If you run a WooCommerce store, the default “Add to cart” button can feel plain and easy to miss. By customizing it, you can swap the text for something more persuasive like “Buy Now,” change its color to match your brand, or even add an icon to grab attention.
Customizing your WooCommerce add to cart button makes it more relevant to your products and brand, which helps boost clicks and sales.
In this guide, I’ll walk you through simple ways to customize the add to cart button in WooCommerce so it fits your store and helps boost clicks.
Steps to customize the WooCommerce add to cart button:
Customize WooCommerce Add to Cart Button with SeedProd
For the first method, we’ll use SeedProd, the best website builder for WordPress.
This powerful plugin includes a drag-and-drop page builder that lets you customize any part of your website without code. You can create custom WordPress themes, create high-converting landing pages, and customize any layout with point-and-click.
Because SeedProd includes WooCommerce support, you can use it to design and launch entire WooCommerce sites without a developer. Follow the steps below to use SeedProd to add a custom add to cart button to your WooCommerce site.
Step 1. Install and Activate SeedProd
Go to the SeedProd pricing page and choose the Elite plan to unlock WooCommerce features. Then, install and activate the plugin.
Next, go to SeedProd » Settings, paste your license key, and click Verify Key.
Step 2. Choose a Website Kit
Next, go to SeedProd » Theme Builder and click the Themes button. Here you’ll see a library of Website Kits you can import with one click.
Look for kits marked “WooCommerce,” since these are designed for online stores.
Pick a design you like, and SeedProd will load it into your Theme Builder so you can start customizing right away.
Step 3. Customize Your Add to Cart Button
Now let’s edit the add to cart button where it matters most: your Shop and Product pages.
Customize the Add to Cart Button on the Shop Page
In SeedProd » Theme Builder, open your Shop Page and click Edit Design.
Select the Products Grid block, then open the Buttons settings.
- Style: Choose Flat, 2D, Vintage, Ghost, or Link.
- Text: Change the label to something clearer like “Buy Now.”
- Design: Adjust color, size, border radius, and hover effects under Advanced.
Click Save when you’re happy with the button style.
Customize the Add to Cart Button on the Product Page
Next, open the Product Page template and click Edit Design. Select the add to cart button in the product details area to edit its settings.
- Text & Alignment: Update the CTA text and position.
- Icon: Add a cart or check icon before/after the text with Font Awesome.
- Advanced: Tweak colors, typography, spacing, and hover styles.
Bonus Tip: Add an Add to Cart Button to Blog Posts
If you want to promote products in your blog content, open the Blog Page template, add a two-column section with an image and product details, then drag in the Add to Cart Button block. Enter the product ID so the button links directly to the item.
Step 4. Save and Publish Your Changes
When you’re happy with how your WooCommerce pages look, you’re ready to make your store live. To do that, go back to the Theme Builder, and in the top-right corner, turn the Enable SeedProd Theme toggle to the ‘On’ position.
Let’s take a look at some of the pages we’ve customized:
Shop Page
Product Page
Archive Page
Blog Page
Add a Custom WooCommerce Add to Cart Button with Code
Prefer code? You can change the button text and color with small snippets. For safety, add these using a plugin like WPCode instead of editing theme files directly.
How to Change the Add to Cart Button Text in WooCommerce
Create a new PHP snippet in WPCode and paste this code to replace “Add to cart” with your own text.
add_filter('woocommerce_product_single_add_to_cart_text', 'SP_customize_add_to_cart_button_woocommerce');
function SP_customize_add_to_cart_button_woocommerce() {
return __('Buy this item', 'woocommerce');
}
Save the snippet, then view a single product to see your new button text.
How to Change the Add to Cart Button Color in WooCommerce
Go to Appearance » Customize » Additional CSS and add this CSS to change the button color on single product pages.
.single-product .product .single_add_to_cart_button.button {
background-color: #FF0000;
color: #C0C0C0;
}To style buttons in product archives or the shop grid, use this selector:
.woocommerce .product .add_to_cart_button.button {
background-color: #FF0000;
color: #C0C0C0;
}
More Ways to Customize WooCommerce
Customizing the add-to-cart button is just one of the many ways to tweak your store. For more WooCommerce customizations, please see the following guides:
- How to Customize the WooCommerce Additional Information Tab
- How to Add View Cart Button in WooCommerce
- How to Change Shop Page Title in WooCommerce
- How to Hide Out of Stock Products in WooCommerce
WooCommerce Add To Cart Button FAQs
display: none;. Some plugins also let you disable it for specific products.border-radius for rounded corners.I hope this article has helped you learn how to add a custom add to cart button in WooCommerce.
You might also like this post: How to Edit a Menu in WordPress for Custom Navigation.
Ready to customize your WooCommerce add to cart buttons?
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