10 Best Instapage Alternatives 2021 Free & Paid
Do you want to create high-converting landing pages for your business website?
Instapage is a popular solution for many website owners. But you may not need all the advanced features that come with its heavy price tag.
With that in mind, here are the best Instapage alternatives to grow your business for a variety of budgets.
But first, what is Instapage, and why do people use it?
What Is Instapage?
Instapage is an online landing page platform that allows you to build landing pages for your marketing and promotion campaigns. It features a drag-and-drop editor, easy campaign management, A/B testing, and more.
In addition, Instapage integrates with marketing automation tools and platforms like WordPress.
The pricing for Instapage has 2 tiers:
- Building: $199 per month (billed annually) or $299 per month (billed monthly) with limited features.
- Converting: Custom pricing with all features.
That being said, Instapage isn’t without its drawbacks, as you’ll see below.
Why Do You Need an Instapage Alternative?
Unlike the competing landing page builders we’ll look a today, Instapage has fewer features overall, such as:
- Limited eCommerce options
- Fewer landing page blocks and widgets
- A limited number of landing page templates
- Expensive pricing plan
Given Instagpage’s limited pricing options and high price plan, it’s not the best option for website owners with smaller budgets. Moreover, if you use Instapage and want a new, more affordable solution, it’s a good idea to shop around.
What Are the Best Instapage Alternatives?
Below you’ll find the best Instapage alternatives on the market. With one of these solutions, you can build landing pages that are powerful and easy for anyone to use.
SeedProd is the best Instapage alternative for WordPress website owners. It’s a visual drag-and-drop landing page builder, coming soon page, and maintenance mode plugin all in one.
It comes with 170+ mobile responsive landing page templates you can customize, including:
- Coming soon pages
- Maintenance pages
- 404 web pages
- WordPress sales page
- Lead Squeeze pages
- Webinar pages
- Custom WordPress login pages
- Thank you pages
You can also build landing pages from scratch with SeedProd’s easy and powerful landing page blocks. Blocks allow you to drag content onto your page and see the changes in real-time.
Moreover, SeedProd’s blocks can help you generate leads for your business quickly. For instance, you can create:
- Lead capture forms to grow your email list
- Contact forms to communicate with your leads
- Social media sharing and profile buttons to grow your followers
- Countdown timers to create urgency
- Dynamic text replacement to personalize your page
- Animated headlines to grab attention
- Reviews and testimonial sliders for social proof
- WooCommerce checkout pages and add-to-cart buttons to increase sales
- Pricing tables to increase conversion rates
- And more
As we mentioned above, you can use SeedProd to activate coming soon pages and maintenance mode with a single click. Plus, with the handy page modes, you can also turn on custom 404 pages and WordPress login pages.
SeedProd integrates with popular email marketing services like Constant Contact, MailerLite, Mailchimp, and more. But if you don’t have an email marketing provider, you can see anyone that subscribes via your landing page in the built-in subscriber dashboard.
Even better, SeedProd offers these features without slowing down your website. It’s bloat-free, works with any WordPress theme, and loads lightning-fast for the optimal user experience.
Compared to Instapage, SeedProd is much more cost-effective. For example, the entry-level plan is only $39.50 per year, while the Pro Plan is only $199.50 per year (which is the price of Instapage for 1 month).
Or click here to get an unlimited free trial of SeedProd.
OptinMonster is the most powerful lead generation and conversion optimization toolkit in the world. It helps you to convert website traffic into subscribers and leads to scale your business quickly.
You can create powerful optin campaigns, such as:
You don’t need any coding or design experience with OptinMonster’s drag-and-drop campaign builder. Instead, choose from over 50 templates and customize them visually, in real-time.
After creating a campaign, you can use the advanced targeting rules to reach the right people at the right time as they browse your website.
For example, you can use Exit-intent popups to show popups right when users indicate they’re about to leave. Or, you can show campaigns based on a user’s location.
OptinMonster is a cost-effective Instapage alternative, with pricing from just $9 per month for unlimited campaigns. That said, we recommend the Pro plan for access to all the best features.
It has a drag-and-drop editor with an extensive library of templates. And like Instapage, it offers pages for:
- Cover pages
- Thank you pages
- And more.
With the Autofunnel feature, you can create automated sales funnels easily for any page. Then as your funnels flow, you can see areas that aren’t performing well and make changes.
If you’re looking for an all-in-one marketing solution, GetResponse can handle the email marketing and sales side of your business for you. In addition, it integrates with hundreds of other tools like WordPress, Shopify, Zapier, and more.
GetResponse’s plans start at $15 per month for up to 1,000 contacts.
Sendinblue is more commonly known as an email marketing tool. However, it offers a powerful landing page builder, which is why we think it’s an excellent Instapage alternative.
Besides its core email marketing functionality Sendinblue offers many more features. For instance, it includes:
- SMS messaging
- Facebook ads
- Live chat
- Visual automation
- Transactional emails
- And more.
