Do you want to learn how to create an ebook landing page in WordPress?
An ebook landing page is where users land on your website to download your ebook. After downloading the ebook, you’ll have genuine leads from interested website visitors.
This article will show you how to create an ebook landing page in WordPress to help your marketing strategies.
What Is an Ebook Landing Page?
An ebook landing page is a standalone web page designed to promote your ebook download for digital marketing purposes. It differs from a homepage web design by focusing on your offer.
Maybe you want visitors to buy a new book that you’ve written. Or, as a content marketer, or freelancer, you might be offering a free ebook download as a lead magnet to your target audience.
Want users to shop at your eCommerce store? A high-quality ebook of your most popular products will help.
A WordPress lead magnet is a free item (in this case, a free ebook) that you give away to collect visitors’ email addresses. It can be about anything from a case study and ultimate guides to recipes and checklists.
Once visitors enter their email addresses and start downloading your free ebook, they enter your marketing funnel as a lead. From there, you can nurture them and convert them into paying customers using your marketing automation tools.
What Are the Benefits of an Ebook Landing Page?
An ebook download landing page makes it easier to transform website visitors into leads and customers and increase your overall conversion rates.
The messaging on landing pages is devoted to a single goal: getting visitors to convert to leads or customers, thus improving your click-through rates.
They remove page elements that distract people from your primary content marketing goal. Instead, they use elements designed to persuade users to take action, such as:
- Countdown timers to create a sense of urgency
- Attention-grabbing hero image to showcase your book
- Subheadings to highlight the value
- Compelling copy to keep potential leads engaged
- Bullet points to make it easy to skim read
- Reviews and testimonials from real, happy customers
- Social proof to convey your ebooks’ value and popularity
- Videos to explain complicated information quickly
- Call to action buttons (CTA) to spur people to download now
Now that you know what a book landing page is, you’re probably wondering, “how do I create a landing page for my ebook?” Let’s find out how to make one for your WordPress site.
How to Make an Ebook Landing Page on WordPress
The easiest and quickest way for marketers to make a book landing page in WordPress is with a WordPress plugin. There are many plugins on the market designed specifically for ebook website design. You can even find book landing page WordPress themes.
But for building landing pages in WordPress, we’ll be using the SeedProd landing page builder plugin.
SeedProd is the #1 drag-and-drop WordPress landing page builder with coming soon and maintenance mode functionality. The visual page editor makes it easy to create any landing page and view real-time changes without hiring a developer or writing HTML code.
You can also use SeedProd to create custom WordPress themes with its new, powerful theme builder feature.
With a library of responsive landing page templates, getting started is as easy as picking a book landing page design you like and customizing it to suit your needs. Then you can optimize your page with landing page blocks, like optin forms, giveaways, social media profiles, CTA buttons, short forms, and more, to increase conversions.
More importantly, SeedProd won’t slow down your website.
Unlike other drag-and-drop page builders that are bloated and full of features you’ll never use, SeedProd is optimized for speed. It’s bloat-free and only has the parts you need to build high-converting landing pages, resulting in faster page speeds – something search engines like Google use as a ranking factor.
So if you want to make an ebook page in WordPress, here’s how to do it with SeedProd.
- Step 1. Install SeedProd Landing Page Plugin
- Step 2. Create a New Landing Page
- Step 3. Choose an eBook Landing Page Template
- Step 4. Add Content to your eBook Landing Page
- Step 5. Customize your eBook Landing Page
- Step 6. Integrate Your Email Marketing Service
- Step 7. Configure Your Page Settings
- Step 8. Publish Your eBook Landing Page
Step 1. Install SeedProd Landing Page Plugin
After installing and activating the plugin, you’ll see a screen asking you to enter your SeedProd license key. Your key will be sent to the registered email address you used when signing up for the plugin.
Go ahead and enter your key and click the Verify Key button.
Next, scroll down the page and click the Create Your First Page button to create a new landing page and choose a template.
