A coming soon page is a temporary page that displays on your WordPress site while it’s under construction. A good one builds your email list before launch, creates buzz around your brand, and prevents visitors from landing on an unfinished site.
I loved building my own WordPress site, but picking the right coming soon page was the step I underestimated. After researching, I found 31 examples worth learning from. Each one is here because it teaches a specific design technique you can apply to your own page.
- Coming Soon Pages with Bold Background Images
- Coming Soon Pages with Strong Brand Colors
- Minimalist Coming Soon Pages
- Coming Soon Pages with Custom Graphics
- Coming Soon Pages with Video
- Coming Soon Pages with Countdown Timers
- Coming Soon Pages That Drive Signups
- Under Construction & Maintenance Pages
- How to Create a Coming Soon Page in WordPress
- FAQs About Coming Soon Pages
Coming Soon Pages with Bold Background Images
1. Backpacker Travel
Design lesson: A translucent content window over a full-bleed photo lets visitors feel the brand before reading a word.
Backpackers Travel website coming soon page design is simple yet effective. I think the background image and content do an excellent job conveying their message to potential backpackers about the upcoming community.
The translucent window against the content lets visitors read the information in the box without blocking the backdrop. The CTA and social icons can also help them grow their email list and social media following.
2. Gator Treks
Design lesson: An early access invite creates exclusivity and gives visitors a reason to sign up now instead of later.
Gator Treks’ coming soon page design is super-inviting. The background image is attention-grabbing and stands out clearly.
I like how the page content is arranged to build excitement while offering an air of exclusivity with its early access invite offer. Its logo also adds a unique touch.
3. Landapart
Design lesson: Let one striking background image carry the entire page. When the photo is strong enough, minimal text is all you need.
Landapart’s coming soon page looks excellent. The new website’s coming soon image features a stunning sky full of stars, giving off a wanderlust vibe, perfect for a camping site.
4. Fixers
Design lesson: Write CTA button text that promises a benefit instead of a generic “sign up for updates.”
Fixer’s coming soon page example is another inspiring design I can’t get enough of. The first thing you notice is the beautiful and vibrant image that reflects the message in the tagline.
Their CTA button text is just as engaging. It doesn’t say something dull like “sign up for updates.” Instead, it promises something more fun to match the brand’s niche: “the holiday you never thought you could have.”
5. CleverDever Wherever
Design lesson: Offset your CTA to one side so a strong background image stays visible. The photo sells the brand while the form captures the lead.
CleverDever Wherever’s website coming soon design is another beautiful example to be inspired by. The blogger uses a promising image to encourage people to follow her on her journey. After adding such a great image, the last thing anyone would do is cover it up with a dead-center call to action.
As such, the CTA placement is just right. They took advantage of SeedProd’s near-endless customization options and arranged the content box on the left to leave room for a great visual focus on the right.
Coming Soon Pages with Strong Brand Colors
6. Arché Travel Agency
Design lesson: Match your page color scheme to your brand colors so the coming soon page feels like the real site from day one.
Arché Travel has done an excellent job with its coming soon page by matching the page color scheme with its brand colors. I like how the agency takes inspiration from Greece, using website coming soon images to display a perfect tourist destination.
They also use a smaller version of the same image in the content frame, which resonates with its blue coming soon logo and a customized blue subscribe button.
7. Phloem Marketplace
Design lesson: Use seasonal colors and imagery to set the mood for your store’s launch window.
Phloem is yet another stunning coming soon page example created with SeedProd’s coming soon page templates. Since Phloem is launching soon in the summer, the designer uses a nice cool color to reflect the summery vibe.
The background picture beautifully complements the overall feel. They also use the content to describe their business and why people might want to buy from them. Finally, it asks visitors to sign up if they want early access to the store.
8. Revista
Design lesson: Pick one accent color and carry it through the text, countdown widget, buttons, and social icons for a polished, cohesive look.
Revista’s new website coming soon page is an absolute delight. It has so many great features tied together in such an appealing way. The content fits perfectly over Revista’s featured image, with the coming soon logo filling any space at the top.
