Black Friday landing page design can make or break your holiday sales. I’ve seen this firsthand. One year, I launched a last-minute page using SeedProd and was shocked by how quickly it outperformed our main store homepage.
That’s not surprising when you look at the numbers: nearly $1 trillion in U.S. retail spending during the holiday season, with $280 billion of that online, according to Statista. But if your Black Friday page isn’t clear, fast, and convincing, you’re probably losing out.
In this guide, I’ll walk you through how to create a Black Friday landing page design that actually drives clicks, captures emails, and gets sales, even if you’re starting from scratch.
How to Create a Black Friday Landing Page:
Why Your Black Friday Landing Page Matters
A strong Black Friday landing page can help you grab more leads, boost conversions, and make a solid first impression, without overwhelming your visitors.
In fact, the average conversion rate during Black Friday is 4.3%, which is almost double the yearly eCommerce average of 2.5%. That’s a big deal when you’re trying to stand out in a sea of deals.
From what I’ve seen, a well-built landing page gives shoppers fewer reasons to leave, and way more reasons to buy.
Here’s why it’s worth creating one for Black Friday:
- It loads faster and cuts out the distractions that slow shoppers down.
- Search engines love focused pages with the right keywords (hello, more traffic).
- You can guide clicks exactly where you want them. No wandering through a store menu.
- First impressions count. This might be a shopper’s first interaction with your brand.
- It’s the perfect spot to showcase your best deals clearly, without clutter.
- It makes your marketing simpler by giving you one place to send all your traffic.
- And most importantly, it focuses on one clear goal, like announcing a sale or launching a product, instead of trying to do everything at once.
Things to Include on Your Black Friday Landing Page Design
A good Black Friday landing page doesn’t just look nice. It grabs attention, builds trust quickly, and pushes people to take action. I’ve built dozens using SeedProd, and the top performers always have a few things in common.
Here’s what I recommend including:
An Irresistible Offer
This is the heart of your page. Why should someone stop scrolling and buy from you? If your headline and offer aren’t crystal clear, you’ll lose them fast.
Use bold, direct language in your headline and lead with the discount. Speak to what your customer actually wants, not just what you’re selling.
Here are a few headline ideas you can try:
- Black Friday Blowout: 50% Off Sitewide!
- Your Dream [Product] Awaits: Up to 70% Off This Black Friday!
- Don’t Miss Out! Black Friday Deals You Won’t Find Anywhere Else.
Need more headline ideas? Check out my landing page headline formulas.
Persuasive Copywriting
The words on your landing page matter more than most people realize. Good copy is about making people feel like they need what you’re offering right now.
When I’m writing copy for a landing page, I keep it simple, direct, and focused on these three things:
- Make the benefit obvious: Don’t just list features. Tell shoppers exactly how those features help them. Will it save time? Make their life easier? Help them earn more?
- Highlight the discount clearly: Don’t bury the offer. Use large, bold text for your sale price and show the original price crossed out if possible.
- Add gentle pressure: A little urgency can go a long way. Phrases like “Sale ends soon” or “Only a few left” give people a reason to buy now instead of waiting.
Unmissable CTA Buttons
Your call to action (CTA) button tells shoppers what to do next. You want them to click it so they can buy your product, so make sure it’s impossible to miss.
Pick a button color that pops off the page. And make it big enough to spot right away, no squinting needed.
When it comes to the words on the button, be clear and direct.
Tell people exactly what will happen when they click. Instead of a boring word like “Submit,” try something more exciting like “Shop Now,” “Get My Discount,” or “Claim Your Deal.”
And don’t make people hunt for your button. Put it near the top of the page so they see it right away.
You can even add a few more CTA buttons throughout the page just to be safe.
Engaging Visual Content
A picture is worth a thousand words, right? That’s definitely true for your Black Friday landing page.
Use high-quality images and videos to make your products look amazing. Would you want to buy something from a page with blurry or boring pictures? Probably not.
Keep your design simple and appealing so people enjoy looking at it. A cluttered page will just make them click away.
Trust Boosting Social Proof
You’re more likely to buy something if you see other people have bought it and loved it. It’s like getting a recommendation from a friend. And these days, people trust online reviews almost as much as they trust their friends – a whopping 88% of shoppers, to be exact.
So, sprinkle in some glowing testimonials from happy customers, positive reviews, and official-looking trust badges. It shows shoppers your brand is legit, and they can buy from you with confidence.
And if you need help, here’s my guide on how to add testimonials to WordPress.
Urgency and Scarcity Signals
Want to give shoppers a nudge to buy now? Remind them that your Black Friday deals won’t last forever.
In fact, businesses that use this “hurry up” tactic can often keep their customers coming back for more at 2x the rate.
Try adding a countdown timer to your landing page so people know exactly how much time is left to snag the deal. And if some products are running low in stock, don’t be afraid to let shoppers know.
A little bit of scarcity can go a long way in convincing people to buy.
How to Create a Black Friday Landing Page in WordPress
There are a few different ways to create a landing page in WordPress. You could use the regular WordPress editor, but to be honest, it doesn’t have that many customization options.
In my experience, the easiest way to create a custom landing page is to use a drag-and-drop page builder plugin.
One of my favorites is SeedProd, which has over 1 million users.
It comes with ready-made landing page templates, and customizing them is as easy as pointing and clicking. Plus, you don’t need to mess around with any code.
Follow me as I show you how to create a Black Friday landing page using SeedProd.
