How to Create a Free Landing Page in WordPress (No Coding Needed) 

A free WordPress landing page is a simple, standalone web page created to collect leads, promote offers, or make sales without paying for a designer.

How to Create a Free WordPress Landing Page (in 30 Minutes)

For this tutorial, I’ll be using SeedProd, a popular drag-and-drop WordPress plugin with over 1 million active installations. It lets you build fully custom landing pages without writing any code.

It’s designed for beginners and pros alike, so you can launch pages fast and focus on growing your audience.

Unlike other page builders, SeedProd is very fast and won’t slow down your website. It uses minimal code and best design practices to ensure your site is as fast as possible.

Video Tutorial

Prefer to watch instead of read? This quick video walks you through every step of building a free landing page in WordPress.

If you’d prefer to read the written tutorial, follow the steps below.

1. Install SeedProd’s Free Landing Page Creator

The first step is to install SeedProd’s free WordPress landing page plugin. You can do this by navigating to Plugins » Add New from your WordPress dashboard.

Then type “SeedProd” into the search box on the right. This will show you the following results:

Click Install next to the Website Builder by SeedProd option. Then go ahead and click Activate.

After activating the plugin, you’ll see the SeedProd setup wizard, which helps you get started with building a landing page in 2 minutes. Go ahead and click “Get Started”.

For the first step in the wizard, you’ll need to enter an email address to create your free SeedProd account. Then decide what type of landing page you want to create.

There are 3 free options to choose from:

• Set Up a Coming Soon Page
• Set Up a Maintenance Mode Page
• Setup a Marketing Landing Page (ie. Sales, Optin, Webinar, Thank You, etc.)

You’ll also see several Pro options which allow you to setup login pages, 404 pages, online stores, and even a custom WordPress theme.

For this guide, let’s focus on the free options and select the “Marketing Landing Page”, then click “Save and Continue”.

2. Select a Free Landing Page Template

The next step in the setup wizard allows you to choose a free landing page template.

You can filter the templates by clicking the different categories along the top of the screen:

• Coming Soon
• Maintenance Mode
• 404 Page
• Sales
• Webinar
• Lead Squeeze
• Thank You
• Login

SeedProd offers a great selection of free landing page templates across different page categories. You can also unlock even more free templates by subscribing to the email list.

To access the full library of over 300 premium templates, you can upgrade to SeedProd Pro.

For this tutorial, we’ll use the free Fitness Sales Page template. Hover your mouse over the template icon and click the tick icon.

After choosing your template, you’ll automatically move onto the final step of the setup wizard. Here, you can take advantage of a discount for upgrading to SeedProd Pro.

You can also choose to install other optional free WordPress plugins.

If you’d prefer not to install these plugins, unclick the toggle. Then go ahead and click “Finish Setup & Start Building Your Page”.

Now you’ll exit the setup wizard onto the SeedProd setup page. Here, you’ll see that the “Setup a Landing Page” option is crossed out, which means you’ve completed this task.

You’ll also notice the option to “Edit Landing Pages”. Click this button.

Now, SeedProd will take you to the landing page dashboard. Here, you can see the free landing page you created under the “Landing Pages” heading.

Hover your cursor over the landing page link, then click the Edit option to open and start customizing your page.

3. Add Your Unique Landing Page Content

SeedProd’s visual page builder is divided into 2 distinct sections. On the left-hand side are the different blocks used to design your page, while on the right is a live preview of your landing page.

To add content, drag a block from the left panel and drop it onto your live preview. You’ll then see the changes in real time.

There are various landing page blocks to choose from, including:

• Headline
• Text
• List
• Button
• Image
• Video
• Divider
• Spacer
• Column

You can also use 5 of SeedProd’s Advanced page blocks – Giveaway, Payment Button, Contact Form, Envira Gallery, and Custom HTML – for free.

With these blocks, you can:

• Create an online contest and display it on your page
• Build and embed custom WordPress forms
• Create stunning image sliders for your page
• Add custom HTML that works seamlessly with your design

Start adding your unique content by clicking any block on your live preview. This will show a settings panel on the left-hand side, where you can replace the default content with your own.

Alternatively, you can edit the content directly on your preview with SeedProd’s inline text editing feature.

Replacing the default images is equally easy. Click any image on your live preview, then click the trash can icon in the settings panel on the right.

Then click the Use Your Own Image button to upload a photo from your computer or your WordPress media library.

SeedProd also includes AI tools to speed up content creation. Use the built-in AI writing assistant to generate landing page copy, or the AI image generator to create custom visuals.

Keep adding content until you’re happy with the overall look. Then click the green Save button in the top-right corner of your screen.

