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How to Create a Google Ads Landing Page (5 Easy Steps)

How to Create a Google Ads Landing Page (5 Easy Steps) 

Written By: author image Stacey Corrin
author image Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the co-founder of SeedProd. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Do you want to create a Google Ads landing page for your website?

A Google Ads page is a dedicated landing page people visit after clicking your ad campaigns. From there, they can learn more about your products or services and become leads and potential customers.

In this guide, we’ll show you how to set up a landing page for Google Ads in WordPress.

Table of Contents

Why Use Landing Pages for Google Ads?

Using landing pages for Google ad campaigns makes converting visitors into leads and customers easier.

Many advertisers send paid traffic to generic web pages like their brand’s home page. But that approach often leads to poor conversions and high cost-per-click (CPC).

That is because visitors can’t find what they initially searched for and leave your website, causing high bounce rates. And that tells Google that your landing page experience isn’t good.

However, if visitors click through from your ad copy to a relevant landing page design, they’ll immediately find the information they need. Since that information reinforces your ad’s promise and offers a simple path to the next step, it’s a smoother way to increase your landing page conversion rates and click-through rates.

In addition, a standalone PPC landing page (pay-per-click) can:

  • Help you get a higher ad quality score, boosting your ad rank.
  • Lower your cost-per-click and cost-per-acquisition.
  • Increase conversions on the offers you run with paid ad groups.

Here’s a Google Ads landing page example to give you an idea of what to aim for:

Optin Monster PPC landing page

How Do You Optimize a Landing Page for Google Ads?

Before creating a high-converting landing page, it’s essential to know how to optimize your landing page for running Google Ads. That way, you can ensure your page includes the vital elements needed to achieve the best results.

So when you build your page, focus on these landing page best practices:

  • Page load times – If your page loads slowly, users are likelier to bounce away.
  • Mobile-friendly – Your page should adapt to all screen sizes for the best user experience.
  • Message matching – Match your landing page message and design to your advertisement to ensure it’s relevant. 
  • Personalization – Personalize your page for different audience segments. You can do this with dynamic text replacement so other users see a different message based on their search query (more on this later).
  • Navigation – Make your page easy to navigate, and in many cases, you can remove the main navigation menu to keep users on the page.
  • Credibility – Use social proof and trust badges, such as testimonials, reviews, and star ratings, to boost your credibility.
  • CTA button – Try to use a single call-to-action, but add the CTA button more than once throughout your page. That way, users have multiple opportunities to convert.

Designing for Your Audience

Before we dive into the tutorial, take a moment to consider your audience. Your landing page needs to be easy and enjoyable for everyone to use.

Focus on knowing what your visitors like and ensuring your page is welcoming to people with all abilities. Use simple language, easy navigation, and clear calls to action. This helps visitors feel valued, making them more likely to take action, like signing up or buying something.

How to Create a Landing Page for Google Ads

Now that you know how landing pages for Google Ads work, let’s look at how to make one in WordPress.

We’ll use SeedProd for this tutorial to build a high-converting WordPress landing page.

SeedProd Drag and Drop WordPress website builder

SeedProd is the best WordPress page builder with drag-and-drop functionality. With 150+ responsive landing page templates, you can make any landing page without coding.

SeedProd also offers tons of elements to build your page visually. And with bloat-free coding, the plugin is lightning-fast to ensure the top page speeds.

Follow the steps below to create the best Google Ads landing page with SeedProd.

Step 1. Install and Activate SeedProd

The first step is downloading SeedProd and uploading the plugin to your WordPress website.

Then, you need to install and activate the plugin. If you’re unsure how to do that, follow this guide for installing a WordPress plugin.

After installing SeedProd, you’ll see a welcome message requesting your license key. You can find your key in your SeedProd account area under the ‘Downloads’ section. 

enter your license key

Next, copy your license key, paste it into the field, and click Verify Key.

