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How to Create an Ebook Landing Page in WordPress

How to Create an Ebook Landing Page in 7 Steps With Examples 

Written By: author image Stacey Corrin
author image Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the co-founder of SeedProd. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Do you want to create an ebook landing page in WordPress that actually gets you leads?

An ebook landing page is a powerful tool for generating leads from your target audience. It helps capture visitor information, which you can use to build your email list and nurture leads with future digital marketing efforts. This makes it easier to convert website visitors into customers and increases conversion rates.

In this guide, we’ll show you how to create an ebook download page, ebook sales page, or ebook landing page in WordPress.

In This Guide:

Why Do I Need a Landing Page for My Ebook?

An ebook landing page is crucial for generating leads from your target audience. It helps capture visitor information, which you can use to build your email list and nurture leads with future digital marketing efforts. This makes it easier to turn website visitors into customers and increase your conversion rates.

There are several other benefits to creating an ebook landing page:

  1. More visibility: An ebook landing page makes it easy for users to find and learn about your own ebook.
  2. Lead generation: It helps you collect contact information from users interested in your book. That way, you can follow up through email marketing.
  3. Conversion optimization: You can optimize your page to convert visitors into subscribers or customers. For example, through persuasive copywriting, compelling images, and a clear call to action.
  4. Measurable results: It lets you track and measure the success of your ebook marketing efforts.

Overall, an ebook landing page is a valuable tool for promoting and distributing your ebook. It’s also key for generating leads and conversions.

The Building Blocks of Your Ebook Landing Page

Let’s break down the essential parts that make an ebook landing page work like a charm:

  • Headline: Think of this as your page’s eye-catching billboard. It should shout out the main benefit of your ebook loud and clear. Don’t settle for a boring “Download My Ebook” – instead, try something like “Skyrocket Your Productivity with Our Time Management Secrets.”
  • Visuals: A picture is worth a thousand words, right? Use high-quality images of your ebook cover, eye-catching graphics, or even short videos to make your page pop. Just like a well-dressed storefront, an attractive page makes people want to come in and explore.
  • Benefits: Why should anyone care about your ebook? Spell it out! Highlight the key takeaways, the problems your ebook solves, and the amazing value it offers. Bullet points or short paragraphs are your friends here.
  • Call-to-Action (CTA): This is your big “Download Now” button. Make it impossible to miss! Use persuasive language that creates a sense of urgency, like “Get Instant Access,” or “Claim Your Free Ebook.” Make it stand out with contrasting colors so it’s the star of the show.
  • Form: Keep it simple! Nobody wants to fill out a novel just to get an ebook. Ask for the essentials – usually just a name and email address. Make sure it’s easy to find on the page, either above the fold or right next to that eye-catching CTA button.

By following these tips, you’ll be well on your way to creating an ebook landing page that not only looks great but also captures leads like a pro.

High-Converting eBook Landing Page Examples

Need a little inspiration? Here are some examples of eBook landing pages offering free ebook downloads to visitors.

Taboola Ebook Landing Page Example

eBook landing page example

Taboola offers a simple ebook download page with a minimal opt-in form and eye-catching graphics. The headline is actionable and focuses on what you’ll discover by downloading the book.

Why We Like This Ebook Landing Page:

  • Clear value proposition: The headline states what the ebook is about and what the reader will learn from it.
  • Strong visuals: The image of the book is eye-catching and relevant to the topic.
  • Social proof: The fact that the ebook is from Taboola, a well-known company in the native advertising space, adds credibility.
  • Benefit-driven copy: The bullet points highlight the benefits of downloading the ebook, such as learning from 40 successful campaigns and getting expert tips.
  • Easy-to-use form: The form only requires a few pieces of information, making it easy for visitors to convert.
  • Strong call to action: The CTA button is clear, concise, and visually appealing.

Flywheel Book Landing Page Example

flywheel ebook landing page example

This example from Flywheel doesn’t include an optin form. Instead, users can click a simple CTA button at the bottom of the page to download the book directly from the landing page.

