Do you want to learn how to write an About Us page?
Creating a great WordPress website involves many elements, but one that’s easy to overlook is the About page. Knowing how to write one is key—it’s your chance to introduce your small business and make a lasting impression.
So, in this guide, we’ll show you how to craft an About Us page that engages and converts your website visitors.
Why Your Website Needs an About Us Page
An About Us page is more than just somewhere to discuss your company’s history or team members. It’s a place to improve trust, start conversations, and generate leads from people interested in your brand.
- Build Trust: Visitors want to know who they’re dealing with. A well-crafted About Us or About Me page can establish credibility and build trust between you and your audience.
- Clarify Your Mission: This page allows you to share your mission and brand values, helping visitors understand what you stand for and what they can expect from you.
- Enhance SEO: Believe it or not, an About page can also contribute to your site’s search engine optimization (SEO). By naturally using keywords and writing high-quality content, you can improve your site’s visibility in organic search results.
- Invite Connection: People like doing business with those they feel connected to. An engaging About page can foster this connection by showing the human side of your brand.
- Encourage Conversion: Ultimately, a compelling About Us page can guide visitors toward taking action, whether it’s signing up for a newsletter or making a purchase.
What to Include in Your About Us Page
You’ll need to write more than just a few short paragraphs about your company to make your About page stand out. Before you follow the steps in the tutorial below, consider including some of the following content and page design elements:
- Company Overview: Start with a brief introduction to your business. What do you do? Who do you serve? This sets the stage for the rest of the page.
- Mission and Values: Clearly articulate your company values and mission to help visitors understand what drives your online business.
- Team Profiles: Introduce key team members with short bios and photos to show the real-life people behind your brand and make it more relatable.
- Timeline or Milestones: If applicable, show your company’s history or significant milestones. This can help build credibility and trust with potential customers.
- Customer Testimonials: Positive reviews from real people can go a long way in building trust. Consider including a few on your About Us page.
- Call to Action (CTA): Don’t forget to tell visitors what to do next. Whether it’s contacting you, signing up for a newsletter, or checking out your products, make it clear to improve conversions and user experience.
- Visuals: Use images, videos, or infographics to break up text and make the page more engaging and eye-catching.
- Contact Information: Make it easy for visitors to reach out by including multiple contact options like email, phone, or even a contact form.
With these elements in place, you’ll be well on your way to learning how to write an About Us page that informs and converts.
How to Write and Create an About Us Page (the Easy Way)
Now that you know what to include in your About Us page, let’s dive into the actual creation process. While you could code it from scratch, there’s a much easier way to design, build, and write an about page: using SeedProd, the best WordPress website builder.
It comes with hundreds of premade templates and easy building blocks designed to support and improve your digital marketing strategy. You can use it to build everything from homepages and about pages to headers, footers, sidebars, and more.
Here’s a step-by-step guide to help you get started.
- Step 1. Download and Install SeedProd
- Step 2. Create a New Page in WordPress
- Step 3. Choose a Premade Template
- Step 4. Create Your Hero Section
- Step 5. Share Your Story, Mission, and Core Values
- Step 6. Introduce Your Team Members
- Step 7. Add Social Proof to Build Trust
- Step 8. Link to Your Top Content or Products
- Step 9. Add an Opt-in Form to Collect Leads
- Step 10. Launch Your About Us Page
Step 1. Download and Install SeedProd
The first step in creating your About Us page is to download and install the SeedProd plugin, so visit SeedProd’s pricing page and choose a plan that suits your needs.
In this guide, we’ll use SeedProd Pro for its pro blocks, sections, and templates. However, you can build a simple landing page with the free version of SeedProd.
If you need help with this step, you can see our documentation on how to install SeedProd Pro.
Once you’ve downloaded the plugin, log in to your WordPress dashboard, go to Plugins » Add New » Upload Plugin, and upload the downloaded .zip file.
When the file is uploaded, click Activate to enable the plugin on your WordPress site.
Next, head to SeedProd » Settings, enter your license key, and click Verify Key. This will unlock the premium features available in your plan.