Now scroll down the page and click the Create Your First Page button.

Create your first page

Step 2. Create a New Landing Page for Google Ads

On the next screen is SeedProd’s landing page dashboard, where you can start creating your page. Along the top are several modes that allow you to create a coming soon page, activate maintenance mode, build a custom login page, or make a 404 page.

SeedProd landing page modes

But the section we need is below. This is where you can create a standalone landing page.

So click the Add New Landing Page button to get started.

Add a new landing page in WordPress

From there, you’ll see a library of mobile-friendly templates.

Don’t worry if you can’t see any Google Adwords landing page templates. SeedProd’s designs are multipurpose, so you can customize any template to fit your campaign.

SeedProd landing page templates

Click any tabs along the top to filter the templates by page type. Then, when you find a design you like, hover over the thumbnail and click the checkmark icon.

Choose a google ads landing page template

Next, you’ll see a popup where you can add your landing page name and URL. From there, click the Save and Start Editing the Page button to open your design in the visual editor.

Start editing your google ads landing page

Step 3. Customize Your Landing Page

SeedProd’s visual editor has a 2-column layout that’s super easy to use.

On the left are blocks and sections for building your ad page. And on the right is a preview of how your design looks.

SeedProd drag-and-drop landing page builder

You can click anywhere on your preview to edit the existing content. Adding new content blocks is as simple as dragging one from the left and dropping it into place on your page.

For example, you can click a heading to change the text, alignment, heading level, and more.

Edit your google ads landing page text

Or, you can click the call-to-action button to edit the button label and click the Templates tab to choose a completely different button design.

Choose a call to action button template

Want to change the templates’ default image? Click the picture, and choose the trashcan icon on the left to remove it.

Delete the default template image

From there, you can upload a new high-quality image from your WordPress media library or computer.

You can also change the background color of any section by clicking the cog icon. For example, you can select a color to match your branding or hero image with the color picker tool.

Choose a background section color

Earlier, we mentioned dynamic text replacement to personalize your landing page based on different search queries. You can do this for any heading or line of text in SeedProd with the Dynamic Text feature.

For example, if you target the keywords’ Cyber Monday’ and ‘Black Friday’ for your ad campaign, you can change the heading to reflect those terms on your landing page.

To do that, click the heading, select the Dynamic Text button, and add the keywords from your ad campaign.

use dynamic text replacement on your google ads landing page

Then, when people click through to your site, the text will change based on the term they found your ad with.

You can learn more about this feature in our dynamic text documentation.

Let’s say you want all your landing page buttons to be the same color. In that case, you can use SeedProd’s global settings to change them all completely.

To do that, click the cog icon in the bottom right corner to see global settings for your fonts, colors, backgrounds, and custom CSS.

SeedProd global settings

From there, you can click the Colors tab and add a custom color for all the buttons on your page.

Change global color settings

Continue customizing your landing page until you’re happy with how it looks.

New custom button colors

Expert Tip

Oli Gardner, a globally recognized thought leader on digital marketing and conversion optimization, defines message match as:

Oli Gardner

“A measure of how well your landing page copy matches the phrasing of the ad or link that brought the visitor there.

For PPC marketers, this means matching your ad copy to your landing page headline. Strong message match increases conversions because it reassures people they’ve come to the right place.”

Step 4. Configure Your Landing Page Settings

After designing your Google Ads page, let’s look at a few settings to help you boost lead generation and conversions.

For example, if your page has an optin form to collect email addresses, you’ll want to link it to your email marketing service. So click the Connect tab at the top of your screen to see all the email providers you can integrate directly in SeedProd.

seedprod email marketing integrations

After finding your email service, click it and follow the instructions to connect your account.

You can learn how to connect to individual providers in our email integration documentation.

Now, let’s look at some other settings by clicking the Page Settings tab.

landing page settings

You can edit your page’s name and URL, enter your on-page SEO information, monitor your landing page analytics, and enter custom scripts on this screen.

