How to Create an Ebook Landing Page in WordPress (Step-by-Step) 

Creating an ebook landing page in WordPress helps you grow your email list and promote your book more effectively than a standard website page.

A dedicated landing page removes distractions and focuses visitors on one action: downloading your ebook or signing up for your email list. This focused approach converts better than sending people to your homepage or a generic blog post.

In this guide, I’ll show you how to create an ebook landing page in WordPress using SeedProd’s drag-and-drop builder.

What Is an Ebook Landing Page?

An ebook landing page is a standalone web page designed specifically to promote and distribute your ebook. Unlike a regular website page, it focuses on a single goal: getting visitors to download your ebook, sign up for your email list, or purchase your book.

These pages remove distractions like navigation menus and multiple links so visitors can focus on one clear action.

Types of Ebook Landing Pages

You can use ebook landing pages in different ways depending on your goal. Here are the main types:

Lead Magnet Pages (Free Ebook for Email)

A lead magnet page offers a free ebook in exchange for an email address. It shows the value of your ebook and makes it easy for visitors to sign up.

With a well-designed page and compelling offer, you can see opt-in rates of 20% to 40% or higher.

Direct Sales Pages

A sales page sells your ebook directly. It includes pricing, testimonials from readers, and a clear purchase button.

By removing distractions and focusing on one action, sales pages can achieve conversion rates of 2.8% to 5.3% or higher.

Book Promotion Pages

A promotion page works for books available on multiple platforms. It highlights your book’s content, benefits, and author background, then links to retailers like Amazon or includes direct purchase options.

This type works well for authors building their brand or launching a new book.

Think about your goal to choose the right type of page. Check out some ebook landing page examples for more inspiration.

Key Elements of an Effective Ebook Landing Page

Before you start building your page, you need to understand what makes an ebook landing page convert. Here are the essential elements to include:

• A compelling headline. Your headline is the first thing visitors see. Make it focused on the value your ebook offers. As David Ogilvy said, “On average, five times as many people read the headline as read the body copy.” See our guide on landing page headline formulas for examples.
• Clear subheadings. Subheadings break up your content and make the page easier to scan. Each one should guide visitors toward your call-to-action.
• High-quality images and videos. Images show the quality of your ebook faster than words. Use high-resolution images of your ebook cover and relevant graphics. Videos work just as well to demonstrate value.
• Benefit-focused copy. Your copy should be easy to read and to the point. Highlight the benefits of your ebook and explain what problems it solves. You can even give readers a preview of a relevant chapter.
• Social proof. Include testimonials, reviews, or logos from recognizable businesses. Social proof builds credibility and trust. I use testimonials on landing pages because they show real results.
• A strong call-to-action. Your CTA button should stand out and encourage immediate action. Use persuasive language like “Download Now” or “Get Instant Access.” Landing pages with strong CTAs can convert at rates as high as 15%.

For more tips, see our landing page best practices guide.

How to Create an Ebook Landing Page in WordPress

The easiest way to create an ebook landing page in WordPress is with a landing page builder plugin. I recommend SeedProd because it lets you build custom pages without code.

SeedProd is a drag-and-drop WordPress website builder trusted by over 1 million websites. It includes hundreds of pre-built landing page templates with real-time preview, and all templates are fully responsive.

You can also use Thrive Architect as an alternative.

Here’s how to build your ebook landing page step by step.

Step 1. Install the SeedProd Plugin

First, click here to get started with SeedProd and download the plugin to your computer. Then, follow these step-by-step instructions to install a WordPress plugin.

For this guide, we’ll use SeedProd Pro for its advanced features. You can see the different plans on SeedProd’s pricing page.

After installing and activating the plugin, you’ll see a screen asking you to enter your SeedProd license key. Your key will be sent to the registered email address you used when signing up for the plugin.

Go ahead and enter your key and click the Verify Key button.

Next, scroll down the page and click the Create Your First Page button to create a new landing page and choose a template.

Step 2. Create a Your First Page & Choose a Book Landing Page Template

After clicking the button to create a new page, you’ll see the SeedProd landing page dashboard. Along the top of the page are 4 different page modes:

1. Coming Soon Mode – Create a coming soon page in WordPress.
2. Maintenance Mode – Put WordPress in Maintenance Mode with a maintenance page.
3. Login Page – Create a custom Login Page in WordPress.
4. 404 Page – Add a custom 404 error page to your website.

