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10 Best Instapage Alternatives 2021 Free & Paid

10 Best Instapage Alternatives 2024 Free & Paid 

Written By: author image Stacey Corrin
author image Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the co-founder of SeedProd. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Do you want to create high-converting landing pages for your business website?

Instapage is a popular solution for many website owners. But you may not need all the advanced features that come with its heavy price tag.

With that in mind, here are the best Instapage alternatives to grow your business for a variety of budgets.

But first, what is Instapage, and why do people use it?

What Is Instapage?

Instapage is an online landing page platform that allows you to build landing pages for your marketing and promotion campaigns. It features a drag-and-drop editor, easy campaign management, A/B testing, and more.

In addition, Instapage integrates with marketing automation tools and platforms like WordPress.

The pricing for Instapage has 2 tiers:

  1. Building: $199 per month (billed annually) or $299 per month (billed monthly) with limited features.
  2. Converting: Custom pricing with all features.

That being said, Instapage isn’t without its drawbacks, as you’ll see below.

Why Do You Need an Instapage Alternative?

Unlike the competing landing page builders like Instapage vs ClickFunnels vs SeedProd, we’ll look at today, Instapage has fewer features overall, such as:

  • Limited eCommerce options
  • Fewer landing page blocks and widgets
  • A limited number of landing page templates
  • Expensive pricing plan

Given Instagpage’s limited pricing options and high price plan, it’s not the best option for website owners with smaller budgets. Moreover, if you use Instapage and want a new, more affordable solution, it’s a good idea to shop around.

If you need more details, check out this Instapage review.

What Are the Best Instapage Alternatives?

Below you’ll find the best Instapage alternatives on the market. With one of these solutions, you can build landing pages that are powerful and easy for anyone to use.

1. SeedProd

SeedProd best WordPress landing page plugin

SeedProd is the best Instapage alternative for WordPress website owners. It’s a visual drag-and-drop WordPress theme builder, landing page, coming soon page, and maintenance mode plugin all in one.

It comes with 170+ mobile responsive landing page templates you can customize, including:

You can also build whole WordPress themes from scratch with SeedProd’s easy and powerful blocks and sections. Blocks allow you to drag content onto your page and see the changes in real-time.

drag and drop landing page builder

Moreover, SeedProd’s blocks can help you generate leads for your business quickly. For instance, you can create:

  • Lead capture forms to grow your email list
  • Contact forms to communicate with your leads
  • Social media sharing and profile buttons to grow your followers
  • Countdown timers to create urgency
  • Dynamic text replacement to personalize your page
  • Animated headlines to grab attention
  • Reviews and testimonial sliders for social proof
  • WooCommerce checkout pages and add-to-cart buttons to increase sales
  • Pricing tables to increase conversion rates
  • And more

As we mentioned above, you can use SeedProd to activate coming soon pages and maintenance mode with a single click. Plus, with the handy page modes, you can also turn on custom 404 pages and WordPress login pages.

Not to mention, you can make entire WordPress themes without touching a single line of code, or spending a fortune on developers.

SeedProd integrates with popular email marketing services like Constant Contact, MailerLite, Mailchimp, and more. But if you don’t have an email marketing provider, you can see anyone that subscribes via your landing page in the built-in subscriber dashboard.

Even better, SeedProd offers these features without slowing down your website. It’s bloat-free, works with any WordPress plugin, and loads lightning-fast for the optimal user experience.


Compared to Instapage, SeedProd is much more cost-effective. For example, the entry-level plan is only $79 per year, while the Pro Plan is only $199.50 per year (which is the price of Instapage for 1 month).

Or click here to get an unlimited free trial of SeedProd.

2. OptinMonster

Optinmonster best lead generation tool

OptinMonster is the most powerful lead generation and conversion optimization toolkit in the world. It helps you to convert website traffic into subscribers and leads to scale your business quickly.

