Do you want to learn how to create a landing page in WordPress?
If you’re a beginner, you can easily make a landing page with SeedProd’s WordPress page builder without writing any code. That way, you can capture visitors’ attention and get them to sign up for your email list, buy your products or services, and boost conversions.
In this article, we’ll show you what a website landing page is and how to create a landing page for your small business.
First, what exactly is a landing page?
What Is a WordPress Landing Page?
A landing page is a special kind of webpage that people are taken to when they click on a link. It’s like a door that opens up to a specific room in a house instead of the whole house. The room is designed to have all the information someone needs about a specific thing, like a product or service.
We call it a landing page because it’s where visitors land first on your website. After browsing your page, users take action by:
- Signing up for your email list
- Buying products from your online store
- Getting in touch
- downloading a lead magnet
When that happens, they turn into qualified leads or sales.
Why Create a Landing Page in WordPress?
Using a landing page on a website built with WordPress can be really helpful. It’s like having a big sign on the front of your house that says, “Sale! 50% off shoes,” that way, when people come to your website, they know exactly where to go to find the shoes on sale.
A landing page can also be designed to be visually appealing and easy to navigate. This way, people can find the information they need quickly and easily.
Additionally, using a landing page can help improve your website’s visibility and drive more traffic to your site. Overall, it’s a great way to make sure that people can find what they’re looking for on your website, and it can help you to reach more people.
Now you know what a landing page is and how it can help your marketing efforts. Next, let’s learn how to make a landing page in WordPress step-by-step.
How to Create a Landing Page in WordPress
The best way to set up a landing page in WordPress is with a WordPress landing page plugin like SeedProd.
SeedProd is the best WordPress website builder and drag-and-drop landing page builder. It lets you create custom WordPress themes and high-converting landing pages without manually writing PHP, HTML, and CSS code.
This plugin also has built-in coming soon and maintenance modes. You can hide your site behind a splash page while working on it.
SeedProd makes it super-easy to create high-converting landing pages. It has a fuss-free drag-and-drop page builder that offers a live preview of your page as you make changes.
Plus, it works seamlessly with your current WordPress theme or child theme.
You can add content with the block-based interface. Then you can customize that content with various block templates and design options visually.
Creating a professional landing page design is easy with SeedProd’s landing page templates. With WooCommerce integration, you can easily make product pages to boost revenue.
You can also forget about pages that are slow to load and customize. Unlike other solutions like Elementor or Beaver Builder, SeedProd is bloat-free. That means everything loads lightning-fast no matter what you add to your page.
Best of all, you won’t need any design knowledge to build landing pages that get results. If your budget is limited, you can use SeedProd free and create a landing page for free.
Follow these steps for the best way to create a landing page in WordPress with SeedProd’s page builder plugin.
Video Tutorial
Step 1: Install SeedProd Landing Page Plugin
First, click here to get started with SeedProd and download the plugin to your computer. Then upload and activate the plugin on your WordPress website. If you need help with this step, follow this guide for installing a WordPress plugin.
After activating the SeedProd plugin, you’ll see a welcome screen in your WordPress dashboard. Enter your license key in the field provided and click the Verify Key button to verify the plugin.
Next, scroll further down the same screen and click the Create Your First Page button.
After clicking the button, you’ll head to the landing page dashboard, where you can follow the instructions on setting up a landing page. On this page, you can edit and activate a Coming Soon Mode, Maintenance Mode, Login page, and 404 Page. Underneath, you’ll see a list of all the landing pages you’ve created with SeedProd.
Since we don’t have any pages yet, go ahead and click the + Add New Landing Page button to create a new page.
Step 2: Choose a Landing Page Template
The great thing about SeedProd is it comes with a wide variety of website landing page templates. You can build stunning landing pages in WordPress without any coding experience.
After clicking the Add New Landing Page button, you’ll see a page where you can choose a template.
