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Best eCommerce WordPress themes

18 Best eCommerce WordPress Themes for Online Stores 

Written By: author image Stacey Corrin
author image Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the co-founder of SeedProd. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Choosing the right eCommerce WordPress themes is one of the most critical decisions you’ll make for your online store. Your theme dictates how your products are displayed, how easy they are to find, and whether visitors become paying customers.

We’ve used many eCommerce themes over the years and know what sets the best ones apart.

With this in mind, we’ve hand-picked the best eCommerce WordPress themes for a successful and profitable online business.

Top 3 eCommerce WordPress Themes

If you’re in a hurry, take a look at our top picks so you can choose the best eCommerce theme for your site:

ThemeKey FeaturesBest For
🥇 SeedProd✔️ Drag-and-drop page builder
✔️ WooCommerce integration
✔️ Pre-made eCommerce kits
✔️ No-code theme builder
✔️ Freelance developers
✔️ Website assemblers
🥈 Astra✔️ Lightweight and fast-loading
✔️ Flexible and modern design
✔️ Pre-built layouts
✔️ Beginners
✔️ Speed
🥉 Shoppe✔️ Product image zoom
✔️ Ajax shopping cart
✔️ Wishlist
✔️ Themify builder
✔️ All online stores

How We Test & Review WordPress Themes

  • We use them in our projects: Some of our websites are built entirely with eCommerce WordPress themes.
  • We test the popular choices: We tested some of the most popular eCommerce themes to see if they’re worth it. We analyzed them based on ease of use, functionality, customization options, pre-made designs, and pricing.
  • We explain who they’re for: We analyzed each theme’s features to help you decide if it’s the right choice for your eCommerce store.

Why Trust SeedProd?

SeedProd is a dedicated team with over 13 years of experience in WordPress, web design, and digital marketing. Our WordPress experts extensively review and thoroughly test each theme on genuine websites.

Best eCommerce WordPress Themes

Now, let’s look at our favorite free and premium eCommerce WordPress theme suggestions. We’ve hand-picked them based on the criteria above and reviewed them so you have the best theme choices for your online store.

1. SeedProd

SeedProd eCommerce WordPress theme

SeedProd is one of the best WordPress website builders. With its drag-and-drop page builder, you can create a custom WordPress theme for any type of website.

During our testing, we liked that you can design your own layout, colors, fonts, backgrounds, and more without writing a single line of code.

SeedProd also works seamlessly with WooCommerce. Its WooCommerce blocks make building custom shopping carts, checkouts, product pages, and other shop pages easy.

SeedProd WooCommerce blocks product gallery images

If you need help figuring out where to start, choose one of SeedProd’s pre-made website kits. They’re ready-made eCommerce templates with everything you need for a WooCommerce website and take seconds to import and launch.

SeedProd eCommerce WordPress themes

There are over 30+ WooCommerce WordPress themes spanning all industries, including:

Another feature we liked was SeedProd’s Easy Digital Downloads (EDD) integration. With its EDD blocks, you can build an online store to sell digital products and customize it to suit your brand.

Easy Digital Downloads blocks SeedProd

Best For: We found SeedProd to be an excellent option if you need a no-code theme builder with WooCommerce support. Its pre-made layouts and customization options are ideal for freelance developers and website assemblers.

2. Astra

Astra eCommerce WordPress themes

Astra is a lightweight free eCommerce theme with support for WooCommerce websites. It’s a lightweight theme that ensures your website loads fast, improving user experience and search engine optimization (SEO).

During setup, we found it has a flexible and modern design that makes customization easy. You can adjust the layout, header options, colors, typography, and more without writing code. 

The theme comes with various pre-built layouts you can import with a few clicks.

They cover multiple industries and work with popular page builders like Elementor, Beaver Builder, and the WordPress block editor (Gutenberg).

Best For: Overall, we found Astra to be a great choice if you need a fast, easy-to-use storefront theme. Beginners will find starting easy, while more experienced users can tap into deeper customization and performance optimizations.

