can drive traffic to your landing page in many ways, including:

  • Launch Email Newsletters
  • Guest blog on relevant sites
  • Use search advertising
  • Partner with influencers
  • Engage in comment sections and forums
  • Link internally across your website
  • Use social media advertising
How many CTAs should be on a landing page?

The number of CTAs on your landing page depends on their length. You might have only a single call-to-action button if you have a short landing page.

But if your landing page is long, you can include several CTAs to motivate users as they read through your content and are more ready to buy.

Where to put landing pages?

There are several places to put your landing page on your website. For instance, you can:

  • Link to your website landing page from your navigation menu
  • Add a link to your page in your sidebar or widget-ready area
  • Link internally to your website landing page from relevant blog posts
  • Promote your landing page with a lightbox popup

And there you have it!

You now know how to create a landing page in WordPress. We hope these steps to create a landing page were easy for you to follow.

Creating a landing page is easy with any of the above examples. All the tools mentioned in this article work beautifully with SeedProd’s landing page builder. This means you can build high-converting pages all in one powerful package.

Get started with SeedProd today.

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