15 Best 404 Page Examples to Reclaim Lost Visitors

Did you know that a great 404 page has the ability to increase your site conversions and boost revenue?

While it might sound like a pretty wild claim, a properly optimized 404 page has the power to transform lost site visitors into loyal, returning customers.

In this article, we’ll explore the best 404 page examples we’ve discovered and why they work so well. We’ll also throw in some professionally designed 404 page templates that are perfect for getting a head start in creating one for your website.

Before we start, let’s look at why having a 404 landing page matters for your business.

What is a 404 Error Page and Why Do You Need One?

You might already know that over time some website links go bad. It might be due to moving product pages around, deleting poor content, changing your web design, or even changing your website’s permalink structure.

But here’s the thing…

Those deleted or moved pages will often appear in search engines or social media on their old URLs. So when someone clicks to visit them, they’ll see a 404 error page. This can also happen if they miss-type a URL or click on a broken or dead link.

With that in mind, take a good, hard look at your current 404 page. Does it accurately reflect your brand?

If it doesn’t you could be losing visitors and potential customers.

For instance, if your 404 page looks like this…

…it’ll put people off and they might never come back.

Yet, if you take the time to optimize your 404 page with eye-catching imagery, excellent copy, and helpful information and links, you can reduce your bounce rate and increase your website conversions.

Now that you know what a 404 error page is and why it matters for your website let’s look at some excellent 404 page examples to inspire and help you create your custom 404 page.

11 Best 404 Page Examples from Real Brands

The following 404 error pages are taken from real brands online. We’ll explain why that particular 404 page design works and offer some tips for how to do it yourself.

1. Lego – Friendly 404 Page

Lego’s 404 page is a great example of using humor and good branding to engage website visitors.

Users are faced with a recognizable character, Emmet, who is sorry for not finding the page you’re looking for. He then tells you not to worry, reassuring you that everything is still awesome, which is an excellent movie reference and a nod to the lego movie song.

By that point, with the song buzzing through your head, he invites you to start shopping with a clear call-to-action (CTA) button.

The whole concept works because it’s friendly, recognizable, and completely on-brand.

To create a similar 404 page, start by removing any technical language and replace it with something more human. Use words like don’t worry, oops, and sorry to reassure users the error page isn’t their fault.

You can also use imagery related to your brand, so users know they’re almost in the right place. Then, with a CTA button, you can help them find what they’re looking for and keep them on your website longer. Including a search box is another great way to improve user experience.

2. Slack – Scrolling 404 Page

This 404 page from Slack offers a more interactive user experience than some of the other examples in this article.

Upon landing on the page, you enter a magical landscape complete with trees, flowers, and even a rainbow off in the distance. Butterflies flit across the sky, and you can even see the odd piglet and chicken wandering around.

Even better, the entire page scrolls horizontally as you move your mouse cursor, revealing more lush scenes to enjoy.

You can be forgiven for thinking that reality glitched out for a moment, something Slack seems to think too, as you can see from their messaging.

The error message makes no mention of a 404 error. Instead, they use words and phrases that are easy for anyone to understand. It also suggests what you should do next, either go back or look in the help center for a solution.

By giving users a choice, they keep them around on their website for longer instead of closing the tab.

3. Mantra Labs – 404 Page with Redirection

The 404 page from Mantra Labs is a clever example of taking the decision out of the user’s hands.

On reaching the page, you see a simple illustration of an astronaut floating in space with the headline of “Oops! You ran out of oxygen.” The astronaut is placed over the ‘0’ in 404 and is slowly sucked into it, much like falling into a black hole or floating out into space.

You then see a countdown timer, ticking down until they take you “back home,” which redirects you to the website’s homepage. If you blink, you might miss the 404 page entirely.

The great thing about this example is there’s no time to think. In just 10 seconds, you’re redirected to the homepage where you can look for the content you need, which is hardly enough time to decide to leave.

4. 20th Century Studios – 404 Page with Movie Ideas

Another great example of 404 page branding done right is this one from 20th Century Studios. If you visit a broken link or removed article on their website, you’ll see a pithy message and a still from one of their cult movies.

Further down the page, they suggest several movies from their collection where you can click to learn more and buy a copy.

This is a fantastic way to keep users engaged on the website, with a natural progression to becoming qualified leads.

You can use a similar approach for your site by suggesting popular articles, products, and more.

5. Figma – Interactive 404 Page

We love Figmas’ 404 page design for its simplicity. The page is pretty straight to the point, minimal, and has no extra bells and whistles.

Unless, of course, you consider the fact that you can manipulate and play with the anchor points on the 404 text.

While at first, this might seem pointless, it’s actually pretty clever. This little design game perfectly encapsulates Figmas’ branding as a design tool. You get an instant idea of what you can do with it, which encourages you to find out more.

Getting more info isn’t hard, either. Figmas’ 404 page includes a navigation menu and helpful links to find what they need easily.

6. Behance – 404 with Project Suggestions

Behance provides another 404 page example that helps users find the right information.

