From my experience, creating a landing page that accepts payments in WordPress is simple when you have the right setup. You’ll need a landing page builder plugin like SeedProd or a dedicated payment plugin like WP Simple Pay. You also need an SSL certificate and a payment processor like Stripe or PayPal.
The process is straightforward. I installed a page builder, designed the layout, added a payment button block, and then connected it to my Stripe account. That’s all it took to start accepting secure payments.
In this guide, I’ll walk you through the exact steps I used to get this done, so you can start turning visitors into customers.
Why Create a Payment Gateway Landing Page?
When customers can pay directly on your landing page, checkout is faster, drop-offs are lower, and sales go up.
Sending people to a separate checkout page gives them extra time to hesitate or abandon the purchase. By placing the payment option right on your landing page, you remove that friction and make it easy for them to buy in the moment.
You can also boost conversions by offering multiple payment methods, such as credit cards, PayPal, or digital wallets. Research from Ottu shows that businesses offering more choices see up to a 30% increase in sales.
Now that you know why this is so effective, let’s cover the key components you’ll need to set one up.
What You Need to Accept Payments on a Landing Page
To accept payments directly on your WordPress landing page, you’ll need a few key components that make the process secure and reliable.
- A Payment Processor: A payment processor, like Stripe, PayPal, or Square, is a service that handles financial transactions between your website and your customer’s bank. It securely processes credit card, debit card, and digital wallet payments.
- SSL Certificate: An SSL (Secure Sockets Layer) certificate is a digital security protocol that encrypts the connection between your visitor’s browser and your server. It ensures that sensitive information—like credit card details—can’t be intercepted or read by others.
- PCI Compliance: This is a set of security rules for handling credit card information. It sounds technical, but the good news is that modern payment processors like Stripe are designed to handle the complex parts for you. They process payments on their secure servers, which simplifies your compliance needs and keeps customer data safe.
- A Secure Hosting Provider: Choose a trusted WordPress hosting company that includes built-in security features and SSL support, such as Bluehost or SiteGround. Reliable hosting keeps your payment system fast and safe.
Most modern payment tools like SeedProd and WP Simple Pay handle the technical details for you, so setup only takes a few minutes.
Steps to Create a Landing Page with Payment Gateway
For this tutorial, I’ll show you how to create a payment gateway landing page in WordPress using SeedProd, a drag-and-drop WordPress landing page builder designed for creating custom layouts without code. I’m using SeedProd for this tutorial because its direct Stripe integration makes the process incredibly straightforward.
SeedProd makes it easy to build your page design, add a payment button, and publish your landing page in minutes. You’ll follow a few simple steps—install SeedProd, choose a template, drag in the payment button block, connect it to your Stripe account, and go live.
Let’s walk through how to set it up step by step.
Step 1. Install and Activate SeedProd Landing Page Builder
First, I went to the SeedProd pricing page to get my copy of the plugin. After downloading the plugin file, I uploaded it to my WordPress dashboard. If you need help with this part, you can follow this guide on how to install a WordPress plugin.
Once the plugin was active, I navigated to the SeedProd » Settings page and pasted in my license key to complete the setup.
Then I just had to click the Verify Key button to finish.
Step 2. Choose a Landing Page Template
With the plugin activated, my next step was to select a template. To do this, I went to SeedProd » Landing Pages and clicked on the Add New Landing Page button.
This opened up a library of professionally designed landing page templates.
To find a suitable design for this demonstration, I clicked the ‘Sales’ filter and chose the ‘eBook Sales Page’ template.
After I found the design I liked, I hovered over it and clicked the checkmark icon.
A popup appeared asking me to enter a page name and URL. After filling that out, I clicked on the Save and Start Editing the Page button to launch the builder.
Step 3. Add a Stripe Payment Gateway Button
Once the template loaded, I was in the SeedProd visual page builder.
The layout is intuitive, with content blocks on the left and a live preview of my page on the right. Customizing anything was as simple as clicking on it. For example, I clicked the main headline and just typed my new text directly on the preview.
With the template loaded, I searched for the Payment Button block in the left-hand panel and dragged it right onto my page.
After placing the block, its settings opened on the left. I clicked the Connect with Stripe button to link my account. This took me to the Stripe website to authorize the connection, and then it sent me right back to the editor once I was done.
With Stripe connected, I configured the payment details. I set the payment amount, currency, and a brief description. I also set the Success URL, which is the page customers are sent to after a successful purchase. It’s perfect for a thank you page.
After getting the payment settings right, I continued to customize the page design until I was happy with it. Most importantly, I remembered to hit the Save button in the top-right corner to save my changes.
Step 4. Configure Your Settings
Before publishing, I clicked the Page Settings tab at the top of the screen to finalize a few details. In the General settings, I confirmed my page name and URL were correct.
Then, I clicked over to the SEO tab. Since I have All in One SEO installed, this allowed me to configure my SEO title and meta description right inside the builder. I also checked the Connect tab to see options for linking an email marketing service, which is a great feature for follow-up campaigns.
Step 5. Publish Your Payment Gateway Landing Page
When you’re ready to make your page live, click the Save button and select the Publish option.
I visited my live page to test it out. Now, when visitors click the payment button, they’ll be able to check out using Stripe.
Alternative: Add a Stripe Button with WP Simple Pay
If you already have a landing page design and just need to add a payment feature, then WP Simple Pay is an excellent, lightweight solution. It’s a dedicated Stripe payments plugin that lets you add a “Buy Now” button to any post or page without a complex setup.
The process is very fast. After installing the plugin, a setup wizard guides you through connecting your Stripe account.
From there, you create a new payment form, choose ‘Payment Button,’ and set your price and currency.
Once saved, you can add the button to your landing page using the provided WP Simple Pay block or a shortcode.
Frequently Asked Questions
Bonus Guides for eCommerce Websites
Now that you know how to accept simple payments on a landing page, the next logical step might be building a complete online store. These guides will help you with that process:
- How to Add a Custom Add-to-Cart Button in WooCommerce
- How to Display Product Categories and Tags in WooCommerce
- How to Easily Customize Your WooCommerce Shop Page
Thanks for reading! We’d love to hear your thoughts, so please feel free to join the conversation on YouTube, X and Facebook for more helpful advice and content to grow your business.
