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Most Popular & Best WordPress Themes

17 Most Popular WordPress Themes of 2024 (Free + Paid) 

Written By: author image Stacey Corrin
author image Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the co-founder of SeedProd. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Are you looking for the most popular WordPress themes for your business website?

As a website owner, staying on top of trends and ensuring your site is visually engaging is a must. This is where WordPress themes can help.

You might be asking, “What are the best WordPress themes of 2024?” 

Well, you’re in the right place! 

We’ve compiled a list of the top, most popular WordPress themes tailored for you so that navigating through countless options becomes a breeze. From minimalist and sleek WordPress designs to colorful and vibrant themes, we’ve got you covered.

Let’s delve into how these themes can revolutionize your website’s look and feel and, ultimately, improve your user experience.

In This Guide

What Features Should the Best WordPress Themes Have?

Before we jump into the best website themes, it’s essential to understand what makes a theme stand out. Here are a few key factors to look for when choosing the best WordPress themes:

  • Design Quality: The theme should have a professional and aesthetically pleasing design.
  • Customizability: It should offer plenty of customization options to allow you to make it your own.
  • Responsiveness: A good WordPress theme is responsive, meaning it adjusts to different screen sizes and devices.
  • Ease of Use: The theme should be user-friendly, even for those who are not tech-savvy.
  • SEO Friendliness: The WordPress templates should be coded in a way that it’s easy for search engines to read, improving your site’s SEO.
  • Speed: Fast loading times are crucial for maintaining user engagement and SEO rankings.
  • Compatibility: Your theme should be compatible with popular WordPress plugins.
  • Support: Look for themes that offer dedicated support from the developers.
  • Updates: The theme should be regularly updated to ensure compatibility with the latest WordPress version and to fix any security vulnerabilities.

Now that you know what features to consider, let’s explore the most popular and best WordPress themes and available today.

What Are the Most Popular WordPress Themes?

Here is our roundup of the best WordPress themes that can make your website stand out. These best WordPress templates are not only visually stunning but also come packed with features that can help increase the functionality of your WordPress website.

So, let’s dive in! 

1. SeedProd

SeedProd Drag and Drop WordPress website builder

SeedProd is the best WordPress website builder with drag-and-drop functionality. It lets you create a complete WordPress website, including customizable WordPress themes and landing pages, without writing code.

SeedProd comes with professionally designed WordPress templates for various website niches. These WordPress designs include all the layouts you need for a high-quality website, including homepages, sidebars, headers, footers, landing pages, blog pages, and more. You can either use them as they are or completely customize them to suit your needs.

SeedProd WordPress themes

SeedProd’s page builder includes a live preview of your site to see any changes you make in real-time. It also features block-based design elements, allowing you to add lead-generation features, including testimonials, contact forms, social media buttons, and more, with one click.

SeedProd WordPres theme builder interface

Along with its theme builder, SeedProd includes coming soon and maintenance mode templates. When building your websites, you can display a coming soon page to grow your email list and engage website visitors before you launch.

From our experience, websites built with SeedProd load quickly and run smoothly. The page builder is well-optimized for speed, ensuring that your visitors don’t have to wait around for your content to load.

Key Features:

  • Drag-and-drop visual editor
  • Responsive pre-made layouts
  • Landing page templates
  • Built-in WordPress theme builder
  • Code-free landing page builder
  • Coming soon and maintenance mode
  • Unlimited customization options
  • Conversion tools to capture leads
  • WooCommerce and Easy Digital Downloads integrations
  • SEO-friendly
  • Multilingual support
  • Lightweight code

Pricing: SeedProd offers a free version of its landing page builder. For WordPress theme-building support, you’ll need SeedProd Pro starting from $159.60 per year.

Why We Like It
We think SeedProd is a game-changer for people wanting to build a WordPress website theme quickly without code. We love the ability to import site kits with 1 click and that you don’t need any experience to customize your WordPress theme. In our opinion, it has some of the best WordPress templates around.

