Want to know how to make a mobile landing page for your WordPress website?
We’ve all been there – trying to browse a site on your phone with half the page missing off the side of the screen. It’s the same for links that are so small you can hardly tap them.
Those pages? They’re clearly not optimized for mobile devices. Let’s change that.
In this guide, I’ll show you how to make a mobile landing page that’s both user-friendly and high-converting.
Before you start, let’s see why mobile-friendly pages are crucial for your business’s success.
What Is a Mobile Landing Page?
A mobile landing page is a web page made for mobile browsers that appears when users click a search result or ad from their mobile device. The page itself typically has one goal, minimal navigation, and a user-friendly design.
Why Are Mobile Landing Pages Important?
According to Statista, there are over 6.93 billion smartphone users in the world, with this number growing exponentially. Additionally, 69% of people use mobiles for product research.
Instead of waiting to shop on their laptops or desktop computers, potential customers can now pull out their phones or tablets to get what they need. As a result, the businesses that offer mobile-first landing pages are in the best position for success because they put their target audience’s browsing preferences first.
However, only 50% of landing pages are optimized for mobile devices. That’s why you still find pages with hard-to-read text, difficult navigation, and long loading times.
To prevent this from happening, it’s best to design a landing page with a user-friendly design, fast loading times and easy to navigate on smartphones.
Mobile-First Design vs. Responsive Design
Now, let’s look at a key design approach: mobile-first design. This might sound techy, but it’s a simple and important concept.
Think of mobile-first design, like making a website with smartphones in mind from the start. You create the website for phone screens first, then adjust it to fit larger screens like computers.
Responsive design is the opposite. It starts with a computer-friendly website, then changes it to work on phones.
Many people use their phones to go online. If your website is made for phones first, everyone using one is happy. Ultimately, whether someone visits your website on a phone or a computer, it works well for them.
With this in mind, let’s look at how to make a mobile-friendly landing page in WordPress.
How to Make a Mobile Landing Page in WordPress
Below, I’ll show you how to make a mobile landing page using SeedProd, my favorite landing page plugin.
With SeedProd, you can create any landing page in WordPress without writing code. It comes with an easy-to-use drag-and-drop builder and hundreds of responsive landing page templates that make building a mobile page a breeze.
SeedProd integrates seamlessly with top email marketing services to grow your email list. You can also connect to thousands of third-party applications via Zapier.
Best of all, SeedProd is lightning fast. Unlike other WordPress page builders, SeedProd is optimized for speed, so it won’t slow down your page load times. It also works with any WordPress theme.
Follow the steps below to learn how to make a mobile landing page using SeedProd.
Table of Contents:
- Step 1. Install a Page Builder Plugin
- Step 2. Create a New Landing Page
- Step 3. Choose a Mobile Landing Page Template
- Step 4. Customize Your Mobile Landing Page
- Step 5. Connect Your Email Marketing Service
- Step 6. Configure Your Page Settings
- Step 7. Preview Your Landing Page on Mobile
- Step 8. Publish Your Mobile Landing Page in WordPress
Step 1. Install SeedProd Landing Page Builder Plugin
First, you’ll need to install and activate the SeedProd plugin on your WordPress website. If you need help doing this, you can see this guide on installing SeedProd Pro.
After installation, a screen will appear asking you to enter your license key details. You can find your license key in your SeedProd account dashboard.
Paste your license key into the field provided, and click the Verify Key button.
Step 2. Create a New Landing Page
Once you’ve entered your license key, scroll down to the page until you see the Create Your First Page button.
Clicking the button takes you to the landing page dashboard.
Here, you’ll see 3 different landing page modes along the top of the page, which include:
- Coming Soon Mode – Create a custom coming soon page in WordPress.
- Maintenance Mode – Put your WordPress website in maintenance mode.
- 404 Page – Create a 404 error page for broken links and pages in WordPress.
Under that section, you’ll see a list of all the landing pages you’ve created with SeedProd. For now, this section will be empty.
Click the + Add New Landing Page Button to create your first page.
