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10 Event Landing Pages (and How to Make One)

Posted by Stacey Corrin on March 25, 2021

Do you want to create high-converting event landing pages on your WordPress website?

Having a dedicated event registration landing page is one of the best ways to spread the word and attract plenty of attendees. But getting your landing page looking how you want is tricky if you don’t know where to start.

That’s why in this article, we’ll share some excellent event registration pages and show you how to make one for your business.

Table Of Contents

What Is an Event Landing Page?

An event landing page is a type of web page designed to encourage visitors to register for an upcoming event. It could be for an in-person event like a conference or meetup or virtual events such as webinars and online summits.

Whatever the type of event, event website pages share the same goals: raise event awareness and get people to sign up for your event. 

What Should an Event Landing Page Include?

Event landing pages are a lot like party invitations. On the invitation, you need to include enough information to convince people to attend.

It’s the same for your event page. Think about all the details people might want to know and how you can use that information to encourage them to register.

Make sure you include the following key details when creating a page for promoting your event:

  • Host – Who are the event organizers? What makes you (or the host) an authority on that particular topic? Share some background information to reassure people of your credibility.
  • Topic – What is the event about? Is it promoting a product or service or teaching users how to do something? Tell people what they can expect from attending your event. Go into detail about what you’ll cover. If your event is broader in scope, include an agenda of when you’ll present each topic.
  • Time and Location – Where are you holding the event? Be clear about whether this is a virtual event or a physical one. If it’s virtual, tell people the date and time that they should log in to attend. And if it’s a physical summit, tell attendees more about the location, local amenities, and the time of each talk.
  • Speakers – If your event features several popular speakers, make sure you feature them on your landing page. Use a high-quality head-shot, their name, and what their talk will cover.
  • Call-to-Action – Event landing pages generally include at least 1 call-to-action (CTA) to encourage visitors to book a ticket. If your page has lots of information, you can add more CTAs at intervals as you scroll through the page. Don’t make people work for your CTA. Make it easy to register.
  • Sharing – If you want to raise awareness about your event, include ways for people to share your page. Social media sharing buttons are an easy way to do this. You could even offer attendees an incentive for sharing, such as free entry into a giveaway.

Let’s dive in and look at some excellent event landing page examples with all the above in mind.

10 Examples of Successful Event Landing Pages

The following event landing pages are actual pages from real companies promoting their conferences and events.

Let’s take a close look at each example to see what they’re doing right. They could even inspire your event landing page design.

1. WPEngine Decode Event Landing Page

WPEngine Decode event landing page

First up is an event landing page from WPEngine’s Decode 2021 virtual developer conference. As soon as you visit the page, you know that this event is aimed at developers by the cleverly formatted heading.

As you scroll through the page, it explains what the conference is about, who is speaking, and even snapshots from previous Decode events. It also features several CTA buttons for visitors to sign up and access the conference sessions.

Takeaways from this event page design:

  • Headline – The headline is eye-catching and clearly aimed at their target audience.
  • Description – Visitors can quickly learn what the event is about and when they can attend.
  • Speakers – The main speakers are clearly featured with headshots, titles, and their expertise.
  • Sponsors – Adding sponsor logos to the event page gives the event more credibility.
  • CTA – With more than 1 CTA, it’s easier for users to sign up and register for the event.

2. Collision Conference Landing Page

Collision conference landing page

Collision conference is an event designed to talk about the role of technology in today’s world. It hosts big names from the business, academic, and entertainment industry and is one of America’s fastest-growing tech conferences.

The conference landing page is eye-catching, easy to navigate, and completely on-brand. This makes it an excellent example for the foundation of your event page design.

Takeaways from this event page design:

  • Branding – The page has a consistent branded design that’s easy for visitors to recognize.
  • Social Proof – Throughout the page are several examples of quotes, testimonials, and social proof that give the event trust and credibility.
  • Speakers – The speakers appear prominently on the page, and you can click each headshot to learn more.
  • Video – The use of video makes the page more engaging and convincing to potential attendees.
  • Urgency – A countdown timer ticking down until the price increase encourages people to get their tickets now.
  • CTA – Multiple CTAs make it easy for users to register for the event.

3. Superweek Digital Marketing Conference

Superweek event landing page design

Superweek is an annual conference for digital marketing professionals, thought leaders, and analysts. As soon as you land on the page, you can see it’s dedicated to the analytics industry. 

The event page design is eye-catching, packed with detailed information, and easy to browse.