I love the way they synchronized everything with the purple color. The light purple wardrobe in the image looks stunning with the deep purple text, counter widget, and custom-colored social media buttons.
9. The Astonishing Post
Design lesson: Match your signup button color to an accent in your hero image. It ties the page together and draws the eye to the CTA.
The right choice of colors can greatly impact your website’s coming soon design. This coming soon page from The Astonishing Post does that by using a striking shade of pink.
The designer used the SeedProd Landing Page Builder’s color picker to choose just the right shade for their email signup button. As a result, it’s a perfect match with the page’s other pop of color, the eZine’s feature cover art image.
If you’re not as design-focused, you could always start quickly by choosing from one of the 20+ pre-made color palettes available with SeedProd.
10. Self Made
Design lesson: Match your CTA button color to a dominant color in the background image. The visual symmetry pulls the eye toward the action.
Self Made has done a great job with its design. I love the vibrant look they’ve created on the page. They use a red background against the singer to create symmetry in their design, which compliments the red CTA button.
Minimalist Coming Soon Pages
11. Bezar
Design lesson: A refer-and-earn incentive turns your coming soon page into a viral growth tool with minimal design effort.
Not all of the coming soon page examples I’ve found have complicated designs or detailed graphics. Bezar’s coming soon page will reach many people because it uses the refer-and-earn policy. It’s a great idea to be inspired by if you want your page to go viral, too.
12. Dizaind
Design lesson: Sometimes a single powerful product image does all the talking. Skip the lengthy copy and let the visual sell the brand.
Dizaind has kept its coming soon page very simple. A quick glance tells you that it’s related to high fashion.
Sometimes, a powerful image does all the talking. This is an excellent example of how to turn a product launch into an exciting event.
13. Serenity Fashion
Design lesson: Place your logo as the first visual element so visitors register the brand before anything else on the page.
Serenity Fashion’s coming soon page is another beautiful yet straightforward example. The logo at the top ensures it’s the first thing people notice on the page.
By making it the central focus, the designers ensure that visitors to the under-construction page subconsciously register it in their minds. Then, right below that, it tells people what to do next.
Interested people can use the CTA to get notified about any upcoming event or launch. It has also used social icons to encourage people to share their page with friends and family.
14. Maria Mentiras
Design lesson: A single email field is all you need. Multiple form fields add friction and reduce signups.
Maria Mentiras’ coming soon page is also an excellent example for you to use as inspiration. The background image perfectly matches the business niche, while the CTA button complements the coming soon logo color.
I find the minimal opt-in form impressive. You don’t always need multiple form fields to generate leads.
15. Ethercare
Design lesson: Skip the email form and show contact info instead. For established brands, direct communication builds more trust than a signup form.
This design has beautifully used a pop of blue to make the page look more catchy. And instead of collecting emails, they show their contact information for people to get in touch.
This approach is suitable for brands who have already established their foothold in the market.
Coming Soon Pages with Custom Graphics
16. LAB Petite
Design lesson: A playful custom graphic can set your brand apart when every other coming soon page uses a stock photo.
Lab Petite’s coming soon page design, with its whimsical hot-air balloon graphic, is slightly different from this list’s other examples.
The content window balloons are sharp, with a colorful brand logo on the right, while the background balloons are arranged in a light grey wallpaper pattern. If you’re unsure how to use them, we think that’s a smart way to cover up the empty space.
17. Les Mains dans le Cambouis
Design lesson: A custom word-art logo over a gritty, authentic photo creates a memorable brand impression without any fancy design tools.
You don’t need to follow a standard format to develop a perfect coming soon page. This coming soon page from Les Mains dans le Cambouis, with its one-of-a-kind word logo, is an excellent example.
The coming soon page image logo is dropped right on top of a gritty photo of tools and gloves, probably covered in cambouis (that’s dirty grease or oil for our non-French readers). I especially like the email signup option and social links, which give the page a complete look, offering visitors more chances to interact.
18. Bird Box
Design lesson: An animated illustration adds personality and movement that a static photo can’t. It makes a simple page feel alive.