You can create powerful optin campaigns, such as:

You don’t need any coding or design experience with OptinMonster’s drag-and-drop campaign builder. Instead, choose from over 50 templates and customize them visually, in real-time.

After creating a campaign, you can use the advanced targeting rules to reach the right people at the right time as they browse your website.

For example, you can use Exit-intent popups to show popups right when users indicate they’re about to leave. Or, you can show campaigns based on a user’s location.

exit intent popup example


OptinMonster is a cost-effective Instapage alternative, with pricing from just $9 per month for unlimited campaigns. That said, we recommend the Pro plan for access to all the best features.

Try OptinMonster Today!

3. HubSpot

hubspot free landing page builder

HubSpot is well-known for its CRM platform, but it also offers a free landing page builder as part of its Marketing Hub, which makes it a great Instapage alternative.

You can get started using the landing page templates that are available in the built-in library. The drag-and-drop editor makes it easy to customize your page’s content, forms, layout, and branding.

One of HubSpot’s most powerful features is the ability to personalize your landing page content for individual visitors. You can show different content based on:

  • Visitor’s location
  • Source
  • Device
  • Lifecycle stage
  • Or, any contact detail stored in your CRM

HubSpot also offers tools for analyzing and testing your landing page performance. You can test up to 5 variations of a page and have HubSpot automatically choose the best-converting option.


The HubSpot landing page builder is free as part of HubSpot’s Marketing Hub. For more advanced features, you can upgrade to a premium plan starting at $45 per month.

4. GetResponse

GetResponse Instapage Alternatives

GetResponse is an excellent Instapage alternative for several reasons. Not only is it a powerful email marketing platform, but it also offers landing pages for small businesses.

It has a drag-and-drop editor with an extensive library of templates. And like Instapage, it offers pages for:

  • Webinars
  • Sales
  • Cover pages
  • Thank you pages
  • And more.

With the Autofunnel feature, you can create automated sales funnels easily for any page. Then as your funnels flow, you can see areas that aren’t performing well and make changes.

If you’re looking for an all-in-one marketing solution, GetResponse can handle the email marketing and sales side of your business for you. In addition, it integrates with hundreds of other tools like WordPress, Shopify, Zapier, and more.


GetResponse’s plans start at $15 per month for up to 1,000 contacts.

5. Brevo (Sendinblue)

Brevo formerly sendinblue

Brevo formerly Sendinblue, is more commonly known as an email marketing tool. However, it offers a powerful landing page builder, which is why we think it’s an excellent Instapage alternative.

Besides its core email marketing functionality Brevo offers many more features. For instance, it includes:

Brevo’s Tracker script allows you to track your contact’s website behavior. And with that information, you can create automation workflows to grow your business.

In addition, the drag-and-drop landing page builder offers an easy way to boost leads and increase conversions.


Brevo has a free email marketing plan for up to 300 emails per day. However, to use the landing page builder, marketing automation, and other features, you’ll need the premium plan, starting from $65 per month.

6. Mailchimp

mailchimp marketing automation service

Once upon a time, Mailchimp was just an email marketing service. But now, it offers a full suite of marketing tools, making it a viable Instapage alternative.

One of the more popular tools is the drag-and-drop landing page builder. It works seamlessly with Mailchimp’s ads, email marketing, and social media tools to build landing pages that match your brand.

Mailchimp also integrates with tons of services, such as:

  • Eventbrite
  • Calendly
  • Social media networks
  • Google Analytics
  • WooCommerce
  • And more.


Mailchimp is free for up to 2,000 contacts. Paid tiers, including teammate collaboration, more templates, and optimization tools, start from $9.99 per month.

7. OptimizePress

Alternative to Instapage optimizepress

OptimizePress is another WordPress landing page builder. Unlike Instapage, the learning curve is minimal, and finding your way around is much faster.