Takeaways from this event page design:

  • Images – The use of images through the page makes it exciting and engaging for users.
  • Video – Adding video to the page gives users a taste of the type of content they can expect.
  • Social Stream – Embedding a social media feed on the landing page shows a vibrant and active community, which adds trust and credibility.
  • Agenda – A detailed agenda with travel and flight information helps people plan for the event in advance.

4. B2B Marketing Exchange Event Landing Page

B2B marketing event landing page

Next is an example from the B2B Marketing Exchange Experience. Their event landing page has a streamlined flow that directs visitors from one section to the next.

The design is simple, clear, and easy to navigate, with all the essential features of a successful event page.

Takeaways from this event page design:

  • Animation – The use of simple animations helps guide the eye down the page to each different section.
  • Sections – Each part of the page is divided into sections that focus on a different part of the event.
  • Testimonials – Reviews and testimonials make the event more trustworthy and worth attending.
  • Speakers – Each speaker is featured with a link to learn more about what they do.
  • Social Feeds – By including a Twitter feed from past events, it’s clear that the event is popular.
  • Sponsors – Using sponsor logos is another way to give the event more credibility.
  • CTA – There are many CTAs throughout the page, making it easy to register.

5. Email Marketing Virtual Expo Event Landing Page

Email marketing event landing page

This email marketing virtual expo page from Learn Email has a simple yet effective design that ticks all the right boxes. It’s an excellent example of how even a minimal event landing page design can get the results you need.

Takeaways from this event page design:

  • Design – The minimal design puts all the focus on the page content.
  • Headline – The headline and sub-headings are benefit-driven, making it more likely you’ll keep reading.
  • Countdown Timer – The countdown timer creates urgency, spurring people to register before the event starts.
  • Form – The registration form has only a single form field, making it easy for people to sign up.
  • Speakers – The speaker carousel takes up less space on the page, keeping the whole design compact and attractive.
  • Sponsors – The use of sponsor logos adds authority and credibility to the event.
  • CTA – Users have multiple opportunities to register.

6. Adobe Summit Event Landing Page

adobe conference registration landing page

Adobe’s Digital Experience Conference is an excellent example of good branding and great design. Right away, you can see it’s an Adobe event from the way the hero area is designed with their brand colors.

As you scroll through the page, it explains everything you can expect from attending the event. There’s even a sneak peek at some of the featured celebrities to generate excitement.

Takeaways from this event page design:

  • Branding – Something you’d expect from Adobe is how the entire page is on-brand and beautifully designed, giving it a professional look and feel.
  • Speakers – The speakers feature right after the main page header, giving the page weight and authority.
  • Headings – All page headings are benefit-driven, explaining what you can learn from attending.
  • FAQ – The FAQ section answers the most common questions potential attendees may have.

7. Affiliate Summit West Event Page

Affiliate summit event landing page

Affiliate Summit is a conference dedicated to the world of affiliate marketing. Their event landing page covers all the information needed to attend without compromising the eye-catching design.

Takeaways from this event page design:

  • Design – The overall page design is consistent, attractive, and clearly sectioned, making it easy to navigate and find the information you need.
  • Location – The conference’s locations and timing are immediately visible in the page hero area, so it’s easy for visitors to plan.
  • Animation – We love the slide-up tab animations for the different points of interest. It makes the page engaging without distracting from the primary goal.
  • Speakers – The speaker grid is an excellent use of space that doesn’t detract from the overall design.
  • Testimonials – With reviews and testimonials, it’s easy for users to see the value of registering.
  • CTA – Multiple CTAs make it easy to sign up for the event.

8. Confab Event Landing Page

Confab event landing page design

Confab’s content strategy conference page has a bold design that immediately stands out from the other event landing pages on this list. It has an almost retro color palette with a bold layout that’s both eye-catching and engaging for visitors.

Takeaways from this event page design:

  • Branding – The entire page design links in with the Confab logo colors and style. This gives the page a unified look that’s pleasing to the eye and easy to recognize.
  • CTA – The CTA buttons contrast with the page and use action-oriented copy to encourage users to click now.
  • Speakers – The speaker grid links to a page dedicated to each speaker, making it easy to learn more about them.
  • Social Proof – The testimonials grid is a great way to add trust and credibility to the page without looking overwhelming.
  • Social Media Buttons – Social buttons in the footer help users find the brand elsewhere online.

9. Red Hat Summit Landing Page

Red hat summit event landing page

Red Hat’s enterprise IT summit has a modern landing page design perfectly tailored to its target audience. Without being too overwhelming or distracting for visitors, it clearly outlines what users can expect by attending. 

