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11 Call to Action Examples You Can’t Help Clicking

Posted by Stacey Corrin on April 20, 2021

Do you want more email subscribers? Or do you want to increase conversions and boost sales?

The easiest way to do this is by creating effective calls-to-action that encourage users to click and act now. And in this post, we’ll share some of the best call-to-action examples you can’t help but click.

But first…

What Is a Call to Action?

A call-to-action (CTA) is a phrase used to tell your website visitors the action they should take next.

In blog posts, it could be a simple call-to-action phrase like “Leave a Comment” to encourage users to engage in your comments sections. Or it could be a clickable button on your website asking users to subscribe to your email newsletter.

In both of these examples, your goal is to get users to take the next logical step. And great calls to action are the easiest way to do that.

But why are CTAs so important?

Why Do You Need a Powerful Call to Action?

It’s easy enough to add a simple CTA like “sign up” in your advertisements, and hope it’s enough. But after spending so much time, effort, and money on perfecting your marketing campaigns, a half-hearted CTA won’t get you the results you want.

Simply put: you don’t want any old CTA; you want a powerful one that convinces people to act.

Your call-to-action has 2 primary purposes:

  1. To tell people what they should do
  2. To give people the motivation to do it

While many website owners remember the first purpose, they often forget to explain why users should take action. And without that crucial element, you won’t see the best conversion rates.

The content you show before your call to action buttons will often answer why users should act. But that said, adding a short sentence can make your CTA button more powerful.

How Long Should You Make Your Call to Action?

While your CTA can be as long as you like, it’s best practice to keep them short, concise, and straight-to-the-point. You might even see a few CTAs with only 2 words.

But the most important thing is that you communicate what you want users to do while removing any distractions.

11 Best Call to Action Examples

Now that you know what a CTA is let’s look at some real-world call-to-action examples to inspire your own creations.

1. OptinMonster

OptinMonster create mobile friendly WordPress popups

CTA: Get OptinMonster Now

Why It Works

OptinMonster’s homepage features a killer call-to-action example, which is no surprise since they create conversion optimization software. It has both persuasive copy and persuasive visuals that capture people’s attention instantly.

Anyone that wants to grow their business is compelled to read the rest of the CTA. And the copy appeals to business owners because it promises to:

  • Grow your email list
  • Get more leads
  • Increase sales

Best of all, it offers instant gratification by using the word “Instantly” from the start.

2. IsItWP

CTA: Yes, Send Me the Free eBook!

Why It Works

Go anywhere on IsItWP’s website, and you’ll see this eye-catching invitation to download a free eBook. This CTA example is a lead magnet designed to collect email addresses in exchange for something of value to their target audience.

In this case, users interested in launching a WordPress website can download a free checklist. And because it promises to include all the essential items needed for a WordPress launch, you’re compelled to click.

Even better, action verbs like “Send” directly tell people what comes next, which motivates them to act.

3. WPForms

CTA: Join Now… it’s free!

Why It Works

Head to the WPForms blog, and you’ll see the above call-to-action example. It’s an ad designed to increase the membership of their Facebook Group, WPForms VIP Circle.

While the ad isn’t flashy or in-your-face, it’s perfectly positioned to encourage visitors interested in their brand to join the group and learn more. That’s because people browsing their blog likely have a natural interest in the product.

This CTA example promises several things:

  • You can connect with other WPForms users
  • It’s free to join
  • You get access to exclusive bonuses

When combined, all of these things make a compelling reason to click and check the group out.

Click here to learn how to create the perfect call-to-action.

4. Crazy Egg

CTA: Show me my Heatmap

Why It Works

Crazy Egg’s call-to-action example has several features that make it so effective. First, it promises to make your website better instantly, something most website owners are interested in.

It then uses social proof to show you that thousands of companies already use Crazy Egg. If so many people use it, then it must be a great product, right?

The CTA button itself, “Show me my Heatmap,” uses the voice of their audience, making it irresistible. And, finally, they reassure potential customers with a 30-day free trial and that they can cancel any time.

5. Moz

CTA: Grab my ticket!

