How to Create a Landing Page in WordPress (3 Easy Methods) 

Creating a landing page in WordPress is one of the best ways to turn visitors into subscribers, buyers, or leads. The good news? You have several options, whether you want a free solution, need professional templates, or prefer full design control.

In this guide, I’ll walk you through 3 proven methods to create a landing page in WordPress—from the free built-in Block Editor to premium drag-and-drop builders that deliver professional results in minutes.

By the end, you’ll know exactly which approach fits your budget, technical skill level, and conversion goals.

Quick Comparison: 3 Ways to Create a WordPress Landing Page

Here’s a quick overview to help you choose the right method:

Method	Cost	Best For	Difficulty	Time Required
WordPress Block Editor	Free	Budget-conscious users, simple pages	Moderate	45-60 minutes
SeedProd ⭐ Recommended	From $39.50/year	Marketers, businesses, conversion-focused pages	Easy	15-30 minutes
Other Page Builders	Varies	Users with existing builder preferences	Easy-Moderate	30-45 minutes

Not sure which to choose? For most users, SeedProd offers the best balance of speed, professional design, and conversion optimization. But if you’re on a tight budget, the Block Editor can get you started.

Why Should You Use Landing Pages in WordPress?

Unlike your homepage, a landing page focuses on one clear goal, like collecting leads, selling a product, or promoting an event.

Here’s why marketers prefer using landing pages:

• Higher conversion rates: Landing pages convert at 9.7% on average by removing distractions and focusing visitors on one action.
• Full design control: Customize layouts, fonts, colors, and CTAs without coding.
• Faster campaign setup: Launch time-sensitive offers without affecting your main site.
• Better tracking: Each page has its own analytics for testing and optimization.

Need ideas? Check out these landing page examples for inspiration.

Method 1: Create a Free Landing Page with WordPress Block Editor

The WordPress Block Editor (Gutenberg) is built into every WordPress installation, making it a solid free option if you’re willing to put in some extra time and effort.

Pros	Cons
✅ Completely free—no plugin required	❌ No pre-made landing page templates
✅ Native to WordPress—no compatibility issues	❌ Limited design flexibility
✅ Lightweight and won’t slow down your site	❌ Takes more time (45-60 minutes)
✅ Good learning experience for WordPress fundamentals	❌ No built-in conversion features
	❌ More complex for beginners

Here’s the basic process:

1. Create a new page via Pages » Add New and give it a descriptive title
2. Remove header and footer by selecting a Blank template under Settings » Template
3. Build your structure using Cover blocks (hero), Heading blocks, Paragraph blocks, Image blocks, and Button blocks
4. Style your page using the block settings in the right sidebar for colors, typography, and spacing
5. Add a form using a free plugin like WPForms Lite or Contact Form 7
6. Preview on mobile and adjust as needed
7. Click Publish when you’re satisfied

I’ll be honest: this method works, but it’s time-consuming. When I tested it for this guide, a simple landing page took me about 45 minutes to build, and the result looked basic compared to what I could create with a dedicated page builder.

The Block Editor is great for simple pages on a budget, but if you need professional results or plan to create multiple landing pages, you’ll save significant time with Method 2.

Method 2: Build a Professional Landing Page with SeedProd (Recommended)

SeedProd is the fastest way to create professional, high-converting landing pages in WordPress. With 180+ templates and a drag-and-drop builder, you can launch a complete page in 15-30 minutes—no coding required.

Here’s why I recommend it: pages load in under 1 second, it includes conversion-boosting features like countdown timers and testimonials, and it connects directly to email services like Mailchimp and Constant Contact—no extra plugins needed.

Follow these steps to build your landing page:

Step 1. Install SeedProd Landing Page Plugin

Click here to get started with SeedProd and quickly download the plugin. In just a few clicks, you’ll have it installed on your WordPress site.

If you’d like a walkthrough, we have a guide on installing SeedProd.

Note: While there’s a free version available, this tutorial will focus on the Pro version, which provides access to advanced features like premium templates and powerful integrations.

After activating the plugin, navigate to SeedProd » Landing Pages from your WordPress dashboard and click the Add New Landing Page button.