Under that area is a section that lists the landing pages you’ve created with SeedProd.

To create your first page, click the Add New Landing Page button.

On the next page is SeedProd’s library of responsive landing page templates.

Using the buttons along the top, you can filter the templates based on the page type.

In the sales section, you’ll find responsive ebook landing page templates, perfect for selling a book online.

In the Lead Squeeze section are several book templates designed for ebook lead magnets.

You can also customize any template and turn it into your book landing page.

For this tutorial, I’ll use the Ebook Sales Page template. Hover your mouse over the template thumbnail and click the checkmark icon to launch it.

You’ll then see a popup asking you to add a landing page name and URL. Don’t worry; you can change these settings later.

Now click Save and Start Editing the Page to launch your landing page template in the drag-and-drop builder.

Step 3. Design and Add Content to Your Book Landing Page

SeedProd’s visual page editor allows you to add content to your landing page and see real-time changes. You can do this by dragging a landing page block from the left-side panel and dropping it onto the live preview on the right.

The landing page blocks are divided into 2 sections: Standard and Advanced.

Standard blocks include page elements that control the general layout of your page. This includes images, videos, columns, spacers, buttons, and text blocks.

The Advanced blocks focus more on lead generation and include powerful page elements to grow your email list, leads, and sales. For instance, you can add signup forms to collect email addresses, giveaways to incentivize signups, contact forms with minimal form fields for feedback, and more.

For example, you can easily add star ratings and testimonials to your book landing page to show visitors positive comments from other customers, which will persuade them to buy.

To do this, drag the Star Rating block or the Testimonial block from the left-hand side of your screen and drop it into place on your page.

You can then click the block to adjust the alignment, rating scale, size, etc.

Then, in the Advanced tab, you can change the star rating colors and white space.

You can also change the content of your template by clicking any block and replacing it with your work.

For instance, to replace the ebook cover image, click the image block, select the gallery icon in the left-hand panel, and upload your image from either your computer or WordPress media library.

Many of SeedProd’s landing page blocks come with various pre-made block templates. This means you can change the style of each block with a single click.

For example, when you click the Button block and select the Templates tab, you’ll see various pre-made styles. Just click a style to add it to the block automatically.

Keep adding content to your page until you’re happy, and remember to include your company name for added trust and authenticity. You can save your changes by clicking the green Save button at the top-right corner of your screen.

Step 4. Customize the Styling of Your Book Landing Page

It’s just as easy to customize the design and styling of your landing page. Click the gear icon in the bottom left corner of your screen to see the global page settings.

You can customize your landing page fonts, colors, backgrounds, and CSS globally. This means that any changes you make will affect your entire page.

First, click the Background tab to see the different options for customizing your page background. You can change the background style to a solid color or gradient or upload a background image. It’s also possible to use full-width video backgrounds or slideshows.

To upload a background image, click the Use Your Own Image button and select an image from your computer or WordPress media library.

Now, let’s look at how to change your global page fonts.

Click the Fonts tab to pick any font, font size, and weight from the drop-down menus. You can also click the Font Themes button to see various font combinations you can add to your landing page with a single click.

Follow the same steps for the Colors tab. Here, you can change your global page colors or click the Color Palettes button to choose from various pre-made landing page color schemes.

You may also want to include further design elements, such as using video on your page, case studies to improve trust, and testimonials from previous customers. Simply drag over the appropriate block and enter your content.

When your book landing page looks exactly like you want, click Save.

Step 5. Integrate Your Email Marketing Service

If you want to grow your email list, you’ll need to connect your landing page to your favorite email marketing service. SeedProd makes integrations with email providers, Google Analytics, and Zapier super-easy.

Just click the Connect tab at the top of the builder. Then, you’ll see a list of the best email marketing services. Pick your favorite from the list and click Connect New Account to verify your settings.

After, anyone who subscribes to your landing page will automatically be added to your email list.

Step 6. Edit Your Book Landing Page Settings

Click the Page Settings tab at the top of the builder to see an overview of the different settings you can configure in SeedProd.

In the General section, you can change the name and URL of your book landing page.

The SEO and Analytics settings allow you to edit the Analytics and SEO of your landing page when using plugins like MonsterInsights and All in One SEO on your WordPress website.

The Scripts section makes adding custom scripts to your landing page header, body, and footer easy. This is a useful setting if you want to use Facebook tracking pixels for retargeting recent page visitors.

