How to Customize Your WooCommerce Checkout Page 

I’ve seen firsthand how a clunky checkout process can kill conversions. Even with WooCommerce’s default setup, you’re leaving money on the table if you’re not optimizing it for the best customer experience.

But the good news is, customizing your checkout page doesn’t have to be complicated. In this guide, I’ll show you exactly how to do it, step-by-step, using some of my favorite tools.

Table of Contents:

Why Customize Your WooCommerce Checkout Page?

Your checkout page is the final hurdle between a browsing shopper and a paying customer. A generic, clunky checkout experience creates unnecessary friction that can cost you sales.

By customizing your WooCommerce checkout page, you can:

• Boost Conversion Rates: A clean, user-friendly checkout process removes obstacles and encourages shoppers to complete their purchases.
• Reduce Cart Abandonment: Address common reasons for cart abandonment (like unexpected fees or a confusing layout) with a tailored checkout experience.
• Enhance Your Branding: Reinforce your brand identity with a checkout page that matches your store’s look and feel.
• Improve User Experience: Create a smooth, enjoyable checkout process that leaves a positive impression on your customers.
• Increase Average Order Value: Strategically promote upsells, cross-sells, or special offers right at checkout to boost revenue.

With that being said, let’s look at one of the easiest ways to edit your checkout page in WooCommerce.

Steps to Customize Your WooCommerce Checkout Page

Whenever I’m faced with a checkout page design project, I always reach for my favorite tool: SeedProd.

Used by over 1 million website owners, it offers one of the easiest ways to create a high-converting checkout page visually. Just drag, drop, and customize pre-built templates to match your brand, streamline the experience, and boost sales without touching a line of code.

Here’s why SeedProd is the easiest choice:

• No Coding: Design a professional checkout visually with an easy drag-and-drop builder.
• Mobile-Responsive Templates: Start with stunning, pre-designed templates that look amazing on any device.
• WooCommerce Support: Use WooCommerce-specific design elements to improve conversions.
• Boost Sales Features: Easily add upsells, buy-now buttons, trust badges, and more to increase your average order value.

Ready to see it in action? Follow the steps below to customize your WooCommerce checkout page with SeedProd.

I highly recommend backing up your site before making any changes. This ensures you can revert back to a stable version if you have any issues. This guide teaches you how to back up your WordPress website.

Step 1. Install and Activate SeedProd

First, go to the SeedProd website and choose the Elite plan. You’ll need this to access the WooCommerce features.

Then, install and activate the plugin on your WordPress website. For help, you can see our guide on how to install SeedProd.

After activating the plugin, navigate to SeedProd » Landing Pages from your WordPress dashboard. On this page, click the Add New Landing Page button.

Step 2. Choose a Checkout Page Template

After clicking the button to create a new landing page, you’ll see SeedProd’s landing page templates library.

Each template is multifunctional. You can use any design and customize it in the drag-and-drop editor to look any way you like.

For this guide, I’ll show you how to create and customize your WooCommerce checkout page from scratch using the Blank Template. So hover your mouse over the Blank Template thumbnail and click the tick icon.

Next, a popup appears asking you to enter a name and URL for your page. You can change this setting later, so name it anything you like.

Now click the Save and Start Editing the Page button to launch your page.

On the following screen, you’ll see SeedProd’s landing page editor. There are page blocks and settings on the left and a live page preview on the right.

Adding content to your page is as simple as dragging a block from the left and dropping it onto the right. I’ll show you how to do this next.

Step 3. Create Your Checkout Page Layout

Before customizing your WooCommerce checkout page, you’ll need to set up a basic checkout page structure.

In the right-hand panel, choose a page layout by clicking any column options.

It adds a simple framework to your page where any page elements you add will sit.

Next, you need to add your WooCommerce checkout to your page.

In the left-hand panel, scroll down to the WooCommerce section. Then click the Checkout block and drag it into one of the columns you made previously.

You should now see your WooCommerce checkout form inside your landing page design. When you click your checkout form, you’ll see the checkout field editor and Style settings in the left-hand panel.

In this area, you can edit your WooCommerce checkout form by:

• Making the layout 1 or 2 columns
• Changing the header fonts and colors
• Customize checkout fields fonts, placeholder text fields, form rows, colors, spacing, and borders
• Changing the checkout button style, font, and color
• Adding a custom alert color
• Changing the cart text, colors, borders, and fonts
• Adding custom fonts and colors to the payment details section

I usually recommend customizing the checkout fields to make it easier for customers. You can do this easily with the checkout field editor.

