9 Mailchimp WordPress Integrations to Power Your Email List 

Are you trying to set up a Mailchimp WordPress integration but not sure where to start?

I’ve connected Mailchimp with dozens of WordPress sites, and in this guide, I’ll show you exactly how to add signup forms, segment your audience, and automate your email marketing. You’ll also see the best Mailchimp WordPress plugins so you can choose the right option for your site and start growing your email list fast.

Quick list of the top Mailchimp WordPress integrations:

Why Build an Email List with Mailchimp?

Building an email list is one of the most reliable ways to grow your audience and drive sales. Unlike social media, you own your list, and you can reach subscribers anytime with targeted messages that get results.

Mailchimp makes this easy. Its segmentation tools let you group subscribers by location, purchase history, or engagement level so you can send more relevant content. This personalization helps increase open and click-through rates.

You’ll also get built-in analytics to track every campaign. See which emails your audience opens, which links they click, and how many conversions you generate, so you can improve with each send.

Finally, Mailchimp integrates with hundreds of tools, including WordPress, WooCommerce, and popular social platforms. That means you can connect your signup forms, store data, and marketing channels in one place.

Now that you know why Mailchimp is such a powerful option, let’s explore the top Mailchimp WordPress integrations to help you grow faster.

How to Set Up a Mailchimp WordPress Integration

Before using Mailchimp with WordPress, you’ll need to set up a Mailchimp account.

Step 1: Create and Verify Your Mailchimp Account

To do this, visit the Mailchimp website and click the Start Free Trial button.

Afterward, you’ll visit the pricing page to choose a plan. For this guide, go ahead and click the Sign Up Free button.

On the next screen, you can enter an email address, username, and password for your Mailchimp account. It will also send an email to verify your account. 

After verifying your new account, follow the on-screen instructions to complete the setup process.

Once you’ve created your account, you’ll see your Mailchimp dashboard, which looks like this:

Step 2: Add a Mailchimp Signup Form to WordPress

Mailchimp has built-in subscription forms that you can embed on your WordPress website.

To find them, click the Create option in the sidebar.

From there, click Signup Form » Embedded Form and select Begin.

On the next screen, you can select which form fields to display and other options for your sign up form, then click the Continue button.

Now you’ll need to copy the embed code shown on your screen.

Next, head over to your WordPress admin area and navigate to the Appearance » Widgets page. From there, find the Custom HTML block and add it to your sidebar widget area.

Inside the widget settings, you can paste the Mailchimp embed code you copied earlier and click the Update button.

When you visit your site, you’ll see the signup form in your WordPress sidebar, ready to grow your Mailchimp list.

Best Mailchimp WordPress Integrations

Mailchimp signup forms work fine with their standard embed code. However, the forms you get are fairly basic and offer few customization options. In situations like this, it’s best to integrate Mailchimp with other tools that do the job better.

Below, you’ll find some of our favorite Mailchimp integrations and how to use them on your WordPress site.

1. SeedProd: Build Custom Landing Pages with Mailchimp

Pricing: Starts at $39.50/year

Free Plan / Trial: Yes (Lite version)

Standout Features:

🔹 Drag-and-drop page builder 🔹 Mailchimp email list integration 🔹 WooCommerce-ready templates

Rating: A

Best For: Beginners building custom landing pages and themes

SeedProd is my top choice for Mailchimp WordPress integration because it’s simple and powerful. You can create custom landing pages, sales funnels, and full WordPress themes with its drag-and-drop builder, then connect them directly to your Mailchimp account.

Every subscriber is automatically added to your list, making it easy to grow your audience without extra steps.

How to Integrate Mailchimp with SeedProd

First, you’ll need at least a SeedProd Plus account, which includes Mailchimp email integration. You’ll then need to download and activate the WordPress plugin on your website.

If you need help, you can see our knowledge base guide on installing and activating SeedProd.

Once you’ve activated SeedProd on your WordPress website, you can follow this guide to create a Mailchimp landing page in WordPress. It’ll show you how to choose a landing page template, set up your first page, and use the drag-and-drop interface to add an opt-in form to your page.

When you’re satisfied with your landing page design, visit the Connect tab at the top of your screen. From there, find the Mailchimp integration and click Connect.

Next, click the Connect a New Account button.

Now you can click the Get Mailchimp API Key button to open a popup window with your key.

