23 Facebook Giveaway Ideas to Grow Your Business 

Need fresh Facebook giveaway ideas that actually work? Running a giveaway on Facebook is one of the easiest ways to grow your audience, build your email list, and drive more traffic to your website, but only if you pick the right strategy.

In this guide, I’ll share proven Facebook giveaway ideas you can copy today. Each one is simple to set up, helps you follow Facebook’s rules, and is designed to get more entries and sales for your business.

Tl;DR: The best Facebook giveaway ideas are easy to enter and fun to share. Try options like click-to-win contests, comment-to-enter giveaways, photo contests, or refer-a-friend campaigns. They’re quick to set up and work best when you use a tool like RafflePress to handle the details.

Jump to Facebook giveaway ideas:

How to Do a Giveaway on Facebook (Step by Step)

When you look at popular Facebook contests, you’ll see many brands run “like and share” giveaways. Participants enter by liking a post, sharing it with friends, or tagging someone in the comments.

While that method is common, it’s not always the best choice. Facebook’s rules state you can’t require users to like, share, or tag friends as a condition for entering. These actions can be optional, but never mandatory.

The easiest way to run a compliant Facebook giveaway is to use a giveaway tool like RafflePress. It handles all the entry methods for you and makes sure your promotion follows the rules.

With RafflePress, you get everything you need to run a successful giveaway:

• Pre-built templates for Facebook giveaways
• 1-click entry options that comply with Facebook’s rules
• Refer-a-friend actions to help your contest go viral
• Distraction-free giveaway landing pages for maximum entries
• Email marketing integrations to grow your email list
• Random winner generator so you can pick a winner fairly

If you want to see exactly how it works, check out this full tutorial on how to run a Facebook giveaway with RafflePress.

Now that you know how to set up your contest the right way, let’s dive into the best Facebook giveaway ideas to get the most entries possible.

Facebook Giveaway Ideas to Boost Business Growth

The best Facebook giveaway ideas use irresistible prizes and entry methods that encourage users to take part and share with friends. When done well, they can grow your email list, increase followers, and drive sales.

Below you’ll find Facebook giveaway ideas you can try today. Each one is simple to set up and works with RafflePress, the easiest way to run a contest directly from your WordPress site.

1. Click to Win Facebook Giveaway

A Click to Win Facebook giveaway is one of the easiest ways to get people to enter. Users simply click a link in your Facebook post or ad to sign up, making it quick and hassle-free.

You can set this up in RafflePress using the Visit a Page action. Just enter the URL you want users to visit, like a product page or special offer, and they’ll be entered once they click through.

For even less friction, you can use the Automatic Entry option in RafflePress. Visitors are entered as soon as they open your giveaway landing page, which you can build distraction-free for maximum entries.

Learn more about RafflePress entry actions in the documentation.

2. Leave a Comment Facebook Giveaway

Another easy idea is a Leave a Comment Facebook giveaway. Ask participants to comment on a specific post or blog article for a chance to win. This boosts engagement and can drive traffic back to your website.

Comments also act as social proof. They show that your brand has an active community, which builds trust with new visitors.

To run this contest with RafflePress, use the Invent Your Own action. Provide instructions asking users to leave a comment and then paste the URL of their comment to confirm the entry.

3. Answer a Question Facebook Giveaway

With an Answer a Question Facebook giveaway, you can test your audience’s knowledge and spark conversation. This type of giveaway is perfect for trivia, product knowledge questions, or fun polls.

It’s a great way to identify top fans and collect useful feedback, all while boosting engagement on your Facebook page.

To set this up in RafflePress, use the Answer a Question entry action. Participants enter their response for a chance to win. You can even verify correct answers if you want to make selecting a winner easier.

Once you’ve built your giveaway widget, share the link to your giveaway landing page in your Facebook post so users can easily click and enter.

4. Join a Newsletter Facebook Giveaway

Another smart option is a Join a Newsletter Facebook giveaway. This not only builds excitement on Facebook but also grows your email list for long-term marketing.

Email is one of the most reliable ways to reach your audience because your messages won’t get buried in a social feed. Every new subscriber is a chance to build a deeper connection and drive more sales.

In RafflePress, you can add this entry method by selecting the Join a Newsletter action. Connect it with your favorite email marketing service, and participants will be added automatically when they sign up.

You can even enable the Trigger on Signup option so that anyone who enters the giveaway is automatically added to your email list.

5. Share a Product Photo Facebook Giveaway

A Share a Product Photo Facebook giveaway is perfect for generating buzz around your products. Ask participants to post a photo of themselves using your product, then enter them into the giveaway.

This type of contest encourages user-generated content (UGC), which is extremely valuable. People trust content from other customers far more than branded ads, and you can repurpose that content for future marketing campaigns.