Step 3. Choose a Mobile Landing Page Template
After clicking the button, you’ll see a library of landing page templates. These templates work seamlessly with your existing WordPress theme and adapt to mobile devices.
You can filter the templates by type by clicking any of the filters at the top of the page.
It’s also possible to edit any template to suit your business needs, so choose any template that fits what you’re looking for. For my example, I chose the Maintenance Rain template.
Just hover your mouse over the template thumbnail and click the tick icon to choose it.
A popup lightbox will then appear, asking you to enter your page name and URL. Don’t worry; you can change this later in the page settings.
Now click the Save and Start Editing the Page button to launch the drag-and-drop builder.
Step 4. Customize Your Mobile Landing Page
Upon launching your page, it will load a visual user interface. This is where you can edit your landing page template’s content and add extra content to suit your business needs.
On the left-hand side of the screen are landing page blocks, while on the right is a preview of how your page will look.
The Standard blocks control your page’s general design and layout, such as images, headlines, text, buttons, and columns.
Advanced blocks are more specialized and focus on lead generation with elements like optin forms, giveaways, contact forms, star ratings, anchor links, and more.
Adding new elements to your page is as simple as dragging a block from the left side onto the right side. You’ll see the real-time changes instantly.
For example, many mobile landing pages use countdown timers to let users know how long is left until an offer ends. To add a countdown timer to your page, drag the countdown timer block from the left panel to your page preview on the right.
You can then click the block to show various content settings where you can:
- Change the countdown type from DateTime Countdown to Visitor Timer (Evergreen).
- Choose the countdown end date and time.
- Select your time zone.
- Change the countdown block alignment.
- Show a message or redirect users when the timer expires.
- Customize the countdown labels.
You can customize each block further by clicking the Advanced tab. Plus, you can edit the colors, typography, spacing, etc., block-by-block in that area.
It’s also possible to add whole pre-made sections to your page with SeedProd.
Just click the Sections tab to see ready-made layouts for landing page areas like:
- Header
- Hero
- Call to Action
- FAQ
- Features
- Footer
For instance, adding a FAQ section is an excellent way to provide users with answers to common questions. The answer dropdowns expand and collapse with a single click, saving space on the page and making the user experience better for mobile browsers.
Besides, FAQ sections can help reduce cart abandonment and increase your conversion rates.
Continue adding content to your page until you’re happy with how everything looks. For instance, you can add your company phone number, social media buttons, etc. Then click the green Save button in the top-right corner to store your settings.
Step 5. Connect Your Email Marketing Service
Another thing I love about SeedProd is its ability to integrate with various third-party automation tools and applications. You can connect your landing page to Google Analytics to monitor your performance and even link to your email marketing service to grow your email list.
To connect to an app or service, click the Connect tab at the top of your page. From there, you’ll see the services you can integrate with.
For instance, to link to your Constant Contact email list, it’s as simple as clicking the Constant Contact image and following the instructions.
When anyone signs up via your landing page, you can see them in your SeedProd dashboard by navigating to SeedProd » Subscribers, regardless of whether you integrate an email marketing service.
This is an excellent solution if you’re just starting and don’t want to commit to a specific provider just yet, as it lets you get precise visual data on page subscriber counts and new subscribers over time.
Step 6. Configure Your Page Settings
Now, look at your landing page settings by clicking the Page Settings tab. In the General settings, you can change your page’s name and URL, published status, and activate Isolation Mode.
Isolation Mode removes any unnecessary code from loading on your page to make it faster. It only loads the information needed to render your page to users. Enabling this mode should help to remove any WordPress theme or plugin conflicts.
The following tabs allow you to edit your landing page’s SEO and Analytics settings.
Then, the Scripts tab lets you paste custom header, body, and footer scripts. This is useful for retargeting page visitors with your Facebook Tracking pixel, etc.
Step 7. Preview Your Landing Page on Mobile
Before publishing your landing page, you’ll want to make sure it’s mobile-friendly. People will bounce away from your page if your page elements aren’t mobile responsive and don’t offer an excellent mobile user experience.