Now click the Templates tab, and you’ll see various page customization styles for your checkout fields. Click any style to add it to your checkout form instantly.

Before proceeding, click the green Save button at the top-right corner of your screen to save your progress.

Step 4. Customize WooCommerce Checkout Page Design

With your one-page checkout now looking more like it should, let’s look at some other ways to edit your WooCommerce checkout page.

Add a Header to your Checkout Page

It’s good practice to add a header to your checkout page to help customers navigate. You can do this easily with Sections.

Next to the blocks panel, click the Sections tab. This shows several premade layouts you can add to your page with a single click.

For instance, clicking the Headers section shows 3 different premade header styles. Choose a design you like and click the plus icon to import it onto your design.

By default, any new section is added to the bottom of your page. To move it to your header area, hover your mouse over it and click the move section icon. Then, drag the entire section to the top of the page.

After, you can click any element inside your header section to see the customization options in the left panel. For instance, clicking the image block inside the header section lets you upload a new image to use as your logo.

You can even delete the button block in your header and replace it with your social profile icons.

Add Suggested Products to your Checkout Page

SeedProd’s powerful WooCommerce integration makes it easy to cross-sell, upsell, and promote your products and services from any landing page. The range of product grid blocks allows you to show:

• Recent products
• Sale products
• Best selling products
• Featured Products
• Top-rated products

You can select the Products Grid block and drag it to your page. Then, click the block to see the settings in the left-hand panel.

In this panel, you can choose how many columns of products to display, like a single product or multiple, and add pagination to your product grid. You can also filter which products visitors see by choosing a query type from the drop-down menu.

After, you can set the product order by:

• Date
• ID
• Menu Order
• Popularity
• Random
• Rating
• Title

You can also choose to show them in ascending or descending order.

Add Testimonials to Your Checkout Page

Testimonials and star ratings are another great way to add trust and credibility to your checkout page. If potential customers see that people positively review your products, they’re more likely to complete the checkout process instead of abandoning their shopping cart.

To add customer testimonials to your checkout page, drag the Testimonial block from the left panel and drop it onto your page. Then, you can click the block to see the settings and add your customer testimonials.

You can include as many testimonials as you like and even show it as a sliding testimonial carousel.

SeedProd’s global customization settings allow you to change the overall look of your WooCommerce checkout page.

Click the gear icon in the bottom-left corner of your screen. This shows a Global Settings panel for fonts, colors, background, and custom CSS.

Expanding the Font heading lets you change your header, body fonts, and weights. It’s as easy as picking a Google font from the drop-down menu.

You can also click the Font Themes button to see examples of different font pairings. Then, you can click to apply them to your page.

The Colours section is similar. Click any color to see a color dropper tool, from which you can select individual colors for headings, text, buttons, and more.

Or you can click the Color Palettes button to choose from over 20+ pre-designed color schemes.

In the Background section, you can change your background color, gradient, and image. You can even add a video background or full-width slideshow.

And finally, in the Custom CSS section, you can add custom code to customize the WooCommerce checkout page even more. For example, you can highlight coupons with quirky styling or add a click-to-call phone number for customer service.

When you’re happy with how everything looks, click the Save button.

Step 5. Publish Your Custom Checkout Page

Before making your checkout page live, it’s a good idea to test it on mobile devices. If it isn’t mobile-responsive, it won’t look and perform as well on smaller touch screens like tablets and smartphones.

It could even cause users to abandon their shopping carts out of frustration.

The good news is that SeedProd has a built-in mobile preview option so that you can check your page is mobile-friendly. Just click the mobile icon at the bottom of your screen.

Now you can see how your checkout page looks on mobile and change anything that doesn’t look or work correctly.

When everything looks great, it’s time to publish. Click the down arrow next to the green Save button and click Publish.

Here is the final look of a checkout page I customized on my test site:

Great work! You now have an awesome customized WooCommerce checkout page.

Step 6. Enable Your Checkout Page in WooCommerce

There’s 1 one more step until your new checkout page is ready to take orders. You need to set it as your default checkout page in the WooCommerce plugin.

To do that, navigate to WooCommerce » Settings and click on the Advanced tab. Next, go to the Checkout page heading and choose the page you just made from the drop-down menu.

