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11 Best Product Landing Page Examples to Steal Now

11 Best Product Landing Page Examples to Steal Now 

Written By: author image Stacey Corrin
author image Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the co-founder of SeedProd. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Are you looking for product landing page examples for your business website?

I’ve designed several product landing pages in the past, and I know that with a great design, they’re ideal for educating people about your products or services. With an optimized product landing page design, it’s much easier to build trust and increase conversions.

In this article, I’ll explain what a product landing page is and share some top product landing page examples to use as inspiration.

Table of Contents

What Is a Product Landing Page?

A product landing page is a standalone web page designed to promote or sell your products or services. Visitors can find your product page after clicking a paid ad, a link in your email newsletter, a social media post, or even search results.

After landing on your site, your product page’s job is to compel visitors to join your email list as a lead or commit to buying the products or services it promotes.

It’s not just a single product you can promote on this type of page. Product landing pages also work great for selling:

  • Digital products like online courses and ebooks
  • Physical products from your eCommerce store
  • Memberships for your online community or subscription service

In the end, your product landing page should include everything a visitor needs to make a purchase decision.

What Goes on a Product Landing Page?

In general, the more landing pages you have on your website, the greater your conversion rate. In fact, businesses with over 40+ landing pages see 7 times more leads than those with 5 or fewer.

However, creating a successful landing page involves more than making lots of pages. For the best results, you should follow these landing page best practices:

  • Include a problem-focused headline: Your headline is the first thing users read, so you should grab their attention to keep them reading. Don’t make your headline too vague, or users will bounce away. Instead, focus on the problem your product or service solves.
  • Describe the benefits: If your headline captures attention, it’s your body copy’s job to keep users interested and explain why they should choose your products over your competitor’s. Instead of selling your product’s features, explain the benefits and paint a picture of how your goods can solve the user’s problem.
  • Use high-quality images and video: Humans respond to visual data 60,000 times faster than text. They also want to see and experience the products they’re considering buying. So, use high-quality images and videos to produce an emotional response and make users feel the product experience.
  • Include social proof: Research shows that we trust recommendations from strangers almost as much as recommendations from people we know. And you can take advantage of that by adding customer reviews and testimonials to your product landing pages. Doing so helps build trust with skeptical visitors and improves their chances of taking action.
  • Add a strong call to action: Once your visitors have all the information they need, make sure it’s as easy as possible for them to buy your product. So, add a compelling call to action (CTA) button at multiple points on your page. You can add buttons to the top of the page, the middle, and the end to target users at different stages in their buying decisions. Your button can even be a free trial.

What Are the Best Product Landing Page Examples?

Now that you know some of the best practices for creating product pages, let’s look at some excellent product landing page examples from genuine brands online.

1. Apple Airpods Max: Clean Product Landing Page Example

Industry – eCommerce: Technology

If you need product landing page inspiration, you can’t go wrong with Apple. And its AirPods Max landing page is an excellent lesson in product page design.

apple product landing page examples

Upon landing on the page, you’re hit with a full-width image of the product, allowing you to get up close and personal. Then, right after is a compelling headline describing how Airpods Max can give you the perfect listening experience.

Already, that’s 2 best practices ticked off my list: high-quality images and a problem-focused headline. The page then continues with benefit-driven descriptions supported by pixel-perfect product photos.

Since the page has plenty of white space and a neutral color scheme, the CTA buttons to buy now instantly pop out of the screen. Additionally, the price comparison table is another great way to improve user experience by helping shoppers make the best choice for their needs.

Why This Product Landing Page Works:

  • Stunning visuals: High-quality images with lifestyle shots subtly showcase features.
  • Compelling message: Benefit-driven headlines with emotional language create desire.
  • User journey: Clear CTAs, easy customization, and social proof build trust.
  • Apple brand: Trust, seamless integration, familiarity with AirPods.

Personal Thoughts: I love the sleek design and the focus on the product’s features. The landing page is clear and concise, and it uses high-quality visuals to showcase the product.

2. Cowboy 4 Product Landing Page Example

Industry – eCommerce: Travel & Fitness

Cowboy offers a similar experience to Apple for its Cowboy 4 product landing page. Again, users get a complete visual experience of the product with full-width images, videos, and product photos.

Cowboy 4 product landing page examples

The landing page copy is friendly, simple and explains how this electric bike can transform your riding experience. And phrases like “break free,” “newfound freedom,” and “fear less” all evoke an emotional response from visitors.