There are templates for:
- Coming Soon
- Maintenance Mode
- 404
- Sales Page
- Webinar
- Thank You
- eCommerce
- Lead pages
- Login pages
Or you can select the Blank Template to build and design your own free landing page theme in the visual editor.
For this tutorial, let’s choose the Newsletter Squeeze Page Template. Just hover your mouse over the template and click the tick icon.
Related: 11 High-Converting Squeeze Page Examples to Boost Your List
After that, a lightbox popup will appear where you can give your page a name and a custom URL. Then click the Save and Start Editing the Page button to load your template in the drag and drop builder.
Step 3: Customize Your WordPress Landing Page
After creating your new page, you’ll see the visual drag-and-drop page builder. That is where you can choose the layout for your page and add your landing page content. These elements include Blocks and Sections.
Landing Page Blocks
Blocks are elements that contain the content of your page, including:
- Headlines
- Text
- Bullet Point Lists
- Images
- Buttons
- Dividers
- Videos
- Spacers
- Columns
To add them to your page, drag them from the left-hand panel onto the live page preview on the right. You can also click any element you add to your page to see several customization options.
For instance, you can click the Button block to open the settings. It has several template styles, colors, gradients, and outlines.
You can also change the block’s content, size, and alignment. Customizing the color, typography, and button in the advanced block settings is easy.
Like Standard blocks, you can use landing page-focused blocks in the Advanced section. These elements are ideal for generating leads.
They include:
- Signup forms
- Contact forms (via WPForms)
- Login forms
- Giveaway widgets
- Anchor links
- WooComemrce blocks
- And more
You can also show social proof and create urgency on your page with:
- Countdown timers
- Star ratings
- Testimonials
- Progress bars
- Social blocks
- sharing buttons
- And more.
You can also customize each element of the advanced blocks. For instance, you can:
- Choose different templates for form fields
- Customize your countdown timer styling
- and so on.
Landing Page Sections
The sections tab shows a selection of pre-made layouts you can click and add to your landing page.
That includes sections for:
- Headers
- Hero Areas
- Calls To Action
- FAQ
- Features
- Footers
To add a section to your landing page, hover over an example with your mouse and click the plus + icon.
SeedProd then inserts the section into your page. You can click and edit the elements as you would with the blocks.
Global Settings
Moreover, you can edit your global landing page settings. Just click the gear icon in the builder’s bottom-left corner. That reveals global color, font, background image, and custom CSS settings.
For example, you can add a video background or background slideshow to your page. Or you can change the background color and give your landing page a consistent color palette.
SeedProd comes with over 20 pre-made color palettes you can choose from with a single click.
Don’t forget to save your changes during the design process by clicking the Save button in the top-right corner.
Sometimes you might need to go back to a previous landing page version.
Click the clock icon at the bottom left of your screen to do that. Then you can view your revision history and switch to a different version.
Step 4: Integrate Your Email Marketing Service
Connecting your email marketing service to your page will help you gather leads.
SeedProd makes this easy by integrating with popular email services. For instance, you can connect to Constant Contact, GetResponse, Mailchimp, ActiveCampaign, and more.
You can also set up Google Analytics tracking, spam protection, and other apps with Zapier.
Find it in the integration list and click Connect to link your email service.
Then follow the instructions to connect and verify your account. After that, you can link all your optin-forms to your email list.
Step 5: Configure Your Landing Page Settings
For the next step, click the Page Settings tab at the top of your screen. Here you can control your general page settings and edit your SEO and analytics settings. You can also enter custom header, body, and footer scripts.
Remember to click Save to preserve your changes.
Step 6: Publish Your Landing Page in WordPress
Before publishing your landing page, you should preview it. That way, you can see if it looks good on both desktop and mobile devices.
To preview your page, click the preview icon in the landing page builder. You’ll see a mobile page preview instantly, so you can scroll through and make any changes. Just click the icon again to switch back to the desktop preview.
If you’d like to see a live preview of your page, click the eye icon to open your landing page in a new tab.
When you’re happy with how everything looks, click the arrow under the Save button and click Publish.
