Are you looking for product landing page examples for your business website?
Product landing pages are a great way to educate potential customers about your products or services. And with an optimized product landing page design, it’s much easier to build trust and increase conversions.
In this article, we’ll explain what a product landing page is and share some top product page examples to use as inspiration.
What Is a Product Landing Page?
A product landing page is a standalone web page designed to promote or sell products or services. Visitors can find your product page after clicking a paid ad, a link in your email newsletter, a social media post, or even search results.
After landing on your site, your product page’s job is to compel visitors to join your email list as a lead or commit to buying the products or services it promotes.
It’s not just a single product you can promote on this type of page. Product landing pages also work great for selling:
- Digital products like online courses and ebooks
- Physical products from your eCommerce store
- Memberships for your online community or subscription service
In the end, your product landing page should include everything a visitor needs to make a purchase decision.
What Goes on a Product Landing Page?
In general, the more landing pages you have on your website, the greater your conversion rate. In fact, businesses with over 40+ landing pages see 12 times more leads than those with 5 or fewer.
But creating a successful landing page involves more than making lots of pages. For the best results, you should follow these landing page best practices:
- Include a problem-focused headline: Your headline is the first thing users read, so you should grab their attention to keep them reading. Don’t make your headline too vague, or users will bounce away. Instead, focus on the problem your product or service solves.
- Describe the benefits: If your headline captures attention, it’s your body copy’s job to keep users interested and explain why they should choose your products over your competitor’s. Instead of selling your product’s features, explain the benefits and paint a picture of how your goods can solve the user’s problem.
- Use high-quality images and video: Humans respond to visual data 60,000 times faster than text. They also want to see and experience the products they’re considering buying. So use high-quality images and videos to produce an emotional response and make users feel the product experience.
- Include social proof: Research shows that we trust recommendations from strangers almost as much as recommendations from people we know. And you can take advantage of that by adding customer reviews and testimonials to your product landing pages. Doing so helps build trust with skeptical visitors and improves their chances of taking action.
- Add a strong call to action: Once your visitors have all the information they need, make sure it’s as easy as possible for them to buy your product. So add compelling call to action (CTA) buttons at multiple points on your page. You can add buttons to the top of the page, the middle, and the end, to target users at different stages in their buying decision. Your button can even be a free trial.
Best Product Landing Page Examples
Now that you know some of the best practices for creating product pages, let’s look at some excellent product landing page examples from genuine brands online.
- 1. Apple Airpods Max
- 2. Cowboy 4
- 3. Maserati MC20: Luxury Product Landing Page
- 4. Oura Ring
- 5. Bellroy Wallet
- 6. Absurd Design: Product Landing Page
- 7. Astraflow: Product Service Landing Page
- 8. Square Hardware Reader
- 9. Orangina: Physical Product Landing Page
- 10. Flowkit: SaaS Product Landing Page
- 11. Mailbrew: Email Product Landing Page Example
If you need product landing page inspiration, you can’t go wrong with Apple. And its Airpods Max landing page is an excellent lesson in product page design.
Upon landing on the page, you’re hit with a full-width image of the product, allowing you to get up close and personal. Then right after is a compelling headline describing how Airpods Max can give you the perfect listening experience.
Already, that’s 2 best practices ticked off the list: high-quality images and a problem-focused headline. The page then continues with benefit-driven descriptions, supported by pixel-perfect product photos.
Since the page has plenty of white space and a neutral color scheme, the CTA buttons to buy now instantly pop out of the screen. Additionally, the price comparison table is another great way to improve user experience by helping shoppers make the best choice for their needs.
2. Cowboy 4
Cowboy offers a similar experience to Apple for its Cowboy 4 product landing page. Again, users get a complete visual experience of the product with full-width images, videos, and product photos.
The landing page copy is friendly, simple and explains how this electric bike can transform your riding experience. And phrases like “break free,” “newfound freedom,” and “fear less” all evoke an emotional response from visitors.
One feature we particularly like is the accordion. That area expands and collapses to show product specifications and features for users who need more information. Then there’s the comparison table which helps shoppers find the perfect product.
3. Maserati MC20: Luxury Product Landing Page
Next is a product landing page example for Maserati’s MC20. This page exudes class and sophistication, something shoppers will expect from such a luxury product.
With clever animations and videos, Maserati has turned their page into a wholly visual experience, helping shoppers experience the car from the comfort of their homes. It also supports its imagery with language like “beating heart,” “lightning fast,” and “hot-blooded,” creating an emotional response in visitors.
The only CTA on the page is inviting users to “Create Your MC20”. However, the button scrolls with the user, providing multiple chances to convert.
4. Oura Ring
Here’s a stunning product landing page example from Oura Ring, a health monitoring and activity tracking ring.
