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WPBakery Revisión: ¿Vale la pena este constructor de páginas?

WPBakery Review 2025: Is It Still Worth Using Today? 

Escrito por: avatar de autor Stacey Corrin
avatar de autor Stacey Corrin
Stacey lleva más de 10 años escribiendo sobre WordPress y marketing digital, y mucho más tiempo sobre otros temas. Además, le fascinan el diseño web, la experiencia de usuario y el SEO.
     Revisado por: avatar del revisor Turner John
avatar del revisor Turner John
John Turner es el cofundador de SeedProd. Cuenta con más de 20 años de experiencia empresarial y de desarrollo y sus plugins se han descargado más de 25 millones de veces.

When I first tried WPBakery, it was one of the only WordPress page builders available. But a lot has changed since then, and in this updated WPBakery review, I’ll show you exactly how it holds up in 2025.

In this hands-on WPBakery review, I’ll walk you through what it’s like to use today, from the features that still hold up to where it falls behind modern builders.

WPBakery Review Quick Links:

Quick Summary: In this 2025 WPBakery review, I tested the plugin on real websites to see how it compares to modern WordPress page builders. WPBakery still works, but it’s slower, less flexible, and leaves shortcode clutter behind. If you’re starting fresh, there are better options.

¿Qué es WPBakery Page Builder?

WPBakery, formerly Visual Composer, is a drag-and-drop page builder plugin for WordPress websites. It lets you create custom page layouts, content elements, and more without needing any programming knowledge.

Página principal de WPBakery Page Builder

Este popular constructor de páginas se renombró a WPBakery en 2017, mientras que Visual Composer es ahora un proyecto de diseño web independiente llamado Visual Composer Website Builder. Esencialmente, WPBakery es ahora un constructor de páginas, y Visual Composer es un constructor de sitios web.

It’s a widely adopted plugin and comes bundled with many Themeforest and Codecanyon themes to make customizing them easier.

Once activated on your website, WPBakery turns the WordPress page editor into a visual design tool. You can add, edit, and arrange various elements on your page using a drag-and-drop interface to customize everything without code.

How I Tested WPBakery for This Review

To give you a fair and honest WPBakery review, I installed the plugin on my own test site. I wanted to see how it performs in real-world situations, just like you might use it.

Here’s what I did to test WPBakery thoroughly:

  • Setup: I installed it on a fresh WordPress test site to see how easy it is to get started.
  • Ease of Use: I tried both the backend and frontend editors to see how user-friendly they are.
  • Building Pages: I created pages from scratch using drag-and-drop, pre-made templates, and checked how they look on different devices.
  • Elements: I played with various page elements to see what’s possible.
  • Online Stores: I built product pages to test how well it works with WooCommerce.
  • Speed: I kept an eye on how fast pages load.
  • Extra Features: I tried out some add-ons to see what else you can do.
  • Mobile-Friendly: I made sure pages look good on phones and tablets.

By testing all these things, I got a good idea of what WPBakery does well and where it falls short. This helps you decide if it’s right for your website.

Características y funcionalidades de WPBakery

Now, WPBakery comes with many powerful features that make it popular among WordPress users. So, let’s kick off this WPBakery review by looking at these features in more detail.

La interfaz de arrastrar y soltar

WPBakery’s most notable feature is the drag-and-drop builder. It allows you to select any element, drag it to your preferred spot on the page, and drop it. This meant I was able to construct an entire webpage without touching a single line of code.

Interfaz de arrastrar y soltar de WPBakery

Once placed, I could resize, reposition, and customize elements with just a few clicks.

Furthermore, I was able to see a real-time preview, allowing me to see the changes I made instantly. This instant visual feedback allows for better design decisions and helps streamline the design process.

Personalización de elementos WPBakery

Diseños y elementos prediseñados

For those who need inspiration or are in a hurry, WPBakery offers a library of pre-designed layouts and elements. From headers, footers, and sidebars, to sliders and galleries, I was able to find a design that fits almost every need.

Biblioteca de plantillas WPBakery

I found the template library an ideal starting point for my page design. These pre-made designs cover various industries and purposes, including business, ecommerce, portfolio, blog, and more, using the latest design trends.

