Are you looking for social media lead generation strategies to grow your business?
Creating a social media content strategy is a powerful way to acquire fresh sales leads and potential customers. But it’s also one of the hardest digital marketing challenges.
So in this article, we’ll share our favorite social media lead generation strategies to generate high-quality leads and sales from your target audience.
What Is Social Media Lead Generation?
Lead generation is the process of finding and encouraging your target audience to take an interest in your products or services. And a lead refers to the information you use to identify that individual, such as an email address.
In the same vein, social media lead generation is the practice of collecting leads from social networks. Generating social media leads is helpful for your marketing strategy because it allows you to find social media audiences interested in your business.
For example, a Facebook lead is a social media user who takes an interest in your brand after seeing valuable content on your Facebook page or a Facebook retargeting ad.
You can then use that information to target users with relevant content and offers and ultimately convert them into paying customers.
Put simply, lead generation helps you position your business as a valuable resource to potential customers. And social media broadens your lead generation efforts by raising brand awareness, improving engagement, and sending traffic to your website.
Social Media Lead Generation vs Lead Nurturing vs Lead Converting
When we talk about lead gen through social media, there are a few crucial aspects to consider. Here’s a breakdown of what these lead gen forms are:
- Social Media Lead Generation – This refers to how businesses on social media acquire new leads, whether it’s b2b leads or b2c. For example, getting leads into your sales funnel through content marketing, discount codes, paid ads, etc.
- Social Media Lead Nurturing – Nurturing is about building relationships with your target audience, even if they’re not looking to buy a product or service. It could be that they have signed up for your email newsletter but are not ready to buy yet.
- Social Media Lead Conversion – This is the last stage and involves converting prospects into making a final buying decision.
It’s essential to pay attention to each aspect of the lead generation process to get the best results for your business.
How to Use Social Media Marketing for Lead Generation
Now that you know what social media lead generation is let’s look at how to get those leads from social media.
- 1. Create High Converting Social Media Landing Pages
- 2. Launch Enticing Lead Magnet Offers
- 3. Run Referral Campaigns with Incentives
- 4. Share Reviews and Testimonials on Social Media
- 5. Run Social Media Ads with Exciting Offers
- 6. Host Live Virtual Event and Webinars
- 7. Use Video Marketing To Increase Engagement
- 8. Find On-Brand Conversations with Social Listening
- 9. Work with Social Media Influencers
- Bonus: Measure and Refine Your Strategy with Analytics
1. Create High Converting Social Media Landing Pages
One of the best things you can do for any marketing campaign is to create highly targeted landing pages. That’s because landing pages have only 1 job to do, and that is to generate leads.
They do that by removing unnecessary distractions and educating and persuading users to take action, resulting in qualified leads and higher conversion rates.
Besides, using landing pages for social media lead generation is relatively easy.
For example, you can send social media ad traffic to a dedicated landing page designed to get users to buy a specific product. Or, if you’re promoting a lead magnet (more on that later), you can use a landing page to collect email addresses for your free download.
And if you use WordPress to run your business website, you can use SeedProd to create landing pages fast.
SeedProd is the best WordPress page builder with drag-and-drop functionality. With hundreds of mobile-responsive templates and a live visual editor, it lets you create any type of landing page in real time without writing code.
In addition, SeedProd offers tons of easy-to-use content elements that help you generate leads and sales, including:
- Powerful call-to-action buttons
- Customizable sign-up forms
- Reviews and testimonials
- Countdown timers to create urgency
- Profile buttons for social media channels
- Pricing tables and add-to-cart buttons
- WooCommerce checkout and shopping carts
- And much more.
SeedProd is SEO friendly, so you can beat search engine algorithms and drive organic traffic and click-through rates. And because it’s faster than any other landing page plugin on the market, it won’t slow down your website.
Check out this guide to learn how to create a landing page with SeedProd.
2. Launch Enticing Lead Magnet Offers
Often, the right incentive can entice your target audience to share their information with you freely. But for that to happen, you’ll need a compelling lead magnet offer that users really want.
A lead magnet is a piece of free gated content you give away in return for people’s email addresses. And it can be anything from industry research and free tools to ebooks, webinars, and case studies.
The idea is, after creating your lead magnet, you promote it on your social media platforms to generate interest. Then after entering their contact information to download your lead magnet, that user becomes a qualified lead.
In this example, Hopin used a white paper lead magnet to generate leads from Twitter.
The critical thing to remember is your lead magnet should be something your audience finds valuable. Otherwise, prospects won’t make an effort to sign up.
Check out this guide from OptinMonster on how to deliver a lead magnet to your email subscribers after they sign up.
3. Run Referral Campaigns with Incentives
Another social media lead generation tactic you can use is to run a referral campaign.
Referral campaigns are an excellent way to generate leads because they offer an incentive to the lead in exchange for referring friends and colleagues to your business. And as a result, the referred user learns more about your business and can become an extra lead or active user.
To make this tactic work, you need a desirable incentive, like a gift card, discount, or free products in exchange for the referral. That’s why we suggest running a giveaway for your referral campaign.
