Do you want to learn how to create a landing page in WordPress?

If you’re a beginner, you can easily make a landing page with SeedProd’s WordPress page builder without writing any code. That way, you can capture visitors’ attention and get them to sign up for your email list, buy your products or services, and boost conversions.

In this article, we’ll show you what a website landing page is and how to build a landing page for your small business.

First, what exactly is a landing page?

Unlike standard web pages, which have many goals and encourage exploration, effective landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short). This simplicity is what makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale when implementing your digital marketing strategy.

There are a few different types of landing pages, including

• Squeeze pages
• Sales pages
• Thank you pages

Each serves a unique purpose, but no matter what type of landing page you want to create, WordPress makes the task straightforward.

One of the reasons why WordPress is so popular is that it’s extremely flexible and user-friendly, with an intuitive interface. WordPress also comes with a vast selection of plugins, which are small pieces of software that can be installed on your website to extend functionality or add new features.

Some of these plugins include page builders, which make creating high converting landing pages in WordPress effortless. They typically have a visual user interface that doesn’t require code or a complicated setup. This means even beginners can make the best landing page for their business without hiring a developer. Some builders even allow you to create a landing page without a website.

Now you know what a landing page is and how it can help your marketing efforts. Next, let’s learn how to make a landing page in WordPress step-by-step.

How to Create a Landing Page in WordPress

The best way to set up a landing page in WordPress is with a WordPress landing page plugin like SeedProd.

SeedProd is the best WordPress website builder and drag-and-drop landing page builder. It lets you create custom WordPress themes and high-converting landing pages without manually writing PHP, HTML, and CSS code.

This plugin also has built-in coming soon and maintenance modes. You can hide your site behind a splash page while working on it.

SeedProd makes it super-easy to create high-converting landing pages. It has a fuss-free drag-and-drop page builder that offers a live preview of your page as you make changes.

Plus, it works seamlessly with your current WordPress theme or child theme.

You can add content with the block-based interface. Then you can customize that content with various block templates and design options visually.

Creating a professional landing page design is easy with SeedProd’s landing page templates. With WooCommerce integration, you can easily make product pages to boost revenue.

You can also forget about pages that are slow to load and customize. Unlike other solutions like Elementor or Beaver Builder, SeedProd is bloat-free. That means everything loads lightning-fast no matter what you add to your page.

Best of all, you won’t need any design knowledge to build landing pages that get results. If your budget is limited, you can use SeedProd free. Here’s a guide on how to create a landing page in WordPress for free.

Follow these steps for the best way to create a landing page in WordPress with SeedProd’s page builder plugin.

Video Tutorial

Step 1: Install SeedProd Landing Page Plugin

First, click here to get started with SeedProd and download the plugin to your computer. Then upload and activate the plugin on your WordPress website. If you need help with this step, follow this guide for installing a WordPress plugin.

Note: We’re using SeedProd Pro for this guide because it has more advanced features. You can see the different pricing options here.

After activating the SeedProd plugin, you’ll see a welcome screen in your WordPress dashboard. Enter your license key in the field provided and click the Verify Key button to verify the plugin.

Next, scroll further down the same screen and click the Create Your First Page button.

After clicking the button, you’ll head to the landing page dashboard, where you can follow the instructions on setting up a landing page. On this page, you can edit and activate a Coming Soon Mode, Maintenance Mode, Login page, and 404 Page. Underneath, you’ll see a list of all the landing pages you’ve created with SeedProd.

Since we don’t have any pages yet, go ahead and click the + Add New Landing Page button to create a new page.

Step 2: Choose a Landing Page Template

The great thing about SeedProd is it comes with a wide variety of website landing page templates. You can build stunning landing pages in WordPress without any coding experience.

After clicking the Add New Landing Page button, you’ll see a page where you can choose a template.

There are landing page example templates for:

• Coming Soon
• Maintenance Mode
• 404
• Sales Page
• Webinar
• Thank You
• eCommerce
• Lead pages
• Login pages

Or you can select the Blank Template to build and design your own free landing page theme in the visual editor.

For this tutorial, let’s choose the Newsletter Squeeze Page Template. Just hover your mouse over the template and click the tick icon.

Related: 11 High-Converting Squeeze Page Examples to Boost Your List

After that, a lightbox popup will appear where you can give your page a name and a custom URL. Then click the Save and Start Editing the Page button to load your template in the drag-and-drop builder.

Step 3: Customization: Design a Landing Page That Converts

After creating your new page, you’ll see the visual drag-and-drop page builder. That is where you can choose the layout for your page and add your landing page content. These elements include Blocks and Sections.

