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How to Start a Fashion Blog in WordPress The Easy Way 

Written By: author image Stacey Corrin
author image Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the co-founder of SeedProd. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Ever wondered how to start a fashion blog and share your unique style with the world? The good news is, it’s easier than you might think.

In this step-by-step guide, I’ll walk you through launching your own fashion blog on WordPress. I’ll cover everything from finding your niche to building your site, and even delve into strategies for turning your passion into profit.

Table of Contents

Step 1. Choose Your Fashion Niche

Choosing the right niche is the foundation of your fashion blog. It’s how you stand out in a crowded space, establish yourself as an expert, and attract a devoted audience.

With a clear niche, you can tailor your content, style, and social media to resonate with those who share your passion for your specific fashion focus. This makes your blog unique, memorable, and the go-to source for your ideal readers.

Brainstorming Your Niche

The possibilities for your fashion blog niche are endless. Start by considering your passions, style, and areas of knowledge.

You can also explore popular niches by looking at fashion industry keywords and trends.

Here are some examples I’ve found after performing a simple search:

  • Street style/streetwear
  • High fashion/runway/editorial
  • Vintage and thrift fashion
  • Sustainable/ethical fashion
  • Plus-size fashion
  • Modest fashion
  • DIY/crafted fashion
  • Accessories (handbags, jewelry, hats, etc.)

Jot down any niche ideas that excite you, then narrow them down to your top pick.

Validating Your Niche

Once you’ve chosen a niche, take the following steps to make sure it’s a good fit.

First, check the search volume for keywords in your niche. This shows you if people are interested in your topic. Also, see how much competition those keywords have.

In this example, I used the free version of SEMRush to quickly find the search volume of relevant keywords:

Fashion blog keyword research examples

As you can see from my research, these keywords have a lot of searches, so people are definitely interested in those topics.

Next, find other successful blogs in your niche. How do they present themselves? What do they write about?

Here is a fashion blog example from Who What Wear. They focus on celebrity fashion.

Fashion blog example, who what wear.

If you plan on focusing on a similar niche, make sure you have a unique perspective that helps you to stand out.

This research will confirm your niche has an audience and help you find your special place within it.

Step 2. Set Up Your Fashion Blog

Now, let’s get your blog online. I’ll guide you through the technical basics: choosing a domain name, finding hosting, and installing a blogging platform.

Don’t worry if you’re not tech-savvy – I’ll guide you every step of the way.

Choose a Domain Name

Your domain name is your blog’s online address. It’s what people type in to find you, so you want it to be short, memorable, and related to fashion.

Fashion blog domain name example

Try to include relevant words like “fashion,” “style,” “chic,” or “glam” in your domain name, but keep it snappy. For example, “” or “”.

Skip hyphens or numbers – they make your domain harder to remember. Always double-check that the .com version is available before you buy.

A Note on Domain Extensions: While .com is the classic choice, it’s okay if your perfect name is taken. Extensions like .blog or .style can be great alternatives.

Pick a Hosting Service

Web hosting is the digital home for your fashion blog. It’s where all your content and images live. You’ll want a reliable hosting company that makes setting up your new blog easy.

Popular beginner-friendly options like Bluehost, HostGator, and SiteGround are great choices. They offer simple WordPress installation, helpful support, and affordable plans for new bloggers.

Remember, fashion blogs often use many images, so choose a plan with enough storage space. Shared hosting plans are usually perfect for getting started.

Install WordPress

After you’ve chosen your hosting, installing a blogging platform is straightforward. Your hosting provider will have easy-to-follow instructions, often with just a few clicks. is the perfect choice for fashion blogs. It’s free and popular, offers stylish WordPress themes and helpful tools, and has a user-friendly dashboard for managing everything. homepage

Setting Up Your Fashion Blog with Bluehost

For this guide, I’ll help you set up your fashion blog on Bluehost.

Bluehost makes getting your WordPress blog online simple and affordable. Follow these steps to get started.

First, go to Bluehost’s website and click “Get Started Now.”

Get started with Bluehost

Next, choose a plan. The Basic plan is often enough to start with and typically comes with a free domain for a year.

Bluehost Pricing options

Now, configure your domain name.

Set up a domain name

If you bought your domain through Bluehost, it sets it up automatically. If not, select “Use a domain you own” and follow the instructions to update the nameservers.

You can also skip this step and configure your domain later.

Next, enter your personal details and payment information.

When you’ve finished signing up, you’ll get an email with the login details for your web hosting control panel. Log in to your Bluehost account and look for the “My Sites” tab.

Click the “Create Site” button to create your new fashion blog.

This launches the WordPress installation wizard, where you can enter the name of your fashion blog and a tagline. You can change this information later if you need to.

Now, work through the on-screen instructions to finish setting up your blog. When the setup is complete, you’ll get an email confirmation with a link to log into your WordPress dashboard.

WordPress admin dashboard

Don’t worry if your website looks basic to begin with. I’ll show you how to choose a theme and make it look amazing in the next step.