One feature we particularly like is the accordion. That area expands and collapses to show product specifications and features for users who need more information. Then, there’s the comparison table, which helps shoppers find the perfect product.

Why This Product Landing Page Works:

  • Clean & focused: Streamlined design highlights the bike with minimal distractions.
  • Storytelling through video: Hero video showcases features in action, creating an emotional connection.
  • Benefit-driven copy: Short, clear headlines emphasizing key features like connectedness and performance.
  • Interactive elements: Hover effects and 360° view engage users and explore details.
  • Social proof: Customer testimonials and media mentions build trust.
  • Clear purchase path: Prominent “Buy Now” button and financing options readily available.

Personal Thoughts: I’m impressed by the use of lifestyle imagery and the focus on the benefits of the product. The landing page is well-designed and easy to navigate.

3. Maserati MC20: Luxury Product Landing Page Example

Industry – eCommerce: Automotive

Next is a product landing page example for Maserati’s MC20. This page exudes class and sophistication, something shoppers will expect from such a luxury product.

Maserati product landing page examples

With clever animations and videos, Maserati has turned their page into a wholly visual experience, helping shoppers experience the car from the comfort of their homes. It also supports its imagery with language like “beating heart,” “lightning fast,” and “hot-blooded,” creating an emotional response in visitors.

The only CTA on the page is inviting users to “Create Your MC20”. However, the button scrolls with the user, providing multiple chances to convert.

Why This Product Landing Page Works:

  • Dramatic visuals: The hero image and video showcase power and elegance.
  • Sensory language: Words like “audacious” and “exhilarating” evoke emotion and desire.
  • Performance focus: Technical specs are clear, emphasizing power and handling.
  • Dual personality: Highlights both coupe and spyder versions, catering to different needs.
  • Luxury experience: High-quality materials and craftsmanship are emphasized throughout.
  • Clear CTAs: “Request a Quote” and “Build Your MC20” guide users toward purchase.

Personal Thoughts: I find the emotional appeal of this page and the use of high-quality visuals truly stunning. It’s sure to capture the attention of potential customers.

4. Oura Ring Product Landing Page Example

Industry – eCommerce: Gifts & Accessories

Here’s a stunning product landing page example from Oura Ring, a health monitoring and activity tracking ring.

Oura product landing page examples

This page has clear sections that guide visitors seamlessly down the page. And each section explains different benefits and product features.

Multiple product photos help users get an idea of how the products work. While the “Meet the Community” section acts as robust social proof with product reviews and stories from people who use the product.

Lastly, the page closes with a CTA inviting users to claim their offer. That approach is a great way to convince people to buy now for fear of missing out.

Why This Product Page Works:

  • Clean & discrete: Focuses on the ring itself, with its sleek and comfortable design.
  • Data-driven approach: Highlights biometrics tracked and actionable insights provided.
  • Holistic health focus: Appeals to users seeking overall well-being, not just fitness.
  • User testimonials: Real people showcase the ring’s impact on their lives, building trust.
  • Scientific backing: Mentions research partnerships, adding credibility to claims.
  • Multiple CTAs: “Shop Now,” “Learn More,” and quizzes personalize user journey.

Personal Thoughts: The focus on the data and insights that Oura Ring provides is something I value. Couple that with its great design, I’m much more likely to trust this page.

5. Bellroy Wallet Product Landing Page Example

Industry – eCommerce: Gifts & Accessories

This product landing page example from Bellroy features an interactive experience for visitors shopping for a new wallet. The image slider expertly demonstrates its wallet size compared to a typical wallet, giving users an accurate idea of what they can expect.

Bellroy product landing page examples

That information is then supported with a product demo video that helps get potential customers engaged. With so much information available, shoppers can use the product grid to see more details about the wallet they like best.

And if they’re still on the fence, the testimonials help to ease any hesitations.

Why This Product Landing Page Works:

  • Problem-Oriented: Directly addresses the pain point of bulky wallets with clear messaging.
  • Visual Appeal: High-quality product images showcase minimalism and elegance.
  • Variety & Choice: Diverse wallet options cater to different needs and preferences.
  • Focus on Benefits: Short, bullet-pointed features highlight functionality and advantages.
  • Social Proof: Customer testimonials and media mentions build trust and credibility.
  • Seamless Journey: Clear CTAs (“Shop Now”, “Learn More”) guide users towards purchase.