2. Divi

Divi best WordPress themes

Divi is another of the best WordPress themes from the team behind Elegant Themes. It’s a WordPress theme with drag-and-drop page builder and many visual elements to help you build a custom website.

This powerful theme comes with hundreds of pre-made layouts for various industries. You can add them to your site with the 1-click importer to quickly create professional pages and blog layouts. From there, you can replace the demo content with your own using its visual front-end editor.

Divi WordPress theme layout packs

Divi’s drag-and-drop editor lets you move elements around, save and reuse custom WordPress designs, and adjust global styling options with a few clicks. You’ll have complete control of your website design, including custom CSS, inline text editing, and more.

Key Features:

  • Visual page builder with drag-and-drop
  • Pre-built modules for adding extra features
  • Pre-made page layouts for various niches
  • No-code design for easier site-building
  • SEO-friendly to help your site rank higher
  • WooCommerce integration for online shops
  • Multilingual support for different languages

Pricing: Divi costs $89 per year. 

Why We Like It
The fact that Divi’s page builder can be used independently from the Divi theme is something we really appreciate. Plus, its large library of templates is a bonus for people not knowing where to start.

3. Astra

Astra popular WordPress theme

Astra is another of the most popular WordPress themes that lets you create any type of WordPress website. It works seamlessly with WordPress page builders, making it a popular choice for users without coding experience.

This fast-loading WordPress theme has several starter sites, allowing you to launch your site quickly. The designs are ideal for different businesses, including online stores, blogs, small businesses, and more.

Astra WordPress theme kits

Astra includes unlimited color options, a modern mega menu, Google fonts, and custom widgets. It also integrates with WooCommerce, offering infinite scrolling, product pages, shopping carts, and more layout options.

Key Features:

  • Lightweight, bloat-free code
  • Customizable pre-made layouts
  • Compatible with popular WordPress plugins
  • Easy for beginners to use
  • Optimized for SEO
  • Translation ready for different languages

Pricing: Astra offers a free version available to download from the WordPress theme library. Premium versions start from $47 per year.

Why We Like It
We recommend Astra for its speed and compatibility with multiple page builders. It gives users the freedom to pick and choose the approach they like best while keeping their page speed in check.

4. Ultra

Ultra multipurpose WordPress theme

Ultra is one of the best premium WordPress themes for multipurpose websites. It comes with various pre-made website layouts for different niches, including magazines, fashion, photography, restaurants, and more.

Ultra WordPress theme layouts

The Ultra theme includes the Themify page builder, so you can customize your site easily. It also offers several powerful add-ons, such as pricing tables, progress bars, and counters, to add more design elements.

Additionally, Ultra offers various color and typography options, along with advanced image and portfolio filtering options.

Key Features:

  • Drag-and-Drop builder
  • Plenty of customization options
  • Fully responsive design
  • Section scrolling
  • Mega menu
  • SEO-friendly
  • WooCommerce ready
  • Multilingual support

Pricing: Starts from $39 per year.

Why We Like It
We love Ultra’s flexibility for different business niches. Its templates cover multiple industries, making it easy to set up virtually any kind of website.

5. OceanWP

OceanWP free WordPress theme

OceasnWP is a free responsive WordPress theme that’s highly customizable and easy to use. Both beginners and more experienced users can use this theme to create various websites, including blogs, portfolios, businesses, and eCommerce stores.

OceanWP WordPress theme templates

This popular WordPress theme for business websites offers several extensions to add more features to your website. For example, you can add login popups, a featured posts slider, Instagram feeds, a sticky footer, and more.

OceanWP is also SEO-friendly, supports WooCommerce, and is translation-ready for multilingual websites.

Key Features:

  • Fully responsive design
  • Many customization options
  • SEO-friendly
  • WooCommerce support
  • Multilingual support

Pricing: OceanWP is a free WordPress theme. Premium plans start from $43 per year.

Why We Like It
One of the main things we love about this theme is that it’s available for free. You can get a feel for how everything works before deciding paying for additional features.