With RafflePress, you can run this type of contest using the Submit an Image action. Users simply upload their photo directly to your giveaway widget, saving you from digging through Facebook comments later.

6. Pick Your Own Prize Facebook Giveaway

A Pick Your Own Prize Facebook giveaway gives participants more control over the prize they could win. This can increase excitement and entries because everyone has a chance to win something they actually want.

This idea is great for promoting new products or clearing out seasonal stock. You can showcase several prize options and let users select their favorite during the entry process.

In RafflePress, you can create this type of giveaway by using the Polls and Surveys action. Upload images of the prize options, then allow participants to vote for the prize they’d most like to win. Their vote counts as their entry.

7. Share Product Hacks Facebook Giveaway

A Share Product Hacks Facebook giveaway is a fun way to collect creative tips from your customers. Ask participants to share their favorite way to use your product or service for a chance to win.

This type of contest not only engages your audience but also generates user ideas you can repurpose into how-to content, tutorials, or social media posts.

To set this up in RafflePress, use the Invent Your Own action. Customize the instructions to ask for product hacks and have participants include a link or details about their tip to confirm their entry.

8. Visit a Facebook Group Giveaway

Facebook Groups are a powerful way to build community and deepen connections with your audience. But if people don’t know your group exists, it can be hard to grow it organically.

A Visit a Facebook Group giveaway is a simple way to spread the word. When you run this type of contest, participants visit your group to enter, which drives awareness and growth.

To create this giveaway in RafflePress, select the Visit a Facebook Page action and update the label to “Visit a Facebook Group.” Add your group URL so users are sent directly there.

Even if people don’t join right away, simply visiting your group makes them more aware of it and more likely to engage with you in the future.

9. Photo Caption Contest Facebook Giveaway

A Photo Caption Contest Facebook giveaway is quick to set up and easy for participants to enter. Post an image and ask followers to submit a creative caption. You can even offer multiple prizes for the best captions and a few runner-ups.

This type of contest encourages creativity and engagement while giving you fun content to share. It’s one of the most popular Facebook giveaway ideas because it’s so simple.

In RafflePress, you can run a caption contest using either the Invent Your Own action or the Answer a Question action. Ask users to leave their caption in a comment and submit the comment URL, or type it directly into the giveaway form.

10. Guessing Game Facebook Giveaway

A Guessing Game Facebook giveaway adds an element of mystery and fun to your contest. Post a blurred or close-up photo of a product and ask followers to guess what it is for a chance to win.

This type of giveaway is engaging and encourages participants to pay close attention to your brand. You can even make it a series of clues leading up to the big reveal.

With RafflePress, you can run a guessing game using the Invent Your Own action. Ask users to submit their guess as a comment or directly in the form. You can also use the Polls and Surveys action if you’d rather give them multiple-choice options.

11. Name the Product Facebook Giveaway

A Name the Product Facebook giveaway is ideal when launching something new. Ask participants to come up with creative name ideas for your upcoming product. It’s a fun way to get your audience involved while building anticipation for the launch.

To run this contest with RafflePress, you can use the Invent Your Own action for open-ended submissions or the Polls and Surveys action to allow voting on a shortlist of names.

Not only does this engage your followers, but it also gives you great naming ideas straight from your target audience.

12. Vote for a Product Facebook Giveaway

A Vote for a Product Facebook giveaway lets your followers have a say in what you promote next. Post a selection of products and ask people to vote for their favorite for a chance to win.

This type of contest is a great way to build excitement for a new product line or to find out which of your products is the most popular. You also get valuable feedback that can guide your future campaigns.

To run this in RafflePress, use the Polls and Surveys action. Each vote counts as an entry, and the winning product could be the prize itself.

13. Refer a Friend Facebook Giveaway

A Refer a Friend Facebook giveaway can quickly expand your reach. Each participant shares the giveaway with friends, who then enter and share with their own networks. This viral loop exposes your brand to a much wider audience.

The more people participants refer, the more entries they can earn. This motivates them to spread the word as much as possible.

In RafflePress, you can set this up using the Refer-a-Friend action. Participants share your giveaway link via Facebook, email, or other social networks to earn bonus entries for each referral.

14. Post a Selfie

Selfie contests are excellent ways for brands to leverage UGC. Everyone knows how to take a selfie, and they put a human face to your products, which resonates more than simple brand images.

For this Facebook giveaway idea, you can use the Submit a Photo action in RafflePress to collect entries of users posing with your products. Then you can either choose a winner based on the best photo or pick one randomly.

15. Submit a Video Facebook Giveaway

A Submit a Video Facebook giveaway is perfect if you want participants to put a little more effort into their entry. Ask followers to film a quick unboxing, tutorial, or testimonial video featuring your brand.