Each template is fully customizable using the drag-and-drop builder. I could even add my own custom CSS for more unique styling options.

Biblioteca de elementos de WPBakery

In addition to templates, WPBakery also has plenty of elements to enhance your web page functionality. When I was building my page, I was able to include text blocks, buttons, icons, image galleries, progress bars, testimonials, parallax, counters, accordions, widgets, and more.

Biblioteca de elementos WPBakery

Puedes mezclar y combinar diferentes módulos y plantillas, personalizar los colores y la tipografía, y experimentar con combinaciones para hacer un diseño único y personalizado. La interfaz de arrastrar y soltar de WPBakery se integra a la perfección con las plantillas y los elementos, lo que te permite personalizarlos para adaptarlos a tus necesidades fácilmente.

Funciones avanzadas y complementos

WPBakery also boasts several advanced features and add-ons for more functionality.

What I particularly liked were the grid design options. Grid layouts are popular for organizing content, especially for portfolios, product showcases, or blog posts. 

With Grid layouts, I was able to customize the number of columns, adjust the spacing between elements, make the grid full-width, and fine-tune the grid appearance.

Diseños de cuadrícula WPBakery

WPBakery también ofrece una compatibilidad perfecta con WooCommerce, el principal plugin de comercio electrónico para WordPress. Esto te permite crear tiendas online utilizando su sencilla interfaz de arrastrar y soltar. 

For example, I could design product pages, show featured products, create custom layouts for shopping carts and checkout pages, and fully customize my test store’s overall look and feel.

Además, WPBakery es compatible con varias extensiones, plugins y complementos de terceros.

Proporcionan elementos de diseño adicionales, integraciones con plugins populares de WordPress y opciones de personalización mejoradas, entre otras:

WPBakery y la capacidad de respuesta

WPBakery entiende la importancia de la capacidad de respuesta móvil y proporciona características para asegurar que su sitio está optimizado para dispositivos móviles.

With its responsive design settings, it was easy to change my site’s appearance on different screen sizes and devices, ensuring a consistent and user-friendly experience across desktops, tablets, and smartphones.

Opciones de previsualización móvil de WPBakery

The design options also allowed me to control the behavior of elements on different devices. For instance, I could set custom breakpoints where layout or element appearance changes occur by screen size.

Configuración de los puntos de interrupción de WPBakery

Para mejorar aún más la capacidad de respuesta móvil, WPBakery le permite ocultar algunos aspectos para dispositivos móviles específicos o modificar su apariencia.

WPBakery se oculta en los dispositivos móviles

La capacidad de respuesta móvil es crucial para la optimización de motores de búsqueda (SEO). Con estas funciones, puede crear sitios web que cumplan las normas de optimización para móviles, lo que mejorará sus posibilidades de obtener mejores posiciones en las búsquedas.

WPBakery Page Builder en acción

Setting up WPBakery is a breeze. After installing and activating the plugin, I could start building my pages immediately. Let’s look at how to do this next.

Crear una página desde cero

Para crear una nueva página con WPBakery, vaya a Páginas " Añadir nueva desde su panel de administración de WordPress y haga clic en el botón WPBakery Page Builder.

Añadir nueva página en WPBakery

En la siguiente pantalla, verás 2 opciones diferentes: Backend Editor y Frontend Editor.

Opciones del editor frontend y backend de WPBakery

Con el editor backend, puedes añadir los mismos elementos a tu página que con el editor frontend. La única diferencia es que estás trabajando en el panel de control de tu sitio web, que no mostrará una vista previa en vivo de tus cambios.

Puedes seguir abriendo la biblioteca de elementos, personalizar secciones, filas y columnas, y arrastrar y soltar elementos para reorganizar su posición.

Editor de WPBakery

Si en algún momento quieres cambiar al frontend, simplemente haz clic en el botón Editor del frontend. Desde ahí, podrás personalizar tu nueva página en tiempo real.

Personalización de plantillas prediseñadas

Si prefieres empezar con una plantilla prediseñada, puedes hacerlo fácilmente. Simplemente crea una nueva página usando WPBakery, haz clic en el icono de la biblioteca de plantillas y haz clic en una plantilla para añadirla automáticamente a tu diseño.