With OptimizePress, you can start from scratch or use one of its many templates to create a landing page for WordPress. Similar to SeedProd, you can create conversion-optimized page sections such as testimonials, optin forms, countdown timers, and more.

However, the customization options are less extensive than other Instapage alternatives.

Other OptimizePress features include:

  • Inline editing
  • Unsplash image library
  • Lead & sales funnels
  • Upsells & downsells
  • A/B split testing


The pricing for the OptimizePress Essentials plan starts from $99 a year for a single website. Yet, for access to split testing, sales funnels, and more, you’ll need the suite plan starting from $199 per year.

8. Thrive Architect

Thrive Architect WordPress landing page plugin

Thrive Architect is another excellent alternative to Instapage. It’s a WordPress-only plugin made by Thrive Themes, a company that sells WordPress themes and plugins.

Thrive Architect is a visual WordPress page builder that lets you create landing pages in real-time. It offers a variety of design elements and customization options you can use in the drag-and-drop editor.

With a library of landing page templates, you can create webinars, sales, product launches, lead generation pages, and more. And since they’re organized into sets, you can build pages and sales funnels that match.

Other Thrive Architect features include:

  • A/B testing
  • Email marketing integrations
  • Lead generation design elements
  • Mobile responsive editing
  • And more


Thrive Architect’s pricing starts at $67 for a single site license or $19 per month for Thrive membership.

9. LeadPages

LeadPages alternative to Instapage

LeadPages is another top Instapage competitor. This popular landing page tool allows you to build websites and landing pages quickly. It offers 2 different editors; a simple editor for beginners and a more expansive editor for experienced users.

LeadPages is also a lead generation platform that allows you to create conversion-focused websites. As such, it includes features like popup forms and alert bars to collect email addresses easily.

LeadPages also offers:

  • Unlimited landing pages
  • Website builder
  • Unlimited traffic & leads
  • Lead notifications
  • Split testing
  • Standard integrations
  • And more.

LeadPages isn’t as easy or powerful as other tools on this list. It also lacks customization options and a more complex feature set like email and campaign functionally.

You can check out our LeadPages review here for more details.


LeadPages standard plans start from $27 per month. For split testing and online sales and payments, higher plans start from $59 per month.

Related: ClickFunnels vs LeadPages vs SeedProd. You can also see our guide on Leadpages vs Instapage vs SeedProd and Leadpages vs Unbounce vs SeedProd to see how they compare.

10. Unbounce

Unbounce page builder Instapage alternative

Similar to Instapage, Unbounce is a specialized landing page builder. It allows you to build, test, and publish landing pages easily.

You won’t need a developer or tech skills to use it; just work with the drag and drop page editor to create landing pages and customize them to suit your needs.

In addition, Unbounce lets you create popups and sticky bars to convert visitors with targeted offers. You can then target your offers to show based on specific triggers, such as by:

  • Action
  • URL
  • Location
  • Cookies
  • Referring URL
  • And more.

Unbounce works with almost any marketing automation or CRM tool, including Zapier, Google Analytics, WordPress, and more.


Unbounce pricing starts from $80 per month for its cheapest plan for a single domain. Prices scale up from there, depending on the more advanced features you need.

You might also like: 10 Cheap Unbounce Alternatives That Work 2021

What Is the Best Instapage Alternative?

All of the Instapage alternatives above can help you create high-converting pages for your website. But in our opinion, SeedProd is the best alternative to the Instapage platform overall.

SeedProd has everything you need to create top-performing landing pages in WordPress.

From its true visual drag-and-drop page builder and templates to fully customizable lead-optimized blocks, it’s without a doubt a must-have tool for marketing your business.

Plus, it offers the functionality of multiple WordPress plugins at such a small price.

So what are you waiting for?

There you have it!

We hope this article helped you find the best Instapage alternatives for your business. You might also like our guide on landing page best practices for incredible conversion rates.

If you liked this article, then please follow us on Twitter and Facebook for more helpful content to help grow your business.

author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

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