Bird Box’s animated image looks wonderful against the light green background. The designer has done a great job using color on the page.
Coming Soon Pages with Video
19. WiseJack
Design lesson: Embed a video to hook visitors who would otherwise skim past text. It keeps people on the page longer and builds trust before launch.
WiseJack’s coming soon page example sends a clear message about what to expect from the website. First, it hooks you by asking a relatable question. Then, it offers a smart way to help you solve your problem.
I love how it entices visitors to interact with the page with engaging video embeds. And finally, it tries to convince you to respond to its call-to-action (CTA) by offering something you’d love in return.
20. Hosting Stars
Design lesson: A video walkthrough educates early adopters about your product before launch, giving them a reason to subscribe.
Hosting Stars took a slightly different approach and incorporated a video into their new website coming soon page. This is a great way to educate early adopters about all the awesome things they can look forward to.
On the left of the page, a Vimeo clip is included in a larger format, while the bold typography on the right tells visitors about the brand’s values. The email signup and social links are arranged in a custom layout below.
If you’re unsure where to start with a video landing page, you can always use one of the many video landing pages included with SeedProd.
21. Panda Doc
Design lesson: Add navigation links in the header and footer to redirect visitors to other live pages while your main site is under construction.
Panda Doc’s coming soon page is an interesting one. The video added to the page is a great way to keep people engaged for a longer time. They also have social links to encourage people to share their site.
The CTA will surely generate some quick leads for them. The best thing is that they have also used the header and the footer to redirect visitors to a different destination.
Coming Soon Pages with Countdown Timers
22. App Manager 5.0
Design lesson: A countdown timer paired with a product preview image builds urgency and gives visitors a concrete sense of what’s coming.
App Manager 5.0’s coming soon page has almost all the elements that a good coming soon page should have.
First, you have the brand’s name. Then, it tells you about the product and displays an image of what they are working on. To hype the launch, they have also used a countdown timer. And, of course, the green CTA button can help them collect the emails.
23. Indus
Design lesson: High-contrast colors (bright yellow on dark) paired with a countdown timer create urgency and make the page impossible to ignore.
This is one of my favorite coming soon page examples. Indus created an under-construction page with a vibrant look with bright yellow against a dark background image. There isn’t too much text on the page. Instead, they include a simple sentence to let people know their site is launching soon with some great updates, so people now know that they can expect an improved site.
They also use a countdown timer to create urgency and excitement. The CTA button and social buttons will help them expand their email list and get more shares and followers on social media.
Coming Soon Pages That Drive Signups
24. Beet Nut
Design lesson: Use your coming soon page to recruit staff, not just collect customer emails. An opt-in form works for hiring too.
Do you see how Beet Nut has used its coming soon page to recruit its staff even before its launch? You can totally steal this idea for your business’s launching soon page.
Pop on an opt-in form, and potential employees can sign up and learn what to do next.
25. Coffee Shop Freelancers
Design lesson: Offer a launch-day discount to turn casual visitors into committed subscribers.
Coffee Shop Freelancer’s coming soon page is another beautiful creation designed with SeedProd’s coming soon plugin and landing page builder. To attract customers, it tells its visitors what it does and offers a discount at its launch.
I like how they’ve included social links for interested users, and the email form is a great way to learn when the site launches.
26. Tapster App
Design lesson: Offer a cash incentive for early signups. A prize for early birds turns passive visitors into motivated subscribers.
Tapster’s coming soon page is a minimal yet powerful one. They have offered its visitors the possibility to win $100 only for the early birds. People will surely not want to miss the chance. It works as the perfect coming soon ad.
27. Smooth Hound Smith
Design lesson: Add a secondary CTA for something time-sensitive, like tour dates. Your coming soon page can sell tickets before the site even launches.
Smooth Hound Smith’s coming soon page is a brilliant one. It didn’t just put up a page to let people know they’re working on the site but also added a tour dates button so that people know when they are performing. They can quickly start selling their tickets even before the website launch.
You can also submit your email address to stay updated about their latest events. They have also used social icons to encourage you to share their site.