Editor frontend de la biblioteca de plantillas WPBakery

A partir de ahí, puedes editar los colores, fuentes, imágenes, contenido y elementos de la plantilla, para hacer el diseño a tu gusto.

Edición de plantillas WPBakery

What You Should Know Before Choosing WPBakery

Here’s what I’ve found from using WPBakery across different projects, and from cleaning up messes left behind by clients who used it in the past.

Some parts of WPBakery still hold up, but others feel stuck in the past.

Great for theme-bundled sites: If your WordPress theme came with WPBakery pre-installed, it’ll usually work well out of the box.

Not so great for switching: If you change themes or decide to try a different page builder later, you’ll probably run into issues.

Visual editing feels clunky: Compared to modern builders like SeedProd or Elementor, WPBakery’s interface can feel slow and outdated. It takes more clicks to do simple things.

A Quick Note About Shortcodes (and Why It Matters)

If you ever decide to deactivate WPBakery, you won’t just lose your layout, you’ll be left with a page full of shortcodes. This means you’ll have to manually clean up your pages or rebuild them using another tool. If that sounds like a pain, it is.

Who WPBakery Is Best (and Worst) For

Still wondering if WPBakery is right for you? Here’s a quick cheat sheet:

Best for:

  • Users who already have WPBakery bundled with their WordPress theme
  • Developers maintaining older sites built with WPBakery
  • Anyone who isn’t planning to switch themes or builders soon

Not ideal for:

  • Beginners looking for an easy visual builder
  • Site owners who care about page speed
  • People who want long-term flexibility and clean code

Should You Still Use WPBakery in 2025?

If you’re using a WordPress theme that already includes WPBakery, and you’re happy with how it works, you may not need to change anything. It’s still capable of building custom pages and has a solid library of elements and templates.

That said, if you’re starting a new website, or you care about faster page speeds, easier editing, and more modern features,WPBakery probably isn’t your best option anymore.

In this updated WPBakery review, I found that while the plugin is still functional, it hasn’t kept up with tools like SeedProd or Elementor that offer smoother interfaces, built-in theme builders, and AI tools.

Bottom line: WPBakery still works, but it feels like a plugin from a different era.

Revisión WPBakery: Precios

WPBakery tiene 3 planes de precios disponibles para diferentes presupuestos y casos de uso.

Precios de WPBakery

The Regular license is a one-time payment of $69 for a single website with premium support and access to the template library. From there, the pricing scales to $256 for 5 websites and $499 for 10 websites.

Los precios de cualquier complemento de WPBakery pueden variar y son independientes del precio del plugin principal.

What Do Customers Say About WPBakery?

While testing WPBakery myself was helpful, I wanted to see what other users think too. So I dug into comments from real users across the web, and I have to say, people have pretty mixed feelings about it.

WPBakery has been around for a while, and that history came up often in user feedback. As one developer explained:

“It was one of the first page builders for WordPress and got popular because theme developers included it in their themes. It worked well back then, but there are better tools now.”

Some users still actively work with WPBakery and find it manageable. One web developer shared their experience:

“I still have +40 sites using WP Bakery. Using The7 & Bridge themes. Relatively easy to figure out. A bit clunky and not terribly fast.”

But perhaps the most balanced view came from another experienced developer: 

“It varies. I’ve seen some sites where WPBakery was awful to use, but I’ve also seen others where it worked great because it was set up properly. It really comes down to how well someone has used it.”

After reading through these comments, it’s clear that while WPBakery can work well in the right setup, most users find it showing its age compared to newer, more modern page builders.

WPBakery Review: How It Compares to Other Page Builders

Entonces, ¿cómo se compara WPBakery con otros constructores de páginas como SeedProd, Elementor Pro, Divi Builder y Beaver Builder? La verdad es que podría ser mejor.

WPBakery carece de características que sus competidores hacen bien.