Why We Like This Ebook Landing Page:

  • Clear value proposition: The headline “Recurring revenue: the secret to scaling your agency” clearly states what the ebook is about and what the reader will learn from it.
  • Intriguing image: The image of a stack of coins with different currencies (€, £, $) is eye-catching and relevant to the topic of recurring revenue.
  • Benefit-driven copy: The text highlights the benefits of downloading the ebook, such as focusing on the projects you want instead of the projects you need and creating a stable and predictable income stream.
  • Social proof: The currency symbols in the image could be seen as social proof, suggesting that the ebook is relevant to agencies of all sizes.
  • Easy-to-use form: The form only requires two pieces of information (email address and name), making it easy for visitors to convert.
  • Strong call to action: The CTA button “Download” is clear, concise, and visually appealing.

Band V Ebook Landing Page Example

Band V’s ebook download page is similar, with its minimal design. The opt-in form uses dropdown menus to save space and make it easier for users to get the free download.

Why We Like This Ebook Landing Page:

  • Clear value proposition: The headline “Half-Yearly Marketing Reviews Made Simple” clearly states what the ebook is about and what the reader will learn from it.
  • Strong visuals: The image of a calendar and a graph is eye-catching and relevant to the topic of marketing reviews.
  • Benefit-driven copy: The bullet points highlight the benefits of downloading the ebook, such as learning how to conduct in-depth audits of your marketing performance and getting a step-by-step guide.
  • Easy-to-use form: The form only requires a few pieces of information, making it easy for visitors to convert.
  • Strong call to action: The CTA button “Download your guide” is clear, concise, and visually appealing.

Now that you know what an ebook landing page is, you’re probably wondering, “how do I create a landing page for my ebook?” Let’s find out how to make one for your WordPress site.

How to Make an Ebook Landing Page on WordPress

The easiest and quickest way to make a book landing page in WordPress is with a WordPress plugin. There are many plugins on the market designed specifically for ebook web design. You can even find book landing page WordPress themes.

But for building landing pages, we’ll use the SeedProd landing page builder plugin.

SeedProd Drag and Drop WordPress website builder

SeedProd is the #1 drag-and-drop WordPress landing page builder with coming soon and maintenance mode functionality. The visual page editor makes it easy to create any landing page and view real-time changes without hiring a developer or writing HTML code.

You can also use SeedProd to create custom WordPress themes with its powerful theme builder feature. This means you can tailor every part of your theme from the homepage to the blog page.

With a library of responsive landing page templates, getting started is as easy as picking a design you like and customizing it to suit your needs. Then, you can optimize your page with landing page blocks, like optin forms, bullet points, giveaways, social media profiles, social proof, CTA buttons, short forms, and more, to increase conversions.

More importantly, SeedProd won’t slow down your website.

Unlike other drag-and-drop page builders that are bloated and full of features you’ll never use, SeedProd is optimized for speed. It’s bloat-free and only has the parts you need to build high-converting landing pages, resulting in faster page speeds – something search engines like Google use as a ranking factor.

So if you want to make an ebook page in WordPress, here’s how to do it with SeedProd.

Step 1. Install SeedProd Landing Page Plugin

First, click here to get started with SeedProd and download the plugin to your computer. You can then follow these step-by-step instructions to install a WordPress plugin.

For this guide, we’ll use SeedProd Pro for its advanced features. You can see the different plans on SeedProd’s pricing page.

After installing and activating the plugin, you’ll see a screen asking you to enter your SeedProd license key. Your key will be sent to the registered email address you used when signing up for the plugin.

enter your seedprod license key

Go ahead and enter your key and click the Verify Key button.

Next, scroll down the page and click the Create Your First Page button to create a new landing page and choose a template.

Create your first ebook landing page

Step 2. Create a New Landing Page

After clicking the button to create a new page, you’ll see the SeedProd landing page dashboard. Along the top of the page are 4 different page modes:

  1. Coming Soon ModeCreate a coming soon page in WordPress.
  2. Maintenance ModePut WordPress in Maintenance Mode with a maintenance page.
  3. Login Page – Create a custom Login Page in WordPress.
  4. 404 Page – Add a custom 404 error page to your website.
overview of the seedprod landing page dashboard

Under that area is a section that lists the landing pages you’ve created with SeedProd.

To create your first page, click the Add New Landing Page button.

