Do you want to customize your WooCommerce checkout page?
If you have an online store using WooCommerce, you may have noticed that the checkout page is a key step in the process of making a purchase. It’s the page where your customers enter their information, review their orders, and submit their payments.
While WooCommerce provides a default checkout page, you might want to customize it to better fit your brand or to add extra features.
In this article, we’ll show you how to customize the WooCommerce checkout page so you can create a more seamless and personalized shopping experience for your customers.
Why Customize WooCommerce Checkout Page?
Customizing the WooCommerce checkout page can be a great way to improve the shopping experience for your customers. Here are a few reasons why you might want to customize it:
- Branding: By customizing the checkout page, you can make sure that it matches the look and feel of your website. This can help to create a more cohesive and professional appearance for your online store.
- User experience: You can add extra features to the checkout page that can make it easier and more convenient for your customers to make a purchase. For example, you might add a progress bar that shows how far along they are in the process, or you might add a calculator that helps them see the total cost of their order.
- Cart abandonment: If too many of your customers are abandoning their carts (leaving items in their cart and not completing the purchase), it could be because the checkout process is confusing or frustrating. By customizing the checkout page, you can try to fix any problems that might be causing customers to leave before completing their purchase.
Overall, customizing the WooCommerce checkout page can help to create a more enjoyable and efficient shopping experience for your customers, which can ultimately lead to more sales for your business.
Whether you want to redesign your entire WooCommerce checkout page or make some minor edits, we have 2 methods to customize WooCommerce checkout pages below. Both solutions use a powerful website builder to add customizations and optimize your checkout without code.
How to Customize WooCommerce Checkout Page with a Landing Page
If you don’t have the time to learn code snippets or the budget to hire a developer, customizing your WooCommerce one-page checkout might seem impossible.
But the truth is, it isn’t with the right tools at hand.
In the tutorial below, we’ll show you how to customize your WooCommerce product checkout page with SeedProd. And the good news is you won’t need to add an extra WordPress child theme to make it happen.
You can use the drag-and-drop page editor to create custom WordPress themes and pages and see the results in real-time. It removes the need to code your page manually by directly editing your functions.php file, which is excellent news for people with limited design and technical skills.
Additionally, you can create a WooCommerce coming soon page with the built-in coming soon mode.
SeedProd comes with 150+ professionally designed landing page templates to get started quickly. You can then customize each template in the visual editor using flexible page blocks like:
- Optin forms and login forms
- Images and videos
- Text, placeholders, and headings
- Social media profile and sharing buttons
- Billing details
- Custom contact forms with 3rd-party plugins like WPForms
- RafflePress giveaways
- Testimonials and star ratings
- Countdown timers and progress bars
- Navigation menus and accordions
- And more.
SeedProd also has landing page blocks dedicated to WooCommerce stores, including add-to-cart buttons, checkout, shopping cart, and flexible product grids. This means you can easily create a versatile product, cart, product pages, and checkout pages for your eCommerce store without hiring a developer.
With that in mind, let’s look at how to customize the WooCommerce checkout page with SeedProd’s landing page builder.
1. Install and Activate SeedProd
The first step to optimizing your checkout is getting started with SeedProd and downloading the plugin to your computer. There is a free version of this plugin available; however, to access SeedProd’s WooCommerce integration features, you’ll need at least a SeedProd Elite Plan.
After downloading SeedProd, you need to install and activate the plugin on your WordPress website. You can follow these steps to install a WordPress plugin if you need help.
After activating the plugin, you’ll see a welcome screen.
The screen asks you to enter your SeedProd License key. You can find your key by logging into your SeedProd account and clicking the View License Key, Details, and Downloads link.
You can copy your key to save it to your clipboard. After, paste the key into the required field and click the Verify Key button.
Now scroll down the page and click the Create Your First Page button for validation.
This takes you to SeedProd’s landing page dashboard. At the top of the page are 4 different page modes:
Each page mode enables specific landing pages with a single click.
For instance, you can enable Coming Soon mode to add a coming soon page telling people about your new store. Or you can enable 404 Page mode to add a custom 404 error page to your site. And you won’t need to install separate WordPress plugins.
Under that section, you’ll see a list of any other pages you create with SeedProd. Since we haven’t made one yet, click the Create New Landing Page button to get started.
2. Create a New Landing Page
After clicking the button to create a new landing page, you’ll see SeedProd’s landing page templates library.
You can filter the templates by goal or industry by clicking the tabs along the top:
Each template is multifunctional. You can use any design and customize it in the drag-and-drop editor to look any way you like.
For this guide, we’ll show you how to create and customize your WooCommerce checkout page from scratch using the Blank Template. This will give you an excellent overview of how easy it is to use SeedProd.
So hover your mouse over the Blank Template thumbnail and click the tick icon.
Next, a popup appears asking you to enter a name and URL for your page. You can change this setting later, so name it anything you like.
Now click the Save and Start Editing the Page button to launch your page.
On the following screen, you’ll see SeedProd’s landing page editor.
