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Coming Soon vs. Maintenance Mode: Learn The Difference

Posted by Stacey Corrin on December 2, 2020

Have you ever wondered what the difference is between WordPress Coming Soon vs Maintenance Mode and when you should use them?

A coming soon page tells people your website is launching soon while hiding the development behind a landing page. Maintenance mode is similar, but you should only use it when making minor updates to your site.

This article explains the difference between coming soon vs. maintenance mode so you can use the right plugin and mode at the right time to protect your site’s SEO.

Let’s kick things off by learning about WordPress coming soon mode.

What Is a Coming Soon Page vs Maintenance Mode?

A coming soon page or construction page is a webpage that gives visitors a preview of what’s coming soon while you work on your WordPress site behind the scenes. The majority of WordPress coming soon pages also include several features to help you market your website before launch.

When to Use a Coming Soon Page

The best time to use a coming soon plugin is when you’re in the process of building a new website. When you put your coming soon notice up, you can hide your site until it’s ready.

Building a coming soon page also gives you a head start in getting your site ranked by Google and other search engines, making it easier for potential customers to find your business from day 1.

You can learn more about using search engines to increase your traffic in this ultimate SEO guide.

How to Create a Coming Soon Page

One of the best ways to create a coming soon page is to use a landing page builder that includes coming soon functionality like SeedProd. That way, you can add a stunning coming soon webpage to your site without knowing how to code.

With a coming soon page plugin, you make use of the following features:

  • Design elements: Prelaunch pages hide the messy construction side of your website, which would otherwise put visitors off. Instead, you can display an aesthetically pleasing page to visitors with stunning background images, custom fonts, and more.
  • Lead generation: The SeedProd landing page and coming soon page plugin include the ability to display subscription forms you can use to collect email addresses and grow your email list.
  • Social media: The best coming soon pages can display social follow and social media sharing buttons to help you grow your audience before launch.
  • Launch countdown: Countdown timers also feature in coming soon page plugins to notify visitors when your site goes live. This creates urgency and inspires anticipation.
  • Contact forms: Most pre-launch plugins include contact forms so users can get in touch and ask questions.

Take a look at this step-by-step guide to create a coming soon page in WordPress.

What Does Maintenance Mean?

A maintenance mode page is a notice shown to visitors when making minor changes to your website. Website maintenance mode, often referred to as wp maintenance mode, returns a header code (503) to notify search engines that your website is under maintenance, so it doesn’t negatively affect your site’s reputation.

Most website owners set a time for planned website maintenance. That way, the Google bot, which crawls your site for updates, knows when to return to your site and continue crawling.

It’s also good practice to add a message to your website maintenance page, telling visitors that your site is temporarily unavailable and under maintenance. You can combine your message with an opt-in form to email visitors when your site is accessible again.

When to Enable Maintenance Mode

The best time to enable wp maintenance mode on your website is to make minor changes or updates to your site. Then only logged-in users can see those changes. Other visitors will then see an under-maintenance page.

You can also use a WordPress maintenance mode plugin in the following scenarios:

As you can see, a maintenance page is best used in temporary situations for a day or 2 at most.

How to Put Your Website In Maintenance Mode

You can use a website maintenance mode plugin to put your site into maintenance mode.

SeedProd is the best WordPress plugin for enabling both maintenance mode and a coming soon page separately in WordPress. That means you won’t need to add 2 different plugins to your site and activate either mode as and when you need to.

You can also use it to password protect your site while under development, so you can show your clients the landing pages you’re working on without displaying them to the public.

Not to mention, SeedProd is a powerful landing page builder that lets you create any type of landing page in its visual drag and drop builder. It also Integrates with various third-party plugins and tools such as Google Analytics, Zapier, and popular email marketing services.

You can get the free version of SeedProd from the WordPress plugin directory, whereas to take advantage of all the best features, it’s worth upgrading to the pro version.

Check out this guide to learn how to put your WordPress site in maintenance mode.

Coming Soon vs. Maintenance Mode: What’s The Difference?

When it comes down to it, here are the critical differences between coming soon and maintenance mode:

  • Coming soon mode is for hiding a site while it’s under construction, and so search engines can index the page before you launch.
  • Maintenance mode is for small updates and changes to your site and tells visitors your website is under maintenance and will be back soon. It also sends a 503 notification to search engines, telling them the downtime is temporary.

If you were to use a Coming Soon page when your site is down for website maintenance, Google could potentially index that page as your site, which could negatively affect your SEO.

On the other hand, if you use Maintenance Mode when your site is launching, Google will not index your site.

Final Thoughts

When launching a website or going down for maintenance, make sure you use a plugin like SeedProd, which includes both options.

Using the wrong mode could significantly impact your SEO efforts and cause headaches for you and your clients.

Get started with the SeedProd Landing Page builder here.

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