Landing Page Blocks

Blocks are elements that contain the content of your page, including:

• Headlines
• Text
• Bullet Point Lists
• Images
• Buttons
• Dividers
• Videos
• Spacers
• Columns

To add them to your page, drag them from the left-hand panel onto the live page preview on the right. You can also click any element you add to your page to see several customization options.

For instance, you can click the Button block to open the settings. It has several template styles, colors, gradients, and outlines.

You can also change the block’s content, size, and alignment. Customizing the color, typography, and button in the advanced block settings is easy.

Like Standard blocks, you can use landing page-focused blocks in the Advanced section. These elements are ideal for generating leads.

They include:

• Signup forms
• Contact forms (via WPForms)
• Login forms
• Giveaway widgets
• Anchor links
• WooComemrce blocks
• And more

You can also show social proof and create urgency on your page with:

• Countdown timers
• Star ratings
• Testimonials
• Progress bars
• Social blocks
• sharing buttons
• And more.

You can also customize each element of the advanced blocks. For instance, you can:

• Choose different templates for form fields
• Customize your countdown timer styling
• and so on.

Landing Page Sections

The sections tab shows a selection of pre-made layouts you can click and add to your landing page.

That includes sections for:

• Headers
• Hero Areas
• Calls To Action
• FAQ
• Features
• Footers

To add a section to your landing page, hover over an example with your mouse and click the plus + icon.

SeedProd then inserts the section into your page. You can click and edit the elements as you would with the blocks.

Global Settings

Moreover, you can edit your global landing page settings. Just click the gear icon in the builder’s bottom-left corner. That reveals global color, font, background image, and custom CSS settings.

For example, you can add a video background or background slideshow to your page. Or you can change the background color and give your landing page a consistent color palette.

SeedProd comes with over 20 pre-made color palettes you can choose from with a single click.

Don’t forget to save your changes during the design process by clicking the Save button in the top-right corner.

Sometimes you might need to go back to a previous landing page version.

Click the clock icon at the bottom left of your screen to do that. Then you can view your revision history and switch to a different version.

Optional: Add a Push Notification Subscribe Button

SeedProd also allows you to add custom code to your page. This is helpful if you’re an advanced user and want to add features like a click-to-subscribe button for push notifications.

To do this, drag the Custom HTML block onto your sales page design, and enter the following code to display a simple click-to-subscribe button:

<button onclick="subscribeOnClickButton()" style="border: none; padding-left: 5%; padding-right:5%; text-align: center; display: inline-block; color: blue;">Get Updates via Push Notifications</button>

You can customize this code to match your page styling and brand.

Next, go to the PushEngage website and create an account for the best push notification software.

Then, from your PushEngage dashboard, head to Site Settings » Site Details and click the Click Here for Setup Instructions button.

Now, click on the Under Any Site option, and you’ll see your installation code.

You’ll now need to add the following code to the bottom of the PushEngage snippet:

<script> window._peq = window._peq || [];</script> <script>
function subscribeOnClickButton(){
window._peq.push(['subscribe',{}.pe,function(res){
if(res.statuscode==1)
{
// Code to return response
console.log(res);
}
}]);
}
</script>

With your final code, return to your landing page and paste the snippet into your Custom HTML block after the button code.

When you publish the page, users will be able to click this button to subscribe to push notifications.

Step 4: Integrate Your Email Marketing Service

Connecting your email marketing service to your page will help you gather leads.

SeedProd makes this easy by integrating with popular email marketing tools, automation tools, and CRM. For instance, you can connect to Constant Contact, GetResponse, Mailchimp, ActiveCampaign, and more.

You can also set up Google Analytics tracking, spam protection, and other apps with Zapier.

Find it in the integration list and click Connect to link your email service.

Then follow the instructions to connect and verify your account. After that, you can link all your opt-in forms to your email list.

Step 5: Configure Your Landing Page Settings

For the next step, click the Page Settings tab at the top of your screen. Here you can control your general page settings and edit your SEO and analytics settings. You can also enter custom header, body, and footer scripts and add a custom domain.

Remember to click Save to preserve your changes.

Step 6: Publish Your Landing Page in WordPress

Before publishing your landing page, you should preview it. That way, you can see if it looks good on both desktop and mobile devices.

To preview your page, click the preview icon in the landing page builder. You’ll see a mobile page preview instantly, so you can scroll through and make any changes. Just click the icon again to switch back to the desktop preview.

If you’d like to see a live preview of your page, click the eye icon to open your landing page in a new tab.

When you’re happy with how everything looks, click the arrow under the Save button and click Publish.

SeedProd will show a success popup notifying you that your page is now live.

Then you can click the See Live Page button to see it.

Great work! You’ve now created a landing page for your WordPress site.

How to Optimize for Your Landing Page for Conversions

We’ve put together various tips, tried and tested by expert marketers so that you can improve landing page conversion rates from day 1.

