Creating a landing page in WordPress means building a standalone page designed to turn visitors into subscribers, buyers, or leads. The fastest way to do it is by using a drag-and-drop page builder like SeedProd, so you can design, customize, and publish without touching code.
In this guide, I’ll show you step-by-step how to create a landing page in WordPress from start to finish.
How to Create a WordPress Landing Page (No Code Required)
Follow these simple steps to create a custom landing page in WordPress without writing code. This method works with any theme, doesn’t require a developer, and takes under 30 minutes:
This method works for beginners, marketers, and small business owners. It’s the fastest way I’ve found to create a custom landing page in WordPress without hiring a developer.
Why Should You Use Landing Pages in WordPress?
Unlike your homepage, a landing page focuses on one clear goal, like collecting leads, selling a product, or promoting an event.
Here’s why marketers prefer using landing pages:
- Higher conversion rates: Landing pages remove distractions by hiding menus and footers, helping visitors focus on your call to action.
- Full design control: Tools like SeedProd let you customize layouts, fonts, colors, and CTAs, all without coding.
- Faster campaign setup: Launch or pause time-sensitive offers without affecting your main website.
- Better tracking: Each page can have its own analytics, so you can test, measure, and improve performance easily.
Need ideas? Check out these landing page examples for inspiration.
What Types of Landing Pages Can You Build in WordPress?
Not all landing pages are the same. Depending on your goal, whether it’s collecting emails, launching a product, or replacing your homepage, WordPress makes it easy to create a custom landing page without writing code.
Here are some of the most effective types:
- Waitlist Landing Pages: Perfect for pre-launch products or services. These pages help you build early interest and collect email signups before going live.
- Squeeze Pages: Designed specifically for email capture. Usually paired with a lead magnet like a free ebook, checklist, or exclusive content to encourage opt-ins.
- Sales Pages: Focused on driving purchases or signups. These pages highlight your offer with compelling copy, CTAs, social proof, and often include pricing sections.
- Event or Webinar Pages: Promote online or in-person events. Often includes a countdown timer, registration form, and calendar integration to increase attendance.
- Homepage Replacements: Ideal when your full site isn’t ready. Use a focused landing page as your temporary homepage to welcome visitors and guide them to take action.
Each of these pages can be built quickly using a drag-and-drop builder like SeedProd. Just choose a template, customize your content, and publish.
How to Build a Custom Landing Page in WordPress with SeedProd
While you don’t technically need a WordPress landing page plugin to build your page, using one is always my first choice. It’s faster, easier, and doesn’t require any coding knowledge.
I also always use SeedProd, a popular drag-and-drop WordPress page builder, instead of the other options available. It lets you design custom pages, control layouts, and publish high-converting designs in minutes.
When I built my first landing page in 2013, I ran into tutorials packed with HTML and CSS. All I wanted was a simple signup page. That experience led me to SeedProd, and now it’s the tool I trust most to help others build landing pages quickly, without code.
First off, SeedProd is fast—really fast. Independent tests show SeedProd pages load in under a second, which is crucial since slow pages lose visitors and sales. This speed advantage gives you a strong head start.
It also includes helpful blocks like countdown timers and opt-in forms that can boost your conversion rates with minimal effort.
What I like most is how easy it is to build with SeedProd. Its drag-and-drop builder and pre-made templates make creating professional-looking pages simple, even if you’ve never designed before.
I built my entire site with SeedProd without writing a single line of code.
Now, let’s go through the steps to create your landing page with SeedProd.
Step 1. Install SeedProd Landing Page Plugin
Click here to get started with SeedProd and quickly download the plugin. In just a few clicks, you’ll have it installed on your WordPress site.
If you’d like a walkthrough, we have a guide on installing SeedProd.
After activating the plugin, navigate to SeedProd » Landing Pages from your WordPress dashboard and click the Add New Landing Page button.
Step 2. Choose a Landing Page Template
On the next page, you can choose a landing page template to jumpstart your design process. Whether you need a landing page for sales, lead generation, webinar registrations, or a custom project, there’s a template to match your goals.
These fully customizable templates eliminate the need for design experience, allowing you to create a professional-looking landing page with ease.
Alternatively, you can select the Blank Template to build and design your own page in the visual editor.
For this tutorial, I’ll choose the Newsletter Squeeze Page Template. To use it, hover your mouse over the template and click the tick icon.
After that, a lightbox popup will appear where you can give your page a name and a custom URL. Then click the Save and Start Editing the Page button to load your template in the drag-and-drop builder.
Step 3. Customize Your Landing Page Template
After creating your new page, you’ll see SeedProd’s visual drag-and-drop builder. This makes it simple to adjust your landing page layout and content in real time.
Drag and drop elements like headlines, images, buttons, and forms directly onto the page. No coding needed.
You’ll find various blocks in the sidebar, each with customizable options to match your brand.