The page has a simple headline of “Oops! We can’t find that page.” with a subheading suggesting visitors check out their curated project galleries.

Under the headline, you can click various project categories to head to the right page. Then you have the option to browse several featured projects for inspiration.

With this page, users aren’t left hanging around. They didn’t land on the page they were looking for, but with so many suggestions on offer, they might find something similar or better.

7. eBay – 404 Page with Trending Deals

eBay is a popular eCommerce website that leverages their 404 page to showcase the hottest products.

On visiting the page, you see a fun image and quirky headline saying they “looked everywhere” for your desired page, which helps users relate to the situation. It then links to their homepage with an eye-catching button.

After, they go on to suggest looking on their help pages if you still need help. Alternatively, you can go straight to browsing their trending deals, which most users are probably looking for anyway.

By organizing their 404 page in this way, they offer plenty of opportunities for people to keep using their website without being too pushy.

8. 9gag – Call-to-Action 404 Page

Knowing your audience is crucial for converting them into paying customers. If you don’t know what they like, you can’t offer the content, products, and services they crave the most.

In this 404 page example, 9gag demonstrates that they know their audience well.

Their 404 landing page features a popular meme which the majority of their users will be familiar with. This leaves little doubt that you’re in the right place, even if it’s not the page you were looking for.

What follows is a simple message and a CTA to download their app, an instant solution for getting more business leads.

9. IMDB – On-brand 404 Page

Most people know that IMDB is the go-to website for movie news and suggestions. So it’s no surprise that their 404 page is film-focused.

On entering, users are entertained with a customized quote from a popular film. In the above example, it’s a well-known quote from Gandalf in The Lord of Rings.

The film title beneath the 404 message is linked to its respective page, giving people the chance to learn more. Alternatively, you can navigate to the homepage to continue browsing. Either way, the users remain on the website.

10. Ueno – Creative 404 Page

Another way to use your 404 page is to showcase your brands’ creativity. That’s what Ueno, a full-service agency, did with this 404 page example.

You can’t see the full effect in the screenshot above.

The image is an animation of a hotdog running through strange and surreal scenery. What’s more, each time you refresh the page, you’ll see a different message humorously explaining the situation.

This 404 page demonstrates the full range of the agency’s creativity, which is perfect for potential clients. Plus, getting back to the homepage is easy with a well-placed “go back” link.

11. CloudSigma – Funny 404 Page

Cloud hosting isn’t necessarily a fun topic to showcase, even if it’s an incredibly useful service for many website owners. That’s why we love this 404 page design from CloudSigma.

Their tongue-in-cheek messaging gives visitors a peek behind the scenes of life as a developer. Yet, the humor is light-hearted enough not to cause any offense.

The entire page creates an engaging and friendly impression making you want to click through to the homepage to learn more.

Hopefully, the 404 page examples above provide enough inspiration for you to go ahead and make one for your website.

12. Brett Terpstra Simple 404 Page Design

If your 404 page isn’t well designed, it could signal a dead end for visitors and offer them nowhere else to go. This can result in losing a ton of potential customers.

Instead, you can do something similar to this 404 page from Brett Terpstra. He immediately recognizes that something went wrong, and instead of leaving it at that, he offers suggestions for what you might be looking for.

While the page isn’t flashy, it’s super-useful.

You can create something similar by looking at your website analytics to find which articles people search for most.

13. Marvel Animated 404 Design Example

Marvel’s 404 pages come in all shapes and sizes. In fact, they have many error pages themed around different characters in their universe.

In this example, they’ve animated their 404 page with reference to Iron Man that many fans will relate to.

The movement of the animation draws your eye to the instructions which encourage visitors to either hit the back button or use their search function to find what they’re looking for.

14. Broken Egg 404 Page

The broken egg 404 page from SeedProd is a straight-forward design with an easy, customizable message. It includes an area for your site logo, a navigation menu, and a CTA directing users back to your homepage.

The background image is an excellent demonstration of something being broken, while the men links make for easy navigation to other areas of the website.

15. eCommerce 404 Page with Product Suggestions

eCommerce websites will find this 404 page incredibly useful. It has simple messaging declaring something went wrong but also includes product suggestions to keep users browsing.

When it comes to building your custom 404 page, there are several options.

Many WordPress themes include ready-made 404 page designs as part of the theme package, so you could see if the theme you currently use has that functionality.

You could also hire a developer to design and code a 404 page; however, this could become expensive.

Alternatively, you can create a 404 page using a landing page builder like SeedProd.

SeedProd is the best drag and drop landing page builder for WordPress. It makes it super-easy to create any landing page and provides an easy drag and drop builder for creating pages without needing to code.

It also comes with a wide variety of landing page templates you can customize in the visual builder. Plus, the plugin is bloat-free, with minimal code, so that it won’t slow down your website.

With SeedProd’s landing page builder and 404 page templates, building a 404 page that drives leads and improves your conversion rates is super-easy.

So what are you waiting for?

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