Many giveaway tools already include referral marketing built-in. For example, RafflePress, the best WordPress giveaway plugin, offers the viral refer-a-friend action.
To enter the giveaway, users have to complete the refer a friend giveaway action, which shares the giveaway on social media networks with your chosen hashtags. That person’s followers then see the giveaway and enter using the refer a friend method, which attracts more participants, and so on.
Additionally, you can add bonus actions like Twitter retweets, follows, and more, which b2b marketers will find invaluable.
As you can see, that single action can spark a chain reaction of referrals that can go viral quickly. And in the end, it generates tons of social media leads for your business.
See this guide to learn how to do a giveaway with RafflePress.
4. Share Reviews and Testimonials on Social Media
Customer reviews and testimonials are excellent at giving you the social proof needed to acquire new leads. That’s because they provide proof that your goods and services benefit your customers positively.
For example, studies show that 2 out of 3 people are more likely to buy something after watching a video testimonial showing how a product can benefit someone like them. And 88% of consumers say reviews influence their online purchasing decisions.
So when you’re putting your social media lead generation strategy together, don’t forget to post reviews and testimonials to reel in your target audience.
For instance, you could post customer reviews on Instagram and use shoppable Instagram feeds to direct potential leads to that product’s page. Or you could link your review to a product landing page on your website.
5. Run Social Media Ads with Exciting Offers
Using paid ads is another highly effective way to generate leads on social media. The idea is you create paid social media advertising campaigns with specific targeting options to show your audience offers tailored to capture their attention.
When putting your ad together, promote content on particular topics such as targeted blog posts, platform-specific discounts, and limited-time offers.
For instance, this Facebook ad from Wild used the Black Friday sales period to promote its products with a 25% off discount.
And Xero used LinkedIn Ads to encourage business professionals to learn more about its software.
6. Host Live Virtual Event and Webinars
Virtual conferences and events are an excellent way to attract a relevant audience while building your expertise and authority in your industry. Additionally, they’re just as effective for social media lead generation because many virtual events require users to register to attend.
Try hosting a virtual conference or a webinar that excites your target audience and is relevant to your business. You can use the event to talk about industry news and trends or run a webinar providing your audience with actionable tips and tricks.
Moreover, you can promote the event on social media in the run-up to its launch, when it’s live, and as an on-demand video when it’s over. You can even repurpose the event into a lead magnet to use later.
Don’t forget to set up an event landing page to collect webinar registrations as they come through.
7. Use Video Marketing To Increase Engagement
In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said they wanted to see more videos from brands and businesses. So if you’re not using video on social media yet, now is the time to start.
The videos you share on social media can be:
- Business updates
- Customer reviews
- Product demos
- Industry trends
But the idea is to create video content that actively engages your target audience and makes them want to learn more.
In this example, Miro used a short explainer video to show how its online whiteboard software works. With over 1.7 million views, it’s done an excellent job of capturing its audience’s interest.
8. Find On-Brand Conversations with Social Listening
Another way to look for social media lead generation opportunities is with social listening. That means keeping an eye on social media conversations related to your brand and industry.
For instance, if you operate in the WordPress industry like WPBeginner, you can monitor conversations about WordPress and join in with helpful information when needed.
Alternatively, you might spot someone complaining about a competitor’s product. In that case, you can suggest an alternative solution. And if you never want to miss an opportunity, various social media listening tools can do the job for you.
9. Work with Social Media Influencers
While paid ads are an excellent social media lead generation strategy, you can just as easily attract leads from content your audience is already consuming. We mean working with influencers on social media who are reputable and already have a loyal following which is called influencer marketing.
For example, you can sponsor popular YouTube channels or podcasts that your target audience loves. That way, you can get content creators talking about your brand, even if it’s just for a few minutes.
Not to mention, working with influencers is a lot more engaging than forcing paid ads on your audience. More so when those users may never even engage with your advertisements.
What’s more, content creators can give your brand the type of social proof that’s more effective at persuading your audience to buy than ads alone.
Bonus: Measure and Refine Your Strategy with Analytics
If you’re generating social media leads, then you also need to be collecting analytics and insights. Otherwise, you can’t tell if your social media lead generation strategies are working.
One way you can do that is to set up Google Analytics on your website and use goals to track leads. That way, you can find out which social media network is the best source of leads for your business.
For instance, if you notice that the bulk of your leads come from Facebook, you might consider focusing your efforts on that platform.
The easiest way to install Google Analytics and monitor your website’s performance is with MonsterInsights, the best WordPress analytics plugin.
MonsterInsights is super easy to use right out of the box and helps you set up Google Analytics with a few clicks – no coding required. Then when the plugin starts collecting data, you can use its powerful reporting dashboard to view actionable insights about your lead generation efforts.
Check out our MonsterInsights review to learn more about this powerful analytics plugin.
There you have it!
We hope this article helped you find the best social media lead generation strategies to grow your business. And if you’re a software business, you’ll love these SaaS landing page examples designed to generate leads.
Thanks for reading. Please follow us on YouTube, Twitter, and Facebook for more helpful content to grow your business.