Why It Works

Moz offers SEO software for marketers, so it’s no surprise that they know how to create an excellent CTA. The CTA example above advertises their virtual event with an eye-catching banner and compelling CTA copy.

The heading generates excitement by asking if you’re ready. And the supporting copy explains what the event is about and when it takes place.

Instead of asking you to register for a ticket, they tell you to grab a ticket now. Coupled with the custom graphics and agenda link, it includes everything potential attendees might need to sway them into registering.

6. Uber

CTA: Sign up to Drive

Why It Works

Uber has several compelling CTA examples, but the one that stands out is the invitation to sign up to drive.

It draws users in with a bold headline that promises they can make money by getting in the driving seat. This use of words helps people visualize their success when using the service and encourages them to keep reading.

Uber follows up with a statement reassuring users they’re part of the largest networks of riders. This overcomes any objections about it not being a popular platform.

The CTA copy itself is actionable, straightforward, and compelling enough to spur action.

7. Madewell

CTA: Make ‘em Yours

Why It Works

Clothing retailer, Madewell, knows exactly how to tap into their audience’s pain points. Let’s face it, buying jeans can be hit-and-miss when it comes to fit and style.

But Madewell offers a solution to their customers with their ‘latest obsession’ that promises a flattering fit. The supporting image illustrates this by pointing out all the most critical aspects.

Yet, it’s the CTA button that shines by inviting you to make them yours.

8. Traffic & Conversion Summit 2021

CTA: Claim Your Discounted Ticket

Why It Works

It’s impossible to talk about calls-to-action without mentioning landing pages. Creating a landing page is one of the most effective ways to generate leads and increase your conversions.

And this example from Digital Marketer’s Traffic and Conversion Summit ticks all the boxes.

The stand-out CTA on this page is the call to claim a discounted ticket. Right before the button, they explain exactly what buying a ticket offers.

The bullet points are easy to consume, use persuasive language, and naturally lead readers to the eye-catching button. Plus, the promise of a discount is super-convincing for people looking to save money.

9. Yoga International

CTA: Get 30 Days of Free Yoga

Why It Works

Here’s another landing page from Yoga International, and the main CTA button isn’t just used once but three times. Once when you land on the page, once in the middle, and once more at the bottom.

Adding a CTA in multiple places is a great way to convert users at different stages in their decision-making process.

When users immediately land on the page, they may need more information to make a decision. But after learning more, they have all the details needed to take action.

With this approach, you can capture leads at every stage. Plus, the CTA button copy promises users can do it for free.

10. GiftRocket

CTA: Send a GiftRocket

Why It Works

GiftRocket’s CTA example is super-effective because it doesn’t use generic language to convince users to take action. Instead, it invites you to send a GiftRocket which is a much more exciting way to send someone a gift card.

Even better, the images on the page are interactive. As you mouse over each circle, you can see the types of GiftRockets you can send, which is great for user experience.

Combine this with the “as seen in” section, which lends the brand authority; why wouldn’t you want to send a GiftRocket?

11. I Will Teach You to Be Reach

CTA: Start the quiz

Why It Works

Our final call-to-action example comes from Ramit Sethi of I Will Teach You To Be Rich. Since he offers such a broad range of courses on his website, he invites users to take a quiz so he can send them content that best fits their needs.

While his audience has different pain points, they all share the same common interest: they want to make money quickly. Ramit takes that problem, asks a relevant question, and provides a solution in under an hour.

Because Remit’s courses are quite expensive, he doesn’t ask for too much at this stage in the buyer journey. He asks for something small – to take his quiz – which gives him everything he needs to nurture them through his sales funnel.

It’s important to note that even though the CTA copy is short, the supporting copy relates to his ideal buyer persona. So after clicking to start the quiz, he can gather more information to target them more effectively.

And there you have it!

We hope this article helped you find some of the best call-to-action examples you can use to inspire your design. 

After crafting the perfect CTA, why don’t you create a free landing page to increase your conversion rates?

And don’t forget to follow us on our social media channels: Twitter, Facebook, and YouTube, for even more helpful content to grow your business.

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