If you’re deciding between Unbounce vs ClickFunnels, the main difference is simple: Unbounce is a landing page platform built for testing and conversion optimization, while ClickFunnels is a funnel builder built to sell through multi-step flows with upsells.
In this guide, I’ll compare them side by side so you can choose based on what you’re building, how you plan to drive traffic, and what you need your pages to do next.
If you’re on WordPress and you want a cheaper, simpler way to build landing pages and funnels on your own site, I’ll also show where SeedProd fits as an alternative.
If you’re in a hurry, here’s a quick overview of my findings:
| # | Platform | Best For | Free Plan | Starting Price |
|---|---|---|---|---|
| 🥇 | SeedProd | Easy WordPress pages | ✅ | From $39.50/year |
| 🥈 | Unbounce | Advanced A/B testing | ❌ | From $74/month |
| 🥉 | ClickFunnels | Full sales funnels | ❌ | From $81/month |
Quick pick:
- Choose Unbounce if you’re running paid ads, care about A/B testing, and want to squeeze more conversions out of standalone landing pages.
- Choose ClickFunnels if you need a full sales funnel with checkout steps, order bumps, and upsells.
- Choose SeedProd if you want to build landing pages inside WordPress and keep costs low while staying in control of your site.
- Unbounce vs ClickFunnels: Core Differences at a Glance
- Ease of Use: Which Platform Is Fastest to Build With?
- Customization: Layout Control vs Funnel Templates
- Advanced Features: Testing, Automation, and AI Tools
- Integrations: Email, Payments, and Analytics
- Pricing: What You Actually Pay as You Grow
- Customer Support: Help, Docs, and Response Times
- Final Verdict: Unbounce vs ClickFunnels (and When to Use SeedProd)
- Unbounce vs ClickFunnels vs SeedProd FAQs
Unbounce vs ClickFunnels: Core Differences at a Glance
The biggest difference between Unbounce and ClickFunnels is what they’re designed to build. Unbounce focuses on standalone landing pages and testing, while ClickFunnels focuses on complete sales funnels from opt-in to checkout.
This table shows how each platform handles core tasks like testing, funnels, and selling, which are usually the deciding factors.
| Feature | Unbounce | ClickFunnels | SeedProd |
|---|---|---|---|
| A/B Testing | Advanced | Built-in | None |
| Sales Funnels | None | Complete funnels | Landing page funnels |
| Theme Builder | None | None | Full WordPress theme builder |
| Email Marketing | Integrations only | Built-in automation | Integrations only |
| eCommerce | Limited | Checkout & upsells | WooCommerce & EDD support |
Unbounce: Best for Landing Pages and A/B Testing
Unbounce is a landing page builder built for marketers who run ads and need strong A/B testing and conversion tools.
Its clean interface and drag-and-drop builder make it easy to use, even for beginners. The platform is clearly designed for marketers, focusing on A/B testing, improving conversions, and capturing leads.
One of my favorite features is dynamic text replacement, which lets you personalize your landing pages for each visitor. This means you can show different text to people depending on where they’re from or what they searched for.
I’ve mainly used Unbounce for paid traffic landing pages where I needed to test headlines and messaging quickly without touching the rest of a site.
Key Unbounce Features
- Drag-and-drop landing page builder
- Templates
- Customization
- Mobile responsiveness
- A/B split testing
- AI-powered optimization
- Pop-ups and sticky bars
- Form builder.
- Integrations
- Real-time analytics
- Conversion tracking
If you’re a marketer or agency that needs a powerful tool for building high-converting landing pages and pop-ups, Unbounce is a good option. It’s especially useful if you want advanced features like A/B testing and dynamic text replacement. But if you’re just starting out or have a tight budget, Unbounce might be too much.
ClickFunnels: Best for Full Sales Funnels and Checkouts
ClickFunnels is built for selling through multi-step funnels, not just collecting leads. It’s designed to take someone from opt-in to checkout, with upsells and follow-ups built in.
The order bump feature stood out to me because it’s built directly into the checkout step, so you don’t need extra plugins or custom setup to increase order value. The one-click upsells were also helpful, making it easy for customers to buy more with just one click.
ClickFunnels does take some time to learn, though. The interface can be overwhelming at first, and there are a lot of features to figure out.
The downside is the learning curve. There are a lot of moving parts, and setting up your first funnel takes longer than building a single landing page in Unbounce or WordPress.
Key ClickFunnels Features:
- Drag-and-drop editor
- Pre-built funnel templates
- Customization
- Email marketing
- Shopping cart and payment processing
- Membership sites
- A/B testing
- Affiliate management
- Integration
- Analytics
ClickFunnels makes the most sense if your goal is selling products, courses, or services through a structured funnel. If you only need landing pages or lead capture, it’s usually more than you need.
SeedProd: WordPress-Based Alternative for Landing Pages
SeedProd is a drag-and-drop WordPress website builder. It easily integrates with your current site, so you can quickly create sales funnel landing pages, sales pages, or even a whole website without needing to code.
