Back in 2013, I needed a simple landing page for my first WordPress site, but every tutorial expected me to write code. I didn’t know what HTML or CSS even meant. I just wanted a page that looked clean and got people to sign up.
That first struggle stuck with me. Since then, I’ve helped thousands of WordPress users build high-converting landing pages without touching a single line of code. And today, tools like SeedProd make it easier and faster than ever—even if you’ve never built a page before.
In this guide, I’ll show you the exact steps I use to create a landing page in WordPress—no coding, no confusion. It takes under 30 minutes from start to publish.
Quick Answer: You can create a landing page in WordPress by installing a drag-and-drop builder like SeedProd, choosing a template, customizing your content, and clicking publish. It’s fast, beginner-friendly, and works with any WordPress site.
🏁 Quick Summary: How to Create a Landing Page in WordPress
Over the years, I’ve learned that a landing page works best when it has one job. No menus, no distractions, just a clear path for your visitors to follow. Whether you’re asking people to sign up, buy, or join a waitlist, the goal is always focused.
Here’s how I build a WordPress landing page in under 30 minutes with zero coding:
This method works for beginners, marketers, and small business owners. It’s the fastest way I’ve found to create a custom landing page in WordPress without hiring a developer.
Benefits of a WordPress Landing Page
I’ve built hundreds of landing pages over the years, and one thing is always true—landing pages work better when they’re focused. Unlike your homepage, which tries to do a bit of everything, a landing page has one job: guide your visitor to take action.
Here’s what I’ve seen personally from using landing pages in my own WordPress projects:
- Higher conversions: Removing menus and sidebars keeps visitors focused on one thing—signing up, buying, or clicking. Every time I simplify a landing page, I see better results.
- Full design control: With tools like SeedProd, I can match each landing page to its campaign. I’ve built pages for webinars, waitlists, and product launches—each one with its own look.
- Easy to launch and remove: When I run limited-time offers, I spin up landing pages fast. I publish when the promotion starts and remove them when it’s over—without messing with the rest of my site.
- Better tracking: I always know how a landing page is performing. I can track visits, clicks, and signups on that single page, which helps me tweak and improve future campaigns.
That’s why I build nearly all my campaigns with landing pages now—sales pages, waitlists, lead capture forms, and more. They’re simple, focused, and they work.
Need ideas? Here are some proven landing page examples you can use for inspiration.
Plus, there are many plugins, including page builders, that help create landing pages easily. These page builders are user-friendly and don’t require coding skills. They let beginners make effective landing pages without needing a developer.
What Kind of Landing Pages Can You Make?
I’ve built landing pages for all kinds of projects, some for list building, others for sales, launches, or one-time events. If you’re not sure what type of landing page to create, here are a few common (and proven) options:
- Waitlist landing pages
- Great for pre-launch interest
- Collects emails before your product goes live
- Squeeze pages
- Focused on collecting email addresses
- Usually includes a freebie or lead magnet
- Sales pages
- Highlight your product or service
- Designed to drive immediate action
- Event or webinar pages
- Drive signups for a specific date and time
- Often include countdowns and calendar links
- Homepage replacements
- Use when your full site isn’t ready
- Gives visitors a clean, focused intro
Each of these works without hiring a developer. I usually just pick a SeedProd template, swap in my content, and hit publish.
How to Build a Custom Landing Page in WordPress with SeedProd
While you don’t technically need a WordPress landing page plugin to build your page, using one is always my first choice. They’re easy to use, don’t require any coding skills, and allow you to spin up a page in minutes.
I also always use SeedProd instead of the other options available. Let’s look at why.
First off, SeedProd is fast. Really fast. Independent tests show SeedProd pages loading in under a second, which is crucial because slow pages lose visitors and sales. This speed advantage gives you a head start.
Speed is just one part of it. SeedProd includes helpful blocks like countdown timers and opt-in forms that can improve your conversion rates.
What I like most is how easy it is to build your pages with no code needed. The drag-and-drop system and pre-built templates make designing a professional-looking landing page (or even a whole website) a breeze.
I built my entire site with SeedProd without writing a single line of code.
So, let’s jump right into the steps for using SeedProd to create a landing page in WordPress:
Step 1. Install SeedProd Landing Page Plugin
Click here to get started with SeedProd and quickly download the plugin. In just a few clicks, you’ll have it installed on your WordPress site.
If you’d like a walkthrough, we have a guide on installing SeedProd.
✏️ Note
While there’s a free version available, this tutorial will focus on the Pro version, which provides access to advanced features like premium templates and powerful integrations.
After activating the plugin, navigate to SeedProd » Landing Pages from your WordPress dashboard and click the Add New Landing Page button.
Step 2. Choose a Landing Page Template
On the next page, you can choose a landing page template to jumpstart your design process. Whether you need a landing page for sales, lead generation, webinar registrations, or a custom project, there’s a template to match your goals.
These fully customizable templates eliminate the need for design experience, allowing you to create a professional-looking landing page with ease.
Alternatively, you can select the Blank Template to build and design your own page in the visual editor.
