Customize Your WooCommerce Checkout Page (No Coding) & Boost Sales 

Imagine losing almost 7 out of every 10 potential customers right at the checkout stage. That’s the harsh reality for many eCommerce businesses, with cart abandonment rates hovering around a staggering 70%.

A clunky, confusing WooCommerce checkout experience is often the culprit. But here’s the good news: WooCommerce checkout page customization can be your secret weapon to combat cart abandonment, boost conversions, and increase sales.

Table of Contents:

Why Customize Your WooCommerce Checkout Page?

Your WooCommerce checkout page is the final step that can make or break a sale. A generic, clunky checkout process creates unnecessary friction and can lead to lost revenue due to high cart abandonment rates.

By customizing your WooCommerce checkout page, you can:

• Boost Conversion Rates: A clean, user-friendly checkout process removes obstacles and encourages shoppers to complete their purchases.
• Reduce Cart Abandonment: Address common reasons for cart abandonment (like unexpected fees or a confusing layout) with a tailored checkout experience.
• Enhance Your Branding: Reinforce your brand identity with a checkout page that matches your store’s look and feel.
• Improve User Experience: Create a smooth, enjoyable checkout process that leaves a positive impression on your customers.
• Increase Average Order Value: Strategically promote upsells, cross-sells, or special offers right at checkout to boost revenue.

Let’s explore how easy it is to create a custom WooCommerce checkout experience that converts.

Steps to Customize Your WooCommerce Checkout Page

Whenever I need to create a high-converting WooCommerce checkout page, SeedProd is my go-to solution.

Trusted by over 1 million website owners, SeedProd is a powerful WordPress page builder that lets you visually design and optimize your checkout for maximum conversions. Simply drag, drop, and customize pre-built templates to create a checkout flow that matches your brand and drives sales — no coding required.

Here’s why SeedProd is the easiest choice:

• No Coding: Design a professional checkout visually with an easy drag-and-drop builder.
• Mobile-Responsive Templates: Start with stunning, pre-designed templates that look amazing on any device.
• WooCommerce Support: Use WooCommerce-specific design elements to improve conversions.
• Boost Sales Features: Easily add upsells, buy-now buttons, trust badges, and more to increase your average order value.

Ready to optimize your WooCommerce checkout for higher conversions? Follow these steps to create a custom checkout page design with SeedProd.

Before making any changes to your live website, it’s always a good idea to create a backup. This ensures you can easily restore your site if any issues arise. Learn how to back up your WordPress website.

Step 1. Install and Activate SeedProd

First, go to the and choose the Elite plan. You’ll need this to access the WooCommerce features.

To access the WooCommerce checkout customization features, head over to the SeedProd website and choose the Elite plan.

Once you’ve purchased SeedProd, you can easily install and activate the plugin on your WordPress website. Need help? Check out our step-by-step guide on installing SeedProd.

After activating the plugin, navigate to SeedProd » Landing Pages from your WordPress dashboard. On this page, click the Add New Landing Page button.

Step 2. Choose a Checkout Page Template

After clicking “Add New Landing Page,” you’ll be taken to SeedProd’s extensive landing page template library.

While each template is fully customizable, you can save time by choosing one that aligns with your brand aesthetic.

For this WooCommerce checkout optimization guide, we’ll start with a blank canvas to explore all the customization options. Hover over the Blank Template and click the checkmark icon.

Next, a popup appears asking you to enter a name and URL for your page. You can change this setting later, so name it anything you like.

Now click the Save and Start Editing the Page button to launch your page.

On the following screen, you’ll see SeedProd’s landing page editor. On the left, you can access page blocks and settings, while on the right, you can view a live page preview.

Adding content to your page is as simple as dragging a block from the left and dropping it onto the right. I’ll show you how to do this next.

Step 3. Add the WooCommerce Checkout Block

Now, let’s seamlessly integrate your WooCommerce checkout into your custom page.

In the right-hand panel, select a page layout by clicking on your preferred column structure (e.g., one column or two columns).

This will create a framework for your WooCommerce checkout page design.

Next, locate the “WooCommerce” section in the left-hand panel. Click and drag the “Checkout” block onto your page, placing it within the column structure you just created.

You’ll now see your default WooCommerce checkout form displayed on your landing page design.

Step 4. Customize Your Checkout Form Fields

SeedProd gives you complete control over your checkout form fields. Click anywhere on the form, and you’ll find the checkout field editor and Style settings panel conveniently located on the left.