3. Shoppe

Shoppe eCommerce WordPress theme

Shoppe is a customizable WooCommerce theme that suits many types of eCommerce websites. It has some excellent features for online stores, including product image zoom, ajax shopping cart, wishlist, and more.

Our first impression was that getting started is easy. The theme’s demo import feature lets you add pre-made layouts with one click. You can then customize each design with the Themify builder using drag-and-drop.

Shoppe’s styling options and layouts are just as flexible with 14 header, 9 archive, and 6 footer layouts. After choosing a design, point and select to see your customization on the live preview.

Best For: We found Shoppe to be ideal for all types of online stores, including fashion, furniture, electronics, and digital products.

4. OceanWP

OceanWP eCommerce theme WordPress

OceanWP is a popular, free multipurpose theme known for its strong eCommerce features. It offers seamless WooCommerce integration, a built-in shopping cart, and stylish designs for product showcases.

We liked how easy it was to tweak the design elements during our testing. It’s also responsive, ensuring your website operates smoothly across all devices. 

We also liked how you can easily change header styles, colors, navigation menus, and backgrounds via the live customizer. It even has templates that allow you to create custom landing pages.

Best For: OceanWP is an excellent option for various eCommerce sites, including online bookstores, clothing retailers, electronics stores, and more. Overall, we found it an excellent blend of quality and value.

5. Extra

Extra WooCommerce WordPress theme

Extra is a premium theme powered by the Divi page builder. It’s designed for bloggers and online publications but is also a popular choice for online shopkeepers.

Thanks to its WooCommerce integration, you can use modules like product listings, price filters, and cart icons to build the ideal eCommerce theme. You can also choose and customize several pre-made shop layouts without coding.

Extra also has a highly responsive design. This ensures your eCommerce store looks great on all devices, including mobiles, tablets, and desktops.

Best For: In our view, Extra is a great pick for companies wanting a strong online store. It lets you build a nice-looking site that’s both secure and fast-loading. But, if you need something easier and less crowded with features, Extra might seem too complex.

6. Essence Pro

Essence Pro eCommerce theme for WordPress

Essence Pro is another modern WordPress theme with WooCommerce integration. Built on the powerful Genesis framework from StudioPress, it focuses on speed and performance for an optimized website.

We were impressed by Essence Pro’s templates, which include pre-made styles for widget areas, headers, WooCommerce stores, and page layouts. You can customize the theme via the live customizer or its theme options page.

With support for the WordPress block editor, Essence Pro is easy to use. Just point and click to add your customizations to any element.

Best For: Essence Pro is ideal for content-rich blogs, personal trainers, fitness centers, and wellness coaching services. However, you can easily customize it for other eCommerce niches.

7. Neve

Neve WordPress theme for online stores

Neve is a mobile-first eCommerce theme with enhanced WooCommerce features. It’s lightweight, beginner-friendly, and makes creating an online store effortless.

Neve has several starter sites specifically for online shops. It also works with leading page builders and the WordPress block editor for easier customization.

We found the theme’s WooCommerce features particularly impressive. These include quick view, floating cart, catalog layouts, off-canvas shop filters, and optimized checkout layouts.

Best For: We recommend Neve for online boutiques, digital product stores, and online stores that value speed, performance, and WooCommerce-specific features.

8. Hugo

Hugo eCommerce theme

Hugo is a flexible WooCommerce theme for WordPress with a stylish design and easy customization options. The homepage features clear shop sections, including new arrivals, popular categories, social media icons, and blog posts.

We liked Hugo’s customizable headers, footers, and blocks, which let you easily adjust theme elements. They include color schemes, layouts, Google fonts, and important links or information.

Hugo also includes GutenBee blocks, which allow you to add more elements and special features. Plus, with Elementor support, customizations are virtually endless.

Best For:  We found Hugo to be a great eCommerce WordPress theme for website owners who need a flexible online store with support for block editing.

9. Ultra

Ultra eCommerce theme for WordPress

Ultra is a multipurpose WordPress theme from Themify with a modern design and flexible options. It has several pre-designed layouts, including one specifically for eCommerce sites that you can install with 1 click.

