Are you searching for high-converting event landing page examples?
As an event marketer, you know a dedicated landing page is crucial for attracting attendees. However, designing an effective page can be challenging.
In this article, we’ll share top-notch event landing page designs and guide you through creating your own.
Table of Contents
Why Do You Need an Event Landing Page?
Don’t send event traffic to your homepage – it dilutes conversions. Homepages offer distractions: about pages, blog posts, and even external links.
A dedicated event landing page keeps visitors laser-focused. Their choices are simple:
- Register for your event.
- Leave.
Bottom line: An event landing page channels attention towards your single goal, boosting conversions.
Focus on a Single Goal for Maximum Conversions
The most effective event landing pages are laser-focused on a single conversion goal. Whether it’s securing registrations, selling tickets, or gathering leads, having a clear goal is essential.
- Less Confusion, More Action: When visitors are presented with multiple choices, they can get overwhelmed and leave. A single goal keeps things simple and encourages decisive action.
- Targeted Messaging: Tailor your page’s language, visuals, and calls-to-action (CTAs) around your specific goal, which increases conversion rates significantly.
- Streamlined Results Tracking: Measuring the success of your landing page becomes much easier when you’re tracking data for a single desired outcome.
Putting It into Practice:
- Define Your Goal: Is your top priority getting people to register or buy a ticket? Be specific.
- Consistent Reinforcement: Your headline, subheadings, images, and especially your CTAs should all drive towards that one chosen goal.
- Repeat Your CTA: Place multiple CTA buttons strategically throughout the page, reminding your visitors of the key action.
What Should a Great Event Landing Page Include?
Think of your event landing page as a compelling party invitation. It needs the right details to convince people to attend. Here are the essentials:
- Host: Who’s organizing the event? Establish your (or the host’s) credibility and expertise in the topic.
- Topic: What’s the event about? Is it a product launch, workshop, etc.? Detail what attendees will gain. If there’s a broader agenda, include a schedule.
- Time and Location: Is it virtual or in-person? Be specific about dates, times, and location details (if applicable).
- Speakers: Highlight prominent speakers with headshots, names, and their talk topics.
- Call-to-Action (CTA): Emphasize urgency by modifying your calls-to-action – “Register Now and Save!” or “Limited Early-Bird Tickets – Get Yours Today!”
- Sharing: Enable social sharing buttons for easy promotion. Consider offering incentives for attendees who share.
Now, let’s look at some winning event landing page examples that use these elements effectively.
20 Successful Event Landing Page Examples
The following event pages are actual pages from real companies promoting their conferences and events.
Let’s look at the following event landing page examples to see what they’re doing right. They could even inspire your event page design.
1. WPEngine Decode Event Landing Page Design
First up is an event page from WPEngine’s Decode virtual developer conference. As soon as you visit the page, you know that this event is aimed at developers by the cleverly formatted heading.
As you scroll through the page, it explains what the conference is about, who is speaking, and even snapshots from previous Decode events and other key details. It also features several CTA buttons for visitors to sign up and access the conference sessions.
Takeaways from this event page design:
- Headline – The headline is eye-catching and aimed at their target audience.
- Description – Visitors can quickly learn what the event is about and when they can attend.
- Speakers – The main speakers are featured with headshots, titles, and expertise.
- Sponsors – Adding sponsor logos to the event page gives the event more credibility.
- CTA – With more than 1 CTA, it’s easier for users to sign up and register for the event.
2. Collision Conference Ticket Landing Page
Collision conference is an event designed to talk about the role of technology in today’s world. It hosts big names from the business, academic, and entertainment industry and is one of America’s fastest-growing tech conferences.
The conference landing page is eye-catching, easy to navigate, and completely on-brand. This makes it an excellent example for the foundation of your event page design.
Takeaways from this ticket landing page:
- Branding – The page has a consistent branded design that is easy for visitors to recognize.
- Social Proof – Throughout the page, several examples of quotes, testimonials, and social proof give the event trust and credibility.
- Presenters – The speakers appear prominently on the page, and you can click each headshot to learn more.
- Video – The use of video makes the page more engaging and convincing to potential attendees.
- Urgency – A countdown timer ticking down until the price increase encourages people to get their tickets now, generating the fear of missing out (FOMO).
- CTA – Multiple CTAs make it easy for users to register for the event.
3. Superweek Digital Marketing Conference Landing Page
Superweek is an annual conference for digital marketing professionals, thought leaders, and analysts. As soon as you land on the page, you can see it’s dedicated to the analytics industry.