For instance, if you click the Button block to open its settings, you’ll see several templates, colors, and gradients you can adjust easily.
Need to boost conversions? The Advanced blocks have you covered with options like lead generation forms, countdown timers, and testimonials.
To learn how to add some of these features, check out the following tutorials:
- How to Embed Google Maps in WordPress
- How To Add a Before and After Photo Slider to WordPress
- How to Add Testimonials to WordPress Pages
- How to Create a Landing Page with a Countdown Timer
- How to Add Business Hours to WordPress
- How to Add Custom WordPress Social Media Icons
Adding Landing Page Sections
Want to build full sections fast? SeedProd offers pre-made layouts for headers, hero areas, FAQs, and more. Just hover, click the plus + icon, and the section drops right into your page.
You can edit any section just like a block to match your brand or campaign design.
Customizing Global Styling Options
To keep your page consistent, use SeedProd’s global styling settings to control fonts, colors, and background images across your design.
You can even add video or slideshow backgrounds or set a global color palette to maintain a professional look throughout your page.
Restoring to an Older Landing Page Version
Need to revert to a previous design? Click the clock icon in the bottom-left corner to open your revision history. From there, pick an older version and restore it instantly.
Step 4: Connect Your Email Marketing Service
You can easily grow your email list by connecting your favorite tools.
Connect to popular email providers like Constant Contact, GetResponse, Mailchimp, ActiveCampaign, and more, ensuring every lead captured through your landing page goes straight to your email list.
You can also set up Google Analytics tracking, spam protection, and other apps with Zapier.
Find it in the integration list and click Connect to link your email service.
Then, follow the instructions to connect and verify your account. After that, you can link all your opt-in forms to your email list.
Step 5: Configure Your Landing Page Settings
Next, take control of your landing page’s performance with easy-to-use settings.
Adjust SEO settings to boost your page’s visibility in search results, ensuring more potential customers can find you. You can also connect to analytics platforms to track your landing page’s effectiveness.
For advanced users, there are options for custom header, body, and footer scripts, giving you full control over your page’s functionality.
Remember to click Save to preserve your changes.
Step 6: Publish Your Landing Page in WordPress
Before publishing your landing page, you should preview it. That way, you can see if it looks good on both desktop and mobile devices.
To preview your page, click the preview icon in the landing page builder. You’ll see a mobile page preview instantly, so you can scroll through and make any changes. Just click the icon again to switch back to the desktop preview.
If you’d like to see a live preview of your page, click the eye icon to open your landing page in a new tab.
When you’re happy with how everything looks, click the arrow under the Save button and click Publish.
Here’s an example of a landing page I created for this guide on my test website:
How Do I Make My WordPress Homepage a Landing Page?
If you want your landing page to be the first thing website visitors see, you’ll need to set it as your static homepage.
To do this, go to Settings » Reading from your WordPress dashboard. Then, select the ‘A static page’ option, and choose the landing page you just created from the dropdown menu.
It won’t be the same as your regular homepage. Instead, it means your custom landing page is where visitors land when they click through to your main WordPress site.
Best Practices for High-Converting WordPress Landing Pages
To ensure your landing page performs well, it’s important to follow a few proven design and optimization best practices. These tips will help you maximize conversions and sales.
- Focus on one goal: Each landing page should target a single action like an email signup, product sale, or webinar registration.
- Eliminate distractions: Hide your navigation menu and footer so visitors stay focused on your main offer.
- Use a strong headline: State your biggest benefit clearly at the top, followed by a short subheadline for context.
- Add social proof: Include testimonials, reviews, or case studies to build trust and credibility.
- Optimize for mobile: Make sure buttons, forms, and text are easy to interact with on smaller screens.
- Track and test: Use analytics and A/B testing to identify what copy or design changes improve your results.
Following these steps can turn an average WordPress landing page into one that consistently drives conversions. For more help, see our landing page optimization tips guide.
FAQs About WordPress Landing Pages
Final Thoughts and Next Steps
I hope this guide helped you learn how to create a landing page in WordPress without writing a single line of code. Whether you’re building a sales page, a lead capture form, or replacing your homepage, the right tools make it simple and fast.
Once your page is live, take time to test how it performs. Small design or copy tweaks can make a big difference, especially when using features like countdown timers, A/B testing, or analytics integrations.
For more guidance on improving your results, check out these related tutorials:
- How to A/B Test Your Landing Page
- Types of Landing Pages Guaranteed to Convert
- Landing Page Best Practices for Incredible Conversion Rates
- Landing Page URL Examples and Best Practices
- How to Create a Quick Landing Page to Test Ideas
- Landing Page Headline Formulas to Boost Conversion Rates
- Landing Page Not Converting? 9 Tips to Fix It Fast
Building a high-converting landing page is just the start. Keep optimizing, testing, and refining your content to grow your traffic and conversions over time.
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