Como criar uma página de destino móvel no WordPress 

Want to learn how to make a mobile landing page for your WordPress website?

It’s frustrating to visit a website on your phone only to find tiny links, slow loading times, and content that’s impossible to read. If your landing pages aren’t optimized for mobile, you’re missing out on leads and sales.

In this guide, you’ll learn how to create a high-converting mobile landing page in WordPress that looks great and converts visitors into customers. We’ll use a simple, code-free approach, even if you’re a complete beginner.

How to Make a Mobile Landing Page in WordPress:

Why Make Your Landing Page Mobile-Friendly?

Today, more people access the internet on their mobile devices than on desktops. This means if your landing page isn’t mobile-friendly, you’re missing out on a huge chunk of potential customers.

Think about it: if a website takes too long to load on your phone or is difficult to navigate, wouldn’t you leave and find a better option? Studies show that 40% of users will abandon a website that takes more than 3 seconds to load.

Google knows that mobile users are important, which is why it prioritizes mobile-first design in search results. So, a mobile-responsive design isn’t just good for user experience—it’s crucial for SEO.

Now, you might be wondering, “What’s the best process for designing mobile landing pages in WordPrerss?” There are two main ways:

1. Use a WordPress landing page plugin: This is the easiest option, as it requires no coding. A plugin like SeedProd, the best WordPress plugin for effective mobile landing pages, provides mobile-responsive templates and a drag-and-drop builder to simplify the process.
2. Code a custom responsive design: This option gives you more flexibility but requires coding knowledge and can be time-consuming.

This guide focuses on the simplest method – using a WordPress landing page plugin. This way, you can create a high-converting mobile landing page quickly and easily.

Como criar uma página de destino móvel

Etapa 1. Instalar o plugin SeedProd Landing Page Builder

Ready to create a mobile landing page? The first step is installing the SeedProd landing page plugin.

SeedProd is a powerful WordPress mobile landing page builder that makes creating beautiful, high-converting pages a breeze.

Don’t worry; there’s no coding required. SeedProd has a drag-and-drop interface and pre-built templates, making it easy for anyone to create great mobile landing pages.

While SeedProd has a free version, this guide uses SeedProd Pro. The pro version offers more advanced features and customization options to optimize landing pages for conversions.

And in the elite plan, you can use its WooCommerce blocks to build eCommerce landing pages that drive sales.

Here’s how to install SeedProd Pro:

1. Purchase SeedProd Pro from the pricing page.
2. Download the plugin file from your SeedProd account.
3. Go to your WordPress dashboard and navigate to Plugins » Add New.
4. Click Upload Plugin and select the SeedProd Pro zip file.
5. Click Install Now, and once installed, click Activate Plugin.

Once activated, you’ll be prompted to enter your license key. You can find this key in your SeedProd account dashboard. After entering it, you’re ready to start building.

Etapa 2. Escolha um modelo responsivo para celular

Now that you have SeedProd installed, let’s create your mobile-friendly landing page.

SeedProd offers a variety of responsive landing page templates, so you don’t have to start from scratch. These mobile landing page templates are already optimized for mobile responsiveness, ensuring your page looks great on any screen size.

To choose a template:

1. Go to your WordPress dashboard and click on SeedProd » Landing Pages.
2. Click the Add New Landing Page button.

3. You’ll see a library of templates. Browse through the options or use the filters to narrow your search. For example, if you want a mobile page for your webinar, select the webinar landing page filter.

Tips for choosing a mobile-friendly template:

• Look for a clean and simple layout: Avoid templates with too many columns or cluttered designs, as these can be overwhelming on smaller screens.
• Prioritize readability: Make sure the text is large enough to read comfortably on a mobile device.
• Choose large, touch-friendly buttons: Buttons should be easy to tap with a finger.

Remember, you can customize any template to fit your brand and message, so don’t be afraid to experiment.