6. Hestia

Hestia mordern WordPress theme

Hestia is another of the best free WordPress themes that you can use for various website types. It’s known for its clean and contemporary design, customization options, and speed.

This SEO-friendly WordPress theme offers one-page and multi-page layouts and works with WordPress’s live customizer and block editor to help easily customize your site. It also integrates with popular page builders like Beaver Builder, Visual Composer, and Elementor.

Hestia WordPress theme starter websites

Moreover, Hestia is compatible with WooCommerce and has various starter sites for eCommerce stores and other website niches.

Key Features:

  • Clean material design
  • Multiple theme layouts
  • Theme Customizer functionality
  • Page builder support
  • WooCommerce integration
  • Easy starter sites

Pricing: Hestia has a free version. The premium theme pricing starts from €69 per year.

Why We Like It
Hestia’s speed makes it one of our top choices. It’s a fast theme that doesn’t compromise on features, making it the ideal fit for any website, including online stores.

7. Avada

Avada popular WordPress theme

Avada is a popular and customizable WordPress theme that makes creating almost any WordPress website quick and easy. It comes with a drag-and-drop builder and pre-built site designs you can customize quickly with the 1-click demo importer.

Avada pre-built WordPress themes

This powerful theme offers limitless layouts and design options, and you can customize everything from content and headers to store pages and popups. It even has a WooCommerce store builder, allowing you to build a custom online shop.

Additionally, Avada is lightweight, responsive, and SEO-friendly, making it one of the top eCommerce WordPress themes.

Key Features:

  • Drag-and-drop builder
  • Pre-made layouts
  • Global customization options
  • Responsive framework
  • eCommerce support
  • SEO-friendly
  • Speed optimized

Pricing: Avada costs $69.

Why We Like It
When testing Avada, we found its eCommerce support a major selling point. We could build and customize a complete online store and add features like popups to generate leads.

8. Inspiro

Inspiro WordPress theme

Another of the most popular WordPress themes is Inspiro, a stylish WordPress theme with a focus on photos and videos. It has a modern design that features a full-screen video background slideshow with support for YouTube and Vimeo and self-hosted video.

Inspiro’s built-in gallery module is perfect for portfolio and photography websites. Plus, its various starter sites and 1-click demo importer allow you to get started quickly. 

This modern theme also includes Elementor support, color schemes, and head and footer layouts.

Inspiro WordPress theme starter websites

Key Features:

  • Point-and-click theme options
  • Pre-made starter sites
  • Professional style kits
  • Custom Elementor templates
  • Portfolio and slideshow modules
  • Video integration
  • Speed optimized

Pricing: Inspiro costs €69 per year.

Why We Like It
Inspiro is a favorite of ours for its focus on visual content. We love its gallery and portfolio options as much as its easy integration with video hosting platforms.

9. GeneratePress

GeneratePress top WordPress theme

GeneratePress is a professional WordPress theme that focuses on speed and performance. Using a combination of GeneratePress premium and its free GenerateBlocks plugin, you can build any website without code.

Choose from several pre-made templates, and customize them to suit your needs using the block editor. You can build custom site footers, full-width hero areas, 404 pages, and any other page imaginable.

GeneratePress WordPress theme kit library

GeneratePress also works seamlessly with popular page builders and WordPress plugins right out of the box.

Key Features:

  • Block-based theme builder
  • Pre-made theme layouts
  • Free and open source
  • RTL and LTR support
  • Works with the WordPress block (Gutenberg) editor
  • Page builder compatibility
  • SEO-friendly

Pricing: GeneratePress is a free WordPress theme. Premium pricing starts at $59 per year.

Why We Like It
We love GeneratePress for its focus on speed, allowing anyone to build a professional website easily. It stands out for being both user-friendly and powerful, seamlessly integrating with essential WordPress tools and offering a premium option that’s well worth the investment.

10. Neve

Neve lightweight WordPress theme

Neve is another of the most popular WordPress themes for blogs that you can download free from The theme has a minimalist design, making it ideal for any business website, whether it’s an online store, personal blog, agency, or portfolio.