If you have SeedProd Elite, you can use the Custom Domain feature to give your landing page a unique URL separate from your website. This is an easy way to set up multiple microsites without installing WordPress on each domain.

Don’t forget to click the Save button in the top right corner to store your changes.

Step 5. Publish Your Landing Page for Google Ads

Now that your landing page is complete, you can publish it on your WordPress site. In the top right corner, click the dropdown menu next to the Save button and select Publish.

Publish your google ads landing page

From there, you can click See Live Page to preview your new Google Ads landing page.

Here is the final version of the ads landing page we made on our test website:

Google ads landing page WordPress example

Step 6. Add Your Landing Page to Google Ads

You can add your final landing page to your ad campaign during the creation process. When you’re creating a Google Ad campaign, look for the ‘Final URL’ text field at the top of the page and past your landing page URL.

Adda landing page URL in Google Ads

When you’ve published your ad campaign, visitors will go to your landing page after clicking the ad.

SEO and Performance Optimization

To boost the SEO of your Google Ads landing pages and make them more effective, consider these strategies:

  • Pick the Right Keywords: Use keywords your target audience is searching for in your page’s text, like headlines and body content. It makes your page more relevant to what people are looking for, helping your ads and your organic search rankings.
  • Improve Your Content: Ensure your content is interesting, answers people’s questions, and is directly related to the ad they clicked. Quality content keeps visitors on your page longer, showing search engines your site is valuable.
  • Speed Up Your Page: Make your page load faster by compressing images and using tools like Google PageSpeed Insights to find and fix slow-down issues. Fast-loading pages create a better experience, reducing the chance visitors bounce away, which is good for SEO.
  • Make It Mobile-Friendly: Add schema markup to help search engines understand your content better. It can make your page appear more prominently in search results, increasing clicks.
  • Get Quality Backlinks: Encourage reputable websites to link to your landing page. Backlinks are like votes of confidence from other sites, improving your page’s authority and SEO.
  • Focus on User Experience: Design your page so it’s easy to use, ensuring visitors can find what they need. A good user experience keeps people on your page longer, indirectly boosting SEO through positive engagement signals.

FAQs About Google Ads Landing Pages

Does Google Ads allow landing pages?

For now, Google doesn’t have the option to build landing pages in Google Adwords. That said, they allow you to create a landing page experience outside the platform.

For example, you can set up a landing page for your ad in WordPress and link it to your Adwords campaign.

What is landing page vs expanded landing page Google Ads?

A landing page is the specific URL you set in your ad’s “Final URL” field. It’s the page you intend users to land on after clicking your ad. You have full control over the content it displays and can tailor it to match your ad’s message and target audience.

An expanded landing page is the URL where users arrive after tracking parameters or dynamic replacements are applied, like the campaign, source, keywords, etc. While you can set the main landing page, you may not have control over all the variations displayed in the “expanded landing pages” report.

What are the requirements for a Google landing page?

The general Google landing page requirements are:

  • Relevance: Landing page content should clearly match the ad message and target audience. Don’t bait and switch users with irrelevant content.
  • Transparency: Clearly display accurate information about your product or service, including price, terms, and conditions. Don’t mislead users.
  • Mobile-friendliness: Ensure your landing page is optimized for mobile devices for a seamless user experience.
  • Navigation: Make it easy for users to find the information they need and take the desired action (e.g., buying, subscribing).
  • Load speed: A fast-loading landing page is crucial for user engagement and conversion rates.
  • Security: Use HTTPS to encrypt user data and ensure a secure connection.

Create Your First Google Ads Landing Page

We hope this article helped you learn how to create a Google Ads landing page with SeedProd.

With SeedProd, it’s easy to design, build, and launch any page in WordPress without writing code or hiring an expensive developer.

You might also find the following tips and tutprials helpful:

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

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author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

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