Add a new ebook landing page in WordPress

Step 3. Choose an eBook Landing Page Template

On the next page is SeedProd’s library of responsive landing page templates.

choose a responsive ebook landing page template

Using the buttons along the top, you can filter the templates based on the page type. The page types available include:

  • Coming Soon
  • Maintenance Mode
  • 404 Page
  • Sales
  • Webinar
  • Lead Squeeze
  • Thank You
  • Login

You’ll find dedicated, responsive ebook landing page templates in the sales section, perfect if you’re selling a book online.

responsive ebook template sales

In the Lead Squeeze section are several ebook templates designed for ebook lead magnets.

responsive ebook template for squeeze page

You can also customize any template and turn it into your book landing page.

For this tutorial, we’ll use the Ebook Sales Page template. Hover your mouse over the template thumbnail and click the tick icon to launch it.

You’ll then see a popup asking you to add a landing page name and URL. Don’t worry; you can change these settings later.

Give your ebook landing page a name and URL

Now click Save and Start Editing the Page to launch your landing page template in the drag-and-drop builder.

Step 4. Add Content to your Ebook Landing Page

SeedProd’s visual page editor allows you to add content to your landing page and see real-time changes. You can do this by dragging a landing page block from the left-side panel and dropping it onto the live preview on the right.

The landing page blocks are divided into 2 sections: Standard and Advanced.

Standard blocks include page elements that control the general layout of your page. This includes images, videos, columns, spacers, buttons, and text blocks.

standard landing page blocks

The Advanced blocks focus more on lead generation and include powerful page elements to grow your email list, leads, and sales. For instance, you can add signup forms to collect email addresses, giveaways to incentivize signups, contact forms with minimal form fields for feedback, and more.

advanced landing page blocks

For example, you can easily add star ratings and testimonials to your book landing page to show visitors positive comments from other customers, which will persuade them to buy.

To do this, drag the Star Rating block or the Testimonial block from the left-hand side of your screen and drop it into place on your page.

Add star ratings to your ebook landing page

You can then click the block to adjust the alignment, rating scale, size, etc.

testimonial block settings

Then in the Advanced tab, you can change the star rating colors and white space.

advanced star rating block settings

You can also change your ebook template’s existing content by clicking any block and replacing the content with your work.

For instance, to replace the ebook cover image, click the image block, select the gallery icon in the left-hand panel, and upload your image from either your computer or WordPress media library.

Change your landing page book cover image

Many of SeedProd’s landing page blocks come with various pre-made block templates. This means you can change the style of each block with a single click.

For example, when you click the Button block and select the Templates tab, you’ll see various pre-made styles. Just click a style to add it to the block automatically.

Button block templates

Keep adding content to your page until you’re happy, and don’t forget to include your company name for added trust and authenticity. You can save your changes by clicking the green Save button in the top-right corner of your screen.

Step 5. Customize your eBook Landing Page

To customize the design and styling of your landing page, it’s just as easy. Click the gear icon in the bottom left corner of your screen to see the global page settings.

Global ebook landing page settings

You can customize your landing page fonts, colors, backgrounds, and CSS globally. This means that any changes you make will affect your entire page.

First, click the Background tab to see the different options for customizing your page background. You can change the background style to a solid color or gradient or upload a background image. It’s also possible to use full-width video backgrounds or slideshows.

Add a new ebook landing page background image

To upload a background image, click the Use Your Own Image button and select an image from your computer or WordPress media library.

Now, let’s look at how to change your global page fonts.

Click the Fonts tab to pick any font, font size, and weight from the drop-down menus. You can also click the Font Themes button to see various font combinations you can add to your landing page with a single click.

Global ebook landing page font settings

Follow the same steps for the Colors tab. Here, you can change your global page colors or click the Color Palettes button to choose from various pre-made landing page color schemes.

Global ebook landing page color settings

You may also want to include further design elements, such as using video on your ebook landing page, case studies to improve trust, and testimonials from previous customers. Simply drag over the appropriate block and enter your content.

When your book landing page looks exactly like you want, click Save.

Expert Tip

According to research, 92.6% of people say that visual dimension is the top influencing factor affecting a purchase decision. This underscores the importance of creating a visually compelling ebook landing page. By harnessing the power of color, your business has the potential to be even more successful, particularly in regard to conversion optimization.