Once you’ve found a template you like, hover over it and click the checkmark to select it.

You’ll be asked to give your page a name and URL. You can always change these later. Once you’re ready, click Save and Start Editing the Page to open the drag-and-drop builder.

Etapa 3. Personalize sua página de destino para celular

Now comes the fun part—customizing your mobile landing page.

SeedProd’s drag-and-drop builder makes this process easy and intuitive. You’ll see a library of pre-built blocks on the left side of your screen, such as images, text, buttons, forms, and more.

Just drag and drop the elements you need onto the page preview. As you make changes, you’ll see them reflected in real-time, making it simple to visualize your design.

Mobile-Specific Design Principles

When designing for mobile, keep these additional principles in mind:

Thumb-Friendly Navigation Zones

Consider the “thumb zone” – the area of the screen easily reachable with a thumb when holding a smartphone. Place important buttons and interactive elements in this zone for easier navigation.

Image Source

Appropriate Font Sizes

Use larger font sizes to ensure readability on small screens. A good rule of thumb is:

• Body text: 16-18px
• Headings: 22px or larger
• Call-to-action buttons: 14px or larger

SeedProd allows you to adjust font sizes easily. Simply select any text or heading block and adjust the font size slider to suit your needs.

Handling Complex Content

For complex content or large tables, consider:

• Using accordions or collapsible sections to save space
• Simplifying tables for mobile view or allowing horizontal scrolling
• Using bullet points instead of paragraphs where possible

Here’s how to add an accordion in SeedProd:

Streamlined Navigation

Use a hamburger menu to save space and keep navigation clean. SeedProd’s navigation block allows you to easily create a mobile-friendly menu:

Expert Tip

Consider adding a click-to-call button to your mobile landing page. This makes it convenient for mobile users to connect with you directly.

Continue adding content to your page until you’re happy with its appearance. Then, click the green Save button at the top-right corner to store your settings.

Etapa 4. Configure suas definições

Now that your landing page looks amazing on mobile, let’s configure some important settings to help you track performance and capture leads.

Conecte seu serviço de marketing por e-mail

SeedProd integrates seamlessly with popular email marketing services like Constant Contact, MailChimp, and more. This integration lets you easily grow your email list by capturing leads directly from your mobile landing page.

To connect your email marketing service:

1. In the SeedProd builder, click the Connect tab.

2. Choose your email provider from the list and follow the on-screen instructions to connect your account.

Configurar definições de página

Now, click the Page Settings tab to view your landing page settings. You can edit your landing page’s name and URL and choose whether to enable Isolation Mode.

What is Isolation Mode?

Isolation Mode makes your landing page load faster by preventing conflicts with your WordPress theme and plugins. If you experience any display issues, enabling this option can help.

SeedProd also lets you optimize your landing page for search engines and track key metrics with Google Analytics. You can customize your page’s title and meta description and add tracking codes.

Em seguida, a guia Scripts permite que você cole scripts personalizados de cabeçalho, corpo e rodapé. Isso é útil para redirecionar os visitantes da página com seu pixel de rastreamento do Facebook, etc.

Step 5. Preview & Publish Your Mobile Landing Page

Before you launch your new landing page, it’s crucial to see how it looks on different devices. Luckily, SeedProd makes this easy with its built-in mobile preview feature.

Here’s how to preview your landing page:

1. In the SeedProd builder, look for the mobile phone icon at the bottom of the screen.

2. Click the icon to toggle between desktop, tablet, and mobile views.

This preview lets you double-check that your layout, text size, and buttons are optimized for smaller screens. If anything looks off, you can easily make adjustments directly within the mobile preview mode.

Ready to publish?

1. Click the green Save button to save your changes.
2. Next to the save button, click the arrow to either save your landing page as a template for later use or click Publish to make it live on your website.

Congratulations! You’ve successfully created a mobile-friendly landing page in WordPress. Now you’re ready to start driving more leads and conversions from your mobile visitors.