Superweek’s design is remarkably clear and concise. The essential event details (date, location, key speakers) are prominently placed at the top, and the effective use of headings and spacing makes the page easy to digest.
Takeaways from this event page design:
- Images – The use of images throughout the page makes it exciting and engaging for users.
- Video – Adding video to the page gives users a taste of the type of content they can expect.
- Social Stream – Embedding a social media feed on the landing page shows a vibrant and active community, adding trust and credibility.
- Agenda – A detailed agenda with travel and flight information helps people plan for the event in advance.
4. Marketing Exchange B2B Event Landing Page
Next is an example from the B2B Marketing Exchange Experience. Their event page has a streamlined flow that directs visitors from one section to another.
The design is simple, straightforward, and easy to navigate, with all the essential features of a successful event page.
Takeaways from this event page design:
- Animation – The use of simple animations helps guide the eye down the page to each different section.
- Sections – Each part of the page is divided into sections that focus on a different part of the event.
- Testimonials – Reviews and testimonials make the event more trustworthy and worth attending.
- Speakers – Each speaker is featured with a link to learn more about what they do.
- Social Feeds – By including a Twitter feed from past events, it’s clear that the event is popular.
- Sponsors – Using sponsor logos is another way to give the event more credibility.
- CTA – There are many CTAs throughout the page, making it easy to register.
5. Email Marketing Virtual Event Landing Page Example
This email marketing virtual expo page from Learn Email has a simple yet effective design that ticks all the right boxes. It’s an excellent example of how even a minimal event landing page design can get your desired results.
Takeaways from this event page design:
- Design – The minimal design puts all the focus on the page content.
- Headline – The headline and sub-headings are benefit-driven, making it more likely you’ll keep reading.
- Countdown Timer – The countdown timer creates urgency, spurring people to register before the event starts.
- Form – The registration form has only a single form field, making it easy for people to sign up.
- Speakers – The speaker carousel takes up less space on the page, keeping the whole design compact and attractive.
- Sponsors – The use of sponsor logos adds authority and credibility to the event.
- CTA – Users have multiple opportunities to register.
6. Adobe Virtual Summit Landing Page
Adobe’s Digital Experience Conference is an excellent example of good branding and great event page design. Right away, you can see it’s an Adobe event from the way the hero area is designed with its brand colors.
As you scroll through the page, it explains everything you can expect from attending the event. There’s even a sneak peek at some featured celebrities to generate excitement.
Takeaways from this event page design:
- Branding – Something you’d expect from Adobe is how the entire page is on-brand and beautifully designed, giving it a professional look and feel.
- Speakers – The speakers feature right after the main page header, giving the page weight and authority.
- Headings – All page headings are benefit-driven, explaining what you can learn from attending.
- FAQ – The FAQ section answers the most common questions potential attendees may have.
7. Affiliate Summit West Event Page
Affiliate Summit is a conference dedicated to the world of affiliate marketing. Their page covers all the information needed to attend without compromising the eye-catching design.
Takeaways from this event page design:
- Design – The overall page design is consistent, attractive, and sectioned, making it easy to navigate and find the information you need.
- Location – The conference’s locations and timing are immediately visible in the page hero area, so it’s easy for visitors to plan.
- Animation – We love the slide-up tab animations for the different points of interest. It makes the page engaging without distracting from the primary goal.
- Speakers – The speaker grid is an excellent use of space that doesn’t detract from the overall design.
- Testimonials – With reviews and testimonials, it’s easy for users to see the value of registering.
- CTA – Multiple CTAs make it easy to sign up for the event.
8. Confab Event Landing Page
Confab’s content strategy conference page has a bold design that stands out from the other landing pages on this list. It has an almost retro color palette with a bold layout that’s both eye-catching and engaging for visitors.
Takeaways from this event page design:
- Branding – The entire page design links with the Confab logo colors and style. This gives the page a unified look that’s pleasing to the eye and easy to recognize.
- CTA – The CTA buttons contrast with the page and use action-oriented copy to encourage users to click now.
- Speakers – The speaker grid links to a page dedicated to each speaker, making it easy to learn more about them.
- Social Proof – The testimonials grid is a great way to add trust and credibility to the page without looking overwhelming.
- Social Media Buttons – Social buttons in the footer help users find the brand elsewhere online.
