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How to Design a Sign-Up Page (+7 Examples)

How to Design a Sign Up Page in WordPress 

Written By: author avatar Stacey Corrin
author avatar Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: reviewer avatar Turner John
reviewer avatar Turner John
John Turner is the co-founder of SeedProd. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

If you want more people to join your email list or register for your offers, the fastest way is with a dedicated sign up page. It gives visitors a clear path to subscribe without distractions, which almost always leads to higher conversions.

I use sign up pages on my own sites because they’re simple to create and consistently outperform sidebar forms or popups. In this tutorial, I’ll show you exactly how to design one in WordPress step by step.

Quick steps to create a sign up page:

What Is a Sign Up Page?

A sign up page is a dedicated web page where visitors can quickly enter their details to join your email list, register for an event, or access an offer. It’s sometimes called a “registration page,” but the goal is always the same, to capture new leads for your business.

Unlike generic forms placed in sidebars or footers, a sign up page removes distractions and gives people a single action to take. That’s why it often converts better than other methods.

Most sign up pages appear after an ad click, social post, or link in your site’s menu. At this point, visitors already know what they want, so your design should focus on making the process fast and easy.

The best sign up pages keep form fields to a minimum, use clear calls to action, and highlight the value of subscribing. A simple design usually delivers the highest conversion rates.

Sign Up Page Examples

Looking for inspiration before you design your own? Check out these high-converting sign up page examples I’ve collected. You’ll find coming soon pages, coupon sign ups, webinar registration pages, and more.

Once you’ve seen what’s possible, come back here to follow the steps below and create your own page.

How to Design a Sign Up Page in WordPress

Using the default WordPress editor to create your signup page isn’t always the best choice. Even with the block editor, getting your page looking the way you want can be hard without help from a professional.

That’s why I suggest using a page builder plugin like SeedProd to design your sign up page.

SeedProd Drag-and-drop WordPress website builder

SeedProd is the best WordPress landing page builder. It comes with a library of multipurpose landing page templates and a drop and drop builder, allowing you to create a landing page without hiring a developer.

With tons of customization options, you can design your page without writing a single line of code. You can also put your site in maintenance mode, launch a coming soon page, and more with its 1-click landing page modes.

Alongside all the features needed to create high-converting landing pages, SeedProd is lightning-fast and bloat-free. This means it won’t slow down your website, which can impact your SEO and conversion rates.

Let’s look at how to design a sign up page in WordPress with SeedProd.

1. Install and Activate SeedProd

First, click here to get started with SeedProd and download the plugin to your computer. You then need to install and activate the plugin on your WordPress website.

If you need help with this, follow these step-by-step instructions for installing SeedProd.

Once you’ve installed the plugin, and entered your SeedProd license key, click the Create Your First Page button.

Create your first SeedProd landing page

This takes you to SeedProd’s landing page overview.

SeedProd landing page modes

At the top of the page are the different landing page modes you can activate, including:

2. Create a New Landing Page

Under the landing page modes section is where you’ll see all the pages you create with SeedProd.

To create your first page, click the Create New Landing Page button.

create a new landing page

3. Choose a Sign Up Page Template

On the next screen, you can choose a template for your sign up page.

SeedProd landing page templates

SeedProd comes with a variety of customizable landing page templates, including:

And because you can customize them in the visual editor, each template is multipurpose. This means you can customize any template to suit your specific landing page needs.

So go ahead and pick a template that resembles how you want your sign up page to look. For this guide, we’ll use the Hustle Squeeze Page template.

Select a signup page template

Just hover your mouse over the template thumbnail and click the tick icon to select your design.

Launch your signup page template

A popup then appears, asking you to enter your page name and URL. You can change these settings later if needed.

Enter a name and URL for your signup page

Now click the Save and Start Editing the Page button to launch your template in the drag and drop page builder.

4. Customize Your Sign Up Landing Page

The SeedProd editor makes customizing your page simple. On the left, you’ll find blocks and sections you can drag into place. On the right, you’ll see a live preview of your design.

SeedProd's drag and drop visual page builder

Blocks and Sections

To add content, just drag a block — like a form, countdown timer, or social buttons — into your layout. You can also drop in ready-made sections (hero, call-to-action, features, etc.) to speed things up.