We especially love the use of color on this page to tie the design to the brand’s logo. Plus, the clever use of white space draws your attention to the important page details.

Takeaways from this event page design:

  • Hero – The hero area features a great image that links to the main heading. By using similar typography to the image, it adds interest to the page, making it more engaging.
  • Video – The use of video immediately after the hero section keeps users on the page to learn more about the event.
  • Guests and Speakers – Putting the focus on different speakers and guests is an excellent way to give the event authority.
  • Schedule – The recommended schedule helps users plan their day around the event.
  • CTA – Multiple CTA buttons give users more opportunities to register.

10. Running Remote Event Landing Page

Running remote event landing page

Running Remote’s event landing page is a fantastic example of event promotion. As soon as you visit, you know what the conference is about, when it takes place, and how to register.

Not only that, the hero area has all of that information right at the top of the page. This makes it easier to see the details you need right away.

Takeaways from this event page design:

  • Video – Video is used both in the hero area background and further down the page to keep visitors engaged.
  • Numbers – By using the number of attendees, speakers, sessions, and hours, it convinces users that this event is worth attending.
  • Speakers – The speakers are featured prominently and are linked to individual pages with more information.
  • Testimonials – A section dedicated to testimonials helps users see the value of registering.
  • CTA – Multiple CTA buttons throughout the page give users plenty of chances to sign up.

After looking at these excellent event landing page examples, you’re probably wondering how to make one. We’ll cover that next, so keep reading.

How Do I Create a Landing Page for An Event?

If your business is hosted on WordPress, the easiest way to create a landing page for your event is with a page builder plugin like SeedProd.

SeedProd best WordPress landing page plugin

SeedProd is the best WordPress landing page builder with drag-and-drop functionality. It makes it super-easy to create any type of landing page in WordPress without hiring a developer. 

This plugin comes with several different landing page modes. This allows you to activate a coming soon page, maintenance page, login page, and even a 404 page without installing separate WordPress plugins.

With tons of responsive landing page templates, getting your event page to look how you want is super-easy. Plus, every design is completely customizable in the visual drag and drop builder. This means you won’t have to write a single line of code.

Did you know you can get an unlimited free trial of SeedProd? Click the link to find out how.

Follow the steps below to create an event landing page with SeedProd.

Step 1. Install and Activate SeedProd

First, click here to get started with SeedProd and download the plugin to your computer. Then install and activate the plugin on your WordPress website. 

If you need help with this, you can follow these instructions for installing a WordPress plugin.

After installing SeedProd, you’ll see a welcome page asking you to enter your license key. You can find your key by logging into your SeedProd account area and clicking the Downloads link.

get your seedprod license key

Paste your license key into the field provided, and click the Verify Key button.

enter your license key

Next, scroll down the page and click the Create Your First Page button to view your landing page overview area.

Create your first SeedProd landing page

On this page, you’ll see 4 different page modes you can activate in SeedProd, including:

SeedProd landing page modes

As we mentioned earlier, the different page modes allow you to add this functionality to your website without installing separate WordPress plugins. 

Beneath that section is where you’ll see the landing pages you create with SeedProd. To get started with your first page, click the Create New Landing Page button.

create a new landing page

Step 2. Choose a Landing Page Template

SeedProd landing page templates

On the following screen, you can see SeedProd’s library of WordPress landing page templates. The templates are separated by industry and goal, such as:

And the great thing is every element of each template is customizable in the drag and drop builder. This means you can use any type of template to create a custom event template design for your page.

Once you’ve picked a template that closely resembles the type of design you want, hover your mouse over the template thumbnail and click the tick icon.

Launch your event page template

Next, you’ll see a lightbox popup asking you to enter your landing page name and URL. Once you’ve entered that information, click the Save and Start Editing the Page button.

Enter your event page name and URL

Step 3. Customize Your Event Landing Page

After launching your template, you’ll see it in SeedProd’s drag-and-drop visual editor. Here you can customize every inch of your event page to get it looking exactly how you want.

Customize your event page in the drag and drop landing page builder

The builder is really easy to navigate. On the left are the building blocks of your page that you can drag-and-drop onto your template, while on the right is a live preview of your design.

Clicking any block opens the content settings panel on the left. It’s here that you can edit the block contents, including any text, field labels, positioning, and more.

SeedProd landing page block content settings

Most of SeedProd’s landing page blocks also have dedicated block templates. Just click the Templates tab to see different styles you can use with a single click.

landing page block templates

In the Advanced tab of your block settings, you can change individual settings like colors, borders, spacing, and more.

advanced landing page block settings

Since you’re creating an event landing page, you’ll want to add page elements to collect registrations, create urgency and engage your visitors. SeedProd’s Advanced landing page blocks are ideal for this.