Step 2. Choose a Landing Page Template

On the next page, you can choose a landing page template to jumpstart your design process. Whether you need a landing page for sales, lead generation, webinar registrations, or a custom project, there’s a template to match your goals.

These fully customizable templates eliminate the need for design experience, allowing you to create a professional-looking landing page with ease.

Alternatively, you can select the Blank Template to build and design your own page in the visual editor.

For this tutorial, I’ll choose the Newsletter Squeeze Page Template. To use it, hover your mouse over the template and click the tick icon.

After that, a lightbox popup will appear where you can give your page a name and a custom URL. Then click the Save and Start Editing the Page button to load your template in the drag-and-drop builder.

Step 3. Customize Your Landing Page Template

After creating your new page, you’ll see SeedProd’s visual drag-and-drop builder. This makes it simple to adjust your landing page layout and content in real time.

Drag and drop elements like headlines, images, buttons, and forms directly onto the page. No coding needed.

For example, I dragged the specialized Optin Form block into the hero section to ensure it was immediately visible above the fold.

You’ll find various blocks in the sidebar, each with customizable options to match your brand.

For instance, if you click the Button block to open its settings, you’ll see several templates, colors, and gradients you can adjust easily.

Need to boost conversions? The Advanced blocks have you covered with options like lead generation forms, countdown timers, and testimonials.

SeedProd includes dozens of advanced blocks like Google Maps, testimonials, countdown timers, and social proof elements, all available in the Advanced Blocks section.

Adding Sections

Want to build full sections fast? SeedProd offers pre-made layouts for headers, hero areas, FAQs, and more. Just hover, click the plus + icon, and the section drops right into your page.

You can edit any section just like a block to match your brand or campaign design.

Customizing Global Styling Options

To keep your page consistent, use SeedProd’s global styling settings to control fonts, colors, and background images across your design.

You can even add video or slideshow backgrounds or set a global color palette to maintain a professional look throughout your page.

Restoring to an Older Landing Page Version

Need to revert to a previous design? Click the clock icon in the bottom-left corner to open your revision history. From there, pick an older version and restore it instantly.

Step 4: Connect Your Email Marketing Service

You can easily grow your email list by connecting your favorite tools.

Connect to popular email providers like Constant Contact, GetResponse, Mailchimp, ActiveCampaign, and more, ensuring every lead captured through your landing page goes straight to your email list.

You can also set up Google Analytics tracking, spam protection, and other apps with Zapier.

Find it in the integration list and click Connect to link your email service.

Then, follow the instructions to connect and verify your account. After that, you can link all your opt-in forms to your email list.

Step 5: Configure Your Landing Page Settings

Next, take control of your landing page’s performance with easy-to-use settings.

Adjust SEO settings to boost your page’s visibility in search results, ensuring more potential customers can find you. You can also connect to analytics platforms to track your landing page’s effectiveness.

For advanced users, there are options for custom header, body, and footer scripts, giving you full control over your page’s functionality.

Remember to click Save to preserve your changes.

Step 6: Publish Your Landing Page in WordPress

Before publishing your landing page, you should preview it. That way, you can see if it looks good on both desktop and mobile devices.

To preview your page, click the preview icon in the landing page builder. You’ll see a mobile page preview instantly, so you can scroll through and make any changes. Just click the icon again to switch back to the desktop preview.

If you’d like to see a live preview of your page, click the eye icon to open your landing page in a new tab.

When you’re happy with how everything looks, click the arrow under the Save button and click Publish.

Here’s an example of a landing page I created for this guide on my test website:

This landing page took me around 15 minutes to create—one-third the time of the Block Editor method. More importantly, it includes features proven to boost conversions:

• Professional design that builds trust
• Countdown timer to create urgency
• Direct email integration (no extra plugins)
• Mobile-optimized automatically
• Fast load times for better SEO

Expert Tip: Use SeedProd’s Import and Export feature to save your best designs as templates. Create a base layout once, then reuse it for future projects to save even more time.

Method 3: Create a Landing Page with Other Page Builders

If you already use Elementor, Divi, or Beaver Builder, you can create landing pages with them too. This keeps your design consistent across your site.