Thanks to its easy WooCommerce integration, setting up an online store is a breeze. The theme’s drag-and-drop builder also makes customizing pre-made layouts easy.

We particularly liked how Ultra blended great design with quick loading times, which is great for customer satisfaction and SEO. Its Mega Menu for product categories is another impressive feature. 

Best For: Overall, our tests suggest that Ultra fits different eCommerce businesses well. With its pre-designed skins and demo sites, Ultra makes it easy for business owners to launch a professional-looking site quickly.

10. Løge

Loge eCommerce WordPress theme

Løge is a stylish eCommerce WordPress theme with a clean, minimalist design. It features advanced product filtering, various page layouts, and full WooCommerce integration.

Our first impression was of a sleek, modern theme tailored to online retail businesses with a sense of style. While testing it, we found a responsive and fluid design that looks good on any device, including mobile screens.

Its eCommerce features were equally impressive. You can easily make your products shine with dozens of product filters and layouts.

Best For: We found Løge best for fashionable online stores focusing on eye-catching imagery and a modern design.

11. Avalon

Avalon eCommerce theme for WordPress

Avalon is a multipurpose WordPress theme for WooCommerce that works seamlessly with the WordPress block editor. It’s user-friendly and flexible, offering countless customization options for building a stunning online store.

We were impressed by Avalon’s header logo customization and back-to-top button features, which made navigating easy. It also boasts strong security measures to protect customer data. 

With the block editor, you can fine-tune colors, tweak typography, and choose from 64+ pre-made block patterns. You can also add predefined layouts with a single click.

Best For: We found Avalon easy to use when starting an eCommerce site. It works well with WooCommerce, helping you run your online store.

12. Indigo

Indigo WooCommerce theme for eCommerce websites

Indigo is a straightforward yet professional eCommerce WordPress theme. It has a modular-based system that lets you drag and drop modules to set up page layouts easily.

One thing we especially liked was its pre-made starter templates. You can install them with 1 click and customize them with the front-end editor.

Its modules include a gallery, testimonial, lead box, carousel, and more. It’s also mobile-responsive and works with the WordPress block editor.

Best For: We recommend Indigo for businesses in the fashion, tech, and home decor sectors because of its clean and modern design.

13. Anchor

Anchor WordPress theme for online stores

Anchor is a WooCommerce block theme that makes building an eCommerce store straightforward. It works seamlessly with WooCommerce for a hassle-free shop setup.

We like how Anchor supports full site editing with the WordPress block editor. Its variety of block patterns and page layouts are a breeze to add and customize.

Additionally, Anchor is mobile-friendly, uses SEO-friendly code, and is multilanguage-ready. This means you can translate it into any language.

Best For: Although it’s designed for online clothing stores, Anchor is an excellent fit for any online shop.

14. Amaryllis

Amaryllis WooCommerce WordPress theme

Amaryllis is a beautiful eCommerce theme for WordPress websites. It features a sleek design focusing on imagery that puts your products center-stage.

The homepage is widget-ready, allowing you to build your layout by dragging and dropping custom widgets. Its WooCommerce features are also on-point, boasting product categories, filterable product listings, and menu cart icons.

We especially liked how hovering over a product image makes it seamlessly transition to the next image in the gallery.

Best For: We found Amaryllis to be a strong choice for online stores that focus on clothing and apparel. However, it can also suit other eCommerce niches.

15. Nelly

Nelly WooCommerce shop theme

Nelly is a fun and vibrant WooCommerce theme for WordPress with a bold, modern design that instantly captures attention. 

As a block-based theme, it features pre-made block patterns you can add to any page with 1 click. All blocks also include color controls to adjust color schemes to fit your brand.

With full WooCommerce support, you can build beautiful shop, product, and checkout pages with a few clicks. All designs are also mobile-responsive and RTL-ready.

Best For: Nelly is an ideal theme for pet-related products, fashion, and accessories. But you can customize it to any industry or niche.