SeedProd Arrastrar y soltar WordPress constructor de sitios web

For example, SeedProd has a built-in WordPress theme builder, allowing you to create custom WordPress themes alongside landing pages. It also has many of WPBakery’s add-on features built into the core plugin, including before and after sliders, testimonials, WooCommerce products, team members, animations, pricing tables, and more.

Efecto de animación SeedProd

SeedProd works independently of your WordPress theme, ensuring it works seamlessly with any design. Plus, if you decide to use a different page builder, it won’t leave messy shortcodes behind to impact your page speed.

WPBakery Alternatives

CaracterísticaWPBakerySeedProdElementorConstructor Divi
Creador de temas❌ Not included✅ Built-in✅ Built-in✅ Built-in
Drag-and-Drop Editor⚠️ Less intuitive✅ Beginner-friendly✅ Popular choice⚠️ Can be overwhelming
Velocidad⚠️ Slower on heavy sites✅ Lightweight & fast⚠️ Medium speed⚠️ Medium speed
Shortcode-Free❌ Leaves shortcodes✅ Clean output✅ Clean output❌ Leaves shortcodes
Free Version Available❌ No✅ Yes✅ Yes❌ No
AI Features❌ None✅ Built-in AI text & image tools✅ AI tools (Pro only)❌ None
Easy to Switch Later❌ Leaves shortcode mess✅ Clean HTML output✅ No shortcode lock-in❌ Leaves shortcode mess
Best Use CaseBundled themesCustom landing pagesFlexibilidad de diseñoAll-in-one designs

To compare the alternatives, you may find the following WordPress page builder reviews helpful:

Revisión WPBakery: Veredicto final

After testing it hands-on for this WPBakery review, I can say the builder still works,but it’s showing its age. The drag-and-drop interface feels clunky compared to modern builders, and the shortcode lock-in is a real downside if you ever want to switch tools.

If you’re maintaining a site that already uses WPBakery, or your theme came bundled with it, it might be fine to stick with it for now. But if you’re building something new, I’d strongly recommend choosing a faster, more flexible page builder that won’t slow you down or box you in later.

In short: WPBakery isn’t the worst option, but in 2025, it’s no longer the best.

Preguntas frecuentes sobre WPBakery

¿Es fácil aprender a utilizar WPBakery Page Builder?
WPBakery se ha diseñado pensando en la facilidad de uso. Gracias a su interfaz intuitiva y a su amplia documentación, los principiantes pueden hacerse con él con relativa rapidez.
¿Puedo utilizar WPBakery Page Builder con cualquier tema de WordPress?
WPBakery funciona con la mayoría de los temas de WordPress, lo que le permite mantener su tema favorito y seguir disfrutando de las ventajas de su constructor de páginas.
¿Qué tipo de atención al cliente ofrece WPBakery?
WPBakery ofrece un servicio de atención al cliente a través de un sistema de tickets. Además, cuentan con una completa base de conocimientos y un foro de la comunidad para asistencia adicional.
¿Es WPBakery Page Builder una compra única o una suscripción?
WPBakery Page Builder es una compra única, lo que significa que pagas una vez y puedes usarlo para siempre.
Is WPBakery still worth it in 2025?
It depends on your needs. If your WordPress theme comes bundled with WPBakery and you’re comfortable using it, it can still get the job done. But after testing it for this WPBakery review, I found that it’s slower, more limited, and less beginner-friendly than newer builders like SeedProd or Elementor. Most site owners will have a better experience with a faster, more modern alternative.

¡Ya está!

I hope you found this in-depth WPBakery review helpful.

You might also like our comparison of Leadpages vs Instapage vs SeedProd, 3 other popular page builders, to see how they stack up. Alternatively, you may find our guide on how to choose the best WordPress hosting helpful.

Gracias por leernos. Nos encantaría conocer tu opinión, así que no dudes en dejarnos un comentario con tus preguntas y comentarios.

También puede seguirnos en YouTube, X (antes Twitter) y Facebook para obtener más contenidos útiles para hacer crecer su negocio.

avatar de autor
Stacey Corrin Escritor
Stacey lleva más de 10 años escribiendo sobre WordPress y marketing digital, y mucho más tiempo sobre otros temas. Además, le fascinan el diseño web, la experiencia de usuario y el SEO.

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