Drag and drop editor

Clicking any block opens its settings, where you can edit text, colors, spacing, or choose from built-in style templates.

Landing page block content settings

Popular blocks include opt-in forms, giveaways, testimonials, progress bars, and more — all designed for lead generation.

Global Settings

Use the Global Settings panel (gear icon) to change fonts, colors, or backgrounds across your entire page at once. You can pick from curated font themes and color palettes or upload your own branding.

SeedProd global settings

When you’re happy with the design, click the green Save button to keep your changes.

Save your signup page settings

5. Connect Your Email Marketing Service

The next step in learning how to design a sign up page is to configure your email collection settings. This means connecting SeedProd to your email marketing provider.

SeedProd email marketing integrations

Click the Connect tab at the top of the screen to see the popular email marketing services that integrate with SeedProd, including:

You can even connect to tons of other services by using the Zapier integration.

To connect your email list, just choose your preferred email service, click Connect, and follow the instructions.

connect an email marketing service

For specific instructions on integrating each email marketing service, see our email integration documentation.

It’s also possible to see who subscribes to your email list by navigating to SeedProd » Subscribers from your WordPress admin area.

SeedProd subscribers overview

This takes you to SeedProd’s subscriber overview, where you’ll see the details of your new subscribers.

6. Configure Your Sign Up Page Settings

After connecting your email list to your registration page, you can configure a few more settings. To see them, click the Page Settings tab at the top of your screen.

sign up page settings

On this page, you can edit your General settings by giving your page a new name, URL, or even set it to draft or publish.

In the Analytics section, you can view your signup page performance settings in Google Analytics plugins like MonsterInsights. You can do the same in the SEO section and set your page’s SEO metadata using WordPress SEO plugins like All in One SEO.

The Scripts area allows you to add custom scripts and code snippets, such as cookies and tracking pixels.

And lastly, the Custom Domain section lets you connect your landing page to any domain name you like without installing WordPress on it.

You can learn all about domain mapping for landing pages in our step-by-step guide: How to Point a WordPress Landing Page to a Different Domain.

When you’ve customized your sign up page settings, remember to click the Save button.

7. Publish Your Sign Up Page in WordPress

Before publishing your registration page, it’s good practice to see if it shows up correctly on mobile devices. If it doesn’t, you could lose leads and miss out on tons of potential customers.

Luckily, you can preview your page on mobile with SeedProd. Just click the Design tab and select the mobile icon at the bottom of your screen.

Click the mobile icon to preview your landing page

This shows a mobile preview of your landing page. If anything doesn’t look right, click anywhere on the page to adjust your design.

Any changes you make are automatically applied to BOTH the desktop and mobile layout of your page.

Preview your signup page on mobile devices

With all your customizations in place, it’s time to publish your sign up page. To do that, click the down arrow next to the Save button and select Publish.

Publish your signup page in WordPress

A window appears saying that your page is now live.

Your page has been published

Go ahead and click the See Live Page button to see how it looks.

Preview of completed WordPress signup page.

FAQs on Designing a Sign Up Page in WordPress

What should a sign up page include?
A good sign up page usually has a short headline, a clear value statement, an opt-in form with minimal fields, and a call-to-action button. Optional extras like testimonials, trust badges, or countdown timers can help boost conversions.
How many fields should my sign up form have?
Keep it as short as possible. Asking for just a name and email address often works best. The fewer steps required, the more likely people will complete the form.
Do sign up pages improve conversions compared to sidebar forms?
Yes. Sign up pages remove distractions and focus on a single action, so they typically convert better than generic forms placed in sidebars or footers.
Can I use a sign up page for more than email subscriptions?
Absolutely. You can use them for webinar registrations, online courses, event sign ups, free trial offers, or any situation where you want visitors to register.
How do I drive traffic to my sign up page?
The most common ways are through email campaigns, social media links, paid ads, or by adding the page to your website navigation menu.

I hope this guide has helped you learn how to design a sign up page in WordPress and build it without a developer’s help.

Now all that’s left is for you to create one and start generating leads and conversions for your business.

You may also find the following guides helpful:

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author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

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