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How Visser Labs used SeedProd case study

Visser Labs’ Secret Weapon: A Website That Converts 10% Better 

Written By: author image Stacey Corrin
author image Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the co-founder of SeedProd. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

A website shouldn’t just exist – it should actively drive your business. Visser Labs discovered their outdated site was holding them back. It loaded slowly and frustrated anyone trying to update it.

That’s where SeedProd came in. It transformed Visser Labs’ website into a sleek, conversion-focused machine.

This case study reveals how SeedProd helped Visser Labs:

  • Boost site speed
  • Empower non-developers
  • Drive conversions

Meet Visser Labs

Visser Labs, a cutting-edge WooCommerce plugin company, was let down by their website. It didn’t showcase their innovative spirit.

CEO Josh Kohlbach explains the issue:

Josh Kohlbach CEO of Visser Labs

We needed a scalable, fast site that was easy to edit by our team of non-dev marketing people, while still providing a way to manage the custom code snippets and customizations we needed on the technical side.

Challenges Faced

Visser Labs’ website, built in the mid-2010s, showed its age.

The dated design and inflexible structure hindered updates. This rigidity forced them to rely on a developer for any changes, diverting time and resources from their core product.

Visser Labs old website design

But the biggest issue was conversions. The website simply failed to guide visitors towards becoming customers.

Visser Labs knew they needed a fresh, user-friendly platform to showcase their products and drive sales.

How Visser Labs Used SeedProd

Visser Labs discovered the answer in SeedProd. This solution offered the perfect blend of ease of use and performance.

SeedProd drag-and-drop WordPress website builder

CEO Josh Kohlbach explains why:

“I found SeedProd as easy to use as any page builder and slightly faster than some of the bigger editors that load lots of JavaScript on the page.

The fastest thing I liked was being able to start with a provided theme and customize it. This had 80%+ of the site done in about 2 hours.”

The Results

SeedProd transformed Visser Labs’ website into a sleek, conversion-focused machine. The design overhaul boosted speed and responsiveness instantly.

Visser Labs new website design built with SeedProd

The biggest win? A dramatic 10%+ increase in conversion rates on their pricing page.

The old site wasn’t converting very well,” recalls Kohlbach. “Just having a proper pricing table and detailing features took the pricing page conversion up over 10%, which is a very important page.”

Visser Labs new pricing page built using SeedProd

SeedProd further delighted Visser Labs with its seamless integration with other essential WordPress plugins and tools.

“I really love how SeedProd plays nicely with other plugins,” Kohlbach enthuses.

“We paired SeedProd with other no-code tools like FunnelKit Builder (for our custom WooCommerce checkout look & feel) and WPCode for code snippets that we can turn on and off easily without having to push changes to the website files.”

Lessons Learned and Tips for Users

Visser Labs’ experience with SeedProd offers businesses a roadmap for their own website optimization.

Start with a clear vision.

“Know what you want from your site, who is going to be editing it in the long term, and ask yourself if there’s an easier way to get it done faster,” advises Kohlbach. 

Next, “think about how no-code tools can help you with your long-term goals.”

Finally, Kohlbach stresses the importance of balancing conversion rates with team efficiency.

“I would remind that conversion rate is important, but so is your team’s time. But these days, it’s very reasonable and possible to have both.”


Visser Labs’ success with SeedProd highlights the power of simplifying your website.

They transformed their site into a conversion machine – all without relying on developers. This streamlined approach boosted their conversion rates by a remarkable 10%.

If you want to create a sleek, high-converting website without technical headaches, SeedProd is your answer.

SeedProd’s easy-to-use WordPress website builder unlocks your site’s true potential and drives growth.

If you’re curious about how other brands are using SeedProd, please see our other case studies:

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

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author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

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