Simply copy the key, paste it into the API Key field, and click Connect.

From there, you can choose your email list from the dropdown menu, and if you like, enable the Mailchimp double opt-in checkbox.

Click the Save Integration Details button to store your Mailchimp list settings.

With Mailchimp now integrated with your landing page, you can finish customizing your design. After publishing your page, anyone subscribing via your landing page subscription form will be automatically added to your Mailchimp email list.

2. OptinMonster Advanced Popups and Opt-in Campaigns

Pricing: Starts at $108/year

Free Plan / Trial: No

Standout Features:

🔹 Built-in Mailchimp integration 🔹 Exit-intent and geo-targeted popups 🔹 Drag-and-drop campaign builder

Rating: A

Best For: Website owners who want advanced targeting and popup campaigns

OptinMonster is perfect if you want to grow your Mailchimp list with targeted popups and on-site campaigns. You can design popups, floating bars, and full-screen welcome mats using its campaign builder.

Its advanced targeting rules, like exit intent, geo-location, and page-level targeting—help you reach the right visitors at the right time.

How to Integrate Mailchimp with OptinMonster

To get started, you’ll first need to sign up for an OptinMonster account. Once you’ve done that, you’ll need to install the OptinMonster WordPress plugin on your website, which connects your OptinMonster account and website.

After activating the plugin, go to the OptinMonster » Settings page and click the Connect an Existing Account button.

Once your account is linked, click the Add New button.

Now you can choose a campaign type such as:

• Lightbox popup
• Floating bar
• Fullscreen
• And more

After that, you can choose a template for your form. OptinMonster has several beautiful templates, and you can customize them to suit your campaign needs easily.

Once you’ve found a template you like, you can name it and open the campaign builder.

With OptinMonster’s drag-and-drop functionality, you can click anywhere to customize your form design. You can add new images, change button colors, add extra elements, and more.

When you’re happy with your campaign design, you’re ready to integrate it with Mailchimp. To do this, click the Integrations tab and the Add New Integration button.

Next, select Mailchimp as your email service provider and name the connection. From there, paste your Mailchimp API key and click the Connect to Mailchimp button.

Pro Tip: You can find your Mailchimp API key by visiting your Mailchimp dashboard, clicking your profile icon, and clicking Extras » API keys.

After connecting your Mailchimp account, you’ll need to select it and choose your email list from the dropdown.

After doing that, you can publish your campaign and exit the builder.

On the next screen, you can choose where to display your campaign and make it live.

After publishing your campaign, you can visit your website and see the form in action.

3. WPForms Add Mailchimp to Any WordPress Form

Pricing: Starts at $49.50/year

Free Plan / Trial: Yes (Lite version)

Standout Features:

🔹 Mailchimp addon for email list sync 🔹 Easy drag-and-drop form builder 🔹 Payment integrations (PayPal, Stripe, Square)

Rating: A

Best For: Adding Mailchimp signup to contact, order, and custom forms

WPForms is the easiest way to add Mailchimp signup options to any form on your WordPress site. You can build contact forms, user registration forms, or order forms with its drag-and-drop interface, then use the Mailchimp addon to send new leads straight to your email list.

It’s flexible and beginner-friendly, even if you’ve never built a form before.

How to Integrate Mailchimp with WPForms

To get started, you’ll need to install and activate WPForms on your WordPress site and build your first online form. If you need help with this, we have several step-by-step guides on creating different form types with WPForms:

• Creating a user registration form with custom fields
• How to create an event registration form
• Creating a multi-step form
• How to create a form with file upload
• Creating a Typeform style form

After creating a contact form, you’ll need to integrate it with your Mailchimp email list. To do this, visit WPForms » Addons and install the Mailchimp addon.

Next, edit your form, click the Marketing tab, and click the Mailchimp option. From there, click on the Add New Connection button.

On the next screen, name the connection and paste your Mailchimp API key.

From there, choose your Mailchimp account, audience, and the form field corresponding to the email field.

Now you can save your form settings and exit the form builder.

Next, you’ll need to embed your form on your site. To do this, you can add the WPForms WordPress block to a post, page, or sidebar.

For example, to add your form to a contact page, you’ll need to create or edit a page, then find the WPForms block.

Inside the block, choose your form from the dropdown menu, then save or publish your changes.