Used advanced landing page blocks to generate leads for your event.

They include everything you need to generate leads for your event page, including:

  • Contact forms that allow users to register for your event
  • Optin forms to collect email addresses
  • Countdown timers to create a sense of urgency
  • Login forms for attendees to view their accounts
  • Testimonials to show social proof

…and many more.

After adding lead-generating blocks to your page, you can also use SeedProd’s Sections to add extra content to your event page.

Just click the Sections tab to add pre-made areas to your page with a few clicks, like:

  • Headers
  • Footers
  • Hero
  • FAQ
  • Call-to-Action
  • Features

For instance, you can use the FAQ section to add a FAQ area to your event landing page instantly. This is an excellent way to answer popular questions from your visitors before they register.

Add a faq section to your event landing page

Customizing your page colors, fonts and backgrounds are just as easy. Just click the gear icon in the bottom-left corner of your screen to view the global page settings.

Global landing page settings

Click any heading to customize that area of your page. For example, changing your page background color is as simple as clicking the Background section and picking a new color, gradient, or background image. 

Customize your event landing page background

You can even upload a video background by pasting a link to a YouTube video to make your page more engaging.

Repeat the same process to control your event page’s global colors and font settings. You’ll see that you can pick individual colors for your heading, buttons, and body text under the Colors tab.

Customize your event page colors

You can choose your own custom color scheme or click the Color Palettes button to browse 20+ ready-made color combinations.

color palettes

Similarly, in the Fonts tab, you can select different fonts for your page or click the Font Themes button to preview several curated font pairings you can add to your page with a single click.

Customize your event page fonts

When you’re happy with how your event landing page looks, click the Save button in the top-right corner of your screen. This ensures you don’t lose your progress.

Save your event page design

Step 4. Configure Your Landing Page Settings

After customizing your event page design, it’s time to configure a few settings to ensure everything works correctly.

First, you’ll want to connect SeedProd to your preferred email marketing service.

SeedProd email marketing integrations

Click the Connect tab at the top of the screen to see the popular email marketing services that integrate with SeedProd, including:

You can even connect to tons of other services by using the Zapier integration.

To connect your email list, just choose your preferred email service, click Connect and follow the instructions.

connect your email list

For specific instructions on integrating each email marketing service, see our email integration documentation.

You can also see who subscribes to your email list by navigating to SeedProd » Subscribers from your WordPress admin area.

SeedProd subscribers overview

This takes you to SeedProd’s subscriber overview, where you’ll see the details of your new subscribers.

After connecting your email list to your event landing page, click the Page Setting tab to view the other settings you can customize.

Event landing page settings

Here you can edit your General settings and give your page a new name, URL, or set it to draft or publish.

In the Analytics section, you can view your event page performance settings in Google Analytics plugins like MonsterInsights. You can do the same in the SEO section and set your page’s SEO metadata using WordPress SEO plugins like All in One SEO.

The Scripts area allows you to add custom scripts and code snippets, such as cookies and tracking pixels.

Lastly, the Custom Domain section lets you connect your landing page to any domain name you like without installing WordPress on it.

You can learn all about domain mapping for landing pages in our step-by-step guide: How to Point a WordPress Landing Page to a Different Domain.

When you’ve finished configuring your event landing page settings, remember to click the Save button.

Step 5. Publish Your Event Landing Page in WordPress

Before publishing your event page, it’s a smart idea to see if it displays correctly on mobile devices. If it doesn’t, you could miss out on potential registrations.

Luckily, you can preview your page on mobile with SeedProd. Just click the Design tab and select the mobile icon at the bottom of your screen.

Event landing page mobile preview icon

This shows a mobile preview of your landing page. If anything doesn’t look right, click anywhere on the page to adjust your design.

Preview your landing page on mobile devices

Any changes you make are automatically applied to the desktop and mobile layout of your page.

Once your page looks the way you want, it’s time to publish it in WordPress. To do that, click the down arrow next to the Save button and select Publish.

Publish your event landing page

Next, you’ll see a window telling you that your page is now live.

Your landing page has been published

Click the See Live Page button to see a preview of how your event page looks.

Preview your event landing page in WordPress

Congratulations!

You now know how to create event landing pages in WordPress without hiring a developer.

Now all that’s left is for you to create one and start getting more registrations for your next event. And with SeedProd, it’s super easy!

So what are you waiting for?

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