Neve works like a breeze with most page builders, including Divi and Beaver Builder. It also supports the WordPress block editor, allowing you to customize posts and pages easily.

Neve WordPress theme starter websites

With several blog layouts, a header and footer builder, and many customization options, Neve is a robust WordPress theme for the modern website owner.

Key Features:

  • Live Customizer
  • Custom backgrounds
  • Mobile responsive design
  • SEO-friendly
  • Mega menus
  • Page builder compatibility
  • WooCommerce support

Pricing: Neve has a free version available. Premium plans start from €69 per year.

Why We Like It
Neve impressed us with its minimalist design. It’s a great choice for any business website, blog, or portfolio, enhanced by its compatibility with major page builders and the WordPress block editor.

11. Sydney

Sydney multipurpose popular WordPress themes

Sydney is a fast, free, user-friendly WordPress theme with several layout customization options to showcase your content in creative formats.

It works with popular page builders, powerful WordPress plugins and includes starter kits to build beautiful websites quickly and easily.

Sydney WordPress theme starter websites

Key Features:

  • Pre-made templates
  • Custom widgets
  • Header and footer WordPress theme customization
  • Custom colors and typography
  • Page layouts
  • Widget areas
  • SEO-friendly
  • Responsive design

Pricing: From $69 per year for the Pro version. A limited free version is also available.

Why We Like It
We love Sydney’s fast and flexible design, offering a suite of customization options that make creating a responsive website easy. Its a top choice for beginners and professionals looking for a robust, SEO-friendly WordPress theme.

12. StudioPress

StudioPress premium WordPress theme hub

StudioPress is a premium WordPress theme hub offering high-quality child themes for the Genesis theme framework.

It comes with child themes for various niches, including agencies, food blogs, newspaper themes, and more, with modern features like parallax effects for modern websites.

StudioPress WordPres themes

Key Features:

  • Genesis framework
  • Responsive design
  • SEO-friendly
  • Customization options
  • One-click demo import
  • Atomic blocks
  • WooCommerce compatibility

Pricing: Genesis themes cost $99 each.

Why We Like It
StudioPress shines with its collection of high-quality child themes built on Genesis. Its focus on responsive design, SEO optimization, and seamless WooCommerce integration makes it a great choice for any business website.

13. Blocksy

Blocksy customizable WordPress theme

Blocksy is a free, lightweight, customizable WordPress theme built with the Gutenberg editor in mind.

It’s among the most popular themes and comes with many starter sites for various niches, including photography websites, fitness sites, and blogs, and it works with WooCommerce, popular page builders, and the WordPress block editor.

Blocky WordPress theme starter websites

Key Features:

  • Header and footer builder
  • Global color and typography options
  • Custom sidebars
  • Advanced hook system
  • WooCommerce compatibility
  • SEO friendly
  • Responsive design

Pricing: Blocksy is a free WordPress theme with an optional premium upgrade. The premium version costs $79 per year.

Why We Like It
We recommend Blocksy for its integration with the Gutenberg editor. Its extensive features like the header and footer builder, global color palettes, and WooCommerce compatibility, provide a powerful, user-friendly experience for all WordPress users.

14. Storefront

Storefront popular WordPress themes for eCommerce

Storefront is a top WordPress eCommerce theme with a flexible layout ideal for online stores.

It works seamlessly with WooCommerce and its many extensions and lets you customize the theme using the WordPress live customizer.

Key Features:

  • Responsive design
  • SEO friendly
  • Customization options
  • Product pages
  • WooCommerce compatibility
  • Expert support

Pricing: Storefront is a free WooCommerce theme with optional paid extensions.

Why We Like It
Storefront is one of our top WordPress theme choices for eCommerce sites, offering a flexible, responsive design tailored to WooCommerce. Its user-friendly customization options, coupled with dedicated support and SEO-friendly structure, make it an essential theme for any online store.