Step 2. Create a New Landing Page
After clicking the button to create a new page, you’ll see the SeedProd landing page dashboard. Along the top of the page are 4 different page modes:
- Coming Soon Mode – Create a coming soon page in WordPress.
- Maintenance Mode – Put WordPress in Maintenance Mode with a maintenance page.
- Login Page – Creare a custom Login Page in WordPress.
- 404 Page – Add a custom 404 error page to your website.
Under that area is a section that lists the landing pages you’ve created with SeedProd.
To create your first page, click the Add New Landing Page button.
Step 3. Choose an eBook Landing Page Template
On the next page is SeedProd’s library of responsive landing page templates.
Using the buttons along the top, you can filter the templates based on the page type. The page types available include:
You’ll find dedicated, responsive ebook landing page templates in the sales section, perfect if you’re selling a book online.
In the Lead Squeeze section are several ebook templates designed for ebook lead magnets.
You can also customize any template and turn it into your book landing page.
For this tutorial, we’ll use the Ebook Sales Page template. Hover your mouse over the template thumbnail and click the tick icon to launch it.
You’ll then see a popup asking you to add a landing page name and URL. Don’t worry; you can change these settings later.
Now click Save and Start Editing the Page to launch your landing page template in the drag-and-drop builder.
Step 4. Add Content to your eBook Landing Page
SeedProd’s visual page editor allows you to add content to your landing page and see the real-time changes. You can do this by dragging a landing page block from the left-side panel and dropping it onto the live preview on the right.
The landing page blocks are divided into 2 sections; Standard and Advanced.
Standard blocks include page elements that control the general layout of your page. This includes images, videos, columns, spacers, buttons, and text blocks.
The Advanced blocks focus more on lead generation and include powerful page elements to grow your email list, leads, and sales. For instance, you can add signup forms to collect email addresses, giveaways to incentivize signups, contact forms with minimal form fields for feedback, and more.
For example, you can easily add star ratings and testimonials to your book landing page to show visitors positive comments from other customers, which will persuade them to buy.
To do this, drag the Star Rating block or the Testimonial block from the left-hand side of your screen and drop it into place on your page.
You can then click the block to adjust the alignment, rating scale, size, etc.
Then in the Advanced tab, you can change the star rating colors and white space.
You can also change your ebook template’s existing content by clicking any block and replacing the content with your work.
For instance, to replace the ebook cover image, click the image block, select the gallery icon in the left-hand panel, and upload your image from either your computer or WordPress media library.
Many of SeedProd’s landing page blocks come with various pre-made block templates. This means you can change the style of each block with a single click.
For example, when you click the Button block and select the Templates tab, you’ll see various pre-made styles. Just click a style to add it to the block automatically.
Keep adding content to your page until you’re happy, and don’t forget to include your company name for added trust and authenticity. You can save your changes by clicking the green Save button in the top-right corner of your screen.
Step 5. Customize your eBook Landing Page
To customize the design and styling of your landing page, it’s just as easy. Click the gear icon in the bottom left corner of your screen to see the global page settings.
You can customize your landing page fonts, colors, background, and CSS globally. This means that any changes you make will affect your entire page.
First, click the Background tab to see the different options for customizing your page background. You can change the background style to a solid color or gradient or upload a background image. It’s also possible to use full-width video backgrounds or slideshows.
To upload a background image, click the Use Your Own Image button and select an image from your computer or WordPress media library.
Now let’s look at how to change your global page fonts.
Click the Fonts tab to pick any font, font size, and weight from the drop-down menus. You can also click the Font Themes button to see various font combinations you can add to your landing page with a single click.
Follow the same steps for the Colors tab. Here you can change your global page colors or click the Color Palettes button to choose from various pre-made landing page color schemes.
When your book landing page looks exactly like you want, click Save.
Step 6. Integrate Your Email Marketing Service
If you want to grow your email list, you’ll need to connect your landing page to your favorite email marketing service. SeedProd makes integrating with email providers, Google Analytics, and Zapier super-easy.