SeedProd will show a success popup notifying you that your page is now live.
Then you can click the See Live Page button to see it.
Great work! You’ve now created a landing page for your WordPress site.
Tips for Creating High Converting Landing Pages
We’ve put together various tips, tried and tested by expert marketers so that you can improve landing page conversion rates from day 1.
1. Plan Essential Landing Page Elements
After planning the goal, message, and keywords for your landing page, it’s time to start thinking about the different elements you’ll use to lead the reader to take action.
Here are some essential design elements every landing page should have:
- Headline – This is the first thing users will see, so it should clearly state what the users will get from your page.
- Subheadings – Use subheadings to support the statement in your headline and draw the reader’s eye down the page and keep them engaged.
- Pictures – Our brains process images faster than text, so pictures are a must-have. Keep your landing page pictures relevant to your product, eye-catching, and high-quality. Hero images and product photos are a great choice.
- Pain Points – As we mentioned earlier, you need to speak to your reader’s fears so you can offer a solution. Illustrate a pain point your reader might be experiencing, then explain how your product or service provides the answer to that pain in short, helpful bullet points.
- Contact Methods – To show that your company is legit, provide a way for readers to get in touch with questions and concerns. For this, you could use a simple contact form, offer a live chat service, or display contact information such as your phone number.
- Guarantee – No matter what type of guarantee you offer, it helps people feel safe and reassured. Choose a guarantee relevant to your business and position it close to your call to action (CTA).
- Clear Call to Action (CTA) – Your CTA is the most powerful element on your page. Choose a big button in a contrasting color to draw attention and use persuasive copy to spur readers into action.
2. Keep Your Landing Page Simple
Some businesses make the mistake of packing their landing page with as much information as possible. While this may get tons of products in front of visitors, it creates an overwhelming and confusing user experience.
Instead of showing users everything, optimize your landing page to be simple, clutter-free, and focused on a single offer.
By removing unnecessary fluff, you focus people’s attention on how you can solve their problems. This makes it easier for them to navigate your page and convert.
3. Display Powerful Social Proof
Recommendations and endorsements by trusted peers play a huge role in purchase decisions. Showing potential customers that you have an active fan base goes a long way in helping you win them over.
You can do this by displaying testimonials on your landing page from users most relevant to your target audience. Try to include a picture of the customer in question to improve trust, and if real data backs the testimonials, they’ll be much more compelling.
This is the perfect place to use user-generated content (UGC) on your landing page. Authentic testimonials and photos from real reviewers make them seem more relatable to readers.
Using the SeedProd landing page builder, you can even add star ratings to your testimonials to make them stand out even more.
4. Use Video for Your Sales Pitch
Videos have fast become the top way that users consume information online. And YouTube is the second most popular search engine next to Google.
With this in mind, using video on your landing page is an excellent way to capture visitors’ attention while increasing the chances of your page being found on YouTube.
Your video doesn’t have to be long and in-depth. The best performing videos are between 30 seconds and 2 minutes long, which is long enough to get your readers’ attention and short enough that they won’t lose interest.
The video should get people’s attention right away, describe your message clearly and in a logical order, and include elements similar to your landing page, finishing with a guarantee and powerful CTA.
5. Create Urgency With a Countdown Timer
Countdown timers instill visitors with a sense of urgency that motivates them to take action. If they don’t act now, they could miss out on your awesome offer.
You can add a countdown timer to your landing page to limit the time that a promotion is available. This is called FOMO, the fear of missing out, and it solves potential customers taking too long thinking about an offer and changing their minds.
Instead, their time for considering your campaign is limited, so they’ll have to take action now or miss out.
You can easily add a countdown timer to your landing page with SeedProd. Simply drag the pre-build countdown timer block into your landing page. Then, click on the block to set the date and time, choose the style, and more.
6. Recover Abandoning Visitors With Exit Intent
Another way to help your landing page convert more is to recover visitors when they’re about to leave. That way, you can redirect their attention back to your offer with an even more convincing message to convert them.