Under Construction & Maintenance Pages
28. Atominx Maintenance Page
Design lesson: During maintenance, direct visitors to your social profiles so they stay connected instead of bouncing.
If you’re performing maintenance tasks on your website, the last thing you want is for your visitors to see broken links and broken pages, so putting your website in maintenance mode is an intelligent move.
A great idea to keep your visitors engaged during maintenance is to direct them to your other profiles until your site is ready to be back again.
Atominx did just that with their maintenance page designed using the SeedProd Landing Page Builder. I think the CTA they used did an excellent job of directing users to their social profiles while covering up the nuts and bolts of the maintenance process.
29. Typetalk
Design lesson: Split-layout design with a description on one side and CTA on the other keeps the page scannable and action-oriented.
Typetalk is another striking coming soon page example you can check out. The coming soon logo at the top looks beautiful. On one side, there’s a description of Typetalk, and on the other side, they have used the CTA and the social links to collect emails and increase their social followers.
30. SeedProd Demo Template
Design lesson: Use access controls to hide your under-construction site from the public while giving clients a bypass link to preview progress.
I created a demo page with SeedProd’s landing page and Coming Soon plugin. Creating one is easy with the drag-and-drop page builder and pre-made coming soon page templates. It’s a perfect way to make your page look sleek and professional while protecting your site while under development.
Since SeedProd has powerful access controls for its Coming Soon and Maintenance modes, you can hide your under-construction site from visitors and show your coming soon page instead.
If you need to give a client access, you can always create a unique link that bypasses the coming soon mode.
31. Niyati
Design lesson: Redirect visitors to an active page (like a shop or portfolio) so they can engage with your brand while the main site is being built.
Niyati’s coming soon page has done a fantastic job. They have not only kept the design minimal but have also redirected all their visitors to another destination.
This allows them to let people know something new is coming soon while marketing their brand simultaneously.
How to Create a Coming Soon Page in WordPress
The fastest way to add a coming soon page to WordPress is with a page builder plugin. I have shown you various coming soon page examples so far. If some of them have inspired you, here’s how to create your own.
Choosing a Coming Soon Page Plugin
There are several WordPress plugins that can create a coming soon page. Here’s how the most popular options compare:
| Plugin | Best For | Free Version | Starting Price |
|---|---|---|---|
| SeedProd | Full site building + coming soon | Yes | $39.50/yr |
| CMP by NiteoThemes | Simple coming soon only | Yes | Free |
| Thrive Architect | Coming soon with A/B testing | No | $99/yr |
| Elementor | Coming soon within full builder | Yes | $59/yr |
Most of the coming soon page examples in this list have been designed with the SeedProd WordPress Website Builder. It lets you create entire WordPress websites without writing code or hiring a developer.
I use SeedProd myself, and it’s what I’d recommend for most WordPress users. It comes with dedicated Coming Soon and Maintenance modes built in, plus a library of templates designed for this exact use case.
Step 1: Install and Activate SeedProd
Go to Plugins » Add New in your WordPress dashboard and search for SeedProd. Install and activate the plugin.
If you’re using the Pro version, upload the zip file from your SeedProd account and enter your license key under SeedProd » Settings.
Step 2: Choose a Coming Soon Page Template
Navigate to SeedProd » Landing Pages and click the Set Up a Coming Soon Page button.
SeedProd comes with various coming soon website templates, and you won’t need a developer to make your website look the way you want it to.
Pick a coming soon page template that matches your brand and click the checkmark icon to select it.
Step 3: Customize Your Page
With the visual drag-and-drop builder, you can customize any element of your page in real-time, with no coding required.
SeedProd’s page elements and blocks are designed to be fuss-free and lead-focused. So there isn’t a single page block you’ll never have a use for. Many of these blocks have their own templates and styles you can implement with a few clicks.
Step 4: Connect Your Email List
Need to connect an optin form to your email list? With SeedProd, it’s easy. Go to the Connect tab and choose from one of the many email marketing services, and you’re good to go.