15. Hello

Hello simple popular WordPress themes

Hello is a popular, free, and simple WordPress theme from the Elementor page builder plugin.

It has a minimalist layout and works effortlessly with Elementor, making it an ideal starting point for building a custom WordPress website theme.


  • Lightweight
  • Easy to customize
  • Flexible
  • Responsive Design
  • SEO-friendly
  • Custom header and footer
  • Custom widgets

Pricing: Hello is a free WordPress theme.

Why We Like It
We like Hello for its minimalist and lightweight design. It’s a great choice if you already use Elementor, giving you a clean foundation to customize your website.

16. Shoppe

Shoppe premium WooCommerce theme

Shoppe is a premium WooCommerce theme for WordPress. Unlike other popular WordPress themes, it’s designed for online stores and eCommerce websites.

It’s a flexible theme that uses the Themify builder to create custom WooCommerce pages without writing code.

Key Features:

  • Responsive design
  • SEO friendly
  • Customization
  • WooCommerce compatibility
  • Header and footer builder
  • Product pages
  • Blog pages
  • Themify Builder

Pricing: The pricing for Shoppe starts from $59 per year.

Why We Like It
Shoppe is another of our favoirite WooCommerce themes. It works seamlessly with Themify, making it easy to customize your site without code.

17. Foodica

Foodica popular WordPress themes for food bloggers

Foodica is another of the best WordPress themes for food bloggers, recipe websites, and other food-based WordPress sites.

It has a clean layout and color scheme and comes with a featured slider, a featured recipes section, multiple ad placement areas, and WooCommerce support.

Key Features:

  • Responsive design
  • SEO friendly
  • Customization
  • Recipe index
  • Recipe pages
  • Ingredients and instructions
  • Image gallery
  • Social media integration
  • Related recipes
  • Comment system
  • Review system

Pricing: Starts from $49 per year.

Why We Like It
We love that Foodica has everything a budding food blogger needs to set up a successful website. Plus, its flexible design is easy to customize for people with minimal design knowledge. That’s why recommend it as one of the top WordPress themes.

Free Popular WordPress Themes Vs. Premium Themes: Pros & Cons

If you’re struggling to decide between free or premium popular WordPress themes, the following pros and cons may help:

Free popular WordPress themes are cost-effective and easy to install, offering basic design and functionality. They’re perfect for simple sites or personal blogs and offer a variety of choices.

However, they may lack advanced features and customizations and might make your site look less unique. 

On the other hand, premium popular WordPress themes come with a cost but can provide many benefits. They’re created by professionals and offer advanced features like drag-and-drop builders, eCommerce integration, and customization options.

They’re regularly updated and offer better documentation and customer support. But, their cost may be a disadvantage for beginners or those with a tight budget.

What Is the Best WordPress Theme?

In our personal opinion, SeedProd offers the best WordPress themes with advanced features. It lets you create a custom WordPress theme without paying for a developer. You can customize your theme any way you like and meet your business goals with conversion-focused elements.

It’s also mobile responsive, SEO-friendly, lightning-fast, and compatible with the best WordPress plugins.

Popular WordPress Themes FAQs

Which WordPress theme is best for beginners?

SeedProd is the best WordPress theme for beginners. With its drag-and-drop builder, you can build a custom WordPress theme without writing code or needing technical knowledge.

Where to get popular WordPress themes?

Some of the most popular WordPress themes are available from the theme directory or WordPress theme marketplaces like ThemeForest.

What is the fastest WordPress theme?

SeedProd is the fastest WordPress theme. It’s bloat-free and theme-agnostic to ensure your website loads lightning-fast. Astra is another popular WordPress theme with fast page speeds.

Start with a Custom WordPress Theme

We hope this guide has helped you find the most popular WordPress themes for your business website.

Popular WordPress themes are an excellent solution for building a WordPress site quickly. However, we recommend creating mobile responsive WordPress themes using SeedProd, the best WordPress website theme builder, for a truly unique result.

Before you leave, you may find the following WordPress tips and guides helpful:

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

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author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

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