Here’s how color psychology can boost your ebook landing page:

Warm vs. Cool
Warm colors (reds, oranges, yellows) tend to evoke feelings of energy, excitement, and even urgency. Use them strategically for your call-to-action buttons or to highlight important text.

Cool colors (blues, greens, purples) create a sense of calm, trust, and professionalism. Consider using them for backgrounds or larger text blocks to set the overall mood of the page.

Men vs. Women
“Additional research on color perception and color preferences shows that when it comes to shades, tints, and hues, men generally prefer bold colors while women prefer softer colors. Also, men were more likely to select shades of colors as their favorites (colors with black added), whereas women are more receptive to tints of colors (colors with white added).”Gregory Ciotti, HelpScout

Step 6. Integrate Your Email Marketing Service

If you want to grow your email list, you’ll need to connect your landing page to your favorite email marketing service. SeedProd makes integrations with email providers, Google Analytics, and Zapier super-easy.

Connect to an email marketing service with SeedProd

Just click the Connect tab at the top of the builder. Then, you’ll see a list of the best email marketing services. Pick your favorite from the list and click Connect New Account to verify your settings.

SeedProd email marketing integrations

After, anyone who subscribes to your landing page will automatically be added to your email list.

Step 7. Configure Your Page Settings

The next step is to configure your website’s book landing page settings. Click the Page Settings tab at the top of the builder to see an overview of the different settings you can configure in SeedProd.

ebook landing page settings

In the General section, you can change the name and URL of your book landing page. It’s also possible to enable Isolation Mode, which only loads your page with the vital elements needed to display your page. This will help you to prevent any WordPress theme or plugin conflicts.

The SEO and Analytics settings allow you to edit the Analytics and SEO of your landing page when using plugins like MonsterInsights and All in One SEO on your WordPress website.

The Scripts section makes adding custom scripts to your landing page header, body, and footer easy. This is a useful setting if you want to use Facebook tracking pixels for retargeting recent page visitors.

And lastly, depending on which SeedProd plan you use, is the Custom Domain setting. Here, you can assign your landing page to any domain name you own. When people visit your ebook page, it will look like they’re seeing a different website from your existing site.

give your ebook landing page a custom domain

The great thing about using custom domains for your page is it allows you to essentially have multiple microsites all on your existing website without installing WordPress on each domain. You can learn how to point a landing page to a custom domain here.

Click Save to store your settings, then move on to the final step.

Step 8. Publish Your Ebook Landing Page in WordPress

You’re now ready to publish your landing page. Great work! But first, let’s make sure your page is mobile-friendly. If your landing page isn’t mobile responsive and doesn’t adapt to different screen sizes, it won’t look good on mobile devices.

To check your landing page design looks great on mobile, head back to the Design tab and click the Mobile Preview icon at the bottom of your screen.

Preview your ebook landing page on mobile devices

You will now see a version of your ebook landing page design as it would look on mobile. eBook landing page mobile optimization is crucial for user experience since many users browse from mobile devices.

So, if anything doesn’t look right, you can edit your page right there in the mobile preview.

ebook anding page responsive preview

To switch back, click the Desktop Preview icon.

Now that everything looks good, let’s go ahead and publish your landing page.

In the top-right corner of your screen, click the downwards arrow next to the Save button and click Publish.

Publish your book landing page

You will then see a popup telling you that SeedProd published the page successfully.

Your page has been published, see live page

Click the See Live Page button to see how your book landing page looks to visitors.

Here’s an ebook landing page example we made:

eBook landing page example

Congratulations!

Analyzing Your Ebook Landing Page Performance

As you launch your ebook landing page, it’s essential to keep track of its performance. This is where analytics tools come into play. They allow you to measure the success of your landing page and identify areas for improvement.

Google Analytics is a popular choice due to its comprehensive data analysis, and it’s free. However, Google Analytics can be too confusing for beginners. That’s why we recommend MonsterInsights, the best WordPress Google Analytics plugin.

monsterinsights google analytics plugin

MonsterInsights is the easiest way to add Google Analytics to WordPress without code. It’s easy to use and lets you see important data right inside your WordPress dashboard.