1. Plan Essential Landing Page Elements

After planning the goal, message, and keywords for your landing page, it’s time to start thinking about the different elements you’ll use to lead the reader to take action.

Here are some essential design elements every landing page should have:

• Headline – This is the first thing users will see, so it should clearly state what the users will get from your page.
• Subheadings – Use subheadings to support the statement in your headline and draw the reader’s eye down the page and keep them engaged.
• Pictures – Our brains process images faster than landing page copy, so pictures are a must-have. Keep your landing page pictures relevant to your product, eye-catching, and high-quality. Hero images and product photos are a great choice.
• Pain Points – As we mentioned earlier, you need to speak to your reader’s fears so you can offer a solution. Illustrate a pain point your reader might be experiencing, then explain how your product or service provides the answer to that pain in short, helpful bullet points.
• Contact Methods – To show that your company is legit, provide a way for readers to get in touch with questions and concerns. For this, you could use a simple contact form, offer a live chat service, or display contact information such as your phone number.
• Guarantee – No matter what type of guarantee you offer, it helps people feel safe and reassured. Choose a guarantee relevant to your business and position it close to your call to action (CTA).
• Clear Call to Action (CTA) – Your CTA is the most powerful element on your page. Choose a big button in a contrasting color to draw attention and use persuasive copy to spur readers into action. 

2. Keep Your Landing Page Simple

Some businesses make the mistake of packing their landing page with as much information as possible. While this may get tons of products in front of visitors, it creates an overwhelming and confusing user experience. 

Instead of showing users everything, optimize your landing page to be simple, clutter-free, and focused on a single offer.

By removing unnecessary fluff, you focus people’s attention on how you can solve their problems. This makes it easier for them to navigate your page and convert.

3. Display Powerful Social Proof

Recommendations and endorsements by trusted peers play a huge role in purchase decisions. Showing potential customers that you have an active fan base goes a long way in helping you win them over. 

You can do this by displaying testimonials on your landing page from users most relevant to your target audience. Try to include a picture of the customer in question to improve trust, and if real data backs the testimonials, they’ll be much more compelling.

This is the perfect place to use user-generated content (UGC) on your landing page. Authentic testimonials and photos from real reviewers make them seem more relatable to readers. 

Using the SeedProd landing page builder, you can even add star ratings to your testimonials to make them stand out even more.

4. Use Video for Your Sales Pitch

Videos have fast become the top way that users consume information online. And YouTube is the second most popular search engine next to Google.

With this in mind, using video on your landing page is an excellent way to capture visitors’ attention while increasing the chances of your page being found on YouTube.

Your video doesn’t have to be long and in-depth. The best-performing videos are between 30 seconds and 2 minutes long, which is long enough to get your readers’ attention and short enough that they won’t lose interest.

The video should get people’s attention right away, describe your message clearly and in a logical order, and include elements similar to your landing page, finishing with a guarantee and powerful CTA.

5. Create Urgency With a Countdown Timer

Countdown timers instill visitors with a sense of urgency that motivates them to take action. If they don’t act now, they could miss out on your awesome offer.

You can add a countdown timer to your landing page to limit the time that a promotion is available. This is called FOMO, the fear of missing out, and it solves potential customers taking too long thinking about an offer and changing their minds.

Instead, their time for considering your campaign is limited, so they’ll have to take action now or miss out.

You can easily add a countdown timer to your landing page with SeedProd. Simply drag the pre-build countdown timer block into your landing page. Then, click on the block to set the date and time, choose the style, and more.

6. Recover Abandoning Visitors With Exit Intent

Another way to help your landing page convert more is to recover visitors when they’re about to leave. That way, you can redirect their attention back to your offer with an even more convincing message to convert them.

You can do this by adding an exit-intent popup to your landing page with OptinMonster. 

OptinMonster is the most powerful lead generation software for marketers. And Exit-Intent Technology lets you track when users are about to leave your page and show them a tailored message in a beautiful lightbox popup.

It comes with tons of professionally designed templates for building your campaigns with ease. The drag-and-drop builder makes it easy to customize any element without having any technical knowledge.

Check out these exit popup hacks for inspiration on how best to use them on your landing page. Or you can read our OptinMonster review for more details.

7. Remove Page Navigation

Landing pages that succeed in converting visitors have all their elements on one page and remove elements like navigation links from the equation. 

If your landing page is littered with links that take users away from your page, you could lose them altogether. So it’s best to remove that option and give people a simple, logical layout that leads to signing up for your offer.

8. Add a Sales Notification Popup

Sales notification popups are a great way to boost sales and build brand trust with social proof. And as we mentioned earlier, a well-designed popup can add many benefits to your landing page.

With a sales notification popup from tools like TrustPulse, we’re talking about a small unobtrusive popup at your screen’s bottom. The popup usually notifies readers that someone has just bought a product or service.