Click Save to store your settings, then move on to the final step.

Step 7. Publish Your Book Landing Page

You’re now ready to publish your landing page. Great work! But first, let’s make sure your page is mobile-friendly. If it isn’t mobile responsive and doesn’t adapt to different screen sizes, it won’t look good on mobile devices.

To check your landing page design looks great on mobile, head back to the Design tab and click the Mobile Preview icon at the bottom of your screen.

You will now see a version of your ebook landing page design as it would look on mobile. eBook landing page mobile optimization is crucial for user experience since many users browse from mobile devices.

So, if anything doesn’t look right, you can edit your page right there in the mobile preview.

To switch back, click the Desktop Preview icon.

Now that everything looks good, let’s go ahead and publish your landing page.

In the top-right corner of your screen, click the downwards arrow next to the Save button and click Publish.

You will then see a popup telling you that SeedProd published the page successfully.

Click the See Live Page button to see how your book landing page looks to visitors.

Here’s an example I made on my test website:

What to Do After Publishing Your Ebook Landing Page

Publishing your landing page is just the first step. You need to set up the complete workflow and drive traffic to start getting downloads.

Set Up Your Thank-You Page

Create a thank-you page that confirms the subscription and sets expectations. Tell visitors to check their email for the download link.

You can also use this page to promote related content or products.

Configure Email Delivery

Set up an automated email that delivers the ebook immediately after someone subscribes. Most email marketing services like Mailchimp, ConvertKit, or ActiveCampaign make this easy.

Include a clear download link or button in the email and consider adding a backup PDF attachment.

Test the Complete Flow

Before you promote your page, test the entire process yourself. Fill out the form, check that the thank-you page loads, and verify the email arrives with a working download link.

Ask a colleague or friend to test it as well to catch any issues you might miss.

Drive Traffic to Your Page

Now you need to get people to visit your landing page. Here are effective ways to drive traffic:

• Email your existing list. If you have an email list, send an announcement about your new ebook. Your current subscribers are the most likely to download it.
• Share on social media. Post about your ebook on platforms where your audience spends time. Include eye-catching images and a clear call-to-action.
• Link from blog posts. Add links to your landing page from relevant blog posts on your website. This helps with SEO and captures readers who are already interested in the topic.
• Run paid ads. Facebook Ads, Google Ads, or LinkedIn Ads can drive targeted traffic quickly. Start with a small budget and test different audiences.
• Run a giveaway contest. Contests generate buzz and can help spread the word about your ebook. Here’s how to create a contest in WordPress.

Track which traffic sources work best so you can focus your efforts on what converts.

Ebook Landing Page FAQs

What are the key elements of an effective ebook landing page?

An effective ebook landing page includes a compelling headline, clear subheadings, high-quality images of your ebook cover, benefit-focused copy, social proof like testimonials, and a strong call-to-action button. Remove navigation menus and other distractions so visitors focus on one action.

Do I need a paid plugin to create an ebook landing page in WordPress?

You can create basic landing pages with free plugins or page builders. However, paid plugins like SeedProd offer professional templates, drag-and-drop builders, email marketing integrations, and conversion-focused features that make it easier to build high-converting pages without coding.

How do I promote my ebook landing page?

Promote your landing page by emailing your existing list, sharing on social media, linking from relevant blog posts, running paid ads on Facebook or Google, and running giveaway contests. Track which traffic sources convert best so you can focus your efforts. Check out more ebook marketing tips for detailed strategies.

What conversion rate should I expect for an ebook landing page?

A good benchmark for ebook landing pages is a conversion rate of 2-5%. Lead magnet pages offering free ebooks can see higher rates of 20-40% with a compelling offer and well-designed page. Your actual conversion rate depends on your industry, traffic source, and page design quality.

How can I improve my ebook landing page conversion rate?

Improve your conversion rate by A/B testing different headlines, images, copy, and call-to-action buttons. Make sure your page loads quickly, works well on mobile devices, and clearly explains the value of your ebook. Reduce form fields to only what you need.

That’s it!

I hope this article has helped you learn how to create a landing page for your book in WordPress. Try SeedProd today to create a landing page that will help you generate more leads and sales.

You might also find the following tips and tutorials helpful:

• How to Create a Quick Landing Page to Test Ideas
• How to Create a Landing Page with Payment Gateway
• 7 Landing Page URL Examples and Best Practices

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