Remember to click the Save Changes button to store your settings.

Expert Tip: Don’t Forget the Thank You Page

Don’t underestimate the value of a customized thank you page after checkout.

Here’s why it matters:

1. Show Gratitude: Thank your customers for their purchase. A simple, genuine message goes a long way.
2. Offer Incentives: Provide a discount code for their next order to encourage repeat business.
3. Promote Sharing: Ask customers to leave a review or share their purchase on social media.
4. Give Extra Support: Include links to helpful resources about the product, like instructions or FAQs.

A thoughtful thank you page leaves a great final impression and helps turn customers into loyal fans. I recommend reading this guide to create a custom WooCommerce thank you page.

Alternative Methods to Customize WooCommerce Checkout Page

You can also use extensions and plugins to improve the customization and functionality of your checkout process. These tools offer several options, from basic field adjustments to adding entirely new features.

Here’s a brief overview of these tools and how to use them.

1. FunnelKit Builder (For Sales Funnels)

FunnelKit is a powerful sales funnel builder for WordPress that can revolutionize your checkout flow. With ready-made checkout templates and built-in optimizations, it’s an excellent choice for a code-free overhaul.

FunnelKit Checkout Customization Tutorial

1. Install and Activate: Download and install the FunnelKit plugin.
2. Create a New Funnel: Navigate to FunnelKit » Funnels and click “Add New”.
3. Choose a Template: Select a checkout-focused template.
4. Customize with Blocks: Use the drag-and-drop editor to modify the layout, add or remove elements, and customize the design.
5. Integrate with WooCommerce: Connect your funnel to your WooCommerce store.
6. Publish and Set as Default: Make your new checkout page live and set it as the default in WooCommerce settings.

FunnelKit Builder also offers optimizations like express checkout buttons, which can reduce cart abandonment by simplifying the payment process. You can follow their step-by-step guide here to customize your WooCommerce checkout page using FunnelKit.

2. Checkout Field Editor (For Checkout Forms)

Checkout Field Editor is ideal for fine-tuning the details of your checkout form. It allows you to add, edit, and remove fields, tailoring the experience to your business and customer needs.

Checkout Field Editor Tutorial

1. Install and Activate: Purchase, download, and activate the Checkout Field Editor extension.
2. Navigate to Settings: Go to WooCommerce » Checkout Fields.
3. Add, Edit, or Remove Fields: Use the intuitive interface to modify the checkout form. You can change labels, add placeholders, set validation rules, and more.
4. Reorder Fields: Drag and drop fields to rearrange their order on the page.
5. Save Changes: Click “Save Changes” to apply your customizations.

This extension provides a flexible way to tailor your checkout experience, whether by removing unnecessary fields to streamline the process or adding custom fields for additional customer information.

3. WooCommerce Checkout Add-Ons (For Checkout Extras)

You can also use WooCommerce Checkout Add-Ons to enhance your checkout page with additional options. From offering gift-wrapping services to selling add-ons like extended warranties, this plugin helps increase your average order value.

It also supports conditional logic for displaying certain add-ons based on what’s in the customer’s cart, making it a powerful tool for personalized upselling.

4. WooCommerce Blocks (Quick and Simple)

WooCommerce Blocks offers a native way to customize your checkout page directly within the WordPress block editor (Gutenberg). This method uses the familiar block-based interface, and in most cases, you won’t need extra plugins.

Pros of WooCommerce Blocks:

• Seamless Integration: Blocks are built into WooCommerce, providing a cohesive editing experience within your existing WordPress environment.
• No Additional Plugins (For Basic Customization): If you only need to make basic adjustments to your checkout layout or add simple elements like product recommendations, you might not need an extra plugin.
• User-Friendly: If you’re already comfortable with the block editor, the learning curve is minimal.

Cons of WooCommerce Blocks:

• Limited Customization Options: Compared to dedicated page builders like SeedProd or FunnelKit, WooCommerce Blocks offers fewer customization options.
• Less Design Flexibility: While blocks offer some design control, achieving highly customized layouts or complex features might be challenging.
• Requires Familiarity with Block Editor: If you’re not accustomed to Gutenberg, you might find it less intuitive than drag-and-drop builders.

WooCommerce Blocks vs. SeedProd vs. FunnelKit

Ultimately, the best method depends on your specific needs, budget, and technical comfort level. Feel free to experiment with different options to find what works best for your WooCommerce store.

