How to Make a Mobile Landing Page + Best Practices
Do you want to make a mobile-friendly landing page for your WordPress website?
If your landing page doesn’t adapt to different screen sizes, you could miss out on potential revenue from users browsing on mobile devices. With that in mind, today, we’ll show you how to make a mobile landing page to boost sales and grow your small business.
Before we start, let’s explore why having mobile-friendly pages is crucial for your business success.
Why Mobile Landing Pages Are Important for Your Business
Mobile landing pages are important because they’re the top way that users browse the internet. Instead of waiting to shop on their laptops or desktop computers, shoppers can now pull out their phones or tablets to get what they need.
From researching the best products to checking out, most of that time is spent on mobile devices. For instance, 2x more tech purchases were made on mobile in 2019 compared to 2015.
So brands with landing pages that cater to mobile users with:
- Mobile-first landing pages
- Pages that load fast
- Clear calls to action
- Fewer steps to convert
Well, these businesses are in the best position for success because they put their target audience’s browsing preferences first.
With the above information in mind, it makes sense to optimize almost all of your digital marketing activities to mobile users, including your landing pages. Yet, how do you design great mobile landing pages?
Let’s find out.
Best Practices for Creating a Mobile Landing Page
Creating landing pages for mobile visitors takes more than making it mobile responsive. To maximize conversions, you’ll need to consider people’s goals and the reasons why they choose mobile over desktop devices.
For instance, if someone uses their mobile to save time, they won’t want to spend too much time scrolling through your landing page and typing with cumbersome phone keyboards on a small screen. To better serve that type of customer, you’ll need to keep things short and to-the-point.
So what should you keep in mind when putting your mobile landing page together? Here are some areas to focus on that will improve the mobile experience:
- Simplicity: People want to find what they’re looking for fast. Instead of cluttering your page with unnecessary features, only include what needs to be on your mobile landing page and do away with everything else like hamburger menus, login buttons, etc.
- Headlines: Avoid using clickbait headlines and instead make them short, specific, and impactful. Try to focus on that one thing users will get from taking action on your page.
- Copy: The length of your landing page copy depends on your audience. Keep in mind the context of what people are searching for. Then answer that in your copy with the information they need. Bullet points are a great way to consolidate information in a short, scannable format.
- Forms: If your landing page goal is to get users to subscribe, you need to keep things minimal. Since people are typing with their thumbs, they won’t want to fill out a form with tons of form fields. Keep the form short, simple, and ask only for the details you need.
- CTA: You should design your mobile landing page to focus on 1 call to action (CTA). More than 1 makes your message confusing. The CTA button should also be big enough to see and tap easily on mobile screens, so having plenty of white space around your button will help users focus.
- Speed: Slow landing page speeds kill conversions. Even a 1-second delay in page loading times can wear down users’ patience and lead to a high bounce rate. Build your page with speed-optimized WordPress plugins and use speed test tools to find areas to improve.
You might also like these landing page best practices for tips on getting started.
How to Make a Mobile Landing Page in WordPress
Now that you know the best practices for designing a mobile-friendly page let’s look at how to make a mobile landing page in WordPress.
Let’s dive in!
If you prefer the written instructions, follow the steps below.
1. Install SeedProd Landing Page Builder Plugin
For this tutorial, we’ll use a powerful, speed-optimized WordPress plugin to build your landing page effortlessly.
SeedProd is the #1 WordPress landing page builder with coming soon and maintenance mode functionality. It’s 100% mobile responsive and works with any WordPress theme to build stunning landing pages without hiring a developer.
The drag and drop page builder allows you to design your page in real-time, with zero coding required. Plus, you can choose from a growing library of responsive landing page templates to get started quickly.
SeedProd comes with built-in coming soon page, 404 page, and maintenance modes. This means you can show a custom landing page to website visitors while working on your site in private.
The powerful access controls for these pages let you provide access to specific users (like clients). This allows them to bypass your landing page and see your website under construction.
SeedProd also integrates seamlessly with top email marketing services to grow your email list. Plus, you can set up Google Analytics and connect to thousands of third-party applications via Zapier.
Best of all, SeedProd is lightning fast. Unlike other WordPress page builders that are slow to load and full of bloat, SeedProd is optimized for speed and won’t slow down your website.
After installing and activating SeedProd, a screen will appear asking you to enter your license key details. Your license key will be sent to the registered email address you used to purchase the plugin.
Paste your license key into the field provided, and click the Verify Key button.
2. Create a New Landing Page
Once you’ve entered your SeedProd license key, scroll down to the page until you see the Create Your First Page button.
Clicking the button takes you to the SeedProd landing page dashboard.
You’ll see 3 different landing page modes along the top of the page, which includes:
- Coming Soon Mode – Create a custom coming soon page in WordPress.
- Maintenance Mode – Put your WordPress website in maintenance mode.
- 404 Page – Create a 404 error page for broken links and pages in WordPress.
Under that section is where you’ll see a list of all the landing pages you create with SeedProd.
To create your first page, click the + Add New Landing Page Button.
3. Choose a Responsive Landing Page Template
After clicking the button to create a new landing page, you’ll see SeedProd’s library of landing page templates. The templates are designed to work seamlessly with your existing WordPress theme and adapt to mobile devices.
You can filter the templates by type by clicking any option along the top of the page, which includes:
- Coming Soon page templates
- Maintenance Mode templates
- 404 landing page templates
- Sales landing page templates
- Webinar page templates
- Squeeze landing page templates
- Thank You page templates
It’s also possible to edit any template to suit your business needs, so choose any template that fits what you’re looking for.
For our example, we chose the Maintenance Rain template.