Congratulations, you’ve successfully installed SeedProd. You’re now ready to start building your About Us page to attract potential clients and customers.
Step 2. Create a New Page in WordPress
After successfully installing SeedProd, the next step is to create a new page in WordPress where you’ll write your About page.
From your WordPress dashboard, navigate to Pages » Add New to create a blank WordPress page.
Here, you can enter a title for your new page, such as “About” or “About Us.”
You’ll also see an Edit with SeedProd button at the top of the page editor. Clicking on this button lets you edit the page using the SeedProd page builder.
However, the plugin will first ask you to choose a template to make the design process easier.
Step 3. Choose a Premade Template
One of the advantages of using SeedProd is its extensive library of professionally designed templates. These templates can be a starting point, saving you time and effort.
After clicking “Edit with SeedProd,” you’ll see the template library. Scroll through the templates or click any of the filters along the top to find one that aligns with your brand and the message you want to convey.
Despite not having any About Us page templates, you can customize any template to fit your needs.
Once you’ve found a template you like, hover over it and click the checkmark icon. This will load the template into SeedProd’s drag-and-drop page builder, where you can start customizing it.
To give you an idea of how the page builder works, we’ll choose the blank template.
Step 4. Create Your Hero Section
The hero section is the first thing visitors see when they land on your About Us page, so making an impact is crucial. SeedProd makes this easy with its premade sections, designed to capture attention and convey your message effectively.
Look for the Sections tab on the left-hand menu of the page builder and click it.
Here, you’ll see several premade and fully customizable sections, including:
- Testimonials, and more.
Browse through the options and find one that fits with how you’d like your hero section to look. Click the plus icon on your chosen hero section to import it into your page.
From there, you can start customizing it with your own value proposition, subheadline, images, and any other elements you want to include.
To do this, click any section elements and replace the demo content with your own.
You can also drag and drop blocks, such as the Headline block, to add more design elements to the section.
Step 5. Share Your Story, Mission, and Core Values
After setting up your hero section, the next area to focus on is sharing your company’s story, mission, and core values. This is the heart of your About Us page, where you connect with your target audience on a deeper level using your brand voice.
In SeedProd, you can easily add new sections and elements to help you explain these important aspects of your business.
Start by creating a new section and add a Headline or a Text block where you can write a compelling narrative about how your company came to be. This is your chance to share the journey that led you to today.
A “who we are” video is an excellent way to make this section more engaging. Simply drag over the video block and paste a link to your video to display it center stage on your About page.
Following your story, transition into your mission statement, for example, your headline could be “Our Mission.” Clearly articulate your company’s goals and how you plan to make a difference in your industry or community.
If you need some inspiration, consider using A.I. tools to get the basis of your copywriting in place. Here’s a handy guide on how to write content using an A.I. generator.
Remember to highlight your core values. Use SeedProd’s icon or feature blocks to represent each value, accompanied by a brief description.
This helps visitors quickly grasp what your company stands for, enhancing their understanding and trust in your brand. For added engagement and interest, consider using GIFs to draw the eye.
Step 6. Introduce Your Team Members
One of the best ways to humanize your brand and build trust is by introducing the people behind it. SeedProd makes this incredibly easy with its Team Members block, a feature designed to showcase your team in a professional and engaging manner.
To add a Team Members block, find it in the left-hand blocks menu and drag and drop it into your page layout.
Once the block is in place, you can add profiles for each team member. Upload a photo, write a short bio, and include links to social media profiles like LinkedIn or personal websites.
You can also customize the layout, colors, and typography to ensure the block aligns with your overall brand styling.
Step 7. Add Social Proof to Build Trust
Social proof is a powerful tool for building trust and credibility. With SeedProd, there are multiple ways to incorporate social proof into your About Us page through its Testimonials, Business Reviews, and Star Rating blocks.
To add testimonials, drag and drop the Testimonials block into your desired location on the page. You can then add quotes from satisfied customers with their names and photos to provide authentic feedback about your products or services.
You can even visually represent customer satisfaction using the Star Rating block. This allows you to display a star rating, giving site visitors a quick snapshot of what others think of your business.