9. Red Hat Summit Landing Page
Red Hat’s enterprise IT summit has a modern landing page design tailored to its target audience. It clearly outlines what users can expect by attending without being too overwhelming or distracting for visitors.
We especially love the use of color on this page to tie the design to the brand’s logo. The clever use of white space draws your attention to the necessary page details.
Takeaways from this event page design:
- Hero – The hero area features a great image that links to the main heading. By using similar typography to the image, it adds interest to the page, making it more engaging.
- Video – The use of video immediately after the hero section keeps users on the page to learn more about the event.
- Guests and Speakers – Focusing on different speakers and guests is an excellent way to give the event authority.
- Schedule – The recommended schedule helps users plan their day around the event.
- CTA – Multiple CTA buttons give users more opportunities to register.
10. Running Remote Event Page
Running Remote’s event page is a fantastic example of event promotion. As soon as you visit, you know what the conference is about, when it takes place, and how to register.
The hero area has all of that information right at the top of the page. This makes it easier to see the details you need right away.
Takeaways from this event page design:
- Video – Video is used in the hero area background and further down the page to keep visitors engaged.
- Numbers – By using the number of attendees, speakers, sessions, and hours, it convinces users that this event is worth attending.
- Speakers – The speakers are featured prominently and are linked to individual pages with more information.
- Testimonials – A section dedicated to testimonials helps users see the value of registering.
- CTA – Multiple CTA buttons throughout the page give users plenty of chances to sign up.
After looking at these excellent event page examples, you’re probably wondering how to make one. We’ll cover that next, so keep reading.
11. TEDxSydney Event Landing Page
TEDxSydney’s landing page features a clean design with a compelling call to action (CTA). It showcases a list of prominent speakers and includes an engaging video that captures the event’s essence.
Detailed information about the event schedule, venue, and virtual participation options are also provided, ensuring attendees have everything they need in one place.
Key Takeaways from this event page design:
- Hero: The hero area features a captivating image that seamlessly complements the main heading, making the introduction visually appealing.
- Video: The engaging video immediately after the hero section keeps users interested and provides more details about the event.
- Speakers: Highlighting prominent speakers adds credibility and attracts a broader audience.
- Schedule: A detailed event schedule helps attendees plan their participation effectively.
- CTA: Clear and prominent CTA buttons encourage registration and engagement.
12. SaaStr Annual Conference
SaaStr Annual Conference utilizes a modern design with vibrant colors, a countdown timer, and multiple CTAs. It highlights the agenda, keynotes, and networking opportunities and includes testimonials from past attendees.
The engaging layout and detailed content make it easy for potential attendees to grasp the event’s value.
Key Takeaways from this event page design:
- Hero: The hero section features bold colors and a countdown timer, creating a sense of urgency.
- Countdown Timer: Emphasizes the event’s start date, encouraging quick registration.
- Testimonials: Social proof from past attendees builds trust and interest.
- Schedule: A detailed agenda and keynote highlights provide clear insights into the event’s content.
- CTA: Multiple strategically placed CTA buttons make it easy for users to register.
13. The Next Web Conference
The Next Web Conference landing page is dynamic, featuring animated elements and a bold color scheme. It showcases event highlights, a speaker lineup, and partnership opportunities, along with various ticket options and pricing, making the page visually appealing and informative.
Key Takeaways from this event page design:
- Hero: Animated elements and bold colors grab attention immediately.
- Event Highlights: Clearly showcased event highlights inform users about the main attractions.
- Speakers: Featuring the speaker lineup builds authority and interest.
- Ticket Options: Providing various ticket options and pricing details aids in user decision-making.
- CTA: Clear and compelling CTAs drive registrations.
14. HubSpot INBOUND
INBOUND’s event landing page features a minimalist design, focusing on clarity and ease of navigation. It prominently displays featured speakers, event tracks, and registration information.
Additionally, it includes testimonials and a FAQ section to address common queries, making it user-friendly and informative.
Key Takeaways from this event page design:
- Hero: A minimalist hero area ensures clarity and focus.
- Speakers: Highlighting featured speakers adds value and attracts attendees.
- Event Tracks: Clearly defined event tracks help users understand the event’s structure.
- Testimonials: User testimonials provide social proof and build credibility.
- CTA: Prominent and clear CTA buttons facilitate easy registration.
15. Social Media Marketing World
Social Media Marketing World’s landing page uses a professional yet inviting design, emphasizing social proof through testimonials and social media feeds. It provides detailed information about the schedule, workshops, and speaker sessions, ensuring attendees have a clear understanding of what to expect.