Just hover your mouse over the template thumbnail and click the tick icon.
A popup lightbox will then appear, asking you to enter your page name and URL. Don’t worry; you can change this later in the page settings.
Now click the Save and Start Editing the Page button to launch the drag and drop builder.
4. Add Your Mobile Landing Page Content
Upon launching your page, it will load in SeedProds visual page builder. This is where you can edit your landing page template’s content and add extra content to suit your business needs.
On the left-hand side of the screen are landing page blocks, while on the right is a preview of how your page will look.
The landing page blocks are divided into 2 sections; Standard and Advanced.
Standard blocks control your landing page’s general design and layout with blocks like Images, Videos, Columns, etc.
Adding content to the page is as simple as dragging a block from the left side onto the right side to see the real-time changes.
For example, many maintenance pages use countdown timers to let users know how long is left until maintenance is over. To add a countdown timer to your mobile landing page, just drag the countdown timer block from the left panel to your page preview on the right.
You can then click the block to show various content settings where you can:
- Change the countdown type from DateTime Countdown to Visitor Timer (Evergreen).
- Choose the countdown end date and time.
- Select your timezone.
- Change the countdown block alignment.
- Show a message or redirect users when the timer expires.
- Customize the countdown labels.
Many of SeedProd’s landing page blocks also come with premade block templates. This allows you to switch the block design with a single click.
To see the block templates for the countdown timer, click the block and select the Templates tab. Then just choose a style you like best.
You can customize each block further by clicking the Advanced tab. In that area, you can edit the colors, typography, spacing, etc., block-by-block.
It’s also possible to add whole pre-made sections to your page with SeedProd.
Just click the Sections tab to see ready-made layouts for landing page areas like:
- Call to Action
For instance, adding a FAQ section is an excellent way to provide users with answers to common questions.
This can help you reduce cart abandonment and increase your conversion rates.
Continue adding content to your page until you’re happy with how everything looks. Then click the green Save button in the top-right corner to store your settings.
5. Customize Your Landing Page
Customizing your mobile landing page is also easy with SeedProd. Instead of customizing each page block, you might prefer to set colors and fonts, etc., and apply them globally.
To do this, click the gear icon in the bottom left corner of the page editor. This will take you to the Global Settings panel, where you can set your page’s global colors, fonts, backgrounds, and CSS.
Clicking the Fonts tab allows you to change your landing page fonts and apply it to every page element. You can do this by editing the header and body fonts individually.
Or you can click the Font Themes button and select a pre-made font combination.
You can take a similar approach for your landing page colors. Just click the Color tab and choose individual colors for your headers, text, buttons, and links.
Alternatively, you can choose from over 20+ color palettes by clicking the Color Palettes button.
You can upload a custom background image in the Background tab or choose a solid color or gradient. You can also add a full-width video background or image slideshow.
Remember to click the Save button to preserve your settings.
6. Connect Your Email Marketing Service
Another great thing about SeedProd is its ability to integrate with various third-party tools and applications. You can connect your landing page to Google Analytics to monitor your performance and even link to your email marketing service to grow your email list.
To connect to an app or service, click the Connect tab at the top of your page. This will show all the services you can integrate with.
For instance, to link to your Constant Contact email list, it’s as simple as clicking the Constant Contact image and following the instructions.
When anyone signs up via your landing page, you can see them in your SeedProd dashboard by navigating to SeedProd » Subscribers, regardless of whether you integrate an email marketing service or not.
This is an excellent solution if you’re just starting out and don’t want to commit to a specific provider just yet, as it lets you get clear visual data on page subscriber counts and new subscribers over time.
7. Configure Your Page Settings
Now let’s look at your landing page settings by clicking the Page Settings tab. In the General settings, you can change your page’s name and URL, published status, and activate Isolation Mode.
Isolation Mode removes any unnecessary code from loading on your page to make it faster. It only loads the information needed to render your page to users. Enabling this mode should help to remove any WordPress theme or plugin conflicts.
Then the Scripts tab lets you paste custom header, body, and footer scripts. This is useful for retargeting page visitors with your Facebook Tracking pixel etc.
8. Preview Your Landing Page in Mobile
Before publishing your landing page, you’ll want to make sure it’s mobile-friendly. If your page elements aren’t mobile responsive and if they don’t offer a good mobile user experience, people will bounce away from your page.
You can check how your landing page looks on mobile devices with SeedProd’s Mobile Preview option.
From the Design tab, find the mobile phone icon at the bottom of your page and click it to see the mobile version of your page.
There are some improvements we can make to our page to make it more mobile-friendly.
Incidentally, WPForms works seamlessly with the contact form landing page block if you prefer to display your form right on your page.
We can also adjust the spacing between our countdown timer icons to all fit on a single line.
You can make all of these edits right inside the mobile landing page preview without having to switch back to the desktop view. Any changes you make are applied to both instances of your page automatically.
Switching back to your desktop landing page version is as simple as clicking the desktop icon.
9. Publish Your Mobile Landing Page
Now that you’ve checked your landing page looks great on mobile devices, it’s time to make it live.
Next to the green Save button, you’ll see an arrow. Click the arrow to either save your page as a template to use later or click Publish.
After clicking Publish, you’ll see a window telling you your landing page is now published.
Click the See Live Page button to see how it looks to visitors.
You now know how to make a mobile landing page in WordPress, and you’re aware of the best practices to drive more leads, conversions, and sales.
Building any page is easy with SeedProd. The drag and drop builder, lead-focused blocks, and customizable landing page templates help you make stunning pages fast. And with mobile previews and page editing, you can make your landing page mobile-first, every time.