If you have reviews on platforms like Google My Business or Yelp, you can highlight them using SeedProd’s Business Reviews block. Simply drag and drop the block into your layout and connect it to the review platform.
This will automatically pull in your latest reviews, adding an extra layer of credibility.
Step 8. Link to Your Top Content or Products
Your About page is the ideal place to guide visitors to other important areas of your website.
For a simple yet effective approach, use the Image, Text, and Button blocks to create clickable sections that link to your top articles, services, or products. Customize these blocks to match your brand’s look and feel.
If you’re running an online store, SeedProd integrates seamlessly with WooCommerce and Easy Digital Downloads. Use these blocks to showcase your best-selling or recently added products right on your About page, encouraging visitors to explore your offerings.
Step 9. Add an Opt-in Form to Collect Leads
One of the most effective ways to get more from the interest your About page creates is to include an opt-in form to collect leads. SeedProd makes this simple with its Opt-in Form block, allowing you to capture email addresses and grow your subscriber list all from one page.
To add an opt-in form, drag and drop the Opt-in Form block from the left-hand menu into your page. From there, you can customize it to match your brand’s look and feel.
Add a compelling headline and subheadline to encourage sign-ups, and consider offering a lead magnet like a free eBook or discount code as an incentive.
SeedProd also offers easy integration with popular email marketing services, so you can automatically funnel new leads into your existing campaigns. You can find these integrations by clicking Connect at the top of the page and following the instructions for your email marketing provider.
Step 10. Launch Your About Us Page
After you’ve added the essential elements and are satisfied with how your About page looks, it’s time to make it live for the world to see.
Before launching, take a moment to review all the sections, ensuring everything looks good and functions as it should. Make sure to save any last-minute adjustments you’ve made to the page and preview it on mobile to ensure it’s displaying correctly.
When you’re happy with the page, click the Save and Publish button in the top-right corner to make your page live.
Now, you can visit your page to check out the final result. Here’s the About Us page example from this tutorial:
How to Write an About Us Page for Specific Businesses
While the general guidelines for creating an About Us page apply to most businesses, certain industries may require a more tailored approach. Below, you’ll find some tips on how to write an About Us page for different types of websites:
- eCommerce Stores: Focus on the quality and uniqueness of your products, the story behind your brand, and customer testimonials. You could also highlight any sustainability practices.
- Entrepreneurs: Focus on your journey, the challenges you’ve overcome, and the value you bring to your target market. Highlight any awards or recognition, as well as partnerships that lend credibility. Use metrics or case studies to demonstrate your impact.
- Tech Startups: Discuss the problem your technology solves, the expertise of the founding team, and any milestones or partnerships.
- Nonprofits: Emphasize your mission, your impact made so far, and how donations or volunteer work contribute to your cause.
- Healthcare Providers: Highlight the qualifications of medical staff, the range of services you offer, and patient testimonials.
- Educational Institutions: Discuss your history, mission, and educational philosophy. Highlight any special programs or achievements.
- Creative Agencies: Showcase your portfolio, client testimonials, and your services. Discuss your approach to creativity and problem-solving.
- Travel and Tourism: Share your experiences, customer reviews, and high-quality images or videos of destinations.
- Real Estate: Focus on your expertise in the market, the types of properties you deal with, and customer success stories.
- Consulting Firms: Highlight the problems you solve, the industries you serve, and case studies of past successes.
- Local Services: Share your expertise, service areas, and customer testimonials. Mention any certifications or accreditations.
- Restaurants: Focus on the experiences you offer, the inspiration for your menu, and the ambiance diners can expect. Use images of your dishes and interior to entice visitors.
We hope this guide has helped you learn how to write an About Us page in WordPress. Creating an effective About page is a powerful way to build trust, share your story, and guide visitors toward taking action.
Now that you have the knowledge and tools you need, there’s no better time to start crafting your own compelling About page. So go ahead, log into your WordPress dashboard, fire up SeedProd, and let your brand’s story shine.
For more insights and guides on getting more from your WordPress site, check out these related articles from our blog:
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