In this area, you can edit your WooCommerce checkout form by:

• Making the layout 1 or 2 columns
• Changing the header fonts and colors
• Customize checkout fields fonts, placeholder text fields, form rows, colors, spacing, and borders
• Changing the checkout button style, font, and color
• Adding a custom alert color
• Changing the cart text, colors, borders, and fonts
• Adding custom fonts and colors to the payment details section

I usually recommend customizing the checkout fields to make it easier for customers. You can do this easily with the checkout field editor.

Now click the Templates tab, and you’ll see various page customization styles for your checkout fields. Click any style to add it to your checkout form instantly.

Before proceeding, click the green Save button at the top-right corner of your screen to save your progress.

Step 5. Add a Header to Your Checkout Page

Adding a header to your WooCommerce checkout page can improve user experience and reinforce your brand identity. SeedProd’s “Sections” feature makes this easy.

Next to the blocks panel, click the Sections tab. This shows several premade layouts you can add to your page with a single click.

For instance, clicking the Headers section shows 3 different premade header styles. Choose a design you like and click the plus icon to import it onto your design.

By default, any new section is added to the bottom of your page. To move it to your header area, hover your mouse over it and click the move section icon. Then, drag the entire section to the top of the page.

After, you can click any element inside your header section to see the customization options in the left panel. For instance, clicking the image block inside the header section lets you upload a new image to use as your logo.

You can even delete the button block in your header and replace it with your social profile icons.

Step 6. Boost Sales with Product Suggestions

SeedProd’s powerful WooCommerce integration makes it easy to cross-sell, upsell, and promote your products and services from any landing page. The range of product grid blocks allows you to show:

• Recent products
• Sale products
• Best selling products
• Featured Products
• Top-rated products

You can select the Products Grid block and drag it to your page. Then, click the block to see the settings in the left-hand panel.

In this panel, you can choose how many columns of products to display, like a single product or multiple, and add pagination to your product grid. You can also filter which products visitors see by choosing a query type from the drop-down menu.

After, you can set the product order by:

• Date
• ID
• Menu Order
• Popularity
• Random
• Rating
• Title

You can also choose to show them in ascending or descending order.

Add Testimonials to Your Checkout Page

Testimonials and star ratings are another great way to add trust and credibility to your checkout page. If potential customers see that people positively review your products, they’re more likely to complete the checkout process instead of abandoning their shopping cart.

To add customer testimonials to your checkout page, drag the Testimonial block from the left panel and drop it onto your page. Then, you can click the block to see the settings and add your customer testimonials.

You can include as many testimonials as you like and even show it as a sliding testimonial carousel.

Step 7. Refine Your Checkout Page Design

SeedProd’s global customization settings allow you to change the overall look of your WooCommerce checkout page.

Click the gear icon in the bottom-left corner of your screen. This shows a Global Settings panel for fonts, colors, background, and custom CSS.

Expanding the Font heading lets you change your header, body fonts, and weights. It’s as easy as picking a Google font from the drop-down menu.

You can also click the Font Themes button to see examples of different font pairings. Then, you can click to apply them to your page.

The Colours section is similar. Click any color to see a color dropper tool, from which you can select individual colors for headings, text, buttons, and more.

Or you can click the Color Palettes button to choose from over 20+ pre-designed color schemes.

In the Background section, you can change your background color, gradient, and image. You can even add a video background or full-width slideshow.

And finally, in the Custom CSS section, you can add custom code to customize the WooCommerce checkout page even more. For example, you can highlight coupons with quirky styling or add a click-to-call phone number for customer service.

When you’re happy with how everything looks, click the Save button.

Step 8. Publish Your Custom Checkout Page

Before making your checkout page live, it’s a good idea to test it on mobile devices. If it isn’t mobile-responsive, it won’t look and perform as well on smaller touch screens like tablets and smartphones.

It could even cause users to abandon their shopping carts out of frustration.

The good news is that SeedProd has a built-in mobile preview option so that you can check your page is mobile-friendly. Just click the mobile icon at the bottom of your screen.

Now you can see how your checkout page looks on mobile and change anything that doesn’t look or work correctly.

When everything looks great, it’s time to publish. Click the down arrow next to the green Save button and click Publish.

Here is the final look of a checkout page I customized on my test site:

Great work! You now have an awesome customized WooCommerce checkout page.

Step 9. Enable Your Checkout Page in WooCommerce

There’s 1 one more step until your new checkout page is ready to take orders. You need to set it as your default checkout page in the WooCommerce plugin.

To do that, navigate to WooCommerce » Settings and click on the Advanced tab. Next, go to the Checkout page heading and choose the page you just made from the drop-down menu.

Remember to click the Save Changes button to store your settings.

Expert Tip: Don’t Forget the Thank You Page

Don’t underestimate the value of a customized thank you page after checkout.