How to Reduce Abandonment on WooCommerce Checkout Page

Checkout page abandonment happens when a customer starts the process but doesn’t finish it. It’s like WooCommerce cart abandonment, but instead of abandoning their shopping cart, users abandon the checkout process.

Customizing your checkout page using one of the methods above can help with optimizing it for conversions.

But there are a few more things you can do to reduce checkout abandonment:

1. Reduce Additional Checkout Charges

Customers expect the total price on your checkout page to be the same as the total product price. If they see extra fees like shipping costs and taxes, it’s likely they won’t complete the purchase.

To combat that, be clear about your pricing before users get to the checkout. If you have additional fees, add them to your total product prices or explain the reason for the extra fees.

You should also consider offering free shipping for orders over a specific amount.

2. Make it Optional or Simpler to Create an Account

Forcing customers to register for an account before checking out can also lead to checkout abandonment. Even though registering can help grow your email subscribers, it causes friction with buying your goods.

Instead, you can let users create an account but not make it a requirement and show the registration form after the checkout. You can also make your checkout fields simpler by only asking for the information you really need.

3. Simplify Your WooCommerce Checkout Fields

At the checkout stage, you don’t necessarily need a lot of information from customers. At most, you’ll only need the name, shipping address, customer details, and payment information.

It’s tempting to add fields for extra details, but doing so can frustrate users and cause them to abandon the checkout.

In your checkout form, only add new fields that are essential, such as billing fields and radio buttons for notification preferences, and avoid extra add-ons.

4. Offer More Payment Methods

If you only offer a few payment options, customers may abandon the checkout. You should provide the most common WooCommerce payment solutions, including credit cards, PayPal, and, if relevant, services like Klarna that let users pay later.

Users will choose the payment method that’s most convenient to them, so research your audience to learn what they prefer and offer those solutions on the checkout page.

5. Improve Mobile Optimization

Ensure your WooCommerce checkout page is mobile-friendly. A significant percentage of online shopping happens on mobile devices, so a mobile-optimized checkout page is essential.

With SeedProd, you can customize virtually every part of your checkout and tailor its design for mobile screens. The device visibility options allow you to turn different elements on and off for desktop and mobile, ensuring optimal layouts for all screens.

6. Optimize Checkout Page Performance

A slow checkout process can lead to cart abandonment and loss of potential sales. Here are some strategies to optimize the performance of your WooCommerce checkout page:

• Use a Reliable Hosting Provider: If you’re running a large eCommerce store, consider investing in a dedicated or managed WooCommerce hosting for optimal performance.
• Optimize Images: Consider using a Content Delivery Network (CDN) to serve your images faster to users around the world.
• Minimize Plugins: Evaluate your current plugins and remove any that are not essential. Also, make sure to keep your remaining plugins updated to their latest versions for optimal performance.
• Use a Caching Plugin: Caching plugins can significantly improve the loading speed of your checkout page by storing a static version of your page and serving it to your users.
• Optimize Database: Use a database optimization plugin to clean up your database by removing old revisions, spam comments, and other unnecessary data.
• Use a Lightweight Theme: Choose a lightweight, speed-optimized theme that is built for performance, such as SeedProd’s theme builder for WooCommerce.
• Enable Lazy Loading: Consider enabling lazy loading so images only load when they come into the user’s viewport, reducing the page’s initial load time.

Customize WooCommerce Checkout Page FAQs

Next, More WooCommerce Tips

You now know how to customize the WooCommerce checkout page layout and design with SeedProd’s landing page builder. SeedProd’s WooCommerce integration makes controlling the design of your online store super easy. 

Not only is the plugin fast and bloat-free, but it’s also so easy to use that even beginners can create a customized store without hiring a developer.

So why not try it for yourself?

If you found this tutorial helpful, you may also like the following WooCommerce guides:

• How to Add View Cart Button in WooCommerce
• How to Change Shop Page Title in WooCommerce
• How to Add Star Rating to WooCommerce Product Pages
• How to Display Related Products in WooCommerce Step-by-Step
• How to Customize Your WooCommerce Add-to-Cart Button
• How to Display Product Categories and Tags in WooCommerce
• How to Add a WooCommerce Shopping Cart Icon In Menus

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

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Stacey Corrin Writer

Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

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