Just click the Connect tab at the top of the builder. Then you’ll see a list of the best email marketing services. Pick your favorite from the list and click Connect New Account to verify your settings.
After, anyone who subscribes to your landing page will automatically be added to your email list.
Step 7. Configure Your Page Settings
The next step is to configure your website’s book landing page settings. Click the Page Settings tab at the top of the builder to see an overview of the different settings you can configure in SeedProd.
In the General section, you can change the name and URL of your book landing page. It’s also possible to enable Isolation Mode, which only loads your page with the vital elements needed to display your page. This will help you to prevent any WordPress theme or plugin conflicts.
The Scripts section makes adding custom scripts to your landing page header, body, and footer easy. This is a useful setting if you want to use Facebook tracking pixels for retargeting recent page visitors.
And lastly, depending on which SeedProd plan you use, is the Custom Domain setting. Here you can assign your landing page to any domain name you own. When people visit your ebook page, it will look like they’re seeing a different website from your existing site.
The great thing about using custom domains for your page is it allows you to essentially have multiple microsites all on your existing website without installing WordPress on each domain. You can learn how to point a landing page to a custom domain here.
Click Save to store your settings, then move on to the final step.
Step 8. Publish Your eBook Landing Page
You’re now ready to publish your landing page. Great work! But first, let’s make sure your page is mobile-friendly. If your landing page isn’t mobile responsive and doesn’t adapt to different screen sizes, it won’t look good on mobile devices.
To check your landing page design looks great on mobile, head back to the Design tab and click the Mobile Preview icon at the bottom of your screen.
You will now see a version of your ebook landing page design as it would look on mobile. If anything doesn’t look right, you can edit your page right there in the mobile preview.
To switch back, click the Desktop Preview icon.
Now that everything looks awesome let’s go ahead and publish your landing page.
In the top-right corner of your screen, click the downwards arrow next to the Save button and click Publish.
You will then see a popup telling you that SeedProd published the page successfully.
Click the See Live Page button to see how your book landing page looks to visitors.
Here’s an ebook landing page example we made:
High-Converting eBook Landing Page Examples
Need a little inspiration? Here are some ebook landing page examples that offer free book downloads to visitors.
Taboola offers a simple ebook download page with a minimal option form and eye-catching graphics. The headline is actionable and focuses on what you’ll discover by downloading the book.
This example from Flywheel doesn’t include an optin form. Instead, users can click a simple CTA button to download the book directly from the landing page.
Band V’s ebook download page is similar with its minimal design. The optin-form uses dropdown menus to save space and make it easier for users to get the free download.
Ebook Landing Page FAQ
Yes! If you have a self-hosted WordPress.org WordPress site, you can sell your eBook to make money. Check out this guide to learn the difference between WordPress.org vs WordPress.com.
You can host your eBook for free with Amazon Kindle Direct Publishing, Barnes and Noble Press, Smashwords, the Apple eBook Store, and many other places. That said, we recommend using a self-hosted WordPress site because it gives you complete control and ownership of your content.
If you want to increase the chances of more people downloading your free eBook, you need to optimize your landing page for conversions. Check out these expert landing page optimization tips for help.
One of the best ways to drive traffic to your ebook is to run a giveaway contest. They’re super-popular and can help generate a buzz around your book in a way that traditional marketing methods can’t. Here’s a step-by-step guide on how to create a contest in WordPress.
There are several ways to promote your ebook, including email marketing, social media marketing, and working with influencers. Check out these eBook marketing tips for more ideas.
WordPress is, without a doubt, the best platform to build a landing page. It’s easy to use, has thousands of handy plugins, and works seamlessly with popular landing page builders like SeedProd. You can also use powerful eCommerce plugins like WooCommerce to manage sales of your ebook in a single place.
You now know how to create an ebook landing page in WordPress.
SeedProd is the best way to make landing pages in WordPress because it has everything your page needs. With the drag-and-drop visual builder, lead-gen page blocks, and beautiful landing page templates, you can make lightning-fast, high-converting pages quickly and easily.
You might also like these landing page best practices for tips on getting started.