It has a simple 2-panel layout:
- Left panel: Page blocks and sections to build and customize your page
- Right panel: Preview of how your landing page looks in real-time
Adding content to your page is as simple as dragging a block from the left and dropping it into place on the right. We’ll show you how to do this in the next step.
3. Add the Checkout Block to Your Page
Before customizing your WooCommerce checkout page, set up a basic checkout page structure.
In the right-hand panel, choose a page layout by clicking any column options.
It adds a simple framework to your page, as you can see below. This is where any page elements you add will sit.
Next, you need to add your WooCommerce checkout to your page. In the left-hand panel, scroll down to the WooCommerce section. Then click the Checkout block and drag it into one of the columns you made previously.
You should now see your WooCommerce checkout form inside your landing page design. You’ll see the checkout field editor and Style settings in the left-hand panel when you click your checkout form.
In this area, you can customize your WooCommerce checkout form by:
- Making the layout 1 or 2 columns
- Changing the header fonts and colors
- Customize checkout fields fonts, text fields, form row, colors, spacing, and borders
- Changing the checkout button style, font, and color
- Adding a custom alert color
- Changing the cart text, colors, borders, and fonts
- Adding custom fonts and colors to the payment details section
Now click the Templates tab, and you’ll see various custom styles for your checkout fields. Click any style to add it to your checkout form instantly.
Before moving on, click the green Save button in the top-right corner of your screen to save your progress.
4. Modify WooCommerce Checkout Page Design
With your landing page now looking more like it should, let’s look at some other ways to customize your WooCommerce checkout page.
Adding a Header to your Checkout Page
To help customers find their way around, it’s good practice to add a header to your checkout page. SeedProd offers an easy way to do this with Sections.
Next to the blocks panel, click the Sections tab. This shows several premade layouts you can add to your page with a single click.
For instance, clicking the Headers section shows 3 different premade header styles. Choose a design you like and click the plus icon to import it onto your design.
By default, any new section is added to the bottom of your page. To move it to your header area, hover your mouse over it and click the move section icon. Then drag the entire section to the top of the page.
After, you can click any element inside your header section to see the customization options in the left panel. For instance, clicking the image block inside the header section lets you upload a new image to use as your logo.
You can even delete the button block in your header and replace it with your social profile icons.
Adding Suggested Products to your Checkout Page
SeedProd’s powerful WooCommerce integration makes it easy to cross-sell and promote your products and services from any landing page. The range of product grid blocks allow you to show the following:
- Recent products
- Sale products
- Best selling products
- Featured Products
- Top-rated products
Just select the Products Grid block and drag it into place on your page. You can then click the block to see the settings in the left-hand panel.
In this panel, you can choose how many columns of products to display and add pagination to your product grid. You can also filter which products visitors see by choosing a query type from the drop-down menu.
After, you can set the product order by:
- Menu Order
You can also choose to show them in ascending or descending order.
Adding Testimonials to Your Checkout Page
Testimonials and star ratings are another great way to add trust and credibility to your checkout page. If potential customers see that people positively review your products, they’re more likely to complete the checkout process instead of abandoning their shopping cart.
To add customer testimonials to your WooCommerce checkout page, drag the Testimonial block from the left panel and drop it into place on your page. Then you can click the block to see the settings and add your customer testimonials.
You can include as many testimonials as you like and even show it as a sliding testimonial carousel.
Global Customization Settings
If you’d like to change the overall look of your WooCommerce checkout page, you can do so with SeedProd’s global customization settings.
Click the gear icon in the bottom-left corner of your screen. This shows a Global Settings panel for fonts, colors, background, and custom CSS.
Expanding the Font heading lets you change your header, body fonts, and weights. It’s as easy as picking a Google font from the drop-down menu.
Or you can click the Font Themes button to see examples of different font pairings. From there, it’s just a click to apply them to your page.
The Colours section is similar. Click any color to see a color dropper tool and select individual colors for headings, text, buttons, and more.
Or you can click the Color Palettes button to choose from over 20+ pre-designed color schemes.
In the Background section, you can change your background color, gradient, and image. You can even add a video background or full-width slideshow.
And finally, in the Custom CSS section, you can add custom code to customize the WooCommerce checkout page even more. For example, you can highlight coupons with quirky styling or add a click-to-call phone number fo customer service.
When you’re happy with how everything looks, click the Save button.
5. Configure Your Checkout Page Settings
With your customizations in place, let’s look at a few other settings you can change on your checkout page.
Connecting Your Email List
First are the email marketing settings. SeedProd allows you to connect your landing page to your email list easily.
Click Connect at the top of the screen, and you’ll see a wide range of popular email marketing services. So if you want to ask users to subscribe to your newsletter on your checkout page, you use this panel to link your email marketing service.
Just choose your favorite provider and follow our email integration documentation steps to get set up.
On the same screen, you can link your checkout page to thousands of apps via Zapier, monitor your site performance with Google Analytics, and protect it from spam with Recaptcha.