The theme builder was a game-changer for me. It let me change how my site looks and feels without having to find a new theme or write any code. I easily created custom headers, footers, and templates, making my site look unique.
The coming soon page and maintenance mode options were also super helpful. When working on my site, I could show visitors a nice-looking page to let them know it was under construction.
Key SeedProd Features:
- Drag-and-drop page builder
- 300+ landing page templates and website templates
- AI image & text generation.
- Customizable blocks and sections.
- Coming soon, maintenance, and 404 pages.
- WordPress theme builder.
- Responsive design.
- Email marketing integrations.
- Spam protection.
- WooCommerce & Easy Digital Downloads integration.
- Dynamic text replacement
- Domain mapping.
SeedProd is great for WordPress users who want a simple way to create landing pages and customize their sites. If you’re new to this or want things to be easy, SeedProd’s drag-and-drop builder and templates are perfect. It’s also a good choice if you want a custom theme but don’t want to hire a developer or want to speed up your web development workflow.
Ease of Use: Which Platform Is Fastest to Build With?
| Platform | Ease of Use | Learning Curve |
|---|---|---|
| Unbounce | Clean drag-and-drop editor | Moderate — advanced settings can overwhelm beginners |
| ClickFunnels | Step-by-step funnel builder | High — takes time to learn all features |
| SeedProd | Simple drag-and-drop inside WordPress | Low — ideal for beginners |
SeedProd is the easiest to use of the three, mainly because it works inside WordPress and removes the need to learn a separate platform.
Unbounce also has a drag-and-drop landing page tool, but it’s less intuitive than SeedProd. It has more options and settings, which might be overwhelming for beginners, but experienced marketers will like the extra flexibility.
ClickFunnels has the steepest learning curve because of how many funnel and checkout features are built in.
Bottom line: SeedProd is easiest for beginners, Unbounce suits marketers, and ClickFunnels has the steepest learning curve.
Customization: Layout Control vs Funnel Templates
Unbounce and SeedProd offer impressive customization options, while ClickFunnels takes a more structured approach.
| Platform | Layout Control | Theme Customization | Code Support |
|---|---|---|---|
| Unbounce | Full drag-and-drop, pixel-perfect editing | None | Custom CSS/JS supported |
| ClickFunnels | Template-based with editable sections | None | Limited custom code |
| SeedProd | Drag-and-drop with global styles | Full WordPress theme builder | Custom CSS/HTML blocks |
Unbounce’s drag-and-drop builder gives you complete control over your web page’s layout, spacing, colors, and fonts. You can even add custom code for more flexibility.
Unbounce makes it easy to build clean landing pages quickly, especially when you want precise spacing and layout control without being boxed into a theme.
SeedProd also has a drag-and-drop builder with similar customization options. However, it focuses more on theme customization. With SeedProd’s Theme Builder, you can create a completely custom WordPress theme that matches your brand.
I also loved how SeedProd’s eCommerce features allowed me to build an online store. With support for both WooCommerce and Easy Digital Downloads, I could create and customize a site to sell physical and digital products.
ClickFunnels, on the other hand, is based on templates. You can customize the templates, but the pre-designed sections and elements limit you. This can be a downside if you want full control, but it’s also helpful if you need to create a professional landing page quickly without design experience.
ClickFunnels templates work well for sales funnels because they’re built around conversion-focused sections like offer stacks, social proof, and checkout steps.
Further Reading: 10 Cheap Unbounce Alternatives That Work
Advanced Features: Testing, Automation, and AI Tools
Unbounce excels at A/B testing and optimization. You can easily create and test multiple landing page versions to see which works best for your digital marketing campaigns.
Unbounce also has Smart Traffic, an AI tool that automatically sends visitors to the landing page version, most likely to convert them into customers.
ClickFunnels is all about building sales funnels. It offers pre-built templates for different products and services, email marketing automation, membership sites, and affiliate management tools. It’s a complete solution for online businesses.
SeedProd may not have as many features as Unbounce or ClickFunnels, but it has some powerful tools for WordPress users. The Theme Builder lets you customize your entire WordPress site without coding, and its generative AI features make adding text and images fast and easy.
SeedProd’s blocks focus on lead generation. For example, its opt-in forms, countdown timers, and testimonial widgets make it easier to grow your email list subscribers.
With its domain mapping feature, you can host multiple landing pages with custom domain names on a single WordPress installation. This saves setting up a new installation for each custom domain.
SeedProd also works with WooCommerce and Easy Digital Downloads, so you can easily create product landing pages and checkout pages for your online store.
Integrations: Email, Payments, and Analytics
Integrations are essential for a smooth workflow, and each platform offers different options.
| Platform | Integrations | Notable Tools |
|---|---|---|
| Unbounce | Wide range | Mailchimp, HubSpot, Shopify, Zapier |
| ClickFunnels | Wide range but setup harder | Salesforce, GetResponse, GoTo Webinar |
| SeedProd | Native WordPress integrations | WooCommerce, WPForms, OptinMonster, AIOSEO |
Unbounce integrates with many popular marketing platforms and tools like Mailchimp, Zapier, Shopify, and HubSpot. Unbounce also connects with Google Analytics and other tools to track your landing page performance.