For this tutorial, I’ll choose the Newsletter Squeeze Page Template. To use it, hover your mouse over the template and click the tick icon.
After that, a lightbox popup will appear where you can give your page a name and a custom URL. Then click the Save and Start Editing the Page button to load your template in the drag-and-drop builder.
Step 3. Customize Your Landing Page Template
After creating your new page, you’ll see the visual drag-and-drop page builder. This makes it simple to customize your landing page’s layout and content.
Drag and drop elements like headlines, images, buttons, and more directly onto the page. No coding required.
You’ll find various blocks in the sidebar, each with customizable options to match your brand.
For instance, if you click the Button block to open the settings, you’ll see several template styles, colors, gradients, and outlines.
The Advanced tab also allows you to change the block’s content, size, alignment, color, and typography.
Need to boost conversions? The Advanced blocks have you covered, with options for lead generation forms, countdown timers, testimonials, and more.
To learn how to add some of these features, check out the following tutorials:
- How to Embed Google Maps in WordPress
- How To Add Before and After Photo Slider to WordPress
- How to Add Testimonials to WordPress
- How to Create a Landing Page with Countdown Timer
- How to Add Business Hours to WordPress
- How to Add Custom WordPress Social Media Icons to Your Website
Adding Landing Page Sections
Want to create entire sections quickly? SeedProd offers pre-made layouts for headers, hero areas, FAQs, and more, giving you a head start on your design.
To add a section to your landing page, hover over an example with your mouse and click the plus + icon.
SeedProd then inserts the section into your page. You can then click and edit the elements as you would with the blocks.
Customizing Global Styling Options
To maintain a consistent look and feel across your landing page, use the global styling options to easily control colors, fonts, and background images.
For example, you can add a video background or background slideshow functionality to your page. Or you can change the background color and give your landing page a consistent color palette.
Remember to save your changes during the design process by clicking the Save button at the top-right corner.
Restoring to an Older Landing Page Version
Sometimes, you might need to go back to a previous landing page version.
Click the clock icon at the bottom left of your screen to do that. Then, you can view your revision history and switch to a different version.
Step 4: Connect Your Email Marketing Service
You can easily grow your email list by connecting your favorite tools.
Connect to popular email providers like Constant Contact, GetResponse, Mailchimp, ActiveCampaign, and more, ensuring every lead captured through your landing page goes straight to your email list.
You can also set up Google Analytics tracking, spam protection, and other apps with Zapier.
Find it in the integration list and click Connect to link your email service.
Then, follow the instructions to connect and verify your account. After that, you can link all your opt-in forms to your email list.
Step 5: Configure Your Landing Page Settings
Next, take control of your landing page’s performance with easy-to-use settings.
Adjust SEO settings to boost your page’s visibility in search results, ensuring more potential customers can find you. You can also connect to analytics platforms to track your landing page’s effectiveness.
For advanced users, there are options for custom header, body, and footer scripts, giving you full control over your page’s functionality.
Remember to click Save to preserve your changes.
Step 6: Publish Your Landing Page in WordPress
Before publishing your landing page, you should preview it. That way, you can see if it looks good on both desktop and mobile devices.
To preview your page, click the preview icon in the landing page builder. You’ll see a mobile page preview instantly, so you can scroll through and make any changes. Just click the icon again to switch back to the desktop preview.
If you’d like to see a live preview of your page, click the eye icon to open your landing page in a new tab.
When you’re happy with how everything looks, click the arrow under the Save button and click Publish.
Here’s an example of a landing page I created for this guide on my test website:
💡 Expert Tip
This landing page took me around 15 minutes to create.
You can make that time even quicker by using SeedProd’s Import and Export feature. It lets you export your designs as a .zip file so you can quickly reuse them for other projects.
For example, design a stock template and use it as a framework for your client projects to make the design process faster.
How Do I Make My WordPress Homepage a Landing Page?
If you want your landing page to be the first thing website visitors see, you’ll need to set it as your static homepage.
To do this, go to Settings » Reading from your WordPress dashboard. Then, select the ‘A static page’ option, and choose the landing page you just created from the dropdown menu.
It won’t be the same as your regular homepage. Instead, it means your custom landing page is where visitors land when they click through to your main WordPress site.
🤔 Frequently Asked Questions About WordPress Landing Pages
Next, Optimize Your Landing Page
I hope this guide helped you learn how to create a landing page in WordPress without writing a single line of code. Whether you’re building a simple landing page, a custom sales page, or even replacing your homepage, WordPress makes it easy when you use the right plugin.
Once your landing page is live, take a few minutes to test how it performs. Small tweaks can lead to big wins, especially if you’re using tools like A/B testing, countdown timers, or analytics integrations.
To help you with this, you may find the following guides useful:
- Expert Landing Page Optimization Tips
- How to A/B Test Your Landing Page
- Types of Landing Pages Guaranteed to Convert
- Landing Page Best Practices for Incredible Conversion Rates
- Landing Page URL Examples and Best Practices
- How to Create a Quick Landing Page to Test Ideas
- Landing Page Headline Formulas to Boost Conversion Rates
- Landing Page Not Converting? 9 Tips to Fix It Fast
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