4. Customize Your Landing Page Styles

After adding your unique content to your free landing page, you’ll want to make sure the styling is consistent with your brand.

You can do this easily by clicking the gear icon in the bottom-left corner to view your global page settings.

This setting allows you to customize your landing page:

• Background
• Colors
• Fonts
• Custom CSS

Let’s start by clicking the Background option to customize your landing page background. In this area, you can change the background color, add a color gradient, or upload a custom background image.

To add a custom background image, click the Use Your Own Image button.

In the Fonts section, you can choose from a huge library of free Google web fonts for your landing page headings, links, and body text.

Click any of the drop-down menus to pick your preferred fonts.

The Colors section has similar point-and-click settings where you can select custom colors for headers, text, links, buttons, and more.

Click any option and use the color picker to select one that matches your branding and overall page design. This will edit those colors for your whole landing page.

When you’re happy with your landing page design, click the Save button to store your settings.

5. Check Your Landing Page Works Correctly

With your free landing page design in place, you’ll want to ensure everything works properly before publishing it on your website. Go through your design and check that CTA button links work and there are no typos or grammatical errors.

You’ll also need to make sure your landing page looks good on mobile devices. SeedProd makes this easy with its built-in mobile preview option.

Click the mobile icon at the bottom of your screen to preview your landing page on mobile, tablet, and desktop.

From there, you can move things around until your page looks great on all screens. While global styles stay consistent, you can also make mobile-only adjustments to fine-tune the experience for smaller devices.

6. Configure Your Landing Page Settings

After checking that your landing page works correctly and is easy to view on mobile, it’s time to configure a few settings.

Click the Page Settings tab at the top of your screen to view SeedProd’s various page settings, which include:

• General settings: Change your free landing page’s name and URL, and make the page a draft or published.
• SEO: Set up your page’s SEO title, meta description, and more with the All in One SEO WordPress plugin.
• Analytics: Monitor your landing page performance with MonsterInsights, the best Google Analytics plugin for WordPress.
• Scripts: Add custom tracking scripts to your landing page, such as your Facebook tracking pixel.

When you’ve finished editing your page settings, remember to click the Save button.

7. Publish Your Landing Page with WordPress

After putting the finishing touches on your free landing page, it’s time to publish it on your WordPress website.

To do that, click the down arrow next to the green Save button in the top-right of your screen, and click Publish.

You’ll then see a popup confirming your page is live.

Go ahead and click the See Live Page button to preview your free landing page.

What Makes a Good WordPress Landing Page?

Before you start creating your landing page in WordPress, there are a few things you should keep in mind, including:

• Define a clear goal: You should know exactly what you want your landing page to accomplish and keep that goal consistent across your design.
• Use clear visual structure: Decide which page elements are most important and make them stand out to encourage visitors to act.
• Write a strong Call-to-Action (CTA): Tell visitors exactly what to do and make it easy for them to take that action.
• Use an attractive design: Keep your layout clean and engaging, and place the most important content “above the fold” so it’s visible without scrolling.
• Write concise copy: Use short, clear sentences that make readers want to continue down the page.
• Include high-quality images: Use visuals that support your core message and try to avoid generic stock photos.
• Focus on the value proposition: Clearly explain how your offer helps the visitor and why it’s worth clicking your call-to-action.

A well-built landing page typically converts at 2-5%. See what to aim for in our landing page conversion rate guide.

What to Do After Publishing Your Landing Page

Congratulations! You’ve created your free landing page in WordPress.

But your work isn’t finished yet. Here’s what you should do next:

Promote Your Landing Page

Getting traffic to your new landing page is key. Here are a few simple ways to promote it:

• Share it on social media: Tell your friends and followers about your new landing page. Share the link on Facebook, Twitter, Instagram, and any other social media platforms you use.
• Add it to your email signature: Include a link to your landing page in your email signature so everyone you email can easily find it.
• Run a contest or giveaway: A contest can be a fun way to get people excited about your landing page and what you’re offering.

Analyze Your Results

Once you start getting traffic, it’s important to track how your landing page is performing.

You can use a free tool like Google Analytics to track visitors, session length, and actions on your page. This information will help you understand what’s working and what’s not.

For an easy guide on getting this set up, see our tutorial on how to add Google Analytics to WordPress.

A/B Test for Improvement

A/B testing means creating two slightly different versions of your landing page and seeing which one performs better.

Keep in mind, A/B testing is a powerful tool that is usually found in premium conversion optimization plugins.

For example, you could test different headlines, images, or call-to-action buttons. This helps you fine-tune your landing page for maximum conversions.

See our guide on A/B testing for landing pages to get started.

By following these steps, you can ensure your free landing page is working hard for you and helping you reach your goals.