Step 5: Enable Coming Soon Mode
Go to SeedProd » Landing Pages and toggle the Coming Soon Mode switch to Active.
Your coming soon page is now live for all visitors who aren’t logged in.
If you need to give a client access, you can create a unique bypass link under the Access Controls settings.
For a more thorough walkthrough with customization instructions, see our detailed guide on how to create a coming soon page for your WordPress website.
What Else Can SeedProd Do?
Besides including pre-built Coming Soon and Maintenance Modes, you can also create all these powerful landing pages with SeedProd:
- 404 landing pages
- WordPress thank you pages
- Squeeze landing pages
- Stylish sales pages
- Video landing pages
- Webinar registration pages
But the best thing about SeedProd’s visual editor is it’s lightning-fast and bloat-free. Unlike other drag-and-drop builders that slow down your site, you can create stunning WordPress page designs with SeedProd in the blink of an eye. After all, a faster web page translates to more leads, conversions, and sales.
Check out how Mustard Seed used SeedProd to launch client websites in this case study.
FAQs About Coming Soon Pages
What is a WordPress coming soon page?
A WordPress coming soon page is a temporary page that displays on your site while it’s under construction. It hides unfinished content from visitors and gives you a place to collect email addresses, promote your social media accounts, and build anticipation before launch.
What design elements make a coming soon page convert?
The highest-converting coming soon pages share five elements: a clear headline that tells visitors what’s launching, a strong background image that communicates the brand, a single email opt-in field (not multiple form fields), a call-to-action button with benefit-driven text, and social media links. A countdown timer and a referral incentive are optional but can increase signups.
What’s the best WordPress coming soon page plugin?
SeedProd is the most popular option because it includes dedicated Coming Soon and Maintenance modes, a drag-and-drop builder, and 300+ templates. If you only need a basic placeholder, CMP by NiteoThemes is a free alternative. For A/B testing your coming soon page, Thrive Architect is worth considering. Elementor can also create coming soon pages, but it doesn’t have a built-in coming soon mode the way SeedProd does.
Do I need a countdown timer on my coming soon page?
A countdown timer is optional. It works well when you have a firm launch date because it creates urgency and gives visitors a reason to come back. If your launch date is flexible, skip the timer. A vague or constantly resetting countdown hurts credibility more than having no timer at all.
Can a coming soon page help with SEO before launch?
Yes. A coming soon page lets search engines start indexing your domain before the full site goes live. It establishes your URL, allows you to set up basic metadata, and can begin collecting backlinks. If you add an email signup form, you’re also building an audience you can drive back to the site on launch day.
Next, More New Website Tips
I hope this guide helped you find some inspiring coming soon page examples to learn from. If you’re ready to build yours, you’ll find these guides helpful:
- How to Create a WooCommerce Coming Soon Page (Step-by-Step)
- Coming Soon vs Maintenance Mode: Learn The Difference
- How to Password Protect a WordPress Site While Under Development
- How to Create a New Website Launch Marketing Plan
- How to Create a Pre Launch Landing Page in WordPress
Thanks for reading! We’d love to hear your thoughts, so please feel free to join the conversation on YouTube, X and Facebook for more helpful advice and content to grow your business.
Do coming soon page need privacy policy?Its not mentioned in any of the example pages.
Hi Karthik. According to data privacy laws like the General Data Protection Regulation (GDPR), any website or platform that collects personal data about consumers, such as their name and email address, needs a privacy policy. If your coming soon page is targeted at users based in the European Economic Area (EEA), you will need to prominently display a privacy policy on your page to get informed user consent prior to collecting and using their data.
You can check out our tutorial for creating a Privacy Policy here. And for future reference, I’ll update this article to make this information clear.
Thanks for your great website.I appreciate your effort for the ideas I gathered from this article
We’re so pleased to hear that, and you’re very welcome.
In love with number 9 and 10. I’ve been designing and making pages like these for a while, trying to get some clients on fiverr at the moment. These collections are a great source of inspiration for me, thanks for your work.
We’re glad you find them inspirational Kazem. Good luck with your designs!
Awesome blog! Thank you to sharing very important information to us.