Instead of being an aggressive marketing tactic, sales notification popups show social proof to help users decide to take action on your landing page.

You can learn more in this TrustPulse review.

9. Use Trust Elements

Another way to improve your landing page’s trust is to include trust indicators like statistics, authority badges, and third-party seals.

Trust elements give your brand more credibility and show that your site is safe to use. Indicators like this are reassuring for customers concerned about their online security because it shows you take their worries seriously.

And ultimately, more trust translates into landing pages that convert.

10. Keep Your Forms Short

Your landing page lead capture forms are how you’ll collect users’ information when they take action. However, forms only work well when they’re designed properly.

If your form is too long, users will lose interest and abandon your landing page. And if it’s too complicated or asks for too much information, that can put them off too.

You can solve this by keeping your forms short and only asking for the information you need. The form should also be properly organized so it’s clear what you want users to do.

Lastly, you should place the form in a strategic place on your page where it’s easy for users to notice and act.

And if you do need a longer form to collect detailed information and qualify leads, create a multi-page form with WPForms. By splitting long forms into multiple pages, you can reduce form fatigue and boost conversions.

Check out this post to learn how to create a multi-page form.

11. Improve Your Landing Page Load Speed

Did you know that it takes users a mere 3 seconds to decide to stay or leave your landing page?

If they can’t see the content they’re looking for because the page won’t even load, they’ll leave and probably won’t ever return.

To stop that from happening, and for landing pages that convert, you can:

• Ensure your landing page has a minimum amount of heavy page elements.
• Analyze the loading time of your page with a website speed test tool and make changes to improve it.
• Compress images before uploading them to your landing page.

You can also look at these tips to improve your website speed for more ideas.

12. Integrate Your Landing Page with Social Media

In a world that seems to thrive on social media, it’s easy to agree that having a social media presence is a pretty good idea for all brands. 

With that in mind, integrating social media on your landing page is an effective way to empower your business and give it some vital credibility.

Landing page builders like SeedProd include easy social media integration to add social profile buttons to direct users to your social networks. They also include social share buttons to increase brand awareness on Facebook, Twitter, YouTube, Pinterest, etc.

13. Use Clear Typography

Some fonts are easy to read, while others are more decorative and harder to make out, making your reading experience frustrating.

Since your landing page is designed to provide clear information, your typography should be straightforward too. If your font is frustrating to read, users won’t spend more than a few seconds trying to learn about your offer and won’t convert.

A good rule of thumb is to choose commonly used font pairings like:

• Verdana, Geneva, sans-serif
• Georgia, Times New Roman, Times, serif
• Courier New, Courier, monospace
• Arial, Helvetica, sans-serif
• Tahoma, Geneva, sans-serif
• Trebuchet MS, Arial, Helvetica, sans-serif
• Arial Black, Gadget, sans-serif
• Times New Roman, Times, serif

You can find many of these for free on Google Web Fonts, so you can experiment with different combinations before adding them to your landing page.

It’s also essential to make sure your CTA button typography is clear and easy to read. This is the one landing page element you really need people to notice.

14. Optimize for Search Engines

Search Engine Optimization (SEO) is crucial for landing pages. When they’re optimized for search engines, it increases the chances of them appearing in search engine results, thereby driving organic traffic to your page.

Here are some key steps to optimize your landing page for SEO:

• Keyword Research: Identify keywords your target audience is using to search for the products, services, or information you offer. Tools like SEMrush, or WPBeginners free keyword research tool can help.
• Use Keywords Strategically: Add keywords to the title, headings, meta description, URL, and throughout the landing page content naturally.
• Optimize Images: Use descriptive file names, add alt text describing the image, include your keywords, and compress images to improve page load speed.
• Meta Description: The meta description is a brief summary of your page that appears in search engine results. It should be compelling, include your primary keyword, and be no longer than 160 characters.
• URL Structure: Your URL should be concise, easy to read, and include your primary keyword.
• Internal and External Links: Include links to other relevant pages on your website (internal links) as well as to high-quality external sites to help search engines understand the page content.
• Page Load Speed: Improve your page load speed by optimizing images, minifying CSS and JavaScript, and using a reliable web host.
• Use Schema Markup: Schema markup is a form of microdata that helps search engines better understand your content. It can help improve the way your page is represented in SERPs, potentially increasing click-through rates.

How to Create a Landing Page: FAQ

And there you have it!

You now know how to create a landing page on your WordPress website. We hope these steps to create a landing page were easy for you to follow.

Creating a landing page is easy with any of the above examples. All the tools mentioned in this article work beautifully with SeedProd’s landing page builder. This means you can build high-converting pages all in one powerful package.

Get started with SeedProd today.

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