• Elementor – Free version available; Pro from $59/year. Great for extensive design control but can be slower than SeedProd.
• Divi – $89/year or $249 lifetime. Visual builder with unlimited site license, but bloated for simple landing pages.
• Beaver Builder – From $99/year. Clean code output favored by developers, but smaller template library.

The process is similar across all page builders:

1. Install and activate your page builder plugin
2. Create a new page (Pages » Add New)
3. Launch the builder via the “Edit with [Builder Name]” button
4. Choose a landing page template or start from scratch
5. Customize with drag-and-drop elements (headlines, images, buttons, forms)
6. Configure settings: hide header/footer, add SEO data, set up tracking
7. Preview on mobile and desktop, then publish

Bottom line: If you already own and know one of these builders, use it. But if you’re starting fresh, SeedProd is faster and specifically built for landing page conversions.

How Do I Make My WordPress Homepage a Landing Page?

If you want your landing page to be the first thing website visitors see, you’ll need to set it as your static homepage.

To do this, go to Settings » Reading from your WordPress dashboard. Then, select the ‘A static page’ option, and choose the landing page you just created from the dropdown menu.

It won’t be the same as your regular homepage. Instead, it means your custom landing page is where visitors land when they click through to your main WordPress site.

What Types of Landing Pages Can You Build in WordPress?

Not all landing pages are the same. Depending on your goal, whether it’s collecting emails, launching a product, or replacing your homepage, WordPress makes it easy to create a custom landing page without writing code.

Here are some of the most effective types:

Page Type	Primary Goal	Best Use Case
Waitlist Landing Pages	Build early interest and collect email signups	Pre-launch products or services
Squeeze Pages	Email capture	Lead magnets like free ebooks or checklists
Sales Pages	Drive purchases or signups	Highlighting offers with pricing and social proof
Event or Webinar Pages	Increase attendance	Promoting online or in-person events
Homepage Replacements	Welcome visitors and guide action	Temporary homepage when the full site isn’t ready

Each of these pages can be built quickly using a drag-and-drop builder like SeedProd. Just choose a template, customize your content, and publish.

Best Practices for High-Converting WordPress Landing Pages

To ensure your landing page performs well, it’s important to follow a few proven design and optimization best practices. These tips will help you maximize conversions and sales.

• Focus on one goal: Each landing page should target a single action like an email signup, product sale, or webinar registration.
• Eliminate distractions: Hide your navigation menu and footer so visitors stay focused on your main offer.
• Use a strong headline: State your biggest benefit clearly at the top, followed by a short subheadline for context.
• Add social proof: Include testimonials, reviews, or case studies to build trust and credibility.
• Optimize for mobile: Make sure buttons, forms, and text are easy to interact with on smaller screens.
• Track and test: Use analytics and A/B testing to identify what copy or design changes improve your results.

Following these steps can turn an average WordPress landing page into one that consistently drives conversions. For more help, see our landing page optimization tips guide.

FAQs About WordPress Landing Pages

You now know three proven ways to create a landing page in WordPress:

• WordPress Block Editor: Free but time-intensive (45-60 min)
• SeedProd: Fast, professional, conversion-optimized (15-30 min) – my recommendation
• Other Page Builders: Good if you already own one (30-45 min)

For most marketers and business owners, SeedProd offers the best balance of speed, results, and ease of use. But if budget is tight, the Block Editor can get you started.

Whichever method you choose, remember that launching your page is just the beginning. Test your headlines, try different calls-to-action, and use analytics to improve your conversion rates over time.

For more guidance on optimizing your results, check out these related tutorials:

• How to A/B Test Your Landing Page
• Types of Landing Pages Guaranteed to Convert
• Landing Page Best Practices for Incredible Conversion Rates
• Landing Page URL Examples and Best Practices
• How to Create a Quick Landing Page to Test Ideas
• Landing Page Headline Formulas to Boost Conversion Rates
• Landing Page Not Converting? 9 Tips to Fix It Fast

Building a high-converting landing page is just the start. Keep optimizing, testing, and refining your content to grow your traffic and conversions over time.

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