This type of giveaway is great for creating authentic content you can share later. You can even offer bonus points for creativity to encourage higher-quality entries.

To run this contest in RafflePress, use the Invent Your Own action and ask participants to upload their video to YouTube or Facebook, then share the link. This keeps all entries easy to review and track.

16. Design a Product Facebook Giveaway

A Design a Product Facebook giveaway is perfect for getting your audience involved in your creative process. Ask participants to submit drawings, mockups, or concepts for a new product or feature.

This idea not only creates excitement but also helps you learn more about what your customers want. You could even turn the winning design into a real product, which adds an extra layer of motivation.

With RafflePress, you can collect submissions using the Submit an Image action. Participants upload their designs directly, making it easy to review and choose a winner.

17. Complete a Survey Facebook Giveaway

A Complete a Survey Facebook giveaway helps you gather valuable feedback while rewarding your audience. Ask participants to answer a few questions about their preferences, experiences, or ideas for your products.

Surveys help you better understand your audience, making it easier to create products and campaigns they’ll love. Just be sure to keep your survey short and focused so more people complete it.

In RafflePress, you can add this entry option with the Polls and Surveys action. For longer surveys, use the Visit a Page action to send participants to a form created with a tool like WPForms.

You can also increase survey responses by offering a prize for completing it.

18. Fill in the Blank Facebook Giveaway

A Fill in the Blank Facebook giveaway is quick and easy for participants, which can help you get more entries. Post a sentence with a blank space and ask followers to complete it in a creative or funny way.

Here’s an example you could use: “If I won [product], I’d use it to ____.”

In RafflePress, you can run this contest using the Answer a Question action. This lets participants enter their responses directly into the giveaway form, making it easy for you to review all entries in one place.

19. Share a Recipe Facebook Giveaway

A Share a Recipe Facebook giveaway is a great way to engage your audience, especially around the holidays. Ask participants to share their favorite recipe and reward the most creative or popular entry.

Even if your business isn’t food-related, you can still use this idea during seasonal events like Thanksgiving, Christmas, or Easter. Pair the contest with a relevant product or gift card prize to make it more appealing.

To set this up in RafflePress, use the Invent Your Own action. Ask participants to link to their recipe or upload it directly to enter the giveaway.

20. Tell a Story Facebook Giveaway

A Tell a Story Facebook giveaway is a great way to build stronger connections with your audience. Ask participants to share a short story about their experiences with your products or services, or a memory tied to your brand’s mission.

This type of contest works because it taps into emotion. You can choose a winner based on the most heartfelt or inspiring story, or select one at random to keep it simple.

In RafflePress, use the Invent Your Own action. Participants can paste the link to their story in the form or share it directly on your giveaway landing page.

21. Scavenger Hunt Facebook Giveaway

A Scavenger Hunt Facebook giveaway adds a playful twist to your promotion. Hide clues across your Facebook page, product pages, or website and guide participants to your giveaway landing page.

Scavenger hunts are engaging because they turn your giveaway into a game. Just make sure the prize is worth the effort so people stay motivated to complete the challenge.

In RafflePress, you can use the Automatic Entry action so participants are entered as soon as they find the final clue and visit the landing page.

Need inspiration? Check out these popular contest prize ideas to make your scavenger hunt irresistible.

22. Invent a Tagline Facebook Giveaway

An Invent a Tagline Facebook giveaway is a clever way to crowdsource ideas while engaging your followers. Ask participants to come up with a catchy tagline for your brand, a new product, or an upcoming campaign.

This type of contest works well because it taps into creativity. You’ll end up with a variety of fresh ideas and your followers will feel more connected to your brand.

To run this in RafflePress, use the Answer a Question action. Participants can submit their tagline idea directly in the giveaway form, and you can select the winner based on the best submission.

23. Visit In-Store Facebook Giveaway

A Visit In-Store Facebook giveaway is perfect for businesses with a physical location. Ask participants to stop by your store and take a photo or complete a simple task to enter.

This type of giveaway not only drives foot traffic but also generates user-generated content if participants post about their visit. It’s a great way to connect your offline and online marketing efforts.

In RafflePress, use the Submit a Photo action. Participants can upload their in-store photo directly to your giveaway form, making it easy to track and choose a winner.

Related: How to Embed Facebook Events on WordPress

FAQs About Facebook Giveaway Ideas

We hope this article helped you discover some fantastic Facebook giveaway ideas.

With these ideas and the powerful actions included with RafflePress, you’ll have everything you need to run a Facebook giveaway to grow your business faster than ever.

If you’d like help to create an online contest, check out this step-by-step guide.

And don’t forget to follow us on YouTube, Twitter, and Facebook for more great tips to grow your business.