Esta é a versão final de uma página que criei em meu site de teste:

Exemplos e inspiração de páginas de destino para celular

Confira os melhores exemplos de páginas de destino para celular que encontrei se precisar de inspiração antes de criar sua página.

1. Bugaboo

O primeiro é um exemplo de página para celular da Bugaboo, uma varejista on-line de produtos para bebês e crianças. Gosto de como o design da página de destino tem um layout de coluna única e é limpo, moderno e fácil de navegar em qualquer dispositivo.

2. Etsy

Como você pode ver, a Etsy oculta o menu de navegação da página principal com um menu móvel. As imagens são nítidas e os botões são grandes o suficiente para que os compradores possam tocá-los.

Além disso, a caixa de pesquisa ocupa toda a largura da página móvel, o que facilita muito o toque em telas menores.

3. Folga

Eu particularmente adoro a página de destino móvel do Slack porque eles a adaptaram ao dispositivo do usuário. Como eu usava um iPhone, eles personalizaram a página para a loja da Apple.

Essa abordagem é uma excelente maneira de atingir públicos específicos. E como a página atende às necessidades desse público, é mais provável que ele converta.

4. Hélice mapeada

Maped Helix’s crisp mobile landing page design leaves nothing to chance. It features a sticky bar at the top of the page to encourage users to subscribe and clearly labeled CTA buttons directing users to popular sections of the site.

Melhor ainda, as cores dos botões de CTA variam de acordo com a importância, com a cor mais forte indicando em qual botão os usuários devem clicar primeiro.

5. Evernote

O Evernote mantém as coisas simples com esse exemplo. A chamada para ação é clara, acionável e a página carrega rapidamente. Considerando que a página praticamente não tem imagens, ela é surpreendentemente atraente.

Uma página de destino móvel somente de texto pode não ser a melhor solução para todos, mas é eficaz para as marcas certas.

6. Espaço para a cabeça

The Headspace mobile landing page utilizes large, legible text combined with ample whitespace for a clean, focused experience that draws your attention to the company’s primary call to action.

Mobile Landing Page Frequently Asked Questions

A seguir, mais dicas de compatibilidade com dispositivos móveis

Espero que este guia tenha lhe proporcionado o conhecimento e as práticas recomendadas necessárias para criar páginas de destino de alta conversão e compatíveis com dispositivos móveis para o seu site WordPress.

Adotando uma mentalidade que prioriza os dispositivos móveis, otimizando o desempenho e aproveitando as técnicas de design responsivo, você pode garantir que suas páginas de destino ofereçam uma experiência de usuário perfeita que gere mais leads e vendas do crescente público móvel.

Se você gostou deste artigo, talvez considere úteis estas dicas adicionais de design compatível com dispositivos móveis:

• Como editar menus móveis no WordPress (guia para iniciantes)
• Práticas recomendadas da página de destino para taxas de conversão incríveis
• Como ocultar imagens na visualização móvel no WordPress
• 9 exemplos de sites compatíveis com dispositivos móveis para inspiração de design responsivo
• Como tornar um site somente para desktop compatível com dispositivos móveis (etapas fáceis)
• 11 melhores plug-ins móveis do WordPress para sites compatíveis com dispositivos móveis

Obrigado pela leitura! Gostaríamos muito de ouvir sua opinião, portanto, fique à vontade para deixar um comentário com perguntas e feedback.

Você também pode nos seguir no YouTube, no X (antigo Twitter) e no Facebook para obter mais conteúdo útil para expandir seus negócios.

Stacey Corrin Escritor

Stacey escreve sobre WordPress e marketing digital há mais de 10 anos e sobre outros tópicos há muito mais tempo. Além disso, ela é fascinada por web design, experiência do usuário e SEO.

Ver biografia completa

WordPress SEO Marketing de conteúdo Marketing digital SaaS Redação Web design