For your Ebook landing page, you can easily analyze its performance. Look at key metrics like bounce rate, conversion rate, and time spent on the page. These metrics can give you insights into how engaging your page is and how effectively it’s converting visitors to leads or customers. 

With this data, you can make improvements to your eBook landing page. This might involve changing the content, design, or layout to better engage visitors and encourage conversions.

Ebook Landing Page Best Practices

Creating an effective ebook landing page requires more than just good design; it involves understanding and using some best practices to increase your ebook sales and downloads.

Here are some top tips to ensure your ebook landing page is effective and engaging:

Craft a Compelling Headline & Subheadings

Your headline is the first impression visitors will have. Make it powerful and focused on the value your ebook offers. A compelling headline grabs attention and encourages further reading.

In our guide on landing page headline formulas, we mention how David Ogilvy once said:

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Subheadings are just also just as important. They break up content and make your landing page easier to digest. They guide visitors through the page and should each lead naturally into the next section.

Use High-Quality Images

Images can convey the quality and relevance of your ebook more quickly than words alone. Use high-resolution images of your ebook cover and other relevant graphics to make your page visually appealing.

Similarly, Videos are just as powerful.

Write Clear and Concise Copy

The copy on your landing page should be easy to read and to the point. Highlight the benefits of your ebook and explain clearly what problems it solves or what value it provides. You can even give readers a sneak peek at a relevant book chapter.

When we were building the page for this article, we chose a template with ready-made highlight sections.

Ebook landing page template with pre-made text sections

This allowed us to clearly define the pages’s benefits without building the structure from scratch.

Showcase Social Proof

Incorporate testimonials, reviews, or logos from recognizable businesses that have used your ebook. Social proof builds credibility and trust with your audience, especially if you’re an eCommerce or SaaS business.

We use testimonials on our own landing pages because they show real results to people and create a better overall user experience.

Employ a Strong Call-to-Action

Studies have shown that landing pages with strong calls to action can convert at rates as high as 15%.

When it comes to ebook landing pages specifically, conversion rates can vary depending on the industry, the quality of the ebook, and the overall design of the landing page. However, a good benchmark to aim for is a conversion rate of around 2-5%.

With this in mind, your call-to-action should stand out and encourage an immediate response. Use persuasive language that creates a sense of urgency, like “Download Now” or “Get Instant Access.”

For tips, please see our landing page best practices guide.

Ebook Landing Page FAQs

What are the key elements of an effective ebook landing page?

Key elements include a compelling headline, a brief description of the ebook, a list of benefits or key takeaways, an eye-catching visual (like the eBook cover), a simple form for visitors to fill out, and a clear call-to-action (CTA).

How do I drive traffic to my ebook?

One of the best ways to drive traffic to your ebook is to run a giveaway contest. They’re super-popular and can help generate a buzz around your book in a way that traditional marketing methods can’t. Here’s a step-by-step guide on how to create a contest in WordPress.

How can I promote my ebook landing page?

You can promote your ebook landing page through various channels, such as email marketing, social media marketing, SEO, pay-per-click advertising, and content marketing. You can also link it from relevant pages on your website or blog. Check out these ebook marketing tips for more ideas.

What is a lead magnet, and how is it related to an ebook landing page?

A lead magnet is a free item or service given away for the purpose of gathering contact details. An eBook is a common type of lead magnet. The eBook landing page is where you present this lead magnet and collect visitor information in return for access to the eBook.

How can I measure the success of my ebook landing page?

Success can be measured through various metrics such as the number of page visits, conversion rate (how many visitors fill out the form and download the eBook), the growth of your email list, and the quality of the leads generated.

How can I optimize the conversion rate of my ebook landing page?

You can optimize the conversion rate by A/B testing different elements of your landing page, such as the headline, description, images, form fields, and CTA. Also, ensure that your landing page is mobile-friendly, loads quickly, and provides a smooth user experience.

That’s it!

You now know how to create an ebook landing page in WordPress.

We hope this article has helped you learn how to create a high-converting ebook landing page in WordPress. Try SeedProd today to create a landing page that will help you generate more leads and sales.

You might also find the following tips and tutorials helpful:

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

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author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

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