Step 3. Pick Your Fashion Blog Design

Now you can start designing your fashion blog. Your blog’s look should be as stylish as the content you share. A great design is essential for making a strong first impression.

Choosing the Perfect Design Solution

WordPress themes are the key to your blog’s look. Here are your main options:

  • Free WordPress Themes are an excellent place to start on a tight budget, but expect simpler designs and fewer features.
  • Premium WordPress Themes are more unique and professional-looking, often with helpful features for eCommerce. They’re a worthwhile investment for a standout blog if you have the budget.

My recommendation is to create a custom, fashion-forward design with a website builder like SeedProd. Instead of hiring a developer, you can build a custom theme visually without writing code.

SeedProd fashion blog template

Its drag-and-drop functionality gives you total control over your blog’s style. Plus, it offers fashion-focused templates to get you started quickly.

Case Study

See how SeedProd helped transform Visser Labs’ website into a sleek sales machine:

I found SeedProd as easy to use as any page builder and slightly faster than some of the bigger editors that load lots of JavaScript on the page.

The fastest thing I liked was being able to start with a provided theme and customize it. This had 80%+ of the site done in about 2 hours.”

Josh Kohlbach, CEO of Visser Labs.

For a step-by-step guide on creating your design, follow my tutorial on how to create a custom WordPress theme with SeedProd.

Customizing Your Fashion Blog

With SeedProd, I love that you have complete design freedom.

Let’s make your blog reflect your unique fashion sense by starting with your homepage. It’s your virtual storefront, so make it count.

Consider adding the following features:

  • Eye-catching Header: Use an image or video that screams your sense of style. You can see this guide to customize your header in WordPress.
  • “Latest Posts” Section: Highlight your freshest content with a grid or slider.
  • About Me Sidebar: Introduce yourself and let readers connect with you. This guide will show you how to create a sidebar.
  • Social Media Links: Make it easy for people to follow you everywhere. Follow this guide to create custom social icons for your blog.

Here’s an example of how I’ve included some of these elements on my fashion blog’s homepage:

Fashion blog elements example

Next, configure your Global Settings. This sets the overall mood with your color scheme and fonts.

  • Streetwear Style? Go bold with bright colors and energetic fonts.
  • Elegant and Minimalist? Use refined neutrals and classic typography.

Your design should match your niche. That’s how you’ll stand out.

SeedProd global settings options

SeedProd makes it easy to express yourself and create a design that has readers hooked before they even start reading. You might also like my guide on how to create a blog page on WordPress.

Install Essential WordPress Plugins

WordPress plugins give your fashion blog superpowers. So let’s look at a few must-haves for a fast, stylish, and reader-friendly blog:

A WordPress gallery plugin like Envira Gallery lets you create gorgeous image and video galleries.

Envira Gallery WordPress Plugin

Think lightboxes, stylish layouts, and even built-in image optimization to keep your site snappy.

Instagram Feed Plugin

Grow your audience by showcasing your Instagram feed right on your blog.

Smash Balloon instagram feed

Smash Balloon’s Instagram Feed does it beautifully. You can add multiple feeds, shoppable posts, hashtag displays, and much more.

SEO Plugin

Help people find your content with search engine optimization (SEO). All in One SEO, one of the best WordPress SEO plugins, analyzes your site and gives tailored tips to boost your search rankings.

all in one seo

Plus, it handles essentials like rich snippets and image SEO.

Analytics Plugin

Know your audience and what makes them tick with the best Google Analytics plugin for WordPress.

MonsterInsights best WordPress Googel Analytics plugin

MonsterInsights brings Google Analytics right into your WordPress dashboard. See where visitors come from and what they love, and use those insights to supercharge your content strategy.

Social Sharing

Don’t keep those fabulous outfits to yourself. SeedProd’s Social Media Sharing Buttons block makes it incredibly easy for readers to share your content on their favorite platforms. 

SeedProd social sharing block

You can even add social profile buttons for TikTok, Instagram, and Pinterest and add custom choices.

Step 4. Craft Your First Fashion Blog Posts

After setting your niche and styling your blog, you’re ready to fill it with quality content. Here’s how to write fashion blog posts that get readers hooked.

Understanding Your Target Audience

Before writing new content, I always take time to understand my ideal reader. So, think about the specific challenges your readers may face related to your niche.

For example:

  • What are the outfits they struggle with?
  • What information about your niche can’t they easily find elsewhere?
  • How can you use your knowledge and style perspective to help them?

By finding the answers to these questions, you’ll discover the type of content that’s genuinely helpful and engaging. That’s the secret to building a loyal fashion following.

Finding Content Ideas

If you need inspiration to get started, you can tap into what your audience wants to read about.

Here’s where to look:

  • Fashion Trends: Stay up-to-date on what’s hot – runway shows, celebrity outfits, and emerging styles. Offer your takes on trends or create roundups for your niche.
  • Visual Inspiration: Put together lookbooks or galleries showcasing amazing outfits within your niche. Image-driven content is always a hit with fashion lovers.
  • Personal Stories: Don’t be afraid to get personal. Share your own style journey, favorite looks, or how you’re a trendsetter in your community. Readers connect with that authenticity.