Here’s why it matters:

1. Show Gratitude: Thank your customers for their purchase. A simple, genuine message goes a long way.
2. Offer Incentives: Provide a discount code for their next order to encourage repeat business.
3. Promote Sharing: Ask customers to leave a review or share their purchase on social media.
4. Give Extra Support: Include links to helpful resources about the product, like instructions or FAQs.

A thoughtful thank you page leaves a great final impression and helps turn customers into loyal fans. I recommend reading this guide to create a custom WooCommerce thank you page.

Alternative Methods to Customize WooCommerce Checkout Page

While we highly recommend SeedProd for its ease of use and extensive features, here are a few alternative tools to customize your WooCommerce checkout page depending on your technical skills and budget:

1. FunnelKit Builder (Best for Sales Funnels)

FunnelKit is a powerful option that goes beyond basic WooCommerce checkout page customization. It allows you to enhance your checkout flow using ready-made templates, drag-and-drop functionality, and built-in optimization features—all without writing a single line of code.

• Pros:
  • All-in-one Solution: Build entire sales funnels, not just checkout pages.
  • Ready-made Templates: Checkout-specific templates make getting started easy.
  • Drag-and-Drop Builder: Customize templates without code.
  • Built-in Optimizations: Features like express checkout buttons can further reduce friction.
• Cons:
  • May Be Overkill: If you only need checkout customization, FunnelKit’s extensive features might be more than you need.
  • Additional Cost: While there’s a free version, the Pro version with full WooCommerce checkout functionality requires a paid plan.

FunnelKit Checkout Customization Tutorial

1. Install and Activate: Download and install the FunnelKit plugin.
2. Create a New Funnel: Navigate to FunnelKit » Funnels and click “Add New”.
3. Choose a Template: Select a checkout-focused template.
4. Customize with Blocks: Use the drag-and-drop editor to modify the layout, add or remove elements, and customize the design.
5. Integrate with WooCommerce: Connect your funnel to your WooCommerce store.
6. Publish and Set as Default: Make your new checkout page live and set it as the default in WooCommerce settings.

FunnelKit Builder also offers optimizations like express checkout buttons, which can reduce cart abandonment by simplifying the payment process. You can follow their step-by-step guide here to customize your WooCommerce checkout page using FunnelKit.

2. Checkout Field Editor (Best for Fine-tuning Forms)

Checkout Field Editor is ideal for fine-tuning the details of your checkout form. It gives you the power to add custom fields to your WooCommerce checkout, edit existing fields, remove unnecessary ones, and rearrange them to optimize the user experience.

• Pros:
  • Granular Control: Add, edit, remove, and rearrange individual checkout form fields.
  • Custom Fields: Collect specific customer information by adding your own fields.
  • Improved UX: Streamline the checkout experience by removing unnecessary fields.
• Cons:
  • Limited Scope: Focuses solely on form fields; doesn’t offer SeedProd’s page design flexibility.
  • Technical Know-How: While relatively user-friendly, some understanding of WooCommerce checkout fields is helpful.

Checkout Field Editor Tutorial

1. Install and Activate: Purchase, download, and activate the Checkout Field Editor extension.
2. Navigate to Settings: Go to WooCommerce » Checkout Fields.
3. Add, Edit, or Remove Fields: Use the intuitive interface to modify the checkout form. You can change labels, add placeholders, set validation rules, and more.
4. Reorder Fields: Drag and drop fields to rearrange their order on the page.
5. Save Changes: Click “Save Changes” to apply your customizations.

This extension provides a flexible way to tailor your checkout experience, whether by removing unnecessary fields to streamline the process or adding custom fields for additional customer information.

3. WooCommerce Checkout Add-Ons (Best for Upselling)

WooCommerce Checkout Add-Ons provide a simple way to increase your average order value by offering additional products or services right on your WooCommerce checkout page. Think gift-wrapping options, extended warranties, or related product suggestions.

The plugin even supports conditional logic, so you can display personalized upsells based on the customer’s cart contents.

• Pros:
  • Boost Order Value: Offer gift wrapping, extended warranties, and other add-ons right at checkout.
  • Conditional Logic: Target upsells effectively by showing add-ons based on cart contents.
• Cons:
  • Limited Design Control: Primarily for adding checkout features, not visual customization.
  • Potential for Clutter: Too many add-ons can make your checkout page overwhelming.

4. WooCommerce Blocks (Best for Quick & Simple Edits)

If you only need to make minor tweaks to your checkout layout, WooCommerce Blocks (available in the WordPress block editor) might be sufficient. This native method allows for basic WooCommerce checkout page customization without the need for additional plugins.

