How to Announce a New Website by Email (With 9 Examples) 

When I built my first site, I thought the hard part was over. But announcing the launch? That’s what really tripped me up. I had no idea how to write a new website announcement email that people would actually read, let alone click.

If you’re in the same boat, this guide will walk you through exactly how to write a pre-launch email that builds excitement, drives early traffic, and gets people on your list before you even launch. I’ll even show you 9 real examples to copy.

How to Announce a New Website by Email (Quick Steps):

Before we get started, let’s look at why writing a pre-launch email campaign can help.

Why Send a Website Announcement Email Before You Launch?

Announcing your website early helps you build momentum and start growing your audience right away. Here are three reasons to start emailing before launch day:

1. Make people aware of your new website to attract new visitors.
2. Remind old visitors that you have something new to offer.
3. Build the momentum leading up to your website launch.

Now you know the importance of sending out emails announcing your new site, let’s start writing them.

How to Announce a New Website by Email (Step-by-Step Guide)

There’s no one perfect email, but there is a process. These steps will help you build your list, write emails people open, and create buzz before your site goes live.

Step 1: Create a Coming Soon Page to Collect Emails

You don’t need a full website to start building your list. A simple coming soon page gives people a way to sign up, while giving you time to finish things behind the scenes.

A coming soon page is a special kind of webpage that gives people a sneak peek at what’s coming. It also hides the work going on behind the scenes.

The great thing about using coming soon landing pages is they can build your email list before launch day. Plus, with the SeedProd landing page plugin‘s social sharing features, you can get others to spread the word.

So let’s look at how to build a coming soon page with SeedProd in WordPress.

First, click here to get started with SeedProd, then follow these instructions for installing a WordPress plugin.

After activating the plugin, click the SeedProd icon from your WordPress admin area to view the dashboard, which gives you the option to create and activate a coming soon page, 404 landing page, or a maintenance mode page. You can also create several other types of landing pages.

To create your coming soon page, click the Set up a Coming Soon Page button.

SeedProd comes with a range of pre-built coming soon page templates to make designing your page easier. Choose the one you like most to launch the visual page editor.

From here, you can design your page by adding some of the following elements using the easy drag-and-drop page builder:

• An email optin form to collect visitor emails so you can let them know when your site is going live.
• Social share buttons so visitors can share your site on social media.
• Social profile buttons for visitors to follow you on sites like Twitter and Facebook.
• A contact form for people to ask for more information.
• A countdown timer so people know how long is left until your site launches.
• And much more.

You can see full instructions for creating a coming soon page here.

When you’re happy with your coming soon page, publish your page by clicking the downwards arrow next to the Save button and clicking Publish.

After, head back to your SeedProd dashboard, where you can activate your coming soon page. To do that, just click the toggle from Inactive to Active.

Wonderful! Now your coming soon page is live and ready to collect the emails of interested visitors.

But before we get stuck into the process of writing your pre-launch email campaign, let’s take a look at some other ways to announce your new website.

Step 2: Build Anticipation with New Content

Even without a live website, you can create and share content to get people excited. Social posts, guest blogs, and short videos all help build interest and awareness.

You could try some of the following options:

• Write a guest post on a related blog mentioning your new site.
• Record a video announcement and publish it on YouTube.
• Start a Facebook Live stream to discuss new site features.
• Share behind-the-scenes images on Instagram.
• Host a question-and-answer session with your followers on Twitter.

Here are a few great examples of how you can build a buzz with new content:

The Foggy Dog showcased its new website on Instagram with details on new features and shoutouts to those involved in building it.

Crown Paving combined the launch of their new website with a competition, which generated heaps of interest on Twitter.

Now that you have an idea of the kind of content you can create, let’s dive into how to write a new website announcement email.

Step 3: Send a Pre-Launch Email Series

Instead of sending one big launch email, spread it out. A short email series keeps people curious and gives you more chances to show what’s coming.

A new website announcement email is excellent for this because it lets you follow up with more information at later stages before you launch.