ClickFunnels integrates with email marketing, payment gateways, and webinar platforms, like Salesforce, GetResponse, and GoTo Webinar. ClickFunnels integrations can take more setup than Unbounce, especially if you’re connecting multiple tools across payments, email, and webinars.
SeedProd is a WordPress plugin, so it works with popular WordPress plugins, including All in One SEO, OptinMonster, and MonsterInsights. It even has blocks designed for WPForms and RafflePress giveaways.
You can also easily connect SeedProd with your email marketing service, CRM, Google Analytics, or eCommerce tools.
I used it with WooCommerce to create a product landing page with add-to-cart and secure checkout features.
If you want WordPress-native integrations, SeedProd is the best fit. For wider SaaS integrations, Unbounce or ClickFunnels are better.
Further Reading: 9 Best ClickFunnels Replacements Free & Paid
Pricing: What You Actually Pay as You Grow
The real pricing difference between Unbounce and ClickFunnels isn’t just monthly cost. It’s how quickly you’re pushed into higher plans based on traffic, features, and funnel complexity.
| Platform | Starting Price | Trial / Guarantee | Best For |
|---|---|---|---|
| Unbounce | $74/month | 14-day free trial | Marketers & agencies |
| ClickFunnels | $81/month | 30-day money-back guarantee | Entrepreneurs & online businesses |
| SeedProd | $39.50/year | Free version + 14-day money-back guarantee | WordPress users & small businesses |
Unbounce’s standard plans start at $74 per month, which might be expensive for some. However, the higher-priced plans have more features and are good for growing businesses.
With Unbounce, pricing increases as your traffic and conversions grow. That works well for teams running paid campaigns, but it means costs can climb quickly once a page starts performing.
ClickFunnels’ pricing starts at $81 per month. It has many features for building sales funnels, but the high cost might not be worth it for everyone.
ClickFunnels bundles a lot into its base price, but you’re paying for the full funnel system whether you use it all or not. If you only need a few pages or a simple flow, the cost is hard to justify.
SeedProd is the most affordable option with a free version and pricing plans starting at $39.50 per year. This makes it an excellent choice for beginners, bloggers, and small businesses. It may have fewer features than the other two, but it’s good value for WordPress users.
Bottom line: Unbounce charges for optimization power, ClickFunnels charges for funnel automation, and SeedProd keeps costs low by staying WordPress-first.
Customer Support: Help, Docs, and Response Times
Unbounce has fair customer support, in my experience. Their live chat and email support were always available, and the staff were helpful and knowledgeable. I got my questions answered and problems solved quickly.
ClickFunnels also offers live chat and email support, but it responds slower than Unbounce. Its knowledge base and tutorials weren’t as helpful or easy to find.
SeedProd offers support through a chatbot, email, documentation, and tutorials; however, I haven’t needed to use many of them. The documentation and blog were helpful for most of my questions and problems.
That said, its live chat feature is fast and easy to navigate. When I asked how to create a landing page, it gave me full instructions, complete with screenshots of the interface.
Overall, Unbounce and SeedProd offer more responsive and accessible support than ClickFunnels.
Final Verdict: Unbounce vs ClickFunnels (and When to Use SeedProd)
If you’re choosing strictly between Unbounce and ClickFunnels, Unbounce is usually the better fit for ad-driven landing pages, while ClickFunnels is usually the better fit for selling through checkout funnels.
In my experience, SeedProd is the best overall choice.
This makes it an excellent option for beginners, bloggers, and small businesses who want to create professional landing pages and customize their websites without spending much money.
The best landing page builder for you depends on your needs. Unbounce might be better if you need advanced features like A/B testing. If you need to build complex sales funnels, ClickFunnels could be the right choice.
But for most people, especially those using WordPress, SeedProd is the best balance of simplicity, affordability, and customization. It’s a powerful tool that can help you create landing pages and websites that get results and grow your business.
Unbounce vs ClickFunnels vs SeedProd FAQs
Next, Create Your Landing Page
Choosing between Unbounce and ClickFunnels comes down to how you plan to build and monetize your pages.
Unbounce is great for advanced marketers, ClickFunnels for sales funnels, and SeedProd for WordPress users who want speed, simplicity, and affordability.
If you’re looking for an easy way to build landing pages that get results, SeedProd is the solution for you.
You can also see the following guides to learn how different page builders compare:
- Leadpages vs Unbounce vs SeedProd
- Beaver Builder vs Elementor vs SeedProd
- Instapage vs ClickFunnels vs SeedProd
- Divi vs Beaver Builder vs SeedProd
- ClickFunnels vs LeadPages vs SeedProd
- Elementor vs Divi vs SeedProd
- Leadpages vs Instapage vs SeedProd
- Elementor vs WPBakery vs SeedProd
Thanks for reading! We’d love to hear your thoughts, so please feel free to join the conversation on YouTube, X and Facebook for more helpful advice and content to grow your business.