However, keep in mind that WooCommerce Blocks has limitations when it comes to advanced styling and functionality.

• Pros:
  • Native Integration: Uses the familiar WordPress block editor (Gutenberg).
  • No Extra Plugins (For Basic Needs): If you only need to adjust the layout or add basic elements, blocks might suffice.
• Cons:
  • Less Customization: Fewer design options and features compared to SeedProd or FunnelKit.
  • Steeper Learning Curve: Requires familiarity with the block editor.

Ultimately, the best method depends on your specific needs, budget, and technical comfort level. Feel free to experiment with different options to find what works best for your WooCommerce store.

Reduce Abandonment on Your Checkout Page

Are you worried about customers abandoning your checkout process? WooCommerce checkout abandonment, like shopping cart abandonment, occurs when shoppers bail before completing their purchase.

A well-optimized WooCommerce checkout experience is key to reducing abandonment.

While the customization tools we’ve discussed can significantly improve conversions, here are additional tactics to minimize friction and encourage shoppers to complete their purchase:

1. Minimize Unexpected Costs on Your WooCommerce Checkout Page

To combat that, be clear about your pricing before users get to the checkout. If you have additional fees, add them to your total product prices or explain the reason for the extra fees.

You should also consider offering free shipping for orders over a specific amount.

2. Simplify or Offer Guest Checkout to Reduce Friction

While creating an account can benefit your long-term marketing efforts, requiring it at checkout can deter customers.

To improve WooCommerce checkout page conversions, consider making account creation optional by offering a guest checkout option or simplifying the registration process.

3. Streamline Your Checkout Form Fields

A cluttered checkout form with unnecessary fields creates a frustrating user experience. Keep your WooCommerce checkout form as concise as possible.

Only request essential information such as name, shipping address, and payment details.

4. Offer More Payment Methods

If you only offer a few payment options, customers may abandon the checkout. You should provide the most common WooCommerce payment solutions, including credit cards, PayPal, and, if relevant, services like Klarna that let users pay later.

Users will choose the payment method that’s most convenient to them, so research your audience to learn what they prefer and offer those solutions on the checkout page.

5. Improve Mobile Optimization

Ensure your WooCommerce checkout page is mobile-friendly. A significant percentage of online shopping happens on mobile devices, so a mobile-optimized checkout page is essential.

With SeedProd, you can customize virtually every part of your checkout and tailor its design for mobile screens. The device visibility options allow you to turn different elements on and off for desktop and mobile, ensuring optimal layouts for all screens.

6. Optimize Checkout Page Performance

A slow checkout process can lead to cart abandonment and loss of potential sales. Here are some strategies to optimize the performance of your WooCommerce checkout page:

• Use a Reliable Hosting Provider: If you’re running a large eCommerce store, consider investing in a dedicated or managed WooCommerce hosting for optimal performance.
• Optimize Images: Consider using a Content Delivery Network (CDN) to serve your images faster to users around the world.
• Minimize Plugins: Evaluate your current plugins and remove any that are not essential. Also, make sure to keep your remaining plugins updated to their latest versions for optimal performance.
• Use a Caching Plugin: Caching plugins can significantly improve the loading speed of your checkout page by storing a static version of your page and serving it to your users.
• Optimize Database: Use a database optimization plugin to clean up your database by removing old revisions, spam comments, and other unnecessary data.
• Use a Lightweight Theme: Choose a lightweight, speed-optimized theme that is built for performance, such as SeedProd’s theme builder for WooCommerce.
• Enable Lazy Loading: Consider enabling lazy loading so images only load when they come into the user’s viewport, reducing the page’s initial load time.

WooCommerce Checkout Customization FAQs

Next, More WooCommerce Tips

You’re now well-equipped to create a custom WooCommerce checkout experience that’s both visually appealing and optimized for conversions.

Remember, SeedProd’s drag-and-drop builder and powerful WooCommerce integration make it easy to control your checkout page design even if you’re not a tech expert.

Not only is the plugin fast and bloat-free, but it’s also so easy to use that even beginners can create a customized store without hiring a developer.

Ready to transform your checkout and boost sales?

If you found this tutorial helpful, you may also like the following WooCommerce guides:

• How to Add View Cart Button in WooCommerce
• How to Change Shop Page Title in WooCommerce
• How to Add Star Rating to WooCommerce Product Pages
• How to Display Related Products in WooCommerce Step-by-Step
• How to Customize Your WooCommerce Add-to-Cart Button
• How to Display Product Categories and Tags in WooCommerce
• How to Add a WooCommerce Shopping Cart Icon In Menus

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

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Stacey Corrin Writer

Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

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