When you visit your page, you’ll see your new form, ready to receive subscriptions.

4. RafflePress Grow Your Mailchimp List with Viral Giveaways

Pricing: Starts at $79/year

Free Plan / Trial: Yes (Lite version)

Standout Features:

🔹 Mailchimp integration with viral giveaway campaigns 🔹 Drag-and-drop giveaway builder 🔹 Social media entry actions

Rating: A-

Best For: Growing email lists quickly through contests and sweepstakes

RafflePress helps you grow your Mailchimp list quickly by running giveaways and contests. Its drag-and-drop builder makes it simple to create a giveaway with multiple entry actions, like following your social accounts or referring friends.

When people sign up through the “Join an Email Newsletter” action, they’re instantly added to your Mailchimp audience.

How to Integrate Mailchimp with RafflePress

To integrate your Mailchimp list with a RafflePress giveaway, you’ll first need a RafflePress Pro account. From there, you need to install and activate RafflePress on your WordPress website.

Next, start building your first giveaway campaign. To help you get started, here’s a step-by-step guide on how to create an online contest with RafflePress.

To create a giveaway to grow your email list, you’ll need to add the ‘Join an Email Newsletter’ giveaway action.

After adding it to your giveaway widget, click the ‘Select an Integration’ dropdown menu, and choose Mailchimp from the list.

Now, go ahead and click the Connect to Mailchimp button, which opens a popup window where you can copy your API key.

After pasting the API Key into the settings panel, you can select your specific email list and enable the double opt-in checkbox.

Once you’ve done that, you can publish your giveaway using either the RafflePress WordPress block, shortcode, or the built-in giveaway landing page.

Simply click the Publish tab at the top of your screen, and follow the instructions for your preferred choice.

When your giveaway starts, anyone who enters via your newsletter signup action, will automatically be added to your Mailchimp email list.

5. Uncanny Automator Automate Mailchimp Workflows in WordPress

Pricing: Starts at $149/year

Free Plan / Trial: Yes (Lite version)

Standout Features:

🔹 Mailchimp automation recipes 🔹 Connects with 100+ WordPress plugins 🔹 Zapier integration for external apps

Rating: B+

Best For: Automating subscriber actions and triggered emails

Uncanny Automator connects Mailchimp to dozens of WordPress plugins and apps, letting you automate tasks with no coding. You can create “recipes” that add subscribers to specific Mailchimp segments based on triggers, like making a purchase, filling out a form, or enrolling in a course. It’s ideal if you want hands-free automation.

How to Integrate Mailchimp with Uncanny Automator

To get started with this plugin, install and activate Uncanny Automator on your WordPress site.

After activating the plugin, go to Automator » Add New from your WordPress dashboard to create your first recipe. From there, the plugin will ask you to choose the type of recipe you want to make.

For this tutorial, we’ll automatically email subscribers when we publish a new post. To do that, first, choose the logged-in users option.

Next, select WordPress as your integration that triggers the action. Then, for the trigger, you can choose when a user publishes a post.

Now you can choose which action is triggered, so click the Mailchimp option to connect it to your website.

Next, you’ll see a popup where you can follow the on-screen instructions to finish the connection.

From there, you can choose the action you want to perform on your Mailchimp account.

In the above example, we’ve set it to send a new email to our audience with the blog post title and a custom message.

When you’re happy with the recipe, you can switch it from Draft to Live.

Now, whenever you publish a new article, Mailchimp will automatically send an email notification to your subscribers with all the details.

More Mailchimp WordPress Plugins and Tools Worth Trying

If you’re looking for more Mailchimp WordPress integrations, here are some of our favorite choices:

• Thrive Themes – Connect your Mailchimp list to Thrive’s suite of WordPress plugins, including its website builder, lead generation tool, landing page builder, quiz builder, and more.
• MemberPress – Integrate your Mailchimp email list with the best WordPress membership plugin.
• Formidable Forms – Create more complex WordPress forms and link them to your Mailchimp list.
• UserFeedback – Display user-friendly survey popups in WordPress and add contacts to your Mailchimp email list.

FAQs About Mailchimp WordPress Integration

We hope this guide has helped you find the best Mailchimp WordPress integrations for your small business website. Before you go, you might also like this ultimate guide on how to password protect a WordPress website.

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

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