This page has clear sections that guide visitors seamlessly down the page. And each section explains different benefits and product features.
Multiple product photos help users get an idea of how the products work. While the “Meet the Community” section acts as robust social proof with product reviews and stories from people who use the product.
Lastly, the page closes with a CTA inviting users to claim their offer. That approach is a great way to convince people to buy now for fear of missing out.
This product landing page example from Bellroy features an interactive experience for visitors shopping for a new wallet. The image slider expertly demonstrates its wallet size compared to a typical wallet, giving users an accurate idea of what they can expect.
That information is then supported with a product demo video that helps get potential customers engaged. With so much information available, shoppers can use the product grid to see more details about the wallet they like best.
And if they’re still on the fence, the testimonials help to ease any hesitations.
6. Absurd Design: Product Landing Page
Next is a product landing page example from Absurd Design, which offers free surrealist illustrations and vector art. The page has a monochrome color scheme and includes examples of its illustrations to give users an idea of what to expect.
Moreover, the landing page copy is quirky, evoking the brand’s fun persona. Users can then preview different design packs, and if there’s any hesitation, they can see the designs in action on the websites of people who already use them.
The whole landing page journey leads users to a pricing table where they can instantly download a range of illustrations or sign up for membership.
7. Astraflow: Product Service Landing Page
Another minimalist product landing page example is this design from Astraflow. The company offers branding and logo design, and its headline perfectly reflects its services.
Throughout the page, Astraflow uses clever copy to keep users reading. And at multiple points, you’ll see beautiful graphics that highlight their talents.
The pricing table is a great way to help users pick the plan that suits them best. And right under the table is a FAQ section that can address any concerns before shoppers commit.
Even though this page’s design is simple, it still packs a powerful punch in all the right places.
Payment processor Square offers another professional product landing page for its mobile credit card reader. Right away, the page draws you in with a bold headline and a CTA button to get a free reader.
But if you’re not ready to commit, you can continue down the page to see how the reader works and all its benefits. Some of the tactics that Square use include:
- Short, actionable sentences
- Easy to skim bullet lists
- Lifestyle product photos
- Trust badges for mobile apps
- Multiple CTA buttons
And at the bottom of the page is one more CTA encouraging users to sign up for free.
9. Orangina: Physical Product Landing Page
This fun and vibrant product landing page example from Orangina does a great job of representing the brand’s personality. Each section of the page includes a short animation every time you move the cursor over it, generating interest.
We love how the headlines use active words like “shake the pulp” and “stay cool” because they help users imagine using the product in the real world.
Moreover, each CTA button leads to an equally vibrant page explaining what you can expect from each bottle of juice.
10. Flowkit: SaaS Product Landing Page
What do you imagine when you think of the word “flow”? Chances are it’s something like this landing page example. Taking its name literally, Flowkit’s product landing page demonstrates flow in all the right ways.
As visitors learn more about this flowchart tool, they also flow down the page. From a product demo video to a step-by-step guide, each scroll guides visitors to the CTA.
Flowkit also expertly uses social proof to build trust. They do that by including logos from popular brands who use their product and testimonials from real users.
In the end, this product page has everything needed to perfect Flowkit’s lead generation efforts.
11. Mailbrew: Email Product Landing Page Example
Looking for a product landing page example that’s a little different? This design from Mailbrew is small but mighty by design.
Mailbrew is a product that delivers a personal email digest from your favorite blogs, social media platforms, calendar events, and more. And to sign up for the service, all visitors need to do is enter their email address.
Even though this design isn’t as long and detailed as other examples on this list, it still covers all the best landing page practices.
For example, the page includes:
- Live preview of how email digests look
- Compelling headline to grab attention
- Animated and benefit-driven subheadings
- Multiple ways to sign up
- Simple form fields
- Popup with customer testimonials
- Strong CTA
It shows that sometimes, even the most straightforward solution can generate significant results for your business.
How Do You Create a Landing Page for a Product?
After looking at the examples above, you probably want to know how to create a product landing page. The good news is, if you’re a WordPress website owner, you can make product landing pages easily without spending thousands on a developer.
Step in SeedProd!
With hundreds of responsive landing page templates, getting started is easy. And with the live visual editor, you can customize your page in real-time and see the results right away.
SeedProd comes with everything you need to build high-converting landing pages in WordPress, including:
- Optin forms to collect email addresses
- CTA buttons with many different styles
- Blocks for testimonials and reviews
- Easy pricing tables
- WooCommerce support
- Built-in coming soon and maintenance mode
- Integration with popular email marketing services
- Powerful access controls
- Compatibility with any WordPress theme
- And much more.
Check out this guide to learn how to create a landing page in WordPress with SeedProd.
Or if you want to dive right in…