Personal Thoughts: The simple and functional design of the Bellroy Wallet landing page is exactly what I look for in a design (and wallet). The landing page is clear and concise, and it uses high-quality visuals to put the product at center stage.

6. Absurd Design Product Landing Page Example

Industry – SaaS: Design

Next is a product landing page example from Absurd Design, which offers free surrealist illustrations and vector art. The page has a monochrome color scheme and includes examples of its illustrations to give users an idea of what to expect.

Absurd Design product landing page examples

Moreover, the landing page copy is quirky, evoking the brand’s fun persona. Users can then preview different design packs, and if there’s any hesitation, they can see the designs in action on the websites of people who already use them.

The whole landing page journey leads users to a pricing table where they can instantly download a range of illustrations or sign up for membership.

Why This Product Page Works:

  • Unique & eye-catching hero image: Grabs attention and reflects brand identity.
  • Clear value proposition: “Free surreal illustrations & vector art.”
  • Simple navigation: Easy to find desired content (illustrations, downloads, stories).
  • Compelling testimonials: Credibility built through positive user experiences.
  • Engaging “Chapter” section: New illustrations with diverse styles and interpretations.
  • Downloadable illustrations: Clear CTA and value proposition (“Free for personal & commercial use”).
  • Minimalist design: Focuses on visuals and avoids distractions.
  • Mobile-friendly design: Accessible to users on all devices.

Personal Thoughts: The creative and attention-grabbing design of the Absurd Design landing page is something I absolutely love. It’s quirky, matches the brand personality, and leaves a lasting impression on visitors.

7. Square Hardware Reader Product Landing Page Example

Industry – SaaS & eCommerce: Finance

Payment processor Square offers another professional product landing page for its mobile credit card reader. Right away, the page draws you in with a bold headline and a CTA button to get a free reader.

square product landing page examples

But if you’re not ready to commit, you can continue down the page to see how the reader works and all its benefits. Some of the tactics that Square use include:

  • Short, actionable sentences
  • Easy to skim bullet lists
  • Lifestyle product photos
  • Trust badges for mobile apps
  • Multiple CTA buttons

And at the bottom of the page is one more CTA encouraging users to sign up for free.

Why This Product Page Works:

  • Clear Value Proposition: Headlines quickly convey benefits (free, mobile payments).
  • Scannable Content: Bullet points and short paragraphs for easy reading.
  • Benefit-Driven Calls to Action: Motivate users to “Get started for free” or “Learn more.”
  • Social Proof: Testimonials and logos build trust.
  • Free Trial: Reduces risk and encourages product testing.

Personal Thoughts: The focus on the benefits is exactly what I would want to see on a landing page. The whole page is clear and concise, with well-placed visuals that highlight the product.

8. Orangina: Physical Product Landing Page Example

Industry – eCommerce: Food & Drinks

This fun and vibrant product landing page example from Orangina does a great job of representing the brand’s personality. Each section of the page includes a short animation every time you move the cursor over it, generating interest.

orangina product landing page examples

We love how the headlines use active words like “shake the pulp” and “stay cool” because they help users imagine using the product in the real world.

Moreover, each CTA button leads to an equally vibrant page explaining what you can expect from each bottle of juice.

Why This Product Landing Page Works:

  • Simple, Vibrant Design: Clean layout with large, refreshing, citrusy visuals.
  • Focus on Natural Ingredients: Headlines emphasize “original” and “most natural.”
  • Emotional Storytelling: Brand story evokes nostalgia and positive memories.
  • Product Variety Showcase: Clear presentation of different flavors and formats.
  • Awards & Recognition: Logos and accolades build trust and quality perception.
  • Social Media Integration: Connects users with brand community and user-generated content.
  • Easy Navigation: Smooth access to product details and purchase options.

Personal Thoughts: The use of humor and the focus on the refreshing taste of Orangina is delightful. The landing page is sure to put a smile on visitors’ faces. It definitely did on mine.

9. Flowkit: SaaS Product Landing Page Example

Industry – SaaS: Design

What do you imagine when you think of the word “flow”? Chances are it’s something like this landing page example. Taking its name literally, Flowkit’s product landing page demonstrates flow in all the right ways.

flowkit product landing page examples

As visitors learn more about this flowchart tool, they also flow down the page. From a product demo video to a step-by-step guide, each scroll guides visitors to the CTA.