You can do this by adding an exit-intent popup to your landing page with OptinMonster.
OptinMonster is the most powerful lead generation software for marketers. And Exit-Intent Technology lets you track when users are about to leave your page and show them a tailored message in a beautiful lightbox popup.
It comes with tons of professionally designed templates for building your campaigns with ease. The drag-and-drop builder makes it easy to customize any element without having any technical knowledge.
Check out these exit popup hacks for inspiration on how best to use them on your landing page. Or you can read our OptinMonster review for more details.
7. Remove Page Navigation
Landing pages that succeed in converting visitors have all their elements on one page and remove elements like navigation links from the equation.
If your landing page is littered with links that take users away from your page, you could lose them altogether. So it’s best to remove that option and give people a simple, logical layout that leads to signing up for your offer.
8. Add a Sales Notification Popup
Sales notification popups are a great way to boost sales and build brand trust with social proof. And as we mentioned earlier, a well-designed popup can add many benefits to your landing page.
With a sales notification popup from tools like TrustPulse, we’re talking about a small unobtrusive popup at your screen’s bottom. The popup usually notifies readers that someone has just bought a product or service.
Instead of being an aggressive marketing tactic, sales notification popups show social proof to help users decide to take action on your landing page.
You can learn more in this TrustPulse review.
9. Use Trust Elements
Another way to improve your landing page’s trust is to include trust indicators like statistics, authority badges, and third-party seals.
Trust elements give your brand more credibility and show that your site is safe to use. Indicators like this are reassuring for customers concerned about their online security because it shows you take their worries seriously.
And ultimately, more trust translates into landing pages that convert.
10. Keep Your Forms Short
Your landing page lead capture forms are how you’ll collect users’ information when they take action. However, forms only work well when they’re designed properly.
If your form is too long, users will lose interest and abandon your landing page. And if it’s too complicated or asks for too much information, that can put them off too.
You can solve this by keeping your forms short and only asking for the information you need. The form should also be properly organized so it’s clear what you want users to do.
Lastly, you should place the form in a strategic place on your page where it’s easy for users to notice and act.
And if you do need a longer form to collect detailed information and qualify leads, create a multi-page form with WPForms. By splitting long forms into multiple pages, you can reduce form fatigue and boost conversions.
Check out this post to learn how to create a multi-page form.
11. Improve Your Landing Page Load Speed
Did you know that it takes users a mere 3 seconds to decide to stay or leave your landing page?
If they can’t see the content they’re looking for because the page won’t even load, they’ll leave and probably won’t ever return.
To stop that from happening, and for landing pages that convert, you can:
- Ensure your landing page has a minimum amount of heavy page elements.
- Analyze the loading time of your page with a website speed test tool and make changes to improve it.
- Compress images before uploading them to your landing page.
You can also look at these tips to improve your website speed for more ideas.
12. Integrate Your Landing Page with Social Media
In a world that seems to thrive on social media, it’s easy to agree that having a social media presence is a pretty good idea for all brands.
With that in mind, integrating social media on your landing page is an effective way to empower your business and give it some vital credibility.
Landing page builders like SeedProd include easy social media integration to add social profile buttons to direct users to your social networks. They also include social share buttons to increase brand awareness on Facebook, Twitter, YouTube, Pinterest, etc.
13. Use Clear Typography
Some fonts are easy to read, while others are more decorative and harder to make out, making your reading experience frustrating.
Since your landing page is designed to provide clear information, your typography should be straightforward too. If your font is frustrating to read, users won’t spend more than a few seconds trying to learn about your offer and won’t convert.
A good rule of thumb is to choose commonly used font pairings like:
- Verdana, Geneva, sans-serif
- Georgia, Times New Roman, Times, serif
- Courier New, Courier, monospace
- Arial, Helvetica, sans-serif
- Tahoma, Geneva, sans-serif
- Trebuchet MS, Arial, Helvetica, sans-serif
- Arial Black, Gadget, sans-serif
- Times New Roman, Times, serif
You can find many of these for free on Google Web Fonts, so you can experiment with different combinations before adding them to your landing page.