One example could be to create a series of emails with 3 different bits of information sent out over several days, such as:

• A screenshot of a new area of your site.
• A collage of product images that will feature in your new store.
• A video trailer talking about something coming soon.

Each email can cover one talking point that might seem unrelated to begin with. But, when all three emails are read, the connections will become clear.

An excellent example of an email campaign sent over time is the one delivered by Asana.

In the first email of their welcome series, they provide 3 tasks you can get done using their software.

3 days later, they send another email asking what you need to get done and encouraging you to get started.

2 days after that, there’s an email talking about the Asana dashboard. The series ends after another 2 days highlighting the calendar view.

This campaign does 3 key things:

1. Makes the reader feel welcome.
2. Highlights important product features.
3. Builds interest over time.

Using this kind of example, you can build a similar interest in your new website. But, without a great subject line, no one will open your emails to learn more.

Not to worry, we’ll cover that next.

Step 4: Write Attention-Grabbing Email Subject Lines

Great subject lines get your emails opened. Without them, all your hard work might go unseen. Here’s how to write subject lines that stand out in crowded inboxes.

The thing about subject lines is you don’t have a lot of space to play with. Most subject lines range from 41-50 characters. With mobile screens, it’s even less than that, so it’s wise to get the important parts in at the start.

Some ways to improve your website announcement email subject line include:

• Telling people exactly what they get when they open your emails.
• Adding their first name in the subject line to keep them engaged.
• Avoiding trigger words that will send your email into the spam folder.
• Using tried and tested subject lines that convert and adapt them to suit your brand.

This subject line from RafflePress is a great example of using a combination of key information, emotional words, and the clever use of emojis.

Did you know? Emotional content can increase the effectiveness of email marketing by as much as 70%! Just don’t get too enthusiastic with those emojis.

The emotional words here are Proven and Viral because they spark an emotional response of trust and excitement in readers.

The above example from MonsterInsights claims to help readers with a specific goal in a short time span. They further emphasize the claim with the use of the emotional word, ‘seriously.’

You can even go as far as to include a little humor in the subject lines.

This one we spotted is simple enough to get across the main idea while using a fun play on words to help with engagement.

The next thing to tackle is keeping the momentum going once you’ve launched your new website. A great way to achieve this is to build exclusivity into your launch plan.

Step 5: Offer Subscriber-Only Exclusives

People love feeling like insiders. Offering early access, sneak peeks, or limited-time deals can turn subscribers into superfans before your site even launches

Think about the lines of people queuing up for the latest iPhone release. They all want to be part of the Apple Club.

To take advantage of this concept in your new website announcement email, make sure you let readers know they have a chance to become part of an exclusive group.

You could offer subscriber exclusives, including:

• Early access to your services or website.
• The ability to pre-order your products.
• The chance to receive information that’s not available to the general public.

You can even go one step further by including this offer on your coming soon page to create the fear of missing out on something exciting.

IsItWP achieves a sense of exclusivity with its’ Black Friday optin popup.

The eye-catching design grabs your attention right away, and the countdown timer creates a sense of urgency, prompting you to click.

Online pharmacist Boots uses a simple optin form with the promise of exclusive deals for email subscribers.

You can use OptinMonster to add optin forms with countdown timers to any website easily.

New Website Announcement Launch Email FAQs

Still have questions? These are the most common things people ask when planning a new website announcement email campaign.

Writing a new website announcement email doesn’t have to feel overwhelming. If you follow these steps and plan ahead, you can build buzz, grow your email list, and make your launch day a success.

You don’t need a full site to start, just a clear message, a simple email sequence, and a place to collect signups. SeedProd makes this easy with its drag-and-drop builder, so you can publish a coming soon page and start collecting emails today.

I hope the explanation and examples included in this article help you with your new website’s launch. And if you need some help adding Google Analytics to track your site launch’s performance, check out this guide.

If you liked this article, don’t forget to stay updated by following us on Twitter and Facebook.