Sendinblue’s Tracker script allows you to track your contact’s website behavior. And with that information, you can create automation workflows to grow your business.
Sendinblue has a free email marketing plan for up to 300 emails per day. However, to use the landing page builder, marketing automation, and other features, you’ll need the premium plan, starting from $65 per month.
Once upon a time, Mailchimp was just an email marketing service. But now, it offers a full suite of marketing tools, making it a viable Instapage alternative.
One of the more popular tools is the drag-and-drop landing page builder. It works seamlessly with Mailchimp’s ads, email marketing, and social media tools to build landing pages that match your brand.
Mailchimp also integrates with tons of services, such as:
- Social media networks
- Google Analytics
- And more.
Mailchimp is free for up to 2,000 contacts. Paid tiers, including teammate collaboration, more templates, and optimization tools, start from $9.99 per month.
OptimizePress is another WordPress landing page builder. Unlike Instapage, the learning curve is minimal, and finding your way around is much faster.
With OptimizePress, you can start from scratch or use one of its many templates to create a landing page for WordPress. Similar to SeedProd, you can create conversion-optimized page sections such as testimonials, optin forms, countdown timers, and more.
However, the customization options are less extensive than other Instapage alternatives.
Other OptimizePress features include:
- Inline editing
- Unsplash image library
- Lead & sales funnels
- Upsells & downsells
- A/B split testing
The pricing for the OptimizePress Essentials plan starts from $99 a year for a single website. Yet, for access to split testing, sales funnels, and more, you’ll need the suite plan starting from $199 per year.
Thrive Architect is a visual WordPress page builder that lets you create landing pages in real-time. It offers a variety of design elements and customization options you can use in the drag-and-drop editor.
With a library of landing page templates, you can create webinars, sales, product launches, lead generation pages, and more. And since they’re organized into sets, you can build pages and sales funnels that match.
Other Thrive Architect features include:
- A/B testing
- Email marketing integrations
- Lead generation design elements
- Mobile responsive editing
- And more
Thrive Architect’s pricing starts at $67 for a single site license or $19 per month for Thrive membership.
LeadPages is another top Instapage competitor. This popular landing page tool allows you to build websites and landing pages quickly. It offers 2 different editors; a simple editor for beginners and a more expansive editor for experienced users.
LeadPages is also a lead generation platform that allows you to create conversion-focused websites. As such, it includes features like popup forms and alert bars to collect email addresses easily.
LeadPages also offers:
- Unlimited landing pages
- Website builder
- Unlimited traffic & leads
- Lead notifications
- Split testing
- Standard integrations
- And more.
LeadPages isn’t as easy or powerful as other tools on this list. It also lacks customization options and a more complex feature set like email and campaign functionally.
Lead Pages standard plans start from $27 per month. For split testing and online sales and payments, higher plans start from $59 per month.
Similar to Instapage, Unbounce is a specialized landing page builder. It allows you to build, test, and publish landing pages easily.
You won’t need a developer or tech skills to use it; just work with the drag and drop page editor to create landing pages and customize them to suit your needs.
In addition, Unbounce lets you create popups and sticky bars to convert visitors with targeted offers. You can then target your offers to show based on specific triggers, such as by:
- Referring URL
- And more.
Unbounce works with almost any marketing automation or CRM tool, including Zapier, Google Analytics, WordPress, and more.
Unbounce pricing starts from $80 per month for its cheapest plan for a single domain. Prices scale up from there, depending on the more advanced features you need.
You might also like: 10 Cheap Unbounce Alternatives That Work 2021
ClickFunnels is a landing page builder that helps you create sales funnels for your business. With sales funnels, you draw potential customers in and take them through a multi-step journey from interest to the desired goal.
ClickFunnels comes with several pre-built sales funnel templates that you can customize in its drag-and-drop funnel builder. Each funnel has an instructional video and a specific purpose in mind, for example:
- Product promos
- Online form
- Email list
- And more.
While the templates library isn’t as extensive as other solutions on this list, it does offer reporting and optimization tools to view your funnel statistics for every step in the user journey. As a result, you can find poorly converting pages and make improvements.
ClickFunnels costs a lot more than its competitors, with the basic plan starting at $97 per month. Yet for unlimited funnels, pages, and traffic, the higher plan costs $297 per month. That said, ClickFunnels also offers a 14-day free trial.
What Is the Best Instapage Alternative?
All of the Instapage alternatives above can help you create high-converting pages for your website. But in our opinion, SeedProd is the best alternative to the Instapage platform overall.
SeedProd has everything you need to create top-performing landing pages in WordPress.
From its true visual drag-and-drop page builder and templates to fully customizable lead-optimized blocks, it’s without a doubt a must-have tool for marketing your business.
Plus, it offers the functionality of multiple WordPress plugins at such a small price.
So what are you waiting for?
There you have it!
We hope this article helped you find the best Instapage alternatives for your business. You might also like our guide on landing page best practices for incredible conversion rates.