You can check how your landing page looks on mobile devices with the Mobile Preview option.
To begin with, find the mobile phone icon at the bottom of your page and click it to see the mobile or tablet versions of your page.
As you can see, your design now displays in a single column for mobile screens. However, there are some improvements you can make to make it more mobile-friendly.
For example, instead of having a text-based “contact us” link that is small and hard to tap, you can add a simple button linked to a contact form.
Generally, you can make all of these edits right inside the page preview without switching back to the desktop version. Plus, any changes you make are applied automatically.
Later, switching back to your desktop landing page version is as simple as clicking the desktop icon.
Step 8. Publish Your Mobile Landing Page in WordPress
Finally, after checking that your landing page looks great on mobile devices, it’s time to make it live.
Next to the green Save button, you’ll see an arrow. Here, you can click the arrow to save your page as a template to use later or click Publish.
After clicking Publish, you’ll see a window telling you your landing page is now published.
Now, click the See Live Page button to see how it looks.
Here’s the final version of a page I created on my test website:
Mobile Landing Page Best Practices
When creating landing pages for mobile, consider using minimalist designs with clear calls to action and fewer steps to convert. To maximize leads and conversions, you need to consider people’s goals and why they choose mobile over desktop devices.
Here are some elements I recommend using on a mobile landing page:
- Clear and concise headline: The headline should immediately communicate what your website or app is about.
- Eye-catching visuals: Use high-quality images or videos to capture the user’s attention and communicate your message visually.
- Call-to-action (CTA): A clear CTA button should be prominently displayed on the page, encouraging visitors to take a specific action, such as signing up, downloading an app, or making a purchase.
- Mobile optimization: Ensure that your page is optimized for mobile devices, with a responsive design that adjusts to different screen sizes and orientations.
- Short and snappy copy: Keep the text on the page brief and to the point, highlighting the most important information.
- Social proof: Including customer testimonials, ratings, or reviews can help build trust with your audience.
- Benefits and features: Highlight the key benefits and features of your product or service, explaining how it can solve a problem or meet a need for the user.
- Easy navigation: Make sure it’s easy for users to navigate through your landing page with a clear hierarchy of information and intuitive design.
- Limited distractions: Avoid including too many distracting elements on the page, such as pop-ups or excessive links, which can take away from the main message.
You might also like these landing page best practices for tips on getting started.
Best Mobile Landing Page Examples
Check out these best mobile landing page examples I’ve found if you need some inspiration before designing your page.
1. Bugaboo
First is a mobile page example from Bugaboo, an online retailer of products for babies and children. I like how their landing page design has a single-column layout and is clean, modern, and easy to navigate from any device.
2. Etsy
As you can see, Etsy hides the page’s navigation menu from the main page with a mobile menu. The images are crystal clear, and the buttons are large enough for shoppers to tap.
In addition, the search box spans the entire width of the mobile page, making it much easier to tap on smaller screens.
3. Slack
I particularly love Slack’s mobile landing page because they have tailored it to the user’s device. Since I used an iPhone, they personalized the page for the Apple store.
That approach is an excellent way to target specific target audiences. And since the page suits that audience’s needs, it’s more likely they’ll convert.
4. Maped Helix
Maped Helix has a crisp, mobile landing page design that leaves nothing to chance. It features a sticky bar at the top of the page to encourage users to subscribe and clearly labeled CTA buttons directing users to popular sections of their site.
Even better, the CTA button colors vary by importance, with the bolder color indicating which button users should click first.
Next, More Mobile-Friendly Tips
I hope this guide helped you learn how to make a mobile landing page for your WordPress website.
If you liked this article, you may find these additional mobile-friendly design tips helpful:
- How to Edit Mobile Menus in WordPress (Beginner’s Guide)
- How to Hide Images in Mobile View on WordPress
- 9 Mobile Friendly Website Examples for Responsive Design Inspiration
- How to Make a Desktop Only Website Mobile-Friendly (Easy Steps)
- 11 Best WordPress Mobile Plugins for Mobile Friendly Websites
Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.
You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.