It’s also essential to make sure your CTA button typography is clear and easy to read. This is the one landing page element you really need people to notice.
How to Create a Landing Page: FAQ
A landing page is different from your WordPress homepage because it’s designed to convert visitors rather than educate.
- Your WordPress homepage provides lots of information on your front page so users can decide what to do on your site.
- Landing pages educate users about something specific and persuade them to take action.
For instance, you can create a landing page in WordPress for a social media campaign to get users to pre-order a product. Or, you could create a landing page to encourage users to register for your next webinar.
Related: Landing Page vs. Website: What’s The Difference?
Websites only have 1 homepage, but you can create as many landing pages as you like. You can even create them for several different campaigns.
For example:
- Landing pages for your paid advertising campaigns
- Pages for visitors coming from traffic sources like your email list or social media, and more
- A page for users landing on specific product pages
Bottom line: Website landing pages are powerful marketing assets. And with a professional landing page, you can achieve your marketing goals by driving more leads and sales.
The 5 essentials of a great landing page are:
- Attention-grabbing headlines. The best headlines draw the reader in and convince them of your offer.
- Eye-catching images. Use high-quality photos and hero images to illustrate your offer. Pictures of happy smiling faces can help people imagine themselves as customers.
- Compelling copy. Ensure your copy is easy to read with a clear font and write in a way that addresses your visitors’ pain points.
- Urgency. Including limited offers and countdown timers on your custom landing page creates urgency. This compels visitors to take action for fear of missing out.
- Calls-to-action (CTAs). Always include a bold CTA button to encourage visitors to act on your provided information.
These are just the essentials of a landing page. Always keep in mind your target audience when putting your pages together. For more tips, see our anatomy of a landing page guide.
You should adjust your page design and elements to suit your desired goal and the audience’s needs.
Here are some examples of different types of landing pages:
- Squeeze page landing pages to collect email addresses.
- Thank you pages for customer satisfaction.
- Webinar landing pages to boost registrations.
- Coming soon landing pages for new websites.
- 404 landing pages to improve user experience.
No, you don’t need any coding experience to create a landing page in WordPress. With the help of SeedProd’s landing page plugin, you can easily create a professional-looking landing page using a drag-and-drop interface without touching any code.
Yes, you can use a landing page in WordPress for your online store. In fact, landing pages can be an effective way to promote specific products or offers and can help to increase conversions and sales. In fact, SeedProd integrates with WooCommerce to make selling products easier.
Yes, you can use a landing page in WordPress for lead generation. By offering a valuable resource or incentive in exchange for contact information, you can use a landing page to build your email list and generate leads for your business.
You can track the performance of your WordPress landing page by using analytics tools such as Google Analytics. By tracking metrics such as conversion rate, bounce rate, and time on page, you can make data-driven decisions to optimize your landing page for better results.
You can create a free landing page in WordPress easily with the free version of SeedProd. It’s the cheapest way to create a landing page without code. You can follow this guide to create a free landing page in WordPress.
Even if you have a website, you should still use landing pages for marketing campaigns because they convert targeted traffic better than normal web pages.
You can drive traffic to your landing page in many ways, including:
- Launch Email Newsletters
- Guest blog on relevant sites
- Use search advertising
- Partner with influencers
- Engage in comment sections and forums
- Link internally across your website
- Use social media advertising
The number of CTAs on your landing page depends on their length. You might have only a single call-to-action button if you have a short landing page.
But if your landing page is long, you can include several CTAs to motivate users as they read through your content and are more ready to buy.
And there you have it!
You now know how to create a landing page on your WordPress website. We hope these steps to create a landing page were easy for you to follow.
Creating a landing page is easy with any of the above examples. All the tools mentioned in this article work beautifully with SeedProd’s landing page builder. This means you can build high-converting pages all in one powerful package.
Get started with SeedProd today.
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