Bonus Tip: Tools like Google’s Related Searches can help you uncover keyword ideas and find those content gaps your audience wants to fill.

Google searches related to high fashion ideas

Basic On-Page SEO

You want people to find your fashion content, which is where SEO can help. SEO is the practice of improving your website to show up higher in search engine results.

Here are some simple ways to optimize your posts:

  • Keywords: Include your primary keyword (what people might search for) in your post’s title and URL and a few times throughout the writing.
  • Internal Links: Help readers discover more of your blog by linking to other relevant posts you’ve written.
  • Image Optimization: Give your image files descriptive names and use “alt text” to explain what the image is about. This helps search engines understand them, too.
Adding alt text to image files

Important Note: Don’t stuff your content full of keywords just for the sake of it. Focus on writing in a natural, engaging way for your fashion-loving readers.

Step 5. Promote Your Fashion Blog

Regular blog promotion is the key to building a loyal audience and turning your blog into a fashion force. Here are some tips on how to promote your blog to build a loyal community of fashion fans.

Using Social Media Platforms

Fashion bloggers thrive on visuals, so get active on Instagram, Pinterest, and other relevant social networks.

Here’s how to use social media marketing to your advantage:

  • Outfit Snaps: Instagram is a fashion lover’s paradise, especially with user-generated content (UGC). In fact, 97% of 18-29 year olds state that UGC influences their purchase decisions.
  • Promote Your Posts: Let followers know when you’ve got fresh content on the blog.
  • Build Community: Respond to comments and connect with fellow fashionistas.
  • Find Your Inspiration: Discover trends and spark new ideas.

Hashtags are also your friend. Use them strategically to get seen by the right people. And don’t forget – you can embed your Instagram feed on your blog for extra engagement.

Example of an Instagram feed on a website

Pro Tip: If you have the budget, you can also use display ads like Google Adsense and Instagram ads to help you read a wider audience.

Guest Blogging

Reach a wider audience by getting featured on other fashion blogs. Pitch guest post ideas that show off your unique style and expertise. This builds your reputation and helps your blog’s SEO.

Example of a guest post on a fashion blog

Basic Email List Building

Social media is great, but your email list is your secret weapon.  Build those connections with readers by building an email list.

Use a tool like OptinMonster to create stylish popups and offers that grow your list.

Fashion blog popup example

Treat subscribers to exclusive content, styling tips, and behind-the-scenes peeks. An engaged email list means loyal readers and lets you earn money from your blog later.

Step 6: Monetize Your Fashion Blog

Fashion blogging isn’t just about expressing your style; it can be a lucrative business.

An impressive 75% of people have purchased a product after seeing it featured by a fashion blogger or influencer. That’s the power of building a loyal audience who trusts your fashion sense.

Here are some monetization options you can try:

Affiliate Marketing

Earn money by recommending the fashion items you already love.

Join affiliate programs like rewardStyle or ShareASale to get started. They give you special links to share, and when readers buy through those links, you earn a commission.

It’s a great way to make money from your blog AND social media.

Sponsored Content

Once you have a loyal audience, get ready for fashion brands to come calling. They’ll pay you to feature their products on your blog or social media.

Instagram paid partnership example.

With these partnerships, you can write sponsored posts, create social media endorsements, or even become a brand ambassador. You can even license your fashion images for their campaigns if you have great photography skills.

Creating Your Own Products

Turn your fashion blog into a full-fledged business. Launch your own clothing line, design accessories, or create trendy print-on-demand merch.

Your blog is the perfect place to promote your creations to a devoted audience. You can even offer exclusive content, like styling guides and fashion tips, in a members-only area of your site.

How to Start a Fashion Blog: Checklist

SeedProd how to start a fashion blog checklist.
  • Define your niche. What’s your unique angle on fashion? Are you obsessed with streetwear? Do you love finding vintage treasures? This is your foundation.
  • Design a standout blog. SeedProd lets you customize your blog’s look without coding. Make it as stylish as your content.
  • Focus on amazing visuals. Plan your outfits and take great photos – your blog is about visuals.
  • Optimize with basic SEO. Help people find your content by using keywords, image descriptions, and easy navigation.
  • Promote on social media. Instagram, Pinterest, and similar platforms are essential for fashion bloggers. Share your looks, connect with others, and build your audience.
  • Grow your email list. Direct connection with readers is key. Use a tool like OptinMonster to create stylish signup forms and offers.
  • Explore ways to monetize. Affiliate links, sponsored posts, and even your own products. The options are out there once you have a following.

Bonus: Be passionate, be authentic, and never stop learning.

Your Fashion Blog Journey Starts Here

I hope this guide has helped you learn how to start a fashion blog.

It takes dedication, but the rewards – sharing your unique style, connecting with passionate people, and maybe even building a business – are worth it.

Remember my tips: let your authenticity shine, and don’t be afraid to experiment. The fashion blog world awaits your unique point of view.

You may also find the following blog guides helpful:

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTubeX (formerly Twitter), and Facebook for more helpful content to grow your business.

author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

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