Configuring Your Page Settings
After connecting your email list, click the Page Settings tab to see other settings you can configure in SeedProd. There are typically 5 sections on the settings page, but this depends on the type of page you build and your SeedProd plan.
The General settings allow you to change the name and URL for the WooCommerce checkout page. You can also switch between published and draft.
To avoid any plugin conflicts and speed up your page, you can enable Isolation Mode. This stops specific header and footer scripts from running and interfering with your performance.
SEO and Analytics
You can always check out our MonsterInsights review if you want more details.
In the Scripts area, you can add code to your page header, body, and footer. This could be anything like your tracking cookies, Facebook tracking pixel, or even your analytics script.
For example, if you want to launch a new website and haven’t set it up, you can create a coming soon page in SeedProd on your existing website and point it to your new site.
With this tactic, you can drive new subscribers to your future website’s list without setting up a fresh install of WordPress.
After configuring your settings, save your changes and click back to the Design tab.
6. Publish Your Custom Checkout Page
Before you make your checkout page live, it’s a good idea to test it on mobile devices. If your checkout page isn’t mobile-responsive, it won’t look and perform as well on smaller touch screens like tablets and smartphones.
It could even cause users to abandon their shopping carts out of frustration.
The good news is, SeedProd has a built-in mobile preview option so that you can check your page is mobile-friendly. Just click the mobile icon at the bottom of your screen.
Now you can see how your checkout page looks on mobile and change anything that doesn’t look or work correctly.
When everything looks great, it’s time to publish. Click the down arrow next to the green Save button and click Publish.
Next, you’ll see a window telling you your page has been published.
To see a live preview, go ahead and click the See Live Page button.
Great work! You now have an awesome customized WooCommerce checkout page!
7. Assign Your Checkout Page in WooCommerce
There’s 1 one more step until your new checkout page is ready to take orders. You need to set it as your default checkout page in the WooCommerce plugin.
To do that, navigate to WooCommerce » Settings and click on the Advanced tab. Next, go to the Checkout page heading, and choose the page you just made from the drop-down menu.
Remember to click the Save Changes button to store your settings.
How to Customize WooCommerce Checkout Page with a WordPress Theme
You can also use SeedProd to build complete WooCommerce websites with its built-in theme builder and website kits. Instead of creating a separate landing page for your checkout, you can simply edit your existing checkout page with SeedProd.
Follow the instructions above to install and activate SeedProd on your website. Then, follow this guide to create a custom WordPress theme. After enabling your custom SeedProd theme, you can navigate to your WooCommerce checkout page and click the Edit with SeedProd button.
Your checkout page will open in SeedProd’s visual page builder, where you can customize the design to suit your needs. For instance, you can delete the existing checkout shortcode and drag over SeedProd’s customizable Checkout block.
Then you can customize your checkout by changing its colors, fonts, layout, payment options, etc.
After, you can save your design, and the changes will be live on your WooCommerce website.
How to Reduce Abandonment on Your Checkout Page
Abandonment on your checkout page is when a customer starts checking out but doesn’t finish the process by submitting their payment information. It’s like cart abandonment, but instead of abandoning their shopping cart, users abandon the checkout process.
Customizing your WooCommerce checkout page using one of the methods above can help with optimizing your custom checkout page for conversions. But there are a few more things you can do to reduce checkout abandonment.
Reduce Additional Checkout Charges
Customers expect the total price on the checkout page to be the same as the total product price. If they see extra fees like shipping costs and taxes, it’s likely they won’t complete the purchase.
To combat that, be clear about your pricing before users get to the checkout. If you have additional fees, add them to your total product prices or explain the reason for extra fees.
You should also consider offering free shipping for orders over a specific amount.
Make it Optional or Simpler to Create an Account
Forcing customers to register for an account before checking out can also lead to checkout abandonment. Even though registering can help grow your email subscribers, it causes friction with the process of buying your goods.
Instead, you can let users create an account but not make it a requirement and show the registration form after the checkout. You can also make your checkout fields simpler by only asking for the information you really need.
Simplify Your WooCommerce Checkout Fields
At the checkout stage, you don’t necessarily need tons of information from customers. At most, you’ll only need the name, shipping address, contact details, and payment information. It’s tempting to add fields for extra details, but doing so can cause users to abandon the checkout through frustration.
In your checkout form, only add new fields that are essential, such as billing fields and radio buttons for notification preferences, and avoid extra add-ons.
Offer More Payment Methods
If you only offer a few payment options on your online store, customers may abandon the checkout. You should provide the most common WooCommerce payment solutions, including credit cards, PayPal, and, if relevant, services like Klarna that let users pay later in installments.
Users will choose the payment method that’s most convenient to them, so research your audience thoroughly to learn what they prefer and offer those solutions on the checkout page.
And that’s it!
You now know how to customize the WooCommerce checkout page with SeedProd’s landing page builder. SeedProd’s WooCommerce integration makes controlling the design of your online store super easy.
Not only is the plugin fast and bloat-free, but it’s also so easy to use that even beginners can create a customized store without hiring a developer.
So why not try it for yourself?