Step 1. Install & Activate SeedProd
First, install and activate SeedProd on your WordPress website. SeedProd has a free version, but I’m using SeedProd Pro for this guide, which includes Pro templates.
If you need help, you can see our guide on how to install SeedProd.
After installing the plugin, go to SeedProd » Landing Pages from your WordPress dashboard. Then, click the “Add New Landing Page” button.
Step 2. Choose a Black Friday Landing Page Template
Now, it’s time to pick out a design. SeedProd has many pre-made templates. There are even a few just for Black Friday.
To find them, click through the filters at the top. Then pick the one that best fits your brand and what you’re selling.
For example, if you click the “Sales” filter and scroll down, you’ll see a Black Friday sales page template.
I’ll choose this one for my page. To do this, hover your mouse over it and click the orange checkmark icon.
Now, you can enter your page name. SeedProd will also create a URL for the page automatically.
I recommend using a descriptive name and URL so search engines understand your page better. This will help the right people find your page during the Black Friday period. You can change this now or later via the settings page.
Now, go ahead and click the “Save and Start Editing the Page” button to continue.
Step 3. Add Your Black Friday Content
Now it’s time to bring your Black Friday landing page to life. SeedProd makes this super easy with its drag-and-drop page builder. You’ll see your chosen template, and you can start customizing everything right away.
The template is made up of different “blocks.” They’re like building blocks for your page. You can change the text in any block, swap out images, add your logo, and even add countdown timers and customer testimonials.
Just click on a block, and you’ll see all the ways you can customize it in the left-hand menu.
For example, click an image to swap it with one that highlights your Black Friday offer.
Remember the things we talked about earlier?
- A catchy headline
- Clear product descriptions
- Eye-catching pictures
- A button that tells people exactly what to do next.
Add these to your page so shoppers get excited about your Black Friday deals.
Step 4. Customize Your Black Friday Landing Page Design
Okay, your landing page has all the right info – now let’s make it look amazing. SeedProd gives you tons of ways to customize the design and make it match your brand perfectly.
Each block has several settings you can play with. For example, you can easily change the color scheme to match your brand. Just click on the block, find the color settings, and pick your perfect shade.
You can do the same with fonts. Choose a text block, find the font settings, which are typically in the “Advanced” tab, and start experimenting.
And it’s not just colors and fonts. You can adjust the spacing between elements, add animations, and even put in shape dividers to break up your content.
Here’s a pro tip: instead of changing each block individually, check out the “Global Settings”. Here, you can set things like your brand colors and font styles once and apply them everywhere, saving you tons of time.
ステップ5.メールマーケティングサービスに接続する
Black Friday is a prime time to grow your email list, so if you’ve used the opt-in form block on your landing page, you’ll want to connect it to your email marketing service. That way, every time someone signs up for your deals, they’ll be automatically added to your email list.
It’s super simple to do this with SeedProd. Just click on the “Connect” tab at the top of the page builder, and you’ll see a list of popular email marketing providers.
Just find yours, follow the instructions, and you’ll be all set. Instructions for setting up each provider are in our email marketing documentation.
Step 6. Test and Publish Your Black Friday Landing Page
Your landing page is this close to being ready. But before you hit publish, let’s do a quick check to make sure everything looks perfect on all devices. You want shoppers to have a great experience, whether they’re on their laptop, tablet, or phone.
Thankfully, you can preview your landing page on different screen sizes. Just click on the little phone icon at the bottom of the page to see how it looks on desktop, mobile, or tablet devices.
If anything seems off (like text that’s too small or images that are cut off), don’t worry. Just go back and adjust the design until it looks good everywhere.
Once you’re happy with your masterpiece, it’s time to share it. Just click the green “Save” button at the top of the page, choose “Publish,” and you’re all set.
Your Black Friday landing page is now ready to start bringing in those sales. Here’s a final look at the page I created during this tutorial:
Black Friday Landing Page Examples I Love
Need some inspiration for your own Black Friday landing page? Check out some of my favorite Black Friday landing page examples.
オプチンモンスター
Why I love it: OptinMonster doesn’t mess around – they hit you with a huge 60% discount right away! The countdown timer creates that “don’t miss out” feeling, and they explain exactly why you need their product in a few short words.
スマッシュ・バルーン
Why I love it: Smash Balloon’s landing page just feels happy and festive! They offer a solid 30% discount and even highlight that over 100,000 people already use their products (that’s social proof in action!). They also do a great job of explaining why their plugin bundle is the perfect Black Friday deal.
WPForms
Why I love it: WPForms uses a really eye-catching image and a bold headline to tell you about their biggest sale ever. They make it crystal clear what you get and how much it costs, and that big “Get WPForms” button is hard to miss!
Create Your Black Friday Landing Page
You’re now a Black Friday landing page expert.
Remember, the goal is to:
- Grab those eyeballs: Hook shoppers with a catchy headline and a deal they can’t refuse.
- Get them interested: Use persuasive writing and cool visuals to keep them reading.
- Build trust: Show off those happy customer testimonials.
- Light a fire: Add a countdown timer to create that “gotta-have-it-now” feeling.
Ready to turn Black Friday shoppers into paying customers? Build a high-converting landing page today with SeedProd.
Here are even more tips and tricks to make your landing page a huge success:
- ランディングページの解剖学：9つの必須要素
- A/B Testing for Landing Pages in WordPress
- ランディングページのURLの例とベストプラクティス
- 良いランディングページのコンバージョン率とは？
- 驚異的なコンバージョン率を実現するランディングページのベストプラクティス
- WordPressのランディングページを別のドメインに向ける方法
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