16. Botiga

Botiga eCommerce WordPress Theme

Botiga is a sleek WordPress eCommerce theme ideal for quickly building an online store. With its fully customizable layout, you can showcase your products in a minimalist design.

The theme has several starter sites for different industries. You can also customize them with your favorite page builder plugins. 

Beyond this, you can change every part of your website with product gallery layouts, cart pages, product card styles, variation swatches, and more.

Best For: We found Botiga to be a great choice specifically for multi-vendor websites. Its neutral design allows it to list any type of product without any issues.

17. Shoptimizer

Shoptimizer eCommerce WordPress theme

Shoptimizer is a premium eCommerce WordPress theme. With a focus on speed, it offers must-have features designed to increase conversions and customers.

The features we found most impressive were its sticky products, request a callback, trust badges, and FOMO timers. Its slide-up sales notifications are also excellent for increasing urgency.

We found Shoptimizer’s page templates easy to use, and its auto-complete search feature makes finding products a breeze for customers.

Best For: Shoptimizer is an excellent choice for any eCommerce niche, including fashion, accessories, food & drink, and tech industries.

18. ShopStar

ShopStar free eCommerce theme

ShopStar is a responsive free WordPress theme that’s ideal for online stores. It has a clean, minimalist layout, perfect for displaying products with high-quality images. 

The theme is WooCommerce-ready, featuring customizable product pages and clear navigation menus. It also has a separate blog page, sidebar, and clear typography.

We liked how ShopStar works with popular WordPress plugins. We integrated with SiteOrigin’s page builder, WPForms, and Recent Posts Widget Extended.

Best For: ShopStar is perfect for new eCommerce websites that need something simple and free to showcase their products.

eCommerce WordPress Theme FAQs

What are eCommerce WordPress themes?
WordPress themes are essentially the “skin” of your website. They control the layout, fonts, colors, and overall design of what your visitors see.

eCommerce WordPress themes take this further by providing specialized features for running an online store.

These include:

Product Display Templates: Decide how to display your products using lists, slideshows, highlighted product areas, product pages with image zoom, and more.

Shopping Cart and Checkout: Themes make it easy to add products to carts, see order details, and make safe payments.

Customer Account Management: Themes usually have areas for customers to track orders, handle addresses, and see past purchases.

Search and Filtering: The best eCommerce themes typically include user-friendly search options and product sorting features.

Compatibility with WooCommerce: The best themes work seamlessly with the WooCommerce plugin and add-ons, giving your WordPress store its main eCommerce features.
What should I look for in eCommerce WordPress themes?
The right theme affects how your site looks, how it works, and how users interact with it.
Here are some features to prioritize when choosing a theme: 

Responsive Design: A good theme should look and work great on any device, which can help with user experience, SEO, and sales.

Performance: Quick-loading pages please customers and get better SEO rankings. Choose a theme that is fast and compatible with speed-boosting plugins.

Customization: Choose a theme that offers easy customization, such as full-width layouts, changing colors and fonts, or adding distinctive features like sliders, parallax images, or product filters. 

WooCommerce Compatibility: Ensure your theme offers WooCommerce integration if you plan to use it to power your online store.

Integrations: Your theme should integrate with popular WordPress plugins and, if needed, page builders like SeedProd, Elementor, or WPBakery,

Security: Choose themes with strong security measures to protect customer data. Look for features such as regular updates, safe coding standards, and dedicated customer support.
How do I create an eCommerce website in WordPress?
To create an eCommerce website in WordPress, you’ll need a website hosting provider, a domain name, and to install WordPress. After that, you can choose an eCommerce plugin and install an eCommerce WordPress theme. For the steps, please see our guide on how to create an online store in WordPress.

We hope this guide helped you find the best eCommerce WordPress themes for your online store. Remember, the best choice for you relies on your industry, business, needs, and target audience.

Before you leave, you may want to check out our other tutorials to improve your eCommerce website.

Best Guides for eCommerce Websites

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTubeX (formerly Twitter), and Facebook for more helpful content to grow your business.

author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

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