Free WordPress Landing Page Alternatives

Now that you know how to build a free landing page with SeedProd, you might be wondering how it stacks up against other free options. WordPress has a few different ways to create landing pages, but not all of them are equally simple or effective.

Let’s compare SeedProd with Elementor and the built-in block editor so you can see which tool fits your needs best.

Plugin / Tool	Ease of Use	Free Templates	Limitations
SeedProd (Free)	Beginner-friendly drag & drop	16+ free templates	Advanced blocks & integrations require Pro
Elementor (Free)	More flexible but heavier	Dozens of starter templates	Some features (forms, marketing blocks) locked to Pro
WordPress Block Editor (Gutenberg)	Already built into WordPress	Basic page layouts	No true landing page mode (still shows theme header/footer)

In my GTmetrix testing, SeedProd loaded in 556ms compared to Elementor’s 1,882ms, which is more than 3x faster. That speed difference matters if your landing page is running paid traffic.

Based on the comparison, SeedProd is the most direct solution for creating distraction-free landing pages using pre-built templates. Elementor offers more design flexibility, while the default block editor is suitable for basic page creation but lacks key landing page-specific features.

Should You Use WordPress or a Separate Landing Page Tool?

If you’re already on WordPress, there’s no reason to add a separate tool like Wix or HubSpot for landing pages. SeedProd works inside your existing site, so your page shares your domain, your Google Analytics tracking, and your existing SEO work.

I’ve seen people set up a Wix landing page to capture leads, then wonder why their analytics looked disconnected from their main site. External tools create standalone pages that don’t benefit your WordPress site at all.

I use SeedProd on my own site for exactly this reason. Every visitor lands on a page that’s part of my domain, contributing to the same Google Analytics property and SEO footprint.

Questions About Free WordPress Landing Pages

Can AI build me a landing page?

SeedProd doesn’t generate a full page layout from a prompt. It does include AI tools for writing landing page copy and generating images. So you won’t get a complete page in one click, but the AI writing and image tools help you build your content faster once you’ve picked a template.

What is the best free landing page plugin for WordPress?

The best free landing page plugin for WordPress is SeedProd. It comes with 16+ free templates, a drag-and-drop editor, and publishes pages that work independently of your theme, no coding needed.

Can I build a landing page in WordPress without paying for a theme?

Yes. SeedProd creates landing pages that work independently of your WordPress theme. Even the free version lets you build and publish fully custom pages without installing or buying a separate theme.

Do free WordPress landing pages work on mobile?

Absolutely. Most free builders like SeedProd include mobile-responsive templates and a live mobile preview so you can fine-tune the layout for all devices.

How do I connect a free landing page to my email list?

Direct email integrations are a premium feature in most landing page builders. However, you can still connect your email list for free by using a form plugin like WPForms. Create your signup form and add it to your landing page with the WPForms block.

Is it better to use a landing page plugin or just a regular WordPress page?

Landing page plugins give you more control and remove distractions like headers and footers. This makes them better for lead generation and conversions.

Bonus: More Landing Pages you Can Build

In this guide, I’ve shown you how to create a simple landing page for free. But, if you want something more specific, see my guides on building different types of landing pages in WordPress:

• Create an Event Landing Page
• Build a Sales Funnel Landing Page
• Create a Survey Landing Page
• Create a Membership Landing Page
• Create a Waitlist Landing Page
• Build an Online Course Landing Page
• Create an Affiliate Marketing Landing Page
• Create a Google Ads Landing Page
• Build A Podcast Landing Page
• Create an Instagram Landing Page
• Create a Facebook Landing Page
• Build an App Landing Page
• Create a Video Landing Page
• Create a Book Landing Page

Next, Learn About Landing Pages

You now know how to create a free landing page in WordPress. Best of all, you did it without needing any technical expertise or spending a dime.

For a more detailed overview of SeedProd’s premium features in action, check out this tutorial: How to Create a Landing Page in WordPress

Or jump right in and…

Get Started with SeedProd Today

If you’re looking to learn more about landing pages, take a look at these landing page resources:

• Landing Page vs Sales Page
• Best Landing Page Headline Formulas
• Landing Page vs Microsite
• Landing Page URL Examples and Best Practices
• Landing Page vs Splash Page
• What Is a Good Landing Page Conversion Rate?
• Anatomy of a Landing Page

Thanks for reading! We’d love to hear your thoughts, so please feel free to join the conversation on YouTube, X and Facebook for more helpful advice and content to grow your business.

Thanks for reading! We’d love to hear your thoughts, so please feel free to join the conversation on YouTube, X and Facebook for more helpful advice and content to grow your business.