Flowkit also expertly uses social proof to build trust. They do that by including logos from popular brands who use their product and testimonials from real users.

In the end, this product page has everything needed to perfect Flowkit’s lead generation efforts.

Why This Landing Page Works:

  • Strong Value Proposition: Headline “Design user flows at the speed of thought” immediately speaks to user needs.
  • Targeted Messaging: Subheading clarifies benefits for Figma users specifically.
  • Interactive Demo: Live demo showcases product functionality directly on the page.
  • Social Proof: Logos of well-known companies using Flowkit build trust.
  • Benefit-Driven Features: Features emphasize speed, automation, and ease of use.
  • Clear Pricing: Pricing is presented upfront, with a free trial option reducing risk.
  • Strong Calls to Action: Prominent CTAs like “Get started for free” encourage action.
  • Targeted Content: Blog posts and case studies address specific user pain points.

Personal Thoughts: I really like how Flowkit sticks to a minimal design, putting the focus on their product. The entire design perfectly encapsulates the concept of “flow”.

10. Mailbrew: Email Product Landing Page Example

Industry – SaaS: Marketing

Looking for a product landing page example that’s a little different? This design from Mailbrew is small but mighty by design.

mailbrew product landing page examples

Mailbrew is a product that delivers a personal email digest from your favorite blogs, social media platforms, calendar events, and more. To sign up for the service, all visitors need to do is enter their email address.

Even though this design isn’t as long and detailed as other examples on this list, it still covers all the best landing page practices.

Why This Product Landing Page Works:

  • Pain Point Focused: Instantly resonates with “Reclaim your time and attention,” addressing information overload.
  • Simple Value Proposition: Clear headline “Your personal email digest” explains the core benefit.
  • Hero Illustration: Compelling visual metaphor depicts control over information flow.
  • Social Proof: Prominent testimonials with faces and logos build trust.
  • Actionable Features: Bullet points highlight key functionalities like bundling newsletters and RSS feeds.
  • Contrasting CTAs: Clear options for both browsing features and starting a free trial.
  • Clear Differentiation: Explains distinct advantages over traditional email and RSS readers.
  • Focus on Benefits: Throughout the page, emphasizes time-saving and focus improvement.

Personal Thoughts: What I love most about this page is its simplicity. Even though it doesn’t have any bells and whistles, it does exactly what it needs to do: engage and convert visitors.

How Do You Create a Landing Page for a Product?

You’ve seen some excellent product landing page examples, but how do you make one?

If you’re a WordPress website owner, you can make product landing pages easily with SeedProd without spending thousands on a developer.

SeedProd best WordPress Page Builder

SeedProd is the best WordPress page builder with drag-and-drop functionality. It lets you create any page type in WordPress without writing any code.

With hundreds of responsive landing page templates and product landing page templates, getting started is easy. And with the live visual editor, you can customize your page in real-time and see the results right away.

SeedProd comes with everything you need to build high-converting landing pages in WordPress, including:

  • Optin forms to collect email addresses
  • CTA buttons with many different styles
  • Blocks for testimonials and reviews
  • Easy pricing tables
  • WooCommerce support
  • Built-in coming soon and maintenance mode
  • Integration with popular email marketing services
  • Powerful access controls
  • Compatibility with any WordPress theme
  • And much more.

Check out this guide to learn how to create a landing page in WordPress with SeedProd.

Or if you want to dive right in…

Product Landing Page FAQs

What types of products can I sell?

You can sell any type of product on a product landing page. For example:

  • Digital Products: Ebooks, online courses, templates, and workshops.
  • SaaS Products: Information management tools, WordPress plugins, and project management tools.
  • Membership Sites: Teaching courses, social media networks, and professional forums.
  • Physical Products: eCommerce products, different variations of a single product.

What is the difference between a showcase page and a product page?

Product pages help businesses connect visitors to the right products and generate leads and sales. Showcase pages come in the middle of the funnel and educate users about the products and their benefits.

Which part of the product page you should optimize?

You should optimize your product page title tags, meta descriptions, image alt text, and landing page copy to increase organic search traffic. It’s also important to optimize image sizes to reduce page loading speeds.

I hope this guide helped you find some inspiring product landing page examples. For even more inspiration, check out the following landing page example showcases:

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTubeX (formerly Twitter), and Facebook for more helpful content to grow your business.

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTubeX (formerly Twitter), and Facebook for more helpful content to grow your business.

author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

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