Key Takeaways from this event page design:
- Hero: A professional and inviting hero area with clear event branding.
- Testimonials: Social proof via testimonials enhances trust and interest.
- Workshops: Detailed information about workshops helps attendees plan their participation.
- Speakers: Featuring speakers adds credibility and draws attention.
- CTA: Multiple CTA buttons throughout the page make registration straightforward.
16. Dreamforce by Salesforce
Dreamforce’s landing page is highly interactive, featuring videos, live chat options, and a detailed event agenda. The design is visually appealing, with vibrant colors and clear CTAs that encourage users to register and engage with the event content.
Key Takeaways from this event page design:
- Hero: An interactive hero area with engaging visuals and vibrant colors.
- Video: Videos provide an immersive experience and detailed event insights.
- Live Chat: Live chat options enhance user engagement and provide instant support.
- Agenda: A detailed event agenda ensures attendees are well-informed.
- CTA: Clear CTAs throughout the page encourage registration and participation.
17. MozCon
MozCon’s event landing page is straightforward and professional. It focuses on speakers, sessions, and networking opportunities.
The page also includes a section for ticket purchasing and information about virtual attendance options, making it accessible to a wide audience.
Key Takeaways from this event page design:
- Hero: A professional hero section with clear event branding.
- Speakers: Detailed information about speakers adds value and interest.
- Sessions: Highlighting sessions helps attendees understand the event’s content.
- Tickets: Easy access to ticket purchasing information enhances user experience.
- CTA: Prominent CTAs make registration simple and effective.
18. Web Summit
Web Summit’s landing page is sleek and modern. It features a countdown timer, multiple registration options, and detailed information about speakers and sessions.
The page also includes sections for sponsorship opportunities and media coverage, providing comprehensive event details.
Key Takeaways from this event page design:
- Hero: A sleek and modern hero area with a countdown timer to create urgency.
- Countdown Timer: Emphasizes the event’s approach, encouraging quick action.
- Speakers: Detailed speaker information adds credibility and interest.
- Sponsorships: Information about sponsorship opportunities appeals to potential partners.
- CTA: Multiple CTAs encourage user engagement and registration.
19. Content Marketing World
Content Marketing World’s landing page highlights the event’s schedule, speakers, and networking events. The design is clean and professional, with clear CTAs and a section dedicated to testimonials from past attendees, ensuring potential participants have all the necessary information.
Key Takeaways from this event page design:
- Hero: A clean and professional hero area with clear event details.
- Schedule: A detailed event schedule helps attendees plan their participation.
- Speakers: Featuring speakers enhances credibility and attracts attendees.
- Networking: Information about networking events adds value for attendees.
- CTA: Clear and effective CTAs facilitate easy registration.
20. Google I/O
Google I/O’s landing page is tech-focused, with an emphasis on interactive elements and detailed event information. It features sections for keynote speakers, session tracks, and a virtual participation guide, ensuring attendees know what to expect and how to engage.
Key Takeaways from this event page design:
- Hero: A tech-focused hero area with engaging visuals.
- Keynotes: Detailed information about keynote speakers draws interest.
- Session Tracks: Clearly defined session tracks help attendees navigate the event.
- Virtual Guide: A comprehensive virtual participation guide enhances user experience.
- CTA: Prominent CTAs encourage registration and engagement.
How to Create an Event Landing Page
If your business is hosted on WordPress, the easiest way to create your next event landing page is with a page builder plugin like SeedProd.
SeedProd is the best WordPress landing page builder with drag-and-drop functionality. It makes it super-easy to create any type of landing page in WordPress without hiring a developer.
With tons of responsive landing page templates, getting your event page to look how you want is super easy. Every design is completely customizable in the visual drag-and-drop builder. This means you won’t have to write a single line of code.
Follow our guide on how to create a landing page in WordPress to get started.
FAQs About Event Landing Pages
Whatever the type of event, event website pages share the same goals: raise event awareness and get people to sign up for your event or purchase tickets.
You can also optimize images and videos by using alt tags and providing descriptive filenames.
We hope this guide helped you find inspiring event landing page examples to use on your website. If you’re building more types of landing pages, check out these other examples:
- Blog Landing Page Examples
- Social Media Landing Page Examples
- Request a Demo Landing Page Examples
- eCommerce Landing Page Examples
Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.
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